세계의 AI 동영상 생성기 시장 : 규모, 점유율, 성장 및 업계 분석, 유형별, 용도별, 지역별 인사이트 및 예측(2024-2032년)

Growth Factors of AI video generator Market

The global AI video generator market is emerging as one of the fastest-growing segments within the artificial intelligence and digital content ecosystem. In 2024, the global AI video generator market size was valued at USD 614.8 million, reflecting the rapid adoption of AI-powered tools for automated video creation across multiple industries. These solutions leverage advanced technologies such as deep learning, computer vision, and natural language processing to generate videos from text, images, presentations, or audio inputs with minimal human intervention.

The market is projected to expand significantly to USD 716.8 million in 2025, driven by the growing demand for scalable, cost-effective, and time-efficient video production solutions. By 2032, the AI video generator market value is expected to reach USD 2,562.9 million, demonstrating the strong long-term growth outlook as businesses increasingly rely on AI-generated video content for communication, branding, education, and engagement.

In 2024, North America dominated the global AI video generator market, accounting for 40.61% of the total market share. The region's leadership is supported by strong digital infrastructure, early adoption of artificial intelligence technologies, and the presence of major AI-focused companies.

Market Growth Drivers

One of the primary drivers of the AI video generator market is the explosive growth in global video content consumption. Video has become the most dominant format across digital platforms, social media channels, and enterprise communication strategies. According to industry observations, video accounts for more than 65% of global mobile internet traffic, highlighting the urgent need for efficient video creation tools that can meet high-volume demand.

AI video generators address this challenge by enabling businesses to automatically produce personalized and engaging videos at scale. Marketing teams, educators, and content creators can convert simple scripts or datasets into high-quality videos within minutes, significantly reducing production costs and turnaround times.

Another major growth factor is the advancement of generative AI technologies. Modern AI video tools automate scripting, editing, animation, and voiceovers, allowing organizations to produce professional-grade content without relying on traditional production teams. These capabilities are making video creation more accessible and accelerating global adoption across industries.

Market Restraints

Despite its strong growth trajectory, the AI video generator market faces challenges related to regulatory and legal uncertainty. Issues surrounding copyright ownership, authenticity of AI-generated content, and the misuse of synthetic media present risks for both creators and enterprises. The lack of standardized regulations governing AI-generated video content may slow adoption, particularly in regions with strict content and data protection laws.

Market Opportunities

The rise of virtual influencers and synthetic spokespersons presents a significant opportunity for market expansion. Brands are increasingly adopting AI-generated avatars to represent products, deliver marketing messages, and engage audiences across platforms. These digital personas offer continuous availability, lower production costs, and high customization, making them attractive alternatives to traditional human-led campaigns.

This trend aligns with changing consumer preferences for immersive and interactive digital experiences, further driving the adoption of AI video generator platforms globally.

Segmentation Insights

By enterprise type, large enterprises held the largest market share in 2024, with a valuation of USD 318.7 million, due to higher budgets and extensive use of AI tools for large-scale content creation. Meanwhile, small and medium enterprises (SMEs) are expected to grow rapidly, supported by increasing affordability and accessibility of AI video solutions.

By source, the text-to-video segment dominated the market in 2024, valued at USD 284.3 million, due to its ability to quickly transform written content into engaging visual narratives. In terms of application, marketing and advertising led the market with a valuation of USD 241.4 million in 2024, driven by the growing need for personalized promotional videos.

By industry, the media and entertainment sector accounted for the largest share, valued at USD 152.7 million in 2024, as companies continue to invest in AI-driven content automation.

Regional Outlook

North America reached a market size of USD 249.7 million in 2024, maintaining its leadership position. Europe is expected to contribute USD 165.8 million in 2025, supported by increasing adoption of AI-based content tools. The Asia Pacific region is projected to reach USD 150.2 million in 2025, registering the fastest growth due to rapid digitalization and expanding creator economies. By 2032, all regions are expected to benefit from widespread AI adoption, reinforcing the strong future outlook of the AI video generator market.

