오토바이용 첨단운전자보조시스템(ADAS) 시장 분석 및 예측(-2035년) : 유형, 제품, 기술, 구성 요소, 용도, 최종 사용자, 기능, 설치 유형

Motorcycle ADAS Market is anticipated to expand from $2.3 Billion in 2025 to $4.6 Billion by 2035, growing at a CAGR of approximately 7.1%. According to the Ministry of Road Transport and Highways (MoRTH), India recorded approximately 480,583 road accidents and 77,539 fatalities in 2023, with two-wheelers contributing nearly 45% of total road deathsthe highest among all vehicle categories . In 2025, national highway fatalities declined to 57,482 deaths, down from 64,772 in 2024, reflecting early safety enforcement improvements . Despite this, motorcycle-related risks remain structurally high due to exposure and behavioral factors such as speeding and helmet non-compliance. These government-reported figures reinforce strong underlying demand for ADAS adoption in motorcycles as a preventive safety layer across emerging mobility markets.

This segment forms the core hardware backbone of motorcycle ADAS architecture. Sensors, radar, and cameras enable real-time environment detection, while LiDAR enhances precision in object mapping and distance measurement. Electronic Control Units (ECUs) process incoming data to execute safety responses such as braking alerts or lane assistance, while integrated displays provide rider feedback. Usage is concentrated in premium motorcycles and emerging connected bike platforms. Benefits include improved collision avoidance, enhanced night visibility, and adaptive riding support. Growth is driven by miniaturization of sensors, cost reduction, and increasing OEM integration in two-wheeler electrification and smart mobility ecosystems globally.

The services segment supports deployment, operational reliability, and lifecycle optimization of ADAS-enabled motorcycles. Installation services are primarily delivered through OEM assembly lines and certified aftermarket workshops. Maintenance ensures calibration accuracy of sensors and ECUs, which is critical for system reliability in dynamic road environments. Consulting services assist manufacturers in system design, regulatory compliance, and integration with connected vehicle platforms. Training services focus on technicians and riders to ensure correct usage and system understanding. Growth is supported by increasing system complexity, rising demand for skilled workforce, and expansion of ADAS-equipped fleets across urban mobility and shared transportation models.

Geographical Overview

Europe represents a highly structured ecosystem for motorcycle ADAS adoption, supported by stringent vehicle safety regulations under EU transport safety frameworks and UNECE standards. The region benefits from strong OEM presence, advanced automotive electronics manufacturing, and high consumer awareness of rider safety technologies. Countries such as Germany, Italy, and France lead in premium motorcycle production, where ADAS features are increasingly integrated into high-end models. Infrastructure readiness, including intelligent transport systems and connected road networks, supports real-time safety applications. Regulatory emphasis on Vision Zero road safety targets continues to encourage integration of radar-based and camera-assisted safety systems across motorcycles, particularly in urban commuting and touring segments.

Asia-Pacific demonstrates a large and structurally high-risk demand base driven by extreme motorcycle penetration and urban mobility dependence. India alone reported over 77,000 road fatalities in 2023, with motorcycles accounting for nearly half of total deaths, highlighting the critical safety gap in the region . Rapid urbanization, congestion, and rising accident exposure in countries such as India, Indonesia, Vietnam, and China are accelerating interest in affordable ADAS solutions. Governments are increasingly strengthening road safety enforcement, including helmet mandates and penalty systems, while OEMs are localizing sensor and ECU production. The region is emerging as a key volume market for cost-optimized, scalable ADAS integration in two-wheelers.

Key Trends and Drivers

Integration of Advanced Sensor Technologies:

The Motorcycle Advanced Driver Assistance Systems (ADAS) market is increasingly integrating advanced sensor technologies such as LiDAR, radar, and cameras. These sensors enhance situational awareness and safety by providing real-time data on the surrounding environment, enabling features like collision avoidance, adaptive cruise control, and blind-spot detection. The miniaturization and cost reduction of these sensors are making them more accessible for motorcycle applications, driving adoption and improving rider safety.

Escalating motorcycle-related fatalities and government road safety enforcement push adoption of intelligent rider assistance systems:

MoRTH data indicates that motorcycles account for nearly 45% of Indias road fatalities, making them the most vulnerable road user category. Combined with rising national highway deaths exceeding 57,000 in 2025 and persistent issues such as speeding and helmet non-compliance, governments are intensifying enforcement and safety regulations. This structural risk environment is driving OEMs and technology providers to integrate ADAS solutions as a critical safety intervention to reduce accident severity and improve survival rates.

