파워 스포츠 시장 기회, 성장 촉진요인, 산업 동향 분석 및 예측(2025-2034년)

The Global Power Sports Market was valued at USD 59.6 billion in 2024 and is estimated to grow at a CAGR of 6.7% to reach USD 109.2 billion by 2034. This market is witnessing sustained momentum as consumer enthusiasm for recreational and performance-oriented vehicles like motorcycles, personal watercraft, ATVs, and snowmobiles continues to grow. Rising disposable income, expanding outdoor recreational trends, and a broader cultural interest in adventure-based activities are encouraging the adoption of these vehicles. Increasing traction of electric and hybrid power sports models is further supporting growth, driven by global efforts to cut emissions and implement sustainable mobility.

On top of that, bundled service offerings and financing options are becoming a major value driver. The shift toward delivering full-service ownership experiences with support features like maintenance, roadside assistance, and flexible payment models is adding to customer engagement and brand loyalty. In several Asian markets such as India, Japan, and China, continued investment in infrastructure and trade liberalization is creating fresh demand and manufacturing potential. Additionally, enhanced cross-border logistics, supply chain localization, and regulatory incentives are opening new growth channels across emerging and established markets alike.

The heavyweight motorcycles segment will grow at a CAGR of 6.9% through 2034. Their appeal stems from their high-performance capabilities, extended ride comfort, and iconic design, making them a preferred option for experienced riders and touring enthusiasts. The popularity of riding communities and brand-centric loyalty continues to strengthen this segment. This category is particularly dominant across North America, Europe, and selected Asia-Pacific countries, further propelled by the adoption of electric variants among premium models.

In 2024, the gasoline-powered vehicles segment held 75% share and is projected to grow at a CAGR of 6.7% during 2034. The segment continues to lead due to its superior power delivery, widespread fueling infrastructure, and performance reliability. Riders opt for gasoline engines across all vehicle categories-including motorcycles, side-by-sides, ATVs, and snowmobiles-especially in regions where access to charging networks remains limited. Their strong acceleration, greater range, and quick refueling advantage make them especially viable for remote, performance-demanding recreational and professional applications.

United States Power Sports Market generated USD 20.8 billion and held 80.5% share in 2024. The country's long-standing culture of outdoor and motorsport activity, coupled with a robust infrastructure for off-road riding and touring, makes it a high-value market. It serves as a central hub for both manufacturing and consumption across a variety of vehicle types. The U.S. also leads in customization, aftermarket enhancements, and usage of power sports vehicles for utility purposes in industries such as defense, forestry, and agriculture.

Key players influencing the Global Power Sports Market include Yamaha, Honda, BMW Motorrad, Suzuki Motor, CFMOTO, Kawasaki, KTM, Harley-Davidson, Polaris, and BRP. Leading companies in the power sports industry are enhancing their competitive edge through innovation in vehicle electrification, expanded global distribution, and diversified product lines. To maintain relevance, brands are accelerating their push into electric models and connected features to align with shifting environmental and consumer preferences. Additionally, many manufacturers are introducing subscription services and bundled packages covering insurance, maintenance, and roadside support to boost customer retention. Expansion into emerging markets through localized production and dealer networks is also a top priority. Strategic investments in R&D, along with branding through motorsports sponsorships and rider communities, are further solidifying their market foothold.

Table of Contents

Chapter 1 Methodology

• 1.1 Market scope and definition
• 1.2 Research design
  • 1.2.1 Research approach
  • 1.2.2 Data collection methods
• 1.3 Data mining sources
  • 1.3.1 Regional/Country
• 1.4 Base estimates and calculations
  • 1.4.1 Base year calculation
  • 1.4.2 Key trends for market estimation
• 1.5 Primary research and validation
  • 1.5.1 Primary sources
• 1.6 Forecast model
• 1.7 Research assumptions and limitations

Chapter 2 Executive Summary

• 2.1 Industry 360⁰ synopsis, 2021 - 2034
• 2.2 Key market trends
  • 2.2.1 Regional
  • 2.2.2 Vehicle
  • 2.2.3 Propulsion
  • 2.2.4 Application
• 2.3 TAM Analysis, 2025-2034
• 2.4 CXO perspectives: Strategic imperatives
  • 2.4.1 Executive decision points
  • 2.4.2 Critical success factors
• 2.5 Future outlook and strategic recommendations

