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1577512

거래 및 마케팅 이메일 시장

Transactional and Marketing E-Mails

발행일: | 리서치사: Market Glass, Inc. (Formerly Global Industry Analysts, Inc.) | 페이지 정보: 영문 174 Pages | 배송안내 : 1-2일 (영업일 기준)

    
    
    



※ 본 상품은 영문 자료로 한글과 영문 목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문 목차를 참고해주시기 바랍니다.

거래 및 마케팅 이메일 세계 시장은 2030년까지 850억 달러에 달할 것으로 전망

2023년 382억 달러로 추정되는 거래 및 마케팅 이메일 세계 시장은 2023년부터 2030년까지 연평균 12.1% 성장하여 2030년에는 850억 달러에 달할 것으로 예상됩니다. 이 보고서에서 분석한 부문 중 하나인 시장 세분화 애플리케이션은 CAGR 12.4%를 기록하여 분석 기간 종료 시점에 522억 달러에 도달할 것으로 예상됩니다. 트랜잭션 애플리케이션 부문의 성장률은 분석 기간 동안 CAGR 11.7%로 추정됩니다.

미국 시장은 104억 달러, 중국은 CAGR 16.4%로 성장 전망

미국의 거래 및 마케팅 이메일 시장은 2023년 104억 달러에 달할 것으로 추정됩니다. 세계 2위의 경제 대국인 중국은 2030년까지 시장 규모가 185억 달러에 달할 것으로 예상되며, 2023-2030년 분석 기간 동안 16.4%의 CAGR을 기록할 것으로 예상됩니다. 다른 주목할 만한 지역 시장으로는 일본과 캐나다가 있으며, 분석 기간 동안 각각 9.1%와 10.6%의 CAGR을 기록할 것으로 예상됩니다. 유럽에서는 독일이 약 9.6%의 CAGR로 성장할 것으로 예상됩니다.

세계 거래 및 마케팅 이메일 시장 - 주요 동향 및 촉진요인 요약

거래 이메일과 마케팅 이메일이 전 세계 기업들에게 필수적인 이유는 무엇일까?

거래 이메일과 마케팅 이메일은 고객과의 직접적이고 효과적인 커뮤니케이션 수단을 제공하고 관계를 구축하며 참여를 촉진하기 때문에 전 세계 기업들에게 중요한 도구가 되고 있습니다. 거래 이메일은 사용자의 행동(구매 확인, 비밀번호 재설정, 배송 알림 등)을 트리거로 하여 발송되며, 고객이 기대하는 중요한 정보를 제공합니다. 이러한 이메일은 비즈니스와 고객 간의 중요한 거래가 원활하고 시기적절하며 투명하게 이루어질 수 있도록 보장합니다. 홍보를 목적으로 하는 마케팅 이메일과 달리, 거래 이메일은 관련성 있고 필요한 컨텐츠의 전달에 중점을 두어 수신자의 기대에 부응하기 때문에 오픈율이 매우 높으며, E-Commerce, 은행, 여행, 서비스업 등의 업계에서 원활한 고객 대응을 유지하고 전문적인 사용자 경험을 제공하기 위해 거래 이메일에 크게 의존하고 있습니다.

한편, 마케팅 이메일은 고객 접근, 브랜딩 및 수익 창출 전략의 핵심 요소입니다. 기업은 타겟팅된 캠페인을 통해 마케팅 이메일을 통해 신제품을 홍보하고, 뉴스를 공유하고, 할인을 제공하고, 리드를 육성하는 데 활용합니다. 비교적 저렴한 비용으로 대규모 잠재고객에게 도달할 수 있는 이메일 마케팅은 우수한 투자수익률(ROI)을 달성하고 온라인과 오프라인 모두에서 판매를 촉진할 것으로 입증되었습니다. 자동화, 세분화 및 개인화의 발전으로 기업은 관련성 높고 매력적인 메시지를 만들어 잠재 고객을 충성 고객으로 전환할 수 있는 가능성을 높일 수 있습니다. 디지털 커뮤니케이션과 온라인 소매업의 부상으로 거래 이메일과 마케팅 이메일의 중요성이 크게 증가하여 모든 비즈니스의 고객 참여 전략에 필수적인 도구로 자리 잡았습니다.

기술의 발전은 거래 이메일과 마케팅 이메일을 어떻게 향상시키고 있는가?

기술의 발전은 트랜잭션 및 마케팅 이메일의 효과와 개인화를 획기적으로 개선하여 기업이 보다 맞춤화되고 효율적이며 결과 지향적인 커뮤니케이션을 할 수 있게 해줍니다. 가장 영향력 있는 발전 중 하나는 이메일 자동화 플랫폼의 등장입니다. 이러한 플랫폼은 가입 후 환영 이메일, 장바구니 이탈 후 후속 이메일 등 사용자 행동에 따라 자동화된 이메일 워크플로우를 설정할 수 있도록 지원합니다. 자동화된 이메일은 적시에 발송되며, 수동 조작 없이도 적시에 적절한 컨텐츠를 제공하므로 고객 참여를 유지하면서 시간을 절약할 수 있습니다. 또한, 이러한 플랫폼은 구매 이력, 지역, 참여도 등 특정 기준에 따라 잠재고객을 세분화할 수 있기 때문에 기업은 특정 고객 그룹에 공감을 얻을 수 있는 타겟팅된 마케팅 캠페인을 보낼 수 있습니다.