Research Scope

• Estimates and forecasts the overall market size across type, application, and region.
• Provides detailed information and key takeaways on qualitative and quantitative trends, dynamics, business framework, competitive landscape, and company profiling.
• Identifies factors influencing market growth and challenges, opportunities, drivers, and restraints.
• Identifies factors that could limit company participation in international markets to help calibrate market share expectations and growth rates.
• Evaluates key development strategies like acquisitions, product launches, mergers, collaborations, business expansions, agreements, partnerships, and R&D activities.
• Analyzes smaller market segments strategically, focusing on their potential, growth patterns, and impact on the overall market.
• Outlines the competitive landscape, assessing business and corporate strategies to monitor and dissect competitive advancements.

Our research scope provides comprehensive market data, insights, and analysis across a variety of critical areas. We cover Local Market Analysis, assessing consumer demographics, purchasing behaviors, and market size within specific regions to identify growth opportunities. Our Local Competition Review offers a detailed evaluation of competitors, including their strengths, weaknesses, and market positioning. We also conduct Local Regulatory Reviews to ensure businesses comply with relevant laws and regulations. Industry Analysis provides an in-depth look at market dynamics, key players, and trends. Additionally, we offer Cross-Segmental Analysis to identify synergies between different market segments, as well as Production-Consumption and Demand-Supply Analysis to optimize supply chain efficiency. Our Import-Export Analysis helps businesses navigate global trade environments by evaluating trade flows and policies. These insights empower clients to make informed strategic decisions, mitigate risks, and capitalize on market opportunities.

TABLE OF CONTENTS

1 Executive Summary

• 1.1 Market Size and Forecast
• 1.2 Market Overview
• 1.3 Market Snapshot
• 1.4 Regional Snapshot
• 1.5 Strategic Recommendations
• 1.6 Analyst Notes

2 Market Highlights

• 2.1 Key Market Highlights by Type
• 2.2 Key Market Highlights by Product
• 2.3 Key Market Highlights by Technology
• 2.4 Key Market Highlights by Component
• 2.5 Key Market Highlights by Application
• 2.6 Key Market Highlights by End User
• 2.7 Key Market Highlights by Functionality
• 2.8 Key Market Highlights by Installation Type

3 Market Dynamics

• 3.1 Macroeconomic Analysis
• 3.2 Market Trends
• 3.3 Market Drivers
• 3.4 Market Opportunities
• 3.5 Market Restraints
• 3.6 CAGR Growth Analysis
• 3.7 Impact Analysis
• 3.8 Emerging Markets
• 3.9 Technology Roadmap
• 3.10 Strategic Frameworks
  • 3.10.1 PORTER's 5 Forces Model
  • 3.10.2 ANSOFF Matrix
  • 3.10.3 4P's Model
  • 3.10.4 PESTEL Analysis

4 Segment Analysis

• 4.1 Market Size & Forecast by Type (2020-2035)
  • 4.1.1 Adaptive Cruise Control
  • 4.1.2 Blind Spot Detection
  • 4.1.3 Traction Control System
  • 4.1.4 Anti-lock Braking System
  • 4.1.5 Collision Warning System
  • 4.1.6 Lane Departure Warning System
  • 4.1.7 Tire Pressure Monitoring System
  • 4.1.8 Others
• 4.2 Market Size & Forecast by Product (2020-2035)
  • 4.2.1 Hardware
  • 4.2.2 Software
  • 4.2.3 Others
• 4.3 Market Size & Forecast by Technology (2020-2035)
  • 4.3.1 Radar-based
  • 4.3.2 Camera-based
  • 4.3.3 Ultrasonic Sensors
  • 4.3.4 LiDAR-based
  • 4.3.5 Infrared Sensors
  • 4.3.6 Others
• 4.4 Market Size & Forecast by Component (2020-2035)
  • 4.4.1 Sensors
  • 4.4.2 Electronic Control Units
  • 4.4.3 Actuators
  • 4.4.4 Displays
  • 4.4.5 Others
• 4.5 Market Size & Forecast by Application (2020-2035)
  • 4.5.1 Cruiser Motorcycles
  • 4.5.2 Sport Motorcycles
  • 4.5.3 Touring Motorcycles
  • 4.5.4 Standard Motorcycles
  • 4.5.5 Adventure Motorcycles
  • 4.5.6 Others
• 4.6 Market Size & Forecast by End User (2020-2035)
  • 4.6.1 OEMs
  • 4.6.2 Aftermarket
  • 4.6.3 Others
• 4.7 Market Size & Forecast by Functionality (2020-2035)
  • 4.7.1 Driver Assistance
  • 4.7.2 Safety Enhancement
  • 4.7.3 Performance Optimization
  • 4.7.4 Others
• 4.8 Market Size & Forecast by Installation Type (2020-2035)
  • 4.8.1 Factory-fitted
  • 4.8.2 Retrofit
  • 4.8.3 Others