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Supplier landscape
  • 3.1.2 Profit margin analysis
  • 3.1.3 Value addition mapping
    • 3.1.3.1 Manufacturing value addition and brand premium
    • 3.1.3.2 Technology integration and innovation value
    • 3.1.3.3 Service and aftermarket value creation
  • 3.1.4 Value chain impact factors
    • 3.1.4.1 Technology disruption and electrification impact
    • 3.1.4.2 Supply chain resilience and geographic diversification
    • 3.1.4.3 Regulatory compliance and environmental standards
  • 3.1.5 Ecosystem disruptions
    • 3.1.5.1 Platform-based business models and digital transformation
    • 3.1.5.2 Vertical integration trends and supply chain reconfiguration
    • 3.1.5.3 New entrant threats and market evolution
• 3.2 Industry impact forces
  • 3.2.1 Growth drivers
    • 3.2.1.1 Demographic transformation and generational shift
    • 3.2.1.2 Outdoor recreation participation surge
    • 3.2.1.3 Electrification and technology innovation
    • 3.2.1.4 Economic and infrastructure development
  • 3.2.2 Strategic challenges & industry restraints
    • 3.2.2.1 Economic pressures and market volatility
    • 3.2.2.2 Regulatory compliance burden
    • 3.2.2.3 Trade and tariff pressures
    • 3.2.2.4 Market structure and distribution challenges
  • 3.2.3 Market opportunity assessment
    • 3.2.3.1 Electric vehicle market expansion
    • 3.2.3.2 Military and government sector expansion
    • 3.2.3.3 International market penetration
    • 3.2.3.4 Technology integration and connected services
• 3.3 Growth potential analysis
  • 3.3.1 Application growth potential ranking
    • 3.3.1.1 Top-ranked growth applications
  • 3.3.2 Product segment growth comparison
  • 3.3.3 Market maturity assessment and lifecycle positioning
    • 3.3.3.1 Growth stage segments
    • 3.3.3.2 Mature stage segments
  • 3.3.4 Competitive intensity impact on growth potential
• 3.4 Trade Flow Analysis
  • 3.4.1 Top production countries (2023-2024)
    • 3.4.1.1 UTVs & ATVs
    • 3.4.1.2 Snowmobiles
    • 3.4.1.3 Personal Watercraft (PWC)
    • 3.4.1.4 Heavyweight motorcycles (>500cc)
  • 3.4.2 Top consumption countries (2023-2024)
    • 3.4.2.1 UTVs & ATVs
    • 3.4.2.2 Snowmobiles
    • 3.4.2.3 Personal Watercraft (PWC)
    • 3.4.2.4 Heavyweight motorcycles (>500cc)
  • 3.4.3 Trade flow analysis
    • 3.4.3.1 UTV & ATV trade flows
    • 3.4.3.2 Snowmobile trade flows
    • 3.4.3.3 PWC trade flows
    • 3.4.3.4 Heavyweight motorcycle (>500cc) trade flows
  • 3.4.4 Segment-specific tables
• 3.5 Sustainability integration
  • 3.5.1 Lifecycle Assessment (LCA) and comparative impacts
    • 3.5.1.1 ICE vs. electric power sports
    • 3.5.1.2 Manufacturing phase
  • 3.5.2 Competitive benchmarking
  • 3.5.3 ROI and business case
    • 3.5.3.1 Cost savings
    • 3.5.3.2 Regulatory risk reduction
  • 3.5.4 Barriers and opportunities
    • 3.5.4.1 Barriers
    • 3.5.4.2 Opportunities
  • 3.5.5 Policy, investor, and market drivers
    • 3.5.5.1 Policy
    • 3.5.5.2 Investor pressure
    • 3.5.5.3 Market
  • 3.5.6 Best practices and case studies
  • 3.5.7 Lifecycle assessment table (ICE vs. Electric)
  • 3.5.8 Recommendations
• 3.6 Best practices, case studies, and ROI
  • 3.6.1 Best practices & case studies
    • 3.6.1.1 Polaris (UTV/ATV, Snowmobile)
    • 3.6.1.2 Yamaha (All segments)
    • 3.6.1.3 BRP (Can-Am, Sea-Doo, Ski-Doo)
    • 3.6.1.4 Harley-Davidson (Heavyweight MC)
  • 3.6.2 ROI & business case
    • 3.6.2.1 Electrification
    • 3.6.2.2 Waste reduction & circularity
    • 3.6.2.3 Regulatory & compliance
    • 3.6.2.4 Market & investor value
  • 3.6.3 Key barriers & strategic recommendations
• 3.7 Cost breakdown analysis
  • 3.7.1 UTV
  • 3.7.2 ATV (All-Terrain Vehicle)
  • 3.7.3 Snowmobile
  • 3.7.4 Personal Watercraft (PWC)
  • 3.7.5 Heavyweight Motorcycle (>500cc)
• 3.8 Carbon impact assessment (2023-2024)
  • 3.8.1 Regulatory compliance
