세계의 커넥티드 거실 시장 : 시장 규모, 점유율, 성장 및 산업 분석 - 유형별, 용도별, 지역별 인사이트 및 예측(2024-2032년)

Growth Factors of connected living room Market

The global connected living room market continues to expand rapidly as consumers increasingly integrate smart devices into their homes, transforming traditional entertainment spaces into intelligent, interactive ecosystems. In 2024, the global connected living room market was valued at USD 50.97 billion, driven by the widespread adoption of smart TVs, voice assistants, streaming devices, and home automation systems. The market is projected to rise to USD 53.68 billion in 2025, reflecting growing consumer demand for unified and personalized digital experiences. By 2032, the market is expected to reach USD 91.38 billion, underscoring the long-term shift toward AI-enabled and interconnected home environments.

Market Drivers and Growth Factors

The rising adoption of smart home technologies remains one of the strongest market drivers. Consumers increasingly expect their living rooms to serve as integrated hubs for entertainment, communication, security, and automation. As smart devices-from lighting systems to thermostats and security cameras-become more affordable and widely adopted, the living room has emerged as the focal point of the connected home.

In 2024 and 2025, major companies such as Amazon, Google, Samsung, ABB, Nvidia, and Honeywell focused heavily on developing comprehensive ecosystems rather than isolated devices. Their strategies combine hardware, software, AI-driven analytics, and cloud-based services to create intuitive living spaces capable of synchronizing content, automating tasks, and personalizing user experiences. The rapid rise of voice assistants and AI-enabled smart hubs further enhances consumer engagement, making home environments more responsive and immersive.

Impact of Generative AI

Generative AI is significantly reshaping the connected living room landscape. Unlike traditional AI that follows predefined rules, generative AI adapts to user behavior and evolves in real time. For instance, smart TVs can now generate custom highlight reels or filter show spoilers automatically. In February 2025, Glance partnered with Google Cloud to bring generative AI experiences to TV screens, including personalized content feeds. Similarly, Amazon's Alexa+, introduced in early 2025, incorporates generative AI to enable natural conversations, personalized suggestions, and context-aware task management. These innovations are accelerating the shift toward smart living rooms capable of delivering dynamic, human-like interactions.

Market Restraints

Despite strong growth, several factors hamper adoption. Privacy and security concerns pose major restraints, as connected devices often collect sensitive audio, visual, and behavioral data. Instances of hacking, such as the May 2024 breach affecting 400,000 smart home wallpad cameras in South Korea, erode consumer trust. Additionally, reciprocal tariffs between major trading nations increase component costs for smart devices, potentially raising final product prices by 15-20% and reducing price competitiveness.

Key Market Trends

Sustainability and energy efficiency have emerged as leading trends. Consumers-especially younger demographics-prefer smart devices that are energy-efficient or made with recycled materials. Companies such as Samsung, LG, and Sony now incorporate eco-friendly components into smart TVs, speakers, and remotes. In 2025, Samsung expanded its SmartThings Flex Connect program, allowing users to automate appliances and earn rewards for reducing energy usage.

Segmental Insights

Product Type

Smart TVs and streaming devices remain the dominant product segment, serving as the central hub of the connected living room. Demand continues to grow as consumers upgrade to 4K and 8K screens with integrated apps and voice assistants. Connected security systems are expected to witness the fastest growth, driven by rising concerns over home safety and ease of installation.

Connectivity Type

Wireless devices lead the market due to their ease of use, flexibility, and compatibility with modern smart home ecosystems. While wired devices remain essential for high-bandwidth needs such as gaming, wireless technologies-such as Wi-Fi 6 and Bluetooth Low Energy-are rapidly expanding in adoption.

Application

Retrofit installations captured the largest market share in 2024, fueled by upgrades to existing properties. Government-backed energy retrofitting initiatives and rising interest in smart home modernization further amplify segment growth.

