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세계의 스마트 홈 스피커 시장

Smart Home Speakers
발행일: | 리서치사: Global Industry Analysts, Inc. | 페이지 정보: 영문 248 Pages | 배송안내 : 1-2일 (영업일 기준)

    
    
    



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스마트 홈 스피커 세계 시장은 2030년까지 656억 달러에 달할 것으로 예상됩니다

2023년 95억 달러로 추정되는 스마트 홈 스피커 세계 시장은 2023-2030년간 연평균 31.9% 성장하여 2030년에는 656억 달러에 달할 것으로 예상됩니다. 이 보고서에서 분석한 부문 중 하나인 상업용 최종 사용 부문은 CAGR 35.4%를 기록하여 분석 기간 종료 시점에 203억 달러에 도달할 것으로 예상됩니다. 개인용 최종 용도 부문은 분석 기간 동안 CAGR 30.5%의 성장률을 나타낼 것으로 추정됩니다.

미국 시장은 28억 달러로 추정, 중국은 CAGR 30.4%로 성장 전망

미국의 스마트 홈 스피커 시장은 2023년 28억 달러에 달할 것으로 추정됩니다. 세계 2위의 경제 대국인 중국은 2023-2030년의 분석 기간 동안 30.4%의 연평균 복합 성장률(CAGR)을 나타내고, 2030년까지 95억 달러 규모에 도달할 것으로 예상됩니다. 다른 주목할 만한 지역 시장으로는 일본과 캐나다가 각각 28.8%와 26.5%의 연평균 복합 성장률(CAGR)을 나타낼 것으로 예상됩니다. 유럽에서는 독일이 연평균 21.7%의 성장률을 보일 것으로 예상됩니다.

세계 스마트 홈 스피커 시장 - 주요 동향 및 촉진요인 요약

스마트홈 스피커가 스마트홈 생태계의 중심이 되는 이유는 무엇일까?

스마트 홈 스피커는 스마트 홈 생태계의 중심 허브로 부상하고 있으며, 음성으로 제어하고 다양한 스마트 기기와 원활하게 통합할 수 있는 스마트 홈 스피커가 등장하고 있습니다. 아마존 알렉사, 구글 어시스턴트, 애플 시리 등 AI 기반 가상 비서가 탑재된 스피커를 통해 사용자는 음성 명령으로 스마트 조명, 온도 조절기, 열쇠, 가전제품을 제어할 수 있어 편리함과 사용자 경험을 향상시킬 수 있습니다. 편리함과 사용자 경험을 향상시킵니다. 음악 재생, 뉴스 업데이트, 쇼핑 목록 관리, 문의에 대한 답변 등의 기능은 더욱 인기를 끌고 있습니다. 스마트홈 기술을 채택하는 가정이 늘어남에 따라 스마트홈 스피커에 대한 수요는 지속적으로 증가하여 시장 확대를 주도하고 있습니다.

기술 발전은 스마트 홈 스피커 시장을 어떻게 형성하고 있는가?

AI, 자연어 처리(NLP), 음향공학의 혁신은 스마트 홈 스피커 시장에 혁명을 일으키고 있습니다. 향상된 AI 알고리즘은 시끄러운 환경에서도 보다 정확한 음성 인식을 가능하게 하고, 사용자의 선호도에 따라 개인화된 응답을 제공합니다. 돌비 애트모스(Dolby Atmos), 고음질 오디오 등 음질의 발전은 스마트 스피커의 엔터테인먼트 가치를 높이고 있습니다. 또한, 스크린 일체형 스마트 스피커의 개발로 시각적 피드백, 화상 통화, 스마트 홈 모니터링이 가능해지면서 스마트 스피커의 실용성과 매력도가 더욱 높아졌습니다. 이러한 발전으로 스마트 홈 스피커의 용도는 기본적인 음성 제어를 넘어 더욱 다양해지고 있습니다.

스마트 홈 스피커의 채택을 주도하는 시장 세분화는?

