시장보고서
상품코드
1311824

영양바 시장 규모 : 카테고리별, 제품 유형별, 유통 채널별, 세계 예측(2023-2032년)

Nutritional Bars Market Size - By Category (Gluten-free, Conventional), By Product Type (Cereal/Granola Bars, Protein Bars, Energy Bars/ Meal Replacements Bars, Fruits & Nuts Bars), Distribution Channel & Global Forecast, 2023-2032

발행일: | 리서치사: Global Market Insights Inc. | 페이지 정보: 영문 250 Pages | 배송안내 : 2-3일 (영업일 기준)

■ Add-on 가능: 고객의 요청에 따라 일정한 범위 내에서 Customization이 가능합니다. 자세한 사항은 문의해 주시기 바랍니다.

※ 본 상품은 영문 자료로 한글과 영문 목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문 목차를 참고해주시기 바랍니다.

세계의 영양바 시장은 2023-2032년 강력한 성장세를 보일 것으로 예상됩니다.

소비자들의 건강에 대한 인식이 높아지고 이동 중에도 간편하게 먹을 수 있는 건강한 간식 옵션에 대한 수요가 증가함에 따라 향후 10년간 영양바의 판매가 증가할 것으로 예상됩니다. 균형 잡힌 식습관의 중요성과 영양 부족을 해결해야 한다는 인식이 높아짐에 따라 영양 보충제로서 바의 채택이 가속화되고 있습니다. 또한 피트니스 트렌드 증가와 활동적인 라이프스타일의 급속한 확산은 운동선수와 피트니스 애호가를 위한 단백질 및 에너지 공급원으로서 영양바의 매력을 높이고 있습니다.

따라서 이 분야에서 사업을 운영하는 기업은 매력적인 패키지와 함께 혁신적인 맛, 유기농, 글루텐 프리 옵션을 도입하기 위한 노력을 강화하여 확대되는 목표 시장에 대응하고 있습니다. 예를 들어 2023년 7월 시너지 플레이버(Synergy Flavors)는 스포츠 영양 공급을 확대하고, 확대되는 스포츠 영양바 시장에서 혁신을 주도하는 제조업체를 공략하기 위해 다양한 영향 있는 농축 맛의 단백질 바를 출시했습니다. 새로운 제품을 도입하거나 기존 제품을 개선하고자 하는 제조업체를 대상으로 합니다.

전체 영양바 시장은 제품, 유통 채널 및 지역별로 분류됩니다.

제품 측면에서 시리얼/그래놀라 바의 산업 규모는 2023-2032년 인식할 수 있는 CAGR로 확대될 수 있습니다. 편리하고 건강한 간식 옵션에 대한 소비자의 선호도가 높아짐에 따라 시리얼/그래놀라 바 수요는 증가하는 추세입니다. 이 바는 섬유질, 비타민, 미네랄을 포함한 필수 영양소를 공급하면서 바쁜 라이프스타일에 빠르게 휴대할 수 있는 솔루션을 제공합니다. 또한 다양한 맛과 제형으로 출시되어 다양한 취향과 식습관을 충족시킬 수 있다는 점도 그 인기를 더욱 높이고 있습니다.

유통 채널의 경우, 2023-2032년 온라인 소매 부문의 영양바 시장 점유율이 크게 증가할 것으로 예상됩니다. 온라인 유통은 소비자에게 편리함을 제공하고, 집에 있으면서 제품을 구매할 수 있는 기회를 제공합니다. 이러한 플랫폼은 다양한 취향에 맞는 다양한 브랜드와 맛을 제공하는 다양한 제품을 제공합니다. 또한 온라인을 통해 가격 비교, 제품 정보 및 리뷰를 쉽게 확인할 수 있으며, 전반적인 쇼핑 경험을 향상시켜 영양바를 찾는 소비자에게 선호되는 선택이 될 수 있습니다.

유럽의 영양바 산업은 2032년까지 높은 성장률을 기록할 것으로 보입니다. 소비자들은 영양가를 잃지 않으면서도 편리함을 제공하는 건강한 간식 대안을 적극적으로 찾고 있습니다. 또한 유럽 각국에서 외출이 잦은 라이프스타일과 피트니스에 대한 관심이 높아지면서 영양바의 인기는 더욱 높아지고 있습니다.

