![]() |
½ÃÀ庸°í¼
»óǰÄÚµå
1521649
ÆÄ¿ö ½ºÆ÷Ã÷ : ½ÃÀå Á¡À¯À² ºÐ¼®, »ê¾÷ µ¿Çâ ¹× Åë°è, ¼ºÀå ¿¹Ãø(2024-2029³â)Powersports - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2024 - 2029) |
ÆÄ¿ö ½ºÆ÷Ã÷(Powersports) ½ÃÀå ±Ô¸ð´Â 2024³â¿¡ 403¾ï 3,000¸¸ ´Þ·¯·Î ÃßÁ¤µÇ¸ç, 2029³â¿¡´Â 521¾ï 5,000¸¸ ´Þ·¯¿¡ À̸¦ °ÍÀ¸·Î ¿¹ÃøµÇ¸ç, ¿¹Ãø ±â°£ Áß(2024-2029³â) CAGRÀº 6.29%·Î ÃßÀÌÇÏ¸ç ¼ºÀåÇÒ Àü¸ÁÀÔ´Ï´Ù.
ÆÄ¿ö ½ºÆ÷Ã÷ ½ÃÀåÀº Polaris Inc., Yamaha Motor, Harley-Davidson Inc., BRP Inc., Honda Motor, Kawasaki Heavy Industries, Suzuki Motor Corporation µî ¼Ò¼öÀÇ ¼¼°è ´ë±â¾÷¿¡ ÀÇÇØ Áö¹èµÈ ÅëÇÕ »óȲÀ» º¸¿©ÁÝ´Ï´Ù. ÀÌ È¸»çµéÀº ±¤¹üÀ§ÇÑ Á¦Ç° Æ÷Æ®Æú¸®¿À, ±â¼ú Áøº¸ ¹× Àü·«Àû Á¦ÈÞ¸¦ ÅëÇØ ÀÌ ½ÃÀå¿¡¼ ¾Æ¼ºÀ» ±¸ÃàÇØ ¿Ô½À´Ï´Ù.
ÆÄ¿ö ½ºÆ÷Ã÷ »ê¾÷Àº ¼¼°è °æÁ¦¿¡¼ Áß¿äÇÑ ÁöÀ§¸¦ Â÷ÁöÇϰí ÀÖÀ¸¸ç °í¿ë âÃâ, °ü±¤, ·¹Àú ½ºÆ÷Ã÷ ºÎ¹® Àü¹Ý¿¡ °øÇåÇϰí ÀÖ½À´Ï´Ù. ÃÖ±Ù °¡Ã³ºÐ ¼Òµæ Áõ°¡, µµ½ÃÈ, ¾îµåº¥Ã³ ½ºÆ÷Ã÷ ¹× ·¹Å©¸®¿¡ÀÌ¼Ç È°µ¿¿¡ ´ëÇÑ °ü½É Áõ°¡ µî ¿äÀο¡ µû¶ó ½ÃÀåÀº ²ÙÁØÇÑ ¼ºÀåÀ» ÀÌ·ç°í ÀÖ½À´Ï´Ù. 2023³â ¼¼°è °¡Ã³ºÐ ¼ÒµæÀº 69Á¶ 6,400¾ï ´Þ·¯·Î Àü³â(2022³â)º¸´Ù 0.89% Áõ°¡Çß½À´Ï´Ù. ÀÌ µ¥ÀÌÅÍ´Â ¼Òµæ Áõ°¡¸¦ º¸¿© ÁÖ¸ç ÀÌ·¯ÇÑ ·¹Å©¸®¿¡À̼ǰú Èï¹Ì·Î¿î Â÷·®¿¡ ´ëÇÑ ÁöÃâ¿¡ È®½ÇÈ÷ ¿µÇâÀ» ¹ÌĨ´Ï´Ù.
ÃÖ±Ù ÆÄ¿ö ½ºÆ÷Ã÷ ½ÃÀå ¼ºÀå¿¡´Â ¸î °¡Áö Áß¿äÇÑ ¿ä¼Ò°¡ ±â¿©Çϰí ÀÖ½À´Ï´Ù. ÁÖ¿ä ¿äÀÎ Áß Çϳª´Â ¸ðÇè°ú ¿©Çà¿¡ ´ëÇÑ ¼ö¿ä°¡ Áõ°¡ÇÏ´Â °ÍÀÔ´Ï´Ù. 2022³â ¼¼°è ±¹³»ÃÑ»ý»ê(GDP)¿¡ ´ëÇÑ ¿©Çà ¹× °ü±¤¾÷ÀÇ ÃÑ °øÇå·üÀº 2019³âº¸´Ù 23% °¨¼ÒÇß½À´Ï´Ù. 2022³â GDP¿¡ ´ëÇÑ ¿©Çà ¹× °ü±¤ÀÇ ÃÑ °øÇåµµ¸¦ º¸¸é ¹Ì±¹°ú Áß±¹ÀÌ ¾ÐµµÀûÀ¸·Î ÁÖ¿ä ¿©Çà ½ÃÀåÀ̾ú½À´Ï´Ù. °°Àº ÇØ´Â µ¶ÀÏ, ¿µ±¹, ÀϺ»ÀÌ ·©Å·À¸·Î À̾îÁ³½À´Ï´Ù. °Ô´Ù°¡ ±â¼ú Áøº¸·Î º¸´Ù È¿À²ÀûÀ̰í ȯ°æ Ä£ÈÀûÀÌ°í ±â¼úÀûÀ¸·Î °í±Þ ÀÚµ¿Â÷°¡ °³¹ßµÇ¾î ¼ÒºñÀÚ¿¡°Ô ´õ¿í ¸Å·ÂÀûÀÌ µÇ°í ÀÖ½À´Ï´Ù. °Ô´Ù°¡ ÀÚµ¿Â÷ »ê¾÷¿¡¼ °³ÀÎÈ¿Í Ä¿½ºÅ͸¶ÀÌ¡ µ¿Çâ È®´ë´Â ÆÄ¿ö ½ºÆ÷Ã÷ Â÷·®¿¡ À̸£±â ¶§¹®¿¡ °í°´Àº ÀÚ½ÅÀÇ ¸Ó½ÅÀ» ƯÁ¤ÇÑ ¿ä±¸¿Í ÃëÇâ¿¡ ¸Â°Ô Ä¿½ºÅ͸¶ÀÌ¡ÇÒ ¼ö ÀÖ°Ô µÇ¾ú½À´Ï´Ù.
