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마케팅용 생성형 인공지능 시장

Generative Artificial Intelligence in Marketing
발행일: | 리서치사: Market Glass, Inc. (Formerly Global Industry Analysts, Inc.) | 페이지 정보: 영문 218 Pages | 배송안내 : 1-2일 (영업일 기준)

    
    
    



※ 본 상품은 영문 자료로 한글과 영문 목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문 목차를 참고해주시기 바랍니다.

세계의 마케팅용 생성형 인공지능 시장은 2030년까지 266억 달러에 도달

2024년에 43억 달러로 추정되는 세계의 마케팅용 생성형 인공지능 시장은 분석 기간인 2024-2030년에 35.4%의 CAGR로 성장하며, 2030년에는 266억 달러에 달할 것으로 예측됩니다. 이 리포트에서 분석한 부문의 하나인 마케팅 소프트웨어용 생성형 AI는 CAGR 33.5%를 기록하며, 분석 기간 종료시에는 163억 달러에 달할 것으로 예측됩니다. 마케팅 서비스용 생성형 AI 부문의 성장률은 분석 기간에 CAGR 38.7%로 추정됩니다.

미국 시장은 11억 달러로 추정, 중국은 CAGR 33.7%로 성장 예측

미국의 마케팅용 생성형 인공지능 시장은 2024년에 11억 달러로 추정됩니다. 세계 2위의 경제대국인 중국은 2030년까지 40억 달러의 시장 규모에 달할 것으로 예측되며, 분석 기간인 2024-2030년의 CAGR은 33.7%입니다. 기타 주목해야 할 지역별 시장으로는 일본과 캐나다가 있으며, 분석 기간 중 CAGR은 각각 32.1%와 30.9%로 예측됩니다. 유럽에서는 독일이 CAGR 약 24.9%로 성장할 것으로 예측됩니다.

세계의 마케팅용 생성형 인공지능 시장 - 주요 동향과 촉진요인 정리

생성형 AI가 마케팅 컨텐츠 제작을 어떻게 변화시킬 것인가?

생성형 인공지능은 컨텐츠 제작 프로세스를 간소화하고 강화함으로써 마케팅에 혁명을 일으키고 있습니다. 기존 컨텐츠 제작에는 많은 시간과 창의적인 리소스가 필요했으나, 생성형 AI 툴은 단시간에 고품질의 개인화된 컨텐츠를 생성할 수 있습니다. 이러한 툴은 고급 자연 언어 처리(NLP) 알고리즘을 활용하여 특정 타깃 고객에 맞는 설득력 있는 카피, 블로그 글, 소셜미디어 컨텐츠, 심지어 광고 스크립트를 생성합니다. AI 기반 플랫폼은 소비자의 행동, 선호도, 참여 패턴을 분석하여 잠재고객의 마음을 사로잡는 컨텐츠를 생성하고 고객 참여와 브랜드 충성도를 높일 수 있습니다.

문장 컨텐츠 외에도 AI 생성형 AI는 시각적 미디어 제작에도 큰 진전을 이루고 있으며, AI 툴은 그래픽을 디자인하고, 마케팅 비디오를 제작하고, 광고를 위해 실제 시나리오를 시뮬레이션할 수도 있습니다. 이 기능은 전통적인 디자인 팀에 대한 의존도를 낮추고 마케팅 담당자가 보다 효율적으로 캠페인을 도입할 수 있도록 돕습니다. 또한 생성형 AI 툴은 전례 없는 규모의 마케팅 컨텐츠 A/B 테스트를 통해 마케터들이 가장 효과적인 전략을 결정하고 신속하게 반복할 수 있도록 돕습니다. 컨텐츠 제작을 자동화하고 최적화함으로써, 생성형 AI는 컨텐츠 중심의 마케팅이 점점 더 빠른 속도로 진행되는 가운데 기업이 경쟁 우위를 유지할 수 있도록 돕고 있습니다.

생성형 AI가 마케팅 분석의 핵심이 되는 이유는 무엇인가?

생성형 AI는 원시 데이터를 실행 가능한 인사이트으로 전환함으로써 마케터들이 데이터 분석에 접근하는 방식을 재구성하고 있습니다. 기존 분석 툴은 과거와 서술적 인사이트를 제공하지만, 생성형 AI는 미래 동향을 예측하고 데이터에 기반한 전략을 추천함으로써 한 걸음 더 나아가 AI 기반 플랫폼은 고객 상호 작용, 구매 행동, 시장 상황과 같은 방대한 데이터세트를 분석하여 새로운 기회와 과제를 식별합니다. 고객과의 상호작용, 구매 행동, 시장 상황 등 방대한 데이터세트를 분석하여 새로운 기회와 과제를 식별합니다. 이러한 인사이트을 통해 마케팅 담당자는 한발 앞선 의사결정을 내릴 수 있고, 캠페인의 효과를 높이고 자원을 보다 효율적으로 배분할 수 있습니다.

