인도의 소비자 건강 시장

In 2024, consumer health in India is projected to grow at a strong pace in retail current value terms, with nearly a double-digit increase, driven by evolving consumer priorities and lifestyle changes. Key factors contributing to growth include rising disposable incomes, urbanisation, and the increasing prevalence of dual-income households. With busier lifestyles, especially in urban settings, consumers are seeking convenient health solutions, driving demand for preventive health products and su...

Euromonitor International's Consumer Health in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Health market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Consumer health in 2024: The big picture
• 2024 key trends
• Competitive landscape
• Retailing developments
• What next for consumer health?

MARKET INDICATORS

• Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
• Table 2 Life Expectancy at Birth 2019-2024

MARKET DATA

• Table 3 Sales of Consumer Health by Category: Value 2019-2024
• Table 4 Sales of Consumer Health by Category: % Value Growth 2019-2024
• Table 5 NBO Company Shares of Consumer Health: % Value 2020-2024
• Table 6 LBN Brand Shares of Consumer Health: % Value 2021-2024
• Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2019-2024
• Table 8 Distribution of Consumer Health by Format: % Value 2019-2024
• Table 9 Distribution of Consumer Health by Format and Category: % Value 2024
• Table 10 Forecast Sales of Consumer Health by Category: Value 2024-2029
• Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029

APPENDIX

• OTC registration and classification
• Vitamins and dietary supplements registration and classification
• Self-medication/self-care and preventive medicine
• Switches

DISCLAIMER

DEFINITIONS

SOURCES

• Summary 1 Research Sources

ANALGESICS IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Fast-acting pain relievers drive growth in analgesics in 2024
• New formats revolutionise topical analgesics/anaesthetic in India
• Sports personalities help expand the product range in analgesics

PROSPECTS AND OPPORTUNITIES

• Rise in physical activity expected to boost sales of topical analgesics/anaesthetic in the forecast period
• Brands will diversify to stay relevant in the forecast period
• Convenient availability will drive growth in analgesics

CATEGORY DATA

• Table 12 Sales of Analgesics by Category: Value 2019-2024
• Table 13 Sales of Analgesics by Category: % Value Growth 2019-2024
• Table 14 NBO Company Shares of Analgesics: % Value 2020-2024
• Table 15 LBN Brand Shares of Analgesics: % Value 2021-2024
• Table 16 Forecast Sales of Analgesics by Category: Value 2024-2029
• Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2024-2029

COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Moderate growth for cough, cold and allergy (hay fever) remedies, fuelled by preference for herbal/traditional products
• Pollution and adverse climate conditions drive growth for decongestants
• Vicks continues to lead cough, cold and allergy (hay fever) remedies in 2024

PROSPECTS AND OPPORTUNITIES

• Increased consumer focus on preventive health to drive growth
• Quality issues in cough remedies expected to impact consumer confidence
• New formats and formulations to sustain growth

CATEGORY DATA

• Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
• Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
• Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2024
• Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2024
• Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2024-2029
• Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2024-2029

DIGESTIVE REMEDIES IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Heatwaves drive growth for diarrhoeal remedies in 2024
• Indianised flavours and convenient formats fuel growth in digestive remedies
• GSK leads digestive remedies with Eno, gaining traction from quick commerce

PROSPECTS AND OPPORTUNITIES

• Sedentary lifestyles and unhealthy habits set to drive demand for digestive remedies
• Competition from home remedies expected to persist in the forecast period
• Holistic wellness solutions might limit the growth of digestive remedies

CATEGORY DATA

• Table 24 Sales of Digestive Remedies by Category: Value 2019-2024
• Table 25 Sales of Digestive Remedies by Category: % Value Growth 2019-2024
• Table 26 NBO Company Shares of Digestive Remedies: % Value 2020-2024
• Table 27 LBN Brand Shares of Digestive Remedies: % Value 2021-2024
• Table 28 Forecast Sales of Digestive Remedies by Category: Value 2024-2029
• Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2024-2029

DERMATOLOGICALS IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Solid value growth for dermatologicals, driven by topical germicidals/antiseptics and topical antifungals
• Multipurpose products grow in popularity in 2024
• Domestic companies maintain their strength in dermatologicals

PROSPECTS AND OPPORTUNITIES

• Awareness of skin and hair health to drive growth in dermatologicals
• Topical antifungals set to grow in the forecast period, due to climate factors
• Nappy (diaper) treatments presents growth opportunities for new brands in the forecast period