개인화는 인공지능(AI)과 머신러닝 알고리즘을 통해 더욱 강화되고 있으며, AI를 통해 기업은 고객의 행동, 선호도, 과거 상호작용을 분석하여 보다 적절한 컨텐츠를 제공할 수 있게 되었습니다. 수신자별로 동적으로 조정하여 전환 가능성을 높일 수 있습니다. 예를 들어, 특정 상품 카테고리를 자주 구매하는 고객에게는 해당 카테고리와 관련된 개인화된 추천 및 제안을 전달할 수 있습니다. 또한, AI는 최적의 이메일 발송 시점을 예측하여 수신자가 메일을 확인할 가능성이 가장 높은 시점에 메시지가 수신함에 도착하도록함으로써 이메일 수신률과 참여도를 높일 수 있습니다. 이러한 기술은 참여율을 향상시킬 뿐만 아니라, 기업이 보다 의미 있고 맞춤화된 상호작용을 통해 고객과의 관계를 더욱 견고하게 구축할 수 있도록 돕고 있습니다.

또한, 분석 및 실시간 추적의 발전으로 기업은 이메일 캠페인의 성과를 보다 정확하게 측정할 수 있게 되었습니다. 이메일 마케팅 플랫폼은 오픈율, 클릭률, 이탈률, 전환율과 같은 지표에 대한 심층적인 인사이트를 제공하여 마케팅 담당자가 데이터에 기반한 인사이트를 바탕으로 전략을 최적화할 수 있도록 돕습니다. 예를 들어, A/B 테스트 도구는 다양한 버전의 이메일을 테스트하여 어떤 디자인, 카피, 오퍼가 더 효과적인지 판단할 수 있어 마케팅 담당자가 지속적으로 캠페인을 개선할 수 있도록 돕습니다. 또한 거래 이메일과 마케팅 플랫폼의 통합으로 기업은 거래 이메일에 포함된 미묘한 프로모션 컨텐츠를 통해 제품을 상향 판매하거나 교차 판매 할 수있게되어 두 가지 유형의 이메일 커뮤니케이션의 경계가 모호해졌습니다. 두 가지 유형의 이메일 커뮤니케이션의 경계가 모호해졌습니다. 이러한 기술 혁신은 거래 이메일과 마케팅 이메일에 대한 접근 방식을 변화시켜 보다 효율적이고, 개인화되고, 영향력 있는 이메일에 대한 접근 방식을 변화시키고 있습니다.

소비자 행동과 취향의 변화는 어떻게 이메일 마케팅의 시장 상황을 형성하고 있을까?

소비자 행동과 선호도의 변화는 특히 소비자들이 보다 관련성 있고 개인화된 가치 중심의 커뮤니케이션을 추구함에 따라 트랜잭션 및 마케팅 이메일의 상황을 크게 변화시키고 있습니다. 이 시장에 영향을 미치는 중요한 트렌드 중 하나는 고도로 맞춤화된 컨텐츠에 대한 기대치가 높아지고 있다는 점입니다. 디지털 플랫폼에서 개인화된 경험에 익숙해진 현대의 소비자들은 이제 이메일에서도 동일한 수준의 맞춤화를 요구하고 있습니다. 개인의 취향, 과거 구매 이력, 검색 행동에 따라 맞춤화된 이메일은 더 많은 관심을 받고 더 많은 참여를 이끌어낼 가능성이 높습니다. 마케팅 이메일의 개인화를 소홀히 하는 기업은 혼잡한 수신함에서 눈에 띄지 않게 될 위험이 있습니다. 개인화는 더 이상 단순히 수신자의 이름을 삽입하는 것 이상의 의미를 지닙니다. 고도의 세분화, 동적 컨텐츠, 행동 기반 이메일은 고객 커뮤니케이션의 표준이 되고 있습니다.

또한, 소비자들은 마케팅 이메일의 양보다 질을 중요하게 여기며 마케팅 이메일을 선택하게 되었습니다. 수신함에는 광고성 메시지가 넘쳐나기 때문에 많은 수신자들이 관련성이 없거나 과도하다고 생각되는 이메일의 구독을 취소하는 경우가 많습니다. 이러한 변화로 인해 기업들은 구독자의 관심을 유지하기 위해 개인화 된 제안, 제한된 액세스, 교육 자료와 같은 고부가가치 컨텐츠 제공에 집중하고 있습니다. 또한, 유럽 일반 데이터 보호 규정(GDPR)과 같은 개인정보 보호에 대한 우려와 더 엄격한 데이터 보호법의 도입으로 인해 기업이 이메일 마케팅을 위해 고객 데이터를 수집하고 사용하는 방식에 변화가 일어나고 있습니다. 소비자들은 이제 데이터 프라이버시 권리에 대한 인식이 높아졌고, 투명하고 개인 정보를 존중하는 브랜드와의 관계를 선호하고 있습니다. 이에 따라 기업들은 데이터 보안을 우선순위에 두고 고객의 명확한 동의를 얻어 신뢰를 쌓고 컴플라이언스를 준수하는 데 주력하고 있습니다.

모바일 최적화는 소비자와 거래 및 마케팅 이메일의 상호작용을 형성하는 중요한 요소이며, 대부분의 이메일이 스마트폰에서 열리고 있는 지금, 소비자들은 매끄럽고 모바일 친화적인 경험을 기대합니다. 모바일 기기에 최적화되지 않은 디자인, 느린 로딩 시간, 끊어진 링크 등 모바일 기기에 최적화되지 않은 이메일은 참여도를 떨어뜨리고 수신 거부율을 높일 수 있습니다. 다양한 화면 크기에 대응하는 반응형 디자인은 이제 필수적입니다. 또한, 이메일 내에서 구매, 설문조사, 이벤트 신청 등의 액션을 완료할 수 있는 인터랙티브 이메일의 등장은 디지털 커뮤니케이션의 편의성과 속도에 대한 요구가 높아지는 추세에 부응하는 것입니다. 이러한 소비자 선호도의 변화로 인해 기업들은 이메일 마케팅 전략을 더욱 정교하게 다듬어 개인화되고, 모바일 친화적이며, 소비자의 기대에 부합하는 가치 있는 컨텐츠를 제공하는 데 주력하고 있습니다.

트랜잭션 메일과 마케팅 메일 세계 시장 성장 원동력은?

