말레이시아의 컨슈머 헬스 시장

Consumers remain highly sensitive to price levels in 2025, as Malaysians face a mounting cost of living. Government policy changes, including the expansion of the Sales and Services Tax (SST) to cover more goods and services from July 2025, the removal of RON95 petrol subsidies in the second half of the year, and adjustments in electricity tariffs all contribute to rising prices across essential and non-essential products.

Euromonitor International's Consumer Health in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Health market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Consumer health in 2025: the big picture
• 2025 key trends
• Competitive landscape
• Retailing developments
• What next for consumer health?

MARKET INDICATORS

• Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
• Table 2 Life Expectancy at Birth 2020-2025

MARKET DATA

• Table 3 Sales of Consumer Health by Category: Value 2020-2025
• Table 4 Sales of Consumer Health by Category: % Value Growth 2020-2025
• Table 5 NBO Company Shares of Consumer Health: % Value 2021-2025
• Table 6 LBN Brand Shares of Consumer Health: % Value 2022-2025
• Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2020-2025
• Table 8 Distribution of Consumer Health by Format: % Value 2020-2025
• Table 9 Distribution of Consumer Health by Format and Category: % Value 2025
• Table 10 Forecast Sales of Consumer Health by Category: Value 2025-2030
• Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030

APPENDIX

• OTC registration and classification
• Vitamins and dietary supplements registration and classification
• Self-medication/self-care and preventive medicine
• Switches

DISCLAIMER

DEFINITIONS

SOURCES

• Summary 1 Research Sources

ANALGESICS IN MALAYSIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Malaysians demand faster, stronger pain relief
• Global and local players share the spotlight
• Health and personal care stores remain the go-to channel

PROSPECTS AND OPPORTUNITIES

• Growth momentum will continue with acetaminophen and aspirin as key drivers
• Dosage innovation enhances fast-relief positioning
• Generics gain traction as cost pressures rise

CATEGORY DATA

• Table 12 Sales of Analgesics by Category: Value 2020-2025
• Table 13 Sales of Analgesics by Category: % Value Growth 2020-2025
• Table 14 NBO Company Shares of Analgesics: % Value 2021-2025
• Table 15 LBN Brand Shares of Analgesics: % Value 2022-2025
• Table 16 Forecast Sales of Analgesics by Category: Value 2025-2030
• Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2025-2030

COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN MALAYSIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Preventative habits sustain steady growth
• Medicated confectionery keeps Lofthouse of Fleetwood on top
• Health and personal care stores leads sales, while cross-category competition intensifies

PROSPECTS AND OPPORTUNITIES

• Nasal sprays to push future growth as herbal and traditional alternatives gain ground
• Expected expansion of non-oral remedies and investment in variants for specialised use
• Efficacy remains key differentiator

CATEGORY DATA

• Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2020-2025
• Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2020-2025
• Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2025
• Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2022-2025
• Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2025-2030
• Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2025-2030

DIGESTIVE REMEDIES IN MALAYSIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Rising living costs fuel switch to generics
• Reckitt Benckiser maintains lead, while generics gain ground
• Pharmacies dominates distribution for digestive remedies in Malaysia, while consumers shift towards on-the-go formats

PROSPECTS AND OPPORTUNITIES

• Cost pressures accelerate demand for local and generic brands
• On-the-go formats boost convenience
• Herbal and traditional remedies expand through imports

CATEGORY DATA

• Table 24 Sales of Digestive Remedies by Category: Value 2020-2025
• Table 25 Sales of Digestive Remedies by Category: % Value Growth 2020-2025
• Table 26 NBO Company Shares of Digestive Remedies: % Value 2021-2025
• Table 27 LBN Brand Shares of Digestive Remedies: % Value 2022-2025
• Table 28 Forecast Sales of Digestive Remedies by Category: Value 2025-2030
• Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2025-2030

DERMATOLOGICALS IN MALAYSIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Premiumisation in nappy (diaper) rash treatments supports growth
• Actavis remains the leader as Ego Pharmaceuticals accelerates
• Pharmacies continues to lead while e-commerce expands

PROSPECTS AND OPPORTUNITIES

• Premiumisation in nappy (diaper) rash treatments to drive value growth
• Local manufacturers benefit from cost-conscious consumers, while competition from standard shampoos threatens growth for hair loss treatments
• Policy changes set to shift demand towards pharmacies, though e-commerce still holds potential for further expansion

