말레이시아의 소매업

Retail in Malaysia in 2025 is shaped by heightened cost sensitivity and a strong pivot towards affordability, leading to robust growth in value-driven formats and innovations in both physical and digital shopping experiences. Despite a slowdown in current value growth to 2% and a total value of MYR292,619 million, the landscape remains attractive for businesses able to deliver strong value propositions, leverage technology, and differentiate through experiential engagement. Competitive pricing,...

Euromonitor International's Retail in Malaysia report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Retail E-Commerce, Retail Offline.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Retail market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

Executive Summary

Retail Growth Slows as Consumers Seek Greater Value-For-Money

Key Data Insights

Key Industry Trends

CHART 1 Key Industry Trends for Retail

Industry Performance

CHART 2 Leading dollar-shop Eco Shop continues with aggressive expansion plans

Appliances and Electronics Specialists Retain Lead Despite Softening Demand

Ikea Reinvents Store Experience to Drive Physical Footfall and Brand Connection

CHART 3 Ikea Malaysia creates in-store immersive house party

CHART 4 Value Sales 2020-2030

CHART 5 Value Sales by Category 2025

What's Next?

Strong Focus on Value Amid Cost Pressures Fuels Retail Growth

Shopee, Lazada and Tiktok Shop Expand Social Commerce Reach

CHART 6 Forecast Value Sales 2020-2030

CHART 7 Forecast Value Sales by Category 2025-2030

Competitive Landscape

Shopee and 99 Speedmart Sustain Leadership as Retail Remains Fragmented

CHART 8 Analyst Insight for Retail

Wow Beauty and Jaya Grocer Signature Set New Experiential Benchmarks

CHART 9 Wow Beauty delivers experiential retail at Pavilion Bukit Jalil

CHART 10 Jaya Grocer reveals first Signature Outlet at KLGCC Mall

CHART 11 Company Shares 2025

CHART 12 Brand Shares 2025

Operating Environment

Informal Retail

Opening Hours for Physical Retail

• Summary 1 Standard Opening Hours by Channel Type 2025

Seasonality

Chinese New Year

Hari Raya Aidilfitri

Deepavali

Christmas

Economic Context

CHART 13 Economic Context for Retail

CHART 14 Real Gdp Growth 2020-2030

CHART 15 Inflation 2020-2030

Consumer Context

CHART 16 Consumer Context for Retail

CHART 17 Population 2020-2030

CHART 18 Population by Generation 2025

Country Reports Disclaimer

CONVENIENCE RETAILERS IN MALAYSIA

• Key Data Insights
• 2025 Developments
• Strong Performance Driven by Aggressive Expansion of Convenience Stores
• Key Industry Trends
• CHART 19 Key Industry Trends for Convenience Retailers
• Industry Performance
• 99 Speedmart and Econsave Boost Growth by Prioritising Affordability and Proximity
• CHART 20 Econsave prioritises convenience format Pasar Ekonomi Econsave
• 7-Eleven and 7-Cafe Leverage Private Label to Attract Value-Driven Consumers
• CHART 21 7-Eleven Malaysia widens selection of private label products
• CHART 22 Value Sales 2020-2030
• CHART 23 Value Sales by Category 2025
• What's Next?
• Digitalisation and Cost-Efficient Retail Chains to Drive Outlet Expansion
• Forecourt Retailers Seek to Differentiate through Alliance with Convenience Store Brands
• Mondo Smart Store and Family Mart Lead the Emergence of Unmanned and Ai-Powered Retail Formats
• CHART 24 Forecast Value Sales 2020-2030
• CHART 25 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• CHART 26 Analyst Insight for Convenience Retailers
• 99 Speedmart Accelerates Share Gains as Rivals Lose Ground
• Emart24 Captures New Demand by Riding Korean Food Trends
• CHART 27 Company Shares 2025
• CHART 28 Brand Shares 2025
• Economic Context
• CHART 29 Economic Context for Convenience Retailers
• CHART 30 Real Gdp Growth 2020-2030
• CHART 31 Inflation 2020-2030
• Consumer Context
• CHART 32 Consumer Context for Convenience Retailers
• CHART 33 Population 2020-2030
• CHART 34 Population by Generation 2025
• Country Reports Disclaimer