5 Regional Analysis

• 5.1 Global Market Overview
• 5.2 North America Market Size (2020-2035)
  • 5.2.1 United States
    • 5.2.1.1 Type
    • 5.2.1.2 Product
    • 5.2.1.3 Technology
    • 5.2.1.4 Component
    • 5.2.1.5 Application
    • 5.2.1.6 End User
    • 5.2.1.7 Functionality
    • 5.2.1.8 Installation Type
  • 5.2.2 Canada
    • 5.2.2.1 Type
    • 5.2.2.2 Product
    • 5.2.2.3 Technology
    • 5.2.2.4 Component
    • 5.2.2.5 Application
    • 5.2.2.6 End User
    • 5.2.2.7 Functionality
    • 5.2.2.8 Installation Type
  • 5.2.3 Mexico
    • 5.2.3.1 Type
    • 5.2.3.2 Product
    • 5.2.3.3 Technology
    • 5.2.3.4 Component
    • 5.2.3.5 Application
    • 5.2.3.6 End User
    • 5.2.3.7 Functionality
    • 5.2.3.8 Installation Type
• 5.3 Latin America Market Size (2020-2035)
  • 5.3.1 Brazil
    • 5.3.1.1 Type
    • 5.3.1.2 Product
    • 5.3.1.3 Technology
    • 5.3.1.4 Component
    • 5.3.1.5 Application
    • 5.3.1.6 End User
    • 5.3.1.7 Functionality
    • 5.3.1.8 Installation Type
  • 5.3.2 Argentina
    • 5.3.2.1 Type
    • 5.3.2.2 Product
    • 5.3.2.3 Technology
    • 5.3.2.4 Component
    • 5.3.2.5 Application
    • 5.3.2.6 End User
    • 5.3.2.7 Functionality
    • 5.3.2.8 Installation Type
  • 5.3.3 Rest of Latin America
    • 5.3.3.1 Type
    • 5.3.3.2 Product
    • 5.3.3.3 Technology
    • 5.3.3.4 Component
    • 5.3.3.5 Application
    • 5.3.3.6 End User
    • 5.3.3.7 Functionality
    • 5.3.3.8 Installation Type
• 5.4 Asia-Pacific Market Size (2020-2035)
  • 5.4.1 China
    • 5.4.1.1 Type
    • 5.4.1.2 Product
    • 5.4.1.3 Technology
    • 5.4.1.4 Component
    • 5.4.1.5 Application
    • 5.4.1.6 End User
    • 5.4.1.7 Functionality
    • 5.4.1.8 Installation Type
  • 5.4.2 India
    • 5.4.2.1 Type
    • 5.4.2.2 Product
    • 5.4.2.3 Technology
    • 5.4.2.4 Component
    • 5.4.2.5 Application
    • 5.4.2.6 End User
    • 5.4.2.7 Functionality
    • 5.4.2.8 Installation Type
  • 5.4.3 South Korea
    • 5.4.3.1 Type
    • 5.4.3.2 Product
    • 5.4.3.3 Technology
    • 5.4.3.4 Component
    • 5.4.3.5 Application
    • 5.4.3.6 End User
    • 5.4.3.7 Functionality
    • 5.4.3.8 Installation Type
  • 5.4.4 Japan
    • 5.4.4.1 Type
    • 5.4.4.2 Product
    • 5.4.4.3 Technology
    • 5.4.4.4 Component
    • 5.4.4.5 Application
    • 5.4.4.6 End User
    • 5.4.4.7 Functionality
    • 5.4.4.8 Installation Type
  • 5.4.5 Australia
    • 5.4.5.1 Type
    • 5.4.5.2 Product
    • 5.4.5.3 Technology
    • 5.4.5.4 Component
    • 5.4.5.5 Application
    • 5.4.5.6 End User
    • 5.4.5.7 Functionality
    • 5.4.5.8 Installation Type
  • 5.4.6 Taiwan
    • 5.4.6.1 Type
    • 5.4.6.2 Product
    • 5.4.6.3 Technology
    • 5.4.6.4 Component
    • 5.4.6.5 Application
    • 5.4.6.6 End User
    • 5.4.6.7 Functionality
