싱가포르의 가전제품 시장

Consumer appliances in Singapore recorded 2% retail volume growth in 2025, driven by urbanisation, increasing disposable income, and a desire for convenience, energy savings, and health-conscious living. The industry is set to continue growing, driven by demand for smart and energy-efficient appliances. To succeed, brands should focus on product innovation, emphasising sustainability, energy efficiency, and smart features, while adopting omnichannel strategies to meet changing consumer needs.

Euromonitor International's Consumer Appliances in Singapore report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Home HVAC, Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Appliances market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Unlocking growth in consumer appliances with innovation and smart strategies

KEY DATA FINDINGS

• CHART 1 Key Trends 2025

INDUSTRY PERFORMANCE

• Growth of consumer appliances driven by urban lifestyles and technology
• CHART 2 LG NeoChef 2025: Smart Inverter for Energy-Efficient Cooking
• Smart and AI-powered features become mainstream
• CHART 3 PRISM+ Nanobot Elite AI: AI-Enhanced Robot Vacuum with Self-Cleaning and Smart Features
• Multifunctionality and compact design reshape appliance landscape
• CHART 4 Toyomi UltiChef: The 7-in-1 is Multifunctional Appliance for Compact Homes

WHAT'S NEXT?

• Solid growth to be driven by smart and energy-efficient appliances
• CHART 5 Analyst Insight
• Technological innovation to drive growth across the industry
• Singapore's evolving lifestyles: Shaping appliance segmentation and personalisation
• CHART 6 Growth Decomposition of Consumer Appliances 2024-2029

COMPETITIVE LANDSCAPE

• Leading companies maintain positions through breadth and innovation

CHANNELS

• Appliances and electronics specialists drive offline sales
• Retail e-commerce gains ground, driven by convenience and competitive pricing

ECONOMIC CONTEXT

• CHART 7 Real GDP Growth and Inflation 2020-2030
• CHART 8 PEST Analysis in Singapore 2025

CONSUMER CONTEXT

• CHART 9 Key Insights on Consumers in Singapore 2025
• CHART 10 Consumer Landscape in Singapore 2025

COUNTRY REPORTS DISCLAIMER

SOURCES

• Summary 1 Research Sources

DISHWASHERS IN SINGAPORE

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Steady growth driven by hygiene, efficiency, and innovation
• CHART 11 Key Trends 2025

INDUSTRY PERFORMANCE

• Driving growth through hygiene, efficiency, and compact innovation
• CHART 12 Analyst Insight
• Built-in dishwashers gain traction in space-limited kitchens
• Sustainability drives value sales growth in dishwashers
• CHART 13 LG QuadWash Brings Smart Steam Cleaning to Singapore's Kitchens

WHAT'S NEXT?

• Manufacturers to drive growth with innovative and sustainable solutions
• Singapore's compact living to drive design and growth in dishwashers
• Sustainability and technology to shape future demand

COMPETITIVE LANDSCAPE

• Bosch and Elba remain leading brands with diverse offerings and affordability

CHANNELS

• Appliances and electronics specialists drive dishwasher distribution

PRODUCTS

• Compact and multifunctional designs drive growth
• CHART 14 Mowe 87L Wi-Fi Tempered Glass Dishwasher
• Localisation shapes product offerings and consumer preferences
• CHART 15 Dreame Z2000: Compact, Eco-Friendly Dishwasher for HDB Homes

COUNTRY REPORTS DISCLAIMER

HOME LAUNDRY APPLIANCES IN SINGAPORE

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Adapting to slow growth with smart, efficient innovations
• CHART 16 Key Trends 2025

INDUSTRY PERFORMANCE

• Slowing housing market dampens demand for upgrades
• Automatic washing machines dominate demand in Singapore
• Sustainability and energy efficiency trend plays increasingly influential role in innovation
• CHART 17 Analyst Insight

WHAT'S NEXT?

• Sustained growth to be driven by smart upgrades and compact innovations
• Driving demand through convenience, customisation, and smart multi-tasking
• CHART 18 Hisense Unveils Triple-Drum Washer with Simultaneous Multi-Load Capability
• Differentiating through smart sustainability and specialised features

COMPETITIVE LANDSCAPE

• Leading multinationals maintain dominance through diverse offerings

CHANNELS

• Appliances and electronics specialists drive offline sales
• Retail e-commerce attracts busy consumers with convenience of online shopping

PRODUCTS

• Smart and AI-powered features drive innovation
• CHART 19 LG Launches WashTower in Singapore with AI-Driven Load Optimisation

COUNTRY REPORTS DISCLAIMER

LARGE COOKING APPLIANCES IN SINGAPORE

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Despite headwinds, consumers drive demand for premium, tech-driven large appliances
• CHART 20 Key Trends 2025

INDUSTRY PERFORMANCE

• Slowdown in new home sales impacts large cooking appliances
• Convenience and customisation trend drives demand for built-in hobs
• Trend towards energy efficiency supports growth of smart ovens
• CHART 21 Bosch HBF114BR0K: Series 2 Built-in Oven with 3D HotAir and Energy-Saving Features

WHAT'S NEXT?

