중국의 소매업

Retail stood out for its resilience and ongoing growth in China in 2025.?The market delivered 5% current value growth, with sales reaching CNY27,837.8 billion, outperforming many peers in Asia Pacific despite cautious consumer sentiment and a negative confidence index. The environment is attractive for brands that can adapt to the dynamic interplay of digital and physical retail, as strong momentum in retail e-commerce, innovative instant delivery models, and the structural elevation of private...

Euromonitor International's Retail in China report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Retail E-Commerce, Retail Offline.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Retail market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

Executive Summary

Aldi Elevates Value Perception with Gourmet Private Label Launch

Key Data Insights

Key Industry Trends

CHART 1 Key Industry Trends for Retail

Industry Performance

CHART 2 Aldi Introduces Gourmet Series: the Evolution of Discounters From Price to Value

Bailian Group Transforms Department Store into Youth Lifestyle Hub

CHART 3 Bailian Group Launches Zx Zaoquchang as a Premier Acg Lifestyle Destination

Pop-Up Events and Curated Fairs Revitalise Informal Selling

CHART 4 Value Sales 2020-2030

What's Next?

Retail E-Commerce Outpaces All Channels as Instant Retail Expands

CHART 5 Jd.Com'S Entry into Food Delivery Reshapes China'S Instant Retail (O2o) Landscape

Ai-Powered Personalisation and Experiential Spaces Transform Offline Engagement

Cautious Spending and Evolving Values Drive New Strategies for Growth

CHART 6 Forecast Value Sales 2020-2030

CHART 7 Forecast Value Sales by Category 2025-2030

Competitive Landscape

Bytedance and Jd.Com Accelerate Share Gains as Alibaba Pivots to Instant Retail

CHART 8 Competitive Landscape for Retail

Alibaba'S Divestments and Instant Delivery Reshape Competitive Strategies

CHART 9 Instant Tax Refund Boosts Foreign Shopper Spending in China

CHART 10 Company Shares 2025

CHART 11 Brand Shares 2025

Operating Environment

Informal Retail

Opening Hours for Physical Retail

• Summary 1 Standard Opening Hours by Channel Type 2025

Seasonality

Economic Context

CHART 12 Economic Context for Retail

CHART 13 Real Gdp Growth 2020-2030

CHART 14 Inflation 2020-2030

Consumer Context

CHART 15 Consumer Context for Retail

CHART 16 Population 2020-2030

CHART 17 Population by Generation 2025

Country Reports Disclaimer

CONVENIENCE RETAILERS IN CHINA

• Key Data Insights
• 2025 Developments
• Convenience Stores Displays Resilience
• Key Industry Trends
• CHART 18 Key Industry Trends for Convenience Retailers
• Industry Performance
• Shizu Leverages Social Content to Drive In-Store and Online Engagement
• Easy Joy Deepens Instant Retail Partnerships for 15-Minute Delivery
• CHART 19 Easy Joy Expands Instant Retailing Business
• CHART 20 Value Sales 2020-2030
• CHART 21 Value Sales by Category 2025
• What's Next?
• Easy Joy and Meiyijia Leverage Dense Store Networks to Outpace Rivals
• CHART 22 What's Next? for Convenience Retailers
• O2o Retailing and Ai Integration Redefine Convenience and Cost Efficiency
• CHART 23 Forecast Value Sales 2020-2030
• CHART 24 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Meiyijia Expands Regional Network as Easy Joy Pivots to Private Label
• CHART 25 Meiyijia Expands Store Network
• CHART 26 Company Shares 2025
• CHART 27 Brand Shares 2025
• Economic Context
• CHART 28 Economic Context for Convenience Retailers
• CHART 29 Real Gdp Growth 2020-2030
• CHART 30 Inflation 2020-2030
• Consumer Context
• CHART 31 Consumer Context for Convenience Retailers
• CHART 32 Population 2020-2030
• CHART 33 Population by Generation 2025
• Country Reports Disclaimer