또 다른 중요한 용도는 고객 세분화에 있습니다. 생성형 AI는 웹 사이트 상호 작용, 소셜미디어 행동, 거래 내역 등 여러 소스의 데이터를 결합하여 매우 상세한 고객 프로파일을 생성할 수 있습니다. 이를 통해 신흥 시장 마케터들은 특정 소비자 취향에 맞는 초개인화 캠페인을 개발할 수 있습니다. 또한 생성형 AI를 활용한 예측 분석을 통해 마케팅 담당자는 고객의 니즈를 예측하고 적시에 제안을 제공함으로써 전환율과 고객 만족도를 향상시킬 수 있습니다. 마케팅 분석에 AI를 통합하면 기업이 잠재고객을 이해하고 소통하는 방식을 혁신적으로 변화시켜 더 깊은 연결과 영향력 있는 캠페인을 촉진할 수 있습니다.

기업은 고객 인게이지먼트에 생성형 AI를 어떻게 활용하고 있는가?

기업은 고객 참여를 재정의하고 고객과의 관계를 강화하기 위해 생성형 AI를 도입하고 있으며, AI 기반 챗봇과 가상 비서는 고객에게 실시간 지원과 개인화된 추천을 제공함으로써 현대 마케팅 전략의 필수 요소로 자리 잡고 있습니다. 마케팅 전략에 필수적인 존재가 되고 있습니다. 이러한 툴은 사용자 경험을 향상시킬 뿐만 아니라, 고객의 선호도와 페인 포인트에 대한 귀중한 데이터를 수집하여 마케팅 전략을 더욱 정교하게 개선하는 데 활용할 수 있습니다. 또한 AI 기반 플랫폼은 동적 컨텐츠 전송을 통해 실시간 참여를 가능하게 하고, 고객이 선호하는 채널을 통해 적절한 시기에 적절한 메시지를 수신할 수 있도록 돕습니다.

인공지능(AI)은 개인화된 보상 체계와 참여 전략을 구축함으로써 로열티 프로그램에도 변화를 가져오고 있습니다. AI는 고객 데이터를 분석하여 어떤 인센티브가 개별 고객에게 가장 큰 영향을 미칠지 예측하고, 더 큰 참여와 유지를 보장할 수 있습니다. 또한 AI 툴은 기업이 전체 고객 여정을 시뮬레이션하고 최적화하여 잠재적인 이탈 지점을 파악하고 고객 유지를 위한 솔루션을 구현할 수 있게 해줍니다. 모든 상호 작용을 개인화하고 강화할 수 있는 생성형 AI는 혼잡한 시장에서 눈에 띄고자 하는 기업에게 필수적인 요소로 자리 잡고 있습니다.

마케팅에서 생성형 AI의 성장을 가속하는 요인은 무엇인가?

마케팅 분야에서의 생성형 인공지능 시장의 성장은 개인화된 데이터베이스 마케팅 전략에 대한 수요 증가, E-Commerce의 부상, AI 기반 툴의 발전 등 여러 가지 요인에 의해 이루어지고 있습니다. 기업은 마케팅 워크플로우를 간소화하고, 운영 비용을 절감하며, 캠페인 성과를 개선하기 위해 생성형 AI를 도입하고 있습니다. 디지털 플랫폼의 확산과 일관성 있는 고품질 컨텐츠에 대한 요구는 AI 기반 컨텐츠 제작 솔루션에 대한 수요를 더욱 증가시키고 있습니다.

고객 행동을 분석하고 변화하는 소비자 취향에 적응할 수 있는 생성형 AI의 능력도 큰 성장 동력이 되고 있습니다. 기업은 AI를 활용하여 시청자를 더 깊이 이해하고 맞춤형 경험을 제공하고 지속적인 관계를 구축할 수 있게 되었습니다. 또한 머신러닝 알고리즘과 클라우드 컴퓨팅의 발전으로 인해 생성형 AI 툴은 접근성과 확장성이 향상되어 모든 규모의 기업에서 널리 채택되고 있습니다. 기업이 효율성, 창의성, 고객 참여를 최우선으로 삼고 있는 가운데, 생성형 AI는 전 세계 마케팅 전략의 미래를 형성하는 데 있으며, 핵심적인 역할을 할 준비가 되어 있습니다.

부문

컴포넌트(마케팅 소프트웨어, 마케팅 서비스); & 시스템 유형(텍스트 모델, 멀티모달 모델); & 용도(컨텐츠 생성 용도, 검색엔진최적화(SEO) 용도, 리드 육성 및 리드 스코어링 용도, 소셜미디어 마케팅 용도, 미디어 및 엔터테인먼트 용도, 기타 용도) 리드 스코어링 용도, 리포팅 및 분석 용도, 소셜미디어 마케팅 용도, 기타 용도) ; & 최종 용도(소매 및 E-Commerce 최종 용도, 미디어 및 엔터테인먼트 최종 용도, IT 및 통신 최종 용도, 헬스케어 최종 용도) ; 최종 용도(소매 및 E-Commerce 최종 용도, 미디어 및 엔터테인먼트 최종 용도, IT 및 통신 최종 용도, 의료 최종 용도, 헬스케어 최종 용도) 최종 용도(소매 및 E-Commerce 최종 용도, 미디어 및 엔터테인먼트 최종 용도, IT 및 통신 최종 용도, 헬스케어 최종 용도, BFSI 최종 용도, 자동차 및 운송 최종 용도, 기타 최종 용도)

조사 대상 기업의 예(총 44건)

  • AI Superior
  • Amazon Web Services, Inc.
  • Capgemini SE
  • Deloitte
  • Deloitte Digital
  • Delve AI, Inc.
  • Glean Technologies, Inc.
  • IBM Corporation
  • Jasper
  • Microsoft Corporation