ÀÌ·¯ÇÑ ¼ºÀå µ¿Çâ¿¡µµ ºÒ±¸ÇÏ°í ÆÄ¿ö ½ºÆ÷Ã÷ ½ÃÀåÀº ¸î °¡Áö µµÀü°ú Àå¾Ö¿¡ Á÷¸é ÇØ ÀÖ½À´Ï´Ù. Áß¿äÇÑ °úÁ¦ Áß Çϳª´Â ȯ°æ À¯Áö¿¡ ´ëÇÑ °ü½ÉÀÌ ³ô¾ÆÁö°í ¹è±â°¡½º ±âÁذú ±ÔÁ¦ ¿ä°ÇÀÌ ¾ö°ÝÇØÁö°í ÀÖ´Ù´Â °ÍÀÔ´Ï´Ù. Á¦Á¶¾÷ü °¢ ȸ»ç´Â ¼º´É°ú ¸Å·ÂÀ» À¯ÁöÇÏ¸é¼ ÀÌ·¯ÇÑ ÁöħÀ» ÁؼöÇϴ ȯ°æ Ä£ÈÀûÀÎ Â÷·®À» °³¹ßÇϱâ À§ÇØ R&D¿¡ ÅõÀÚÇØ¾ßÇÕ´Ï´Ù. ¶Ç ´Ù¸¥ °úÁ¦´Â ¼¼°è °æÁ¦ÀÇ º¯ÈÀ̸ç, ÀÌ´Â °³ÀÎ ¼Òºñ¿Í ÆÄ¿ö ½ºÆ÷Ã÷ ÀÚµ¿Â÷¿¡ ´ëÇÑ ¼ö¿ä¿¡ ¿µÇâÀ» ÁÙ ¼ö ÀÖ½À´Ï´Ù.
±×·¯³ª ÀÌ·¯ÇÑ µµÀüÀº ¼ºÀå°ú Çõ½ÅÀÇ ±âȸ°¡ µÉ °ÍÀÔ´Ï´Ù. ¿¹¸¦ µé¾î, Áö¼Ó°¡´É¼º ÃßÁøÀº Àü±âÀÚµ¿Â÷¿Í ÇÏÀ̺긮µå ÆÄ¿ö ½ºÆ÷Ã÷Ä«ÀÇ ÃâÇöÀ¸·Î À̾îÁ® ½ÃÀå¿¡ »õ·Î¿î ºÎ¹®À» °³Ã´Çϰí ÀÖ½À´Ï´Ù. ¶ÇÇÑ ¾îµåº¥Ã³ °ü±¤ ¹× ¾ß¿Ü ·¹Å©¸®¿¡ÀÌ¼Ç È°µ¿¿¡ ´ëÇÑ ¼¼°è ¼ö¿ä Áõ°¡´Â ÆÄ¿ö ½ºÆ÷Ã÷ Á¦Á¶¾÷ü¿¡°Ô ¾öû³ ÀáÀç °í°´ ±â¹ÝÀ» Á¦°øÇÕ´Ï´Ù. °Ô´Ù°¡ Áö¼Ó°¡´É¼º¿¡ ´ëÇÑ °ü½É Áõ°¡´Â Àü±âÀÚµ¿Â÷¿Í ÇÏÀ̺긮µåÂ÷ ½ÃÀå °³Ã´À» ÃËÁøÇϰí, ½ÃÀåÀ» È®´ëÇϰí, ¼ÒºñÀÚÀÇ È¯°æ ÀǽÄÀÇ °íÁ¶¿¡ ´ëÀÀÇÏ´Â °ÍÀ¸·Î ¿¹»óµË´Ï´Ù.
