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In 2024, consumer appliances in China has been experiencing nuanced dynamics, characterised by an expected modest retail current value increase of 1%, juxtaposed with a 1% decline in retail volume terms. This scenario has been shaped by several trends, including diminished consumer demand, deflationary pressures, escalating costs, and a strategic pivot towards international markets.

Euromonitor International's Consumer Appliances in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Appliances market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Consumer appliances in 2024: The big picture
• 2024 key trends
• Competitive landscape
• Retailing developments
• What next for consumer appliances?

MARKET INDICATORS

• Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2019-2025
• Table 2 Replacement Cycles of Consumer Appliances by Category 2019-2025

MARKET DATA

• Table 3 Sales of Consumer Appliances by Category: Volume 2019-2024
• Table 4 Sales of Consumer Appliances by Category: Value 2019-2024
• Table 5 Sales of Consumer Appliances by Category: % Volume Growth 2019-2024
• Table 6 Sales of Consumer Appliances by Category: % Value Growth 2019-2024
• Table 7 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2019-2024
• Table 8 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2019-2024
• Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2019-2024
• Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2019-2024
• Table 11 Sales of Small Appliances by Category: Volume 2019-2024
• Table 12 Sales of Small Appliances by Category: Value 2019-2024
• Table 13 Sales of Small Appliances by Category: % Volume Growth 2019-2024
• Table 14 Sales of Small Appliances by Category: % Value Growth 2019-2024
• Table 15 NBO Company Shares of Major Appliances: % Volume 2020-2024
• Table 16 LBN Brand Shares of Major Appliances: % Volume 2021-2024
• Table 17 NBO Company Shares of Small Appliances: % Volume 2020-2024
• Table 18 LBN Brand Shares of Small Appliances: % Volume 2021-2024
• Table 19 Distribution of Major Appliances by Format: % Volume 2019-2024
• Table 20 Distribution of Small Appliances by Format: % Volume 2019-2024
• Table 21 Forecast Sales of Consumer Appliances by Category: Volume 2024-2029
• Table 22 Forecast Sales of Consumer Appliances by Category: Value 2024-2029
• Table 23 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2024-2029
• Table 24 Forecast Sales of Consumer Appliances by Category: % Value Growth 2024-2029
• Table 25 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2024-2029
• Table 26 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2024-2029
• Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2024-2029
• Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2024-2029
• Table 29 Forecast Sales of Small Appliances by Category: Volume 2024-2029
• Table 30 Forecast Sales of Small Appliances by Category: Value 2024-2029
• Table 31 Forecast Sales of Small Appliances by Category: % Volume Growth 2024-2029
• Table 32 Forecast Sales of Small Appliances by Category: % Value Growth 2024-2029

DISCLAIMER

SOURCES

• Summary 1 Research Sources

REFRIGERATION APPLIANCES IN CHINA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Little movement for refrigeration appliances amidst economic downturn and government incentives
• Premiumisation due to rising costs and shifting corporate strategies
• Competitive strategies due to shrinking domestic demand and rising costs

PROSPECTS AND OPPORTUNITIES

• Continued growth, and offering different features as consumer requirements change
• Incorporation of AI in refrigeration appliances
• Replacement incentives and circular refrigeration appliances

