세계의 커넥티드 거실 시장 예측(-2032년) - 제품별, 커넥티비티별, 용도별, 최종 사용자별, 지역별 분석

According to Stratistics MRC, the Global Connected Living Room Market is accounted for $66.5 billion in 2025 and is expected to reach $137.3 billion by 2032 growing at a CAGR of 10.9% during the forecast period. A Connected Living Room refers to a digitally integrated space where devices, entertainment systems, smart and home automation technologies seamlessly interact to enhance comfort, convenience, and connectivity. It typically includes smart TVs, voice assistants, streaming platforms, lighting controls, and IoT-enabled appliances, all linked through a central network or ecosystem. This setup allows users to control media, ambiance, and even security features via smartphones or voice commands. The Connected Living Room embodies modern lifestyle trends by merging entertainment, communication, and automation, creating a personalized and immersive environment that adapts to user preferences while promoting energy efficiency and digital convenience.

According to data provided by Hub Entertainment Research, in the U.S., the ownership of smart TVs grew to around 80% of households during the first quarter of 2024.

Market Dynamics:

Driver:

Smart Home Adoption & Lifestyle Shifts

The surge in smart home adoption is revolutionizing the connected living room market, driving demand for integrated entertainment, voice-controlled devices, and seamless IoT ecosystems. As lifestyles shift toward convenience, personalization, and remote management, consumers increasingly seek immersive, interconnected experiences. This transformation fuels innovation in smart TVs, ambient lighting, and multi-device synchronization, creating a dynamic hub for digital living. The trend not only enhances user engagement but also opens new revenue streams for tech providers, accelerating market growth and ecosystem expansion.

Restraint:

Fragmented Platforms & Compatibility Hurdles

Fragmented platforms and compatibility hurdles negatively impact the Connected Living Room Market by creating inconsistent user experiences and limiting seamless integration among devices and services. Consumers face challenges in connecting products from different brands, leading to frustration and reduced adoption rates. Manufacturers struggle with increased development costs to ensure cross-platform compatibility, slowing innovation. This fragmentation weakens market growth potential and undermines the vision of a fully interconnected smart home ecosystem.

Opportunity:

Technological Advances: AI, 5G & IoT

Technological advances in AI, 5G, and IoT are revolutionizing the connected living room market by enabling seamless, intelligent, and immersive experiences. AI powers personalized content recommendations and voice-controlled smart assistants, while 5G ensures ultra-fast, low-latency streaming and device interconnectivity. IoT integrates appliances, lighting, and entertainment systems into cohesive ecosystems, enhancing convenience and energy efficiency. Together, these innovations drive consumer demand for smarter homes, fostering a dynamic market ripe with opportunities for innovation, monetization, and lifestyle transformation.

Threat:

Complex Setup & User Frustration

The complex setup and frequent technical glitches in connected living room systems create significant user frustration, hindering market growth. Lengthy installation processes, complicated configurations, and the need for multiple device integrations discourage less tech-savvy consumers. Poor user experience leads to reduced adoption rates and higher return volumes, as customers seek simpler alternatives. This challenge compels manufacturers to invest more in intuitive designs and seamless interoperability, slowing overall market expansion despite growing interest.

Covid-19 Impact

The Covid-19 pandemic significantly accelerated the growth of the Connected Living Room Market as lockdowns and remote work increased demand for home entertainment, smart devices, and streaming services. Consumers invested in smart TVs, speakers, and home automation to enhance convenience and leisure. This surge in adoption boosted sales and innovation, while manufacturers adapted to supply chain challenges, ultimately driving long-term interest in connected living technologies even beyond the pandemic period.

The connected lighting segment is expected to be the largest during the forecast period

The connected lighting segment is expected to account for the largest market share during the forecast period, as it enhances ambiance, energy efficiency, and user interactivity. Smart lighting systems integrate seamlessly with voice assistants and entertainment hubs, enabling personalized experiences and mood-based automation. This fosters a more immersive and adaptive environment, aligning with consumer demand for convenience and sustainability. As IoT adoption rises, connected lighting acts as a catalyst for broader smart home integration, boosting market growth and redefining modern living room dynamics.