ÃÖ±Ù ¸î ³âµ¿¾È ¾ß¿Ü Ȱµ¿, ¾îµåº¥Ã³ ½ºÆ÷Ã÷ ¹× ÇÇÆ®´Ï½º °ü·Ã ¼ÒºñÀÚÀÇ ¼±È£µµ º¯È°¡ µÎµå·¯Á³½À´Ï´Ù. ÀÌ º¯ÈÀÇ ¹è°æÀº ´õ °Ç°Çϰí Ȱµ¿ÀûÀÎ ¶óÀÌÇÁ ½ºÅ¸ÀÏÀ» º¸³»°í Èï¹Ì·Ó°í Âü½ÅÇÑ °æÇèÀ» Ãß±¸ÇÏ´Â »ç¶÷µéÀÇ ¿å±¸ Áõ°¡¸¦ Æ÷ÇÔÇÕ´Ï´Ù. ±× °á°ú ÀÌ·¯ÇÑ Ãë¹Ì¿¡ ºÎÀÀÇÏ´Â ½ºÆ÷Ã÷ ¿ëǰ°ú Â÷·® ¼ö¿ä°¡ ±ÞÁõÇϰí ÀÖ½À´Ï´Ù.
»ç¶÷µéÀº ÀÌÁ¦ ¸ðÇè°ú ¾ß¿Ü Ȱµ¿¿¡ ÀÇÇØ ±â¿ï°í ÀÖ½À´Ï´Ù. 2021³â¿¡´Â ¹Ì±¹¿¡¼ 5,140¸¸ ¸íÀÌ µµ·Î ÀÚÀü°Å, »ê¾Ç ÀÚÀü°Å, BMX Çà»ç¿¡ Âü°¡Çß½À´Ï´Ù. ÀÌ ¶§¹®¿¡ ´Ù¾çÇÑ ÁöÇüÀ» ŽÇèÇÏ°í ½º¸± ³ÑÄ¡´Â üÇèÀ» Áñ±æ ¼ö ÀÖ´Â ÆÄ¿ö ½ºÆ÷Ã÷ ÀÚµ¿Â÷ ¼ö¿ä°¡ ±ÞÁõÇϰí ÀÖ½À´Ï´Ù. Âü½ÅÇÔ°ú ½º¸±¿¡ ´ëÇÑ ¿å±¸°¡ ¾îµåº¥Ã³ ½ºÆ÷Ã÷¿Í ¾ß¿Ü Ȱµ¿¿¡ ´ëÇÑ ¼ö¿ä¸¦ ºÎÃß°å½À´Ï´Ù. ATV ¹× ¿ÀÇÁ·Îµå ÀÚÀü°Å¿Í °°Àº ÆÄ¿ö ½ºÆ÷Ã÷ ÀÚµ¿Â÷´Â »ç¿ëÀÚ°¡ »õ·Î¿î ÁöÇüÀ» ŽÇèÇϰí Àڽſ¡°Ô µµÀü ÇÒ ¼ö ÀÖµµ·Ï Èï¹Ì ÁøÁøÇÑ °æÇèÀ» ¼³¸íÇÕ´Ï´Ù.
°Ô´Ù°¡, °³ÀÎÈ¿Í ¸ÂÃãÈ µ¿Çâ È®´ë´Â Á¦Á¶¾÷ü°¡ °³ÀÎÀÇ ¼±È£µµ¿¡ ºÎÀÀÇϱâ À§ÇØ ´Ù¾çÇÑ ¸ðµ¨°ú ¾×¼¼¼¸®¸¦ Á¦°øÇÏ´Â °ÍÀ» µÞ¹ÞħÇϰí ÀÖ½À´Ï´Ù. °íǰÁúÀÇ ½ºÆ÷Ã÷ µµ±¸¿Í Â÷·®À» ½±°Ô ÀÌ¿ëÇÒ ¼ö ÀÖ¾ú°í Á¢±Ù¼ºÀÌ Çâ»óµÇ¾î °³ÀÎÀÌ ÀÌ·¯ÇÑ È°µ¿¿¡ Âü¿©Çϱ⠽¬¿öÁ³½À´Ï´Ù. ÇÏÁö¸¸ ¼Ò¼È ¹Ìµð¾îÀÇ ½ÃÀÛÀ¸·Î »ç¶÷µéÀº ÀÚ½ÅÀÇ °æÇèÀ» °øÀ¯ÇÏ°í ¾÷ÀûÀ» ¼±º¸ÀÏ ¼ö ÀÖ°Ô µÇ¾ú½À´Ï´Ù. ±× ¶§¹®¿¡ ´Ù¸¥ Ȱµ¿µµ ¾×ƼºêÇÑ ¶óÀÌÇÁ ½ºÅ¸ÀÏÀ» äÅÃÇØ, ½ºÆ÷Ã÷³ª ¾Æ¿ôµµ¾î Ȱµ¿¿¡ ÀÓÇÏ°Ô µÇ¾ú½À´Ï´Ù. ¶ÇÇÑ ½ºÆ÷Ã÷ »ê¾÷ÀÇ µ¶°¨Àº ÀÌ·¯ÇÑ È°µ¿À» ÃËÁøÇÏ°í ´õ ¸¹Àº »ç¶÷µéÀÇ Âü¿©¸¦ ÃËÁøÇÏ´Â µ¥ Áß¿äÇÑ ¿ªÇÒÀ» ÇÕ´Ï´Ù.
