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Global In-App Advertising Market to Reach $796.8 Billion by 2030

The global market for In-App Advertising estimated at US$232.5 Billion in the year 2023, is expected to reach US$796.8 Billion by 2030, growing at a CAGR of 19.2% over the analysis period 2023-2030. Banner Ads, one of the segments analyzed in the report, is expected to record a 19.3% CAGR and reach US$320.2 Billion by the end of the analysis period. Growth in the Rich Media Ads segment is estimated at 18.6% CAGR for the next 7-year period.

The U.S. Market is Estimated at $71.9 Billion, While China is Forecast to Grow at 18.4% CAGR

The In-App Advertising market in the U.S. is estimated at US$71.9 Billion in the year 2023. China, the world's second largest economy, is forecast to reach a projected market size of US$134.6 Billion by the year 2030 trailing a CAGR of 18.4% over the analysis period 2023 to 2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 17% and 16.5% respectively over the 2023-2030 period. Within Europe, Germany is forecast to grow at approximately 14.1% CAGR.

Introducing Our Exciting New Report Features for 2024

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Free access to our digital archives & "MarketGlass" research platform. Our proprietary MarketGlass platform is fully enabled to unlock creativity and market knowledge of domain experts worldwide in a cohesive and collaborative manner. Our state-of-art tools bring world class market perspectives while protecting participants' privacy and identity. Numbers, statistics and market narrative in the report are based on fully curated insights shared by domain experts and influencers in this space.

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Competitor coverage with global market shares of major players

Player market presence analysis (Strong/Active/Niche/Trivial) across multiple geographies

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What to Expect from the Global Economy in 2024

Edgy geopolitics, and economic instability caused by monetary policy tightening and ensuing higher interest rates will create a tumultuous landscape for 2024. Several factors will continue to exert pressure on the path to recovery including hostilities in the Middle East and increasingly common climate disasters. Among the risks, several positives are also taking shape such as growing signs of disinflation and easing of anxiety over stubborn inflation, supply chain normalization and price moderation despite volatility in energy costs. Elections across several G21 jurisdictions, notably in India and the United States, will have potential ramifications for capital flows and investment strategies. While India emerges as a compelling destination in the global investment landscape, U.S, based tech firms will continue to dominate, fueled by a dynamic ecosystem of talent and capital. Tech opportunities in Silicon Valley and beyond remain attractive for investors seeking high-growth prospects supported largely by a resilient albeit slowing domestic economy and conducive regulatory environment. Europe will continue to battle tight monetary policy and recession risks with U.K. having the most challenging outlook and running the greatest risk of recession in 2024. China remains a wild card with hope for growth in the country underpinned by government spending and improvements in consumer spending. The volatile environment will offer both opportunities and challenges for investors and businesses alike. Embracing volatility as a catalyst for growth together with agility and strategic foresight in navigating investment decisions will remain important for survival.

Select Competitors (Total 41 Featured) -

• Amobee, Inc.
• BYYD Inc.
• Chartboost
• Flurry, Inc.
• Google AdMob
• InMobi Pte Ltd
• ONE by AOL
• Tapjoy, Inc.
• Tune, Inc.