Competitive Landscape

Key players such as Veed Limited, Synthesia, Colossyan, Canva, Steve AI, and DeepBrain AI continue to focus on product innovation, partnerships, and feature enhancements. These strategies are strengthening market competition and accelerating the evolution of AI video generation technologies through 2032.

Segmentation By Enterprise Type

• Small & Medium Enterprises (SMEs)
• Large Enterprises

By Source

• Text to Video
• PowerPoint to Video
• Documents to Video (Pdf, Spreadsheet, etc.)

By Application

• Training & Education
• Marketing & Advertising
• Social Media
• Others (Presentation, etc.)

By Industry

• IT & Telecom
• Retail & E-commerce
• Education
• Healthcare
• Real Estate
• Media & Entertainment
• Others (Manufacturing, etc.)

By Region

• North America (By Enterprise Type, Source, Application, Industry, and Country)
  • U.S.
  • Canada
  • Mexico
• Europe (By Enterprise Type, Source, Application, Industry, and Country)
  • U.K.
  • Germany
  • France
  • Italy
  • Spain
  • Russia
  • Benelux
  • Nordics
  • Rest of Europe
• Asia Pacific (By Enterprise Type, Source, Application, Industry, and Country)
  • China
  • India
  • Japan
  • South Korea
  • ASEAN
  • Oceania
  • Rest of Asia Pacific
• Middle East & Africa (By Enterprise Type, Source, Application, Industry, and Country)
  • Turkey
  • Israel
  • GCC
  • South Africa
  • North Africa
  • Rest of the Middle East & Africa
• South America (By Enterprise Type, Source, Application, Industry, and Country)
  • Brazil
  • Argentina
  • Rest of South America

Table of Content

1. Introduction

• 1.1. Definition, By Segment
• 1.2. Research Methodology/Approach
• 1.3. Data Sources

2. Executive Summary

3. Market Dynamics

• 3.1. Macro and Micro Economic Indicators
• 3.2. Drivers, Restraints, Opportunities and Trends
• 3.3. Impact of Generative AI

4. Competition Landscape

• 4.1. Business Strategies Adopted by Key Players
• 4.2. Consolidated SWOT Analysis of Key Players
• 4.3. Global AI Video Generator Key Players Market Share/Ranking, 2024

5. Global AI Video Generator Market Size Estimates and Forecasts, By Segments, 2019-2032

• 5.1. Key Findings
• 5.2. By Enterprise Type (USD)
  • 5.2.1. Small & Medium Enterprises (SMEs)
  • 5.2.2. Large Enterprises
• 5.3. By Sources (USD)
  • 5.3.1. Text to Video
  • 5.3.2. PowerPoint to Video
  • 5.3.3. Documents to Video (Pdf, Spreadsheet, etc.)
• 5.4. By Application (USD)
  • 5.4.1. Training & Education
  • 5.4.2. Marketing & Advertising
  • 5.4.3. Social Media
  • 5.4.4. Others (Presentation, etc.)
• 5.5. By Industry (USD)
  • 5.5.1. IT & Telecom
  • 5.5.2. Retail & E-commerce
  • 5.5.3. Education
  • 5.5.4. Healthcare
  • 5.5.5. Real Estate
  • 5.5.6. Media & Entertainment
  • 5.5.7. Others (Manufacturing, etc.)
• 5.6. By Region (USD)
  • 5.6.1. North America
  • 5.6.2. Europe
  • 5.6.3. Asia Pacific
  • 5.6.4. Middle East & Africa
  • 5.6.5. South America