ÆÄ¿ö ½ºÆ÷Ã÷ »ê¾÷Àº ¼±Áø ±â¼úÀÇ Ã¤Åÿ¡ µû¶ó ²÷ÀÓ¾øÀÌ ÁøÈÇϰí ÀÖ½À´Ï´Ù. Á¦Á¶¾÷ü´Â Á¦Ç° ¼º´É, È¿À²¼º ¹× ¾ÈÀü¼º Çâ»ó¿¡ ÁÖ·ÂÇϰí ÀÖ½À´Ï´Ù. ¿¹¸¦ µé¾î, ¸ðÅÍ »çÀÌŬ°ú ATV¿¡ ÀüÀÚ ¿¬·á ºÐ»ç(EFI) ½Ã½ºÅÛÀÌ ÅëÇÕµÇ¾î ¿¬·á È¿À²ÀÌ Çâ»óµÇ°í ¹èÃâ °¡½º°¡ °¨¼ÒµÇ¾ú½À´Ï´Ù. ¶ÇÇÑ, Àüµ¿ ÆÄ¿ö ½ºÆ÷Ã÷ÀÇ °³¹ß¿¡ ÀÇÇØ ȯ°æ ÀǽÄÀÌ ³ôÀº ¼ÒºñÀÚ¿¡ ´ëÀÀÇÏ´Â »õ·Î¿î ±âȸ°¡ Á¦Á¶¾÷ü¿¡ °¡Á®¿Ô½À´Ï´Ù. ¿¹¸¦ µé¸é
Polaris´Â 2023³â 8¿ù ¼¼°è ÃÖÃÊÀÇ ¿Ã Àüµ¿ ·¹ÀÎÀú XP Ű³×ƽ°ú ·¹ÀÎÀú XD 1500À» ¹ßÇ¥ÇÏ¿© Á¦Ç° ¶óÀξ÷À» ´õ¿í È®ÃæÇß½À´Ï´Ù. 110¸¶·Â°ú 140lb-ftÀÇ ¼ø°£ ÅäÅ© ¿£ÁøÀ» žÀçÇÏ¿© ÃÖ´ë 2,500lbsÀÇ °ßÀΰú ¾÷°è ÃÖ°íÀÇ 1,250lbsÀÇ ¿î¹ÝÀ» °¡´ÉÇÏ°Ô ÇÏ´Â µî, ÃÖ´ëÇÑÀÇ ÆÄ¿ö¿Í ´É·ÂÀ» ¹ßÈÖÇÕ´Ï´Ù.
2023³â 2¿ù, VOLTERRA Motors´Â Àüµ¿ ÆÄ¿ö ½ºÆ÷Ã÷ÀÇ ¶óÀξ÷, DTFe-50°ú DTFe-110ÀÇ ¹ß¸Å¸¦ ¹ßÇ¥Çß½À´Ï´Ù. Bluetooth ¿¬°á°ú ±³È¯ °¡´ÉÇÑ ¸®Æ¬ À̿ ¹èÅ͸®¸¦ žÀçÇÕ´Ï´Ù.
ÀÌ·¯ÇÑ °³¹ß·Î Çõ½ÅÀûÀÎ Â÷·®¿¡ ´ëÇÑ ¼ö¿ä´Â ¾ÕÀ¸·Îµµ °è¼Ó ¼ºÀåÇÒ °ÍÀ¸·Î ¿¹»óµË´Ï´Ù. °Ô´Ù°¡ ÷´Ü±â¼úÀÇ °³¹ßÀÌ ÁøÇàµÇ°í Áö¼Ó°¡´É¼ºÀÌ Áß½ÃµÇ°Ô µÇ¸é, ÀÌ ½ÃÀåÀÇ ¹Ì·¡ÀûÀÎ È®´ë¿¡ ´õ¿í ¹ÚÂ÷°¡ °É¸± °ÍÀ¸·Î ¿¹»óµË´Ï´Ù.
¾Æ½Ã¾Æ ÅÂÆò¾çÀÇ ÆÄ¿ö ½ºÆ÷Ã÷ ½ÃÀåÀº Áß±¹, Àεµ, ÀϺ» µî ¿©·¯ ³ª¶óÀÇ ¿©·¯ ¿äÀο¡ ÀÇÇØ ¼ºÀåÇϰí ÀÖ½À´Ï´Ù. ÀÌ ¼ºÀå ¿äÀÎÀ¸·Î´Â °¡Ã³ºÐ ¼Òµæ Áõ°¡, Áß°£Ãþ Áõ°¡, ·¹Àú Ȱµ¿ Áõ°¡ µîÀÌ ÀÖ½À´Ï´Ù. 2023³â ¾Æ½Ã¾Æ ÅÂÆò¾çÀÇ °¡Ã³ºÐ ¼ÒµæÀº 20Á¶ 7,700¾ï ´Þ·¯¿¡ ´ÞÇϰí, 2019³âºÎÅÍ 7.62% Áõ°¡Çß½À´Ï´Ù. ¶ÇÇÑ Æ¯È÷ ÀþÀº ¼¼´ëµé »çÀÌ¿¡¼ ·¹Å©¸®¿¡ÀÌ¼Ç È°µ¿¿¡ ´ëÇÑ ¼ö¿ä°¡ Áõ°¡Çϰí ÀÖÀ¸¸ç, ¸ðÅÍ»çÀÌŬ, ½ºÄíÅÍ, ATV, ÆÛ½º³Î ¿öÅÍ Å©·¡ÇÁÆ® µî ÆÄ¿ö ½ºÆ÷Ã÷ ÀÚµ¿Â÷ÀÇ ÀαⰡ ±Þ»ó½ÂÇϰí ÀÖ½À´Ï´Ù. ÀÌ ³ª¶óÀÇ Á¤ºÎ´Â ȯ°æ Ä£ÈÀûÀÎ Áö¼Ó °¡´ÉÇÑ ±³Åë ¼ö´ÜÀ» ÃßÁøÇϰí ÀÖÀ¸¸ç, ±× °á°ú Àü±âÀÚµ¿Â÷¿Í ÇÏÀ̺긮µå ÆÄ¿ö ½ºÆ÷Ã÷ ÀÚµ¿Â÷¿¡ ´ëÇÑ °ü½ÉÀÌ ³ô¾ÆÁö°í ÀÖ½À´Ï´Ù.