세계 거래 이메일 및 마케팅 이메일 시장의 성장은 E-Commerce의 확대, 고객 참여의 중요성 증가, 디지털 마케팅 기술의 발전 등 몇 가지 중요한 요인에 의해 주도되고 있습니다. 주요 요인 중 하나는 E-Commerce 및 온라인 쇼핑의 증가로 인해 기업이 구매까지의 과정을 통해 고객과 효과적으로 소통해야 할 필요성이 증가하고 있습니다. 거래 이메일은 주문 확인, 배송 업데이트 및 계정 관련 활동에 대한 정보를 고객에게 제공하는 데 중요한 역할을 하는 반면, 마케팅 이메일은 비즈니스 관계 구축, 신제품 홍보 및 반복 구매를 촉진하는 데 도움이 됩니다. 특히 신흥 시장에서 E-Commerce가 지속적으로 성장함에 따라, 강력하고 자동화된 이메일 커뮤니케이션 시스템에 대한 수요가 증가할 것으로 예상됩니다.

시장 성장의 또 다른 큰 원동력은 고객 참여와 고객 유지에 대한 관심이 높아지고 있다는 점입니다. 기업들은 신규 고객을 확보하는 것보다 기존 고객을 유지하는 것이 더 비용 효율적이라는 것을 인식하고 있으며, 이메일은 장기적인 고객 관계를 구축하는 가장 효과적인 채널 중 하나로 자리 잡고 있습니다. 높은 오픈율을 보이는 거래 이메일은 우수한 고객 서비스를 제공하고, 개인화된 컨텐츠와 추천 정보를 제공함으로써 고객 참여를 높일 수 있습니다. 반면, 마케팅 이메일은 리드를 육성하고, 로열티 프로그램을 홍보하고, 브랜드에 대한 친밀감을 조성하는 등 고객의 관심을 지속적으로 유지할 수 있게 해줍니다. 개인화되고 적절한 커뮤니케이션에 대한 고객의 기대가 높아지면서 이메일 마케팅은 고객과의 관계를 강화하고 평생 가치를 높이고자 하는 기업에게 필수적인 도구가 되고 있습니다.

자동화, AI, 데이터 분석과 같은 기술 발전도 거래 이메일 및 마케팅 이메일 시장의 성장을 촉진하고 있습니다. 자동화를 통해 기업들은 고객의 행동이나 행동에 따라 이메일을 트리거하는 복잡한 다단계 워크플로우를 설정하여 이메일 마케팅 노력을 쉽게 확장할 수 있게 되었습니다. AI와 머신러닝은 고객 데이터를 분석하여 개인의 취향과 행동에 맞는 하이퍼 타겟팅 캠페인을 만들어 이메일의 개인화를 강화하고, AI와 머신러닝은 고객 데이터를 분석하여 개인 취향과 행동에 맞는 하이퍼 타겟팅 캠페인을 만들어 이메일의 개인화를 강화합니다. 기업들이 데이터 기반 전략에 대한 중요성이 높아지면서 고급 분석, 세분화, A/B 테스트 기능을 제공하는 이메일 마케팅 플랫폼이 인기를 끌고 있습니다. 캠페인의 성과를 실시간으로 측정하고 최적화할 수 있기 때문에 기업은 마케팅 ROI와 고객 유지율을 향상시킬 수 있습니다.

마지막으로, 모바일 인터넷 사용의 증가와 스마트폰의 보급은 마케팅 채널로서 이메일의 확장을 촉진하고 있습니다. 소비자들이 모바일 기기에서 더 많은 시간을 보내는 가운데, 이메일은 비즈니스에 편리하고 접근하기 쉬운 방법으로 계속 활용되고 있습니다. 옴니채널 마케팅 전략의 부상으로 기업들은 이메일을 통해 소셜 미디어, 웹사이트, 앱, E-Commerce, 고객 참여, 기술 혁신, 모바일 확산 등 다양한 디지털 마케팅 활동을 연결하는 원활한 경험을 창출하고 있습니다. E-Commerce의 확대, 고객 참여, 기술 혁신, 모바일의 확산 등 다양한 요인들이 복합적으로 작용하여 세계 거래 이메일 및 마케팅 이메일 시장을 촉진하고 있으며, 고객 참여를 높이고 성장을 촉진하고자 하는 모든 산업 분야의 기업에게 중요한 도구가 되고 있다.

조사 대상 기업 예시(총 36건)

  • Amazon Web Services, Inc.
  • Bird B.V
  • Brevo(ex Sendinblue)
  • Constant Contact, Inc.
  • DMi Partners
  • Elastic Email
  • Ignite Visibility
  • Inbox Army LLC
  • Klaviyo
  • MailerSend Inc.

목차

제1장 조사 방법

제2장 주요 요약

  • 시장 개요
  • 주요 기업
  • 시장 동향과 성장 촉진요인
  • 세계 시장 전망

제3장 시장 분석

  • 미국
  • 캐나다
  • 일본
  • 중국
  • 유럽
  • 프랑스
  • 독일
  • 이탈리아
  • 영국
  • 스페인
  • 러시아
  • 기타 유럽
  • 아시아태평양
  • 호주
  • 인도
  • 한국
  • 기타 아시아태평양
  • 라틴아메리카
  • 아르헨티나
  • 브라질
  • 멕시코
  • 기타 라틴아메리카
  • 중동
  • 이란
  • 이스라엘
  • 사우디아라비아
  • 아랍에미리트
  • 기타 중동
  • 아프리카

제4장 경쟁

ksm 24.10.29

Global Transactional and Marketing E-Mails Market to Reach US$85.0 Billion by 2030

The global market for Transactional and Marketing E-Mails estimated at US$38.2 Billion in the year 2023, is expected to reach US$85.0 Billion by 2030, growing at a CAGR of 12.1% over the analysis period 2023-2030. Marketing Application, one of the segments analyzed in the report, is expected to record a 12.4% CAGR and reach US$52.2 Billion by the end of the analysis period. Growth in the Transactional Application segment is estimated at 11.7% CAGR over the analysis period.

