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The US consumer appliances market is demonstrating a mixed performance in 2025, with retail volume growth of flat and retail value growth of 4%. Urbanisation and higher disposable incomes support demand, projected to grow to reach USD150.21 billion by 2030. Compact and multifunctional appliances are gaining traction as consumers seek space-saving, easy-to-clean and health-focused solutions. Brands are balancing premium innovation with affordable, convenient options amid inflation and smaller liv...

Euromonitor International's Consumer Appliances in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Home HVAC, Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Appliances market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Economic pressures reshape the US consumer appliances market

KEY DATA FINDINGS

• CHART 1 Key Trends 2025

INDUSTRY PERFORMANCE

• Tariffs and consumer behaviour shape market dynamics
• Economic pressures drive product segmentation
• CHART 2 Midea's U-Shaped Air Conditioner Aims at Affordability and Innovation Through Recall
• Continued demand for refrigeration appliances despite decline

WHAT'S NEXT?

• Economic pressures and rising price sensitivity will reshaping purchasing patterns
• Consumers replace rather than repair them as durability declines
• Rising energy efficiency drives stronger competition between heat pumps and air conditioners
• CHART 3 Analyst Insight
• CHART 4 Growth Decomposition of Consumer Appliances 2024-2029

COMPETITIVE LANDSCAPE

• Leading brands maintain dominance through diversified portfolios
• Emerging players and innovation drive market dynamics

CHANNELS

• E-commerce gains share as consumers prioritise convenience
• Appliances and electronics specialists drives offline sales
• Small appliances thrive in e-commerce with diverse offerings

PRODUCTS

• Multifunctionality and compact design drive innovation
• CHART 5 Air Fryers Increasing Functionality by Adding Self Cleaning Capabilities
• Health and wellness focus influences product development
• CHART 6 The Ninja Detect Blender Combines Smart Features and Multi-functionality for Wellness

ECONOMIC CONTEXT

• CHART 7 Real GDP Growth and Inflation 2020-2030
• CHART 8 PEST Analysis in the US 2025

CONSUMER CONTEXT

• CHART 9 Key Insights on Consumers in the US 2025
• CHART 10 Consumer Landscape in the US 2025

COUNTRY REPORTS DISCLAIMER

SOURCES

• Summary 1 Research Sources

AIR CONDITIONERS IN THE US

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Despite economic uncertainty, demand remains strong
• CHART 11 Key Trends 2025

INDUSTRY PERFORMANCE

• Strong market performance as consumer segmentation grows in importance
• CHART 12 GE Launches New Range of Air Conditioners with a Focus on Price Point
• HVAC market transitions to A2L refrigerant standard, staying power to be determined
• CHART 13 HVAC Market Transitions to A2L Refrigerant Standard, Staying Power to be Determined

WHAT'S NEXT?

• Rising temperatures to drive air conditioner sales growth
• Split air conditioners to see further strong expansion
• Eco-friendly innovations and smart technologies to shape future development
• CHART 14 Analyst Insight

COMPETITIVE LANDSCAPE

• Haier Group maintains lead while Midea faces recall
• Daikin-Copeland Joint Venture for US Market
• CHART 15 Eco-conscious and Efficient Options Weigh Heavily on HVAC

CHANNELS

• Retail e-commerce leads air conditioner distribution through convenience
• Home products specialists and hypermarkets gain traction

COUNTRY REPORTS DISCLAIMER

DISHWASHERS IN THE US

KEY DATA FINDINGS

2025 DEVELOPMENTS

• US dishwasher sales decline for a second consecutive year
• CHART 16 Key Trends 2025

INDUSTRY PERFORMANCE

• Volume sales decline amid economic uncertainty and poor housing market performance
• Smart features gain ground as energy efficiency remains key
• CHART 17 Bosch 500 Series Promises Energy Efficiencies in Addition to Additional Qualities
• Compact and adaptable designs meet urbanisation needs
• CHART 18 Danby's Countertop Dishwasher is Compact and Targets a Niche Consumer Base
• CHART 19 FOTILE Launches New Concept 3-in-1 Dishwasher in US Market

WHAT'S NEXT?

