인도네시아의 소매업

Retail in Indonesia demonstrates strong appeal to both international and regional investors, standing out as a priority in Southeast Asia due to rapid expansion by both foreign and local players. Although a 5% value growth in 2025 signals moderation compared to previous years, the environment remains highly dynamic, shaped by digital integration, shifting consumer preferences, and intensifying competition. Retail e-commerce, which recorded a 10% increase in value in 2025, plays a pivotal role in reshaping consumer engagement and purchasing behaviour. At the same time, convenience retailers and variety stores are experiencing strong growth, driven by consumer demand for speed, accessibility, and enhanced in-store experiences.

Euromonitor International's Retail in Indonesia report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Retail E-Commerce, Retail Offline.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Retail market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

Executive Summary

• 2025 Developments

Key Data Insights

Key Industry Trends

• CHART 1 Key Industry Trends for Retail

Industry Performance

• Retail Records Moderate Growth as Structural Shifts and Evolving Retail Formats Reshape the Market
• Small Local Grocers Leads Sales While Retail E-Commerce Drives Double-Digit Growth
• Livestream Shopping and Social Commerce Reshape Retail through Real-Time Engagement and Digital-Driven Growth
• CHART 2 Uniqlo Indonesia Launches Daily Livestream Shopping on Its App and Tiktok
• CHART 3 Value Sales 2020-2030
• CHART 4 Value Sales by Category 2025

What's Next?

• Strong Growth Is Set to Be Driven by Rising Consumption, Macroeconomic Stability and the Rapid Expansion of Digital Retail Channels
• CHART 5 Analyst Insight for Retail
• Convenience Retailers and Variety Stores Will Drive Offline Growth as Retail E-Commerce Leads Channel Expansion
• Experiential Retail Concepts Are Set to Integrate Lifestyle, Culture and Sustainability to Drive the Evolution of Physical Retail Spaces
• CHART 6 Forecast Value Sales 2020-2030
• CHART 7 Forecast Value Sales by Category 2025-2030
• CHART 8 Space Available Launches an Experiential Compound Space in Kemang, Jakarta

Competitive Landscape

• A Gradual Consolidation Is Led by Sea Ltd and Tokopedia Pt as Cross-Channel Competition Intensifies
• CHART 9 Company Shares 2025
• CHART 10 Brand Shares 2025

Operating Environment

• Informal Retail
• Opening Hours for Physical Retail
• CHART 11 Standard Opening Hours by Channel Type 2025
• Seasonality
• Eid Al-Fitr/Lebaran
• School holidays
• Harbolnas (National Online Shopping Day)
• Christmas

Economic Context

• CHART 12 Economic Context for Retail
• CHART 13 Real Gdp Growth 2020-2030
• CHART 14 Inflation 2020-2030

Consumer Context

• CHART 15 Consumer Context for Retail
• CHART 16 Population 2020-2030
• CHART 17 Population by Generation 2025
• Country Reports Disclaimer

CONVENIENCE RETAILERS IN INDONESIA

Key Data Insights

• 2025 Developments
• Convenience Retailers Summary

Key Industry Trends

• CHART 18 Key Industry Trends for Convenience Retailers

Industry Performance

• Network Expansion Outpaces Sales Growth in Indonesia'S Convenience Retailer Market
• Alfamart and Indomaret Broaden Private Label Ranges to Boost Margins and Appeal
• CHART 19 Retailers Continue to Strengthen Private Label Offerings
• Social Commerce Accelerates Digital Transformation in Convenience Retailers
• CHART 20 Top Players Leverage Consumers' Live-Watching Habits to Expand Sales
• CHART 21 Value Sales 2020-2030
• CHART 22 Value Sales by Category 2025

What's Next?