DISCOUNTERS IN CHINA

• Key Data Insights
• 2025 Developments
• Freshippo and Aldi Accelerate Expansion to Capture Value-Seeking Households
• Key Industry Trends
• CHART 34 Key Industry Trends for Discounters
• Industry Performance
• Aldi Elevates Private Label to Drive Loyalty and Premiumisation
• CHART 35 Aldi Introduces Gourmet Series: the Evolution of Discounters From Price to Value
• CHART 36 Value Sales 2020-2030
• What's Next?
• Aldi and Hotmaxx Drive Value-Focused Expansion beyond Major Cities
• CHART 37 Freshippo Neighbour Business Reshapes Discounters for Nearby Community
• Private Label Innovation Elevates Consumer Trust and Loyalty
• CHART 38 Forecast Value Sales 2020-2030

Competitive Landscape

• Aldi Expands Reach and Private Label to Capture Share From Hotmaxx
• CHART 39 Competitive Landscape for Discounters
• CHART 40 Company Shares 2025
• CHART 41 Brand Shares 2025
• Economic Context
• CHART 42 Economic Context for Discounters
• CHART 43 Real Gdp Growth 2020-2030
• CHART 44 Inflation 2020-2030
• Consumer Context
• CHART 45 Consumer Context for Discounters
• CHART 46 Population 2020-2030
• CHART 47 Population by Generation 2025
• Country Reports Disclaimer

HYPERMARKETS IN CHINA

• Key Data Insights
• 2025 Developments
• Wal-Mart'S Focus on Healthy Value Products Drives Loyalty
• Key Industry Trends
• CHART 48 Key Industry Trends for Hypermarkets
• Industry Performance
• Pupu Supermarket'S Offline Move Redefines Convenience and Loyalty
• CHART 49 Facing Expanding Instant Retail Landscape, Pupu Supermarket Goes Physical
• CHART 50 Value Sales 2020-2030
• What's Next?
• Sun Art Retail Expands Fulfilment Centres to Address Shifting Consumer Needs
• CHART 51 What's Next? for Hypermarkets
• Private Label Expansion Intensifies Competition as Retailers Prioritise Supply Chain Strength
• CHART 52 Forecast Value Sales 2020-2030

Competitive Landscape

• Sun?Art Retail Boosts Leadership with Targeted Store Transformation
• Alibaba Exit and Store Upgrades Reshape Competitive Opportunities
• CHART 53 Wal-Mart Upgrades Its Private Label Offer, Focusing on Health and Value for Money
• CHART 54 Company Shares 2025
• CHART 55 Brand Shares 2025
• Economic Context
• CHART 56 Economic Context for Hypermarkets
• CHART 57 Real Gdp Growth 2020-2030
• CHART 58 Inflation 2020-2030
• Consumer Context
• CHART 59 Consumer Context for Hypermarkets
• CHART 60 Population 2020-2030
• CHART 61 Population by Generation 2025
• Country Reports Disclaimer

SUPERMARKETS IN CHINA

• Key Data Insights
• 2025 Developments
• Rt Super Leverages Private Label and Low Prices to Boost Value Growth
• Key Industry Trends
• CHART 62 Key Industry Trends for Supermarkets
• Industry Performance
• CHART 63 Rt Super Meets Value Trend with 1+1 Private Labels and Everyday Low Prices
• CHART 64 Value Sales 2020-2030
• What's Next?
• Wumart Introduces Value Format to Address Cautious Spending and Unlock Growth
• CHART 65 What's Next? for Supermarkets
• Meituan and Jd Now Partnerships Shift Supermarkets Towards Omnichannel Convenience
• Lianhua and Wumart Respond to Value-Seeking Behaviour with Private Label Expansion
• CHART 66 Forecast Value Sales 2020-2030

Competitive Landscape

• Lianhua Supermarket Holdings Co Ltd Leverages Neighbourhood Integration While Freshippo Expands Reach
• CHART 67 Lianhua Implements 15-Minute Convenience Living Circle Strategy
• CHART 68 Company Shares 2025
• CHART 69 Brand Shares 2025
• Economic Context
• CHART 70 Economic Context for Supermarkets
• CHART 71 Real Gdp Growth 2020-2030
• CHART 72 Inflation 2020-2030
• Consumer Context
• CHART 73 Consumer Context for Supermarkets
• CHART 74 Population 2020-2030
• CHART 75 Population by Generation 2025
• Country Reports Disclaimer