• Growth expected to resume
• Premium built-in dishwashers to lead recovery
• Smart and AI-enhanced features to lead product innovation
• CHART 20 Samsung Launches New Concept 3-in-1 Dishwasher in US Market
• CHART 21 LG Smart Dishwashers Deliver Shorter Cycles and Provide Efficiency
• Regulatory uncertainty increases

COMPETITIVE LANDSCAPE

• Haier and Whirlpool maintain lead through domestic production and brand loyalty

CHANNELS

• Home and appliance specialists drive offline sales

COUNTRY REPORTS DISCLAIMER

FOOD PREPARATION APPLIANCES IN THE US

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Demand for multifunctional appliances fuels steady market growth
• CHART 22 Key Trends 2025

INDUSTRY PERFORMANCE

• Consumers demand formats that support simplified and healthier home cooking
• CHART 23 Analyst Insight
• Multifunctional features and innovation drive blender market growth

WHAT'S NEXT?

• Convenience and healthier cooking to shape future innovation
• Kitchen robots challenge traditional appliances with automation
• Market diverges as budget and premium segments expand simultaneously

COMPETITIVE LANDSCAPE

• Top brands maintain leadership through innovation and trust
• CHART 24 Ninja Launches its New Detect Power Pro Blender with BlendSense Technology
• Bella boosts brand visibility with innovative compact kitchenware

CHANNELS

• E-commerce drives sales with convenience and competitive pricing
• Hypermarkets and warehouse clubs remain stable offline channels

PRODUCTS

• Vitaminx's Ascent X combines performance with smart features
• CHART 25 Vitamix Launches its Ascent Blender Smart Features and Multiple Presets
• New KitchenAid blender enhances control and supports healthier meal preparation
• CHART 26 Kitchen Aid Launches Blender Hot or Cold Capabilities and Wide Range of Textures

COUNTRY REPORTS DISCLAIMER

HEAT PUMPS IN THE US

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Air to water heat pumps dominate through affordability and eco-conscious appeal
• CHART 27 Key Trends 2025

INDUSTRY PERFORMANCE

• Heat pumps gains share from HVAC systems through incentives and affordability
• Lennox technology improves performance in colder climates
• CHART 28 Lennox Innovation Counters Efficiency Concerns for Winter Heating
• Consumers choose air to water heat pumps to reduce bills and environmental impact

WHAT'S NEXT?

• Demographic trends and rising incomes support future market growth
• Sustainability and savings drive preference for air pumps
• CHART 29 Analyst Insight
• Tax credits boost appeal for energy efficient heat pumps

COMPETITIVE LANDSCAPE

• Dandelion Energy simplifies geothermal installation with direct consumer model
• CHART 30 Dandelion Energy Leverages Geothermal Efficiencies to Scale the Geo Heat Pump
• LG's new heat pumps strengthen its leadership
• Jetson Home disrupts installation model with integrated heat pump platform

CHANNELS

• Technical complexity makes installation via professional contractors essential
• E-commerce supported by DIY sales and widened product selection

PRODUCTS

• Low GWP refrigerant enhances Daikin's cold weather performance
• CHART 31 Daikin Tackles Cold Climate Limits with New Water-Source Model
• Lennox launch addresses sub-zero heat pump concerns

COUNTRY REPORTS DISCLAIMER

HOME LAUNDRY APPLIANCES IN THE US

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Market remains stable amid economic and trade uncertainty
• CHART 32 Key Trends 2025

INDUSTRY PERFORMANCE

• Consumers stretch product lifecycles amid persistent economic uncertainties
• Leading brands drive sustainability growth through energy-efficient laundry solutions
• CHART 33 Electrolux Front-Load Washers and Dryers Going Strong for Sustainability

WHAT'S NEXT?