TABLE OF CONTENTS

I. METHODOLOGY

II. EXECUTIVE SUMMARY

• 1. MARKET OVERVIEW
  • Influencer Market Insights
  • In-app Advertising - Global Key Competitors Percentage Market Share in 2024 (E)
  • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2024 (E)
  • Global Economic Update
• 2. FOCUS ON SELECT PLAYERS
• 3. MARKET TRENDS & DRIVERS
• 4. GLOBAL MARKET PERSPECTIVE
  • TABLE 1: World In-App Advertising Market Analysis of Annual Sales in US$ Million for Years 2014 through 2030
  • TABLE 2: World Recent Past, Current & Future Analysis for In-App Advertising by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
  • TABLE 3: World 7-Year Perspective for In-App Advertising by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2024 & 2030
  • TABLE 4: World Recent Past, Current & Future Analysis for Banner Ads by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
  • TABLE 5: World 7-Year Perspective for Banner Ads by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030
  • TABLE 6: World Recent Past, Current & Future Analysis for Rich Media Ads by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
  • TABLE 7: World 7-Year Perspective for Rich Media Ads by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030
  • TABLE 8: World Recent Past, Current & Future Analysis for Interstitial Ads by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
  • TABLE 9: World 7-Year Perspective for Interstitial Ads by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030
  • TABLE 10: World Recent Past, Current & Future Analysis for Video Ads by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
  • TABLE 11: World 7-Year Perspective for Video Ads by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030
  • TABLE 12: World Recent Past, Current & Future Analysis for Native Ads by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
  • TABLE 13: World 7-Year Perspective for Native Ads by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030
  • TABLE 14: World Recent Past, Current & Future Analysis for Messaging by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
  • TABLE 15: World 7-Year Perspective for Messaging by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030
  • TABLE 16: World Recent Past, Current & Future Analysis for Online Shopping by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
  • TABLE 17: World 7-Year Perspective for Online Shopping by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030
  • TABLE 18: World Recent Past, Current & Future Analysis for Entertainment by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
  • TABLE 19: World 7-Year Perspective for Entertainment by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030
  • TABLE 20: World Recent Past, Current & Future Analysis for Gaming by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
  • TABLE 21: World 7-Year Perspective for Gaming by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030
  • TABLE 22: World Recent Past, Current & Future Analysis for Payment & Ticketing by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
  • TABLE 23: World 7-Year Perspective for Payment & Ticketing by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030
  • TABLE 24: World Recent Past, Current & Future Analysis for Other Applications by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
  • TABLE 25: World 7-Year Perspective for Other Applications by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030