목차

제1장 조사 방법

제2장 개요

  • 시장 개요
  • 주요 기업
  • 시장 동향과 촉진요인
  • 세계 시장의 전망

제3장 시장 분석

  • 미국
  • 캐나다
  • 일본
  • 중국
  • 유럽
  • 프랑스
  • 독일
  • 이탈리아
  • 영국
  • 기타 유럽
  • 아시아태평양
  • 기타 지역

제4장 경쟁

KSA 25.02.28

Global Generative Artificial Intelligence in Marketing Market to Reach US$26.6 Billion by 2030

The global market for Generative Artificial Intelligence in Marketing estimated at US$4.3 Billion in the year 2024, is expected to reach US$26.6 Billion by 2030, growing at a CAGR of 35.4% over the analysis period 2024-2030. Generative AI in Marketing Software, one of the segments analyzed in the report, is expected to record a 33.5% CAGR and reach US$16.3 Billion by the end of the analysis period. Growth in the Generative AI in Marketing Services segment is estimated at 38.7% CAGR over the analysis period.

The U.S. Market is Estimated at US$1.1 Billion While China is Forecast to Grow at 33.7% CAGR

The Generative Artificial Intelligence in Marketing market in the U.S. is estimated at US$1.1 Billion in the year 2024. China, the world's second largest economy, is forecast to reach a projected market size of US$4.0 Billion by the year 2030 trailing a CAGR of 33.7% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 32.1% and 30.9% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 24.9% CAGR.

Global Generative Artificial Intelligence in Marketing Market – Key Trends & Drivers Summarized

How Is Generative AI Transforming Content Creation in Marketing?

Generative Artificial Intelligence is revolutionizing marketing by streamlining and enhancing content creation processes. Traditional content generation often requires significant time and creative resources, but generative AI tools can produce high-quality, personalized content in a fraction of the time. These tools leverage advanced natural language processing (NLP) algorithms to create compelling copy, blog posts, social media content, and even ad scripts tailored to specific target audiences. By analyzing consumer behavior, preferences, and engagement patterns, AI-powered platforms can generate content that resonates deeply with audiences, boosting customer engagement and brand loyalty.

In addition to written content, generative AI has also made significant strides in visual media creation. AI tools can design graphics, create marketing videos, and even simulate real-life scenarios for advertisements. This capability reduces dependency on traditional design teams and empowers marketers to launch campaigns more efficiently. Furthermore, generative AI tools enable A/B testing of marketing content on an unprecedented scale, allowing marketers to determine the most effective strategies and iterate rapidly. By automating and optimizing content creation, generative AI is helping businesses maintain a competitive edge in an increasingly fast-paced and content-driven marketing landscape.

Why Is Generative AI Becoming a Cornerstone of Marketing Analytics?

Generative AI is reshaping how marketers approach data analytics by turning raw data into actionable insights. Traditional analytics tools provide historical and descriptive insights, but generative AI goes a step further by predicting future trends and recommending data-driven strategies. AI-powered platforms analyze vast datasets, including customer interactions, purchasing behavior, and market conditions, to identify emerging opportunities and challenges. These insights enable marketers to make proactive decisions, improve campaign effectiveness, and allocate resources more efficiently.

Another key application lies in customer segmentation. Generative AI can create highly detailed customer profiles by combining data from multiple sources, such as website interactions, social media behavior, and transaction history. This allows marketers to develop hyper-personalized campaigns that cater to specific consumer preferences. Furthermore, predictive analytics powered by generative AI enables marketers to anticipate customer needs and deliver timely recommendations, improving conversion rates and customer satisfaction. The integration of AI into marketing analytics is transforming how businesses understand and interact with their audiences, fostering deeper connections and more impactful campaigns.

How Are Businesses Leveraging Generative AI for Customer Engagement?

Businesses are adopting generative AI to redefine customer engagement and build stronger relationships with their audiences. AI-powered chatbots and virtual assistants have become integral to modern marketing strategies, providing real-time support and personalized recommendations to customers. These tools not only enhance user experiences but also collect valuable data on customer preferences and pain points, which can be used to refine marketing strategies further. Additionally, AI-driven platforms are enabling real-time engagement through dynamic content delivery, ensuring that customers receive the right message at the right time through their preferred channels.

Generative AI is also transforming loyalty programs by creating personalized reward structures and engagement strategies. By analyzing customer data, AI can predict which incentives will resonate most with individual customers, ensuring greater participation and retention. Furthermore, AI tools are enabling businesses to simulate and optimize entire customer journeys, identifying potential drop-off points and implementing solutions to retain customers. With its ability to personalize and enhance every interaction, generative AI is becoming indispensable for businesses aiming to stand out in a crowded marketplace.

What Factors Are Driving the Growth of Generative AI in Marketing?

The growth in the Generative Artificial Intelligence in Marketing market is driven by several factors, including the increasing demand for personalized and data-driven marketing strategies, the rise of e-commerce, and advancements in AI-powered tools. Businesses are adopting generative AI to streamline marketing workflows, reduce operational costs, and improve campaign outcomes. The proliferation of digital platforms and the need for consistent, high-quality content have further amplified the demand for AI-driven content creation solutions.

