필리핀의 소매업

Retail in the Philippines demonstrated strong momentum in 2025, reaching PHP 6.93 trillion and recording a 6% year-on-year growth, positioning it as one of the most attractive retail markets in Southeast Asia. This performance is underpinned by resilient economic fundamentals and evolving consumer preferences, which continue to support sustained expansion. At the same time, the competitive landscape is becoming increasingly dynamic, as discounters and digital-first operators drive notable shift...

Euromonitor International's Retail in Philippines report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Retail E-Commerce, Retail Offline.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Retail market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

Executive Summary

Retail Growth Is Driven by Affordability, Discount Expansion, and Omnichannel Transformation

Key Data Insights

Key Industry Trends

CHART 1 Key Industry Trends for Retail

Industry Performance

CHART 2 Uniqlo enhances the shopping experience through heightening customer engagement

Experiential Retail Innovation Strengthens Brand Engagement and Elevates Store Formats

CHART 3 Dali is utilising a no-frills operating model focused on efficiency and consistently low prices

Discounters Lead Retail Growth through Aggressive Expansion and Value-Led Positioning

CHART 4 Value Sales 2020-2030

What's Next?

Retail Expansion Is Set to Accelerate through Footprint Growth and Value-Led Competition

CHART 5 Analyst Insight for Retail

Small Local Grocers Will Remain Dominant Despite Increasing Competitive Pressure From Modern Retail Channels

Retail E-Commerce Is Set to Accelerate as Digital Convenience Reshapes Shopper Expectations

CHART 6 Robinsons department store accentuates its retail e-commerce presence

CHART 7 Forecast Value Sales 2020-2030

CHART 8 Forecast Value Sales by Category 2025-2030

Competitive Landscape

Sea Ltd and Sm Retail Inc Intensify Rivalry as Retail E-Commerce and Omnichannel Strategies Reshape Shopper Behaviour

Experiential Retail Innovation and Omnichannel Integration Redefine Competitive Advantage

CHART 9 Company Shares 2025

CHART 10 Brand Shares 2025

Operating Environment

Informal Retail

Opening Hours for Physical Retail

• Summary 1 Standard Opening Hours by Channel Type 2025

Seasonality

Christmas Season

Back to School

Economic Context

CHART 11 Economic Context for Retail

CHART 12 Real Gdp Growth 2020-2030

CHART 13 Inflation 2020-2030

Consumer Context

CHART 14 Consumer Context for Retail

CHART 15 Population 2020-2030

CHART 16 Population by Generation 2025

Country Reports Disclaimer

CONVENIENCE RETAILERS IN THE PHILIPPINES

• Key Data Insights
• 2025 Developments
• Strong Expansion and Geographic Diversification Drive Growth in Convenience Retailers
• Key Industry Trends
• CHART 17 Key Industry Trends for Convenience Retailers
• Industry Performance
• CHART 18 Philippine Seven Corp competes with discounters by offering in-store promotions
• Convenience Stores Outperform as Price Discounts Boost Shopper Appeal
• Private Label Expansion and Digital Engagement Drive Differentiation
• CHART 19 Philippine Seven Corp pushes its private label offerings to attract price-sensitive consumers
• CHART 20 Value Sales 2020-2030
• CHART 21 Value Sales by Category 2025
• What's Next?
• Growth Will Be Driven by Ongoing Expansion and a Stable Macroeconomic Environment
• CHART 22 Analyst Insight for Convenience Retailers
• Private Label Expansion Is Expected to Drive Differentiation in Convenience Retailers
• Forecourt Retailers' Growth Is Set to Be Supported by Expansion and Strategic Partnerships
• CHART 23 Forecast Value Sales 2020-2030
• CHART 24 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Alfamart'S Rapid Expansion Narrows the Gap as 7-Eleven Defends Its Lead
• CHART 25 Company Shares 2025
• CHART 26 Brand Shares 2025
• Economic Context
• CHART 27 Economic Context for Convenience Retailers
• CHART 28 Real Gdp Growth 2020-2030
• CHART 29 Inflation 2020-2030
• Consumer Context
• CHART 30 Consumer Context for Convenience Retailers
• CHART 31 Population 2020-2030
• CHART 32 Population by Generation 2025
• Country Reports Disclaimer