CATEGORY DATA

• Table 33 Sales of Refrigeration Appliances by Category: Volume 2019-2024
• Table 34 Sales of Refrigeration Appliances by Category: Value 2019-2024
• Table 35 Sales of Refrigeration Appliances by Category: % Volume Growth 2019-2024
• Table 36 Sales of Refrigeration Appliances by Category: % Value Growth 2019-2024
• Table 37 Sales of Freezers by Format: % Volume 2019-2024
• Table 38 Sales of Freezers by Volume Capacity: % Volume 2019-2024
• Table 39 Sales of Fridge Freezers by Format: % Volume 2019-2024
• Table 40 Sales of Fridge Freezers by Volume Capacity: % Volume 2019-2024
• Table 41 Sales of Fridge Freezers by Smart Appliances: % Volume 2020-2024
• Table 42 Sales of Fridges by Volume Capacity: % Volume 2019-2024
• Table 43 NBO Company Shares of Refrigeration Appliances: % Volume 2020-2024
• Table 44 LBN Brand Shares of Refrigeration Appliances: % Volume 2021-2024
• Table 45 NBO Company Shares of Built-in Fridge Freezers: % Volume 2020-2024
• Table 46 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2020-2024
• Table 47 NBO Company Shares of Built-in Fridges: % Volume 2020-2024
• Table 48 NBO Company Shares of Freestanding Fridges: % Volume 2020-2024
• Table 49 Distribution of Refrigeration Appliances by Format: % Volume 2019-2024
• Table 50 Production of Refrigeration Appliances: Total Volume 2019-2024
• Table 51 Forecast Sales of Refrigeration Appliances by Category: Volume 2024-2029
• Table 52 Forecast Sales of Refrigeration Appliances by Category: Value 2024-2029
• Table 53 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2024-2029
• Table 54 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2024-2029

HOME LAUNDRY APPLIANCES IN CHINA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Small rise in sales for home laundry appliances
• Shifting consumer preference, with the rise of large and mini washing machines
• Competitive dynamics in automatic washing machines

PROSPECTS AND OPPORTUNITIES

• Revolutionising home laundry appliances with integration, innovation, and blurred definitions
• Functional segmentation and collaborative strategies
• Personalised products through tailor-made AI and stylish exterior design

CATEGORY DATA

• Table 55 Sales of Home Laundry Appliances by Category: Volume 2019-2024
• Table 56 Sales of Home Laundry Appliances by Category: Value 2019-2024
• Table 57 Sales of Home Laundry Appliances by Category: % Volume Growth 2019-2024
• Table 58 Sales of Home Laundry Appliances by Category: % Value Growth 2019-2024
• Table 59 Sales of Automatic Washer Dryers by Smart Appliances: % Volume 2019-2024
• Table 60 Sales of Automatic Washing Machines by Format: % Volume 2019-2024
• Table 61 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2019-2024
• Table 62 Sales of Automatic Washing Machines by Smart Appliances: % Volume 2020-2024
• Table 63 NBO Company Shares of Home Laundry Appliances: % Volume 2020-2024
• Table 64 LBN Brand Shares of Home Laundry Appliances: % Volume 2021-2024
• Table 65 Distribution of Home Laundry Appliances by Format: % Volume 2019-2024
• Table 66 Production of Home Laundry Appliances: Total Volume 2019-2024
• Table 67 Forecast Sales of Home Laundry Appliances by Category: Volume 2024-2029
• Table 68 Forecast Sales of Home Laundry Appliances by Category: Value 2024-2029
• Table 69 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2024-2029
• Table 70 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2024-2029

DISHWASHERS IN CHINA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Resilient growth of dishwashers despite real estate pressures
• Consumer preference for large capacity dishwashers drives sales
• Slow price growth due competition and inflation

PROSPECTS AND OPPORTUNITIES

• Low penetration rate and technological innovation by local brands to fuel steady growth
• Centralisation and technological prowess to drive the competition in dishwashers
• Strategic partnerships and servitisation in dishwashers