SMALL LOCAL GROCERS IN CHINA

• Key Data Insights
• 2025 Developments
• Wet Markets Introduce Smart Features to Retain Footfall
• Industry Performance
• Prepared Foods and Dining Zones Boost Consumer Engagement
• CHART 76 Value Sales 2020-2030
• What's Next?
• Wet Markets Upgrade Services as Shoppers Demand Convenience
• CHART 77 What's Next? for Small Local Grocers
• Community Trust and Digital Upgrades Sustain Rural Store Resilience
• CHART 78 Forecast Value Sales 2020-2030

Competitive Landscape

• Lack of Consolidation Signals Ongoing Fragmentation and Limited Change
• CHART 79 Company Shares 2025
• CHART 80 Brand Shares 2025
• Economic Context
• CHART 81 Economic Context for Small Local Grocers
• CHART 82 Real Gdp Growth 2020-2030
• CHART 83 Inflation 2020-2030
• Consumer Context
• CHART 84 Consumer Context for Small Local Grocers
• CHART 85 Population 2020-2030
• CHART 86 Population by Generation 2025
• Country Reports Disclaimer

GENERAL MERCHANDISE STORES IN CHINA

• Key Data Insights
• 2025 Developments
• Miniso and Kkv Drive Value-Led Expansion as Growth Stalls
• Key Industry Trends
• CHART 87 Key Industry Trends for General Merchandise Stores
• Industry Performance
• Bailian Group Reimagines Retail Space to Capture Youth Demand
• New World Daimaru Department Store Pioneers Instant Tax Refunds to Convert Tourists into Shoppers
• CHART 88 New World Daimaru Department Store Pioneers Self-Service Tax Refund Kiosks in Shanghai
• CHART 89 Value Sales by Category 2025
• What's Next?
• Variety Stores Accelerates Expansion as Department Stores Plateau
• CHART 90 What's Next? for General Merchandise Stores
• Retailers Embrace Fandom and Experience to Drive Loyalty and Footfall
• CHART 91 Forecast Value Sales 2020-2030
• CHART 92 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Skp and Miniso Accelerate Growth as Others Lose Ground
• CHART 93 Bailian Group Launches Zx Zaoquchang as a Premier Acg Lifestyle Destination
• CHART 94 Company Shares 2025
• CHART 95 Brand Shares 2025
• Economic Context
• CHART 96 Economic Context for General Merchandise Stores
• CHART 97 Real Gdp Growth 2020-2030
• CHART 98 Inflation 2020-2030
• Consumer Context
• CHART 99 Consumer Context for General Merchandise Stores
• CHART 100 Population 2020-2030
• CHART 101 Population by Generation 2025
• Country Reports Disclaimer

APPAREL AND FOOTWEAR SPECIALISTS IN CHINA

• Key Data Insights
• 2025 Developments
• Heilan Home Leverages Instant Delivery to Redefine Retail Speed
• Key Industry Trends
• CHART 102 Key Industry Trends for Apparel and Footwear Specialists
• Industry Performance
• CHART 103 Heilan Home Integrates over 5,000 Stores into Jd Instant Delivery Network
• Sasseur and Florentia Village Drive Outlet Success with Value Focus
• CHART 104 Value Sales 2020-2030
• What's Next?
• Domestic Brands Boost Agility as Digital Strategies Reshape Competition
• CHART 105 What's Next? for Apparel and Footwear Specialists
• Flagship Stores and Collaborations Redefine Fast-Fashion Resilience
• CHART 106 Forecast Value Sales 2020-2030

Competitive Landscape

• Bosideng Captures Growth as Fast-Fashion Brands Lose Relevance
• CHART 107 Bosideng Pivots Towards Premium, Fashion-Forward Offer
• CHART 108 Company Shares 2025
• CHART 109 Brand Shares 2025
• Economic Context
• CHART 110 Economic Context for Apparel and Footwear Specialists
• CHART 111 Real Gdp Growth 2020-2030
• CHART 112 Inflation 2020-2030
• Consumer Context
• CHART 113 Consumer Context for Apparel and Footwear Specialists
• CHART 114 Population 2020-2030
• CHART 115 Population by Generation 2025
• Country Reports Disclaimer