목차

제1장 조사 방법과 조사 범위

제2장 주요 요약

제3장 영양바 업계 인사이트

  • COVID-19의 세계 경제에 대한 영향
  • 에코시스템 분석
    • 벤더·매트릭스
    • 유통 채널 분석
    • 이익률 분석
  • 규제 상황
      • 미국
      • 유럽
      • 중국
  • 원재료 분석
  • 가격 분석
    • 지역별 가격 분석, 제품별
  • 업계에 대한 영향요인
    • 촉진요인
      • 소비자 사이에서 건강지향의 증가
      • 일상 식생활에서 단백질 기반 스낵의 채택 확대
    • 업계의 잠재적 리스크 & 과제
      • 대체품의 가용성
  • 기술 혁신과 지속가능성
  • 성장 가능성 분석, 2022년
  • Porter의 산업 분석
  • PESTEL 분석
  • 영양바 시장에 대한 COVID-19의 영향
  • 러시아·우크라이나 전쟁이 영양바 시장에 미치는 영향

제4장 경쟁 구도, 2022년

  • 서론
  • 시장 점유율 분석 : 지역별, 2022년,
  • 주요 시장 기업의 경쟁 분석
  • 경쟁 포지셔닝 매트릭스
  • 전략 전망 매트릭스

제5장 영양바 시장 : 제품별

  • 주요 동향 : 제품별
  • 시리얼/그래놀라 바
  • 프로틴바
  • 에너지바/식사 대용 바
  • 과일 & 견과류 바
  • 기타

제6장 영양바 시장 : 카테고리별

  • 주요 동향 : 카테고리별
  • 무글루텐
  • 컨벤셔널(conventional)

제7장 영양바 시장 : 유통 채널별

  • 주요 동향 : 유통 채널별
  • 하이퍼마켓/슈퍼마켓
  • 전문점
  • 온라인 소매
  • 기타

제8장 영양바 시장 : 지역별

  • 주요 동향 : 지역별
  • 북미
    • 미국
    • 캐나다
  • 유럽
    • 프랑스
    • 독일
    • 이탈리아
    • 러시아
    • 영국
    • 스페인
  • 아시아태평양
    • 중국
    • 일본
    • 인도
    • 한국
  • 라틴아메리카
    • 브라질
    • 아르헨티나
    • 멕시코
  • 중동 & 아프리카
    • 남아프리카공화국
    • 사우디아라비아
    • 아랍에미리트

제9장 기업 개요

  • General Mills, Inc.
  • Ajinomoto Co., Inc.
  • Cargill Incorporated
  • Mondelez International
  • Glanbia Plc
  • HEALTHY BARS
  • ADM
  • Global Nutrition International
  • The Simply Good Foods Company
  • The Kellogg Company
KSA 23.07.31

Global Nutritional Bars Market is poised for robust growth over 2023-2032.

Rising health consciousness among consumers and a greater demand for convenient, on-the-go, and healthy snacking options will stimulate nutritional bar sales over the next ten years. The increasing awareness of the importance of balanced diets and the need to address nutritional gaps has spurred the uptake of these bars as a viable dietary supplement. Moreover, the growing fitness trend and rapid adoption of active lifestyles have boosted the appeal of nutritional bars as a source of protein and energy for athletes and fitness enthusiasts.

To that end, companies operating in this space are leveling-up their efforts to introduce innovative flavors, organic and gluten-free options with attractive packaging to address the expanding target market. For instance, in July 2023, to broaden its sports nutrition offering and target manufacturers innovating in the expanding sports nutrition bar market, Synergy Flavours introduced a variety of high-impact, concentrated flavors of protein bars. The line, which includes eight new flavors, is aimed at manufacturers who want to introduce new products or improve existing ones.

The overall nutritional bars market is categorized based on product, distribution channel, and region.

Regarding the product, the cereal/granola bars industry size could expand at a recognizable CAGR between 2023 and 2032. The demand for cereal/granola bars is on the rise due to the increasing preference for convenient and healthy snacking options among consumers. These bars offer a quick and portable solution for busy lifestyles while providing essential nutrients, including fiber, vitamins, and minerals. Additionally, the availability of various flavors and formulations caters to diverse tastes and dietary preferences, further driving their popularity.