  • 3.8.2 Segment-specific achievements & gaps
  • 3.8.3 Carbon reduction strategies
  • 3.8.4 Actionable recommendations
• 3.9 Regulatory landscape
  • 3.9.1 North America
    • 3.9.1.1 Environmental protection agency (EPA) emissions standards
    • 3.9.1.2 Consumer product safety commission (CPSC) safety standards
    • 3.9.1.3 National highway traffic safety administration (NHTSA) motorcycle standards
    • 3.9.1.4 U.S. coast guard personal watercraft regulations
  • 3.9.2 Europe
    • 3.9.2.1 Type approval system under regulation (EU) no 168/2013
    • 3.9.2.2 Euro 5 emissions standards
    • 3.9.2.3 Safety requirements and advanced systems
    • 3.9.2.4 Noise regulations
    • 3.9.2.5 Recreational craft directive
  • 3.9.3 Asia Pacific
    • 3.9.3.1 Regional harmonization efforts
    • 3.9.3.2 Market access and compliance requirements
  • 3.9.4 Latin America
    • 3.9.4.1 Regulatory framework evolution
  • 3.9.5 Middle East & Africa
    • 3.9.5.1 Regulatory development trends
  • 3.9.6 Compliance cost analysis and strategic implications
    • 3.9.6.1 Quantitative compliance cost assessment
    • 3.9.6.2 Strategic market access implications
• 3.10 Price trend analysis
  • 3.10.1 Regional price dynamics
  • 3.10.2 Regional arbitrage opportunities
    • 3.10.2.1 Geographic price variations
    • 3.10.2.2 Market development pricing
  • 3.10.3 Price elasticity and sensitivity analysis
    • 3.10.3.1 Demand elasticity across segments
    • 3.10.3.2 Income elasticity and economic factors
    • 3.10.3.3 Competitive price dynamics
  • 3.10.4 Pricing power distribution
    • 3.10.4.1 Manufacturer pricing control
    • 3.10.4.2 Dealer pricing flexibility
    • 3.10.4.3 Supply chain pricing pressures
• 3.11 Porter's analysis
• 3.12 PESTEL analysis
• 3.13 Future market evolution
  • 3.13.1 Scenario planning and trend extrapolation
    • 3.13.1.1 Base case scenario: Steady electrification and market growth (2025-2034)
    • 3.13.1.2 Accelerated transformation scenario: Rapid electrification and digital integration (2025-2030)
    • 3.13.1.3 Conservative evolution scenario: Gradual change and market consolidation (2025-2034)
  • 3.13.2 Technology trajectory implications
    • 3.13.2.1 Electrification technology evolution
    • 3.13.2.2 Autonomous and connected vehicle technologies
    • 3.13.2.3 Advanced materials and manufacturing technologies
  • 3.13.3 Market structure transformation
    • 3.13.3.1 Business model evolution
    • 3.13.3.2 Competitive landscape restructuring
    • 3.13.3.3 Geographic market development
  • 3.13.4 Consumer behavior and demographic evolution
    • 3.13.4.1 Generational transition impact
    • 3.13.4.2 Experience-oriented consumption
  • 3.13.5 Sustainability and environmental integration
    • 3.13.5.1 Carbon neutrality pathways
    • 3.13.5.2 Circular economy integration
  • 3.13.6 Strategic implications and future positioning
    • 3.13.6.1 Technology investment priorities
    • 3.13.6.2 Market positioning strategies
• 3.14 Technology & innovation landscape
  • 3.14.1 Current technology paradigms
  • 3.14.2 Emerging technology disruptions
  • 3.14.3 Innovation cycle analysis
    • 3.14.3.1 R&D investment patterns and intensity
    • 3.14.3.2 Technology adoption barriers and accelerators
    • 3.14.3.3 Innovation ecosystem development
  • 3.14.4 Technology trajectory implications
    • 3.14.4.1 Electrification technology evolution
    • 3.14.4.2 Connectivity and digital service evolution
  • 3.14.5 Strategic innovation implications
    • 3.14.5.1 Technology investment priorities
    • 3.14.5.2 Competitive technology positioning
• 3.15 Patent analysis
  • 3.15.1 Innovation hotspots and IP concentration
  • 3.15.2 Patent cliff analysis and implications
  • 3.15.3 R&D investment patterns and patent correlation
  • 3.15.4 Technology area patent analysis
  • 3.15.5 Strategic patent intelligence implications