The U.S. Market is Estimated at US$10.4 Billion While China is Forecast to Grow at 16.4% CAGR

The Transactional and Marketing E-Mails market in the U.S. is estimated at US$10.4 Billion in the year 2023. China, the world's second largest economy, is forecast to reach a projected market size of US$18.5 Billion by the year 2030 trailing a CAGR of 16.4% over the analysis period 2023-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 9.1% and 10.6% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 9.6% CAGR.

Global Transactional and Marketing Emails Market – Key Trends & Drivers Summarized

Why Are Transactional and Marketing Emails Becoming Essential for Businesses Worldwide?

Transactional and marketing emails have become critical tools for businesses globally, as they offer a direct and effective way to communicate with customers, build relationships, and drive engagement. Transactional emails, which are triggered by user actions (such as purchase confirmations, password resets, or shipping notifications), provide critical information that customers expect. These emails ensure that essential transactions between a business and its customers are smooth, timely, and transparent. Unlike marketing emails, which are promotional in nature, transactional emails focus on delivering relevant, necessary content, and have extremely high open rates because recipients expect them. Businesses in industries such as e-commerce, banking, travel, and hospitality rely heavily on transactional emails to maintain seamless customer interactions and provide a professional user experience.

Marketing emails, on the other hand, are a key component of customer outreach, branding, and revenue generation strategies. Through targeted campaigns, businesses use marketing emails to promote new products, share news, offer discounts, and nurture leads. With the ability to reach large audiences at a relatively low cost, email marketing provides an excellent return on investment (ROI) and has been proven effective in driving both online and offline sales. Advances in automation, segmentation, and personalization allow businesses to craft highly relevant and engaging messages, improving their chances of converting prospects into loyal customers. Given the rise of digital communication and online retail, the importance of transactional and marketing emails has grown significantly, making them essential tools in any business’s customer engagement strategy.

How Are Technological Advancements Enhancing Transactional and Marketing Emails?

Technological advancements are drastically improving the effectiveness and personalization of both transactional and marketing emails, allowing businesses to create more tailored, efficient, and results-driven communications. One of the most impactful advancements has been the rise of email automation platforms. These platforms allow businesses to set up automated email workflows that are triggered by user behavior, such as a welcome email after signing up or a follow-up after abandoning a shopping cart. Automation ensures that emails are sent at the right time, providing timely, relevant content without manual intervention, thus saving time while maintaining customer engagement. Furthermore, these platforms can segment audiences based on specific criteria—such as purchase history, geographic location, or engagement level—enabling businesses to send targeted marketing campaigns that resonate with particular customer groups.

Personalization has also been enhanced through artificial intelligence (AI) and machine learning algorithms, which allow companies to analyze customer behavior, preferences, and past interactions to deliver more relevant content. With AI, businesses can dynamically tailor the subject lines, email body, and call-to-action buttons to suit each recipient, increasing the likelihood of conversions. For example, a customer who frequently purchases a particular product category might receive personalized recommendations and offers related to that category. Additionally, AI can predict the optimal time to send emails, boosting open rates and engagement by ensuring that messages land in the inbox when recipients are most likely to check their emails. These technologies are not only improving engagement rates but also enabling businesses to build stronger relationships with their customers through more meaningful, customized interactions.

Moreover, advancements in analytics and real-time tracking have empowered businesses to measure the performance of their email campaigns more accurately. Email marketing platforms provide detailed insights into metrics like open rates, click-through rates, bounce rates, and conversions, allowing marketers to optimize their strategies based on data-driven insights. A/B testing tools, for instance, enable businesses to test different versions of emails to determine which design, copy, or offer performs better, helping marketers continuously refine their campaigns. The integration of transactional emails with marketing platforms also allows companies to upsell or cross-sell products through subtle promotional content included in essential transactional emails, blurring the line between the two types of email communication. These technological innovations are transforming how businesses approach both transactional and marketing emails, making them more efficient, personalized, and impactful.

How Are Changing Consumer Behaviors and Preferences Shaping the Email Marketing Landscape?

Shifting consumer behaviors and preferences are significantly shaping the landscape of transactional and marketing emails, particularly as consumers demand more relevant, personalized, and value-driven communications. One of the key trends influencing this market is the growing expectation for highly tailored content. Modern consumers, accustomed to personalized experiences across digital platforms, now expect the same level of customization in their emails. Generic, one-size-fits-all email blasts are increasingly being ignored, while emails that are tailored to individual preferences, past purchases, and browsing behavior are more likely to capture attention and drive engagement. Businesses that fail to personalize their marketing emails risk being overlooked in a crowded inbox. Personalization is no longer limited to inserting a recipient's first name—advanced segmentation, dynamic content, and behavior-triggered emails are becoming the standard in customer communication.

Additionally, consumers are becoming more selective about the marketing emails they engage with, valuing quality over quantity. Inboxes are often cluttered with promotional messages, leading many recipients to unsubscribe from emails that they perceive as irrelevant or overwhelming. This shift has prompted businesses to focus on delivering high-value content, such as personalized offers, exclusive access, or educational material, to maintain subscriber interest. Furthermore, privacy concerns and the introduction of stricter data protection laws, such as the General Data Protection Regulation (GDPR) in Europe, have led to changes in how businesses collect and use customer data for email marketing. Consumers are now more conscious of their data privacy rights and prefer to engage with brands that demonstrate transparency and respect for their personal information. As a result, companies are prioritizing data security and obtaining clear consent from customers, ensuring compliance while building trust.