With respect to distribution channel, the nutritional bars market share from the online retail segment will grow significantly over 2023-2032. Online distribution offers consumers convenience, enabling them to purchase products from the comfort of their homes. These platforms provide a vast selection of brands and flavors, catering to diverse preferences. Besides, the ease of comparing prices, accessing product information, and reading reviews online enhances the overall shopping experience, making it a favored option for consumers seeking nutritional bars.

Europe nutritional bars industry value will register appreciable growth through 2032, primarily due to the region's increasing health and wellness consciousness. Consumers are actively seeking healthier snacking alternatives that provide convenience without compromising nutritional value. Additionally, the rising trend of on-the-go lifestyles and fitness-oriented habits has further fueled the popularity of nutritional bars across European countries.

Table of Contents

Chapter 1 Methodology & Scope

  • 1.1 Market definitions
  • 1.2 Base estimates & working
  • 1.3 Forecast calculations
    • 1.3.1 COVID-19 impact parameters
      • 1.3.1.1 North America
      • 1.3.1.2 Europe
      • 1.3.1.3 Asia Pacific
      • 1.3.1.4 Latin America (LATAM)
      • 1.3.1.5 Middle East & Africa
  • 1.4 Data sources
    • 1.4.1 Primary
    • 1.4.2 Secondary
      • 1.4.2.1 Paid Sources
      • 1.4.2.2 Public Sources

Chapter 2 Executive Summary

  • 2.1 Nutritional bars market industry 360 degree synopsis, 2018 - 2032
    • 2.1.1 Business trends
    • 2.1.2 Regional trends
    • 2.1.3 Product trends
    • 2.1.4 Category trends
    • 2.1.5 Distribution channel trends

Chapter 3 Nutritional Bars Industry Insights

  • 3.1 COVID-19 impact on world economy
  • 3.2 Industry ecosystem analysis
    • 3.2.1 Vendor matrix
    • 3.2.2 Distribution channel analysis
    • 3.2.3 Profit margin analysis
  • 3.3 Regulatory Landscape
      • 3.3.1.1 U.S.
      • 3.3.1.2 Europe
      • 3.3.1.3 China
  • 3.4 Raw material analysis
  • 3.5 Pricing analysis
    • 3.5.1 Regional pricing analysis, by product
      • 3.5.1.1 North America
      • 3.5.1.2 Europe
      • 3.5.1.3 Asia Pacific
      • 3.5.1.4 Latin America
      • 3.5.1.5 Middle East & Africa
  • 3.6 Industry impact forces
    • 3.6.1 Growth drivers
      • 3.6.1.1 Increasing health consciousness among consumers.
      • 3.6.1.2 Growing adoption of protein-based snacks in daily diet
    • 3.6.2 Industry pitfalls & challenges
      • 3.6.2.1 Availability of substitutes
  • 3.7 Innovation and sustainability
  • 3.8 Growth potential analysis, 2022
  • 3.9 Porter's analysis
  • 3.10 PESTEL analysis
  • 3.11 COVID-19 impact on market Nutritional bars market
  • 3.12 Russia-Ukraine war impact on Nutritional bars market

Chapter 4 Competitive Landscape, 2022

  • 4.1 Introduction
  • 4.2 Market share analysis, by region, 2022
    • 4.2.1 North America
    • 4.2.2 Europe
    • 4.2.3 Asia Pacific
    • 4.2.4 Latin America
    • 4.2.5 Middle East & Africa
  • 4.3 Competitive analysis of major market players
  • 4.4 Competitive positioning matrix
  • 4.5 Strategic outlook matrix