• Sustained Growth Is Expected to Be Supported by Expansion and Resilient Demand
• CHART 23 Analyst Insight for Convenience Retailers
• Convenience Stores Will Retain the Lead as Forecourt Retailers Accelerate with Foodservice
• Digital Strategies and Data-Driven Assortment Is Set to Reshape Shopper Engagement
• CHART 24 Forecast Value Sales 2020-2030
• CHART 25 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Sumber Alfaria Trijaya Tbk Pt and Indoritel Makmur Internasional Tbk Pt Maintain the Lead through Expansion
• CHART 26 Company Shares 2025
• CHART 27 Brand Shares 2025

Economic Context

• CHART 28 Economic Context for Convenience Retailers
• CHART 29 Real Gdp Growth 2020-2030
• CHART 30 Inflation 2020-2030

Consumer Context

• CHART 31 Consumer Context for Convenience Retailers
• CHART 32 Population 2020-2030
• CHART 33 Population by Generation 2025
• Country Reports Disclaimer

SUPERMARKETS IN INDONESIA

Key Data Insights

• 2025 Developments
• Supermarkets Summary

Key Industry Trends

• CHART 34 Key Industry Trends for Supermarkets

Industry Performance

• Value-Driven Shopping Sustains Supermarkets Resilience in a Cautious Economy
• Private Label Strengthens Affordability-Led Competition in Supermarkets
• CHART 35 Super Indo'S Private Label Reinforces Everyday Affordability without Compromising Quality
• CHART 36 Value Sales 2020-2030

What's Next?

• CHART 37 Analyst Insight for Supermarkets
• Steady Growth Is Set to Support Format Shifts in Indonesia'S Supermarkets
• Technology-Led Transformation Is Expected to Reshape Supermarkets Operations
• CHART 38 Forecast Value Sales 2020-2030

Competitive Landscape

• Lion Superindo - Gelael Pt Consolidates Its Leadership in a Highly Concentrated Market
• CHART 39 Super Indo Consistently Offers Low Prices to Solidify Its Leading Position
• CHART 40 Company Shares 2025
• CHART 41 Brand Shares 2025

Economic Context

• CHART 42 Economic Context for Supermarkets
• CHART 43 Real Gdp Growth 2020-2030
• CHART 44 Inflation 2020-2030

Consumer Context

• CHART 45 Consumer Context for Supermarkets
• CHART 46 Population 2020-2030
• CHART 47 Population by Generation 2025
• Country Reports Disclaimer

HYPERMARKETS IN INDONESIA

Key Data Insights

• 2025 Developments
• Hypermarkets Summary

Key Industry Trends

• CHART 48 Key Industry Trends for Hypermarkets

Industry Performance

• Hypermarkets Faces an Ongoing Decline as Structural Retail Shifts Intensify
• Players Use Innovative Promotions to Attract Value-Seeking Shoppers
• CHART 49 All-You-Can-Take Promotions Gain Popularity among Hypermarkets
• Private Label Premiumisation Impacts Hypermarket Positioning
• CHART 50 Lotte Mart Continues to Expand Its L Choice Selection with Premiumised Products
• CHART 51 Value Sales 2020-2030
• CHART 52 Analyst Insight for Hypermarkets

What's Next?

• A Moderate Recovery Will Be Supported by Format Transformation in Hypermarkets
• Experiential Retail and Omnichannel Integration Are Set to Shape the Future of Hypermarkets
• Strategic Adaptation and Selective Investment Will Support Hypermarkets Recovery
• CHART 53 Forecast Value Sales 2020-2030

Competitive Landscape

• Hypermart Leverages Scale as Transmart Carrefour Loses Ground in Hypermarkets
• CHART 54 Company Shares 2025
• CHART 55 Brand Shares 2025

Economic Context

• CHART 56 Economic Context for Hypermarkets
• CHART 57 Real Gdp Growth 2020-2030
• CHART 58 Inflation 2020-2030

Consumer Context

• CHART 59 Consumer Context for Hypermarkets
• CHART 60 Population 2020-2030
• CHART 61 Population by Generation 2025
• Country Reports Disclaimer

SMALL LOCAL GROCERS IN INDONESIA

Key Data Insights

• 2025 Developments
• Small Local Grocers Summary

Industry Performance

• The Resilience of Small Local Grocers during Modern Retail Expansion Is Largely Driven by Deep-Rooted Community Connections
• Digital Payment Adoption Enables Small Local Grocers to Remain Competitive
• CHART 62 Value Sales 2020-2030

What's Next?