The bluetooth segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the bluetooth segment is predicted to witness the highest growth rate, due to seamless wireless connectivity among devices such as TVs, speakers, lighting systems, and home assistants. Its low power consumption, affordability, and ease of integration enhance user convenience and accessibility. Bluetooth's ability to support multi-device pairing and high-quality audio streaming fosters immersive entertainment experiences. Additionally, advancements like Bluetooth Low Energy and mesh networking expand smart home interoperability, making it a preferred choice for consumers seeking efficient and cost-effective connected living solutions.

Region with largest share:

During the forecast period, the Asia Pacific region is expected to hold the largest market share due to rapid urbanization, rising disposable incomes, and increasing adoption of smart home technologies. Consumers are embracing connected TVs, streaming devices, and IoT-enabled appliances for enhanced entertainment and convenience. Expanding broadband infrastructure, 5G rollout, and tech-savvy younger populations further boost market penetration. Additionally, government initiatives promoting digitalization and the growing influence of global and regional consumer electronics brands are accelerating adoption, making Asia-Pacific a key growth hub for connected living solutions.

Region with highest CAGR:

Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, owing to widespread adoption of smart home ecosystems and immersive entertainment technologies. Consumers are embracing seamless integration of smart TVs and IoT-enabled devices, transforming living spaces into intuitive hubs of comfort and control. Enhanced connectivity, AI-driven personalization, and robust infrastructure are fueling innovation, while strategic partnerships among tech leaders foster ecosystem expansion. This dynamic landscape reflects a strong cultural shift toward high-tech, energy-efficient lifestyles across diverse demographics.

Key players in the market

Some of the key players profiled in the Connected Living Room Market include Samsung Electronics Co., Ltd., LG Electronics Inc., Sony Group Corporation, Panasonic Corporation, Philips, Toshiba Corporation, Apple Inc., Google LLC, Hisense Group, Amazon.com, Inc., Sharp Corporation, Microsoft Corporation, Vizio Holding Corp., Bose Corporation, TCL Technology Group Corporation, Logitech International S.A., Roku, Inc. and Sonos, Inc.

Key Developments:

In April 2025, IIT Delhi and LG Electronics have entered a master agreement to unite academic brilliance with industrial might, pioneering breakthroughs in sustainable technologies, AI, smart manufacturing, and materials science. This alliance aims to push boundaries, fostering research that benefits both society and industry.

In February 2025, Philips and Mass General Brigham unite to weave real-time streams of medical device data, EMRs, and lab results into a unified, AI-powered fabric-alerting clinicians swiftly, refining care, and potentially saving lives.

In January 2025, Microsoft and OpenAI reaffirm their strategic alliance through 2030, preserving exclusive API access on Azure, shared revenue, and IP usage for tools like Copilot. New terms grant Microsoft first-option priority on OpenAI's infrastructure, while OpenAI gains flexibility for research and expansion.

Products Covered:

• Smart TVs & Streaming Devices
• Gaming Consoles
• Smart Speakers & Voice Assistants
• Home Theater Systems & Soundbars
• Smart Set-top Boxes (STBs)
• Computers and Laptops
• Smartphones and Tablets
• Connected Lighting
• Connected Security Systems
• Other Products

Connectivities Covered:

• Wi-Fi
• Bluetooth
• Zigbee
• Z-Wave
• NFC
• Other Connectivities

Applications Covered:

• New Construction
• Retrofit

End Users Covered:

• Home Entertainment and Media Streaming
• Gaming and E-sports
• Home Automation and Control
• Other End Users

Regions Covered:

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • Italy
  • France
  • Spain
  • Rest of Europe
• Asia Pacific
  • Japan
  • China
  • India
  • Australia
  • New Zealand
  • South Korea
  • Rest of Asia Pacific
• South America
  • Argentina
  • Brazil
  • Chile
  • Rest of South America
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • Qatar
  • South Africa
  • Rest of Middle East & Africa

What our report offers:

• Market share assessments for the regional and country-level segments
• Strategic recommendations for the new entrants
• Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
• Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
• Strategic recommendations in key business segments based on the market estimations
• Competitive landscaping mapping the key common trends
• Company profiling with detailed strategies, financials, and recent developments
• Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

• Company Profiling
  • Comprehensive profiling of additional market players (up to 3)
  • SWOT Analysis of key players (up to 3)
• Regional Segmentation
  • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
  • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