DISCOUNTERS IN MALAYSIA

• Key Data Insights
• 2025 Developments
• Tmg Mart Attracts Price-Conscious Shoppers with Targeted Weekend Promotions
• Key Industry Trends
• CHART 35 Key Industry Trends for Discounters
• Industry Performance
• Tmg Mart Expands in Rural Locations to Reach Underserved Consumers
• CHART 36 TMG Mart continues to expand into suburban areas to target underserved population
• CHART 37 Value Sales 2020-2030
• What's Next?
• D'mart and Tmg Mart Expand Reach as Cost Pressures Rise
• Small Player Base Sustains Competitive Pressure From Local Grocers
• CHART 38 Forecast Value Sales 2020-2030

Competitive Landscape

• CHART 39 Analyst Insight for Discounters
• Tmg Mart Accelerates Outlet Growth as D'Mart Segi Fresh Deepens Community Links
• CHART 40 Company Shares 2025
• CHART 41 Brand Shares 2025
• Economic Context
• CHART 42 Economic Context for Discounters
• CHART 43 Real Gdp Growth 2020-2030
• CHART 44 Inflation 2020-2030
• Consumer Context
• CHART 45 Consumer Context for Discounters
• CHART 46 Population 2020-2030
• CHART 47 Population by Generation 2025
• Country Reports Disclaimer

HYPERMARKETS IN MALAYSIA

• Key Data Insights
• 2025 Developments
• Hypermarkets Face Price Competition From Emerging Channels
• Key Industry Trends
• CHART 48 Key Industry Trends for Hypermarkets
• Industry Performance
• CHART 49 Lotus launches Online Shopping Bonanza in 2025
• Players Respond to the Rise of E-Commerce
• Mydin'S Campaign Engages Cost-Conscious Shoppers
• CHART 50 Mydin empowers consumers with Mydin Election Campaign 2025
• CHART 51 Value Sales 2020-2030
• What's Next?
• Hypermarket Format to Face Ongoing Challenges as Players Adopt Technology to Enhance Efficiency
• Strong Focus on Local Sourcing and Private Label to Meet Cost-Of-Living Challenges
• Hypermarkets Pivot to Smaller Formats and Digital Services to Retain Relevance
• CHART 52 Forecast Value Sales 2020-2030

Competitive Landscape

• Lotus Invests in Digital Services to Accelerate Share Gains
• CHART 53 Analyst Insight for Hypermarkets
• CHART 54 Company Shares 2025
• CHART 55 Brand Shares 2025
• Economic Context
• CHART 56 Economic Context for Hypermarkets
• CHART 57 Real Gdp Growth 2020-2030
• CHART 58 Inflation 2020-2030
• Consumer Context
• CHART 59 Consumer Context for Hypermarkets
• CHART 60 Population 2020-2030
• CHART 61 Population by Generation 2025
• Country Reports Disclaimer

SUPERMARKETS IN MALAYSIA

• Key Data Insights
• 2025 Developments
• Strong Value Growth Driven by Premium Supermarket Retailers
• Key Industry Trends
• CHART 62 Key Industry Trends for Supermarkets
• Industry Performance
• Focus on Retail E-Commerce Brings Innovations to a Growing Base of Online Shoppers
• Jaya Grocer Partners with Global Retailers to Bring Exclusive Private Label Lines
• CHART 63 Value Sales 2020-2030
• What's Next?
• Moderate Growth Prospects in the Supermarket Channel Are Supported by a Surge in Private Label
• Aeon and Jaya Grocer Leverage Technology to Boost Shopper Engagement
• CHART 64 Forecast Value Sales 2020-2030

Competitive Landscape

• CHART 65 Analyst Insight for Supermarkets
• Aeon Accelerates Store Innovation to Widen Sales Lead
• Grab Holdings Leverages Acquisitions to Drive Digital Transformation
• CHART 66 Company Shares 2025
• CHART 67 Brand Shares 2025
• Economic Context
• CHART 68 Economic Context for Supermarkets
• CHART 69 Real Gdp Growth 2020-2030
• CHART 70 Inflation 2020-2030
• Consumer Context
• CHART 71 Consumer Context for Supermarkets
• CHART 72 Population 2020-2030
• CHART 73 Population by Generation 2025
• Country Reports Disclaimer

