스페셜티 과일 및 베리 시장 기회, 성장 촉진요인, 산업 동향 분석 및 예측(2025-2034년)

The Global Specialty Fruits and Berries Market was valued at USD 128.8 billion in 2024 and is estimated to grow at a CAGR of 5.9% to reach USD 227.5 billion by 2034. Market expansion is being shaped by changing consumer preferences toward nutrient-dense foods, advancements in cultivation methods, and a shift in distribution models. Consumers are increasingly drawn to fruits and berries rich in antioxidants, vitamins, and phytonutrients, driving demand for premium and exotic varieties across fresh, processed, and functional food applications. Demand for superfruits continues to rise in response to wellness-focused diets. Distribution continues to evolve, balancing between traditional retail, direct-to-consumer, foodservice, and wholesale channels. While conventional farming remains dominant, there's a notable transition toward organic production, protected cultivation, and hydroponics to meet rising urban consumption. Europe is strengthening its footprint in organic and greenhouse cultivation, whereas Asia-Pacific is rapidly adopting hydroponic systems. North America remains the largest market, supported by consumer health trends and advanced food processing innovation, while Asia-Pacific is emerging as the fastest-growing region.

The blueberries segment held 37.3% share, driven by high demand and limited supply, especially in North America and Europe. The strawberry market is projected to reach USD 34.2 billion by 2034, growing at a CAGR of 4.8%. Strawberries and raspberries continue to see high demand in both fresh and processed formats, while less common berries such as elderberry and goji are gaining popularity in nutraceutical and supplement segments.

The frozen fruits segment from the specialty fruits and berries market represented the largest share at 32.4% in 2024. Their convenience, year-round availability, and ability to retain nutrition and flavor have made them essential in foodservice operations and value-conscious consumer households.

U.S. Specialty Fruits and Berries Market held 80.1% share and generated USD 36.3 billion in 2024. The country leads in demand for organic and fresh specialty fruits, with a robust retail and foodservice market. U.S. consumers have shown growing interest in exotic imports and functional food innovations, further pushing consumption trends and market diversity.

Key players dominating the Global Specialty Fruits and Berries Market include Driscoll's Inc., Berry World Group, Exotic Tropical Fruits LLC, Costa Group Holdings Limited, and Dole Food Inc. To expand their market presence, companies operating in the specialty fruits and berries sector are adopting several focused strategies. These include investing in protected and organic farming methods to ensure year-round supply and sustainability compliance, diversifying their product portfolios with exotic and nutrient-dense varieties, and forming strategic partnerships with foodservice and retail giants. Leading firms are also enhancing their cold chain logistics and post-harvest technologies to preserve quality during global distribution. Furthermore, investment in branding, storytelling, and traceability-especially for premium and organic lines-continues to play a central role in reinforcing market positioning and consumer trust across geographies.

Table of Contents

Chapter 1 Methodology

• 1.1 Market scope and definition
• 1.2 Research design
  • 1.2.1 Research approach
  • 1.2.2 Data collection methods
• 1.3 Data mining sources
  • 1.3.1 Global
  • 1.3.2 Regional/Country
• 1.4 Base estimates and calculations
  • 1.4.1 Base year calculation
  • 1.4.2 Key trends for market estimation
• 1.5 Primary research and validation
  • 1.5.1 Primary sources
• 1.6 Forecast model
• 1.7 Research assumptions and limitations

Chapter 2 Executive Summary

• 2.1 Industry 360° synopsis, 2021 - 2034
• 2.2 Key market trends
  • 2.2.1 Product type
  • 2.2.2 Form type
  • 2.2.3 Application
  • 2.2.4 Distribution channel
  • 2.2.5 Cultivation channel
  • 2.2.6 Regional
• 2.3 TAM Analysis, 2025-2034
• 2.4 CXO perspectives: Strategic imperatives
  • 2.4.1 Executive decision points
  • 2.4.2 Critical success factors
• 2.5 Future outlook and strategic recommendations

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Supplier landscape
  • 3.1.2 Profit margin analysis
  • 3.1.3 Cost structure
  • 3.1.4 Value addition at each stage
  • 3.1.5 Factor affecting the value chain
  • 3.1.6 Disruptions
• 3.2 Industry impact forces
  • 3.2.1 Growth drivers
    • 3.2.1.1 Rising consumer demand for exotic and nutrient-rich fruits and berries.
    • 3.2.1.2 Growing health awareness and preference for natural, functional foods.
    • 3.2.1.3 Expansion of premium retail and e-commerce distribution channels globally.
    • 3.2.1.4 Increasing popularity of plant-based diets boosting specialty fruit consumption.
  • 3.2.2 Industry pitfalls and challenges
    • 3.2.2.1 High perishability and complex cold chain logistics increase operational costs.
    • 3.2.2.2 Limited awareness and accessibility in emerging markets restrict market growth.
  • 3.2.3 Market opportunities
    • 3.2.3.1 Innovation in value-added products like juices, jams, and supplements.
    • 3.2.3.2 Expansion into untapped markets with rising disposable incomes.
• 3.3 Growth potential analysis
• 3.4 Regulatory landscape
  • 3.4.1 North America
  • 3.4.2 Europe
  • 3.4.3 Asia Pacific
  • 3.4.4 Latin America
  • 3.4.5 Middle East & Africa
• 3.5 Porter's analysis
• 3.6 PESTEL analysis
• 3.7 Technology and Innovation landscape
  • 3.7.1 Current technological trends
  • 3.7.2 Emerging technologies
• 3.8 Price trends
  • 3.8.1 By region
  • 3.8.2 By product type
• 3.9 Cost breakdown analysis
• 3.10 Patent analysis
• 3.11 Sustainability and environmental aspects
  • 3.11.1 Sustainable practices
  • 3.11.2 Waste reduction strategies
  • 3.11.3 Energy efficiency in production
  • 3.11.4 Eco-friendly Initiatives
• 3.12 Carbon footprint considerations