6. North America AI Video Generator Market Size Estimates and Forecasts, By Segments, 2019-2032

• 6.1. Key Findings
• 6.2. By Enterprise Type (USD)
  • 6.2.1. Small & Medium Enterprises (SMEs)
  • 6.2.2. Large Enterprises
• 6.3. By Sources (USD)
  • 6.3.1. Text to Video
  • 6.3.2. PowerPoint to Video
  • 6.3.3. Documents to Video (Pdf, Spreadsheet, etc.)
• 6.4. By Application (USD)
  • 6.4.1. Training & Education
  • 6.4.2. Marketing & Advertising
  • 6.4.3. Social Media
  • 6.4.4. Others (Presentation, etc.)
• 6.5. By Industry (USD)
  • 6.5.1. IT & Telecom
  • 6.5.2. Retail & E-commerce
  • 6.5.3. Education
  • 6.5.4. Healthcare
  • 6.5.5. Real Estate
  • 6.5.6. Media & Entertainment
  • 6.5.7. Others (Manufacturing, etc.)
• 6.6. By Country (USD)
  • 6.6.1. United States
  • 6.6.2. Canada
  • 6.6.3. Mexico

7. Europe AI Video Generator Market Size Estimates and Forecasts, By Segments, 2019-2032

• 7.1. Key Findings
• 7.2. By Enterprise Type (USD)
  • 7.2.1. Small & Medium Enterprises (SMEs)
  • 7.2.2. Large Enterprises
• 7.3. By Sources (USD)
  • 7.3.1. Text to Video
  • 7.3.2. PowerPoint to Video
  • 7.3.3. Documents to Video (Pdf, Spreadsheet, etc.)
• 7.4. By Application (USD)
  • 7.4.1. Training & Education
  • 7.4.2. Marketing & Advertising
  • 7.4.3. Social Media
  • 7.4.4. Others (Presentation, etc.)
• 7.5. By Industry (USD)
  • 7.5.1. IT & Telecom
  • 7.5.2. Retail & E-commerce
  • 7.5.3. Education
  • 7.5.4. Healthcare
  • 7.5.5. Real Estate
  • 7.5.6. Media & Entertainment
  • 7.5.7. Others (Manufacturing, etc.)
• 7.6. By Country (USD)
  • 7.6.1. United Kingdom
  • 7.6.2. Germany
  • 7.6.3. France
  • 7.6.4. Italy
  • 7.6.5. Spain
  • 7.6.6. Russia
  • 7.6.7. Benelux
  • 7.6.8. Nordics
  • 7.6.9. Rest of Europe

8. Asia Pacific AI Video Generator Market Size Estimates and Forecasts, By Segments, 2019-2032

• 8.1. Key Findings
• 8.2. By Enterprise Type (USD)
  • 8.2.1. Small & Medium Enterprises (SMEs)
  • 8.2.2. Large Enterprises
• 8.3. By Sources (USD)
  • 8.3.1. Text to Video
  • 8.3.2. PowerPoint to Video
  • 8.3.3. Documents to Video (Pdf, Spreadsheet, etc.)
• 8.4. By Application (USD)
  • 8.4.1. Training & Education
  • 8.4.2. Marketing & Advertising
  • 8.4.3. Social Media
  • 8.4.4. Others (Presentation, etc.)
• 8.5. By Industry (USD)
  • 8.5.1. IT & Telecom
  • 8.5.2. Retail & E-commerce
  • 8.5.3. Education
  • 8.5.4. Healthcare
  • 8.5.5. Real Estate
  • 8.5.6. Media & Entertainment
  • 8.5.7. Others (Manufacturing, etc.)
• 8.6. By Country (USD)
  • 8.6.1. China
  • 8.6.2. India
  • 8.6.3. Japan
  • 8.6.4. South Korea
  • 8.6.5. ASEAN
  • 8.6.6. Oceania
  • 8.6.7. Rest of Asia Pacific