Regional Outlook

In 2024, North America held a significant share valued at USD 18.09 billion, supported by high digital penetration and strong consumer spending on smart technologies. Europe maintains steady growth due to its mature ecosystem and energy efficiency mandates. Asia Pacific, however, is expected to grow at the highest rate through 2032, driven by massive digital adoption in China, India, and Southeast Asia.

Conclusion

With the connected living room market increasing from USD 50.97 billion in 2024 to USD 53.68 billion in 2025, and projected to reach USD 91.38 billion by 2032, the sector is on a strong growth trajectory. Rising smart home adoption, AI-driven personalization, expanding 5G infrastructure, and the shift toward sustainable technology will continue driving market expansion globally.

Segmentation By Product Type

• Smart TVs & Streaming Devices/STBs
• Gaming Consoles
• Smart Speakers & Voice Assistants
• Home Theatre Systems & Soundbars
• Computers and Laptops
• Connected Security Systems
• Others (Connected Lighting, and other)

By Connectivity Type

• Wired Devices
• Wireless Devices

By Application

• New Installation
• Retrofit Installation

By End-user

• Individual Households
• Luxury Apartments
• Hospitality Sector

By Region

• North America (By Product Type, By Connectivity Type, By Application, By End-user, and By Country)
  • U.S.
  • Canada
  • Mexico
• Europe (By Product Type, By Connectivity Type, By Application, By End-user, and By Country)
  • U.K.
  • Germany
  • France
  • Italy
  • Spain
  • Russia
  • Benelux
  • Nordics
  • Rest of Europe
• Asia Pacific (By Product Type, By Connectivity Type, By Application, By End-user, and By Country)
  • China
  • India
  • Japan
  • South Korea
  • ASEAN
  • Oceania
  • Rest of Asia Pacific
• Middle East and Africa (By Product Type, By Connectivity Type, By Application, By End-user, and By Country)
  • Turkey
  • Israel
  • GCC
  • North Africa
  • South Africa
  • Rest of MEA
• South America (By Product Type, By Connectivity Type, By Application, By End-user, and By Country)
  • Brazil
  • Argentina
  • Rest of South America

Companies Profiled in the Report * ABB (Switzerland)

• Amazon.com, Inc. (U.S.)
• Apple Inc. (U.S.)
• Google LLC (U.S.)
• Honeywell International Inc. (U.S.)
• LG Electronics (South Korea)
• Microsoft (U.S.)
• Nvidia Corporation (U.S.)
• Panasonic Corporation (Japan)
• Robert Bosch GmbH (Germany)
• Samsung (South Korea)
• Signify Holdings (Netherlands)
• Sony Corporation (Japan)

Table of Content

1. Introduction

• 1.1. Definition, By Segment
• 1.2. Research Methodology/Approach
• 1.3. Data Sources

2. Executive Summary

3. Market Dynamics

• 3.1. Macro and Micro Economic Indicators
• 3.2. Drivers, Restraints, Opportunities and Trends
• 3.3. Impact of Generative AI
• 3.4. Impact of Reciprocal Tariffs

4. Competition Landscape

• 4.1. Business Strategies Adopted by Key Players
• 4.2. Consolidated SWOT Analysis of Key Players
• 4.3. Global Connected Living Room Key Players (Top 3 - 5) Market Share/Ranking, 2024

5. Global Connected Living Room Market Size Estimates and Forecasts, By Segments, 2019-2032

• 5.1. Key Findings
• 5.2. By Product Type (USD)
  • 5.2.1. Smart TVs & Streaming Devices/STBs
  • 5.2.2. Gaming Consoles
  • 5.2.3. Smart Speakers & Voice Assistants
  • 5.2.4. Home Theatre Systems & Soundbars
  • 5.2.5. Computers and Laptops
  • 5.2.6. Connected Security Systems
  • 5.2.7. Others (Connected Lighting, etc.)
• 5.3. By Connectivity Type (USD)
  • 5.3.1. Wired Devices
  • 5.3.2. Wireless Devices
• 5.4. By Application (USD)
  • 5.4.1. New Installation
  • 5.4.2. Retrofit Installation
• 5.5. By End-user (USD)
  • 5.5.1. Individual Households
  • 5.5.2. Luxury Apartments
  • 5.5.3. Hospitality Sector
• 5.6. By Region (USD)
  • 5.6.1. North America
  • 5.6.2. Europe
  • 5.6.3. Asia Pacific
  • 5.6.4. Middle East & Africa
  • 5.6.5. South America

