네이티브 광고 시장 규모, 점유율, 동향 분석 보고서 : 컨텐츠 포맷별, 플랫폼별, 최종 용도별, 지역별, 부문 예측(2025-2033년)

Native Advertising Market Summary

The global native advertising market size was estimated at USD 105.88 billion in 2024 and is projected to reach USD 346.88 billion by 2033, growing at a CAGR of 13.9% from 2025 to 2033. The market growth is primarily driven by the rising need for non-intrusive and privacy-compliant digital marketing, the native advertising market is gaining traction due to increasing ad fatigue from traditional formats and growing demand for contextually relevant brand messaging.

The increasing demand for personalized user experiences is transforming the native advertising industry. Consumers are showing clear preferences for content that resonates with their interests, prompting advertisers to shift from generic ads to tailored messaging formats. This personalization is powered by artificial intelligence (AI) and machine learning, allowing platforms to deliver native content that blends seamlessly into the digital environment. As a result, the native advertising industry is evolving into a performance-driven ecosystem that prioritizes relevance, engagement, and ROI.

The growing demand for privacy-compliant advertising is reshaping the native advertising industry. With regulations such as GDPR and CCPA enforcing stricter data usage policies, advertisers are turning to native formats that rely on contextual rather than behavioral targeting. These formats offer a non-intrusive approach to engage users while maintaining compliance with evolving legal frameworks. Consequently, the native advertising industry is witnessing increased investment in privacy-focused ad technologies and platforms.

Accelerated by the deprecation of third-party cookies, the native advertising industry is prioritizing first-party data strategies to sustain targeting effectiveness. This shift is compelling publishers and advertisers to harness their own audience insights to deliver more precise and compliant campaign executions. Native formats-by design-enable contextually relevant placements that align with evolving privacy expectations. As a result, native advertising is emerging as a key driver of digital marketing resilience in a post-cookie era.

Fueled by the dominance of mobile usage in consumer behavior, native advertising is rapidly scaling across mobile-first digital ecosystems. Marketers are capitalizing on the seamless integration of native formats within mobile apps and social feeds to enhance visibility and engagement. Interactive formats such as short-form videos, swipeable content, and embedded shopping elements are proving especially effective in driving user action. This momentum is positioning mobile-native advertising as a central pillar in growth-focused digital strategies.

Global Native Advertising Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the global native advertising market report based on content format, platform, end use, and region.

• Content Format Outlook (Revenue, USD Million, 2021 - 2033)
• In-Feed Native Ads
• In-Image Native Ads
• In-Video Native Ads
• Sponsored Content
• Platform Outlook (Revenue, USD Million, 2021 - 2033)
• Closed Platforms
• Open Platforms
• Hybrid Platform
• End Use Outlook (Revenue, USD Million, 2021 - 2033)
• Retail & eCommerce
• Media & Entertainment
• BFSI
• Healthcare
• Automotive
• Telecom & IT
• Travel & Hospitality
• Education
• Others
• Regional Outlook (Revenue, USD Million, 2021 - 2033)
• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
• Latin America
  • Brazil
• Middle East and Africa (MEA)
  • UAE
  • Saudi Arabia
  • South Africa

Table of Contents

Chapter 1. Methodology and Scope

• 1.1. Market Segmentation and Scope
• 1.2. Market Definitions
  • 1.2.1. Information analysis
  • 1.2.2. Market formulation & data visualization
  • 1.2.3. Data validation & publishing
• 1.3. Research Scope and Assumptions
  • 1.3.1. List of Data Sources