CATEGORY DATA

• Table 30 Sales of Dermatologicals by Category: Value 2020-2025
• Table 31 Sales of Dermatologicals by Category: % Value Growth 2020-2025
• Table 32 NBO Company Shares of Dermatologicals: % Value 2021-2025
• Table 33 LBN Brand Shares of Dermatologicals: % Value 2022-2025
• Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2022-2025
• Table 35 Forecast Sales of Dermatologicals by Category: Value 2025-2030
• Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2025-2030

NRT SMOKING CESSATION AIDS IN MALAYSIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Vaping culture restrains growth despite rising sales
• Johnson & Johnson leads while GSK loses ground
• Pharmacies remains the primary channel, e-commerce builds traction

PROSPECTS AND OPPORTUNITIES

• Challenging outlook under cost pressures
• Patches to remain the fastest riser
• Potential vape ban could shift demand back to NRT

CATEGORY INDICATORS

• Table 37 Number of Smokers by Gender 2020-2025

CATEGORY DATA

• Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2020-2025
• Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2020-2025
• Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2021-2025
• Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2022-2025
• Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2025-2030
• Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2025-2030

SLEEP AIDS IN MALAYSIA

2025 DEVELOPMENTS

EYE CARE IN MALAYSIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Digital lifestyles sustain steady demand
• Eye Mo retains leadership with refreshed image
• Convenience stores gains ground as distribution expands

PROSPECTS AND OPPORTUNITIES

• Digital habits to sustain demand for standard eye care
• Vial packaging will gain favour for hygiene and safety while eye health supplements represent competitive threat
• Regulatory changes may support allergy eye care

CATEGORY DATA

• Table 44 Sales of Eye Care by Category: Value 2020-2025
• Table 45 Sales of Eye Care by Category: % Value Growth 2020-2025
• Table 46 NBO Company Shares of Eye Care: % Value 2021-2025
• Table 47 LBN Brand Shares of Eye Care: % Value 2022-2025
• Table 48 Forecast Sales of Eye Care by Category: Value 2025-2030
• Table 49 Forecast Sales of Eye Care by Category: % Value Growth 2025-2030

WOUND CARE IN MALAYSIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Private label growth intensifies competition in wound care
• Beiersdorf retains lead while Dr.Check accelerates
• Pharmacies continues as preferred channel for wound care purchases

PROSPECTS AND OPPORTUNITIES

• Private label expansion likely to slow overall value growth
• Investment in innovation will boost appeal
• Wider affordability through private label growth

CATEGORY DATA

• Table 50 Sales of Wound Care by Category: Value 2020-2025
• Table 51 Sales of Wound Care by Category: % Value Growth 2020-2025
• Table 52 NBO Company Shares of Wound Care: % Value 2021-2025
• Table 53 LBN Brand Shares of Wound Care: % Value 2022-2025
• Table 54 Forecast Sales of Wound Care by Category: Value 2025-2030
• Table 55 Forecast Sales of Wound Care by Category: % Value Growth 2025-2030

VITAMINS IN MALAYSIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Price promotions intensify as consumers become more cautious
• Amway retains lead but By-health posts fastest growth
• Health and personal care stores remains leading channel while pharmacies gains momentum

PROSPECTS AND OPPORTUNITIES

• Price sensitivity shapes consumer behaviour
• Effervescent and chewable formats to drive innovation while on-the-go options gain ground
• Immunity and energy remain top priorities amid price-cutting strategies from players

CATEGORY DATA

• Table 56 Sales of Vitamins by Category: Value 2020-2025
• Table 57 Sales of Vitamins by Category: % Value Growth 2020-2025
• Table 58 Sales of Multivitamins by Positioning: % Value 2020-2025
• Table 59 NBO Company Shares of Vitamins: % Value 2021-2025
• Table 60 LBN Brand Shares of Vitamins: % Value 2022-2025
• Table 61 Forecast Sales of Vitamins by Category: Value 2025-2030
• Table 62 Forecast Sales of Vitamins by Category: % Value Growth 2025-2030

DIETARY SUPPLEMENTS IN MALAYSIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Lifestyle changes fuel steady demand across diverse products
• USANA retains lead over dietary supplements in Malaysia as consumers focus on healthy ageing
• Health and personal care stores leads distribution with pharmacies gaining pace

PROSPECTS AND OPPORTUNITIES

• Sophisticated positioning will boost probiotics and minerals
• Beauty and cellular health supplements gain appeal
• Ageing population to drive NMN and combination products