6. North America Connected Living Room Market Size Estimates and Forecasts, By Segments, 2019-2032

• 6.1. Key Findings
• 6.2. By Product Type (USD)
  • 6.2.1. Smart TVs & Streaming Devices/STBs
  • 6.2.2. Gaming Consoles
  • 6.2.3. Smart Speakers & Voice Assistants
  • 6.2.4. Home Theatre Systems & Soundbars
  • 6.2.5. Computers and Laptops
  • 6.2.6. Connected Security Systems
  • 6.2.7. Others (Connected Lighting, etc.)
• 6.3. By Connectivity Type (USD)
  • 6.3.1. Wired Devices
  • 6.3.2. Wireless Devices
• 6.4. By Application (USD)
  • 6.4.1. New Installation
  • 6.4.2. Retrofit Installation
• 6.5. By End-user (USD)
  • 6.5.1. Individual Households
  • 6.5.2. Luxury Apartments
  • 6.5.3. Hospitality Sector
• 6.6. By Country (USD)
  • 6.6.1. United States
  • 6.6.2. Canada
  • 6.6.3. Mexico

7. Europe Connected Living Room Market Size Estimates and Forecasts, By Segments, 2019-2032

• 7.1. Key Findings
• 7.2. By Product Type (USD)
  • 7.2.1. Smart TVs & Streaming Devices/STBs
  • 7.2.2. Gaming Consoles
  • 7.2.3. Smart Speakers & Voice Assistants
  • 7.2.4. Home Theatre Systems & Soundbars
  • 7.2.5. Computers and Laptops
  • 7.2.6. Connected Security Systems
  • 7.2.7. Others (Connected Lighting, etc.)
• 7.3. By Connectivity Type (USD)
  • 7.3.1. Wired Devices
  • 7.3.2. Wireless Devices
• 7.4. By Application (USD)
  • 7.4.1. New Installation
  • 7.4.2. Retrofit Installation
• 7.5. By End-user (USD)
  • 7.5.1. Individual Households
  • 7.5.2. Luxury Apartments
  • 7.5.3. Hospitality Sector
• 7.6. By Country (USD)
  • 7.6.1. United Kingdom
  • 7.6.2. Germany
  • 7.6.3. France
  • 7.6.4. Italy
  • 7.6.5. Spain
  • 7.6.6. Russia
  • 7.6.7. Benelux
  • 7.6.8. Nordics
  • 7.6.9. Rest of Europe

8. Asia Pacific Connected Living Room Market Size Estimates and Forecasts, By Segments, 2019-2032

• 8.1. Key Findings
• 8.2. By Product Type (USD)
  • 8.2.1. Smart TVs & Streaming Devices/STBs
  • 8.2.2. Gaming Consoles
  • 8.2.3. Smart Speakers & Voice Assistants
  • 8.2.4. Home Theatre Systems & Soundbars
  • 8.2.5. Computers and Laptops
  • 8.2.6. Connected Security Systems
  • 8.2.7. Others (Connected Lighting, etc.)
• 8.3. By Connectivity Type (USD)
  • 8.3.1. Wired Devices
  • 8.3.2. Wireless Devices
• 8.4. By Application (USD)
  • 8.4.1. New Installation
  • 8.4.2. Retrofit Installation
• 8.5. By End-user (USD)
  • 8.5.1. Individual Households
  • 8.5.2. Luxury Apartments
  • 8.5.3. Hospitality Sector
• 8.6. By Country (USD)
  • 8.6.1. China
  • 8.6.2. India
  • 8.6.3. Japan
  • 8.6.4. South Korea
  • 8.6.5. ASEAN
  • 8.6.6. Oceania
  • 8.6.7. Rest of Asia Pacific