Chapter 2. Executive Summary

• 2.1. Market Outlook
• 2.2. Segment Outlook
• 2.3. Competitive Insights

Chapter 3. Native Advertising Market Variables, Trends, & Scope

• 3.1. Market Lineage Outlook
• 3.2. Market Dynamics
  • 3.2.1. Market Driver Analysis
  • 3.2.2. Market Restraint Analysis
  • 3.2.3. Deployment Challenge
• 3.3. Native Advertising Market Analysis Tools
  • 3.3.1. Deployment Analysis - Porter's
    • 3.3.1.1. Bargaining power of the suppliers
    • 3.3.1.2. Bargaining power of the buyers
    • 3.3.1.3. Threats of substitution
    • 3.3.1.4. Threats from new entrants
    • 3.3.1.5. Competitive rivalry
  • 3.3.2. PESTEL Analysis
    • 3.3.2.1. Political landscape
    • 3.3.2.2. Economic landscape
    • 3.3.2.3. Social landscape
    • 3.3.2.4. Technological landscape
    • 3.3.2.5. Environmental landscape
    • 3.3.2.6. Legal landscape

Chapter 4. Native Advertising Market: Content Format Estimates & Trend Analysis

• 4.1. Segment Dashboard
• 4.2. Native Advertising Market: Content Format Movement Analysis, USD Million, 2024 & 2033
  • 4.2.1. In-Feed Native Ads
    • 4.2.1.1. In-Feed Native Ads Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 4.2.2. In-Image Native Ads
    • 4.2.2.1. In-Image Native Ads Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 4.2.3. In-Video Native Ads
    • 4.2.3.1. In-Video Native Ads Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 4.2.4. Sponsored Content
    • 4.2.4.1. Sponsored Content Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)

Chapter 5. Native Advertising Market: Platform Estimates & Trend Analysis

• 5.1. Segment Dashboard
• 5.2. Native Advertising Market: Platform Movement Analysis, USD Million, 2024 & 2033
  • 5.2.1. Closed Platforms
    • 5.2.1.1. Closed Platforms Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 5.2.2. Open Platforms
    • 5.2.2.1. Open Platforms Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 5.2.3. Hybrid Platform
    • 5.2.3.1. Hybrid Platform Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)

Chapter 6. Native Advertising Market: End Use Estimates & Trend Analysis

• 6.1. Segment Dashboard
• 6.2. Native Advertising Market: End Use Movement Analysis, USD Million, 2024 & 2033
  • 6.2.1. Retail & eCommerce
    • 6.2.1.1. Retail & eCommerce Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 6.2.2. Media & Entertainment
    • 6.2.2.1. Media & Entertainment Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 6.2.3. BFSI
    • 6.2.3.1. BFSI Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 6.2.4. Healthcare
    • 6.2.4.1. Healthcare Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 6.2.5. Automotive
    • 6.2.5.1. Automotive Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 6.2.6. Telecom & IT
    • 6.2.6.1. Telecom & IT Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 6.2.7. Travel & Hospitality
    • 6.2.7.1. Travel & Hospitality Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 6.2.8. Education
    • 6.2.8.1. Education Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 6.2.9. Others
    • 6.2.9.1. Others Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Million)