Chapter 5 Nutritional Bars Market By Product

  • 5.1 Key product trends
  • 5.2 Cereal/Granola Bars
    • 5.2.1 Global market estimates and forecasts, 2018 - 2032
    • 5.2.2 Global market estimates and forecasts, by region, 2018 - 2032
  • 5.3 Protein Bars
    • 5.3.1 Global market estimates and forecasts, 2018 - 2032
    • 5.3.2 Global market estimates and forecasts, by region, 2018 - 2032
  • 5.4 Energy Bars/ Meal Replacements Bars
    • 5.4.1 Global market estimates and forecasts, 2018 - 2032
    • 5.4.2 Global market estimates and forecasts, by region, 2018 - 2032
  • 5.5 Fruits & Nuts Bars
    • 5.5.1 Global market estimates and forecasts, 2018 - 2032
    • 5.5.2 Global market estimates and forecasts, by region, 2018 - 2032
  • 5.6 Others
    • 5.6.1 Global market estimates and forecasts, 2018 - 2032
    • 5.6.2 Global market estimates and forecasts, by region, 2018 - 2032

Chapter 6 Nutritional bars Market By Category

  • 6.1 Key category trends
  • 6.2 Gluten-free
    • 6.2.1 Global market estimates and forecasts, 2018 - 2032
    • 6.2.2 Global market estimates and forecasts, by region, 2018 - 2032
  • 6.3 Conventional
    • 6.3.1 Global market estimates and forecasts, 2018 - 2032
    • 6.3.2 Global market estimates and forecasts, by region, 2018 - 2032

Chapter 7 Nutritional bars Market By Distribution Channel

  • 7.1 Key distribution channel trends
  • 7.2 Hypermarkets/Supermarkets
    • 7.2.1 Global market estimates and forecasts, 2018 - 2032
    • 7.2.2 Global market estimates and forecasts, by region, 2018 - 2032
  • 7.3 Specialty Stores
    • 7.3.1 Global market estimates and forecasts, 2018 - 2032
    • 7.3.2 Global market estimates and forecasts, by region, 2018 - 2032
  • 7.4 Online Retail
    • 7.4.1 Global market estimates and forecasts, 2018 - 2032
    • 7.4.2 Global market estimates and forecasts, by region, 2018 - 2032
  • 7.5 Others
    • 7.5.1 Global market estimates and forecasts, 2018 - 2032
    • 7.5.2 Global market estimates and forecasts, by region, 2018 - 2032