DISCOUNTERS IN THE PHILIPPINES

• Key Data Insights
• 2025 Developments
• Strong Value-Driven Demand and Rapid Expansion Drives Growth in Discounters
• Key Industry Trends
• CHART 33 Key Industry Trends for Discounters
• Industry Performance
• CHART 34 Dali adapts its retail model to gain share
• Dali Adapts Its Retail Model for Operational Efficiency
• CHART 35 Dali accelerates private label offerings
• Dali Boosts Its Brand Equity by Expanding Its Private Label Portfolio
• CHART 36 Value Sales 2020-2030
• CHART 37 Analyst Insight for Discounters
• What's Next?
• Sustained Growth Will Be Driven by Price Sensitivity and Operational Efficiency
• The Consumer Base Is Set to Expand to Diversify and Expand through Exclusive Offerings
• CHART 38 Forecast Value Sales 2020-2030

Competitive Landscape

• Rapid Expansion and Strategic Partnerships Are Reshaping Leadership and Intensifying Competition
• CHART 39 Company Shares 2025
• CHART 40 Brand Shares 2025
• Economic Context
• CHART 41 Economic Context for Discounters
• CHART 42 Real Gdp Growth 2020-2030
• CHART 43 Inflation 2020-2030
• Consumer Context
• CHART 44 Consumer Context for Discounters
• CHART 45 Population 2020-2030
• CHART 46 Population by Generation 2025
• Country Reports Disclaimer

HYPERMARKETS IN THE PHILIPPINES

• Key Data Insights
• 2025 Developments
• Steady Growth Is Driven by Urbanisation, Value-Led Competition, and Evolving Consumer Price Sensitivity
• Key Industry Trends
• CHART 47 Key Industry Trends for Hypermarkets
• Industry Performance
• CHART 48 Super 8 emphasises its value proposition
• Shopsm Expands Its Digital Reach to Capture Convenience-Focused Shoppers
• Discount Campaigns Boost Loyalty among Budget-Driven Households
• CHART 49 ShopSM sustains its relevance through retail ecommerce
• CHART 50 Analyst Insight for Hypermarkets
• CHART 51 Value Sales 2020-2030
• What's Next?
• Price Sensitivity, Private Label Expansion, and Operational Efficiency Are Set to Drive Future Growth
• Automation and Omnichannel Integration Are Set to Drive Operational Efficiency and Enhance the Customer Experience
• CHART 52 Forecast Value Sales 2020-2030

Competitive Landscape

• Market Concentration Remains High as Challenger Growth Accelerates
• Puregold Drives Digital Innovation and Strategic Expansion through Immersive Engagement and Small-Format Growth
• CHART 53 Company Shares 2025
• CHART 54 Brand Shares 2025
• Economic Context
• CHART 55 Economic Context for Hypermarkets
• CHART 56 Real Gdp Growth 2020-2030
• CHART 57 Inflation 2020-2030
• Consumer Context
• CHART 58 Consumer Context for Hypermarkets
• CHART 59 Population 2020-2030
• CHART 60 Population by Generation 2025
• Country Reports Disclaimer

SUPERMARKETS IN THE PHILIPPINES

• Key Data Insights
• 2025 Developments
• Private Label Momentum and Value-Driven Strategies Support Supermarket Growth
• Key Industry Trends
• CHART 61 Key Industry Trends for Supermarkets
• Industry Performance
• CHART 62 Robinsons Holdings expands its private label offerings
• Retail E-Commerce Expansion Is Reshaping Supermarket Competition and Accelerating Omnichannel Adoption
• CHART 63 Puregold embraces social commerce through its TikTok shop
• CHART 64 Value Sales 2020-2030
• CHART 65 Analyst Insight for Supermarkets
• What's Next?
• Value-Driven Strategies and Cost Containment Are Set to Support Supermarket Growth
• Digital Transformation and Ai?Adoption Are Set to Reshape Supermarket Operations and Customer Experience
• CHART 66 Forecast Value Sales 2020-2030

Competitive Landscape

• Supermarkets Remains Highly Concentrated, with Expansion-Led Competition Reinforcing Leadership
• Consolidation and Digital Innovation Reshape Competitive Dynamics in Philippine Supermarkets
• CHART 67 Company Shares 2025
• CHART 68 Brand Shares 2025
• Economic Context
• CHART 69 Economic Context for Supermarkets
• CHART 70 Real Gdp Growth 2020-2030
• CHART 71 Inflation 2020-2030
• Consumer Context
• CHART 72 Consumer Context for Supermarkets
• CHART 73 Population 2020-2030
• CHART 74 Population by Generation 2025
• Country Reports Disclaimer

SMALL LOCAL GROCERS IN THE PHILIPPINES

• Key Data Insights
• 2025 Developments
• Digital Enablement Drives Resilience and Growth in Small Local Grocers
• Industry Performance
• CHART 75 Value Sales 2020-2030
• CHART 76 Analyst Insight for Small Local Grocers
• What's Next?
• Small Local Grocers Will Expand Digital Payments to Strengthen Loyalty and Service Relevance
• Growsari and Gcash Integration Is Set to Enhance Operational Efficiency and Financial Inclusion in Small Local Grocers
• CHART 77 Forecast Value Sales 2020-2030

