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시장보고서
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1528152

세계의 웹 분석 시장

Web Analytics
발행일: | 리서치사: Market Glass, Inc. (Formerly Global Industry Analysts, Inc.) | 페이지 정보: 영문 360 Pages | 배송안내 : 1-2일 (영업일 기준)

    
    
    



※ 본 상품은 영문 자료로 한글과 영문 목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문 목차를 참고해주시기 바랍니다.

웹 분석 세계 시장은 2030년까지 151억 달러에 도달

2023년에 54억 달러로 추정되는 웹 분석 세계 시장은 2030년에는 151억 달러에 이르고, 분석 기간인 2023-2030년간 CAGR은 15.7%를 나타낼 전망입니다. 본 보고서에서 분석한 부문 중 하나인 대기업용 웹 분석은 CAGR 15.0%를 나타내고, 분석 기간 종료시에는 104억 달러에 이를 것으로 예측됩니다. 중소기업용 웹 분석 부문의 성장률은 분석 기간에 CAGR 17.2%로 추정됩니다.

미국 시장은 16억 달러, 중국은 CAGR 16.9%로 성장할 것으로 예측

미국의 웹 분석 시장은 2023년에 16억 달러로 추정됩니다. 세계 2위 경제대국인 중국은 2030년까지 22억 달러 규모에 이를 것으로 예측되며, 분석 기간인 2023-2030년간 CAGR은 16.9%입니다. 기타 주목해야 할 지역별 시장으로서는 일본과 캐나다가 있으며, 분석 기간중 CAGR은 각각 12.6%와 14.7%를 나타낼 것으로 예측됩니다. 유럽에서는 독일이 CAGR 약 13.7%를 나타낼 전망입니다.

세계 웹 분석 시장 - 주요 동향 및 촉진요인 정리

웹 분석은 웹 사용을 이해하고 최적화하기 위해 웹 데이터를 측정, 수집, 분석 및 보고하는 것입니다. 이 분야는 디지털 존재감을 높이고 사용자와 더 효과적으로 소통하고자 하는 기업에게 필수적인 분야입니다. 웹 분석 도구를 활용하면 기업은 페이지 조회수, 사용자 경로, 전환율 등 다양한 지표를 추적할 수 있습니다. 이러한 통찰력을 통해 기업은 웹사이트의 성공적인 측면과 개선이 필요한 부분을 파악하여 컨텐츠, 사이트 아키텍처, 마케팅 전략에 대한 정보에 입각한 의사결정을 내릴 수 있습니다. 또한 웹 분석은 사용자 행동, 트래픽 소스, 캠페인 성과 추세를 파악하여 마케팅 담당자가 실시간으로 접근 방식을 조정하여 사용자 참여를 활용하고 마케팅 ROI를 극대화할 수 있도록 돕습니다.

인공지능(AI)과 머신러닝 기술의 통합은 웹 분석 도구의 기능에 혁명을 일으켰습니다. AI 알고리즘은 과거 데이터를 기반으로 미래 추세를 예측하고, 반복적인 작업을 자동화하고, 개인화된 추천 컨텐츠를 생성할 수 있도록 도와주며, 사용자 행동과 선호도에 대한 심층적인 통찰력을 제공하는 등 더욱 정교한 데이터 처리 및 분석이 가능해졌습니다. 추천 컨텐츠를 생성할 수 있습니다. 이를 통해 사용자 경험을 향상시킬 뿐만 아니라 디지털 마케팅 캠페인의 효율성을 높일 수 있습니다. 또한, 실시간 분석으로의 전환이 두드러지게 나타나면서 기업은 사이트 내 사용자 행동에 즉각적으로 대응할 수 있게 되어 웹 상호 작용이 더욱 역동적이고 매력적으로 변모했습니다. 이러한 즉각성은 반응형 인터랙티브 온라인 경험에 대한 사용자들의 기대가 그 어느 때보다 높아진 오늘날의 급변하는 디지털 환경에서 매우 중요한 요소입니다.