9. Middle East & Africa AI Video Generator Market Size Estimates and Forecasts, By Segments, 2019-2032

• 9.1. Key Findings
• 9.2. By Enterprise Type (USD)
  • 9.2.1. Small & Medium Enterprises (SMEs)
  • 9.2.2. Large Enterprises
• 9.3. By Sources (USD)
  • 9.3.1. Text to Video
  • 9.3.2. PowerPoint to Video
  • 9.3.3. Documents to Video (Pdf, Spreadsheet, etc.)
• 9.4. By Application (USD)
  • 9.4.1. Training & Education
  • 9.4.2. Marketing & Advertising
  • 9.4.3. Social Media
  • 9.4.4. Others (Presentation, etc.)
• 9.5. By Industry (USD)
  • 9.5.1. IT & Telecom
  • 9.5.2. Retail & E-commerce
  • 9.5.3. Education
  • 9.5.4. Healthcare
  • 9.5.5. Real Estate
  • 9.5.6. Media & Entertainment
  • 9.5.7. Others (Manufacturing, etc.)
• 9.6. By Country (USD)
  • 9.6.1. Turkey
  • 9.6.2. Israel
  • 9.6.3. GCC
  • 9.6.4. North Africa
  • 9.6.5. South Africa
  • 9.6.6. Rest of MEA

10. South America AI Video Generator Market Size Estimates and Forecasts, By Segments, 2019-2032

• 10.1. Key Findings
• 10.2. By Enterprise Type (USD)
  • 10.2.1. Small & Medium Enterprises (SMEs)
  • 10.2.2. Large Enterprises
• 10.3. By Sources (USD)
  • 10.3.1. Text to Video
  • 10.3.2. PowerPoint to Video
  • 10.3.3. Documents to Video (Pdf, Spreadsheet, etc.)
• 10.4. By Application (USD)
  • 10.4.1. Training & Education
  • 10.4.2. Marketing & Advertising
  • 10.4.3. Social Media
  • 10.4.4. Others (Presentation, etc.)
• 10.5. By Industry (USD)
  • 10.5.1. IT & Telecom
  • 10.5.2. Retail & E-commerce
  • 10.5.3. Education
  • 10.5.4. Healthcare
  • 10.5.5. Real Estate
  • 10.5.6. Media & Entertainment
  • 10.5.7. Others (Manufacturing, etc.)
• 10.6. By Country (USD)
  • 10.6.1. Brazil
  • 10.6.2. Argentina
  • 10.6.3. Rest of South America