CATEGORY DATA

• Table 63 Sales of Dietary Supplements by Category: Value 2020-2025
• Table 64 Sales of Dietary Supplements by Category: % Value Growth 2020-2025
• Table 65 Sales of Dietary Supplements by Positioning: % Value 2020-2025
• Table 66 NBO Company Shares of Dietary Supplements: % Value 2021-2025
• Table 67 LBN Brand Shares of Dietary Supplements: % Value 2022-2025
• Table 68 Forecast Sales of Dietary Supplements by Category: Value 2025-2030
• Table 69 Forecast Sales of Dietary Supplements by Category: % Value Growth 2025-2030

WEIGHT MANAGEMENT AND WELLBEING IN MALAYSIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Rising cost of living restrains overall category growth
• Nu Skin leads while Abbott gains ground
• Direct selling remains strong as modern grocery retail rises

PROSPECTS AND OPPORTUNITIES

• Supplement nutrition drinks to lead forecast growth
• GLP-1 weight loss products expected to have limited impact, while international direct sellers will maintain stronghold over distribution
• Discounts and bundles will remain critical under cost pressures

CATEGORY DATA

• Table 70 Sales of Weight Management and Wellbeing by Category: Value 2020-2025
• Table 71 Sales of Weight Management and Wellbeing by Category: % Value Growth 2020-2025
• Table 72 NBO Company Shares of Weight Management and Wellbeing: % Value 2021-2025
• Table 73 LBN Brand Shares of Weight Management and Wellbeing: % Value 2022-2025
• Table 74 Forecast Sales of Weight Management and Wellbeing by Category: Value 2025-2030
• Table 75 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2025-2030

SPORTS NUTRITION IN MALAYSIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Strong demand supports double-digit growth for sports nutrition in Malaysia
• Herbalife retains lead while LAC Global rises fastest
• Health and personal care stores as leading channel while pharmacies gains share

PROSPECTS AND OPPORTUNITIES

• Segmentation and lifestyle positioning will drive growth
• Plant-based protein and on-the-go formats set to expand further
• Supplement players entering sports nutrition, while distribution shifts further online

CATEGORY DATA

• Table 76 Sales of Sports Nutrition by Category: Value 2020-2025
• Table 77 Sales of Sports Nutrition by Category: % Value Growth 2020-2025
• Table 78 NBO Company Shares of Sports Nutrition: % Value 2021-2025
• Table 79 LBN Brand Shares of Sports Nutrition: % Value 2022-2025
• Table 80 Forecast Sales of Sports Nutrition by Category: Value 2025-2030
• Table 81 Forecast Sales of Sports Nutrition by Category: % Value Growth 2025-2030

HERBAL/TRADITIONAL PRODUCTS IN MALAYSIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Cultural influence sustains steady growth
• Brand's Suntory retains lead with innovative campaigns
• Pharmacies and medicine halls expand reach

PROSPECTS AND OPPORTUNITIES

• Local ingredients offer competitive strength
• Ongoing launches should sustain growth
• Cultural heritage will continue to underpin demand as new regulation takes effect

CATEGORY DATA

• Table 82 Sales of Herbal/Traditional Products by Category: Value 2020-2025
• Table 83 Sales of Herbal/Traditional Products by Category: % Value Growth 2020-2025
• Table 84 NBO Company Shares of Herbal/Traditional Products: % Value 2021-2025
• Table 85 LBN Brand Shares of Herbal/Traditional Products: % Value 2022-2025
• Table 86 Forecast Sales of Herbal/Traditional Products by Category: Value 2025-2030
• Table 87 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2025-2030

PAEDIATRIC CONSUMER HEALTH IN MALAYSIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Premiumisation and supplements ensure strong growth
• GSK retains lead while By-health posts fastest growth
• Retail collaborations drive distribution as e-commerce builds momentum

PROSPECTS AND OPPORTUNITIES

• Supplements will continue as key growth driver
• Gummies and new formats set to become more prevalent
• Sustained relevance for cough/cold remedies amid pharmacy channel expansion

CATEGORY DATA

• Table 88 Sales of Paediatric Consumer Health by Category: Value 2020-2025
• Table 89 Sales of Paediatric Consumer Health by Category: % Value Growth 2020-2025
• Table 90 NBO Company Shares of Paediatric Consumer Health: % Value 2021-2025
• Table 91 LBN Brand Shares of Paediatric Consumer Health: % Value 2022-2025
• Table 92 Forecast Sales of Paediatric Consumer Health by Category: Value 2025-2030
• Table 93 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2025-2030