가상 이동통신망 사업자(MVNO) 시장 : 시장 규모, 점유율 및 성장률, 산업 분석 - 유형별, 용도별, 지역별 인사이트 및 예측(2026-2034년)

Growth Factors of Mobile Virtual Network Operator (MVNO) Market

The global Mobile Virtual Network Operator (MVNO) market represents a rapidly evolving segment of the telecommunications industry. MVNOs provide wireless communication services to consumers and enterprises without owning spectrum or radio access network infrastructure. Instead, they lease network capacity from licensed Mobile Network Operators (MNOs) and offer services under their own brand names, often targeting niche customer segments with customized pricing, data plans, and value-added services.

According to the report, the global MVNO market size was valued at USD 98.74 billion in 2025. The market is projected to grow to USD 107.02 billion in 2026 and further reach USD 195.08 billion by 2034, exhibiting a CAGR of 7.80% during the forecast period. Europe dominated the global MVNO market in 2025 with a market share of 36.80%, supported by strong regulatory frameworks, high mobile penetration, and widespread 5G deployment.

Market Dynamics and Industry Landscape

The MVNO market is fragmented, highly competitive, and technology-driven, characterized by frequent service launches and evolving consumer demands. MVNOs collaborate closely with telecom operators to reduce communication costs, improve customer loyalty, and unlock new revenue streams. For parent MNOs, launching or hosting MVNOs helps expand market reach, monetize infrastructure investments, and attract underserved customer segments.

In the United States, the MVNO market is witnessing strong momentum and is projected to grow significantly, reaching USD 49.72 billion by 2032, driven by increasing adoption of bundled services, cloud-based connectivity, and enterprise mobility solutions.

COVID-19 Impact

The COVID-19 pandemic had a mixed impact on the MVNO market. While global digital and IT spending declined due to economic uncertainty, telecom spending remained relatively resilient. According to IDC, global technology spending accounted for USD 5.47 trillion in 2022, though overall IT spending declined during the pandemic period.

The widespread shift toward remote work, virtualization, cloud collaboration, and virtual events significantly increased demand for mobile data services and flexible cellular plans. Enterprises and consumers increasingly relied on mobile connectivity to support work-from-home environments, driving demand for MVNO offerings and strengthening long-term market growth.

Latest Market Trends

Market consolidation has emerged as a key trend shaping the MVNO industry. Consolidation is occurring through reabsorption of sub-brands by MNOs, strategic mergers and acquisitions, and market exits, where customer bases are absorbed by larger operators. Instead of launching new sub-brands, many MNOs are optimizing branding strategies to improve efficiency.

Mergers and acquisitions are also enabling MVNOs to expand customer bases and transform business models. For instance, Altice France acquired Coriolis Telecom in April 2022 for USD 298 million, along with an additional USD 117 million, gaining access to over 500,000 consumers and 30,000 business subscribers.

Market Driving Factors

The rapid rollout of 5G and adoption of advanced wireless technologies is a major growth driver for the MVNO market. According to GSMA Intelligence, 400 million 5G subscribers are expected globally by 2025, with significant adoption across Asia Pacific and Sub-Saharan Africa. Affordable 5G smartphones and increasing internet penetration are further boosting demand for next-generation MVNO services.

Additionally, the growing need for cost-effective connectivity, IoT applications, and enterprise mobility solutions is encouraging businesses to adopt MVNO-based service models.

Market Restraining Factors

Despite strong growth prospects, MVNOs face challenges due to dependence on MNO infrastructure, limited control over network capabilities, and intense competition. Long-term contracts with MNOs restrict service flexibility and innovation. Moreover, rapidly changing customer expectations for low-cost, high-quality, feature-rich services increase churn risk if demands are unmet.

Segmentation Analysis

By Operational Model

Based on operational model, the market is segmented into reseller, service provider, and full MVNO. The full MVNO segment dominated the market with a 53.50% share in 2026 and is expected to grow at the highest CAGR, as it offers greater control over services, data, and customer relationships.

By Service Type

By service type, the market is divided into prepaid and postpaid. The postpaid segment accounted for 54.35% of the market in 2026, driven by bundled services, OTT subscriptions, lower data throttling, and long-term contracts preferred in developed regions.

By Subscriber

Based on subscriber type, business subscribers dominated the market with a share of 67.57% in 2026, as enterprises increasingly adopt MVNO solutions to standardize operations, manage costs, and support 5G-enabled business applications.

Regional Insights

Europe led the MVNO market in 2025 with a value of USD 39.03 billion, driven by strong regulatory support and widespread 5G deployment. The UK market is projected to reach USD 6.96 billion by 2026, while Germany is expected to reach USD 6.81 billion by 2026.