APPLIANCES AND ELECTRONICS SPECIALISTS IN CHINA

• Key Data Insights
• 2025 Developments
• Five Star Accelerates Replacement Demand with Trade-In Subsidies
• Key Industry Trends
• CHART 116 Key Industry Trends for Appliances and Electronics Specialists
• Industry Performance
• Suning Integrates Instant Retail to Capture On-Demand Shoppers
• CHART 117 Suning Expands Appliances and Electronics into Instant Retail on Meituan and Ele.Me
• CHART 118 Value Sales 2020-2030
• What's Next?
• Energy-Efficient and Smart Appliances Drive Premium Upgrades
• CHART 119 What's Next? for Appliances and Electronics Specialists
• Trade-In Policies and Store Experience Shape Future Sales Windows
• CHART 120 Forecast Value Sales 2020-2030

Competitive Landscape

• Five Star Extends Lead as Rivals Chase Omnichannel Innovation
• CHART 121 Five Star Leverages Trade-In Subsidies to Drive Growth in Kunming
• CHART 122 Company Shares 2025
• CHART 123 Brand Shares 2025
• Economic Context
• CHART 124 Economic Context for Appliances and Electronics Specialists
• CHART 125 Real Gdp Growth 2020-2030
• CHART 126 Inflation 2020-2030
• Consumer Context
• CHART 127 Consumer Context for Appliances and Electronics Specialists
• CHART 128 Population 2020-2030
• CHART 129 Population by Generation 2025
• Country Reports Disclaimer

HEALTH AND BEAUTY SPECIALISTS IN CHINA

• Key Data Insights
• 2025 Developments
• Doctor Glass Transforms Sales with Livestream and In-Store Integration
• Key Industry Trends
• CHART 130 Key Industry Trends for Health and Beauty Specialists
• Industry Performance
• Guangdong Da-Shen-Lin Expands Reach by Acquiring Hunan Huairen Pharmacy
• Livestream Selling and O2o Unlock New Growth for Doctor Glass
• CHART 131 Doctor Glass Accelerates Growth via Douyin Livestreaming
• CHART 132 Value Sales 2020-2030
• CHART 133 Value Sales by Category 2025
• What's Next?
• Yifeng Pharmacy Accelerates Consolidation to Outpace Smaller Rivals
• Leveraging Omnichannel Integration to Boost Engagement
• CHART 134 What's Next? for Health and Beauty Specialists
• Rising Demand for Professional Guidance Shapes Future Profitability
• CHART 135 Forecast Value Sales 2020-2030
• CHART 136 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Guangdong Da-Shen-Lin Drives Consolidation as Sasa Exits and Rivals Adapt
• CHART 137 Guangdong Da-Shen-Lin Acquires 20% Stake in Hunan Huairen Pharmacy Chain
• CHART 138 Company Shares 2025
• CHART 139 Brand Shares 2025
• Economic Context
• CHART 140 Economic Context for Health and Beauty Specialists
• CHART 141 Real Gdp Growth 2020-2030
• CHART 142 Inflation 2020-2030
• Consumer Context
• CHART 143 Consumer Context for Health and Beauty Specialists
• CHART 144 Population 2020-2030
• CHART 145 Population by Generation 2025
• Country Reports Disclaimer

HOME PRODUCTS SPECIALISTS IN CHINA

• Key Data Insights
• 2025 Developments
• Oppein Deepens Overseas Reach to Diversify Amid Domestic Headwinds
• Key Industry Trends
• CHART 146 Key Industry Trends for Home Products Specialists
• Industry Performance
• Suofeiya Streamlines Custom Home Experiences with Ai-Powered Platforms
• CHART 147 Suofeiya Enhances Custom Home Retail with Its Ai Platform
• CHART 148 Value Sales by Category 2025
• What's Next?
• Younger Consumers Demand Integrated Solutions
• CHART 149 What's Next? for Home Products Specialists
• Trade-In Policies and Renovation Demand Reshape Retail Models
• CHART 150 Forecast Value Sales 2020-2030
• CHART 151 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Oppein'S Store Closures Accelerate Share Loss as Digital-First Rivals Gain Ground
• CHART 152 Oppein Expands Overseas with Rta Modular Kitchens Targeting Diy Consumers
• CHART 153 Company Shares 2025
• CHART 154 Brand Shares 2025
• Economic Context
• CHART 155 Economic Context for Home Products Specialists
• CHART 156 Real Gdp Growth 2020-2030
• CHART 157 Inflation 2020-2030
• Consumer Context
• CHART 158 Consumer Context for Home Products Specialists
• CHART 159 Population 2020-2030
• CHART 160 Population by Generation 2025
• Country Reports Disclaimer