Competitive Landscape

• Small Local Grocers Sustain Independent Ownership and Competitive Fragmentation
• CHART 78 Company Shares 2025
• CHART 79 Brand Shares 2025
• Economic Context
• CHART 80 Economic Context for Small Local Grocers
• CHART 81 Real Gdp Growth 2020-2030
• CHART 82 Inflation 2020-2030
• Consumer Context
• CHART 83 Consumer Context for Small Local Grocers
• CHART 84 Population 2020-2030
• CHART 85 Population by Generation 2025
• Country Reports Disclaimer

GENERAL MERCHANDISE STORES IN THE PHILIPPINES

• Key Data Insights
• 2025 Developments
• Value-Driven Retail Models Outpace Traditional Formats as Cautious Consumption Impacts Growth
• Key Industry Trends
• CHART 86 Key Industry Trends for General Merchandise Stores
• Industry Performance
• CHART 87 Anko offers affordable items to gain share in variety stores
• Discount-Led Retailing Gains Traction as Price Sensitivity Extends beyond Urban Centres
• CHART 88 Robinsons department store accentuates its ecommerce presence
• Retail E-Commerce Acceleration and Omichannel Integration Reshape Competitive Strategy
• CHART 89 Value Sales 2020-2030
• CHART 90 Value Sales by Category 2025
• What's Next?
• Department Stores Is Set to Retain Scale While Variety Stores Drives Expansion through Value-Led Formats
• CHART 91 Analyst Insight for General Merchandise Stores
• Omnichannel Integration and Digital Adoption Become Critical Enablers of Competitive Positioning across Formats
• CHART 92 Forecast Value Sales 2020-2030
• CHART 93 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Sm Store Maintains Its Lead through Scale, Omichannel Integration and Brand Ecosystem Strength
• CHART 94 Company Shares 2025
• CHART 95 Brand Shares 2025
• Economic Context
• CHART 96 Economic Context for General Merchandise Stores
• CHART 97 Real Gdp Growth 2020-2030
• CHART 98 Inflation 2020-2030
• Consumer Context
• CHART 99 Consumer Context for General Merchandise Stores
• CHART 100 Population 2020-2030
• CHART 101 Population by Generation 2025
• Country Reports Disclaimer

APPAREL AND FOOTWEAR SPECIALISTS IN THE PHILIPPINES

• Key Data Insights
• 2025 Developments
• Apparel and Footwear Specialists Post Steady Growth during Value-Driven Consumer Shift
• Key Industry Trends
• CHART 102 Key Industry Trends for Apparel and Footwear Specialists
• Industry Performance
• CHART 103 Bench focuses on price promotions across retail e-commerce
• Players Look to Transform the In-Store Experience to Drive Shopper Engagement
• CHART 104 Uniqlo offers more than clothes as it reconceptualises its stores
• Cultural Integration as a Key Point of Innovation in Apparel and Footwear
• CHART 105 Value Sales 2020-2030
• CHART 106 Analyst Insight for Apparel and Footwear Specialists
• What's Next?
• Sustained Growth Will Be Driven by Economic Stability and Cultural Innovation
• Influencer Collaborations Are Expected to Accelerate Digital Growth
• Economic Stability Drives Resilient Spending on Essential Fashion
• CHART 107 Forecast Value Sales 2020-2030

Competitive Landscape

• Uniqlo Strengthens Its Lead through an Omnichannel Approach and Enhanced In-Store Experiences
• CHART 108 Company Shares 2025
• CHART 109 Brand Shares 2025
• Economic Context
• CHART 110 Economic Context for Apparel and Footwear Specialists
• CHART 111 Real Gdp Growth 2020-2030
• CHART 112 Inflation 2020-2030
• Consumer Context
• CHART 113 Consumer Context for Apparel and Footwear Specialists
• CHART 114 Population 2020-2030
• CHART 115 Population by Generation 2025
• Country Reports Disclaimer