9. Middle East & Africa Connected Living Room Market Size Estimates and Forecasts, By Segments, 2019-2032

• 9.1. Key Findings
• 9.2. By Product Type (USD)
  • 9.2.1. Smart TVs & Streaming Devices/STBs
  • 9.2.2. Gaming Consoles
  • 9.2.3. Smart Speakers & Voice Assistants
  • 9.2.4. Home Theatre Systems & Soundbars
  • 9.2.5. Computers and Laptops
  • 9.2.6. Connected Security Systems
  • 9.2.7. Others (Connected Lighting, etc.)
• 9.3. By Connectivity Type (USD)
  • 9.3.1. Wired Devices
  • 9.3.2. Wireless Devices
• 9.4. By Application (USD)
  • 9.4.1. New Installation
  • 9.4.2. Retrofit Installation
• 9.5. By End-user (USD)
  • 9.5.1. Individual Households
  • 9.5.2. Luxury Apartments
  • 9.5.3. Hospitality Sector
• 9.6. By Country (USD)
  • 9.6.1. Turkey
  • 9.6.2. Israel
  • 9.6.3. GCC
  • 9.6.4. North Africa
  • 9.6.5. South Africa
  • 9.6.6. Rest of MEA

10. South America Connected Living Room Market Size Estimates and Forecasts, By Segments, 2019-2032

• 10.1. Key Findings
• 10.2. By Product Type (USD)
  • 10.2.1. Smart TVs & Streaming Devices/STBs
  • 10.2.2. Gaming Consoles
  • 10.2.3. Smart Speakers & Voice Assistants
  • 10.2.4. Home Theatre Systems & Soundbars
  • 10.2.5. Computers and Laptops
  • 10.2.6. Connected Security Systems
  • 10.2.7. Others (Connected Lighting, etc.)
• 10.3. By Connectivity Type (USD)
  • 10.3.1. Wired Devices
  • 10.3.2. Wireless Devices
• 10.4. By Application (USD)
  • 10.4.1. New Installation
  • 10.4.2. Retrofit Installation
• 10.5. By End-user (USD)
  • 10.5.1. Individual Households
  • 10.5.2. Luxury Apartments
  • 10.5.3. Hospitality Sector
• 10.6. By Country (USD)
  • 10.6.1. Brazil
  • 10.6.2. Argentina
  • 10.6.3. Rest of South America