Mobile optimization is another critical factor shaping consumer interaction with transactional and marketing emails. With the majority of emails now being opened on smartphones, consumers expect seamless, mobile-friendly experiences. Emails that are not optimized for mobile devices—whether due to poor design, slow loading times, or broken links—are likely to result in lower engagement and higher unsubscribe rates. Responsive email design, which adapts to different screen sizes, is now a necessity. Additionally, the rise of interactive emails—where users can complete actions such as making a purchase, filling out a survey, or RSVPing for an event directly within the email—caters to the growing demand for convenience and speed in digital interactions. These changing consumer preferences are driving businesses to refine their email marketing strategies, focusing on delivering personalized, mobile-friendly, and value-driven content that aligns with consumer expectations.

What Is Driving the Growth of the Global Transactional and Marketing Emails Market?

The growth of the global transactional and marketing emails market is being driven by several key factors, including the expansion of e-commerce, the increasing importance of customer engagement, and advancements in digital marketing technologies. One of the primary drivers is the rise of e-commerce and online shopping, which has led to a growing need for businesses to communicate effectively with their customers throughout the purchase journey. Transactional emails play a crucial role in keeping customers informed about order confirmations, shipping updates, and account-related activities, while marketing emails help businesses build relationships, promote new products, and encourage repeat purchases. As e-commerce continues to grow globally, especially in emerging markets, the demand for robust and automated email communication systems is expected to rise.

Another significant driver of market growth is the increasing focus on customer engagement and retention. Businesses are recognizing that it is more cost-effective to retain existing customers than to acquire new ones, and email remains one of the most effective channels for building long-term customer relationships. Transactional emails, with their high open rates, offer businesses the opportunity to provide excellent customer service and drive engagement by including personalized content or recommendations. Meanwhile, marketing emails allow businesses to stay top-of-mind with their audience, nurturing leads, promoting loyalty programs, and fostering brand affinity. With customer expectations for personalized, relevant communication growing, email marketing has become a vital tool for companies seeking to deepen customer engagement and boost lifetime value.

Technological advancements, such as automation, AI, and data analytics, are also fueling the growth of the transactional and marketing emails market. Automation has made it easier for businesses to scale their email marketing efforts by setting up complex, multi-step workflows that trigger emails based on customer actions or inaction. This allows companies to maintain continuous communication with their customers without manual effort. AI and machine learning are enhancing email personalization by analyzing customer data to create hyper-targeted campaigns that cater to individual preferences and behaviors. As businesses increasingly rely on data-driven strategies, email marketing platforms that offer sophisticated analytics, segmentation, and A/B testing capabilities are gaining traction. The ability to measure and optimize campaign performance in real time is empowering businesses to improve their marketing ROI and customer retention rates.

Finally, the growth of mobile internet usage and the increasing penetration of smartphones are driving the expansion of email as a marketing channel. As consumers spend more time on their mobile devices, emails remain a convenient and accessible way for businesses to reach their audience. With the rise of omnichannel marketing strategies, companies are using emails to create seamless experiences that connect their digital marketing efforts across social media, websites, and apps. The combination of these factors—e-commerce expansion, customer engagement, technological innovation, and mobile adoption—is propelling the global transactional and marketing emails market, making it a critical tool for businesses across industries looking to engage with their customers and drive growth.

Select Competitors (Total 36 Featured) -

  • Amazon Web Services, Inc.
  • Bird B.V
  • Brevo (ex Sendinblue)
  • Constant Contact, Inc.
  • DMi Partners
  • Elastic Email
  • Ignite Visibility
  • Inbox Army LLC
  • Klaviyo
  • MailerSend Inc.

TABLE OF CONTENTS

I. METHODOLOGY

II. EXECUTIVE SUMMARY

  • 1. MARKET OVERVIEW
    • Influencer Market Insights
    • World Market Trajectories
    • Transactional and Marketing E-Mails - Global Key Competitors Percentage Market Share in 2024 (E)
    • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2024 (E)
  • 2. FOCUS ON SELECT PLAYERS
  • 3. MARKET TRENDS & DRIVERS
    • Increasing Focus on Personalization Drives Growth in Transactional and Marketing E-Mails
    • Case Overview: Increasing Use of E-Mails in Customer Retention Strategies Bodes Well for Market Growth
    • Focus on Enhancing Customer Engagement Spurs Demand for Interactive E-Mail Campaigns
    • Growth in E-Commerce and Digital Transactions Expands Opportunities for Transactional E-Mails
    • Case Overview: GDPR and Data Privacy Regulations Drive Adoption of Compliant E-Mail Marketing Solutions
    • Focus on Deliverability and Inbox Placement Propels Demand for Advanced E-Mail Solutions
    • Growing Popularity of Mobile-Friendly E-Mail Designs Bodes Well for E-Mail Marketing Services
    • Focus on Reducing Spam and Improving E-Mail Relevance Drives Adoption of AI-Enhanced Platforms
    • Focus on Integrating E-Mail Campaigns with CRM Systems Expands Opportunities for Data Synchronization
  • 4. GLOBAL MARKET PERSPECTIVE
    • TABLE 1: World Transactional and Marketing E-Mails Market Analysis of Annual Sales in US$ Million for Years 2014 through 2030
    • TABLE 2: World Recent Past, Current & Future Analysis for Transactional and Marketing E-Mails by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 3: World Historic Review for Transactional and Marketing E-Mails by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 4: World 16-Year Perspective for Transactional and Marketing E-Mails by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets for Years 2014, 2024 & 2030
    • TABLE 5: World Recent Past, Current & Future Analysis for Marketing Application by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 6: World Historic Review for Marketing Application by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 7: World 16-Year Perspective for Marketing Application by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2024 & 2030
    • TABLE 8: World Recent Past, Current & Future Analysis for Transactional Application by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 9: World Historic Review for Transactional Application by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 10: World 16-Year Perspective for Transactional Application by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2014, 2024 & 2030