ÀÌ·¯ÇÑ Ç÷¯½º ¿äÀο¡µµ ºÒ±¸Çϰí, ¾Æ½Ã¾Æ ÅÂÆò¾çÀÇ ÆÄ¿ö ½ºÆ÷Ã÷ ½ÃÀåÀº °ø°ø ¿î¼Û ¹× Ä«¼Î¾î¸µ ¼ºñ½º¿Í °°Àº ´Ù¸¥ ±³Åë ¼ö´Ü°úÀÇ °æÀï°ú °°Àº °úÁ¦¿¡ Á÷¸éÇϰí ÀÖ½À´Ï´Ù. ¶ÇÇÑ °æ±âº¯µ¿Àº ÆÄ¿ö ½ºÆ÷Ã÷Â÷¿Í °°Àº Àç·® ¾ÆÀÌÅÛ¿¡ ´ëÇÑ ¼ÒºñÀÚ ÁöÃâ¿¡µµ ¿µÇâÀ» ¹ÌÄ¥ ¼ö ÀÖ½À´Ï´Ù. ±×·¯³ª ¸ðÇè ¿©Çà ¼ö¿ä Áõ°¡¿Í ÀͽºÆ®¸² ½ºÆ÷Ã÷ÀÇ Àαâ Áõ°¡ µî ½ÃÀå¿¡´Â ¼ºÀå ±âȸµµ ÀÖ½À´Ï´Ù. °Ô´Ù°¡ ÆÄ¿ö ½ºÆ÷Ã÷»ê¾÷ÀÌ ¾ÆÁ÷ ¹ßÀüµµ»ó¿¡ ÀÖ´Â ½ÅÈï°æÁ¦±¹¿¡¼´Â ½ÃÀå È®´ë °¡´É¼ºÀÌ ÀÖ½À´Ï´Ù.
¾Æ½Ã¾Æ ÅÂÆò¾çÀÇ ÆÄ¿ö ½ºÆ÷Ã÷ ½ÃÀå Çü¼º¿¡ Á¤ºÎ Á¤Ã¥°ú ±ÔÄ¢ÀÌ Áß¿äÇÑ ¿ªÇÒÀ» ÇÕ´Ï´Ù. ÀÌ Áö¿ªÀÇ °¢±¹ Á¤ºÎ´Â º¸´Ù ±ú²ýÇϰí ȯ°æ Ä£ÈÀûÀÎ ÆÄ¿ö ½ºÆ÷Ã÷Ä«¸¦ ÃËÁøÇϱâ À§ÇÑ Á¤Ã¥°ú ±ÔÄ¢À» µµÀÔÇϰí ÀÖ½À´Ï´Ù. ¿¹¸¦ µé¾î, Áß±¹Àº ¾ö°ÝÇÑ ¹è±â °¡½º ±ÔÁ¦¸¦ ½Ç½ÃÇÏ¿© Àüµ¿ ¸ðÅÍ »çÀÌŬ°ú Àüµ¿ ½ºÄíÅÍ »ý»ê ¹× ÆÇ¸Å Áõ°¡·Î À̾îÁö°í ÀÖ½À´Ï´Ù. ÀϺ»Àº Àμ¾Æ¼ºê¿Í º¸Á¶±ÝÀ» ÅëÇØ Àü±âÂ÷ µµÀÔÀ» Àå·ÁÇϰí ÀÖ½À´Ï´Ù. ÀÌ Áö¿ª Á¦Á¶¾÷ü´Â ½ÅÁ¦Ç° Ãâ½Ã, ÆÄÆ®³Ê½Ê ±¸Ãà ¹× ±â¼ú Áøº¸¿¡ ´ëÇÑ ÅõÀÚ¸¦ ÅëÇØ ÀÌ·¯ÇÑ ¿òÁ÷ÀÓ¿¡ ´ëÀÀÇϰí ÀÖ½À´Ï´Ù. ¿¹¸¦ µé¸é
2024³â 1¿ù, AltminÀº Àεµ¿¡¼ ¸®Æ¬ À̿ ¹èÅ͸®ÀÇ ±â¼ú Çõ½ÅÀ» À§ÇØ 1¾ï ´Þ·¯ÀÇ ÅõÀÚ¸¦ È®º¸Çϰí, ÀÌ ½ÃÀå¿¡¼ ÀÌ È¸»çÀÇ Àü·«Àû ÁöÀ§¸¦ º¸ÀÌ´Â °Í°ú µ¿½Ã¿¡, Àü±âÀÚµ¿Â÷ÀÇ ¹ë·ù üÀο¡ ÀÖ¾î¼ Áß¿äÇÑ Áøº¸¸¦ Ç¥½ÃÇÕ´Ï´Ù.