III. MARKET ANALYSIS

• UNITED STATES
  • In-App Advertising Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2024 (E)
  • TABLE 26: USA Recent Past, Current & Future Analysis for In-App Advertising by Type - Banner Ads, Rich Media Ads, Interstitial Ads, Video Ads and Native Ads - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
  • TABLE 27: USA 7-Year Perspective for In-App Advertising by Type - Percentage Breakdown of Value Sales for Banner Ads, Rich Media Ads, Interstitial Ads, Video Ads and Native Ads for the Years 2024 & 2030
  • TABLE 28: USA Recent Past, Current & Future Analysis for In-App Advertising by Application - Messaging, Online Shopping, Entertainment, Gaming, Payment & Ticketing and Other Applications - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
  • TABLE 29: USA 7-Year Perspective for In-App Advertising by Application - Percentage Breakdown of Value Sales for Messaging, Online Shopping, Entertainment, Gaming, Payment & Ticketing and Other Applications for the Years 2024 & 2030
• CANADA
  • TABLE 30: Canada Recent Past, Current & Future Analysis for In-App Advertising by Type - Banner Ads, Rich Media Ads, Interstitial Ads, Video Ads and Native Ads - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
  • TABLE 31: Canada 7-Year Perspective for In-App Advertising by Type - Percentage Breakdown of Value Sales for Banner Ads, Rich Media Ads, Interstitial Ads, Video Ads and Native Ads for the Years 2024 & 2030
  • TABLE 32: Canada Recent Past, Current & Future Analysis for In-App Advertising by Application - Messaging, Online Shopping, Entertainment, Gaming, Payment & Ticketing and Other Applications - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
  • TABLE 33: Canada 7-Year Perspective for In-App Advertising by Application - Percentage Breakdown of Value Sales for Messaging, Online Shopping, Entertainment, Gaming, Payment & Ticketing and Other Applications for the Years 2024 & 2030
• JAPAN
  • In-App Advertising Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2024 (E)
  • TABLE 34: Japan Recent Past, Current & Future Analysis for In-App Advertising by Type - Banner Ads, Rich Media Ads, Interstitial Ads, Video Ads and Native Ads - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
  • TABLE 35: Japan 7-Year Perspective for In-App Advertising by Type - Percentage Breakdown of Value Sales for Banner Ads, Rich Media Ads, Interstitial Ads, Video Ads and Native Ads for the Years 2024 & 2030
  • TABLE 36: Japan Recent Past, Current & Future Analysis for In-App Advertising by Application - Messaging, Online Shopping, Entertainment, Gaming, Payment & Ticketing and Other Applications - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
  • TABLE 37: Japan 7-Year Perspective for In-App Advertising by Application - Percentage Breakdown of Value Sales for Messaging, Online Shopping, Entertainment, Gaming, Payment & Ticketing and Other Applications for the Years 2024 & 2030
• CHINA
  • In-App Advertising Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2024 (E)
  • TABLE 38: China Recent Past, Current & Future Analysis for In-App Advertising by Type - Banner Ads, Rich Media Ads, Interstitial Ads, Video Ads and Native Ads - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
  • TABLE 39: China 7-Year Perspective for In-App Advertising by Type - Percentage Breakdown of Value Sales for Banner Ads, Rich Media Ads, Interstitial Ads, Video Ads and Native Ads for the Years 2024 & 2030
  • TABLE 40: China Recent Past, Current & Future Analysis for In-App Advertising by Application - Messaging, Online Shopping, Entertainment, Gaming, Payment & Ticketing and Other Applications - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
  • TABLE 41: China 7-Year Perspective for In-App Advertising by Application - Percentage Breakdown of Value Sales for Messaging, Online Shopping, Entertainment, Gaming, Payment & Ticketing and Other Applications for the Years 2024 & 2030
• EUROPE
  • In-App Advertising Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2024 (E)
  • TABLE 42: Europe Recent Past, Current & Future Analysis for In-App Advertising by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
  • TABLE 43: Europe 7-Year Perspective for In-App Advertising by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK and Rest of Europe Markets for Years 2024 & 2030
  • TABLE 44: Europe Recent Past, Current & Future Analysis for In-App Advertising by Type - Banner Ads, Rich Media Ads, Interstitial Ads, Video Ads and Native Ads - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
  • TABLE 45: Europe 7-Year Perspective for In-App Advertising by Type - Percentage Breakdown of Value Sales for Banner Ads, Rich Media Ads, Interstitial Ads, Video Ads and Native Ads for the Years 2024 & 2030
  • TABLE 46: Europe Recent Past, Current & Future Analysis for In-App Advertising by Application - Messaging, Online Shopping, Entertainment, Gaming, Payment & Ticketing and Other Applications - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
  • TABLE 47: Europe 7-Year Perspective for In-App Advertising by Application - Percentage Breakdown of Value Sales for Messaging, Online Shopping, Entertainment, Gaming, Payment & Ticketing and Other Applications for the Years 2024 & 2030
• FRANCE
  • In-App Advertising Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2024 (E)
  • TABLE 48: France Recent Past, Current & Future Analysis for In-App Advertising by Type - Banner Ads, Rich Media Ads, Interstitial Ads, Video Ads and Native Ads - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
  • TABLE 49: France 7-Year Perspective for In-App Advertising by Type - Percentage Breakdown of Value Sales for Banner Ads, Rich Media Ads, Interstitial Ads, Video Ads and Native Ads for the Years 2024 & 2030
  • TABLE 50: France Recent Past, Current & Future Analysis for In-App Advertising by Application - Messaging, Online Shopping, Entertainment, Gaming, Payment & Ticketing and Other Applications - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