North America remains the second-largest region, supported by large MVNO vendors and strong federal investments in telecom infrastructure. The U.S. MVNO market is projected to reach USD 28.72 billion by 2026.

The Middle East & Africa is expected to grow at the highest CAGR due to increasing MVNO licensing and rising mobile adoption, while Asia Pacific continues to expand with growing 5G penetration across automotive, logistics, and rural connectivity markets.

Report Coverage

The Mobile Virtual Network Operator (MVNO) market report delivers a comprehensive assessment of the global industry landscape, covering market size, value, growth trends, and competitive dynamics across key regions and segments. The study evaluates the market strictly for the base year 2025, the estimate year 2026, and the forecast period up to 2034, ensuring consistency with reported data.

The report includes detailed analysis by operational model (reseller, service provider, and full MVNO), service type (prepaid and postpaid), and subscriber type (business and individual/residential). It further examines critical market drivers, restraining factors, COVID-19 impact, and emerging trends such as market consolidation and 5G-driven service evolution. Regional insights span Europe, North America, South America, Middle East & Africa, and Asia Pacific, highlighting country-level projections where applicable. In addition, the report outlines the competitive landscape, profiling key industry players and recent strategic developments to provide a clear understanding of the market's current position and future direction.

Conclusion

The global MVNO market demonstrates strong growth potential, driven by increasing demand for flexible, cost-effective mobile services and rapid adoption of 5G and advanced wireless technologies. Valued at USD 98.74 billion in 2025, the market is projected to reach USD 107.02 billion in 2026 and further expand to USD 195.08 billion by 2034, reflecting a CAGR of 7.80% during the forecast period. Europe continues to dominate the market due to high mobile penetration and supportive regulatory frameworks, while North America and Asia Pacific are witnessing accelerated growth through infrastructure investments and expanding digital ecosystems. Although challenges such as dependence on MNO infrastructure and intense competition persist, increasing enterprise adoption, market consolidation, and innovation in service models are expected to sustain the momentum of the MVNO market through 2034.

Segmentation By Operational Model, Service Type, Subscriber, and Region

By Operational Model * Reseller

• Service Provider
• Full MVNO

By Service Type * Postpaid

• Prepaid

By Subscriber * Business

• Individual/Residential

By Region * North America (By Operational Model, By Service Type, By Subscriber, and By Country)

• U.S.
• Canada
• Mexico
• South America (By Operational Model, By Service Type, By Subscriber, and By Country)
  • Brazil
  • Argentina
  • Rest of South America
• Europe (By Operational Model, By Service Type, By Subscriber, and By Country)
  • U.K.
  • Germany
  • France
  • Italy
  • Spain
  • Russia
  • Benelux
  • Nordics
  • Rest of Europe
• Middle East & Africa (By Operational Model, By Service Type, By Subscriber and By Country)
  • Turkey
  • Israel
  • GCC
  • North Africa
  • South Africa
  • Rest of MEA
• Asia Pacific (By Operational Model, By Service Type, By Subscriber, and By Country)
  • China
  • India
  • Japan
  • South Korea
  • ASEAN
  • Oceania
  • Rest of APAC

Table of Content

1. Introduction

• 1.1. Definition, By Segment
• 1.2. Research Methodology/Approach
• 1.3. Data Sources

2. Executive Summary0.

3. Market Dynamics

• 3.1. Macro and Micro Economic Indicators
• 3.2. Drivers, Restraints, Opportunities and Trends
• 3.3. Impact of COVID-19

4. Competition Landscape

• 4.1. Business Strategies Adopted by Key Players
• 4.2. Consolidated SWOT Analysis of Key Players
• 4.3. Global Mobile Virtual Network Operator (MVNO) Key Players Market Share/Ranking, 2025

5. Global Mobile Virtual Network Operator (MVNO) Market Size Estimates and Forecasts, By Segments, 2021-2034

• 5.1. Key Findings
• 5.2. By Operational Model (USD)
  • 5.2.1. Reseller
  • 5.2.2. Service Provider
  • 5.2.3. Full MVNO
• 5.3. By Service Type (USD)
  • 5.3.1. Postpaid
  • 5.3.2. Prepaid
• 5.4. By Subscriber (USD)
  • 5.4.1. Business
  • 5.4.2. Individual/Residential
• 5.5. By Region (USD)
  • 5.5.1. North America
  • 5.5.2. South America
  • 5.5.3. Europe
  • 5.5.4. Middle East & Africa
  • 5.5.5. Asia Pacific