CATEGORY DATA

• Table 30 Sales of Dermatologicals by Category: Value 2019-2024
• Table 31 Sales of Dermatologicals by Category: % Value Growth 2019-2024
• Table 32 NBO Company Shares of Dermatologicals: % Value 2020-2024
• Table 33 LBN Brand Shares of Dermatologicals: % Value 2021-2024
• Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2021-2024
• Table 35 Forecast Sales of Dermatologicals by Category: Value 2024-2029
• Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2024-2029

NRT SMOKING CESSATION AIDS IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Rising consumer intent to quit smoking drives growth in NRT smoking cessation aids
• Diverse formats empower smokers with tailored cessation solutions, but gum dominates
• Nicotex leads with a diverse product range and wide accessibility

PROSPECTS AND OPPORTUNITIES

• Integration of behavioural therapy with NRT smoking cessation aids set to be a key driver of growth
• Affordability challenges expected to limit growth in the forecast period
• Non-nicotine alternatives likely to intensify the competition for NRT smoking cessation aids

CATEGORY INDICATORS

• Table 37 Number of Smokers by Gender 2019-2024

CATEGORY DATA

• Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2019-2024
• Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2019-2024
• Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2020-2024
• Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2021-2024
• Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2024-2029
• Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2024-2029

EYE CARE IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Eye care sees moderate value growth, but competition from prescription medications
• Pollution-driven demand for eye care observed in 2024
• Allergen India maintains its lead in eye care

PROSPECTS AND OPPORTUNITIES

• Reliance on prescriptions may limit growth for eye care in the forecast period
• Rising digital penetration could boost opportunities for growth for eye care
• Eyewear might impact the growth of the category

CATEGORY DATA

• Table 44 Sales of Eye Care by Category: Value 2019-2024
• Table 45 Sales of Eye Care by Category: % Value Growth 2019-2024
• Table 46 NBO Company Shares of Eye Care: % Value 2020-2024
• Table 47 LBN Brand Shares of Eye Care: % Value 2021-2024
• Table 48 Forecast Sales of Eye Care by Category: Value 2024-2029
• Table 49 Forecast Sales of Eye Care by Category: % Value Growth 2024-2029

WOUND CARE IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Wound care benefits from online bulk purchases in 2024
• Expanding product options propel growth in wound care
• Hansaplast by Beiersdorf maintains its lead in wound care in India

PROSPECTS AND OPPORTUNITIES

• Price to remain a key driver in wound care purchases
• Expanding focus on adults to broaden the consumer base in wound care
• Potential of first aid kits remains untapped in India

CATEGORY DATA

• Table 50 Sales of Wound Care by Category: Value 2019-2024
• Table 51 Sales of Wound Care by Category: % Value Growth 2019-2024
• Table 52 NBO Company Shares of Wound Care: % Value 2020-2024
• Table 53 LBN Brand Shares of Wound Care: % Value 2021-2024
• Table 54 Forecast Sales of Wound Care by Category: Value 2024-2029
• Table 55 Forecast Sales of Wound Care by Category: % Value Growth 2024-2029

VITAMINS IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Growth for single vitamins outpaces that of multivitamins, due to higher awareness and targeted approaches
• Multivitamins cater to diverse age groups and nutritional needs
• Competition intensifies in vitamins in India in 2024

PROSPECTS AND OPPORTUNITIES

• Vitamins B and D set to continue to lead single vitamins in the forecast period
• Emerging formats will continue attracting consumers in vitamins
• Online channels to drive growth for vitamins in the forecast period

CATEGORY DATA

• Table 56 Sales of Vitamins by Category: Value 2019-2024
• Table 57 Sales of Vitamins by Category: % Value Growth 2019-2024
• Table 58 Sales of Multivitamins by Positioning: % Value 2019-2024
• Table 59 NBO Company Shares of Vitamins: % Value 2020-2024
• Table 60 LBN Brand Shares of Vitamins: % Value 2021-2024
• Table 61 Forecast Sales of Vitamins by Category: Value 2024-2029
• Table 62 Forecast Sales of Vitamins by Category: % Value Growth 2024-2029

DIETARY SUPPLEMENTS IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Dietary supplements observes double-digit value growth in 2024
• Wellness-associated products gain traction in dietary supplements, with a focus on holistic wellness
• Brand collaborations and celebrity endorsements boost engagement and visibility in dietary supplements

PROSPECTS AND OPPORTUNITIES

• Changing consumer attitudes towards health and wellness to drive demand for dietary supplements
• Synergy between beauty and wellness set to boost sales of skin and hair health supplements
• Growth potential for dietary supplements for women, driven by hormone awareness