III. MARKET ANALYSIS

  • UNITED STATES
    • Transactional and Marketing E-Mails Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2024 (E)
    • TABLE 11: USA Recent Past, Current & Future Analysis for Transactional and Marketing E-Mails by Application - Marketing Application and Transactional Application - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 12: USA Historic Review for Transactional and Marketing E-Mails by Application - Marketing Application and Transactional Application Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 13: USA 16-Year Perspective for Transactional and Marketing E-Mails by Application - Percentage Breakdown of Value Sales for Marketing Application and Transactional Application for the Years 2014, 2024 & 2030
  • CANADA
    • TABLE 14: Canada Recent Past, Current & Future Analysis for Transactional and Marketing E-Mails by Application - Marketing Application and Transactional Application - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 15: Canada Historic Review for Transactional and Marketing E-Mails by Application - Marketing Application and Transactional Application Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 16: Canada 16-Year Perspective for Transactional and Marketing E-Mails by Application - Percentage Breakdown of Value Sales for Marketing Application and Transactional Application for the Years 2014, 2024 & 2030
  • JAPAN
    • Transactional and Marketing E-Mails Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2024 (E)
    • TABLE 17: Japan Recent Past, Current & Future Analysis for Transactional and Marketing E-Mails by Application - Marketing Application and Transactional Application - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 18: Japan Historic Review for Transactional and Marketing E-Mails by Application - Marketing Application and Transactional Application Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 19: Japan 16-Year Perspective for Transactional and Marketing E-Mails by Application - Percentage Breakdown of Value Sales for Marketing Application and Transactional Application for the Years 2014, 2024 & 2030
  • CHINA
    • Transactional and Marketing E-Mails Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2024 (E)
    • TABLE 20: China Recent Past, Current & Future Analysis for Transactional and Marketing E-Mails by Application - Marketing Application and Transactional Application - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 21: China Historic Review for Transactional and Marketing E-Mails by Application - Marketing Application and Transactional Application Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 22: China 16-Year Perspective for Transactional and Marketing E-Mails by Application - Percentage Breakdown of Value Sales for Marketing Application and Transactional Application for the Years 2014, 2024 & 2030
  • EUROPE
    • Transactional and Marketing E-Mails Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2024 (E)
    • TABLE 23: Europe Recent Past, Current & Future Analysis for Transactional and Marketing E-Mails by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 24: Europe Historic Review for Transactional and Marketing E-Mails by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 25: Europe 16-Year Perspective for Transactional and Marketing E-Mails by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets for Years 2014, 2024 & 2030
    • TABLE 26: Europe Recent Past, Current & Future Analysis for Transactional and Marketing E-Mails by Application - Marketing Application and Transactional Application - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 27: Europe Historic Review for Transactional and Marketing E-Mails by Application - Marketing Application and Transactional Application Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 28: Europe 16-Year Perspective for Transactional and Marketing E-Mails by Application - Percentage Breakdown of Value Sales for Marketing Application and Transactional Application for the Years 2014, 2024 & 2030
  • FRANCE
    • Transactional and Marketing E-Mails Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2024 (E)
    • TABLE 29: France Recent Past, Current & Future Analysis for Transactional and Marketing E-Mails by Application - Marketing Application and Transactional Application - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 30: France Historic Review for Transactional and Marketing E-Mails by Application - Marketing Application and Transactional Application Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 31: France 16-Year Perspective for Transactional and Marketing E-Mails by Application - Percentage Breakdown of Value Sales for Marketing Application and Transactional Application for the Years 2014, 2024 & 2030
  • GERMANY
    • Transactional and Marketing E-Mails Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2024 (E)
    • TABLE 32: Germany Recent Past, Current & Future Analysis for Transactional and Marketing E-Mails by Application - Marketing Application and Transactional Application - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 33: Germany Historic Review for Transactional and Marketing E-Mails by Application - Marketing Application and Transactional Application Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 34: Germany 16-Year Perspective for Transactional and Marketing E-Mails by Application - Percentage Breakdown of Value Sales for Marketing Application and Transactional Application for the Years 2014, 2024 & 2030
  • ITALY
    • TABLE 35: Italy Recent Past, Current & Future Analysis for Transactional and Marketing E-Mails by Application - Marketing Application and Transactional Application - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 36: Italy Historic Review for Transactional and Marketing E-Mails by Application - Marketing Application and Transactional Application Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 37: Italy 16-Year Perspective for Transactional and Marketing E-Mails by Application - Percentage Breakdown of Value Sales for Marketing Application and Transactional Application for the Years 2014, 2024 & 2030
  • UNITED KINGDOM
    • Transactional and Marketing E-Mails Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2024 (E)
    • TABLE 38: UK Recent Past, Current & Future Analysis for Transactional and Marketing E-Mails by Application - Marketing Application and Transactional Application - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 39: UK Historic Review for Transactional and Marketing E-Mails by Application - Marketing Application and Transactional Application Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 40: UK 16-Year Perspective for Transactional and Marketing E-Mails by Application - Percentage Breakdown of Value Sales for Marketing Application and Transactional Application for the Years 2014, 2024 & 2030
  • SPAIN
    • TABLE 41: Spain Recent Past, Current & Future Analysis for Transactional and Marketing E-Mails by Application - Marketing Application and Transactional Application - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 42: Spain Historic Review for Transactional and Marketing E-Mails by Application - Marketing Application and Transactional Application Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 43: Spain 16-Year Perspective for Transactional and Marketing E-Mails by Application - Percentage Breakdown of Value Sales for Marketing Application and Transactional Application for the Years 2014, 2024 & 2030
  • RUSSIA