웹 분석 시장의 성장은 디지털 마케팅의 중요성 증가, 모바일 기기의 대중화, 개인화된 사용자 경험에 대한 수요 증가 등 여러 가지 요인에 의해 주도되고 있습니다. 데이터 기반 의사결정이 경쟁사와의 차별화에 있어 중요한 역할을 한다는 것을 인식하는 기업이 늘어나면서 첨단 웹 분석 솔루션의 도입이 급증하고 있습니다. 또한, 전 세계적으로 모바일 기기 사용이 증가함에 따라 마케팅 담당자들은 모바일 컨텐츠와 광고 전략을 효과적으로 최적화하기 위해 웹 분석을 도입하고 있습니다. 또한, 소비자 행동은 고도로 개인화된 온라인 상호작용을 기대하는 방향으로 점점 더 많이 변화하고 있습니다. 이러한 추세는 개인의 취향과 행동에 대한 통찰력을 제공할 수 있는 고급 웹 분석 도구의 사용을 요구하고 있습니다. 또한 GDPR(EU 개인정보보호규정)과 같은 데이터 프라이버시 규제의 발전은 웹 분석 관행에 영향을 미치고 있으며, 보다 투명한 데이터 수집 및 처리 메커니즘을 촉진하고 있습니다. 이러한 요인들이 결합되어 웹 분석 시장의 지속적인 발전과 확장을 보장하고 디지털 비즈니스 전략의 미래를 형성하는 데 있어 웹 분석이 매우 중요한 역할을 할 것임을 강조하고 있습니다.

조사 대상 기업 예(합계 546개 주목 기업)

  • Adobe Inc.
  • comScore, Inc.
  • Digital River, Inc.
  • Chartbeat
  • CommuniGator Ltd.
  • At Internet
  • Amethon Solutions
  • Amplify
  • Cojoin
  • Alynome
  • ENIGEN IT S.r.l.
  • Adigma
  • Converta Mais
  • Envigo Marketing Private Limited
  • AdBridg Inc.

목차

제1장 조사 방법

제2장 주요 요약

  • 시장 개요
  • 주요 기업
  • 시장 동향과 촉진요인
  • 세계 시장 전망

제3장 시장 분석

  • 미국
  • 캐나다
  • 일본
  • 중국
  • 유럽
  • 프랑스
  • 독일
  • 이탈리아
  • 영국
  • 기타 유럽
  • 아시아태평양
  • 세계 기타 지역

제4장 경쟁

LSH 24.08.09

Global Web Analytics Market to Reach US$15.1 Billion by 2030

The global market for Web Analytics estimated at US$5.4 Billion in the year 2023, is expected to reach US$15.1 Billion by 2030, growing at a CAGR of 15.7% over the analysis period 2023-2030. Web Analytics for Large Enterprises, one of the segments analyzed in the report, is expected to record a 15.0% CAGR and reach US$10.4 Billion by the end of the analysis period. Growth in the Web Analytics for SMEs segment is estimated at 17.2% CAGR over the analysis period.

The U.S. Market is Estimated at US$1.6 Billion While China is Forecast to Grow at 16.9% CAGR

The Web Analytics market in the U.S. is estimated at US$1.6 Billion in the year 2023. China, the world's second largest economy, is forecast to reach a projected market size of US$2.2 Billion by the year 2030 trailing a CAGR of 16.9% over the analysis period 2023-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 12.6% and 14.7% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 13.7% CAGR.

Global Web Analytics Market - Key Trends & Drivers Summarized

Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. This discipline is essential for businesses seeking to enhance their digital presence and interact more effectively with users. By leveraging web analytics tools, companies can track a variety of metrics such as page views, user paths, and conversion rates. These insights enable businesses to identify successful aspects of their website and areas that need improvement, facilitating informed decisions about content, site architecture, and marketing strategies. Additionally, web analytics can reveal trends in user behavior, source of traffic, and campaign performance, helping marketers adjust their approaches in real-time to capitalize on user engagement and maximize marketing ROI.

The integration of artificial intelligence (AI) and machine learning technologies has revolutionized the capabilities of web analytics tools. These advancements allow for more sophisticated data processing and analysis, offering deeper insights into user behavior and preferences. AI algorithms can predict future trends based on historical data, automate repetitive tasks, and generate personalized content recommendations for individual users. This not only enhances the user experience but also improves the efficiency of digital marketing campaigns. Moreover, the shift towards real-time analytics has become prominent, enabling businesses to respond instantly to user actions on their sites, thus making web interactions more dynamic and engaging. This immediacy is crucial in today's fast-paced digital landscape where user expectations for responsive and interactive online experiences are higher than ever.