APPLIANCES AND ELECTRONICS SPECIALISTS IN THE PHILIPPINES

• Key Data Insights
• 2025 Developments
• Strong Growth Is Driven by Economic Stability and Social Commerce Innovation
• Key Industry Trends
• CHART 116 Key Industry Trends for Appliances and Electronics Specialists
• Industry Performance
• CHART 117 Xtreme Appliances utilises social commerce to boost sales
• Abenson Deepens Customer Loyalty through Retail E-Commerce and Direct Messaging
• CHART 118 Abenson ramps up its retail e-commerce presence to support sales
• Rising Demand for Eco-Friendly Appliances Drives Differentiation and Supports Growth
• CHART 119 Value Sales 2020-2030
• CHART 120 Analyst Insight for Appliances and Electronics Specialists
• What's Next?
• Sustained Growth Will Be Supported by Favourable Economic Conditions and Rising Household Spending
• The Integration of Physical and Digital Retail Is Set to Accelerate
• CHART 121 Forecast Value Sales 2020-2030

Competitive Landscape

• Abenson and Xtreme Appliances Leverage Reputation and Outreach to Drive Growth
• CHART 122 Company Shares 2025
• CHART 123 Brand Shares 2025
• Economic Context
• CHART 124 Economic Context for Appliances and Electronics Specialists
• CHART 125 Real Gdp Growth 2020-2030
• CHART 126 Inflation 2020-2030
• Consumer Context
• CHART 127 Consumer Context for Appliances and Electronics Specialists
• CHART 128 Population 2020-2030
• CHART 129 Population by Generation 2025
• Country Reports Disclaimer

HEALTH AND BEAUTY SPECIALISTS IN THE PHILIPPINES

• Key Data Insights
• 2025 Developments
• Growth Is Driven by Affordable Options, Expanding Retail Networks, and Rising Demand for Affordable Healthcare
• Key Industry Trends
• CHART 130 Key Industry Trends for Health and Beauty Specialists
• Industry Performance
• CHART 131 Generika accelerates growth through offering affordable products
• Retail E-Commerce Reshapes Health and Beauty through Enhanced Convenience, Price Transparency, and Multichannel Expansion
• CHART 132 Watsons accelerates its retail ecommerce presence to drive sales
• CHART 133 Value Sales 2020-2030
• CHART 134 Value Sales by Category 2025
• What's Next?
• Strong Market Outlook Is Supported by Outlet Expansion and Favourable Macroeconomic Conditions
• CHART 135 Analyst Insight for Health and Beauty Specialists
• Structural Expansion into Underserved Areas Will Support Inclusivity and Sustained Channel Penetration
• Digital Transformation and M-Commerce Is Set to Accelerate Engagement with Younger, Connected Consumers
• CHART 136 Forecast Value Sales 2020-2030
• CHART 137 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Mercury Drug Corp Defends Its Leadership as Watsons Personal Care Store Accelerates Share Gains
• CHART 138 Company Shares 2025
• CHART 139 Brand Shares 2025
• Economic Context
• CHART 140 Economic Context for Health and Beauty Specialists
• CHART 141 Real Gdp Growth 2020-2030
• CHART 142 Inflation 2020-2030
• Consumer Context
• CHART 143 Consumer Context for Health and Beauty Specialists
• CHART 144 Population 2020-2030
• CHART 145 Population by Generation 2025
• Country Reports Disclaimer

HOME PRODUCTS SPECIALISTS IN THE PHILIPPINES

• Key Data Insights
• 2025 Developments
• Urbanisation, Rising Incomes, and Resilient Consumer Confidence Drives Growth in Home Products Specialists
• Key Industry Trends
• CHART 146 Key Industry Trends for Home Products Specialists
• Industry Performance
• Home Improvement and Gardening Stores Dominate as Pet Shops Accelerate
• Retail E-Commerce Expansion and Sustainability Reshape Home Products Specialists in the Philippines
• CHART 147 Wilcon strengthens retail e-commerce while leveraging sustainability to enhance product variety and appeal
• CHART 148 Value Sales 2020-2030
• CHART 149 Value Sales by Category 2025
• What's Next?
• Sustained Growth Is Expected to Be Driven by Macroeconomic Support and Evolving Store Formats
• CHART 150 Analyst Insight for Home Products Specialists
• Ominchannel Intergration Accelerates as Home Products Specialists Balance Store Expansion with Digital Transformation
• Pet Express Is Set to Boost Its Regional Presence as Pet Shops and Superstores Drive Strong Growth
• CHART 151 Forecast Value Sales 2020-2030
• CHART 152 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• The Market Remains Fragmented but Is Gradually Concentrating, Led by Wilcon Depot'S Share Gains
• The Rapid Expansion of Citihardware Inc Highlights the Importance of Format Innovation and Omnichannel Strategies
• CHART 153 Company Shares 2025
• CHART 154 Brand Shares 2025
• Economic Context
• CHART 155 Economic Context for Home Products Specialists
• CHART 156 Real Gdp Growth 2020-2030
• CHART 157 Inflation 2020-2030
• Consumer Context
• CHART 158 Consumer Context for Home Products Specialists
• CHART 159 Population 2020-2030
• CHART 160 Population by Generation 2025
• Country Reports Disclaimer