    • TABLE 44: Russia Recent Past, Current & Future Analysis for Transactional and Marketing E-Mails by Application - Marketing Application and Transactional Application - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 45: Russia Historic Review for Transactional and Marketing E-Mails by Application - Marketing Application and Transactional Application Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 46: Russia 16-Year Perspective for Transactional and Marketing E-Mails by Application - Percentage Breakdown of Value Sales for Marketing Application and Transactional Application for the Years 2014, 2024 & 2030
  • REST OF EUROPE
    • TABLE 47: Rest of Europe Recent Past, Current & Future Analysis for Transactional and Marketing E-Mails by Application - Marketing Application and Transactional Application - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 48: Rest of Europe Historic Review for Transactional and Marketing E-Mails by Application - Marketing Application and Transactional Application Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 49: Rest of Europe 16-Year Perspective for Transactional and Marketing E-Mails by Application - Percentage Breakdown of Value Sales for Marketing Application and Transactional Application for the Years 2014, 2024 & 2030
  • ASIA-PACIFIC
    • Transactional and Marketing E-Mails Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2024 (E)
    • TABLE 50: Asia-Pacific Recent Past, Current & Future Analysis for Transactional and Marketing E-Mails by Geographic Region - Australia, India, South Korea and Rest of Asia-Pacific Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 51: Asia-Pacific Historic Review for Transactional and Marketing E-Mails by Geographic Region - Australia, India, South Korea and Rest of Asia-Pacific Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 52: Asia-Pacific 16-Year Perspective for Transactional and Marketing E-Mails by Geographic Region - Percentage Breakdown of Value Sales for Australia, India, South Korea and Rest of Asia-Pacific Markets for Years 2014, 2024 & 2030
    • TABLE 53: Asia-Pacific Recent Past, Current & Future Analysis for Transactional and Marketing E-Mails by Application - Marketing Application and Transactional Application - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 54: Asia-Pacific Historic Review for Transactional and Marketing E-Mails by Application - Marketing Application and Transactional Application Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 55: Asia-Pacific 16-Year Perspective for Transactional and Marketing E-Mails by Application - Percentage Breakdown of Value Sales for Marketing Application and Transactional Application for the Years 2014, 2024 & 2030
  • AUSTRALIA
    • Transactional and Marketing E-Mails Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Australia for 2024 (E)
    • TABLE 56: Australia Recent Past, Current & Future Analysis for Transactional and Marketing E-Mails by Application - Marketing Application and Transactional Application - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 57: Australia Historic Review for Transactional and Marketing E-Mails by Application - Marketing Application and Transactional Application Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 58: Australia 16-Year Perspective for Transactional and Marketing E-Mails by Application - Percentage Breakdown of Value Sales for Marketing Application and Transactional Application for the Years 2014, 2024 & 2030
  • INDIA
    • Transactional and Marketing E-Mails Market Presence - Strong/Active/Niche/Trivial - Key Competitors in India for 2024 (E)
    • TABLE 59: India Recent Past, Current & Future Analysis for Transactional and Marketing E-Mails by Application - Marketing Application and Transactional Application - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 60: India Historic Review for Transactional and Marketing E-Mails by Application - Marketing Application and Transactional Application Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 61: India 16-Year Perspective for Transactional and Marketing E-Mails by Application - Percentage Breakdown of Value Sales for Marketing Application and Transactional Application for the Years 2014, 2024 & 2030
  • SOUTH KOREA
    • TABLE 62: South Korea Recent Past, Current & Future Analysis for Transactional and Marketing E-Mails by Application - Marketing Application and Transactional Application - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 63: South Korea Historic Review for Transactional and Marketing E-Mails by Application - Marketing Application and Transactional Application Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 64: South Korea 16-Year Perspective for Transactional and Marketing E-Mails by Application - Percentage Breakdown of Value Sales for Marketing Application and Transactional Application for the Years 2014, 2024 & 2030
  • REST OF ASIA-PACIFIC
    • TABLE 65: Rest of Asia-Pacific Recent Past, Current & Future Analysis for Transactional and Marketing E-Mails by Application - Marketing Application and Transactional Application - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 66: Rest of Asia-Pacific Historic Review for Transactional and Marketing E-Mails by Application - Marketing Application and Transactional Application Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 67: Rest of Asia-Pacific 16-Year Perspective for Transactional and Marketing E-Mails by Application - Percentage Breakdown of Value Sales for Marketing Application and Transactional Application for the Years 2014, 2024 & 2030
  • LATIN AMERICA
    • Transactional and Marketing E-Mails Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Latin America for 2024 (E)
    • TABLE 68: Latin America Recent Past, Current & Future Analysis for Transactional and Marketing E-Mails by Geographic Region - Argentina, Brazil, Mexico and Rest of Latin America Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 69: Latin America Historic Review for Transactional and Marketing E-Mails by Geographic Region - Argentina, Brazil, Mexico and Rest of Latin America Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 70: Latin America 16-Year Perspective for Transactional and Marketing E-Mails by Geographic Region - Percentage Breakdown of Value Sales for Argentina, Brazil, Mexico and Rest of Latin America Markets for Years 2014, 2024 & 2030
    • TABLE 71: Latin America Recent Past, Current & Future Analysis for Transactional and Marketing E-Mails by Application - Marketing Application and Transactional Application - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 72: Latin America Historic Review for Transactional and Marketing E-Mails by Application - Marketing Application and Transactional Application Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 73: Latin America 16-Year Perspective for Transactional and Marketing E-Mails by Application - Percentage Breakdown of Value Sales for Marketing Application and Transactional Application for the Years 2014, 2024 & 2030
  • ARGENTINA
    • TABLE 74: Argentina Recent Past, Current & Future Analysis for Transactional and Marketing E-Mails by Application - Marketing Application and Transactional Application - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 75: Argentina Historic Review for Transactional and Marketing E-Mails by Application - Marketing Application and Transactional Application Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 76: Argentina 16-Year Perspective for Transactional and Marketing E-Mails by Application - Percentage Breakdown of Value Sales for Marketing Application and Transactional Application for the Years 2014, 2024 & 2030
