싱가포르의 소비자 건강 시장

The consumer health market in Singapore experienced positive growth in current value terms in 2024, driven by a growing focus on holistic health among consumers across various demographics. Singaporeans are increasingly attentive to their health, particularly in terms of preventive measures, including regular exercise, balanced diets, and consistent intake of vitamins, especially those which claim to boost the immune system. At the same time, the integration of technology in health monitoring (s...

Euromonitor International's Consumer Health in Singapore report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Health market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Consumer health in 2024: The big picture
• 2024 key trends
• Competitive landscape
• Retailing developments
• What next for consumer health?

MARKET INDICATORS

• Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
• Table 2 Life Expectancy at Birth 2019-2024

MARKET DATA

• Table 3 Sales of Consumer Health by Category: Value 2019-2024
• Table 4 Sales of Consumer Health by Category: % Value Growth 2019-2024
• Table 5 NBO Company Shares of Consumer Health: % Value 2020-2024
• Table 6 LBN Brand Shares of Consumer Health: % Value 2021-2024
• Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2019-2024
• Table 8 Distribution of Consumer Health by Format: % Value 2019-2024
• Table 9 Distribution of Consumer Health by Format and Category: % Value 2024
• Table 10 Forecast Sales of Consumer Health by Category: Value 2024-2029
• Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029

APPENDIX

• OTC registration and classification
• Vitamins and dietary supplements registration and classification
• Self-medication/self-care and preventive medicine
• Switches

DISCLAIMER

DEFINITIONS

SOURCES

• Summary 1 Research Sources

ANALGESICS IN SINGAPORE

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Demand for systemic analgesics continues to normalise with acetaminophen remaining the preferred choice
• Continued healthy growth for topical analgesics, driven by revival of inbound travel and growing demand for natural pain relief solutions
• GSK Consumer Healthcare maintains leadership, despite rising competition

PROSPECTS AND OPPORTUNITIES

• Demand for systemic analgesics will remain strong, alongside normalisation of consumer lifestyles
• Evolving demographics will enable stable growth in topical analgesics/anaesthetic
• Rise of teleconsulting could hinder sales of OTC analgesics

CATEGORY DATA

• Table 12 Sales of Analgesics by Category: Value 2019-2024
• Table 13 Sales of Analgesics by Category: % Value Growth 2019-2024
• Table 14 NBO Company Shares of Analgesics: % Value 2020-2024
• Table 15 LBN Brand Shares of Analgesics: % Value 2021-2024
• Table 16 Forecast Sales of Analgesics by Category: Value 2024-2029
• Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2024-2029

COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN SINGAPORE

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Preventive health mindset remains strong in 2024
• Inconsistent air quality drives increased use of nasal sprays
• Herbal remedies adapt to on-the-go lifestyles

PROSPECTS AND OPPORTUNITIES

• Shift towards holistic health could drive demand for more natural or preventive remedies
• Rising haze levels could have negative impact on respiratory health
• Demand for antihistamines is expected to rise, in line with changing lifestyles

CATEGORY DATA

• Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
• Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
• Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2024
• Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2024
• Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2024-2029
• Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2024-2029

DIGESTIVE REMEDIES IN SINGAPORE

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Rising demand for digestive remedies as dining habits shift post-pandemic
• Focus on preventive health increases demand for vitamins over digestive remedies
• Singaporeans continue to place strong trust in herbal/traditional diarrhoeal remedies

PROSPECTS AND OPPORTUNITIES

• Preference for holistic health solutions could hamper sales of digestive remedies
• Increasingly sophisticated weight management products may pose competitive threat to laxatives
• Growing interest in probiotics will suppress demand for digestive remedies

CATEGORY DATA

• Table 24 Sales of Digestive Remedies by Category: Value 2019-2024
• Table 25 Sales of Digestive Remedies by Category: % Value Growth 2019-2024
• Table 26 NBO Company Shares of Digestive Remedies: % Value 2020-2024
• Table 27 LBN Brand Shares of Digestive Remedies: % Value 2021-2024
• Table 28 Forecast Sales of Digestive Remedies by Category: Value 2024-2029
• Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2024-2029

DERMATOLOGICALS IN SINGAPORE

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Dermatologicals shows mixed performance, with growth led by medicated shampoos
• Waning demand for topical antifungals, despite climate effects
• Decline in demand for nappy (diaper) rash treatments, despite positive associations of "Year of the Dragon"

PROSPECTS AND OPPORTUNITIES

• Continued growth for dermatologicals, driven by rising levels of health-consciousness and shifting demographics
• Alternative hair loss treatments could hinder the growth of traditional solutions
• Dermatological brands increasingly embrace digital strategies as consumers seek authentic skin care journeys

CATEGORY DATA

• Table 30 Sales of Dermatologicals by Category: Value 2019-2024
• Table 31 Sales of Dermatologicals by Category: % Value Growth 2019-2024
• Table 32 NBO Company Shares of Dermatologicals: % Value 2020-2024
• Table 33 LBN Brand Shares of Dermatologicals: % Value 2021-2024
• Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2021-2024
• Table 35 Forecast Sales of Dermatologicals by Category: Value 2024-2029
• Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2024-2029