CATEGORY DATA

• Table 71 Sales of Dishwashers by Category: Volume 2019-2024
• Table 72 Sales of Dishwashers by Category: Value 2019-2024
• Table 73 Sales of Dishwashers by Category: % Volume Growth 2019-2024
• Table 74 Sales of Dishwashers by Category: % Value Growth 2019-2024
• Table 75 Sales of Dishwashers by Format: % Volume 2019-2024
• Table 76 Sales of Dishwashers by Smart Appliances: % Volume 2020-2024
• Table 77 NBO Company Shares of Dishwashers: % Volume 2020-2024
• Table 78 LBN Brand Shares of Dishwashers: % Volume 2021-2024
• Table 79 Distribution of Dishwashers by Format: % Volume 2019-2024
• Table 80 Production of Dishwashers: Total Volume 2019-2024
• Table 81 Forecast Sales of Dishwashers by Category: Volume 2024-2029
• Table 82 Forecast Sales of Dishwashers by Category: Value 2024-2029
• Table 83 Forecast Sales of Dishwashers by Category: % Volume Growth 2024-2029
• Table 84 Forecast Sales of Dishwashers by Category: % Value Growth 2024-2029

LARGE COOKING APPLIANCES IN CHINA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Continued path to recovery thanks to the revitalisation of cooker hoods and built-in hobs
• Struggle of range cookers amidst property market slump and consumer apathy
• Exploring the quality-price balance in large cooking appliances

PROSPECTS AND OPPORTUNITIES

• Education will communicate the benefits of large cooking appliances to consumers
• Advances in health-oriented technologies in large cooking appliances
• Built-in hobs with smarter algorithms and stronger output

CATEGORY DATA

• Table 85 Sales of Large Cooking Appliances by Category: Volume 2019-2024
• Table 86 Sales of Large Cooking Appliances by Category: Value 2019-2024
• Table 87 Sales of Large Cooking Appliances by Category: % Volume Growth 2019-2024
• Table 88 Sales of Large Cooking Appliances by Category: % Value Growth 2019-2024
• Table 89 Sales of Built-in Hobs by Format: % Volume 2019-2024
• Table 90 Sales of Ovens by Smart Appliances: % Volume 2020-2024
• Table 91 NBO Company Shares of Large Cooking Appliances: % Volume 2020-2024
• Table 92 LBN Brand Shares of Large Cooking Appliances: % Volume 2021-2024
• Table 93 NBO Company Shares of Built-in Hobs: % Volume 2020-2024
• Table 94 NBO Company Shares of Ovens: % Volume 2020-2024
• Table 95 NBO Company Shares of Cooker Hoods: % Volume 2020-2024
• Table 96 NBO Company Shares of Built-in Cooker Hoods: % Volume 2020-2024
• Table 97 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2020-2024
• Table 98 NBO Company Shares of Cookers: % Volume 2020-2024
• Table 99 NBO Company Shares of Range Cookers: % Volume 2020-2024
• Table 100 Distribution of Large Cooking Appliances by Format: % Volume 2019-2024
• Table 101 Production of Large Cooking Appliances: Total Volume 2019-2024
• Table 102 Forecast Sales of Large Cooking Appliances by Category: Volume 2024-2029
• Table 103 Forecast Sales of Large Cooking Appliances by Category: Value 2024-2029
• Table 104 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2024-2029
• Table 105 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2024-2029

MICROWAVES IN CHINA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Microwaves continues to experience competition and price sensitivity
• Shifts in consumption patterns and product premiumisation
• Microwaves dominated by Midea and Galanz

PROSPECTS AND OPPORTUNITIES

• Intelligence and multifunctionality will be increasingly important in microwaves
• However, simplicity may appeal to some consumers
• Personalised designs to meet consumers' aesthetic needs

CATEGORY DATA

• Table 106 Sales of Microwaves by Category: Volume 2019-2024
• Table 107 Sales of Microwaves by Category: Value 2019-2024
• Table 108 Sales of Microwaves by Category: % Volume Growth 2019-2024
• Table 109 Sales of Microwaves by Category: % Value Growth 2019-2024
• Table 110 Sales of Microwaves by Smart Appliances: % Volume 2020-2024
• Table 111 NBO Company Shares of Microwaves: % Volume 2020-2024
• Table 112 LBN Brand Shares of Microwaves: % Volume 2021-2024
• Table 113 Distribution of Microwaves by Format: % Volume 2019-2024
• Table 114 Production of Microwaves: Total Volume 2019-2024
• Table 115 Forecast Sales of Microwaves by Category: Volume 2024-2029
• Table 116 Forecast Sales of Microwaves by Category: Value 2024-2029
• Table 117 Forecast Sales of Microwaves by Category: % Volume Growth 2024-2029
• Table 118 Forecast Sales of Microwaves by Category: % Value Growth 2024-2029