Generative AI’s ability to analyze customer behavior and adapt to changing consumer preferences is another significant growth driver. Companies are leveraging AI to gain a deeper understanding of their audiences, enabling them to deliver tailored experiences and build lasting relationships. Additionally, advancements in machine learning algorithms and cloud computing have made generative AI tools more accessible and scalable, encouraging widespread adoption across businesses of all sizes. As businesses continue to prioritize efficiency, creativity, and customer engagement, generative AI is poised to play a central role in shaping the future of marketing strategies worldwide.

SCOPE OF STUDY:

The report analyzes the Generative Artificial Intelligence in Marketing market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:

Component (Marketing Software, Marketing Services); System Type (Text Models, Multimodal Models); Application (Content Generation Application, Search Engine Optimization (SEO) Application, Lead Nurturing & Lead Scoring Application, Reporting & Analytics Application, Social Media Marketing Application, Other Applications); End-Use (Retail & E-Commerce End-Use, Media & Entertainment End-Use, IT & Telecom End-Use, Healthcare End-Use, BFSI End-Use, Automotive & Transportation End-Use, Other End-Uses)

Geographic Regions/Countries:

World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; and Rest of Europe); Asia-Pacific; Rest of World.

Select Competitors (Total 44 Featured) -

  • AI Superior
  • Amazon Web Services, Inc.
  • Capgemini SE
  • Deloitte
  • Deloitte Digital
  • Delve AI, Inc.
  • Glean Technologies, Inc.
  • IBM Corporation
  • Jasper
  • Microsoft Corporation

TABLE OF CONTENTS

I. METHODOLOGY

II. EXECUTIVE SUMMARY

  • 1. MARKET OVERVIEW
    • Influencer Market Insights
    • World Market Trajectories
    • Economic Frontiers: Trends, Trials & Transformations
    • Generative Artificial Intelligence in Marketing - Global Key Competitors Percentage Market Share in 2024 (E)
    • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2024 (E)
  • 2. FOCUS ON SELECT PLAYERS
  • 3. MARKET TRENDS & DRIVERS
    • Generative AI Spurs Growth in Personalized Marketing Campaigns and Customer Engagement
    • Expansion of AI-Powered Content Creation Broadens Addressable Opportunities for Marketers
    • Increased Demand for Predictive Analytics Propels AI Adoption in Campaign Optimization
    • AI-Driven Audience Segmentation Enhances Precision in Targeted Advertising
    • Generative AI Strengthens the Business Case for Real-Time Customer Insights
    • AI-Based Chatbots and Virtual Assistants Transform Customer Interaction Models
    • Integration with CRM Platforms Sustains Growth in AI-Enhanced Marketing Automation
    • AI-Powered Sentiment Analysis Drives Adoption of Predictive Brand Management Tools
    • Generative AI Creates New Opportunities in Multichannel Advertising Strategies
    • AI Innovations Accelerate the Growth of Interactive and Immersive Marketing Experiences
    • Generative AI Fuels Efficiencies in Dynamic Pricing and Personalized Promotions
    • Data Privacy and Compliance Concerns Influence Adoption of AI in Marketing
    • AI-Enhanced Visual Content Generation Drives Transformation in Branding Strategies
    • Generative AI Expands Market Opportunities in Voice Search and Conversational Marketing
  • 4. GLOBAL MARKET PERSPECTIVE
    • TABLE 1: World Generative Artificial Intelligence in Marketing Market Analysis of Annual Sales in US$ Million for Years 2015 through 2030
    • TABLE 2: World Recent Past, Current & Future Analysis for Generative Artificial Intelligence in Marketing by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 3: World 6-Year Perspective for Generative Artificial Intelligence in Marketing by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2025 & 2030
    • TABLE 4: World Recent Past, Current & Future Analysis for Marketing Software by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 5: World 6-Year Perspective for Marketing Software by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 6: World Recent Past, Current & Future Analysis for Marketing Services by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 7: World 6-Year Perspective for Marketing Services by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 8: World Recent Past, Current & Future Analysis for Other Applications by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 9: World 6-Year Perspective for Other Applications by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 10: World Recent Past, Current & Future Analysis for Content Generation Application by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 11: World 6-Year Perspective for Content Generation Application by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 12: World Recent Past, Current & Future Analysis for Search Engine Optimization (SEO) Application by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 13: World 6-Year Perspective for Search Engine Optimization (SEO) Application by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 14: World Recent Past, Current & Future Analysis for Lead Nurturing & Lead Scoring Application by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 15: World 6-Year Perspective for Lead Nurturing & Lead Scoring Application by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 16: World Recent Past, Current & Future Analysis for Reporting & Analytics Application by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 17: World 6-Year Perspective for Reporting & Analytics Application by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 18: World Recent Past, Current & Future Analysis for Social Media Marketing Application by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 19: World 6-Year Perspective for Social Media Marketing Application by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 20: World Recent Past, Current & Future Analysis for Retail & E-Commerce End-Use by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 21: World 6-Year Perspective for Retail & E-Commerce End-Use by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 22: World Recent Past, Current & Future Analysis for Media & Entertainment End-Use by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 23: World 6-Year Perspective for Media & Entertainment End-Use by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 24: World Recent Past, Current & Future Analysis for IT & Telecom End-Use by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 25: World 6-Year Perspective for IT & Telecom End-Use by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 26: World Recent Past, Current & Future Analysis for Healthcare End-Use by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 27: World 6-Year Perspective for Healthcare End-Use by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 28: World Recent Past, Current & Future Analysis for BFSI End-Use by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 29: World 6-Year Perspective for BFSI End-Use by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 30: World Recent Past, Current & Future Analysis for Automotive & Transportation End-Use by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 31: World 6-Year Perspective for Automotive & Transportation End-Use by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 32: World Recent Past, Current & Future Analysis for Other End-Uses by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 33: World 6-Year Perspective for Other End-Uses by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 34: World Recent Past, Current & Future Analysis for Text Models by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 35: World 6-Year Perspective for Text Models by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 36: World Recent Past, Current & Future Analysis for Multimodal Models by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 37: World 6-Year Perspective for Multimodal Models by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030