The growth in the web analytics market is driven by several factors, including the increasing importance of digital marketing, the proliferation of mobile devices, and the escalating demand for personalized user experiences. As more businesses recognize the critical role of data-driven decision-making in competitive differentiation, the adoption of advanced web analytics solutions has surged. The expansive use of mobile devices globally has also prompted marketers to adopt web analytics to optimize mobile content and advertising strategies effectively. Furthermore, consumer behavior has increasingly shifted towards expecting highly personalized online interactions. This trend necessitates the use of sophisticated web analytics tools capable of delivering insights into individual preferences and behaviors. Additionally, regulatory developments concerning data privacy, such as GDPR, have influenced web analytics practices, pushing for more transparent data collection and processing mechanisms. These factors collectively ensure the continuous evolution and expansion of the web analytics market, highlighting its pivotal role in shaping the future of digital business strategies.

Select Competitors (Total 546 Featured) -

  • Adobe Inc.
  • comScore, Inc.
  • Digital River, Inc.
  • Chartbeat
  • CommuniGator Ltd.
  • At Internet
  • Amethon Solutions
  • Amplify
  • Cojoin
  • Alynome
  • ENIGEN IT S.r.l.
  • Adigma
  • Converta Mais
  • Envigo Marketing Private Limited
  • AdBridg Inc.