SMALL LOCAL GROCERS IN MALAYSIA

• Key Data Insights
• 2025 Developments
• Government Cash Aid Sustains Rural Demand and Supports the Resilience of Small Local Grocers
• Industry Performance
• CHART 74 Value Sales 2020-2030
• What's Next?
• Digital Wallet Adoption Expands Rural Grocer Reach and Efficiency
• Community Campaigns Drive Loyalty through Local Sourcing Partnerships
• CHART 75 Forecast Value Sales 2020-2030
• Economic Context
• CHART 76 Economic Context for Small Local Grocers
• CHART 77 Real Gdp Growth 2020-2030
• CHART 78 Inflation 2020-2030
• Consumer Context
• CHART 79 Consumer Context for Small Local Grocers
• CHART 80 Population 2020-2030
• CHART 81 Population by Generation 2025
• Country Reports Disclaimer

GENERAL MERCHANDISE STORES IN MALAYSIA

• Key Data Insights
• 2025 Developments
• Variety Stores Gain Traction as Department Stores Lose Ground
• Key Industry Trends
• CHART 82 Key Industry Trends for General Merchandise Stores
• Industry Performance
• Parkson Reinvents In-Store Experience to Attract Younger Shoppers
• CHART 83 Eco Shop expands to meet underserved population with value products
• Eco Shop'S Value Model Drives Rapid Expansion among Rural Population
• CHART 84 Value Sales 2020-2030
• CHART 85 Value Sales by Category 2025
• What's Next?
• Promising Outlook as Variety Stores Focus on Younger Consumers
• Value Positioning and Experiential Retailing to Drive Category Performance
• CHART 86 Forecast Value Sales 2020-2030
• CHART 87 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• CHART 88 Analyst Insight for General Merchandise Stores
• Eco Shop Expands Rural Distribution to Outpace Rivals in Share Gains
• CHART 89 Company Shares 2025
• CHART 90 Brand Shares 2025
• Economic Context
• CHART 91 Economic Context for General Merchandise Stores
• CHART 92 Real Gdp Growth 2020-2030
• CHART 93 Inflation 2020-2030
• Consumer Context
• CHART 94 Consumer Context for General Merchandise Stores
• CHART 95 Population 2020-2030
• CHART 96 Population by Generation 2025
• Country Reports Disclaimer

APPAREL AND FOOTWEAR SPECIALISTS IN MALAYSIA

• Key Data Insights
• 2025 Developments
• Retailers Attract Budget-Conscious Shoppers with Aggressive Discounting
• Key Industry Trends
• CHART 97 Key Industry Trends for Apparel and Footwear Specialists
• Industry Performance
• CHART 98 Padini leverages value-driven clothing and footwear range
• Anta Boosts Experiential Shopping with Interactive Superstore Launch
• CHART 99 ANTA unveils first Superstore at One Utama Shopping Mall
• CHART 100 Value Sales 2020-2030
• What's Next?
• Fast-Fashion to Drive Moderate Value Growth
• Chinese Fashion Brands Accelerate Store Expansion and Digital Influence
• Sportwear Brands to Capitalise on the Boom in Active Lifestyles
• CHART 101 Forecast Value Sales 2020-2030

Competitive Landscape

• CHART 102 Analyst Insight for Apparel and Footwear Specialists
• Padini Leverages Multi-Brand Value Focus to Sustain Leadership
• CHART 103 Company Shares 2025
• CHART 104 Brand Shares 2025
• Economic Context
• CHART 105 Economic Context for Apparel and Footwear Specialists
• CHART 106 Real Gdp Growth 2020-2030
• CHART 107 Inflation 2020-2030
• Consumer Context
• CHART 108 Consumer Context for Apparel and Footwear Specialists
• CHART 109 Population 2020-2030
• CHART 110 Population by Generation 2025
• Country Reports Disclaimer