  • TABLE 51: France 7-Year Perspective for In-App Advertising by Application - Percentage Breakdown of Value Sales for Messaging, Online Shopping, Entertainment, Gaming, Payment & Ticketing and Other Applications for the Years 2024 & 2030
• GERMANY
  • In-App Advertising Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2024 (E)
  • TABLE 52: Germany Recent Past, Current & Future Analysis for In-App Advertising by Type - Banner Ads, Rich Media Ads, Interstitial Ads, Video Ads and Native Ads - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
  • TABLE 53: Germany 7-Year Perspective for In-App Advertising by Type - Percentage Breakdown of Value Sales for Banner Ads, Rich Media Ads, Interstitial Ads, Video Ads and Native Ads for the Years 2024 & 2030
  • TABLE 54: Germany Recent Past, Current & Future Analysis for In-App Advertising by Application - Messaging, Online Shopping, Entertainment, Gaming, Payment & Ticketing and Other Applications - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
  • TABLE 55: Germany 7-Year Perspective for In-App Advertising by Application - Percentage Breakdown of Value Sales for Messaging, Online Shopping, Entertainment, Gaming, Payment & Ticketing and Other Applications for the Years 2024 & 2030
• ITALY
  • TABLE 56: Italy Recent Past, Current & Future Analysis for In-App Advertising by Type - Banner Ads, Rich Media Ads, Interstitial Ads, Video Ads and Native Ads - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
  • TABLE 57: Italy 7-Year Perspective for In-App Advertising by Type - Percentage Breakdown of Value Sales for Banner Ads, Rich Media Ads, Interstitial Ads, Video Ads and Native Ads for the Years 2024 & 2030
  • TABLE 58: Italy Recent Past, Current & Future Analysis for In-App Advertising by Application - Messaging, Online Shopping, Entertainment, Gaming, Payment & Ticketing and Other Applications - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
  • TABLE 59: Italy 7-Year Perspective for In-App Advertising by Application - Percentage Breakdown of Value Sales for Messaging, Online Shopping, Entertainment, Gaming, Payment & Ticketing and Other Applications for the Years 2024 & 2030
• UNITED KINGDOM
  • In-App Advertising Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2024 (E)
  • TABLE 60: UK Recent Past, Current & Future Analysis for In-App Advertising by Type - Banner Ads, Rich Media Ads, Interstitial Ads, Video Ads and Native Ads - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
  • TABLE 61: UK 7-Year Perspective for In-App Advertising by Type - Percentage Breakdown of Value Sales for Banner Ads, Rich Media Ads, Interstitial Ads, Video Ads and Native Ads for the Years 2024 & 2030
  • TABLE 62: UK Recent Past, Current & Future Analysis for In-App Advertising by Application - Messaging, Online Shopping, Entertainment, Gaming, Payment & Ticketing and Other Applications - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
  • TABLE 63: UK 7-Year Perspective for In-App Advertising by Application - Percentage Breakdown of Value Sales for Messaging, Online Shopping, Entertainment, Gaming, Payment & Ticketing and Other Applications for the Years 2024 & 2030
• REST OF EUROPE
  • TABLE 64: Rest of Europe Recent Past, Current & Future Analysis for In-App Advertising by Type - Banner Ads, Rich Media Ads, Interstitial Ads, Video Ads and Native Ads - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
  • TABLE 65: Rest of Europe 7-Year Perspective for In-App Advertising by Type - Percentage Breakdown of Value Sales for Banner Ads, Rich Media Ads, Interstitial Ads, Video Ads and Native Ads for the Years 2024 & 2030
  • TABLE 66: Rest of Europe Recent Past, Current & Future Analysis for In-App Advertising by Application - Messaging, Online Shopping, Entertainment, Gaming, Payment & Ticketing and Other Applications - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
  • TABLE 67: Rest of Europe 7-Year Perspective for In-App Advertising by Application - Percentage Breakdown of Value Sales for Messaging, Online Shopping, Entertainment, Gaming, Payment & Ticketing and Other Applications for the Years 2024 & 2030
• ASIA-PACIFIC
  • In-App Advertising Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2024 (E)
  • TABLE 68: Asia-Pacific Recent Past, Current & Future Analysis for In-App Advertising by Type - Banner Ads, Rich Media Ads, Interstitial Ads, Video Ads and Native Ads - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
  • TABLE 69: Asia-Pacific 7-Year Perspective for In-App Advertising by Type - Percentage Breakdown of Value Sales for Banner Ads, Rich Media Ads, Interstitial Ads, Video Ads and Native Ads for the Years 2024 & 2030
  • TABLE 70: Asia-Pacific Recent Past, Current & Future Analysis for In-App Advertising by Application - Messaging, Online Shopping, Entertainment, Gaming, Payment & Ticketing and Other Applications - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
  • TABLE 71: Asia-Pacific 7-Year Perspective for In-App Advertising by Application - Percentage Breakdown of Value Sales for Messaging, Online Shopping, Entertainment, Gaming, Payment & Ticketing and Other Applications for the Years 2024 & 2030
• REST OF WORLD
  • TABLE 72: Rest of World Recent Past, Current & Future Analysis for In-App Advertising by Type - Banner Ads, Rich Media Ads, Interstitial Ads, Video Ads and Native Ads - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
  • TABLE 73: Rest of World 7-Year Perspective for In-App Advertising by Type - Percentage Breakdown of Value Sales for Banner Ads, Rich Media Ads, Interstitial Ads, Video Ads and Native Ads for the Years 2024 & 2030
  • TABLE 74: Rest of World Recent Past, Current & Future Analysis for In-App Advertising by Application - Messaging, Online Shopping, Entertainment, Gaming, Payment & Ticketing and Other Applications - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
  • TABLE 75: Rest of World 7-Year Perspective for In-App Advertising by Application - Percentage Breakdown of Value Sales for Messaging, Online Shopping, Entertainment, Gaming, Payment & Ticketing and Other Applications for the Years 2024 & 2030

IV. COMPETITION