유럽의 승용차 차량내 오디오 시장 성장 기회

Technology Convergence, Consumer Demand for High-quality Immersive Audio, and the Emergence of Features on Demand Drive Transformational Growth

As vehicles become more electric, connected, and autonomous, advanced audio systems play a major role in enhancing the in-car experience, including comfort, safety, and connectivity. With the ability to create immersive and personalized sound environments, these audio systems are setting new standards for in-vehicle entertainment. OEMs in Europe are increasingly introducing advanced audio technologies such as surround sound and 3D/4D audio in upcoming models or electric vehicles (EVs) as key differentiators. The surge in demand for EVs and consumer demand for premium features has also led to the integration of more speakers and collaborations among automakers with premium audio brands. Many premium OEMs in Europe now offer 10 to 20+ premium speakers either as standard equipment or optional to differentiate their product lineup and remain competitive. The analysis covers automotive sound technologies focusing on audio output through speakers and other audio technologies enhancing customers' overall in-vehicle cabin experience. It provides an overview of the audio market for premium and mass-market OEMs in Europe and a segment/category analysis. The research provides the market penetration and forecast of various audio segments across different OEMs and their market evaluation. It also profiles Tier 1 suppliers of in-car audio to various OEMs or OEM groups.

Table of Contents

Transformation in the Automotive Audio Technology

• Why is it Increasingly Difficult to Grow?
• The Strategic Imperative 8™
• The Impact of the Top 3 Strategic Imperatives on the Automotive Audio Industry

Growth Environment

• Key Findings
• Overview of an In-vehicle Audio Technology Roadmap
• Audio Penetration by Technology
• Audio Penetration Snapshot by OEM Brand
• Audio Technology Supplier Portfolio Snapshot

Growth Environment: Impact of the Audio Ecosystem on Automotive Innovation

• Scope of Analysis
• Segmentation
• Definitions and Implementation Analysis

Companies to Action (C2A)-In-car Audio Market

• Competitive Environment
• Key Competitors
• Audio Component Roadmap
• Automotive Speaker Technology Roadmap
• Interior Speaker Placement Variations
• Future of Vehicle Interior Speaker Placements
• Overview of Audio Technology Use Cases in a CASE World Across Connected Cars and XaaS

Growth Generator-In-car Audio Market

• Growth Metrics
• Growth Drivers
• Growth Restraints
• Forecast Considerations
• Revenue and Unit Shipment
• Revenue by Audio Technology
• Unit Shipment
• Pricing Trends and Forecast Analysis: In-car Audio Technology

Growth Generator-Basic Audio Technology

• Growth Metrics
• Revenue and Unit Shipment Forecast
• Forecast Analysis-Basic Audio Technology

Growth Generator-Surround Sound Audio Technology

• Growth Metrics
• Revenue and Unit Shipment Forecast
• Forecast Analysis-Surround Sound Technology

Growth Generator-3D Audio Technology

• Growth Metrics
• Revenue and Unit Shipment Forecast
• Forecast Analysis-3D Audio Technology

In-car Audio-Key OEMs

• Audio Offering-Audi
• Audio Offering-BMW
• Audio Offering-Mercedes-Benz
• Audio Offering-Volvo
• Audio Offering-Skoda
• Audio Offering-Toyota
• Audio Penetration Snapshot by OEM Brand

In-car Audio Offerings-Key Tier I Suppliers

• Audio Offering-Harman
• Audio Offering-Burmester
• Audio Offering-Bose
• Audio Offering-Bowers & Wilkins
• Audio Technology Supplier Portfolio Snapshot

Future Automotive Audio Trends and Use Cases

• Audio Characteristics in Evolving Digital Ecosystems
• Automotive Audio Technology Use Cases
• Mapping Audio Technology Use Cases Across Smart Cars and CaaS
• Mapping Audio Technology Use Cases Across MaaS and CLaaS

Growth Opportunity Universe in Growth Opportunities in the European Passenger Vehicle In-car Audio Market

• Growth Opportunity 1: Technological Evolution
• Growth Opportunity 2: Product Differentiation
• Growth Opportunity 3: Growth of EVs and Advanced Vehicles

Appendix & Next Steps

• Benefits and Impacts of Growth Opportunities
• Next Steps
• List of Exhibits
• Legal Disclaimer