제품 유형에는 싱글룸 스피커, 멀티룸 스피커, 디스플레이가 있는 스마트 스피커가 있으며, 싱글룸 스피커는 저렴한 가격과 사용 편의성으로 인해 가장 큰 점유율을 차지하고 있습니다. 유통 채널에는 온라인과 오프라인이 있으며, 온라인 채널은 택배의 편리함과 다양한 선택으로 인해 우위를 점하고 있습니다. 용도는 음성 제어 및 엔터테인먼트에서 스마트 홈 관리까지 다양하지만, 음성 제어가 주요 용도입니다. 북미와 유럽은 높은 기술 도입률과 스마트홈 보급률에 힘입어 가장 큰 시장이며, 아시아태평양은 소비자 인식과 가처분 소득 증가로 인해 큰 폭의 성장이 예상됩니다.

스마트홈 스피커 시장의 성장 동력은 무엇일까?

스마트 홈 스피커 시장의 성장은 음성 인식 장치의 인기 증가, AI 및 NLP의 발전, 스마트 스피커와 홈 오토메이션 시스템의 통합 등 여러 가지 요인에 의해 이루어지고 있습니다. 또한, 스마트홈의 확산 추세, 다기능 기기에 대한 수요, 전자상거래 채널의 확대도 시장 성장에 기여하고 있습니다. 또한, 저렴한 가격의 보급형 스마트 스피커의 개발, 하이테크 대기업과 컨텐츠 제공업체와의 제휴, 엔터테인먼트 및 쇼핑 목적의 스마트 스피커 사용 증가는 시장 확대를 더욱 촉진하고 있습니다.

조사 대상 기업 예시(49개사)

  • Alphabet, Inc.
  • Amazon.com, Inc.
  • Cowin Technology Pte.
  • Fabriq
  • Invoxia
  • Lenovo Group Limited
  • LG Electronics, Inc.
  • Mattel, Inc.
  • Pan Ocean Technology
  • Sony Mobile Communications AB

목차

제1장 조사 방법

제2장 주요 요약

  • 시장 개요
  • 주요 기업
  • 시장 동향과 촉진요인
  • 세계 시장 전망

제3장 시장 분석

  • 미국
  • 캐나다
  • 일본
  • 중국
  • 유럽
  • 프랑스
  • 독일
  • 이탈리아
  • 영국
  • 기타 유럽
  • 아시아태평양
  • 기타 지역

제4장 경쟁

LSH 24.10.04

Global Smart Home Speakers Market to Reach US$65.6 Billion by 2030

The global market for Smart Home Speakers estimated at US$9.5 Billion in the year 2023, is expected to reach US$65.6 Billion by 2030, growing at a CAGR of 31.9% over the analysis period 2023-2030. Commercial End-Use, one of the segments analyzed in the report, is expected to record a 35.4% CAGR and reach US$20.3 Billion by the end of the analysis period. Growth in the Personal End-Use segment is estimated at 30.5% CAGR over the analysis period.

The U.S. Market is Estimated at US$2.8 Billion While China is Forecast to Grow at 30.4% CAGR

The Smart Home Speakers market in the U.S. is estimated at US$2.8 Billion in the year 2023. China, the world's second largest economy, is forecast to reach a projected market size of US$9.5 Billion by the year 2030 trailing a CAGR of 30.4% over the analysis period 2023-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 28.8% and 26.5% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 21.7% CAGR.

Global Smart Home Speakers Market - Key Trends and Drivers Summarized

Why Are Smart Home Speakers Becoming Central to Smart Home Ecosystems?

Smart home speakers are emerging as a central hub for smart home ecosystems, providing voice-activated control and seamless integration with various smart devices. These speakers, equipped with AI-powered virtual assistants such as Amazon Alexa, Google Assistant, and Apple Siri, enable users to control smart lights, thermostats, locks, and appliances through voice commands, enhancing convenience and user experience. The ability to play music, provide news updates, manage shopping lists, and answer queries further adds to their popularity. As more households adopt smart home technologies, the demand for smart home speakers continues to grow, driving market expansion.

How Are Technological Advancements Shaping the Smart Home Speaker Market?

Technological innovations in AI, natural language processing (NLP), and sound engineering are revolutionizing the smart home speaker market. Enhanced AI algorithms enable more accurate voice recognition, even in noisy environments, and provide personalized responses based on user preferences. Advancements in sound quality, such as Dolby Atmos and high-definition audio, are enhancing the entertainment value of smart speakers. Additionally, the development of smart speakers with integrated screens offers visual feedback, video calling, and smart home monitoring, further increasing their utility and appeal. These advancements are broadening the applications of smart home speakers beyond basic voice control.