2023³â 9¿ù, Yamaha´Â CFMOTO¿Í ÆÄ¿ö ½ºÆ÷Ã÷Â÷¸¦ Æ÷ÇÔÇÑ Áß±¹ÀÇ ÀÌ·ûÂ÷ Á¦Á¶¿¡ °üÇÑ Á¦ÈÞ¸¦ ü°áÇß½À´Ï´Ù.
ÀÌ·¯ÇÑ ¿òÁ÷ÀÓÀ» °í·ÁÇÏ¸é ¾Æ½Ã¾Æ ÅÂÆò¾ç ÆÄ¿ö ½ºÆ÷Ã÷ ½ÃÀåÀÇ ¹Ì·¡´Â ·¹Å©¸®¿¡ÀÌ¼Ç È°µ¿ ¼ö¿ä Áõ°¡, Áß°£ÃþÀÇ »ó½Â, ȯ°æ Ä£ÈÀûÀÎ ¿î¼Û ¼ö´Ü¿¡ ´ëÇÑ °ü½ÉÀÌ ³ô¾ÆÁü¿¡ µû¶ó À¯¸ÁÇÏ´Ù°í »ý°¢µË´Ï´Ù. ÀÌ ½ÃÀåÀº ±â¼ú Áøº¸, Á¦Ç°ÀÇ Çõ½Å, »õ·Î¿î ºñÁî´Ï½º ¸ðµ¨ÀÇ Ã¤Åÿ¡ µû¶ó ÇâÈÄ ¼ö³â°£ Å« ¼ºÀåÀÌ ¿¹»óµË´Ï´Ù. ¶ÇÇÑ Àü±âÂ÷¿Í ÇÏÀ̺긮µåÂ÷ÀÇ Ã¤ÅÃÀÌ Áõ°¡Çϰí ÀÖ´Â °Íµµ ½ÃÀå ¼ºÀå¿¡ ±â¿©ÇÒ °ÍÀ¸·Î ¿¹»óµË´Ï´Ù.
ÆÄ¿ö ½ºÆ÷Ã÷ ½ÃÀåÀº Polaris Inc., Yamaha Motor, Harley-Davidson Inc., BRP Inc., Honda Motor, Kawasaki Heavy Industries, Suzuki Motor Corporation µî ¼Ò¼öÀÇ ¼±µµÀûÀÎ ¼¼°è ÁøÃâ ±â¾÷¿¡ ÀÇÇØ Áö¹èµÇ°í ÅëÇÕµÈ »óȲÀ» º¸¿©ÁÝ´Ï´Ù. ÀÌ È¸»çµéÀº ±¤¹üÀ§ÇÑ Á¦Ç° Æ÷Æ®Æú¸®¿À, ±â¼ú Áøº¸ ¹× Àü·«Àû Á¦ÈÞ¸¦ ÅëÇØ ÀÌ ½ÃÀå¿¡¼ ¾Æ¼ºÀ» È®¸³Çϰí ÀÖ½À´Ï´Ù.
2023³â 11¿ù, ÆÄ¿ö ½ºÆ÷Ã÷ÀÇ ´ë±â¾÷ÀΠŸÀ̰¡´Â Çõ½ÅÀûÀÎ Ä¿³ØÆ¼µå Ŭ¶ó¿ìµå ¸ð¹ÙÀÏ ¾ÛÀ» ¹ßÇ¥ÇÏ¿© ÆÄ¿ö ½ºÆ÷Ã÷ÀÇ ¼ÒÀ¯ üÇèÀ» º¯È½ÃÄ×½À´Ï´Ù. ÀÌ ÃÖ÷´Ü ¾ÛÀº ½Ç½Ã°£ Â÷·® µ¥ÀÌÅÍ, ¸ÂÃãÇü ¶óÀ̵å Ãßõ, ¿øÈ°ÇÑ ¿¬°á¼ºÀ» Á¦°øÇÏ¿© »ç¿ëÀÚÀÇ Âü¿©¿Í ÆíÀǼºÀ» ³ôÀÌ´Â °ÍÀ» ¸ñÇ¥·Î ÇÕ´Ï´Ù. ÀÌ ¾ÖÇø®ÄÉÀ̼ÇÀÇ Ãâ½Ã´Â ÆÄ¿ö ½ºÆ÷Ã÷ ¾÷°è¿¡¼ Áß¿äÇÑ ´Ü°èÀÌ¸ç »ç¿ëÀÚ°¡ ¿¬°áÇÑ ´ëÈ Çü °æÇèÀ» ¼³¸íÇÕ´Ï´Ù.