  • BRAZIL
    • TABLE 77: Brazil Recent Past, Current & Future Analysis for Transactional and Marketing E-Mails by Application - Marketing Application and Transactional Application - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 78: Brazil Historic Review for Transactional and Marketing E-Mails by Application - Marketing Application and Transactional Application Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 79: Brazil 16-Year Perspective for Transactional and Marketing E-Mails by Application - Percentage Breakdown of Value Sales for Marketing Application and Transactional Application for the Years 2014, 2024 & 2030
  • MEXICO
    • TABLE 80: Mexico Recent Past, Current & Future Analysis for Transactional and Marketing E-Mails by Application - Marketing Application and Transactional Application - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 81: Mexico Historic Review for Transactional and Marketing E-Mails by Application - Marketing Application and Transactional Application Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 82: Mexico 16-Year Perspective for Transactional and Marketing E-Mails by Application - Percentage Breakdown of Value Sales for Marketing Application and Transactional Application for the Years 2014, 2024 & 2030
  • REST OF LATIN AMERICA
    • TABLE 83: Rest of Latin America Recent Past, Current & Future Analysis for Transactional and Marketing E-Mails by Application - Marketing Application and Transactional Application - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 84: Rest of Latin America Historic Review for Transactional and Marketing E-Mails by Application - Marketing Application and Transactional Application Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 85: Rest of Latin America 16-Year Perspective for Transactional and Marketing E-Mails by Application - Percentage Breakdown of Value Sales for Marketing Application and Transactional Application for the Years 2014, 2024 & 2030
  • MIDDLE EAST
    • Transactional and Marketing E-Mails Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Middle East for 2024 (E)
    • TABLE 86: Middle East Recent Past, Current & Future Analysis for Transactional and Marketing E-Mails by Geographic Region - Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets - Independent Analysis of Annual Sales in US$ Million for Years 2023 through 2030 and % CAGR
    • TABLE 87: Middle East Historic Review for Transactional and Marketing E-Mails by Geographic Region - Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 88: Middle East 16-Year Perspective for Transactional and Marketing E-Mails by Geographic Region - Percentage Breakdown of Value Sales for Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets for Years 2014, 2024 & 2030
    • TABLE 89: Middle East Recent Past, Current & Future Analysis for Transactional and Marketing E-Mails by Application - Marketing Application and Transactional Application - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 90: Middle East Historic Review for Transactional and Marketing E-Mails by Application - Marketing Application and Transactional Application Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 91: Middle East 16-Year Perspective for Transactional and Marketing E-Mails by Application - Percentage Breakdown of Value Sales for Marketing Application and Transactional Application for the Years 2014, 2024 & 2030
  • IRAN
    • TABLE 92: Iran Recent Past, Current & Future Analysis for Transactional and Marketing E-Mails by Application - Marketing Application and Transactional Application - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 93: Iran Historic Review for Transactional and Marketing E-Mails by Application - Marketing Application and Transactional Application Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 94: Iran 16-Year Perspective for Transactional and Marketing E-Mails by Application - Percentage Breakdown of Value Sales for Marketing Application and Transactional Application for the Years 2014, 2024 & 2030
  • ISRAEL
    • TABLE 95: Israel Recent Past, Current & Future Analysis for Transactional and Marketing E-Mails by Application - Marketing Application and Transactional Application - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 96: Israel Historic Review for Transactional and Marketing E-Mails by Application - Marketing Application and Transactional Application Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 97: Israel 16-Year Perspective for Transactional and Marketing E-Mails by Application - Percentage Breakdown of Value Sales for Marketing Application and Transactional Application for the Years 2014, 2024 & 2030
  • SAUDI ARABIA
    • TABLE 98: Saudi Arabia Recent Past, Current & Future Analysis for Transactional and Marketing E-Mails by Application - Marketing Application and Transactional Application - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 99: Saudi Arabia Historic Review for Transactional and Marketing E-Mails by Application - Marketing Application and Transactional Application Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 100: Saudi Arabia 16-Year Perspective for Transactional and Marketing E-Mails by Application - Percentage Breakdown of Value Sales for Marketing Application and Transactional Application for the Years 2014, 2024 & 2030
  • UNITED ARAB EMIRATES
    • TABLE 101: UAE Recent Past, Current & Future Analysis for Transactional and Marketing E-Mails by Application - Marketing Application and Transactional Application - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 102: UAE Historic Review for Transactional and Marketing E-Mails by Application - Marketing Application and Transactional Application Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 103: UAE 16-Year Perspective for Transactional and Marketing E-Mails by Application - Percentage Breakdown of Value Sales for Marketing Application and Transactional Application for the Years 2014, 2024 & 2030
  • REST OF MIDDLE EAST
    • TABLE 104: Rest of Middle East Recent Past, Current & Future Analysis for Transactional and Marketing E-Mails by Application - Marketing Application and Transactional Application - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 105: Rest of Middle East Historic Review for Transactional and Marketing E-Mails by Application - Marketing Application and Transactional Application Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 106: Rest of Middle East 16-Year Perspective for Transactional and Marketing E-Mails by Application - Percentage Breakdown of Value Sales for Marketing Application and Transactional Application for the Years 2014, 2024 & 2030
  • AFRICA
    • Transactional and Marketing E-Mails Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Africa for 2024 (E)
    • TABLE 107: Africa Recent Past, Current & Future Analysis for Transactional and Marketing E-Mails by Application - Marketing Application and Transactional Application - Independent Analysis of Annual Sales in US$ Million for the Years 2023 through 2030 and % CAGR
    • TABLE 108: Africa Historic Review for Transactional and Marketing E-Mails by Application - Marketing Application and Transactional Application Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2022 and % CAGR
    • TABLE 109: Africa 16-Year Perspective for Transactional and Marketing E-Mails by Application - Percentage Breakdown of Value Sales for Marketing Application and Transactional Application for the Years 2014, 2024 & 2030

IV. COMPETITION

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