아시아태평양의 UcaaS 시장 : 성장 기회

Low UCaaS Penetration Makes APAC a HotBed for US-born UCaaS Providers

This study provides an in-depth analysis of the APAC UCaaS market, including a forecast of installed users and average prices until 2029. The study discusses the state of UCaaS adoption and the growth potential across the five countries/sub-regions, including ASEAN, ANZ, India, Japan, and South Korea. Furthermore, this study provides market share and competitor analyses. Finally, the study identifies key growth opportunities for providers delivering hosted IP telephony, UCaaS, and other cloud services in APAC markets.

APAC is a diverse region with varying rates of UCaaS adoption across different countries and sub-regions. While COVID-19 compelled many APAC businesses to shift to UCaaS, legacy assets doinate the majority of the addressable base currently. This state of under-penetration presents many growth prospects for US-born UCaaS providers that are seeking

to better understand the demands of their customers in terms of business agility and resilience, regulatory constraints on cloud telephony usage, and requirements for hybrid work styles.

As there is a growing consideration by businesses to opt for a cloud PBX solution, Frost predicts that user growth will remain strong throughout the forecast period. The need to address hybrid workstyles, although not equally seen in all APAC countries/sub-regions, will also drive UCaaS growth. There exist considerable growth opportunities for service providers operating in the APAC markets. Hosted IP telephony and UCaaS providers can enhance their existing solutions with new features and capabilities, launch new offerings, expand into new customer segments or new sub-regions, develop more creative service bundles or integrate their communications and collaboration solutions with third-party software and services to address new and unique use cases.

However, tough macroeconomic conditions and lower GDP in many APAC countries will tighten the UCaaS budgets and will lead to more price-conscious buyers. Furthermore, businesses with data security and residency concerns may continue to prefer premises-based solutions as they offer superior performance on these criteria. Additionally, concerns about compliance and control have also heightened owing to the Russia-Ukraine and Israel-Hamas wars.

In the near term, traction by country and sub-region will depend on the degree of impact by the COVID-19 epidemic, economic strife and supply chain issues. All APAC markets will continue to grow in terms of both installed users and revenue. This study provides technology developers, service providers, resellers, and other market participants with important information to navigate the tough economic climate in the short term and identify key growth opportunities in the long term.

Finally, this research service does not include cloud VoIP services that are primarily targeted at consumers and residential users- such as the consumer offerings from Google or Microsoft. Also, this research service does not include time division multiplexing (TDM) Centrex, Centrex IP, or voice over Internet Protocol (VoIP) access and SIP trunking services. This analysis includes revenues associated with Direct Routing, Operator Connect, or Teams Phone Mobile services for Microsoft Teams Phone users. Such services are not shown as third-party provider UCaaS seats as they are already counted as Microsoft UCaaS seats.

This study provides an in-depth analysis of the APAC UCaaS market, including a forecast of installed users and average prices until 2029. The study discusses the state of UCaaS adoption and the growth potential across the five countries/sub-regions, including ASEAN, ANZ, India, Japan, and South Korea. Furthermore, this study provides market share and competitor analyses. Finally, the study identifies key growth opportunities for providers delivering hosted IP telephony, UCaaS, and other cloud services in APAC markets.

Table of Contents

Key Takeaways

• Key Takeaways
• Key Questions This Study Will Answer

Strategic Imperatives

• Why is it Increasingly Difficult to Grow?
• The Strategic Imperative 8™
• The Impact of the Top 3 Strategic Imperatives on the APAC UCaaS Industry
• Growth Opportunities Fuel the Growth Pipeline Engine™

Growth Opportunity Analysis

• Scope of Analysis
• Scope and Market Definitions
• Key Competitors
• Growth Metrics
• Growth Drivers
• Future Remote Work Plans in APAC
• UCC Solution Investment Drivers
• Growth Restraints
• Macro Conditions Impact on Investments in APAC
• Current and Future Enterprise Telephony/Business Call Control Environments
• UCC Adoption is Well Underway
• PBX/Cloud or Mobile PBX Investments for In-Office Desk Workers
• PSTN Calling Plan Investments for In-Office Desk Workers
• Enterprise Telephony Adoption for Frontline Workers
• PBX/Cloud or Mobile PBX Investments for Frontline and Field Workers
• Cloud or Mobile PBX Services Adoption
• Cloud or Mobile PBX Services Investments Among Current Users
• Forecast Assumptions
• UCC Budget Expectations Align with Investment Plans
• Importance of a Fully Integrated UCaaS Solution
• Revenue and Unit Shipment Forecast
• User and Revenue Forecast Analysis
• Pricing Trends and Forecast-Total UCaaS Market
• Pricing Trends and Forecast Analysis
• Competitive Environment
• Installed Seats/Users Share by Service Provider Brand
• Platform Vendor Share of Installed Seats/Users
• Selected Service Provider Market Share Analysis by Installed Users-Total UCaaS Market
• Service Provider Market Share Analysis by Installed Users-Total UCaaS Market

Growth Opportunity Analysis: ASEAN

• Growth Metrics
• Installed Seats Forecast
• Forecast Analysis-ASEAN

Growth Opportunity Analysis: ANZ

• Growth Metrics
• Installed Seats Forecast
• Forecast Analysis-ANZ

Forecast Analysis: China

• Forecast Analysis-China*

Growth Opportunity Analysis: India

• Growth Metrics
• Installed Seats Forecast
• Forecast Analysis-India

Growth Opportunity Analysis: Japan

• Growth Metrics
• Installed Seats Forecast
• Forecast Analysis-Japan

Growth Opportunity Analysis: South Korea

• Growth Metrics
• Installed Seats Forecast
• Forecast Analysis-South Korea

Growth Opportunity Universe

• Growth Opportunity 1: Integrated Contact Center
• Growth Opportunity 2: Mobile-first UCaaS
• Growth Opportunity 3: Geographic Expansion
• Growth Opportunity 4: Vertical Strategies and Frontliner Focus
• Growth Opportunity 5: Microsoft Teams Calling Enablement Services
• Growth Opportunity 6: AI Foundation

Appendix

• Providers Included in "Other"
• Platforms Included in "Other"

Next Steps

• Your Next Steps
• Why Frost, Why Now?
• List of Exhibits
• Legal Disclaimer