• A future forged in upgrades, smart tech, and sustainability
• CHART 22 Analyst Insight
• Built-in hobs to drive overall demand, while cookers will continue to decline
• Premiumisation fuels demand for high-end features such as induction hobs
• CHART 23 Fisher & Paykel 92cm Series 11: Full Surface Induction Hob

COMPETITIVE LANDSCAPE

• Top players maintain lead through strong portfolios and innovation

CHANNELS

• Builder merchants and construction dominates distribution

PRODUCTS

• Sustainability drives innovation in product design
• CHART 24 Mayer Rotguss Series: Energy-Efficient Hob with Flame-Focus Technology

COUNTRY REPORTS DISCLAIMER

MICROWAVES IN SINGAPORE

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Sustained growth driven by modern lifestyles and innovation
• CHART 25 Key Trends 2025

INDUSTRY PERFORMANCE

• Busy lifestyles sustain demand despite economic fluctuations
• CHART 26 LG NeoChef 2025: Smart Inverter for Energy-Efficient Cooking
• The rise of multifunctionality and compact design as consumers manage limited space
• CHART 27 Mayer MMMW20: Affordable Microwave with Compact Design
• Smart microwaves: Revolutionising kitchens in Singapore
• CHART 28 Panasonic HomeChef Connect: AI Meets Multi-Cooking

WHAT'S NEXT?

• Compact and multifunctional designs to drive future sales
• CHART 29 Analyst Insight
• The smart and connected evolution
• Sustainability, safety, and compliance to defining development in local market

COMPETITIVE LANDSCAPE

• Panasonic retains leadership of consolidated competitive landscape

CHANNELS

• Appliances and electronics specialists dominates, but e-commerce makes gains

COUNTRY REPORTS DISCLAIMER

REFRIGERATION APPLIANCES IN SINGAPORE

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Smart, sustainable, and omnichannel strategies for refrigeration appliances
• CHART 30 Key Trends 2025

INDUSTRY PERFORMANCE

• Sustainable developments win in a slow-growing category
• CHART 31 Bosch Launches Eco-Friendly Line Made with Sustainable Materials
• Singaporeans seek customised refrigeration to complement modern home aesthetics
• CHART 32 PRISM+ Launches Customisable Inspire Refrigerators
• Refrigeration appliances evolve into integrated smart home hubs
• CHART 33 Analyst Insight

WHAT'S NEXT?

• Housing constraints to shape future demand for energy-efficient refrigeration in Singapore
• Innovation in refrigeration: Adapting to Singapore's discerning, eco-conscious consumers
• Optimising reach and service through online and DTC models

COMPETITIVE LANDSCAPE

• Top brands maintain lead through full-spectrum coverage and innovation

CHANNELS

• Appliances and electronics specialists drive offline sales
• Retail e-commerce grows as consumers seek convenience

COUNTRY REPORTS DISCLAIMER

AIR CONDITIONERS IN SINGAPORE

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Category growth driven by energy efficiency and replacement sales
• CHART 34 Key Trends 2025

INDUSTRY PERFORMANCE

• Stricter energy standards drive demand for eco-friendly solutions
• CHART 35 Daikin Elevates Comfort with iSmile Eco+ Smart and Green Cooling
• Split air conditioners dominate demand in Singapore
• CHART 36 Analyst Insight
• PRISM+ Zero aims to offer affordable smart technology
• CHART 37 PRISM+ Zero Smart Air Conditioner: Affordable Smart Inverter Split

WHAT'S NEXT?

• Energy efficiency will remain a major concern for local consumers
• Smart features to shape business strategies

COMPETITIVE LANDSCAPE

• Leading brands maintain dominance through innovation and distribution

CHANNELS

• Appliances and electronics specialists drive sales through installation and aftersales support

COUNTRY REPORTS DISCLAIMER

HEAT PUMPS IN SINGAPORE

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Resilience driven by smart tech, multifunctionality, and health trends
• CHART 38 Key Trends 2025

INDUSTRY PERFORMANCE

• Smart technology offers time-saving food preparation for busy Singaporeans
• CHART 39 Thermomix TM7 Offers Step-by-Step Cooking Automation for Home Chefs
• Blenders drive overall demand, supported by consumer preference for convenience
• CHART 40 Analyst Insight
• Singaporeans drive demand for nutrition-preserving food preparation appliances
• CHART 41 Hurom Launches H410 Slow Juicer with No-Cut Hopper and Nutrient-Rich Extraction

WHAT'S NEXT?