11. Company Profiles for Top 10 Players (Based on data availability in public domain and/or on paid databases)

• 11.1. ABB
  • 11.1.1. Overview
    • 11.1.1.1. Key Management
    • 11.1.1.2. Headquarters
    • 11.1.1.3. Offerings/Business Segments
  • 11.1.2. Key Details (Key details are consolidated data and not product/service specific)
    • 11.1.2.1. Employee Size
    • 11.1.2.2. Past and Current Revenue
    • 11.1.2.3. Geographical Share
    • 11.1.2.4. Business Segment Share
    • 11.1.2.5. Recent Developments
• 11.2. Amazon.com, Inc.
  • 11.2.1. Overview
    • 11.2.1.1. Key Management
    • 11.2.1.2. Headquarters
    • 11.2.1.3. Offerings/Business Segments
  • 11.2.2. Key Details (Key details are consolidated data and not product/service specific)
    • 11.2.2.1. Employee Size
    • 11.2.2.2. Past and Current Revenue
    • 11.2.2.3. Geographical Share
    • 11.2.2.4. Business Segment Share
    • 11.2.2.5. Recent Developments
• 11.3. Apple Inc.
  • 11.3.1. Overview
    • 11.3.1.1. Key Management
    • 11.3.1.2. Headquarters
    • 11.3.1.3. Offerings/Business Segments
  • 11.3.2. Key Details (Key details are consolidated data and not product/service specific)
    • 11.3.2.1. Employee Size
    • 11.3.2.2. Past and Current Revenue
    • 11.3.2.3. Geographical Share
    • 11.3.2.4. Business Segment Share
    • 11.3.2.5. Recent Developments
• 11.4. Google LLC
  • 11.4.1. Overview
    • 11.4.1.1. Key Management
    • 11.4.1.2. Headquarters
    • 11.4.1.3. Offerings/Business Segments
  • 11.4.2. Key Details (Key details are consolidated data and not product/service specific)
    • 11.4.2.1. Employee Size
    • 11.4.2.2. Past and Current Revenue
    • 11.4.2.3. Geographical Share
    • 11.4.2.4. Business Segment Share
    • 11.4.2.5. Recent Developments
• 11.5. Honeywell International Inc.
  • 11.5.1. Overview
    • 11.5.1.1. Key Management
    • 11.5.1.2. Headquarters
    • 11.5.1.3. Offerings/Business Segments
  • 11.5.2. Key Details (Key details are consolidated data and not product/service specific)
    • 11.5.2.1. Employee Size
    • 11.5.2.2. Past and Current Revenue
    • 11.5.2.3. Geographical Share
    • 11.5.2.4. Business Segment Share
    • 11.5.2.5. Recent Developments
• 11.6. LG Electronics
  • 11.6.1. Overview
    • 11.6.1.1. Key Management
    • 11.6.1.2. Headquarters
    • 11.6.1.3. Offerings/Business Segments
  • 11.6.2. Key Details (Key details are consolidated data and not product/service specific)
    • 11.6.2.1. Employee Size
    • 11.6.2.2. Past and Current Revenue
    • 11.6.2.3. Geographical Share
    • 11.6.2.4. Business Segment Share
    • 11.6.2.5. Recent Developments
• 11.7. Microsoft
  • 11.7.1. Overview
    • 11.7.1.1. Key Management
    • 11.7.1.2. Headquarters
    • 11.7.1.3. Offerings/Business Segments
  • 11.7.2. Key Details (Key details are consolidated data and not product/service specific)
    • 11.7.2.1. Employee Size
    • 11.7.2.2. Past and Current Revenue
    • 11.7.2.3. Geographical Share
    • 11.7.2.4. Business Segment Share
    • 11.7.2.5. Recent Developments
• 11.8. Nvidia Corporation
  • 11.8.1. Overview
    • 11.8.1.1. Key Management
    • 11.8.1.2. Headquarters
    • 11.8.1.3. Offerings/Business Segments
  • 11.8.2. Key Details (Key details are consolidated data and not product/service specific)
    • 11.8.2.1. Employee Size
    • 11.8.2.2. Past and Current Revenue
    • 11.8.2.3. Geographical Share
    • 11.8.2.4. Business Segment Share
    • 11.8.2.5. Recent Developments
• 11.9. Samsung
  • 11.9.1. Overview
    • 11.9.1.1. Key Management
    • 11.9.1.2. Headquarters
    • 11.9.1.3. Offerings/Business Segments
  • 11.9.2. Key Details (Key details are consolidated data and not product/service specific)
    • 11.9.2.1. Employee Size
    • 11.9.2.2. Past and Current Revenue
    • 11.9.2.3. Geographical Share
    • 11.9.2.4. Business Segment Share
    • 11.9.2.5. Recent Developments
• 11.10. Sony Corporation
  • 11.10.1. Overview
    • 11.10.1.1. Key Management
    • 11.10.1.2. Headquarters
    • 11.10.1.3. Offerings/Business Segments
  • 11.10.2. Key Details (Key details are consolidated data and not product/service specific)
    • 11.10.2.1. Employee Size
    • 11.10.2.2. Past and Current Revenue
    • 11.10.2.3. Geographical Share
    • 11.10.2.4. Business Segment Share
    • 11.10.2.5. Recent Developments

12. Key Takeaways