6. North America Mobile Virtual Network Operator (MVNO) Market Size Estimates and Forecasts, By Segments, 2021-2034

• 6.1. Key Findings
• 6.2. By Operational Model (USD)
  • 6.2.1. Reseller
  • 6.2.2. Service Provider
  • 6.2.3. Full MVNO
• 6.3. By Service Type (USD)
  • 6.3.1. Postpaid
  • 6.3.2. Prepaid
• 6.4. By Subscriber (USD)
  • 6.4.1. Business
  • 6.4.2. Individual/Residential
• 6.5. By Country (USD)
  • 6.5.1. U.S.
  • 6.5.2. Canada
  • 6.5.3. Mexico

7. South America Mobile Virtual Network Operator (MVNO) Market Size Estimates and Forecasts, By Segments, 2021-2034

• 7.1. Key Findings
• 7.2. By Operational Model (USD)
  • 7.2.1. Reseller
  • 7.2.2. Service Provider
  • 7.2.3. Full MVNO
• 7.3. By Service Type (USD)
  • 7.3.1. Postpaid
  • 7.3.2. Prepaid
• 7.4. By Subscriber (USD)
  • 7.4.1. Business
  • 7.4.2. Individual/Residential
• 7.5. By Country (USD)
  • 7.5.1. Brazil
  • 7.5.2. Argentina
  • 7.5.3. Rest of South America

8. Europe Mobile Virtual Network Operator (MVNO) Market Size Estimates and Forecasts, By Segments, 2021-2034

• 8.1. Key Findings
• 8.2. By Operational Model (USD)
  • 8.2.1. Reseller
  • 8.2.2. Service Provider
  • 8.2.3. Full MVNO
• 8.3. By Service Type (USD)
  • 8.3.1. Postpaid
  • 8.3.2. Prepaid
• 8.4. By Subscriber (USD)
  • 8.4.1. Business
  • 8.4.2. Individual/Residential
• 8.5. By Country (USD)
  • 8.5.1. U.K.
  • 8.5.2. Germany
  • 8.5.3. France
  • 8.5.4. Italy
  • 8.5.5. Spain
  • 8.5.6. Russia
  • 8.5.7. Benelux
  • 8.5.8. Nordics
  • 8.5.9. Rest of Europe

9. Middle East & Africa Mobile Virtual Network Operator (MVNO) Market Size Estimates and Forecasts, By Segments, 2021-2034

• 9.1. Key Findings
• 9.2. By Operational Model (USD)
  • 9.2.1. Reseller
  • 9.2.2. Service Provider
  • 9.2.3. Full MVNO
• 9.3. By Service Type (USD)
  • 9.3.1. Postpaid
  • 9.3.2. Prepaid
• 9.4. By Subscriber (USD)
  • 9.4.1. Business
  • 9.4.2. Individual/Residential
• 9.5. By Country (USD)
  • 9.5.1. Turkey
  • 9.5.2. Israel
  • 9.5.3. GCC
  • 9.5.4. North Africa
  • 9.5.5. South Africa
  • 9.5.6. Rest of MEA

10. Asia Pacific Mobile Virtual Network Operator (MVNO) Market Size Estimates and Forecasts, By Segments, 2021-2034

• 10.1. Key Findings
• 10.2. By Operational Model (USD)
  • 10.2.1. Reseller
  • 10.2.2. Service Provider
  • 10.2.3. Full MVNO
• 10.3. By Service Type (USD)
  • 10.3.1. Postpaid
  • 10.3.2. Prepaid
• 10.4. By Subscriber (USD)
  • 10.4.1. Business
  • 10.4.2. Individual/Residential
• 10.5. By Country (USD)
  • 10.5.1. China
  • 10.5.2. India
  • 10.5.3. Japan
  • 10.5.4. South Korea
  • 10.5.5. ASEAN
  • 10.5.6. Oceania
  • 10.5.7. Rest of Asia Pacific