11. Company Profiles for Top 10 Players (Based on data availability in public domain and/or on paid databases)

• 11.1. Veed Limited
  • 11.1.1. Overview
    • 11.1.1.1. Key Management
    • 11.1.1.2. Headquarters
    • 11.1.1.3. Offerings/Business Segments
  • 11.1.2. Key Details (Key details are consolidated data and not product/service specific)
    • 11.1.2.1. Employee Size
    • 11.1.2.2. Past and Current Revenue
    • 11.1.2.3. Geographical Share
    • 11.1.2.4. Business Segment Share
    • 11.1.2.5. Recent Developments
• 11.2. Synthesia Limited.
  • 11.2.1. Overview
    • 11.2.1.1. Key Management
    • 11.2.1.2. Headquarters
    • 11.2.1.3. Offerings/Business Segments
  • 11.2.2. Key Details (Key details are consolidated data and not product/service specific)
    • 11.2.2.1. Employee Size
    • 11.2.2.2. Past and Current Revenue
    • 11.2.2.3. Geographical Share
    • 11.2.2.4. Business Segment Share
    • 11.2.2.5. Recent Developments
• 11.3. Colossyan Inc.
  • 11.3.1. Overview
    • 11.3.1.1. Key Management
    • 11.3.1.2. Headquarters
    • 11.3.1.3. Offerings/Business Segments
  • 11.3.2. Key Details (Key details are consolidated data and not product/service specific)
    • 11.3.2.1. Employee Size
    • 11.3.2.2. Past and Current Revenue
    • 11.3.2.3. Geographical Share
    • 11.3.2.4. Business Segment Share
    • 11.3.2.5. Recent Developments
• 11.4. Canva
  • 11.4.1. Overview
    • 11.4.1.1. Key Management
    • 11.4.1.2. Headquarters
    • 11.4.1.3. Offerings/Business Segments
  • 11.4.2. Key Details (Key details are consolidated data and not product/service specific)
    • 11.4.2.1. Employee Size
    • 11.4.2.2. Past and Current Revenue
    • 11.4.2.3. Geographical Share
    • 11.4.2.4. Business Segment Share
    • 11.4.2.5. Recent Developments
• 11.5. HeyGen
  • 11.5.1. Overview
    • 11.5.1.1. Key Management
    • 11.5.1.2. Headquarters
    • 11.5.1.3. Offerings/Business Segments
  • 11.5.2. Key Details (Key details are consolidated data and not product/service specific)
    • 11.5.2.1. Employee Size
    • 11.5.2.2. Past and Current Revenue
    • 11.5.2.3. Geographical Share
    • 11.5.2.4. Business Segment Share
    • 11.5.2.5. Recent Developments
• 11.6. Elai.io
  • 11.6.1. Overview
    • 11.6.1.1. Key Management
    • 11.6.1.2. Headquarters
    • 11.6.1.3. Offerings/Business Segments
  • 11.6.2. Key Details (Key details are consolidated data and not product/service specific)
    • 11.6.2.1. Employee Size
    • 11.6.2.2. Past and Current Revenue
    • 11.6.2.3. Geographical Share
    • 11.6.2.4. Business Segment Share
    • 11.6.2.5. Recent Developments
• 11.7. GoAnimate, Inc. (VYOND)
  • 11.7.1. Overview
    • 11.7.1.1. Key Management
    • 11.7.1.2. Headquarters
    • 11.7.1.3. Offerings/Business Segments
  • 11.7.2. Key Details (Key details are consolidated data and not product/service specific)
    • 11.7.2.1. Employee Size
    • 11.7.2.2. Past and Current Revenue
    • 11.7.2.3. Geographical Share
    • 11.7.2.4. Business Segment Share
    • 11.7.2.5. Recent Developments
• 11.8. DeepBrain AI Ltd.
  • 11.8.1. Overview
    • 11.8.1.1. Key Management
    • 11.8.1.2. Headquarters
    • 11.8.1.3. Offerings/Business Segments
  • 11.8.2. Key Details (Key details are consolidated data and not product/service specific)
    • 11.8.2.1. Employee Size
    • 11.8.2.2. Past and Current Revenue
    • 11.8.2.3. Geographical Share
    • 11.8.2.4. Business Segment Share
    • 11.8.2.5. Recent Developments
• 11.9. D-ID AI Video (De-Identification Ltd.)
  • 11.9.1. Overview
    • 11.9.1.1. Key Management
    • 11.9.1.2. Headquarters
    • 11.9.1.3. Offerings/Business Segments
  • 11.9.2. Key Details (Key details are consolidated data and not product/service specific)
    • 11.9.2.1. Employee Size
    • 11.9.2.2. Past and Current Revenue
    • 11.9.2.3. Geographical Share
    • 11.9.2.4. Business Segment Share
    • 11.9.2.5. Recent Developments
• 11.10. Steve AI
  • 11.10.1. Overview
    • 11.10.1.1. Key Management
    • 11.10.1.2. Headquarters
    • 11.10.1.3. Offerings/Business Segments
  • 11.10.2. Key Details (Key details are consolidated data and not product/service specific)
    • 11.10.2.1. Employee Size
    • 11.10.2.2. Past and Current Revenue
    • 11.10.2.3. Geographical Share
    • 11.10.2.4. Business Segment Share
    • 11.10.2.5. Recent Developments

12. Key Takeaways