    • 5.4.6.8 Installation Type
  • 5.4.7 Rest of APAC
    • 5.4.7.1 Type
    • 5.4.7.2 Product
    • 5.4.7.3 Technology
    • 5.4.7.4 Component
    • 5.4.7.5 Application
    • 5.4.7.6 End User
    • 5.4.7.7 Functionality
    • 5.4.7.8 Installation Type
• 5.5 Europe Market Size (2020-2035)
  • 5.5.1 Germany
    • 5.5.1.1 Type
    • 5.5.1.2 Product
    • 5.5.1.3 Technology
    • 5.5.1.4 Component
    • 5.5.1.5 Application
    • 5.5.1.6 End User
    • 5.5.1.7 Functionality
    • 5.5.1.8 Installation Type
  • 5.5.2 France
    • 5.5.2.1 Type
    • 5.5.2.2 Product
    • 5.5.2.3 Technology
    • 5.5.2.4 Component
    • 5.5.2.5 Application
    • 5.5.2.6 End User
    • 5.5.2.7 Functionality
    • 5.5.2.8 Installation Type
  • 5.5.3 United Kingdom
    • 5.5.3.1 Type
    • 5.5.3.2 Product
    • 5.5.3.3 Technology
    • 5.5.3.4 Component
    • 5.5.3.5 Application
    • 5.5.3.6 End User
    • 5.5.3.7 Functionality
    • 5.5.3.8 Installation Type
  • 5.5.4 Spain
    • 5.5.4.1 Type
    • 5.5.4.2 Product
    • 5.5.4.3 Technology
    • 5.5.4.4 Component
    • 5.5.4.5 Application
    • 5.5.4.6 End User
    • 5.5.4.7 Functionality
    • 5.5.4.8 Installation Type
  • 5.5.5 Italy
    • 5.5.5.1 Type
    • 5.5.5.2 Product
    • 5.5.5.3 Technology
    • 5.5.5.4 Component
    • 5.5.5.5 Application
    • 5.5.5.6 End User
    • 5.5.5.7 Functionality
    • 5.5.5.8 Installation Type
  • 5.5.6 Rest of Europe
    • 5.5.6.1 Type
    • 5.5.6.2 Product
    • 5.5.6.3 Technology
    • 5.5.6.4 Component
    • 5.5.6.5 Application
    • 5.5.6.6 End User
    • 5.5.6.7 Functionality
    • 5.5.6.8 Installation Type
• 5.6 Middle East & Africa Market Size (2020-2035)
  • 5.6.1 Saudi Arabia
    • 5.6.1.1 Type
    • 5.6.1.2 Product
    • 5.6.1.3 Technology
    • 5.6.1.4 Component
    • 5.6.1.5 Application
    • 5.6.1.6 End User
    • 5.6.1.7 Functionality
    • 5.6.1.8 Installation Type
  • 5.6.2 United Arab Emirates
    • 5.6.2.1 Type
    • 5.6.2.2 Product
    • 5.6.2.3 Technology
    • 5.6.2.4 Component
    • 5.6.2.5 Application
    • 5.6.2.6 End User
    • 5.6.2.7 Functionality
    • 5.6.2.8 Installation Type
  • 5.6.3 South Africa
    • 5.6.3.1 Type
    • 5.6.3.2 Product
    • 5.6.3.3 Technology
    • 5.6.3.4 Component
    • 5.6.3.5 Application
    • 5.6.3.6 End User
    • 5.6.3.7 Functionality
    • 5.6.3.8 Installation Type
  • 5.6.4 Sub-Saharan Africa
    • 5.6.4.1 Type
    • 5.6.4.2 Product
    • 5.6.4.3 Technology
    • 5.6.4.4 Component
    • 5.6.4.5 Application
    • 5.6.4.6 End User
    • 5.6.4.7 Functionality
    • 5.6.4.8 Installation Type
  • 5.6.5 Rest of MEA
    • 5.6.5.1 Type
    • 5.6.5.2 Product
    • 5.6.5.3 Technology
    • 5.6.5.4 Component
    • 5.6.5.5 Application
    • 5.6.5.6 End User
    • 5.6.5.7 Functionality
    • 5.6.5.8 Installation Type