DIRECT SELLING IN THE PHILIPPINES

• Key Data Insights
• 2025 Developments
• Direct Selling Declines Amid Rising Competition From Retail E-Commerce
• Key Industry Trends
• CHART 161 Key Industry Trends for Direct Selling
• Industry Performance
• Digital Integration Transforms Direct Selling through Enhanced Reach, Engagement and Representative Effectiveness
• CHART 162 Avon implements a TikTok strategy to engage younger consumers and enhance brand visibility
• CHART 163 Value Sales 2020-2030
• CHART 164 Value Sales by Category 2025
• What's Next?
• Social Commerce and Live Selling Will Drive Recovery and Reshape Earnings in Direct Selling
• CHART 165 Analyst Insight for Direct Selling
• Live Selling and Social Commerce Are Set to Accelerate Growth in Fashion Direct Selling
• Health and Wellness Demand Is Expected to Drive Long-Term Resilience in Direct Selling
• CHART 166 Forecast Value Sales 2020-2030
• CHART 167 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Moderate Concentration Persists with Uhs?Essential Health Philippines Leading the Landscape
• Digital Transformation and Social Commerce Reshape Competition in Direct Selling
• CHART 168 Company Shares 2025
• CHART 169 Brand Shares 2025
• Economic Context
• CHART 170 Economic Context for Direct Selling
• CHART 171 Real Gdp Growth 2020-2030
• CHART 172 Inflation 2020-2030
• Consumer Context
• CHART 173 Consumer Context for Direct Selling
• CHART 174 Population 2020-2030
• CHART 175 Population by Generation 2025
• Country Reports Disclaimer

VENDING IN THE PHILIPPINES

• Key Data Insights
• 2025 Developments
• Increasingly Busy Consumer Lifestyles Drive Growth in Vending as a Convenient On-The-Go Channel
• Industry Performance
• Vending Benefits as Demand Moves toward Convenience-Led Food and Beverage Solutions
• CHART 176 Value Sales 2020-2030
• CHART 177 Value Sales by Category 2025
• What's Next?
• Digital Payment Is Expected to Transform Vending as Revenues Rise
• Drinks and Tobacco Vending Will Lead Growth as Partnerships and Convenience Drive Market Expansion
• CHART 178 Forecast Value Sales 2020-2030
• CHART 179 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Vending Is Highly Fragmented, Supporting Competitive Opportunities
• CHART 180 Company Shares 2025
• CHART 181 Brand Shares 2025
• Economic Context
• CHART 182 Economic Context for Vending
• CHART 183 Real Gdp Growth 2020-2030
• CHART 184 Inflation 2020-2030
• Consumer Context
• CHART 185 Consumer Context for Vending
• CHART 186 Population 2020-2030
• CHART 187 Population by Generation 2025
• Country Reports Disclaimer

RETAIL E-COMMERCE IN THE PHILIPPINES

• Key Data Insights
• 2025 Developments
• Robust Growth Is Driven by Logistics Expansion, Digital Payments, and Smart Fulfilment
• Key Industry Trends
• CHART 188 Key Industry Trends for Retail E-Commerce
• Industry Performance
• Marketplace E-Commerce Captures the Largest Share with Aggressive Innovation
• CHART 189 Lazada expands its warehouse hubs
• Shopee and Tiktok Shop Ignite Live Selling as Social Shopification Accelerates Sales
• CHART 190 Lazada challenges Shopee and TikTok Shop through video selling
• CHART 191 Value Sales 2020-2030
• What's Next?
• Growth Is Set to Be Driven by Marketplace Expansion, Msme?Integration and App-Based Shopping Adoption
• CHART 192 Analyst Insight for Retail E-Commerce
• Qr Ph Rollout and Digital Wallets Are Expected to Accelerate Payment Integration and Enhance Trust
• CHART 193 Forecast Value Sales 2020-2030
• CHART 194 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Shopee Leverages Sme Partnerships as Tiktok Shop Drives Rapid Gains
• CHART 195 Company Shares 2025
• CHART 196 Brand Shares 2025
• Economic Context
• CHART 197 Economic Context for Retail E-Commerce
• CHART 198 Real Gdp Growth 2020-2030
• CHART 199 Inflation 2020-2030
• Consumer Context
• CHART 200 Consumer Context for Retail E-Commerce
• CHART 201 Population 2020-2030
• CHART 202 Population by Generation 2025
• Country Reports Disclaimer