FOOD PREPARATION APPLIANCES IN CHINA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Food preparation appliances sees a drop in volume sales and unit price in 2024
• Joyoung maintains its lead in food preparation appliances
• Food preparation appliances sees increasing concentration

PROSPECTS AND OPPORTUNITIES

• Food preparation appliances expected to maintain its declining trend
• Smart and small likely to be the future of food preparation appliances
• Share of volume sales via e-commerce expected to continue rising

CATEGORY DATA

• Table 119 Sales of Food Preparation Appliances by Category: Volume 2019-2024
• Table 120 Sales of Food Preparation Appliances by Category: Value 2019-2024
• Table 121 Sales of Food Preparation Appliances by Category: % Volume Growth 2019-2024
• Table 122 Sales of Food Preparation Appliances by Category: % Value Growth 2019-2024
• Table 123 NBO Company Shares of Food Preparation Appliances: % Volume 2020-2024
• Table 124 LBN Brand Shares of Food Preparation Appliances: % Volume 2021-2024
• Table 125 Distribution of Food Preparation Appliances by Format: % Volume 2019-2024
• Table 126 Forecast Sales of Food Preparation Appliances by Category: Volume 2024-2029
• Table 127 Forecast Sales of Food Preparation Appliances by Category: Value 2024-2029
• Table 128 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2024-2029
• Table 129 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2024-2029

SMALL COOKING APPLIANCES IN CHINA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Overall volume decline, with varying performances across categories
• Healthy and convenient cooking is the leading trend
• Local brands perform well in espresso coffee machines

PROSPECTS AND OPPORTUNITIES

• Unit prices set to decrease in some categories to boost volume sales, while overall volume sales are expected to decline
• Robot stir fryers in the very early stages of development and require long-term observation
• Top three brands likely to continue to dominate, but opportunities will remain for smaller brands

CATEGORY DATA

• Table 130 Sales of Small Cooking Appliances by Category: Volume 2019-2024
• Table 131 Sales of Small Cooking Appliances by Category: Value 2019-2024
• Table 132 Sales of Small Cooking Appliances by Category: % Volume Growth 2019-2024
• Table 133 Sales of Small Cooking Appliances by Category: % Value Growth 2019-2024
• Table 134 Sales of Freestanding Hobs by Format: % Volume 2019-2024
• Table 135 NBO Company Shares of Small Cooking Appliances: % Volume 2020-2024
• Table 136 LBN Brand Shares of Small Cooking Appliances: % Volume 2021-2024
• Table 137 Distribution of Small Cooking Appliances by Format: % Volume 2019-2024
• Table 138 Forecast Sales of Small Cooking Appliances by Category: Volume 2024-2029
• Table 139 Forecast Sales of Small Cooking Appliances by Category: Value 2024-2029
• Table 140 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2024-2029
• Table 141 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2024-2029

VACUUM CLEANERS IN CHINA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Upright and robotic vacuum cleaners set to perform well in 2024
• Continuous innovation in vacuum cleaners
• Ecovacs continues to lead robotic vacuum cleaners, but its share is expected to decline in 2024

PROSPECTS AND OPPORTUNITIES

• Steady growth in vacuum cleaners, with increased penetration expected
• The popularity of pets may provide new opportunities for vacuum cleaners
• Rising number of multifunctional products expected, but cleaning efficacy should be the priority