TABLE OF CONTENTS

I. METHODOLOGY

II. EXECUTIVE SUMMARY

  • 1. MARKET OVERVIEW
    • Web Analytics: An Introduction
    • Categories of Web Analytics
    • Off-Site Web Analytics Technologies
    • On-Site Web Analytics
    • Deployment Models for Web Analytics
    • Evolving Digital Marketing Landscape Continues to Spur Demand for Web Analytics
    • Rapid Growth of Digital Advertising and Marketing Presents Opportunity for Web Analytics Market
    • Digital Advertising Spending in $ Billion for the Years 2018, 2020, 2022 and 2024
    • Imperative Need for Online Businesses to Improve Website Experience Spurs Demand for Web Analytics
    • Correlation Between Page Loading Time (In Seconds) & Bounce Rates (In %)
    • Average Size of Websites (In Mb) by Device Format and Optimal Size
    • Average Bounce Rates (In %) by Sector
    • Web Analytics - Global Key Competitors Percentage Market Share in 2024 (E)
    • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2024 (E)
  • 2. FOCUS ON SELECT PLAYERS
    • Adobe, Inc. (USA)
    • Applied Technologies Internet SAS (France)
    • Facebook, Inc. (USA)
    • Google LLC (USA)
    • Hootsuite, Inc. (Canada)
    • IBM Corporation (USA)
    • Microsoft Corporation (USA)
    • MicroStrategy, Inc. (USA)
    • SAS Institute, Inc. (USA)
    • SimilarWeb Ltd. (USA)
    • Splunk, Inc. (USA)
    • Teradata Corporation (USA)
    • Webtrends, Inc. (USA)
  • 3. MARKET TRENDS & DRIVERS
    • Exponential Rise in Data Volumes from Business Processes and Need for Effective Use of Unorganized Data Enhances Significance of Web Analytics
    • Web Analytics Market Poised to Benefit from the Steady Transition towards Data-Driven Businesses
    • Rapid Growth of Retail E-Commerce Market Boosts Market Prospects
    • Global B2C E-Commerce Sales in US$ Trillion for the Years 2017, 2019, 2021 and 2024
    • Increasing Proliferation of Artificial Intelligence in Web Analytics
    • Cloud Adoption of Web Analytics Gains Traction
    • Increasing Need for Predictive Analytics Sustains Demand for Web Analytics
    • Combination of Marketing Automation and Web Analytics Enhances Effectiveness of Digital Marketing Strategies
    • Potential Opportunities for Web Analytics Market Emerge from Multi-Channel Marketing
    • Spending on Multichannel Marketing Initiatives: % of Multichannel Budget Allocated by Channel
    • Challenges Confronting Implementation of Multichannel Marketing Campaigns (%)
    • With Social Media Platforms Growing in Prominence for Digital Marketers, Social Web Analytics Poised to Record High Growth
    • Social Media Users Penetration (in %) by Generation
    • Emergence of Mobile Devices as a Promising Digital Advertising Platform Augurs Well for Mobile Web Analytics Market
    • Increased Spending on Mobile Advertising Propels Mobile Web Analytics Market: Global Mobile Advertising Spending in $ Billion for the Years 2019, 2021, 2023 and 2025
    • Increasing Proliferation of Mobile Devices Translates into High Demand Web Analytics: Smartphone and Tablet PCs Shipments in Million Units for the Years 2019, 2021 and 2023
    • Open Source Vendors Challenge Commercial Web Analytics Vendors
    • Quality of Data: A Critical Factor Determining the Effectiveness of Web Analytical Tools
    • Real-Time Analytics Come to the Fore
    • Privacy Issues: A Cause of Concern
  • 4. GLOBAL MARKET PERSPECTIVE
    • TABLE 1: World Recent Past, Current & Future Analysis for Web Analytics by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2023 through 2030 and % CAGR
    • TABLE 2: World 7-Year Perspective for Web Analytics by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2024 & 2030
    • TABLE 3: World Recent Past, Current & Future Analysis for Large Enterprises by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2023 through 2030 and % CAGR
    • TABLE 4: World 7-Year Perspective for Large Enterprises by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030
    • TABLE 5: World Recent Past, Current & Future Analysis for SMEs by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2023 through 2030 and % CAGR
    • TABLE 6: World 7-Year Perspective for SMEs by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030
    • TABLE 7: World Recent Past, Current & Future Analysis for On-Premise by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2023 through 2030 and % CAGR
    • TABLE 8: World 7-Year Perspective for On-Premise by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030
    • TABLE 9: World Recent Past, Current & Future Analysis for Cloud by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2023 through 2030 and % CAGR
    • TABLE 10: World 7-Year Perspective for Cloud by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030
    • TABLE 11: World Recent Past, Current & Future Analysis for Retail by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2023 through 2030 and % CAGR
    • TABLE 12: World 7-Year Perspective for Retail by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030
    • TABLE 13: World Recent Past, Current & Future Analysis for Manufacturing by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2023 through 2030 and % CAGR
    • TABLE 14: World 7-Year Perspective for Manufacturing by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030
    • TABLE 15: World Recent Past, Current & Future Analysis for BFSI by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2023 through 2030 and % CAGR
    • TABLE 16: World 7-Year Perspective for BFSI by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030
    • TABLE 17: World Recent Past, Current & Future Analysis for IT & Telecom by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2023 through 2030 and % CAGR
    • TABLE 18: World 7-Year Perspective for IT & Telecom by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030
    • TABLE 19: World Recent Past, Current & Future Analysis for Logistics & Transportation by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2023 through 2030 and % CAGR
    • TABLE 20: World 7-Year Perspective for Logistics & Transportation by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030
    • TABLE 21: World Recent Past, Current & Future Analysis for Healthcare by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2023 through 2030 and % CAGR
    • TABLE 22: World 7-Year Perspective for Healthcare by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030
    • TABLE 23: World Recent Past, Current & Future Analysis for Other Verticals by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2023 through 2030 and % CAGR
    • TABLE 24: World 7-Year Perspective for Other Verticals by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030
    • TABLE 25: World Web Analytics Market Analysis of Annual Sales in US$ Thousand for Years 2020 through 2030