2023³â 3¿ù, Polaris´Â Áß°í ÆÄ¿ö ½ºÆ÷Ã÷ ÀÚµ¿Â÷ÀÇ ÆÇ¸Å ¹× ÆÇ¸Å¿¡ Æ¯ÈµÈ ½ÃÀåÀÎ Polaris Xchange¸¦ Ãâ½ÃÇß½À´Ï´Ù. ÀÌ Çõ½ÅÀûÀÎ Ç÷§ÆûÀº ±¸¸ÅÀÚ¿Í ÆÇ¸ÅÀÚ¿¡°Ô ¿Ïº®ÇÏ°í ¾ÈÀüÇÑ °æÇèÀ» Á¦°øÇÏ´Â °ÍÀ» ¸ñÇ¥·Î Çϰí ÀÖÀ¸¸ç, Æú¶ó¸®½ºÀÇ ÀÎÁõµÈ Áß°íÂ÷¸¦ ±¤¹üÀ§ÇÏ°Ô Á¦°øÇÕ´Ï´Ù.
2023³â 2¿ù, Ski-Doo¿Í Lynx´Â 2024³â¿¡ ÃÖ½ÅÀÇ Àüµ¿ ¸ðµ¨, Grand Touring Electric°ú Adventure ElectricÀ» ¹ßÇ¥ÇÒ ¿¹Á¤ÀÔ´Ï´Ù.
2023³â 3¿ù, BRP´Â Tread Lightly¿Í RideSafe¿Í ÆÄÆ®³Ê½ÊÀ» ¸Î°í Ã¥ÀÓÀÖ´Â ¶óÀ̵ùÀ» ÃßÁøÇÏ¸ç ÆÄ¿ö ½ºÆ÷Ã÷ÀÇ ¾ÈÀü¼ºÀ» ³ôÀÔ´Ï´Ù. ÀÌ Á¦ÈÞ´Â ¶óÀÌ´õ°¡ ÆÄ¿ö ½ºÆ÷Ã÷Ä«¸¦ Áñ±æ ¶§ ȯ°æ º¸È£¿Í ¾ÈÀü ¿îÀüÀÇ Á߿伺À» °è¸ùÇÏ´Â °ÍÀ» ¸ñÀûÀ¸·Î ÇÕ´Ï´Ù.
The Powersports Market size is estimated at USD 40.33 billion in 2024, and is expected to reach USD 52.15 billion by 2029, growing at a CAGR of 6.29% during the forecast period (2024-2029).
The powersports market exhibits a consolidated landscape, dominated by a few major global players such as Polaris Inc., Yamaha Motor Co. Ltd, Harley-Davidson Inc., BRP Inc., Honda Motor Co. Ltd, Kawasaki Heavy Industries, Suzuki Motor Corporation, and others. These companies have established a stronghold in the market through extensive product portfolios, technological advancements, and strategic collaborations.
The powersports industry holds significant importance in the global economy, contributing to job creation, tourism, and the overall leisure and sports sector. In recent years, the market has experienced steady growth, driven by factors such as increasing disposable incomes, urbanization, and a growing interest in adventure sports and recreational activities. In 2023, global disposable income was USD 69.64 trillion, which is 0.89 % greater than the previous year (2022). This data shows the incremental increase in income, which surely impacts spending on such recreational and interesting vehicles.
Several key factors have contributed to the growth of the Powersports market in recent times. One of the primary drivers is the rising demand for adventure and travel, as people seek to escape their daily routines and engage in thrilling experiences. In 2022, the total contribution of travel and tourism to the global gross domestic product (GDP) was 23 percent lower than in 2019. In 2022, the United States and China were by far the leading travel markets based on the total contribution of travel and tourism to GDP. That year, Germany, the United Kingdom, and Japan followed in the ranking. Additionally, advancements in technology have led to the development of more efficient, eco-friendly, and technologically advanced vehicles, making them more appealing to consumers. Furthermore, the growing trend of personalization and customization in the automotive industry has extended to Powersports vehicles, allowing customers to tailor their machines to their specific needs and preferences.
Despite the growth trends, the powersports market faces several challenges and obstacles. One of the significant challenges is the increasing focus on environmental sustainability, leading to stricter emissions standards and regulatory requirements. Manufacturers must invest in research and development to create eco-friendly vehicles that adhere to these guidelines while maintaining performance and appeal. Another challenge is the fluctuating global economy, which can impact consumer spending and demand for powersports vehicles.
However, these challenges also present opportunities for growth and innovation. For instance, the push for sustainability has led to the emergence of electric and hybrid powersports vehicles, opening new segments in the market. Additionally, the increasing global demand for adventure tourism and outdoor recreational activities provides a vast potential customer base for powersports manufacturers. Furthermore, the increasing focus on sustainability is likely to drive the development of electric and hybrid vehicles, expanding the market and catering to the growing environmental consciousness of consumers.
In recent years, there has been a notable shift in consumer preferences toward outdoor activities, adventure sports, and fitness-related pursuits. This change is driven by an increasing desire among people to lead healthier, more active lifestyles and seek experiences that offer excitement and novelty. As a result, the demand for sports equipment and vehicles that cater to these interests has surged.
People are now more inclined toward adventure and outdoor activities. In 2021, 51.4 million people participated in Road biking, mountain biking, and BMX events in the United States. This has led to a surge in demand for Powersports vehicles that allow them to explore various terrains and enjoy thrilling experiences. The desire for novelty and thrill has fuelled the demand for adventure sports and outdoor activities. Powersport vehicles, such as ATVs and off-road motorcycles, provide exciting experiences that enable users to explore new terrains and challenge themselves.