• Small Local Grocers Is Set to Deliver Modest Growth Supported by Digitalisation and Value-Focused Demand
• Small Local Grocers Will Need to Balance Digitalisation and Competitive Pressure From Modern Retail Formats
• CHART 63 Forecast Value Sales 2020-2030

Economic Context

• CHART 64 Economic Context for Small Local Grocers
• CHART 65 Real Gdp Growth 2020-2030
• CHART 66 Inflation 2020-2030

Consumer Context

• CHART 67 Consumer Context for Small Local Grocers
• CHART 68 Population 2020-2030
• CHART 69 Population by Generation 2025
• Country Reports Disclaimer

GENERAL MERCHANDISE STORES IN INDONESIA

Key Data Insights

• 2025 Developments
• General Merchandise Stores Summary

Key Industry Trends

• CHART 70 Key Industry Trends for General Merchandise Stores

Industry Performance

• Variety Stores Drives Strong Value Growth as Experiential Retail Impacts Sales
• CHART 71 Miniso'S Blackpink Pop-Up Experience
• Ai-Driven Transformation Reshapes Consumer Engagement in General Merchandise Stores
• CHART 72 Oh!Some Holds a Lucky Draw to Boost Membership Sign-Ups
• CHART 73 Value Sales 2020-2030
• CHART 74 Value Sales by Category 2025

What's Next?

• Variety Stores Is Expected to Attract Young Shoppers by Offering Curated and Themed Experiences
• The Shift Towards Thematic, Experience-Led Retail Is Set to Redefine Competitiveness
• CHART 75 Forecast Value Sales 2020-2030
• CHART 76 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Department Stores Declines during the Rapid Expansion of Miniso and Oh!Some
• CHART 77 Brand Shares 2025

Economic Context

• CHART 78 Economic Context for General Merchandise Stores
• CHART 79 Real Gdp Growth 2020-2030
• CHART 80 Inflation 2020-2030

Consumer Context

• CHART 81 Consumer Context for General Merchandise Stores
• CHART 82 Population 2020-2030
• CHART 83 Population by Generation 2025
• Country Reports Disclaimer

APPAREL AND FOOTWEAR SPECIALISTS IN INDONESIA

Key Data Insights

• 2025 Developments
• Apparel and Footwear Specialists Summary

Key Industry Trends

• CHART 84 Key Industry Trends for Apparel and Footwear Specialists

Industry Performance

• Apparel and Footwear Specialists Decline Due to Digital Disruption and Cautious Spending
• Digital-First Innovation Reshapes Apparel and Footwear Specialists
• CHART 85 Uniqlo Runs Daily Live Sessions across Social Media
• Physical Retail Innovation Strengthens Experiential Engagement in Apparel and Footwear
• CHART 86 Zes Opens Its First Store in Blok M with Zes Cafe, Featuring Local Coffee and Sushi Brands
• CHART 87 Value Sales 2020-2030
• CHART 88 Analyst Insight for Apparel and Footwear Specialists

What's Next?

• Local Brands Are Set to Leverage Slow Fashion to Outpace Mid-Range Rivals
• Digital-First Platforms Are Expected to Accelerate Live Shopping and Peer-Driven Purchasing
• Omnichannel Agility Will Be Supported by Stable Macroeconomic Fundamentals
• CHART 89 Forecast Value Sales 2020-2030

Competitive Landscape

• Uniqlo Strengthens Its Leadership in a Highly Fragmented Apparel and Footwear Market
• CHART 90 Company Shares 2025
• CHART 91 Brand Shares 2025

Economic Context

• CHART 92 Economic Context for Apparel and Footwear Specialists
• CHART 93 Real Gdp Growth 2020-2030
• CHART 94 Inflation 2020-2030

Consumer Context

• CHART 95 Consumer Context for Apparel and Footwear Specialists
• CHART 96 Population 2020-2030
• CHART 97 Population by Generation 2025
• Country Reports Disclaimer

APPLIANCES AND ELECTRONICS SPECIALISTS IN INDONESIA

Key Data Insights

• 2025 Developments
• Appliances and Electronics Specialists Summary

Key Industry Trends

• CHART 98 Key Industry Trends for Appliances and Electronics Specialists

Industry Performance

• Moderate Growth for Appliances and Electronics Specialists during Cautious Consumer Spending
• Omnichannel Expansion and Discounting Drive a Competitive Advantage
• CHART 99 Erafone Draws Crowds with Festival Belanja, Offering Deep Discounts and Flexible Payment
• CHART 100 Value Sales 2020-2030

What's Next?