III. MARKET ANALYSIS

  • UNITED STATES
    • Web Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2024 (E)
    • TABLE 26: USA Recent Past, Current & Future Analysis for Web Analytics by Organization Size - Large Enterprises and SMEs - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 27: USA 7-Year Perspective for Web Analytics by Organization Size - Percentage Breakdown of Value Sales for Large Enterprises and SMEs for the Years 2024 & 2030
    • TABLE 28: USA Recent Past, Current & Future Analysis for Web Analytics by Deployment - On-Premise and Cloud - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 29: USA 7-Year Perspective for Web Analytics by Deployment - Percentage Breakdown of Value Sales for On-Premise and Cloud for the Years 2024 & 2030
    • TABLE 30: USA Recent Past, Current & Future Analysis for Web Analytics by Vertical - Retail, Manufacturing, BFSI, IT & Telecom, Logistics & Transportation, Healthcare and Other Verticals - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 31: USA 7-Year Perspective for Web Analytics by Vertical - Percentage Breakdown of Value Sales for Retail, Manufacturing, BFSI, IT & Telecom, Logistics & Transportation, Healthcare and Other Verticals for the Years 2024 & 2030
  • CANADA
    • TABLE 32: Canada Recent Past, Current & Future Analysis for Web Analytics by Organization Size - Large Enterprises and SMEs - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 33: Canada 7-Year Perspective for Web Analytics by Organization Size - Percentage Breakdown of Value Sales for Large Enterprises and SMEs for the Years 2024 & 2030
    • TABLE 34: Canada Recent Past, Current & Future Analysis for Web Analytics by Deployment - On-Premise and Cloud - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 35: Canada 7-Year Perspective for Web Analytics by Deployment - Percentage Breakdown of Value Sales for On-Premise and Cloud for the Years 2024 & 2030
    • TABLE 36: Canada Recent Past, Current & Future Analysis for Web Analytics by Vertical - Retail, Manufacturing, BFSI, IT & Telecom, Logistics & Transportation, Healthcare and Other Verticals - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 37: Canada 7-Year Perspective for Web Analytics by Vertical - Percentage Breakdown of Value Sales for Retail, Manufacturing, BFSI, IT & Telecom, Logistics & Transportation, Healthcare and Other Verticals for the Years 2024 & 2030
  • JAPAN
    • Web Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2024 (E)
    • TABLE 38: Japan Recent Past, Current & Future Analysis for Web Analytics by Organization Size - Large Enterprises and SMEs - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 39: Japan 7-Year Perspective for Web Analytics by Organization Size - Percentage Breakdown of Value Sales for Large Enterprises and SMEs for the Years 2024 & 2030
    • TABLE 40: Japan Recent Past, Current & Future Analysis for Web Analytics by Deployment - On-Premise and Cloud - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 41: Japan 7-Year Perspective for Web Analytics by Deployment - Percentage Breakdown of Value Sales for On-Premise and Cloud for the Years 2024 & 2030
    • TABLE 42: Japan Recent Past, Current & Future Analysis for Web Analytics by Vertical - Retail, Manufacturing, BFSI, IT & Telecom, Logistics & Transportation, Healthcare and Other Verticals - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 43: Japan 7-Year Perspective for Web Analytics by Vertical - Percentage Breakdown of Value Sales for Retail, Manufacturing, BFSI, IT & Telecom, Logistics & Transportation, Healthcare and Other Verticals for the Years 2024 & 2030
  • CHINA
    • Web Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2024 (E)
    • TABLE 44: China Recent Past, Current & Future Analysis for Web Analytics by Organization Size - Large Enterprises and SMEs - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 45: China 7-Year Perspective for Web Analytics by Organization Size - Percentage Breakdown of Value Sales for Large Enterprises and SMEs for the Years 2024 & 2030
    • TABLE 46: China Recent Past, Current & Future Analysis for Web Analytics by Deployment - On-Premise and Cloud - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 47: China 7-Year Perspective for Web Analytics by Deployment - Percentage Breakdown of Value Sales for On-Premise and Cloud for the Years 2024 & 2030
    • TABLE 48: China Recent Past, Current & Future Analysis for Web Analytics by Vertical - Retail, Manufacturing, BFSI, IT & Telecom, Logistics & Transportation, Healthcare and Other Verticals - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 49: China 7-Year Perspective for Web Analytics by Vertical - Percentage Breakdown of Value Sales for Retail, Manufacturing, BFSI, IT & Telecom, Logistics & Transportation, Healthcare and Other Verticals for the Years 2024 & 2030
  • EUROPE
    • Web Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2024 (E)
    • TABLE 50: Europe Recent Past, Current & Future Analysis for Web Analytics by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2023 through 2030 and % CAGR