APPLIANCES AND ELECTRONICS SPECIALISTS IN MALAYSIA

• Key Data Insights
• 2025 Developments
• Stronger Commitment to Retail E-Commerce Enhances Online Stores and Subscription Services
• Key Industry Trends
• CHART 111 Key Industry Trends for Appliances and Electronics Specialists
• Industry Performance
• CHART 112 LG Malaysia unveils new online store
• Renovations and Immersive Experiences Transform Physical Retail Spaces
• CHART 113 TCL opens flagship store at Sunway Pyramid Mall
• CHART 114 Value Sales 2020-2030
• What's Next?
• Shopee and Lazada Drive Price Competition as Consumers Shift Online
• Retailers Embrace Smart, Green and Design-Led Innovation to Attract New Demand
• CHART 115 Forecast Value Sales 2020-2030

Competitive Landscape

• CHART 116 Analyst Insight for Appliances and Electronics Specialists
• Elitetrax Marketing Sdn Bhd Boosts Its Leading Position with Active Marketing and Outlet Expansion
• CHART 117 Company Shares 2025
• CHART 118 Brand Shares 2025
• Economic Context
• CHART 119 Economic Context for Appliances and Electronics Specialists
• CHART 120 Real Gdp Growth 2020-2030
• CHART 121 Inflation 2020-2030
• Consumer Context
• CHART 122 Consumer Context for Appliances and Electronics Specialists
• CHART 123 Population 2020-2030
• CHART 124 Population by Generation 2025
• Country Reports Disclaimer

HEALTH AND BEAUTY SPECIALISTS IN MALAYSIA

• Key Data Insights
• 2025 Developments
• Positive Results From All Channels in Health and Beauty Specialists
• Key Industry Trends
• CHART 125 Key Industry Trends for Health and Beauty Specialists
• Industry Performance
• Watsons and Wow Beauty Boost Engagement with Experiential Retail Formats
• CHART 126 Watsons Pink launches in Malaysia
• CHART 127 Wow Beauty opens first store in Malaysia at Pavilion Bukit Jalil
• Pharmacies Attract Health-Conscious Shoppers as Growth Leaders
• CHART 128 Value Sales 2020-2030
• CHART 129 Value Sales by Category 2025
• What's Next?
• Watsons and Guardian Drive Growth with Experiential and Premium Concepts
• L'Oreal, Wow Beauty, and Watson's Fuel Digital and Social Innovation
• CHART 130 Forecast Value Sales 2020-2030
• CHART 131 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Watsons Leverages Experiential Events and Innovation to Extend Its Lead
• CHART 132 Analyst Insight for Health and Beauty Specialists
• CHART 133 Company Shares 2025
• CHART 134 Brand Shares 2025
• Economic Context
• CHART 135 Economic Context for Health and Beauty Specialists
• CHART 136 Real Gdp Growth 2020-2030
• CHART 137 Inflation 2020-2030
• Consumer Context
• CHART 138 Consumer Context for Health and Beauty Specialists
• CHART 139 Population 2020-2030
• CHART 140 Population by Generation 2025
• Country Reports Disclaimer

HOME PRODUCTS SPECIALISTS IN MALAYSIA

• Key Data Insights
• 2025 Developments
• Ikea Reconnects with Cautious Shoppers through Immersive In-Store Experiences
• Key Industry Trends
• CHART 141 Key Industry Trends for Home Products Specialists
• Industry Performance
• CHART 142 Ikea creates immersive Ikea House Party experience in-store
• Pet Shops and Superstores Gain Traction as Homewares and Home Furnishing Stores Face Decline
• Ikea and Digital Platforms Drive Convenience and Price Transparency
• CHART 143 Ikea launches dedicated online store for East Malaysia
• CHART 144 Value Sales 2020-2030
• CHART 145 Value Sales by Category 2025
• What's Next?
• Mr Diy and Ikea Embrace Value-Driven Strategies as Shoppers Seek Affordability
• Homewares and Home Furnishing Stores Retain Top Position Despite Modest Gains
• Licensed Collections and Lifestyle Retailing Attract Younger Shoppers and Fuel Diversification
• CHART 146 Forecast Value Sales 2020-2030
• CHART 147 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• CHART 148 Analyst Insight for Home Products Specialists
• Mr Diy Streamlines Outlet Network and Expands Formats to Secure Lead
• CHART 149 Company Shares 2025
• CHART 150 Brand Shares 2025
• Economic Context
• CHART 151 Economic Context for Home Products Specialists
• CHART 152 Real Gdp Growth 2020-2030
• CHART 153 Inflation 2020-2030
• Consumer Context
• CHART 154 Consumer Context for Home Products Specialists
• CHART 155 Population 2020-2030
• CHART 156 Population by Generation 2025
• Country Reports Disclaimer