CATEGORY DATA

• Table 142 Sales of Vacuum Cleaners by Category: Volume 2019-2024
• Table 143 Sales of Vacuum Cleaners by Category: Value 2019-2024
• Table 144 Sales of Vacuum Cleaners by Category: % Volume Growth 2019-2024
• Table 145 Sales of Vacuum Cleaners by Category: % Value Growth 2019-2024
• Table 146 Sales of Robotic Vacuum Cleaners by Smart Appliances: % Volume 2020-2024
• Table 147 NBO Company Shares of Vacuum Cleaners: % Volume 2020-2024
• Table 148 LBN Brand Shares of Vacuum Cleaners: % Volume 2021-2024
• Table 149 Distribution of Vacuum Cleaners by Format: % Volume 2019-2024
• Table 150 Forecast Sales of Vacuum Cleaners by Category: Volume 2024-2029
• Table 151 Forecast Sales of Vacuum Cleaners by Category: Value 2024-2029
• Table 152 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2024-2029
• Table 153 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2024-2029

PERSONAL CARE APPLIANCES IN CHINA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Volume sales of personal care appliances return to decline in 2024
• The popularity of high-speed hair dryers and product development support the strong growth of hair care appliances
• Other personal care appliances experiences a double-digit decline

PROSPECTS AND OPPORTUNITIES

• Personal care appliances expected to return to volume growth
• Brands from small cooking appliances and food preparation appliances enter personal care appliances
• More personal care appliances likely to be intelligent

CATEGORY DATA

• Table 154 Sales of Personal Care Appliances by Category: Volume 2019-2024
• Table 155 Sales of Personal Care Appliances by Category: Value 2019-2024
• Table 156 Sales of Personal Care Appliances by Category: % Volume Growth 2019-2024
• Table 157 Sales of Personal Care Appliances by Category: % Value Growth 2019-2024
• Table 158 Sales of Body Shavers by Format: % Volume 2019-2024
• Table 159 Sales of Hair Care Appliances by Format: % Volume 2019-2024
• Table 160 NBO Company Shares of Personal Care Appliances 2020-2024
• Table 161 LBN Brand Shares of Personal Care Appliances 2021-2024
• Table 162 Distribution of Personal Care Appliances by Format: % Volume 2019-2024
• Table 163 Forecast Sales of Personal Care Appliances by Category: Volume 2024-2029
• Table 164 Forecast Sales of Personal Care Appliances by Category: Value 2024-2029
• Table 165 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2024-2029
• Table 166 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2024-2029

AIR TREATMENT PRODUCTS IN CHINA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Intensified price war in air conditioners due to weak demand
• Stable slow growth for humidifiers and dehumidifiers, and decline for air purifiers
• Competitive strategies and innovations in air conditioners

PROSPECTS AND OPPORTUNITIES

• AI creates opportunities for profit enhancement
• Growing popularity of scenario-based air treatment products
• Global expansion of Chinese air conditioner brands

CATEGORY DATA

• Table 167 Sales of Air Treatment Products by Category: Volume 2019-2024
• Table 168 Sales of Air Treatment Products by Category: Value 2019-2024
• Table 169 Sales of Air Treatment Products by Category: % Volume Growth 2019-2024
• Table 170 Sales of Air Treatment Products by Category: % Value Growth 2019-2024
• Table 171 Sales of Air Conditioners by Smart Appliances: % Volume 2020-2024
• Table 172 NBO Company Shares of Air Treatment Products: % Volume 2020-2024
• Table 173 LBN Brand Shares of Air Treatment Products: % Volume 2021-2024
• Table 174 Distribution of Air Treatment Products by Format: % Volume 2019-2024
• Table 175 Production of Air Conditioners: Total Volume 2019-2024
• Table 176 Forecast Sales of Air Treatment Products by Category: Volume 2024-2029
• Table 177 Forecast Sales of Air Treatment Products by Category: Value 2024-2029
• Table 178 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2024-2029
• Table 179 Forecast Sales of Air Treatment Products by Category: % Value Growth 2024-2029