Chapter 8 Nutritional bars Market, By Region

  • 8.1 Key region trends
  • 8.2 North America
    • 8.2.1 Market estimate and forecast, 2018-2032
    • 8.2.2 Market estimates and forecast, by product, 2018-2032
    • 8.2.3 Market estimates and forecast, by category, 2018 - 2032
    • 8.2.4 Market estimates and forecast, by distribution channel, 2018 - 2032
    • 8.2.5 U.S.
      • 8.2.5.1 Market estimate and forecast, 2018-2032
      • 8.2.5.2 Market estimates and forecast, by product, 2018-2032
      • 8.2.5.3 Market estimates and forecast, by category, 2018 - 2032
      • 8.2.5.4 Market estimates and forecast, by distribution channel, 2018 - 2032
    • 8.2.6 Canada
      • 8.2.6.1 Market estimate and forecast, 2018-2032
      • 8.2.6.2 Market estimates and forecast, by product, 2018-2032
      • 8.2.6.3 Market estimates and forecast, by category, 2018 - 2032
      • 8.2.6.4 Market estimates and forecast, by distribution channel, 2018 - 2032
  • 8.3 Europe
    • 8.3.1 Market estimate and forecast, 2018-2032
    • 8.3.2 Market estimates and forecast, by product, 2018-2032
    • 8.3.3 Market estimates and forecast, by category, 2018 - 2032
    • 8.3.4 Market estimates and forecast, by distribution channel, 2018 - 2032
    • 8.3.5 France
      • 8.3.5.1 Market estimate and forecast, 2018-2032
      • 8.3.5.2 Market estimates and forecast, by product, 2018-2032
      • 8.3.5.3 Market estimates and forecast, by category, 2018 - 2032
      • 8.3.5.4 Market estimates and forecast, by distribution channel, 2018 - 2032
    • 8.3.6 Germany
      • 8.3.6.1 Market estimate and forecast, 2018-2032
      • 8.3.6.2 Market estimates and forecast, by product, 2018-2032
      • 8.3.6.3 Market estimates and forecast, by category, 2018 - 2032
      • 8.3.6.4 Market estimates and forecast, by distribution channel, 2018 - 2032
    • 8.3.7 Italy
      • 8.3.7.1 Market estimate and forecast, 2018-2032
      • 8.3.7.2 Market estimates and forecast, by product, 2018-2032
      • 8.3.7.3 Market estimates and forecast, by category, 2018 - 2032
      • 8.3.7.4 Market estimates and forecast, by distribution channel, 2018 - 2032
    • 8.3.8 Russia
      • 8.3.8.1 Market estimate and forecast, 2018-2032
      • 8.3.8.2 Market estimates and forecast, by product, 2018-2032
      • 8.3.8.3 Market estimates and forecast, by category, 2018 - 2032
      • 8.3.8.4 Market estimates and forecast, by distribution channel, 2018 - 2032
    • 8.3.9 UK
      • 8.3.9.1 Market estimate and forecast, 2018-2032
      • 8.3.9.2 Market estimates and forecast, by product, 2018-2032
      • 8.3.9.3 Market estimates and forecast, by category, 2018 - 2032
      • 8.3.9.4 Market estimates and forecast, by distribution channel, 2018 - 2032
    • 8.3.10 Spain
      • 8.3.10.1 Market estimate and forecast, 2018-2032
      • 8.3.10.2 Market estimates and forecast, by product, 2018-2032
      • 8.3.10.3 Market estimates and forecast, by category, 2018 - 2032
      • 8.3.10.4 Market estimates and forecast, by distribution channel, 2018 - 2032
  • 8.4 Asia Pacific
    • 8.4.1 Market estimate and forecast, 2018-2032
    • 8.4.2 Market estimates and forecast, by product, 2018-2032
    • 8.4.3 Market estimates and forecast, by category, 2018 - 2032
    • 8.4.4 Market estimates and forecast, by distribution channel, 2018 - 2032
    • 8.4.5 China
      • 8.4.5.1 Market estimate and forecast, 2018-2032
      • 8.4.5.2 Market estimates and forecast, by product, 2018-2032
      • 8.4.5.3 Market estimates and forecast, by category, 2018 - 2032
      • 8.4.5.4 Market estimates and forecast, by distribution channel, 2018 - 2032
    • 8.4.6 Japan
      • 8.4.6.1 Market estimate and forecast, 2018-2032
      • 8.4.6.2 Market estimates and forecast, by product, 2018-2032
      • 8.4.6.3 Market estimates and forecast, by category, 2018 - 2032
      • 8.4.6.4 Market estimates and forecast, by distribution channel, 2018 - 2032
    • 8.4.7 India
      • 8.4.7.1 Market estimate and forecast, 2018-2032
      • 8.4.7.2 Market estimates and forecast, by product, 2018-2032
      • 8.4.7.3 Market estimates and forecast, by category, 2018 - 2032
      • 8.4.7.4 Market estimates and forecast, by distribution channel, 2018 - 2032
    • 8.4.8 South Korea
      • 8.4.8.1 Market estimate and forecast, 2018-2032
      • 8.4.8.2 Market estimates and forecast, by product, 2018-2032
      • 8.4.8.3 Market estimates and forecast, by category, 2018 - 2032
      • 8.4.8.4 Market estimates and forecast, by distribution channel, 2018 - 2032
  • 8.5 Latin America
    • 8.5.1 Market estimate and forecast, 2018-2032
    • 8.5.2 Market estimates and forecast, by product, 2018-2032
    • 8.5.3 Market estimates and forecast, by category, 2018 - 2032
    • 8.5.4 Market estimates and forecast, by distribution channel, 2018 - 2032
    • 8.5.5 Brazil
      • 8.5.5.1 Market estimate and forecast, 2018-2032
      • 8.5.5.2 Market estimates and forecast, by product, 2018-2032
      • 8.5.5.3 Market estimates and forecast, by category, 2018 - 2032
      • 8.5.5.4 Market estimates and forecast, by distribution channel, 2018 - 2032
    • 8.5.6 Argentina
      • 8.5.6.1 Market estimate and forecast, 2018-2032
      • 8.5.6.2 Market estimates and forecast, by product, 2018-2032
      • 8.5.6.3 Market estimates and forecast, by category, 2018 - 2032
      • 8.5.6.4 Market estimates and forecast, by distribution channel, 2018 - 2032
    • 8.5.7 Mexico
      • 8.5.7.1 Market estimate and forecast, 2018-2032
      • 8.5.7.2 Market estimates and forecast, by product, 2018-2032
      • 8.5.7.3 Market estimates and forecast, by category, 2018 - 2032
      • 8.5.7.4 Market estimates and forecast, by distribution channel, 2018 - 2032
  • 8.6 Middle East & Africa
    • 8.6.1 Market estimate and forecast, 2018-2032
    • 8.6.2 Market estimates and forecast, by product, 2018-2032
    • 8.6.3 Market estimates and forecast, by category, 2018 - 2032
    • 8.6.4 Market estimates and forecast, by distribution channel, 2018 - 2032
    • 8.6.5 South Africa
      • 8.6.5.1 Market estimate and forecast, 2018-2032
      • 8.6.5.2 Market estimates and forecast, by product, 2018-2032
      • 8.6.5.3 Market estimates and forecast, by category, 2018 - 2032
      • 8.6.5.4 Market estimates and forecast, by distribution channel, 2018 - 2032
    • 8.6.6 Saudi Arabia
      • 8.6.6.1 Market estimate and forecast, 2018-2032
      • 8.6.6.2 Market estimates and forecast, by product, 2018-2032
      • 8.6.6.3 Market estimates and forecast, by category, 2018 - 2032
      • 8.6.6.4 Market estimates and forecast, by distribution channel, 2018 - 2032
    • 8.6.7 UAE
      • 8.6.7.1 Market estimate and forecast, 2018-2032
      • 8.6.7.2 Market estimates and forecast, by product, 2018-2032
      • 8.6.7.3 Market estimates and forecast, by category, 2018 - 2032
      • 8.6.7.4 Market estimates and forecast, by distribution channel, 2018 - 2032