III. MARKET ANALYSIS

  • UNITED STATES
    • Generative Artificial Intelligence in Marketing Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2025 (E)
    • TABLE 38: USA Recent Past, Current & Future Analysis for Generative Artificial Intelligence in Marketing by Component - Marketing Software and Marketing Services - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 39: USA 6-Year Perspective for Generative Artificial Intelligence in Marketing by Component - Percentage Breakdown of Value Sales for Marketing Software and Marketing Services for the Years 2025 & 2030
    • TABLE 40: USA Recent Past, Current & Future Analysis for Generative Artificial Intelligence in Marketing by Application - Other Applications, Content Generation Application, Search Engine Optimization (SEO) Application, Lead Nurturing & Lead Scoring Application, Reporting & Analytics Application and Social Media Marketing Application - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 41: USA 6-Year Perspective for Generative Artificial Intelligence in Marketing by Application - Percentage Breakdown of Value Sales for Other Applications, Content Generation Application, Search Engine Optimization (SEO) Application, Lead Nurturing & Lead Scoring Application, Reporting & Analytics Application and Social Media Marketing Application for the Years 2025 & 2030
    • TABLE 42: USA Recent Past, Current & Future Analysis for Generative Artificial Intelligence in Marketing by End-Use - Retail & E-Commerce End-Use, Media & Entertainment End-Use, IT & Telecom End-Use, Healthcare End-Use, BFSI End-Use, Automotive & Transportation End-Use and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 43: USA 6-Year Perspective for Generative Artificial Intelligence in Marketing by End-Use - Percentage Breakdown of Value Sales for Retail & E-Commerce End-Use, Media & Entertainment End-Use, IT & Telecom End-Use, Healthcare End-Use, BFSI End-Use, Automotive & Transportation End-Use and Other End-Uses for the Years 2025 & 2030
    • TABLE 44: USA Recent Past, Current & Future Analysis for Generative Artificial Intelligence in Marketing by System Type - Text Models and Multimodal Models - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 45: USA 6-Year Perspective for Generative Artificial Intelligence in Marketing by System Type - Percentage Breakdown of Value Sales for Text Models and Multimodal Models for the Years 2025 & 2030
  • CANADA
    • TABLE 46: Canada Recent Past, Current & Future Analysis for Generative Artificial Intelligence in Marketing by Component - Marketing Software and Marketing Services - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 47: Canada 6-Year Perspective for Generative Artificial Intelligence in Marketing by Component - Percentage Breakdown of Value Sales for Marketing Software and Marketing Services for the Years 2025 & 2030
    • TABLE 48: Canada Recent Past, Current & Future Analysis for Generative Artificial Intelligence in Marketing by Application - Other Applications, Content Generation Application, Search Engine Optimization (SEO) Application, Lead Nurturing & Lead Scoring Application, Reporting & Analytics Application and Social Media Marketing Application - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 49: Canada 6-Year Perspective for Generative Artificial Intelligence in Marketing by Application - Percentage Breakdown of Value Sales for Other Applications, Content Generation Application, Search Engine Optimization (SEO) Application, Lead Nurturing & Lead Scoring Application, Reporting & Analytics Application and Social Media Marketing Application for the Years 2025 & 2030
    • TABLE 50: Canada Recent Past, Current & Future Analysis for Generative Artificial Intelligence in Marketing by End-Use - Retail & E-Commerce End-Use, Media & Entertainment End-Use, IT & Telecom End-Use, Healthcare End-Use, BFSI End-Use, Automotive & Transportation End-Use and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 51: Canada 6-Year Perspective for Generative Artificial Intelligence in Marketing by End-Use - Percentage Breakdown of Value Sales for Retail & E-Commerce End-Use, Media & Entertainment End-Use, IT & Telecom End-Use, Healthcare End-Use, BFSI End-Use, Automotive & Transportation End-Use and Other End-Uses for the Years 2025 & 2030
    • TABLE 52: Canada Recent Past, Current & Future Analysis for Generative Artificial Intelligence in Marketing by System Type - Text Models and Multimodal Models - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 53: Canada 6-Year Perspective for Generative Artificial Intelligence in Marketing by System Type - Percentage Breakdown of Value Sales for Text Models and Multimodal Models for the Years 2025 & 2030
  • JAPAN
    • Generative Artificial Intelligence in Marketing Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2025 (E)
    • TABLE 54: Japan Recent Past, Current & Future Analysis for Generative Artificial Intelligence in Marketing by Component - Marketing Software and Marketing Services - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 55: Japan 6-Year Perspective for Generative Artificial Intelligence in Marketing by Component - Percentage Breakdown of Value Sales for Marketing Software and Marketing Services for the Years 2025 & 2030
    • TABLE 56: Japan Recent Past, Current & Future Analysis for Generative Artificial Intelligence in Marketing by Application - Other Applications, Content Generation Application, Search Engine Optimization (SEO) Application, Lead Nurturing & Lead Scoring Application, Reporting & Analytics Application and Social Media Marketing Application - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 57: Japan 6-Year Perspective for Generative Artificial Intelligence in Marketing by Application - Percentage Breakdown of Value Sales for Other Applications, Content Generation Application, Search Engine Optimization (SEO) Application, Lead Nurturing & Lead Scoring Application, Reporting & Analytics Application and Social Media Marketing Application for the Years 2025 & 2030