11. Company Profiles for Top 10 Players (Based on data availability in public domain and/or on paid databases)

• 11.1. Verizon Communications Inc.
  • 11.1.1. Overview
    • 11.1.1.1. Key Management
    • 11.1.1.2. Headquarters
    • 11.1.1.3. Offerings/Business Segments
  • 11.1.2. Key Details (Key details are consolidated data and not product/service specific)
    • 11.1.2.1. Employee Size
    • 11.1.2.2. Past and Current Revenue
    • 11.1.2.3. Geographical Share
    • 11.1.2.4. Business Segment Share
    • 11.1.2.5. Recent Developments
• 11.2. Comcast Corporation
  • 11.2.1. Overview
    • 11.2.1.1. Key Management
    • 11.2.1.2. Headquarters
    • 11.2.1.3. Offerings/Business Segments
  • 11.2.2. Key Details (Key details are consolidated data and not product/service specific)
    • 11.2.2.1. Employee Size
    • 11.2.2.2. Past and Current Revenue
    • 11.2.2.3. Geographical Share
    • 11.2.2.4. Business Segment Share
    • 11.2.2.5. Recent Developments
• 11.3. FreeNet AG
  • 11.3.1. Overview
    • 11.3.1.1. Key Management
    • 11.3.1.2. Headquarters
    • 11.3.1.3. Offerings/Business Segments
  • 11.3.2. Key Details (Key details are consolidated data and not product/service specific)
    • 11.3.2.1. Employee Size
    • 11.3.2.2. Past and Current Revenue
    • 11.3.2.3. Geographical Share
    • 11.3.2.4. Business Segment Share
    • 11.3.2.5. Recent Developments
• 11.4. AT&T Inc.
  • 11.4.1. Overview
    • 11.4.1.1. Key Management
    • 11.4.1.2. Headquarters
    • 11.4.1.3. Offerings/Business Segments
  • 11.4.2. Key Details (Key details are consolidated data and not product/service specific)
    • 11.4.2.1. Employee Size
    • 11.4.2.2. Past and Current Revenue
    • 11.4.2.3. Geographical Share
    • 11.4.2.4. Business Segment Share
    • 11.4.2.5. Recent Developments
• 11.5. T-Mobile USA Inc.
  • 11.5.1. Overview
    • 11.5.1.1. Key Management
    • 11.5.1.2. Headquarters
    • 11.5.1.3. Offerings/Business Segments
  • 11.5.2. Key Details (Key details are consolidated data and not product/service specific)
    • 11.5.2.1. Employee Size
    • 11.5.2.2. Past and Current Revenue
    • 11.5.2.3. Geographical Share
    • 11.5.2.4. Business Segment Share
    • 11.5.2.5. Recent Developments
• 11.6. Charter Communications Inc.
  • 11.6.1. Overview
    • 11.6.1.1. Key Management
    • 11.6.1.2. Headquarters
    • 11.6.1.3. Offerings/Business Segments
  • 11.6.2. Key Details (Key details are consolidated data and not product/service specific)
    • 11.6.2.1. Employee Size
    • 11.6.2.2. Past and Current Revenue
    • 11.6.2.3. Geographical Share
    • 11.6.2.4. Business Segment Share
    • 11.6.2.5. Recent Developments
• 11.7. Lyca Mobile
  • 11.7.1. Overview
    • 11.7.1.1. Key Management
    • 11.7.1.2. Headquarters
    • 11.7.1.3. Offerings/Business Segments
  • 11.7.2. Key Details (Key details are consolidated data and not product/service specific)
    • 11.7.2.1. Employee Size
    • 11.7.2.2. Past and Current Revenue
    • 11.7.2.3. Geographical Share
    • 11.7.2.4. Business Segment Share
    • 11.7.2.5. Recent Developments
• 11.8. Cricket Wireless LLC
  • 11.8.1. Overview
    • 11.8.1.1. Key Management
    • 11.8.1.2. Headquarters
    • 11.8.1.3. Offerings/Business Segments
  • 11.8.2. Key Details (Key details are consolidated data and not product/service specific)
    • 11.8.2.1. Employee Size
    • 11.8.2.2. Past and Current Revenue
    • 11.8.2.3. Geographical Share
    • 11.8.2.4. Business Segment Share
    • 11.8.2.5. Recent Developments
• 11.9. Alphabet Inc. (Google Fi)
  • 11.9.1. Overview
    • 11.9.1.1. Key Management
    • 11.9.1.2. Headquarters
    • 11.9.1.3. Offerings/Business Segments
  • 11.9.2. Key Details (Key details are consolidated data and not product/service specific)
    • 11.9.2.1. Employee Size
    • 11.9.2.2. Past and Current Revenue
    • 11.9.2.3. Geographical Share
    • 11.9.2.4. Business Segment Share
    • 11.9.2.5. Recent Developments
• 11.10. Republic Wireless
  • 11.10.1. Overview
    • 11.10.1.1. Key Management
    • 11.10.1.2. Headquarters
    • 11.10.1.3. Offerings/Business Segments
  • 11.10.2. Key Details (Key details are consolidated data and not product/service specific)
    • 11.10.2.1. Employee Size
    • 11.10.2.2. Past and Current Revenue
    • 11.10.2.3. Geographical Share
    • 11.10.2.4. Business Segment Share
    • 11.10.2.5. Recent Developments