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company market share analysis
  • 4.2.1 North America
  • 4.2.2 Europe
  • 4.2.3 Asia Pacific
  • 4.2.4 Latin America
  • 4.2.5 MEA
• 4.3 Competitive analysis of major market players
• 4.4 Competitive positioning matrix
• 4.5 Strategic outlook matrix
• 4.6 Key developments
  • 4.6.1 Mergers & acquisitions
  • 4.6.2 Partnerships & collaborations
  • 4.6.3 New Product Launches
  • 4.6.4 Expansion Plans and funding

Chapter 5 Market Estimates & Forecast, By Vehicle, 2021 - 2034 ($Bn, Units)

• 5.1 Key trends
• 5.2 Side By Side Vehicle
• 5.3 All-Terrain Vehicle
• 5.4 Heavyweight Motorcycle
• 5.5 Personal Watercrafts
• 5.6 Snowmobile

Chapter 6 Market Estimates & Forecast, By Propulsion, 2021 - 2034 ($Bn, Units)

• 6.1 Key trends
• 6.2 Gasoline
• 6.3 Diesel
• 6.4 Electric

Chapter 7 Market Estimates & Forecast, By Application, 2021 - 2034 ($Bn, Units)

• 7.1 Key trends
• 7.2 Recreational
  • 7.2.1 Side By Side Vehicle
  • 7.2.2 All-Terrain Vehicle
  • 7.2.3 Heavyweight Motorcycle
  • 7.2.4 Personal Watercrafts
  • 7.2.5 Snowmobile
• 7.3 Utility
  • 7.3.1 Side By Side Vehicle
  • 7.3.2 All-Terrain Vehicle
  • 7.3.3 Heavyweight Motorcycle
  • 7.3.4 Personal Watercrafts
  • 7.3.5 Snowmobile
• 7.4 Commercial
  • 7.4.1 Side By Side Vehicle
  • 7.4.2 All-Terrain Vehicle
  • 7.4.3 Heavyweight Motorcycle
  • 7.4.4 Personal Watercrafts
  • 7.4.5 Snowmobile
• 7.5 Sports
  • 7.5.1 Side By Side Vehicle
  • 7.5.2 All-Terrain Vehicle
  • 7.5.3 Heavyweight Motorcycle
  • 7.5.4 Personal Watercrafts
• 7.6 Snowmobile
  • 7.6.1 Side By Side Vehicle
  • 7.6.2 All-Terrain Vehicle
  • 7.6.3 Heavyweight Motorcycle
  • 7.6.4 Personal Watercrafts
  • 7.6.5 Snowmobile
• 7.7 Construction
  • 7.7.1 Side By Side Vehicle
  • 7.7.2 All-Terrain Vehicle
  • 7.7.3 Heavyweight Motorcycle
  • 7.7.4 Personal Watercrafts
  • 7.7.5 Snowmobile
• 7.8 Defense
  • 7.8.1 Side By Side Vehicle
  • 7.8.2 All-Terrain Vehicle
  • 7.8.3 Heavyweight Motorcycle
  • 7.8.4 Personal Watercrafts
  • 7.8.5 Snowmobile

Chapter 8 Market Estimates & Forecast, By Region, 2021 - 2034 ($Bn, Units)

• 8.1 Key trends
• 8.2 North America
  • 8.2.1 U.S.
  • 8.2.2 Canada
• 8.3 Europe
  • 8.3.1 UK
  • 8.3.2 Germany
  • 8.3.3 France
  • 8.3.4 Italy
  • 8.3.5 Spain
  • 8.3.6 Russia
  • 8.3.7 Nordics
• 8.4 Asia Pacific
  • 8.4.1 China
  • 8.4.2 India
  • 8.4.3 Japan
  • 8.4.4 Australia
  • 8.4.5 South Korea
  • 8.4.6 Southeast Asia
• 8.5 Latin America
  • 8.5.1 Brazil
  • 8.5.2 Mexico
  • 8.5.3 Argentina
• 8.6 MEA
  • 8.6.1 South Africa
  • 8.6.2 Saudi Arabia
  • 8.6.3 UAE

Chapter 9 Company Profiles

• 9.1 Global Players
  • 9.1.1 Honda Motor Company
  • 9.1.2 Yamaha Motor Company
  • 9.1.3 Polaris Industries
  • 9.1.4 BRP (Bombardier Recreational Products)
  • 9.1.5 Harley-Davidson
  • 9.1.6 Kawasaki Heavy Industries
  • 9.1.7 Suzuki Motor Corporation
  • 9.1.8 BMW Motorrad
  • 9.1.9 KTM AG
• 9.2 Regional Players
  • 9.2.1 Arctic Cat
  • 9.2.2 CFMOTO
  • 9.2.3 Ducati Motor Holding
  • 9.2.4 Hisun Motors
  • 9.2.5 John Deere
  • 9.2.6 Kubota Corporation
  • 9.2.7 KYMCO
  • 9.2.8 Mahindra & Mahindra
  • 9.2.9 Piaggio Group
  • 9.2.10 Toro Company
  • 9.2.11 Triumph Motorcycles