• Sustainability and smart AI features set to become increasingly prevalent
• Tariff policies heighten uncertainty
• Segmented consumer focus to remain important growth driver
• CHART 34 Hisense Targets Compact Living with Innovative Mini Washer-dryer Combo

COMPETITIVE LANDSCAPE

• Leading companies maintain market share amid economic uncertainty
• CHART 35 Analyst Insight

PRODUCTS

• AI-driven efficiency in laundry appliances
• CHART 36 Samsung Launches AI-Integrated Washer and Dryers Designed to Enhance Efficiency
• Appliances and electronics specialists lead offline sales channels

COUNTRY REPORTS DISCLAIMER

LARGE COOKING APPLIANCES IN THE US

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Market resilience underpins modest but steady growth
• CHART 37 Key Trends 2025

INDUSTRY PERFORMANCE

• Premium features enhance value for budget-conscious consumers
• CHART 38 GE Looks to Include Multitude of Features While Remaining Affordable
• Home-cooking habits sustain strong demand for versatile cookers
• Segmentation strategy boosts innovation and competitive advantage

WHAT'S NEXT?

• Energy-efficient cooking supports sustained growth
• Integrated kitchens drive demand for built-in appliances
• Smart technology integration informs innovation

COMPETITIVE LANDSCAPE

• Major brands maintain leadership through loyalty and innovation

CHANNELS

• Specialist stores leads distribution as consumers seek expert advice
• Seamless omnichannel experience essential for retailers

PRODUCTS

• Copper Charlie oven promotes cleaner power usage and flexibility
• CHART 39 Copper Launches Plug-in Battery Storage Oven to Promote Cleaner Power Usage
• Bosch FlameSelect offers precise gas hob control
• CHART 40 Bosch's FlameSelect Cooktop Builds in Convenience for Gas-preference Cookers
• GE, Bosch, and Samsung lead with innovative features

COUNTRY REPORTS DISCLAIMER

MICROWAVES IN THE US

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Despite volume decline, value growth driven by premiumisation and multifunctionality
• CHART 41 Key Trends 2025

INDUSTRY PERFORMANCE

• Segmented consumer focus driven by budget-conscious consumers
• CHART 42 Analyst Insight
• Premiumisation offers advanced features and technology
• CHART 43 Panasonic's HomeChef Microwave Promises a Variety of Functions in One Form Factor
• CHART 44 GE Provides Value Offerings as Consumers Pivot Towards Wallet Conservatism
• CHART 45 Breville's Combi 3 in 1 Highlights a Premium Multifunctional Offering

WHAT'S NEXT?

• Manufacturers emphasise efficiency to reduce running costs
• Smart microwave formats growing in appeal amongst US consumers
• Trade policy changes and supply chain disruptions poses major threat

COMPETITIVE LANDSCAPE

• Hair Group and Sharp Electronics maintain lead through diverse offerings
• Segmented consumer offerings support leading companies' ranking

CHANNELS

• Retail e-commerce the main sales channel owing to convenience and competitive pricing

PRODUCTS

• Panasonic drives multifunctionality with innovative microwave designs

COUNTRY REPORTS DISCLAIMER

REFRIGERATION APPLIANCES IN THE US

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Premiumisation and smart features drive US market
• CHART 50 Key Trends 2025

INDUSTRY PERFORMANCE

• Premium features drive value sales despite volume decline
• CHART 51 Miele Launched a Line of Premium "MASTERCOOL" Refrigeration Appliances
• Cross-vertical partnerships enhance multi-functionality

WHAT'S NEXT?