• 2.1 Abstract
• 2.2 Stake Holders
• 2.3 Research Scope
• 2.4 Research Methodology
  • 2.4.1 Data Mining
  • 2.4.2 Data Analysis
  • 2.4.3 Data Validation
  • 2.4.4 Research Approach
• 2.5 Research Sources
  • 2.5.1 Primary Research Sources
  • 2.5.2 Secondary Research Sources
  • 2.5.3 Assumptions

3 Market Trend Analysis

• 3.1 Introduction
• 3.2 Drivers
• 3.3 Restraints
• 3.4 Opportunities
• 3.5 Threats
• 3.6 Product Analysis
• 3.7 Application Analysis
• 3.8 End User Analysis
• 3.9 Emerging Markets
• 3.10 Impact of Covid-19

4 Porters Five Force Analysis

• 4.1 Bargaining power of suppliers
• 4.2 Bargaining power of buyers
• 4.3 Threat of substitutes
• 4.4 Threat of new entrants
• 4.5 Competitive rivalry

5 Global Connected Living Room Market, By Product

• 5.1 Introduction
• 5.2 Smart TVs & Streaming Devices
• 5.3 Gaming Consoles
• 5.4 Smart Speakers & Voice Assistants
• 5.5 Home Theater Systems & Soundbars
• 5.6 Smart Set-top Boxes (STBs)
• 5.7 Computers and Laptops
• 5.8 Smartphones and Tablets
• 5.9 Connected Lighting
• 5.10 Connected Security Systems
• 5.11 Other Products

6 Global Connected Living Room Market, By Connectivity

• 6.1 Introduction
• 6.2 Wi-Fi
• 6.3 Bluetooth
• 6.4 Zigbee
• 6.5 Z-Wave
• 6.6 NFC
• 6.7 Other Connectivities

7 Global Connected Living Room Market, By Application

• 7.1 Introduction
• 7.2 New Construction
• 7.3 Retrofit

8 Global Connected Living Room Market, By End User

• 8.1 Introduction
• 8.2 Home Entertainment and Media Streaming
• 8.3 Gaming and E-sports
• 8.4 Home Automation and Control
• 8.5 Other End Users

9 Global Connected Living Room Market, By Geography

• 9.1 Introduction
• 9.2 North America
  • 9.2.1 US
  • 9.2.2 Canada
  • 9.2.3 Mexico
• 9.3 Europe
  • 9.3.1 Germany
  • 9.3.2 UK
  • 9.3.3 Italy
  • 9.3.4 France
  • 9.3.5 Spain
  • 9.3.6 Rest of Europe
• 9.4 Asia Pacific
  • 9.4.1 Japan
  • 9.4.2 China
  • 9.4.3 India
  • 9.4.4 Australia
  • 9.4.5 New Zealand
  • 9.4.6 South Korea
  • 9.4.7 Rest of Asia Pacific
• 9.5 South America
  • 9.5.1 Argentina
  • 9.5.2 Brazil
  • 9.5.3 Chile
  • 9.5.4 Rest of South America
• 9.6 Middle East & Africa
  • 9.6.1 Saudi Arabia
  • 9.6.2 UAE
  • 9.6.3 Qatar
  • 9.6.4 South Africa
  • 9.6.5 Rest of Middle East & Africa

10 Key Developments

• 10.1 Agreements, Partnerships, Collaborations and Joint Ventures
• 10.2 Acquisitions & Mergers
• 10.3 New Product Launch
• 10.4 Expansions
• 10.5 Other Key Strategies

11 Company Profiling

• 11.1 Samsung Electronics Co., Ltd.
• 11.2 LG Electronics Inc.
• 11.3 Sony Group Corporation
• 11.4 Panasonic Corporation
• 11.5 Philips
• 11.6 Toshiba Corporation
• 11.7 Apple Inc.
• 11.8 Google LLC
• 11.9 Hisense Group
• 11.10 Amazon.com, Inc.
• 11.11 Sharp Corporation
• 11.12 Microsoft Corporation
• 11.13 Vizio Holding Corp.
• 11.14 Bose Corporation
• 11.15 TCL Technology Group Corporation
• 11.16 Logitech International S.A.
• 11.17 Roku, Inc.
• 11.18 Sonos, Inc.