Chapter 7. Regional Estimates & Trend Analysis

• 7.1. Native Advertising Market, By Region, 2024 & 2033
• 7.2. North America
  • 7.2.1. North America Native Advertising Market Estimates & Forecasts, 2021 - 2033 (USD Million)
  • 7.2.2. U.S.
    • 7.2.2.1. U.S. Native Advertising Market Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 7.2.3. Canada
    • 7.2.3.1. Canada Native Advertising Market Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 7.2.4. Mexico
    • 7.2.4.1. Mexico Native Advertising Market Estimates and Forecasts, 2021 - 2033 (USD Million)
• 7.3. Europe
  • 7.3.1. Europe Native Advertising Market Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 7.3.2. UK
    • 7.3.2.1. UK Native Advertising Market Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 7.3.3. Germany
    • 7.3.3.1. Germany Native Advertising Market Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 7.3.4. France
    • 7.3.4.1. France Native Advertising Market Estimates and Forecasts, 2021 - 2033 (USD Million)
• 7.4. Asia Pacific
  • 7.4.1. Asia Pacific Native Advertising Market Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 7.4.2. China
    • 7.4.2.1. China Native Advertising Market Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 7.4.3. Japan
    • 7.4.3.1. Japan Native Advertising Market Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 7.4.4. India
    • 7.4.4.1. India Native Advertising Market Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 7.4.5. South Korea
    • 7.4.5.1. South Korea Native Advertising Market Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 7.4.6. Australia
    • 7.4.6.1. Australia Native Advertising Market Estimates and Forecasts, 2021 - 2033 (USD Million)
• 7.5. Latin America
  • 7.5.1. Latin America Native Advertising Market Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 7.5.2. Brazil
    • 7.5.2.1. Brazil Native Advertising Market Estimates and Forecasts, 2021 - 2033 (USD Million)
• 7.6. Middle East and Africa
  • 7.6.1. Middle East and Africa Native Advertising Market Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 7.6.2. Saudi Arabia
    • 7.6.2.1. Saudi Arabia Native Advertising Market Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 7.6.3. South Africa
    • 7.6.3.1. South Africa Native Advertising Market Estimates and Forecasts, 2021 - 2033 (USD Million)
  • 7.6.4. UAE
    • 7.6.4.1. UAE Native Advertising Market Estimates and Forecasts, 2021 - 2033 (USD Million)

Chapter 8. Native Advertising Market - Competitive Landscape

• 8.1. Company Categorization
• 8.2. Company Market Positioning
• 8.3. Company Heat Map Analysis
• 8.4. Company Profiles/Listing
  • 8.4.1. Taboola
    • 8.4.1.1. Participant's Overview
    • 8.4.1.2. Financial Performance
    • 8.4.1.3. Product Benchmarking
    • 8.4.1.4. Strategic Initiatives
  • 8.4.2. Outbrain
    • 8.4.2.1. Participant's Overview
    • 8.4.2.2. Financial Performance
    • 8.4.2.3. Product Benchmarking
    • 8.4.2.4. Strategic Initiatives
  • 8.4.3. RevContent
    • 8.4.3.1. Participant's Overview
    • 8.4.3.2. Financial Performance
    • 8.4.3.3. Product Benchmarking
    • 8.4.3.4. Strategic Initiatives
  • 8.4.4. MGID
    • 8.4.4.1. Participant's Overview
    • 8.4.4.2. Financial Performance
    • 8.4.4.3. Product Benchmarking
    • 8.4.4.4. Strategic Initiatives
  • 8.4.5. TripleLift
    • 8.4.5.1. Participant's Overview
    • 8.4.5.2. Financial Performance
    • 8.4.5.3. Product Benchmarking
    • 8.4.5.4. Strategic Initiatives
  • 8.4.6. Nativo Inc
    • 8.4.6.1. Participant's Overview
    • 8.4.6.2. Financial Performance
    • 8.4.6.3. Product Benchmarking
    • 8.4.6.4. Strategic Initiatives
  • 8.4.7. Media.net
    • 8.4.7.1. Participant's Overview
    • 8.4.7.2. Financial Performance
    • 8.4.7.3. Product Benchmarking
    • 8.4.7.4. Strategic Initiatives
  • 8.4.8. Sharethrough
    • 8.4.8.1. Participant's Overview
    • 8.4.8.2. Financial Performance
    • 8.4.8.3. Product Benchmarking
    • 8.4.8.4. Strategic Initiatives
  • 8.4.9. Verizon Media (Yahoo Native)
    • 8.4.9.1. Participant's Overview
    • 8.4.9.2. Financial Performance
    • 8.4.9.3. Product Benchmarking
    • 8.4.9.4. Strategic Initiatives
  • 8.4.10. Teads
    • 8.4.10.1. Participant's Overview
    • 8.4.10.2. Financial Performance
    • 8.4.10.3. Product Benchmarking
    • 8.4.10.4. Strategic Initiatives