    • TABLE 58: Japan Recent Past, Current & Future Analysis for Generative Artificial Intelligence in Marketing by End-Use - Retail & E-Commerce End-Use, Media & Entertainment End-Use, IT & Telecom End-Use, Healthcare End-Use, BFSI End-Use, Automotive & Transportation End-Use and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 59: Japan 6-Year Perspective for Generative Artificial Intelligence in Marketing by End-Use - Percentage Breakdown of Value Sales for Retail & E-Commerce End-Use, Media & Entertainment End-Use, IT & Telecom End-Use, Healthcare End-Use, BFSI End-Use, Automotive & Transportation End-Use and Other End-Uses for the Years 2025 & 2030
    • TABLE 60: Japan Recent Past, Current & Future Analysis for Generative Artificial Intelligence in Marketing by System Type - Text Models and Multimodal Models - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 61: Japan 6-Year Perspective for Generative Artificial Intelligence in Marketing by System Type - Percentage Breakdown of Value Sales for Text Models and Multimodal Models for the Years 2025 & 2030
  • CHINA
    • Generative Artificial Intelligence in Marketing Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2025 (E)
    • TABLE 62: China Recent Past, Current & Future Analysis for Generative Artificial Intelligence in Marketing by Component - Marketing Software and Marketing Services - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 63: China 6-Year Perspective for Generative Artificial Intelligence in Marketing by Component - Percentage Breakdown of Value Sales for Marketing Software and Marketing Services for the Years 2025 & 2030
    • TABLE 64: China Recent Past, Current & Future Analysis for Generative Artificial Intelligence in Marketing by Application - Other Applications, Content Generation Application, Search Engine Optimization (SEO) Application, Lead Nurturing & Lead Scoring Application, Reporting & Analytics Application and Social Media Marketing Application - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 65: China 6-Year Perspective for Generative Artificial Intelligence in Marketing by Application - Percentage Breakdown of Value Sales for Other Applications, Content Generation Application, Search Engine Optimization (SEO) Application, Lead Nurturing & Lead Scoring Application, Reporting & Analytics Application and Social Media Marketing Application for the Years 2025 & 2030
    • TABLE 66: China Recent Past, Current & Future Analysis for Generative Artificial Intelligence in Marketing by End-Use - Retail & E-Commerce End-Use, Media & Entertainment End-Use, IT & Telecom End-Use, Healthcare End-Use, BFSI End-Use, Automotive & Transportation End-Use and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 67: China 6-Year Perspective for Generative Artificial Intelligence in Marketing by End-Use - Percentage Breakdown of Value Sales for Retail & E-Commerce End-Use, Media & Entertainment End-Use, IT & Telecom End-Use, Healthcare End-Use, BFSI End-Use, Automotive & Transportation End-Use and Other End-Uses for the Years 2025 & 2030
    • TABLE 68: China Recent Past, Current & Future Analysis for Generative Artificial Intelligence in Marketing by System Type - Text Models and Multimodal Models - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 69: China 6-Year Perspective for Generative Artificial Intelligence in Marketing by System Type - Percentage Breakdown of Value Sales for Text Models and Multimodal Models for the Years 2025 & 2030
  • EUROPE
    • Generative Artificial Intelligence in Marketing Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2025 (E)
    • TABLE 70: Europe Recent Past, Current & Future Analysis for Generative Artificial Intelligence in Marketing by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 71: Europe 6-Year Perspective for Generative Artificial Intelligence in Marketing by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK and Rest of Europe Markets for Years 2025 & 2030
    • TABLE 72: Europe Recent Past, Current & Future Analysis for Generative Artificial Intelligence in Marketing by Component - Marketing Software and Marketing Services - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 73: Europe 6-Year Perspective for Generative Artificial Intelligence in Marketing by Component - Percentage Breakdown of Value Sales for Marketing Software and Marketing Services for the Years 2025 & 2030
    • TABLE 74: Europe Recent Past, Current & Future Analysis for Generative Artificial Intelligence in Marketing by Application - Other Applications, Content Generation Application, Search Engine Optimization (SEO) Application, Lead Nurturing & Lead Scoring Application, Reporting & Analytics Application and Social Media Marketing Application - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 75: Europe 6-Year Perspective for Generative Artificial Intelligence in Marketing by Application - Percentage Breakdown of Value Sales for Other Applications, Content Generation Application, Search Engine Optimization (SEO) Application, Lead Nurturing & Lead Scoring Application, Reporting & Analytics Application and Social Media Marketing Application for the Years 2025 & 2030
    • TABLE 76: Europe Recent Past, Current & Future Analysis for Generative Artificial Intelligence in Marketing by End-Use - Retail & E-Commerce End-Use, Media & Entertainment End-Use, IT & Telecom End-Use, Healthcare End-Use, BFSI End-Use, Automotive & Transportation End-Use and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 77: Europe 6-Year Perspective for Generative Artificial Intelligence in Marketing by End-Use - Percentage Breakdown of Value Sales for Retail & E-Commerce End-Use, Media & Entertainment End-Use, IT & Telecom End-Use, Healthcare End-Use, BFSI End-Use, Automotive & Transportation End-Use and Other End-Uses for the Years 2025 & 2030