    • TABLE 51: Europe 7-Year Perspective for Web Analytics by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK and Rest of Europe Markets for Years 2024 & 2030
    • TABLE 52: Europe Recent Past, Current & Future Analysis for Web Analytics by Organization Size - Large Enterprises and SMEs - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 53: Europe 7-Year Perspective for Web Analytics by Organization Size - Percentage Breakdown of Value Sales for Large Enterprises and SMEs for the Years 2024 & 2030
    • TABLE 54: Europe Recent Past, Current & Future Analysis for Web Analytics by Deployment - On-Premise and Cloud - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 55: Europe 7-Year Perspective for Web Analytics by Deployment - Percentage Breakdown of Value Sales for On-Premise and Cloud for the Years 2024 & 2030
    • TABLE 56: Europe Recent Past, Current & Future Analysis for Web Analytics by Vertical - Retail, Manufacturing, BFSI, IT & Telecom, Logistics & Transportation, Healthcare and Other Verticals - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 57: Europe 7-Year Perspective for Web Analytics by Vertical - Percentage Breakdown of Value Sales for Retail, Manufacturing, BFSI, IT & Telecom, Logistics & Transportation, Healthcare and Other Verticals for the Years 2024 & 2030
  • FRANCE
    • Web Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2024 (E)
    • TABLE 58: France Recent Past, Current & Future Analysis for Web Analytics by Organization Size - Large Enterprises and SMEs - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 59: France 7-Year Perspective for Web Analytics by Organization Size - Percentage Breakdown of Value Sales for Large Enterprises and SMEs for the Years 2024 & 2030
    • TABLE 60: France Recent Past, Current & Future Analysis for Web Analytics by Deployment - On-Premise and Cloud - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 61: France 7-Year Perspective for Web Analytics by Deployment - Percentage Breakdown of Value Sales for On-Premise and Cloud for the Years 2024 & 2030
    • TABLE 62: France Recent Past, Current & Future Analysis for Web Analytics by Vertical - Retail, Manufacturing, BFSI, IT & Telecom, Logistics & Transportation, Healthcare and Other Verticals - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 63: France 7-Year Perspective for Web Analytics by Vertical - Percentage Breakdown of Value Sales for Retail, Manufacturing, BFSI, IT & Telecom, Logistics & Transportation, Healthcare and Other Verticals for the Years 2024 & 2030
  • GERMANY
    • Web Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2024 (E)
    • TABLE 64: Germany Recent Past, Current & Future Analysis for Web Analytics by Organization Size - Large Enterprises and SMEs - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 65: Germany 7-Year Perspective for Web Analytics by Organization Size - Percentage Breakdown of Value Sales for Large Enterprises and SMEs for the Years 2024 & 2030
    • TABLE 66: Germany Recent Past, Current & Future Analysis for Web Analytics by Deployment - On-Premise and Cloud - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 67: Germany 7-Year Perspective for Web Analytics by Deployment - Percentage Breakdown of Value Sales for On-Premise and Cloud for the Years 2024 & 2030
    • TABLE 68: Germany Recent Past, Current & Future Analysis for Web Analytics by Vertical - Retail, Manufacturing, BFSI, IT & Telecom, Logistics & Transportation, Healthcare and Other Verticals - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 69: Germany 7-Year Perspective for Web Analytics by Vertical - Percentage Breakdown of Value Sales for Retail, Manufacturing, BFSI, IT & Telecom, Logistics & Transportation, Healthcare and Other Verticals for the Years 2024 & 2030
  • ITALY
    • TABLE 70: Italy Recent Past, Current & Future Analysis for Web Analytics by Organization Size - Large Enterprises and SMEs - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 71: Italy 7-Year Perspective for Web Analytics by Organization Size - Percentage Breakdown of Value Sales for Large Enterprises and SMEs for the Years 2024 & 2030
    • TABLE 72: Italy Recent Past, Current & Future Analysis for Web Analytics by Deployment - On-Premise and Cloud - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 73: Italy 7-Year Perspective for Web Analytics by Deployment - Percentage Breakdown of Value Sales for On-Premise and Cloud for the Years 2024 & 2030
    • TABLE 74: Italy Recent Past, Current & Future Analysis for Web Analytics by Vertical - Retail, Manufacturing, BFSI, IT & Telecom, Logistics & Transportation, Healthcare and Other Verticals - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 75: Italy 7-Year Perspective for Web Analytics by Vertical - Percentage Breakdown of Value Sales for Retail, Manufacturing, BFSI, IT & Telecom, Logistics & Transportation, Healthcare and Other Verticals for the Years 2024 & 2030
  • UNITED KINGDOM