• Growth Is Set to Be Driven by Returning Purchasing Power and Ongoing Demand for Smartphones
• Omnichannel Integration and the Transformation of Physical Retail Will Be Key to Growth
• CHART 101 Erafone Expands Its Online Presence to Strengthen Its Omnichannel Approach
• CHART 102 Forecast Value Sales 2020-2030

Competitive Landscape

• The Market Is Increasingly Concentrated, with Erajaya Swasembada Maintaining Its Lead
• CHART 103 Company Shares 2025
• CHART 104 Brand Shares 2025

Economic Context

• CHART 105 Economic Context for Appliances and Electronics Specialists
• CHART 106 Real Gdp Growth 2020-2030
• CHART 107 Inflation 2020-2030

Consumer Context

• CHART 108 Consumer Context for Appliances and Electronics Specialists
• CHART 109 Population 2020-2030
• CHART 110 Population by Generation 2025
• Country Reports Disclaimer

HOME PRODUCTS SPECIALISTS IN INDONESIA

Key Data Insights

• 2025 Developments
• Home Products Specialists Summary

Key Industry Trends

• CHART 111 Key Industry Trends for Home Products Specialists

Industry Performance

• Home Products Specialists Sustains Growth during Stable Macroeconomic Conditions
• Home Improvement and Gardening Stores Drives Growth through Rapid Outlet Expansion and Scale Advantages
• CHART 112 Malaysia'S Mr Diy Leads through an Aggressive Store Expansion
• Azko Reinvents Its Physical Stores to Drive Engagement and Loyalty
• CHART 113 Azko Revamped Its Stores to Boost Sales and Footfall
• CHART 114 Value Sales 2020-2030
• CHART 115 Value Sales by Category 2025

What's Next?

• Homewares and Home Furnishing Stores Is Set to Overtake Home Improvement and Gardening Stores
• CHART 116 Analyst Insight for Home Products Specialists
• Value-Driven Consumption and Omnichannel Expansion Is Set to Reshape Home Products Specialists
• Resilient Growth Is Expected to Be Sustained by Rising Incomes and Stable Inflation
• CHART 117 Forecast Value Sales 2020-2030
• CHART 118 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Mr Diy'S Rapid Outlet Expansion Reshapes Competitive Dynamics in Home Product Specialists
• CHART 119 Company Shares 2025
• CHART 120 Brand Shares 2025

Economic Context

• CHART 121 Economic Context for Home Products Specialists
• CHART 122 Real Gdp Growth 2020-2030
• CHART 123 Inflation 2020-2030

Consumer Context

• CHART 124 Consumer Context for Home Products Specialists
• CHART 125 Population 2020-2030
• CHART 126 Population by Generation 2025
• Country Reports Disclaimer

HEALTH AND BEAUTY SPECIALISTS IN INDONESIA

Key Data Insights

• 2025 Developments
• Health and Beauty Specialists Summary

Key Industry Trends

• CHART 127 Key Industry Trends for Health and Beauty Specialists

Industry Performance

• Health and Beauty Specialists Records Steady Growth Amid Shifting Consumer Dynamics
• Pharmacies Leads Channel Performance While Health and Personal Care Stores Regains Momentum
• CHART 128 Sociolla Expands Offline While Enhancing Its Online Perks
• Omnichannel Expansion and Experiential Retail Reshape Health and Beauty Specialists
• CHART 129 Saturdays Enhances the Retail Experience with a Cafe and Pop-Up Presence
• CHART 130 Value Sales 2020-2030
• CHART 131 Value Sales by Category 2025
• CHART 132 Analyst Insight for Health and Beauty Specialists

What's Next?