    • TABLE 78: Europe Recent Past, Current & Future Analysis for Generative Artificial Intelligence in Marketing by System Type - Text Models and Multimodal Models - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 79: Europe 6-Year Perspective for Generative Artificial Intelligence in Marketing by System Type - Percentage Breakdown of Value Sales for Text Models and Multimodal Models for the Years 2025 & 2030
  • FRANCE
    • Generative Artificial Intelligence in Marketing Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2025 (E)
    • TABLE 80: France Recent Past, Current & Future Analysis for Generative Artificial Intelligence in Marketing by Component - Marketing Software and Marketing Services - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 81: France 6-Year Perspective for Generative Artificial Intelligence in Marketing by Component - Percentage Breakdown of Value Sales for Marketing Software and Marketing Services for the Years 2025 & 2030
    • TABLE 82: France Recent Past, Current & Future Analysis for Generative Artificial Intelligence in Marketing by Application - Other Applications, Content Generation Application, Search Engine Optimization (SEO) Application, Lead Nurturing & Lead Scoring Application, Reporting & Analytics Application and Social Media Marketing Application - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 83: France 6-Year Perspective for Generative Artificial Intelligence in Marketing by Application - Percentage Breakdown of Value Sales for Other Applications, Content Generation Application, Search Engine Optimization (SEO) Application, Lead Nurturing & Lead Scoring Application, Reporting & Analytics Application and Social Media Marketing Application for the Years 2025 & 2030
    • TABLE 84: France Recent Past, Current & Future Analysis for Generative Artificial Intelligence in Marketing by End-Use - Retail & E-Commerce End-Use, Media & Entertainment End-Use, IT & Telecom End-Use, Healthcare End-Use, BFSI End-Use, Automotive & Transportation End-Use and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 85: France 6-Year Perspective for Generative Artificial Intelligence in Marketing by End-Use - Percentage Breakdown of Value Sales for Retail & E-Commerce End-Use, Media & Entertainment End-Use, IT & Telecom End-Use, Healthcare End-Use, BFSI End-Use, Automotive & Transportation End-Use and Other End-Uses for the Years 2025 & 2030
    • TABLE 86: France Recent Past, Current & Future Analysis for Generative Artificial Intelligence in Marketing by System Type - Text Models and Multimodal Models - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 87: France 6-Year Perspective for Generative Artificial Intelligence in Marketing by System Type - Percentage Breakdown of Value Sales for Text Models and Multimodal Models for the Years 2025 & 2030
  • GERMANY
    • Generative Artificial Intelligence in Marketing Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2025 (E)
    • TABLE 88: Germany Recent Past, Current & Future Analysis for Generative Artificial Intelligence in Marketing by Component - Marketing Software and Marketing Services - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 89: Germany 6-Year Perspective for Generative Artificial Intelligence in Marketing by Component - Percentage Breakdown of Value Sales for Marketing Software and Marketing Services for the Years 2025 & 2030
    • TABLE 90: Germany Recent Past, Current & Future Analysis for Generative Artificial Intelligence in Marketing by Application - Other Applications, Content Generation Application, Search Engine Optimization (SEO) Application, Lead Nurturing & Lead Scoring Application, Reporting & Analytics Application and Social Media Marketing Application - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 91: Germany 6-Year Perspective for Generative Artificial Intelligence in Marketing by Application - Percentage Breakdown of Value Sales for Other Applications, Content Generation Application, Search Engine Optimization (SEO) Application, Lead Nurturing & Lead Scoring Application, Reporting & Analytics Application and Social Media Marketing Application for the Years 2025 & 2030
    • TABLE 92: Germany Recent Past, Current & Future Analysis for Generative Artificial Intelligence in Marketing by End-Use - Retail & E-Commerce End-Use, Media & Entertainment End-Use, IT & Telecom End-Use, Healthcare End-Use, BFSI End-Use, Automotive & Transportation End-Use and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 93: Germany 6-Year Perspective for Generative Artificial Intelligence in Marketing by End-Use - Percentage Breakdown of Value Sales for Retail & E-Commerce End-Use, Media & Entertainment End-Use, IT & Telecom End-Use, Healthcare End-Use, BFSI End-Use, Automotive & Transportation End-Use and Other End-Uses for the Years 2025 & 2030
    • TABLE 94: Germany Recent Past, Current & Future Analysis for Generative Artificial Intelligence in Marketing by System Type - Text Models and Multimodal Models - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 95: Germany 6-Year Perspective for Generative Artificial Intelligence in Marketing by System Type - Percentage Breakdown of Value Sales for Text Models and Multimodal Models for the Years 2025 & 2030
  • ITALY
    • TABLE 96: Italy Recent Past, Current & Future Analysis for Generative Artificial Intelligence in Marketing by Component - Marketing Software and Marketing Services - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 97: Italy 6-Year Perspective for Generative Artificial Intelligence in Marketing by Component - Percentage Breakdown of Value Sales for Marketing Software and Marketing Services for the Years 2025 & 2030