Furthermore, the growing trend of personalization and customization has encouraged manufacturers to offer a wide range of models and accessories to cater to individual preferences. The increasing availability of high-quality sports equipment and vehicles, coupled with improved accessibility, has made it easier for individuals to participate in these activities. However, the rise of social media has made it easier for people to share their experiences and showcase their achievements. This has inspired others to adopt an active lifestyle and engage in sports and outdoor activities. Additionally, influencers in the sports industry have played a significant role in promoting these activities and encouraging more people to participate.
The Powersports industry is continuously evolving with the introduction of advanced technology. Manufacturers are focusing on improving the performance, efficiency, and safety of their products. For instance, the integration of electronic fuel injection (EFI) systems in motorcycles and ATVs has led to better fuel efficiency and reduced emissions. Additionally, the development of electric-powered powersports has opened new opportunities for manufacturers to cater to environmentally conscious consumers. For instance,
* In August 2023, Polaris unveiled its first-of-its-kind all-electric Ranger XP Kinetic and the Ranger XD 1500, further expanding its product lineup. It has an engine of 110 horsepower and 140 lb-ft of instant torque delivering maximum power and capability, including the ability to effortlessly tow up to 2,500lbs and haul an industry-best 1,250 lbs.
* In February 2023, VOLTERRA Motors announced the launch of an electric powersports line-up, the DTFe-50 and DTFe-110. This bike comes with Bluetooth connectivity and swappable lithium-ion batteries.
With such development, the demand for innovative vehicles will continue to grow. Additionally, the ongoing development of advanced technologies and a focus on sustainability will further fuel the future expansion of this market.
The Asia-Pacific powersport market is experiencing growth due to several factors in countries such as China, India, Japan, and others. Factors contributing to this growth include rising disposable income, a growing middle class, and an increase in leisure activities. In 2023, the Asia-Pacific disposable income reached USD 20.77 trillion, a 7.62% increase from 2019. There has also been a rise in demand for recreational activities, particularly among the younger generation, leading to a surge in popularity for Powersport vehicles like motorcycles, scooters, ATVs, and personal watercraft. Governments in these countries are promoting eco-friendly and sustainable transportation, resulting in increased interest in electric and hybrid powersport vehicles.
Despite these positive factors, the Asia-Pacific powersport market faces challenges such as competition from other modes of transportation like public transit and car-sharing services. Economic fluctuations can also impact consumer spending on discretionary items like powersport vehicles. However, the market presents opportunities for growth, including the increasing demand for adventure tourism and the growing popularity of extreme sports. Additionally, the market has potential for expansion in emerging economies where the Powersport industry is still developing.
Government policies and rules play a vital role in shaping the Asia-Pacific Powersport market. Governments in the region have introduced policies and rules to promote cleaner and greener Powersport vehicles. For instance, China has implemented strict emission norms, leading to an increase in electric motorcycle and scooter production and sales. Japan has encouraged electric vehicle adoption through incentives and subsidies. Manufacturers in the region respond to these developments by launching new products, forming partnerships, and investing in technological advancements. For example -
* In January 2024, Altmin secured a USD100 million investment for lithium-ion battery innovation in India, demonstrating the company's strategic position in the market and representing a significant advancement in the electric vehicle value chain.
* In September 2023, Yamaha entered a partnership with CFMOTO for Chinese motorcycle manufacturing, including Powersport vehicles.
Considering these developments, the future of the Asia-Pacific Powersport market looks promising due to the increasing demand for recreational activities, the rise of the middle class, and the growing interest in eco-friendly transportation. The market is expected to witness significant growth in the coming years, driven by technological advancements, product innovations, and the introduction of new business models. The increasing adoption of electric and hybrid Powersport vehicles is also expected to contribute to the market's growth.
The Powersports market exhibits a consolidated landscape, dominated by a few major global players such as Polaris Inc., Yamaha Motor Co. Ltd, Harley-Davidson Inc., BRP Inc., Honda Motor Co. Ltd, Kawasaki Heavy Industries, Suzuki Motor Corporation, and others. These companies have established a stronghold in the market through extensive product portfolios, technological advancements, and strategic collaborations.
* In November 2023, Taiga, a leading Powersports company, unveiled its innovative connected cloud mobile app, transforming the Powersports ownership experience. This cutting-edge app aims to enhance user engagement and convenience by providing real-time vehicle data, personalized ride recommendations, and seamless connectivity. The app's launch marks a significant step forward in the Powersports industry, offering users a more connected and interactive experience.
* In March 2023, Polaris launched Polaris Xchange, a dedicated marketplace for buying and selling pre-owned Powersports vehicles. This innovative platform aims to provide buyers and sellers with a seamless and secure experience, offering a wide range of certified pre-owned Polaris vehicles.
* In February 2023, Ski-Doo and Lynx are planning to unveil their latest electric in 2024, the Grand Touring Electric and Adventure Electric models.
* In March 2023, BRP formed partnerships with Tread Lightly and RideSafe to promote responsible riding and enhance Powersports safety. This collaboration aims to educate riders on the importance of environmental stewardship and safe practices while enjoying their Powersports vehicles.