Chapter 9 Company Profiles

  • 9.1 General Mills, Inc.
    • 9.1.1 Business overview
    • 9.1.2 Financial data
    • 9.1.3 Product Landscape
    • 9.1.4 Strategic Outlook
    • 9.1.5 SWOT analysis
  • 9.2 Ajinomoto Co., Inc.
    • 9.2.1 Business overview
    • 9.2.2 Financial data
    • 9.2.3 Product Landscape
    • 9.2.4 Strategic Outlook
    • 9.2.5 SWOT analysis
  • 9.3 Cargill Incorporated
    • 9.3.1 Business overview
    • 9.3.2 Financial data
    • 9.3.3 Product Landscape
    • 9.3.4 Strategic Outlook
    • 9.3.5 SWOT analysis
  • 9.4 Mondelez International
    • 9.4.1 Business overview
    • 9.4.2 Financial data
    • 9.4.3 Product Landscape
    • 9.4.4 Strategic Outlook
    • 9.4.5 SWOT analysis
  • 9.5 Glanbia Plc
    • 9.5.1 Business overview
    • 9.5.2 Financial data
    • 9.5.3 Product Landscape
    • 9.5.4 Strategic Outlook
    • 9.5.5 SWOT analysis
  • 9.6 HEALTHY BARS
    • 9.6.1 Business overview
    • 9.6.2 Financial data
    • 9.6.3 Product Landscape
    • 9.6.4 Strategic Outlook
    • 9.6.5 SWOT analysis
  • 9.7 ADM
    • 9.7.1 Business overview
    • 9.7.2 Financial data
    • 9.7.3 Product Landscape
    • 9.7.4 Strategic Outlook
    • 9.7.5 SWOT analysis
  • 9.8 Global Nutrition International
    • 9.8.1 Business overview
    • 9.8.2 Financial data
    • 9.8.3 Product Landscape
    • 9.8.4 Strategic Outlook
    • 9.8.5 SWOT analysis
  • 9.9 The Simply Good Foods Company
    • 9.9.1 Business overview
    • 9.9.2 Financial data
    • 9.9.3 Product Landscape
    • 9.9.4 Strategic Outlook
    • 9.9.5 SWOT analysis
  • 9.10 The Kellogg Company
    • 9.10.1 Business overview
    • 9.10.2 Financial data
    • 9.10.3 Product Landscape
    • 9.10.4 Strategic Outlook
    • 9.10.5 SWOT analysis
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