CATEGORY DATA

• Table 63 Sales of Dietary Supplements by Category: Value 2019-2024
• Table 64 Sales of Dietary Supplements by Category: % Value Growth 2019-2024
• Table 65 Sales of Dietary Supplements by Positioning: % Value 2019-2024
• Table 66 NBO Company Shares of Dietary Supplements: % Value 2020-2024
• Table 67 LBN Brand Shares of Dietary Supplements: % Value 2021-2024
• Table 68 Forecast Sales of Dietary Supplements by Category: Value 2024-2029
• Table 69 Forecast Sales of Dietary Supplements by Category: % Value Growth 2024-2029

WEIGHT MANAGEMENT AND WELLBEING IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Rising obesity and urban lifestyles drive demand for weight management and wellbeing in India
• Growing demand for wellness-oriented weight loss supplements in 2024
• Herbalife's strategic partnerships and promotions solidify its leadership in India

PROSPECTS AND OPPORTUNITIES

• Pharmaceutical companies poised to change the dynamic of weight management and wellbeing in India
• Cross-industry collaborations to bridge fitness and nutrition in the coming years
• Innovative products set to diversify weight management and wellbeing

CATEGORY DATA

• Table 70 Sales of Weight Management and Wellbeing by Category: Value 2019-2024
• Table 71 Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
• Table 72 NBO Company Shares of Weight Management and Wellbeing: % Value 2020-2024
• Table 73 LBN Brand Shares of Weight Management and Wellbeing: % Value 2021-2024
• Table 74 Forecast Sales of Weight Management and Wellbeing by Category: Value 2024-2029
• Table 75 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2024-2029

SPORTS NUTRITION IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Sports nutrition achieves high double-digit growth in 2024
• Online platforms and digital media drive accessibility and awareness in sports nutrition
• Functional food brands increase the competition in sports nutrition in 2024

PROSPECTS AND OPPORTUNITIES

• Quality-focused brands to benefit as the FSSAI tightens regulations on protein supplements
• ICMR guidelines on protein supplements pose challenges for sports nutrition in the coming years
• Plant-based protein set to rise in the forecast period

CATEGORY DATA

• Table 76 Sales of Sports Nutrition by Category: Value 2019-2024
• Table 77 Sales of Sports Nutrition by Category: % Value Growth 2019-2024
• Table 78 NBO Company Shares of Sports Nutrition: % Value 2020-2024
• Table 79 LBN Brand Shares of Sports Nutrition: % Value 2021-2024
• Table 80 Forecast Sales of Sports Nutrition by Category: Value 2024-2029
• Table 81 Forecast Sales of Sports Nutrition by Category: % Value Growth 2024-2029

HERBAL/TRADITIONAL PRODUCTS IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Double-digit growth for herbal/traditional dietary supplements, driven by wellness trend
• Ingredient transparency drives consumer trust in herbal/traditional products in 2024
• Dabur continues to lead herbal/traditional products, closely followed by Emami

PROSPECTS AND OPPORTUNITIES

• Traditional Ayurveda knowledge, and familiarity with natural ingredients to drive growth
• Home remedies to challenge growth of herbal/traditional cough, cold and allergy remedies
• Influx of fmcg and nutraceutical brands to boost growth in herbal/traditional products

CATEGORY DATA

• Table 82 Sales of Herbal/Traditional Products by Category: Value 2019-2024
• Table 83 Sales of Herbal/Traditional Products by Category: % Value Growth 2019-2024
• Table 84 NBO Company Shares of Herbal/Traditional Products: % Value 2020-2024
• Table 85 LBN Brand Shares of Herbal/Traditional Products: % Value 2021-2024
• Table 86 Forecast Sales of Herbal/Traditional Products by Category: Value 2024-2029
• Table 87 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2024-2029

PAEDIATRIC CONSUMER HEALTH IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Growth in paediatric consumer health driven by parental concerns and nutritional needs
• Innovative formats of paediatric vitamins and dietary supplements to appeal to children
• Flagship brands are entering paediatric consumer health

PROSPECTS AND OPPORTUNITIES

• Paediatric consumer health is expected to flourish along with growing parental investment in children's health
• Growth set to be driven by natural claims and safety perceptions
• Urban-centric nature of paediatric consumer health may prevent broader growth

CATEGORY DATA

• Table 88 Sales of Paediatric Consumer Health by Category: Value 2019-2024
• Table 89 Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024
• Table 90 NBO Company Shares of Paediatric Consumer Health: % Value 2020-2024
• Table 91 LBN Brand Shares of Paediatric Consumer Health: % Value 2021-2024
• Table 92 Forecast Sales of Paediatric Consumer Health by Category: Value 2024-2029
• Table 93 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2024-2029