Which Market Segments Are Leading in the Adoption of Smart Home Speakers?

Product types include single-room speakers, multi-room speakers, and smart speakers with displays, with single-room speakers holding the largest market share due to their affordability and ease of use. Distribution channels include online and offline, with online channels dominating due to the convenience of home delivery and a wide range of choices. Applications range from voice control and entertainment to smart home management, with voice control being the primary application. North America and Europe are the largest markets, driven by high technology adoption rates and smart home penetration, while Asia-Pacific is expected to witness substantial growth due to increasing consumer awareness and disposable incomes.

What Factors Are Driving Growth in the Smart Home Speaker Market?

The growth in the smart home speaker market is driven by several factors, including the rising popularity of voice-activated devices, advancements in AI and NLP, and the integration of smart speakers with home automation systems. The growing trend of smart home adoption, the demand for multi-functional devices, and the expansion of e-commerce channels are also contributing to market growth. Additionally, the development of affordable, entry-level smart speakers, partnerships between tech giants and content providers, and the increasing use of smart speakers for entertainment and shopping purposes are further driving market expansion.

Select Competitors (Total 49 Featured) -

  • Alphabet, Inc.
  • Amazon.com, Inc.
  • Cowin Technology Pte. Ltd.
  • Fabriq
  • Invoxia
  • Lenovo Group Limited
  • LG Electronics, Inc.
  • Mattel, Inc.
  • Pan Ocean Technology
  • Sony Mobile Communications AB

TABLE OF CONTENTS

I. METHODOLOGY

II. EXECUTIVE SUMMARY

  • 1. MARKET OVERVIEW
    • Influencer Market Insights
    • World Market Trajectories
    • Global Economic Update
    • Smart Home Speakers - Global Key Competitors Percentage Market Share in 2024 (E)
    • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2024 (E)
  • 2. FOCUS ON SELECT PLAYERS
  • 3. MARKET TRENDS & DRIVERS
    • Rising Popularity of Voice-Activated Devices Drives Smart Home Speaker Market Growth
    • Integration with Smart Home Ecosystems Expands Addressable Market Opportunity
    • Advancements in AI and Natural Language Processing Strengthen Product Appeal
    • Increasing Use of Smart Speakers for Home Automation and Control Spurs Demand
    • Growing Trend of Multi-Functional Smart Speakers Supports Market Competitiveness
    • Focus on Enhanced Sound Quality and Entertainment Features Propels Market Adoption
    • Expansion of Smart Cities and Connected Home Ecosystems Fuels Market Growth
    • Rising Integration with Smart TVs, Lights, and Security Systems Expands Market Potential
    • Increasing Consumer Preference for Hands-Free Convenience Reinforces Market Demand
    • Development of Smart Speakers with Display Screens and Visual Interfaces Generates New Opportunities
    • Growth of E-Commerce Platforms and Online Retail Channels Accelerates Market Expansion
  • 4. GLOBAL MARKET PERSPECTIVE
    • TABLE 1: World Smart Home Speakers Market Analysis of Annual Sales in US$ Million for Years 2014 through 2030
    • TABLE 2: World Recent Past, Current & Future Analysis for Smart Home Speakers by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 3: World 7-Year Perspective for Smart Home Speakers by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2024 & 2030
    • TABLE 4: World Recent Past, Current & Future Analysis for Commercial by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 5: World 7-Year Perspective for Commercial by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030
    • TABLE 6: World Recent Past, Current & Future Analysis for Personal by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 7: World 7-Year Perspective for Personal by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2024 & 2030