6 Market Strategy

• 6.1 Demand-Supply Gap Analysis
• 6.2 Trade & Logistics Constraints
• 6.3 Price-Cost-Margin Trends
• 6.4 Market Penetration
• 6.5 Consumer Analysis
• 6.6 Regulatory Snapshot

7 Competitive Intelligence

• 7.1 Market Positioning
• 7.2 Market Share
• 7.3 Competition Benchmarking
• 7.4 Top Company Strategies

8 Company Profiles

• 8.1 Bosch
  • 8.1.1 Overview
  • 8.1.2 Product Summary
  • 8.1.3 Financial Performance
  • 8.1.4 SWOT Analysis
• 8.2 Continental
  • 8.2.1 Overview
  • 8.2.2 Product Summary
  • 8.2.3 Financial Performance
  • 8.2.4 SWOT Analysis
• 8.3 ZF Friedrichshafen
  • 8.3.1 Overview
  • 8.3.2 Product Summary
  • 8.3.3 Financial Performance
  • 8.3.4 SWOT Analysis
• 8.4 Denso
  • 8.4.1 Overview
  • 8.4.2 Product Summary
  • 8.4.3 Financial Performance
  • 8.4.4 SWOT Analysis
• 8.5 Valeo
  • 8.5.1 Overview
  • 8.5.2 Product Summary
  • 8.5.3 Financial Performance
  • 8.5.4 SWOT Analysis
• 8.6 Aptiv
  • 8.6.1 Overview
  • 8.6.2 Product Summary
  • 8.6.3 Financial Performance
  • 8.6.4 SWOT Analysis
• 8.7 Magna International
  • 8.7.1 Overview
  • 8.7.2 Product Summary
  • 8.7.3 Financial Performance
  • 8.7.4 SWOT Analysis
• 8.8 Autoliv
  • 8.8.1 Overview
  • 8.8.2 Product Summary
  • 8.8.3 Financial Performance
  • 8.8.4 SWOT Analysis
• 8.9 NXP Semiconductors
  • 8.9.1 Overview
  • 8.9.2 Product Summary
  • 8.9.3 Financial Performance
  • 8.9.4 SWOT Analysis
• 8.10 Garmin
  • 8.10.1 Overview
  • 8.10.2 Product Summary
  • 8.10.3 Financial Performance
  • 8.10.4 SWOT Analysis
• 8.11 Harman International
  • 8.11.1 Overview
  • 8.11.2 Product Summary
  • 8.11.3 Financial Performance
  • 8.11.4 SWOT Analysis
• 8.12 Panasonic
  • 8.12.1 Overview
  • 8.12.2 Product Summary
  • 8.12.3 Financial Performance
  • 8.12.4 SWOT Analysis
• 8.13 Hyundai Mobis
  • 8.13.1 Overview
  • 8.13.2 Product Summary
  • 8.13.3 Financial Performance
  • 8.13.4 SWOT Analysis
• 8.14 Mitsubishi Electric
  • 8.14.1 Overview
  • 8.14.2 Product Summary
  • 8.14.3 Financial Performance
  • 8.14.4 SWOT Analysis
• 8.15 Texas Instruments
  • 8.15.1 Overview
  • 8.15.2 Product Summary
  • 8.15.3 Financial Performance
  • 8.15.4 SWOT Analysis
• 8.16 Infineon Technologies
  • 8.16.1 Overview
  • 8.16.2 Product Summary
  • 8.16.3 Financial Performance
  • 8.16.4 SWOT Analysis
• 8.17 Hella
  • 8.17.1 Overview
  • 8.17.2 Product Summary
  • 8.17.3 Financial Performance
  • 8.17.4 SWOT Analysis
• 8.18 Visteon
  • 8.18.1 Overview
  • 8.18.2 Product Summary
  • 8.18.3 Financial Performance
  • 8.18.4 SWOT Analysis
• 8.19 Renesas Electronics
  • 8.19.1 Overview
  • 8.19.2 Product Summary
  • 8.19.3 Financial Performance
  • 8.19.4 SWOT Analysis
• 8.20 Ficosa
  • 8.20.1 Overview
  • 8.20.2 Product Summary
  • 8.20.3 Financial Performance
  • 8.20.4 SWOT Analysis

9 About Us

• 9.1 About Us
• 9.2 Research Methodology
• 9.3 Research Workflow
• 9.4 Consulting Services
• 9.5 Our Clients
• 9.6 Client Testimonials
• 9.7 Contact Us