• Smart technology to drive future demand
• Sustainability to drive future innovation and consumer choice in food preparation appliances
• Convenience and customisation to drive sales of multifunctional appliances
• CHART 42 Kenwood Cooking Chef Launches in Singapore with Simultaneous Mixing and Cooking

COMPETITIVE LANDSCAPE

• Leading brands maintain dominance through diverse portfolios

CHANNELS

• Appliances and electronics specialists drive offline retail sales
• E-commerce gains traction with competitive pricing and convenience

COUNTRY REPORTS DISCLAIMER

PERSONAL CARE APPLIANCES IN SINGAPORE

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Personal care appliances thrive on advanced, affordable products and health trends
• CHART 43 Key Trends 2025

INDUSTRY PERFORMANCE

• Influencers drive sales growth through social media campaigns
• CHART 44 YOOSE Mini 2.0: Compact Electric Shaver with Wet and Dry Functionality
• How multifunctional and compact appliances meet Singaporeans' needs
• CHART 45 Braun Series 7 AIO7580: 15-in-1 Grooming Kit with ProBlade and AutoSense
• How budget-friendly personal care appliances are disrupting the market
• CHART 46 Dreame Miracle Pro Hair Dryer with Competitive Pricing

WHAT'S NEXT?

• Increasing health consciousness to drive demand for advanced products
• Connecting with Gen Z: Influencer marketing and seasonal sales in personal care appliances
• CHART 47 Analyst Insight
• Consumers to further embrace multifunctional grooming devices for convenience and efficiency

COMPETITIVE LANDSCAPE

• Dreame gains ground with innovative hair care appliances

CHANNELS

• E-commerce remains leading distribution channel overall

COUNTRY REPORTS DISCLAIMER

SMALL COOKING APPLIANCES IN SINGAPORE

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Resilience and future growth driven by urban needs
• CHART 48 Key Trends 2025

INDUSTRY PERFORMANCE

• Sustainability and energy efficiency drive value sales growth
• CHART 49 Toyomi UltiChef: The 7-in-1 is Multifunctional Appliance for Compact Homes
• Mayer CrispPRO series sets new standard for multifunctionality
• CHART 50 Mayer CrispPRO Series: Dual Heating Innovation for Healthier, Faster Cooking
• How healthy eating drives innovation in small cooking appliances
• CHART 51 INSSA x Simplus: The 11L Smart Steamer for Healthy, Convenient Cooking

WHAT'S NEXT?

• Future growth to be supported by demand for convenience and local coffee culture
• CHART 52 Analyst Insight
• Multifunctionality, health, and convenience to remain important trends in small cooking appliances
• Impact of safety standards and smart technology in local market

COMPETITIVE LANDSCAPE

• Fairly fragmented landscape led by two major players

CHANNELS

• Appliances and electronics specialists dominate sales through expertise
• Retail e-commerce gains traction with competitive pricing and promotions

COUNTRY REPORTS DISCLAIMER

VACUUM CLEANERS IN SINGAPORE

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Resilience, digital engagement, and innovation driving growth
• CHART 53 Key Trends 2025

INDUSTRY PERFORMANCE

• Convenience and customisation: Driving innovation in vacuum cleaners
• CHART 54 eufy E20 is Detachable 3-in-1 Robot Vacuum for Flexibility
• Brands invest in influencer marketing and social media to engage with consumers
• CHART 55 PRISM+ Nanobot Elite AI: AI-Enhanced Robot Vacuum with Self-Cleaning and Smart Features
• Cordless and portable solutions drive innovation
• CHART 56 Xiaomi Robot Vacuum H40 and S40: Dual Vacuum-Mop Models with Smart Navigation

WHAT'S NEXT?

• Sustained growth and innovation predicted for the forecast period
• CHART 57 Analyst Insight
• Ongoing impact of social media in driving interest and education
• E-commerce and sustainability to remain major factors shaping sales

COMPETITIVE LANDSCAPE

• Dyson strengthens lead of fragmented competitive landscape

CHANNELS

• Appliances and electronics specialists drive offline sales, while e-commerce makes gains

COUNTRY REPORTS DISCLAIMER