    • Web Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2024 (E)
    • TABLE 76: UK Recent Past, Current & Future Analysis for Web Analytics by Organization Size - Large Enterprises and SMEs - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 77: UK 7-Year Perspective for Web Analytics by Organization Size - Percentage Breakdown of Value Sales for Large Enterprises and SMEs for the Years 2024 & 2030
    • TABLE 78: UK Recent Past, Current & Future Analysis for Web Analytics by Deployment - On-Premise and Cloud - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 79: UK 7-Year Perspective for Web Analytics by Deployment - Percentage Breakdown of Value Sales for On-Premise and Cloud for the Years 2024 & 2030
    • TABLE 80: UK Recent Past, Current & Future Analysis for Web Analytics by Vertical - Retail, Manufacturing, BFSI, IT & Telecom, Logistics & Transportation, Healthcare and Other Verticals - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 81: UK 7-Year Perspective for Web Analytics by Vertical - Percentage Breakdown of Value Sales for Retail, Manufacturing, BFSI, IT & Telecom, Logistics & Transportation, Healthcare and Other Verticals for the Years 2024 & 2030
  • REST OF EUROPE
    • TABLE 82: Rest of Europe Recent Past, Current & Future Analysis for Web Analytics by Organization Size - Large Enterprises and SMEs - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 83: Rest of Europe 7-Year Perspective for Web Analytics by Organization Size - Percentage Breakdown of Value Sales for Large Enterprises and SMEs for the Years 2024 & 2030
    • TABLE 84: Rest of Europe Recent Past, Current & Future Analysis for Web Analytics by Deployment - On-Premise and Cloud - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 85: Rest of Europe 7-Year Perspective for Web Analytics by Deployment - Percentage Breakdown of Value Sales for On-Premise and Cloud for the Years 2024 & 2030
    • TABLE 86: Rest of Europe Recent Past, Current & Future Analysis for Web Analytics by Vertical - Retail, Manufacturing, BFSI, IT & Telecom, Logistics & Transportation, Healthcare and Other Verticals - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 87: Rest of Europe 7-Year Perspective for Web Analytics by Vertical - Percentage Breakdown of Value Sales for Retail, Manufacturing, BFSI, IT & Telecom, Logistics & Transportation, Healthcare and Other Verticals for the Years 2024 & 2030
  • ASIA-PACIFIC
    • Web Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2024 (E)
    • TABLE 88: Asia-Pacific Recent Past, Current & Future Analysis for Web Analytics by Organization Size - Large Enterprises and SMEs - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 89: Asia-Pacific 7-Year Perspective for Web Analytics by Organization Size - Percentage Breakdown of Value Sales for Large Enterprises and SMEs for the Years 2024 & 2030
    • TABLE 90: Asia-Pacific Recent Past, Current & Future Analysis for Web Analytics by Deployment - On-Premise and Cloud - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 91: Asia-Pacific 7-Year Perspective for Web Analytics by Deployment - Percentage Breakdown of Value Sales for On-Premise and Cloud for the Years 2024 & 2030
    • TABLE 92: Asia-Pacific Recent Past, Current & Future Analysis for Web Analytics by Vertical - Retail, Manufacturing, BFSI, IT & Telecom, Logistics & Transportation, Healthcare and Other Verticals - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 93: Asia-Pacific 7-Year Perspective for Web Analytics by Vertical - Percentage Breakdown of Value Sales for Retail, Manufacturing, BFSI, IT & Telecom, Logistics & Transportation, Healthcare and Other Verticals for the Years 2024 & 2030
  • REST OF WORLD
    • TABLE 94: Rest of World Recent Past, Current & Future Analysis for Web Analytics by Organization Size - Large Enterprises and SMEs - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 95: Rest of World 7-Year Perspective for Web Analytics by Organization Size - Percentage Breakdown of Value Sales for Large Enterprises and SMEs for the Years 2024 & 2030
    • TABLE 96: Rest of World Recent Past, Current & Future Analysis for Web Analytics by Deployment - On-Premise and Cloud - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 97: Rest of World 7-Year Perspective for Web Analytics by Deployment - Percentage Breakdown of Value Sales for On-Premise and Cloud for the Years 2024 & 2030
    • TABLE 98: Rest of World Recent Past, Current & Future Analysis for Web Analytics by Vertical - Retail, Manufacturing, BFSI, IT & Telecom, Logistics & Transportation, Healthcare and Other Verticals - Independent Analysis of Annual Sales in US$ Thousand for the Years 2023 through 2030 and % CAGR
    • TABLE 99: Rest of World 7-Year Perspective for Web Analytics by Vertical - Percentage Breakdown of Value Sales for Retail, Manufacturing, BFSI, IT & Telecom, Logistics & Transportation, Healthcare and Other Verticals for the Years 2024 & 2030

IV. COMPETITION

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