NRT SMOKING CESSATION AIDS IN SINGAPORE

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Public education and awareness campaigns encourage more people to quit smoking
• Rise in vaping challenges effectiveness of NRT smoking cessation aids in Singapore
• Large pharmaceutical companies maintain their leading positions

PROSPECTS AND OPPORTUNITIES

• Desire to reduce cigarette consumption will drive demand
• Regional approach will be needed to tackle cigarette alternatives
• Government initiatives to curtail smoking could have impact on NRT smoking cessation products

CATEGORY INDICATORS

• Table 37 Number of Smokers by Gender 2019-2024

CATEGORY DATA

• Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2019-2024
• Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2019-2024
• Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2020-2024
• Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2021-2024
• Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2024-2029
• Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2024-2029

SLEEP AIDS IN SINGAPORE

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Melatonin remains the key ingredient in sleep aids in Singapore
• Singaporeans struggle with sleep deprivation in context of stressful lifestyles
• Rising preference for herbal/traditional formulations

PROSPECTS AND OPPORTUNITIES

• Sleep aids poised for further growth amid rising incidence of sleep disorders, although sales could be impacted by holistic health trends
• Consumers look to vitamins and dietary supplements to combat insomnia
• Rise in cases of sleep apnoea may limit demand for sleep aids

CATEGORY DATA

• Table 44 Sales of Sleep Aids: Value 2019-2024
• Table 45 Sales of Sleep Aids: % Value Growth 2019-2024
• Table 46 NBO Company Shares of Sleep Aids: % Value 2020-2024
• Table 47 LBN Brand Shares of Sleep Aids: % Value 2021-2024
• Table 48 Forecast Sales of Sleep Aids: Value 2024-2029
• Table 49 Forecast Sales of Sleep Aids: % Value Growth 2024-2029

EYE CARE IN SINGAPORE

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Rising screen time drives increased demand for eye care products
• Ageing population boosts sales
• Steady growth in allergy eye care products

PROSPECTS AND OPPORTUNITIES

• Persistent screen exposure will drive continued demand for eye care products
• Singapore's ongoing battle with myopia will present opportunities for eye care manufacturers
• Rising reliance on eye health supplements may limit growth of standard eye care products

CATEGORY DATA

• Table 50 Sales of Eye Care by Category: Value 2019-2024
• Table 51 Sales of Eye Care by Category: % Value Growth 2019-2024
• Table 52 NBO Company Shares of Eye Care: % Value 2020-2024
• Table 53 LBN Brand Shares of Eye Care: % Value 2021-2024
• Table 54 Forecast Sales of Eye Care by Category: Value 2024-2029
• Table 55 Forecast Sales of Eye Care by Category: % Value Growth 2024-2029

WOUND CARE IN SINGAPORE

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Growing interest in exercise among Singaporean professionals drives wound care demand
• Market is characterised by polarised demands, with private label gaining traction
• Wound care products are positioned as convenient add-ons in retail e-commerce

PROSPECTS AND OPPORTUNITIES

• Wound care will continue to see solid growth, driven by health-conscious lifestyles
• Technological advancements will fuel category expansion
• Market will remain dominated by basic products

CATEGORY DATA

• Table 56 Sales of Wound Care by Category: Value 2019-2024
• Table 57 Sales of Wound Care by Category: % Value Growth 2019-2024
• Table 58 NBO Company Shares of Wound Care: % Value 2020-2024
• Table 59 LBN Brand Shares of Wound Care: % Value 2021-2024
• Table 60 Forecast Sales of Wound Care by Category: Value 2024-2029
• Table 61 Forecast Sales of Wound Care by Category: % Value Growth 2024-2029

VITAMINS IN SINGAPORE

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Multivitamins remain popular choice for general health improvement
• Continued strong demand for vitamin D
• Chewable vitamins continue to grow in popularity

PROSPECTS AND OPPORTUNITIES

• Positive outlook for vitamins, alongside growing interest in preventive health
• Affordability concerns will continue to impact consumer behaviour
• Blurring of lines between dietary supplements and vitamins

CATEGORY DATA

• Table 62 Sales of Vitamins by Category: Value 2019-2024
• Table 63 Sales of Vitamins by Category: % Value Growth 2019-2024
• Table 64 Sales of Multivitamins by Positioning: % Value 2019-2024
• Table 65 NBO Company Shares of Vitamins: % Value 2020-2024
• Table 66 LBN Brand Shares of Vitamins: % Value 2021-2024
• Table 67 Forecast Sales of Vitamins by Category: Value 2024-2029
• Table 68 Forecast Sales of Vitamins by Category: % Value Growth 2024-2029

DIETARY SUPPLEMENTS IN SINGAPORE

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Growing interest in gut health drives growth in probiotic supplements
• Combination dietary supplements offer targeted wellness solutions
• Retailers offer more bundle offers to appeal to price-sensitive consumers