• Smart features and premiumisation set to drive future growth
• CHART 52 LG Planning to Roll out ThinQ Globally after Seeing Success in US Market
• Wine coolers and chillers likely to lead growth

COMPETITIVE LANDSCAPE

• Haier Group and Whirlpool Corp maintain market dominance

CHANNELS

• Appliances and electronics specialists drive offline sales
• E-commerce growth constrained by consumer preferences

COUNTRY REPORTS DISCLAIMER

PERSONAL CARE APPLIANCES IN THE US

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Demand for advanced and health-focused beauty and personal care devices grows
• CHART 46 Key Trends 2025

INDUSTRY PERFORMANCE

• Cautious spending supports growth in multifunctional appliances
• High-end hair care appliances with a health focus offer strong avenue for growth
• CHART 47 Dyson Supersonic r(TM) hair dryer: Bringing Professional Hairstyling Home

WHAT'S NEXT?

• Health and wellness focus set to intensify
• Demand for multifunctionality here to stay
• Smart features and health trends to shape future business strategies

COMPETITIVE LANDSCAPE

• Dyson and Shark Ninja drive new launches
• CHART 48 Shark Launches Limited-Edition Lightweight Multitasking Hair Dryer.

CHANNELS

• E-commerce dominates personal care appliances sales
• Hypermarkets and health and beauty retailers remain stable

PRODUCTS

• Rising demand for multifunctional personal care products
• AI drives notable change in hair care appliances
• CHART 49 Dyson Launches its Latest Intelligent Multi-Styler Hair Dryer

COUNTRY REPORTS DISCLAIMER

SMALL COOKING APPLIANCES IN THE US

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Growth driven by multifunctionality and premium features
• CHART 53 Key Trends 2025

INDUSTRY PERFORMANCE

• Demand for both value and premium models fuels growth
• Air fryers grows with demand for multifunctional healthy cooking products
• Health and wellness trends drive demand for versatile cooking appliances

WHAT'S NEXT?

• Steady market growth driven by health-conscious cooking solutions
• Smart features and digital commerce shape category landscape
• Polarised market divides budget and premium shoppers

COMPETITIVE LANDSCAPE

• E-commerce fuels competition with innovative online brands
• New entrants and innovation drive competition and opportunities
• CHART 54 Analyst Insight

CHANNELS

• Consumers continue to shift online in search of most favourable prices
• Appliances and electronics specialists thrive thanks to expert advice

PRODUCTS

• GE's pod less coffee machine exemplifies smart AI integration
• CHART 55 GE Expands its Portfolio With AI-Powered Coffee Maker
• Philips Airfryer 3000 supports healthier cooking at home
• CHART 56 New Philips Airfryer 3000 Series Single Basket Simplifies Healthy Cooking
• Ninja innovates with compact, multifunctional Crispi air fryer
• CHART 57 Ninja Crisp 4-1 a Portable Air Fryer Offers Multifunctional Usage

COUNTRY REPORTS DISCLAIMER

VACUUM CLEANERS IN THE US

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Modest growth in sales driven by affordability, innovation, and smart technology trends
• CHART 58 Key Trends 2025

INDUSTRY PERFORMANCE

• Trade tariffs and supply chain disruptions limit volume growth
• Affordability and strategic pricing sustain appeal
• CHART 59 Hoover's Affordable Handheld Vacuum Targets Niche Consumer Segments
• Advanced technology meets consumer demand for efficiency

WHAT'S NEXT?

• Smart technology adoption propels growth in robotic vacuum cleaners
• Sustainability and smart technology drives innovation

COMPETITIVE LANDSCAPE

• Bissel and SharkNinja lead in a concentrated market
• CHART 60 Ecovacs' Robotic Offerings Promise Sustainable Performance Through Increased Efficiency
• Innovation and adaption sustain leading brands' positions
• SharkNinja shifts production to avoid tariffs and cut costs

CHANNELS

• E-commerce benefits from competitive pricing and product variety
• Tarif policies may impact e-commerce share in favour of offline retailers

PRODUCTS

• Sustainability and energy efficiency shape innovation
• CHART 61 Analyst Insight
• Portable models attract urban consumers through versatility
• CHART 62 Dyson's Cordless Stick: A Multifunctional Tech Offering

COUNTRY REPORTS DISCLAIMER