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company market share analysis
  • 4.2.1 North America
  • 4.2.2 Europe
  • 4.2.3 Asia Pacific
  • 4.2.4 LATAM
  • 4.2.5 MEA
• 4.3 Competitive analysis of major market players
• 4.4 Competitive positioning matrix
• 4.5 Strategic outlook matrix
• 4.6 Key developments
  • 4.6.1 Mergers & acquisitions
  • 4.6.2 Partnerships & collaborations
  • 4.6.3 New product launches
  • 4.6.4 Expansion plans and funding

Chapter 5 Market Estimates & Forecast, By Product Type, 2021 - 2034 (USD Billion, Tons)

• 5.1 Key trends
• 5.2 Premium berries
  • 5.2.1 Blueberries
  • 5.2.2 Strawberries
  • 5.2.3 Raspberries
  • 5.2.4 Others (goji, acai, elderberry)
• 5.3 Exotic & tropical fruits
  • 5.3.1 Dragon fruit
  • 5.3.2 Passion fruit
  • 5.3.3 Others (kiwi, pomegranate)

Chapter 6 Market Estimates & Forecast, By Form, 2021 - 2034 (USD Billion, Tons)

• 6.1 Key trends
• 6.2 Frozen fruits
• 6.3 Dried and dehydrated products
• 6.4 Juice and beverage
• 6.5 Powder and extract

Chapter 7 Market Estimates & Forecast, By Application, 2021 - 2034 (USD Billion, Tons)

• 7.1 Key trends
• 7.2 Fresh consumption and retail
• 7.3 Food processing and manufacturing
• 7.4 Nutraceutical and supplement industry
• 7.5 Cosmetic and personal care applications
• 7.6 Foodservice and hospitality
• 7.7 Industrial and B2B applications

Chapter 8 Market Estimates & Forecast, By Distribution Channel, 2021 - 2034 (USD Billion, Tons)

• 8.1 Key trends
• 8.2 Traditional retail channels
• 8.3 Direct-to-consumer channels
• 8.4 Foodservice distribution
• 8.5 Wholesale and B2B channels

Chapter 9 Market Estimates & Forecast, By Cultivation Channel, 2021 - 2034 (USD Billion, Tons)

• 9.1 Key trends
• 9.2 Conventional agriculture
• 9.3 Organic cultivation
• 9.4 Greenhouse and protected cultivation
• 9.5 Hydroponic and soilless systems

Chapter 10 Market Estimates & Forecast, By Region, 2021 - 2034 (USD Billion, Tons)

• 10.1 Key trends
• 10.2 North America
  • 10.2.1 U.S.
  • 10.2.2 Canada
• 10.3 Europe
  • 10.3.1 UK
  • 10.3.2 Germany
  • 10.3.3 France
  • 10.3.4 Italy
  • 10.3.5 Spain
  • 10.3.6 Rest of Europe
• 10.4 Asia Pacific
  • 10.4.1 China
  • 10.4.2 India
  • 10.4.3 Japan
  • 10.4.4 Australia
  • 10.4.5 South Korea
  • 10.4.6 Rest of Asia Pacific
• 10.5 Latin America
  • 10.5.1 Brazil
  • 10.5.2 Mexico
  • 10.5.3 Argentina
  • 10.5.4 Rest of Latin America
• 10.6 MEA
  • 10.6.1 South Africa
  • 10.6.2 Saudi Arabia
  • 10.6.3 UAE
  • 10.6.4 Rest of Middle East & Africa

Chapter 11 Company Profiles

• 11.1 Berry World Group
• 11.2 Costa Group Holdings Limited
• 11.3 Dole Food Inc
• 11.4 Driscoll's Inc.
• 11.5 Exotic Tropical Fruits LLC
• 11.6 Frutos Tropicales Europe
• 11.7 Hortifrut S.A.
• 11.8 Naturipe Farms LLC
• 11.9 Omer Decugis & Cie
• 11.10 Planasa
• 11.11 TFC Holland
• 11.12 Wish Farms