III. MARKET ANALYSIS

  • UNITED STATES
    • Smart Home Speakers Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2024 (E)
    • TABLE 8: USA Recent Past, Current & Future Analysis for Smart Home Speakers by End-Use - Commercial and Personal - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 9: USA 7-Year Perspective for Smart Home Speakers by End-Use - Percentage Breakdown of Value Sales for Commercial and Personal for the Years 2024 & 2030
  • CANADA
    • TABLE 10: Canada Recent Past, Current & Future Analysis for Smart Home Speakers by End-Use - Commercial and Personal - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 11: Canada 7-Year Perspective for Smart Home Speakers by End-Use - Percentage Breakdown of Value Sales for Commercial and Personal for the Years 2024 & 2030
  • JAPAN
    • Smart Home Speakers Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2024 (E)
    • TABLE 12: Japan Recent Past, Current & Future Analysis for Smart Home Speakers by End-Use - Commercial and Personal - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 13: Japan 7-Year Perspective for Smart Home Speakers by End-Use - Percentage Breakdown of Value Sales for Commercial and Personal for the Years 2024 & 2030
  • CHINA
    • Smart Home Speakers Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2024 (E)
    • TABLE 14: China Recent Past, Current & Future Analysis for Smart Home Speakers by End-Use - Commercial and Personal - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 15: China 7-Year Perspective for Smart Home Speakers by End-Use - Percentage Breakdown of Value Sales for Commercial and Personal for the Years 2024 & 2030
  • EUROPE
    • Smart Home Speakers Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2024 (E)
    • TABLE 16: Europe Recent Past, Current & Future Analysis for Smart Home Speakers by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 17: Europe 7-Year Perspective for Smart Home Speakers by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK and Rest of Europe Markets for Years 2024 & 2030
    • TABLE 18: Europe Recent Past, Current & Future Analysis for Smart Home Speakers by End-Use - Commercial and Personal - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 19: Europe 7-Year Perspective for Smart Home Speakers by End-Use - Percentage Breakdown of Value Sales for Commercial and Personal for the Years 2024 & 2030
  • FRANCE
    • Smart Home Speakers Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2024 (E)
    • TABLE 20: France Recent Past, Current & Future Analysis for Smart Home Speakers by End-Use - Commercial and Personal - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 21: France 7-Year Perspective for Smart Home Speakers by End-Use - Percentage Breakdown of Value Sales for Commercial and Personal for the Years 2024 & 2030
  • GERMANY
    • Smart Home Speakers Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2024 (E)
    • TABLE 22: Germany Recent Past, Current & Future Analysis for Smart Home Speakers by End-Use - Commercial and Personal - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 23: Germany 7-Year Perspective for Smart Home Speakers by End-Use - Percentage Breakdown of Value Sales for Commercial and Personal for the Years 2024 & 2030
  • ITALY
    • TABLE 24: Italy Recent Past, Current & Future Analysis for Smart Home Speakers by End-Use - Commercial and Personal - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 25: Italy 7-Year Perspective for Smart Home Speakers by End-Use - Percentage Breakdown of Value Sales for Commercial and Personal for the Years 2024 & 2030
  • UNITED KINGDOM
    • Smart Home Speakers Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2024 (E)
    • TABLE 26: UK Recent Past, Current & Future Analysis for Smart Home Speakers by End-Use - Commercial and Personal - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 27: UK 7-Year Perspective for Smart Home Speakers by End-Use - Percentage Breakdown of Value Sales for Commercial and Personal for the Years 2024 & 2030
  • REST OF EUROPE
    • TABLE 28: Rest of Europe Recent Past, Current & Future Analysis for Smart Home Speakers by End-Use - Commercial and Personal - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 29: Rest of Europe 7-Year Perspective for Smart Home Speakers by End-Use - Percentage Breakdown of Value Sales for Commercial and Personal for the Years 2024 & 2030
  • ASIA-PACIFIC
    • Smart Home Speakers Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2024 (E)
    • TABLE 30: Asia-Pacific Recent Past, Current & Future Analysis for Smart Home Speakers by End-Use - Commercial and Personal - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 31: Asia-Pacific 7-Year Perspective for Smart Home Speakers by End-Use - Percentage Breakdown of Value Sales for Commercial and Personal for the Years 2024 & 2030
  • REST OF WORLD
    • TABLE 32: Rest of World Recent Past, Current & Future Analysis for Smart Home Speakers by End-Use - Commercial and Personal - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 33: Rest of World 7-Year Perspective for Smart Home Speakers by End-Use - Percentage Breakdown of Value Sales for Commercial and Personal for the Years 2024 & 2030

IV. COMPETITION

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