• Growth Will Be Supported by Pharmacies and Stable Macroeconomic Conditions
• Beauty Specialists Will Harness Agility and In-Store Technology to Support Growth
• Local Brands, Rapid Trend Cycles and Data-Driven Agility Are Set to Reshape Retail Dynamics
• CHART 133 Forecast Value Sales 2020-2030
• CHART 134 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Fragmentation Intensifies as Leading Players Expand through Omnichannel and Store Networks
• CHART 135 Company Shares 2025
• CHART 136 Brand Shares 2025

Economic Context

• CHART 137 Economic Context for Health and Beauty Specialists
• CHART 138 Real Gdp Growth 2020-2030
• CHART 139 Inflation 2020-2030

Consumer Context

• CHART 140 Consumer Context for Health and Beauty Specialists
• CHART 141 Population 2020-2030
• CHART 142 Population by Generation 2025
• Country Reports Disclaimer

DIRECT SELLING IN INDONESIA

Key Data Insights

• 2025 Developments
• Direct Selling Summary

Key Industry Trends

• CHART 143 Key Industry Trends for Direct Selling

Industry Performance

• Regulatory Constraints and Shifting Consumer Engagement Drive an Ongoing Decline in Indonesia'S Direct Selling Channel
• Health and Beauty Direct Selling Leads Value Sales as Foods Direct Selling Records Strong Growth
• CHART 144 Herbalife's Running Event Aims to Engage a Younger Audience
• CHART 145 Value Sales 2020-2030
• CHART 146 Value Sales by Category 2025

What's Next?

• Digital Integration Is Expected to Reshapes Sales Strategies for Younger Consumers
• CHART 147 Analyst Insight for Direct Selling
• Premiumisation in Health and Beauty Contrasts with the Rapid Expansion of Foods Direct Selling
• CHART 148 Forecast Value Sales 2020-2030
• CHART 149 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Herbalife Indonesia Pt Navigates Regulatory Challenges as Tupperware Exits the Market
• CHART 150 Company Shares 2025
• CHART 151 Brand Shares 2025

Economic Context

• CHART 152 Economic Context for Direct Selling
• CHART 153 Real Gdp Growth 2020-2030
• CHART 154 Inflation 2020-2030

Consumer Context

• CHART 155 Consumer Context for Direct Selling
• CHART 156 Population 2020-2030
• CHART 157 Population by Generation 2025
• Country Reports Disclaimer

RETAIL E-COMMERCE IN INDONESIA

Key Data Insights

• 2025 Developments
• Retail E-Commerce Summary

Key Industry Trends

• CHART 158 Key Industry Trends for Retail E-Commerce

Industry Performance

• Strong Growth Is Driven by Livestream Commerce, Innovation and Resilient Consumer Demand
• Marketplace E-Commerce Expansion Is Driven by Social Shopification
• Erafone's Omnichannel Model Delivers Digital Convenience with Offline Trust
• CHART 159 Value Sales 2020-2030
• CHART 160 Value Sales by Category 2025

What's Next?

• Marketplace E-Commerce Is Set to Lead Growth Due to Its Scalability, Social Commerce Integration, and Digital Payment Adoption
• CHART 161 Analyst Insight for Retail E-Commerce
• Grocery E-Commerce Is Expected to Accelerate Omnichannel Strategies to Drive Growth
• Social Commerce, Digital Payments, and Omnichannel Integration Are Set to Drive the Next Phase of Retail E-Commerce Growth
• CHART 162 Forecast Value Sales 2020-2030
• CHART 163 Forecast Value Sales by Category 2025-2030

Competitive Landscape

• Market Concentration Intensifies as Shopee Extends Its Dominance and Tiktok Shop Gains Momentum
• CHART 164 Company Shares 2025
• CHART 165 Brand Shares 2025

Economic Context

• CHART 166 Economic Context for Direct Selling
• CHART 167 Real Gdp Growth 2020-2030
• CHART 168 Inflation 2020-2030

Consumer Context

• CHART 169 Consumer Context for Direct Selling
• CHART 170 Population 2020-2030
• CHART 171 Population by Generation 2025
• Country Reports Disclaimer