PROSPECTS AND OPPORTUNITIES

• Rising demand for dietary supplements in Singapore's ageing society
• Holistic beauty trend could fuel growth
• Private label offerings are poised to gain momentum

CATEGORY DATA

• Table 69 Sales of Dietary Supplements by Category: Value 2019-2024
• Table 70 Sales of Dietary Supplements by Category: % Value Growth 2019-2024
• Table 71 Sales of Dietary Supplements by Positioning: % Value 2019-2024
• Table 72 NBO Company Shares of Dietary Supplements: % Value 2020-2024
• Table 73 LBN Brand Shares of Dietary Supplements: % Value 2021-2024
• Table 74 Forecast Sales of Dietary Supplements by Category: Value 2024-2029
• Table 75 Forecast Sales of Dietary Supplements by Category: % Value Growth 2024-2029

WEIGHT MANAGEMENT AND WELLBEING IN SINGAPORE

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Decline in demand for weight loss supplement amid regulatory actions
• Shift towards holistic health in marketing practices
• Direct selling dominates weight management and wellbeing in Singapore, as potential health risks associated with online purchases affect consumer confidence

PROSPECTS AND OPPORTUNITIES

• Development and availability of GLP-1 products could have adverse effect on weight management and wellbeing market
• Shift towards holistic approach to weight management
• Domestic e-commerce growth will continue, while cross-border sales will challenge licenced distributors

CATEGORY DATA

• Table 76 Sales of Weight Management and Wellbeing by Category: Value 2019-2024
• Table 77 Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
• Table 78 NBO Company Shares of Weight Management and Wellbeing: % Value 2020-2024
• Table 79 LBN Brand Shares of Weight Management and Wellbeing: % Value 2021-2024
• Table 80 Forecast Sales of Weight Management and Wellbeing by Category: Value 2024-2029
• Table 81 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2024-2029

SPORTS NUTRITION IN SINGAPORE

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Sports nutrition products continue to gain momentum, as local consumers pursue active lifestyles
• Shift towards non-protein products targeted at boosting endurance
• Blurring of lines between sports nutrition and other product categories

PROSPECTS AND OPPORTUNITIES

• Government initiatives promoting regular exercise will ensure that demand for sports nutrition remains high
• More diverse formats and plant-based options will drive growth
• Expected shift towards online purchasing, driven by convenience and bulky nature of sports nutrition offerings

CATEGORY DATA

• Table 82 Sales of Sports Nutrition by Category: Value 2019-2024
• Table 83 Sales of Sports Nutrition by Category: % Value Growth 2019-2024
• Table 84 NBO Company Shares of Sports Nutrition: % Value 2020-2024
• Table 85 LBN Brand Shares of Sports Nutrition: % Value 2021-2024
• Table 86 Forecast Sales of Sports Nutrition by Category: Value 2024-2029
• Table 87 Forecast Sales of Sports Nutrition by Category: % Value Growth 2024-2029

HERBAL/TRADITIONAL PRODUCTS IN SINGAPORE

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Local consumers' trust in traditional/herbal remedies remains high
• Topical analgesics leads growth
• Eu Yan Sang and Hockhua Tonic provide gateway to traditional products

PROSPECTS AND OPPORTUNITIES

• Evolving demographics will boost demand for herbal/traditional topical analgesics
• Herbal/traditional dietary supplements will benefit from holistic approach to health
• Players will need to address consumer concerns over safety and transparency

CATEGORY DATA

• Table 88 Sales of Herbal/Traditional Products by Category: Value 2019-2024
• Table 89 Sales of Herbal/Traditional Products by Category: % Value Growth 2019-2024
• Table 90 NBO Company Shares of Herbal/Traditional Products: % Value 2020-2024
• Table 91 LBN Brand Shares of Herbal/Traditional Products: % Value 2021-2024
• Table 92 Forecast Sales of Herbal/Traditional Products by Category: Value 2024-2029
• Table 93 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2024-2029

PAEDIATRIC CONSUMER HEALTH IN SINGAPORE

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Limited availability of products specifically targeted at children
• Growing popularity of alternative formats in paediatric vitamins and dietary supplements
• International brands dominate in paediatric vitamins and dietary supplements

PROSPECTS AND OPPORTUNITIES

• Auspicious birth year in 2024 bodes well for future of paediatric consumer health
• Alternative sweeteners may grow in popularity due to parental concerns regarding sugar intake
• Lack of eye care supplements for children offers growth opportunities

CATEGORY DATA

• Table 94 Sales of Paediatric Consumer Health by Category: Value 2019-2024
• Table 95 Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024
• Table 96 NBO Company Shares of Paediatric Consumer Health: % Value 2020-2024
• Table 97 LBN Brand Shares of Paediatric Consumer Health: % Value 2021-2024
• Table 98 Forecast Sales of Paediatric Consumer Health by Category: Value 2024-2029
• Table 99 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2024-2029