DIRECT SELLING IN CHINA

• Key Data Insights
• 2025 Developments
• Growth of Foods Direct Selling Signals Shift in Consumer Priorities
• Key Industry Trends
• CHART 161 Key Industry Trends for Direct Selling
• Industry Performance
• Amway Leverages Edutainment to Rebuild Trust and Boost Engagement
• CHART 162 Amway'S Health Comedy Series with Beijing Tv Breaks Barriers in Health Education
• CHART 163 Value Sales 2020-2030
• CHART 164 Value Sales by Category 2025
• What's Next?
• Leading Companies Intensify Transparency Efforts to Restore Consumer Trust
• Nutritional and Wellness-Focused Players Outperform as Health Drives Resilience
• Hybrid Selling and Digital Tools Modernise Engagement While Preserving Personal Touch
• CHART 165 Forecast Value Sales 2020-2030
• CHART 166 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Amway Transforms Trust and Experience to Extend Sales Lead
• CHART 167 Competitive Landscape for Direct Selling
• CHART 168 Company Shares 2025
• CHART 169 Brand Shares 2025
• Economic Context
• CHART 170 Economic Context for Direct Selling
• CHART 171 Real Gdp Growth 2020-2030
• CHART 172 Inflation 2020-2030
• Consumer Context
• CHART 173 Consumer Context for Direct Selling
• CHART 174 Population 2020-2030
• CHART 175 Population by Generation 2025
• Country Reports Disclaimer

VENDING IN CHINA

• Key Data Insights
• 2025 Developments
• Pop Mart'S Blind-Box Toys Drive Repeat Purchases through Vending Machines
• Industry Performance
• Pop Mart Transforms Vending with Technology and Youth Engagement
• CHART 176 Value Sales 2020-2030
• CHART 177 Value Sales by Category 2025
• What's Next?
• Pop Mart Turns Vending Machines into Interactive Experiences
• Drinks Vending Outpaces Others as Smart Technology Reshapes Demand
• Ai-Driven Vending Transforms Retail Engagement and Operational Efficiency
• CHART 178 Forecast Value Sales 2020-2030
• CHART 179 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Pop Mart Drives Share Gains through Viral Blind-Box Surge
• CHART 180 Competitive Landscape for Vending
• CHART 181 Company Shares 2025
• CHART 182 Brand Shares 2025
• Economic Context
• CHART 183 Economic Context for Vending
• CHART 184 Real Gdp Growth 2020-2030
• CHART 185 Inflation 2020-2030
• Consumer Context
• CHART 186 Consumer Context for Vending
• CHART 187 Population 2020-2030
• CHART 188 Population by Generation 2025
• Country Reports Disclaimer

RETAIL E-COMMERCE IN CHINA

• Key Data Insights
• 2025 Developments
• Douyin and Xiaohongshu Turn Content into Sales Growth
• Key Industry Trends
• CHART 189 Key Industry Trends for Retail E-Commerce
• Industry Performance
• Taobao Instant Commerce Leverages O2o to Capture On-Demand Demand
• CHART 190 Ele.Me Rebrands as Taobao Instant Commerce, Driving Alibaba's Core Instant Retailing
• Xiaohongshu'S Friendly Market Builds Trust to Boost Conversion
• CHART 191 Value Sales 2020-2030
• What's Next?
• Alibaba, Meituan and Jd Drive Instant Retail Expansion to Meet Demand for Speed and Convenience
• Marketplace Platforms Secure Dominance as Instant and O2o Retail Accelerate
• CHART 192 What's Next? for Retail E-Commerce
• Ai-Powered Personalisation and Immersive Experiences Deepen User Loyalty and Drive Business Model Evolution
• CHART 193 Forecast Value Sales 2020-2030
• CHART 194 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Bytedance Leverages Live Streaming to Narrow the Gap with Alibaba
• CHART 195 Content-Driven Platforms Like Douyin Reach New Consumer Segments
• CHART 196 Company Shares 2025
• CHART 197 Brand Shares 2025
• Economic Context
• CHART 198 Economic Context for Retail E-Commerce
• CHART 199 Real Gdp Growth 2020-2030
• CHART 200 Inflation 2020-2030
• Consumer Context
• CHART 201 Consumer Context for Retail E-Commerce
• CHART 202 Population 2020-2030
• CHART 203 Population by Generation 2025
• Country Reports Disclaimer