DIRECT SELLING IN MALAYSIA

• Key Data Insights
• 2025 Developments
• Slower Peformance as Competition Intensifies for Direct Selling
• Key Industry Trends
• CHART 157 Key Industry Trends for Direct Selling
• Industry Performance
• Nu Skin and Dr's Secret Drive Growth with Ai-Powered Personalisation
• CHART 158 Dr's Secret unveils Skin Studio AI in Malaysia
• CHART 159 Value Sales 2020-2030
• CHART 160 Value Sales by Category 2025
• What's Next?
• Steady Growth Supported by Ai Tools That Personalise Consultations and Boost Engagement
• CHART 161 Forecast Value Sales 2020-2030
• CHART 162 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• CHART 163 Analyst Insight for Direct Selling
• Cosway Accelerates Digital Transformation to Stem Sales Decline
• CHART 164 Company Shares 2025
• CHART 165 Brand Shares 2025
• Economic Context
• CHART 166 Economic Context for Direct Selling
• CHART 167 Real Gdp Growth 2020-2030
• CHART 168 Inflation 2020-2030
• Consumer Context
• CHART 169 Consumer Context for Direct Selling
• CHART 170 Population 2020-2030
• CHART 171 Population by Generation 2025
• Country Reports Disclaimer

VENDING IN MALAYSIA

• Key Data Insights
• 2025 Developments
• Younger Consumers Embrace Convenience as Public Vending Expands
• Industry Performance
• Wider Product Range Drives Higher Spending in Vending Channel
• New Vending Concepts Reshape Daily Routines in Urban Environments
• CHART 172 Value Sales 2020-2030
• CHART 173 Value Sales by Category 2025
• What's Next?
• Subway and Mama'S Delights Launch Touchscreen and Heated Vending to Attract Digital-First Consumers
• Touchscreen Technology and Ai Drive Youth Engagement While Brands Diversify into Fresh and Frozen Vending
• CHART 174 Forecast Value Sales 2020-2030
• CHART 175 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• CHART 176 Analyst Insight for Vending
• Coca-Cola Bottlers Sustains Lead as Competitors Lose Share
• CHART 177 Company Shares 2025
• CHART 178 Brand Shares 2025
• Economic Context
• CHART 179 Economic Context for Vending
• CHART 180 Real Gdp Growth 2020-2030
• CHART 181 Inflation 2020-2030
• Consumer Context
• CHART 182 Consumer Context for Vending
• CHART 183 Population 2020-2030
• CHART 184 Population by Generation 2025
• Country Reports Disclaimer

RETAIL E-COMMERCE IN MALAYSIA

• Key Data Insights
• 2025 Developments
• Social Commerce Boosts Retail E-Commerce Sales
• Key Industry Trends
• CHART 185 Key Industry Trends for Retail E-Commerce
• Industry Performance
• Zalora'S Offline Pop-Ups Strengthen Brand Loyalty and Festive Sales
• CHART 186 Zalora creates omnichannel experience to connect with customers
• CHART 187 Value Sales 2020-2030
• CHART 188 Value Sales by Category 2025
• What's Next?
• Moderate Growth for Retail E-Commerce as Tiktok and Temu Reshape Shopping Habits
• Ai-Powered Recommendations and Price Transparency Boost Digital Loyalty
• CHART 189 Forecast Value Sales 2020-2030
• CHART 190 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• CHART 191 Analyst Insight for Retail E-Commerce
• Shopee Accelerates Value Share as Temu and Tiktok Gain Traction
• CHART 192 Company Shares 2025
• CHART 193 Brand Shares 2025
• Economic Context
• CHART 194 Economic Context for Retail E-Commerce
• CHART 195 Real Gdp Growth 2020-2030
• CHART 196 Inflation 2020-2030
• Consumer Context
• CHART 197 Consumer Context for Retail E-Commerce
• CHART 198 Population 2020-2030
• CHART 199 Population by Generation 2025
• Country Reports Disclaimer