    • TABLE 98: Italy Recent Past, Current & Future Analysis for Generative Artificial Intelligence in Marketing by Application - Other Applications, Content Generation Application, Search Engine Optimization (SEO) Application, Lead Nurturing & Lead Scoring Application, Reporting & Analytics Application and Social Media Marketing Application - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 99: Italy 6-Year Perspective for Generative Artificial Intelligence in Marketing by Application - Percentage Breakdown of Value Sales for Other Applications, Content Generation Application, Search Engine Optimization (SEO) Application, Lead Nurturing & Lead Scoring Application, Reporting & Analytics Application and Social Media Marketing Application for the Years 2025 & 2030
    • TABLE 100: Italy Recent Past, Current & Future Analysis for Generative Artificial Intelligence in Marketing by End-Use - Retail & E-Commerce End-Use, Media & Entertainment End-Use, IT & Telecom End-Use, Healthcare End-Use, BFSI End-Use, Automotive & Transportation End-Use and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 101: Italy 6-Year Perspective for Generative Artificial Intelligence in Marketing by End-Use - Percentage Breakdown of Value Sales for Retail & E-Commerce End-Use, Media & Entertainment End-Use, IT & Telecom End-Use, Healthcare End-Use, BFSI End-Use, Automotive & Transportation End-Use and Other End-Uses for the Years 2025 & 2030
    • TABLE 102: Italy Recent Past, Current & Future Analysis for Generative Artificial Intelligence in Marketing by System Type - Text Models and Multimodal Models - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 103: Italy 6-Year Perspective for Generative Artificial Intelligence in Marketing by System Type - Percentage Breakdown of Value Sales for Text Models and Multimodal Models for the Years 2025 & 2030
  • UNITED KINGDOM
    • Generative Artificial Intelligence in Marketing Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2025 (E)
    • TABLE 104: UK Recent Past, Current & Future Analysis for Generative Artificial Intelligence in Marketing by Component - Marketing Software and Marketing Services - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 105: UK 6-Year Perspective for Generative Artificial Intelligence in Marketing by Component - Percentage Breakdown of Value Sales for Marketing Software and Marketing Services for the Years 2025 & 2030
    • TABLE 106: UK Recent Past, Current & Future Analysis for Generative Artificial Intelligence in Marketing by Application - Other Applications, Content Generation Application, Search Engine Optimization (SEO) Application, Lead Nurturing & Lead Scoring Application, Reporting & Analytics Application and Social Media Marketing Application - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 107: UK 6-Year Perspective for Generative Artificial Intelligence in Marketing by Application - Percentage Breakdown of Value Sales for Other Applications, Content Generation Application, Search Engine Optimization (SEO) Application, Lead Nurturing & Lead Scoring Application, Reporting & Analytics Application and Social Media Marketing Application for the Years 2025 & 2030
    • TABLE 108: UK Recent Past, Current & Future Analysis for Generative Artificial Intelligence in Marketing by End-Use - Retail & E-Commerce End-Use, Media & Entertainment End-Use, IT & Telecom End-Use, Healthcare End-Use, BFSI End-Use, Automotive & Transportation End-Use and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 109: UK 6-Year Perspective for Generative Artificial Intelligence in Marketing by End-Use - Percentage Breakdown of Value Sales for Retail & E-Commerce End-Use, Media & Entertainment End-Use, IT & Telecom End-Use, Healthcare End-Use, BFSI End-Use, Automotive & Transportation End-Use and Other End-Uses for the Years 2025 & 2030
    • TABLE 110: UK Recent Past, Current & Future Analysis for Generative Artificial Intelligence in Marketing by System Type - Text Models and Multimodal Models - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 111: UK 6-Year Perspective for Generative Artificial Intelligence in Marketing by System Type - Percentage Breakdown of Value Sales for Text Models and Multimodal Models for the Years 2025 & 2030
  • REST OF EUROPE
    • TABLE 112: Rest of Europe Recent Past, Current & Future Analysis for Generative Artificial Intelligence in Marketing by Component - Marketing Software and Marketing Services - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 113: Rest of Europe 6-Year Perspective for Generative Artificial Intelligence in Marketing by Component - Percentage Breakdown of Value Sales for Marketing Software and Marketing Services for the Years 2025 & 2030
    • TABLE 114: Rest of Europe Recent Past, Current & Future Analysis for Generative Artificial Intelligence in Marketing by Application - Other Applications, Content Generation Application, Search Engine Optimization (SEO) Application, Lead Nurturing & Lead Scoring Application, Reporting & Analytics Application and Social Media Marketing Application - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 115: Rest of Europe 6-Year Perspective for Generative Artificial Intelligence in Marketing by Application - Percentage Breakdown of Value Sales for Other Applications, Content Generation Application, Search Engine Optimization (SEO) Application, Lead Nurturing & Lead Scoring Application, Reporting & Analytics Application and Social Media Marketing Application for the Years 2025 & 2030
    • TABLE 116: Rest of Europe Recent Past, Current & Future Analysis for Generative Artificial Intelligence in Marketing by End-Use - Retail & E-Commerce End-Use, Media & Entertainment End-Use, IT & Telecom End-Use, Healthcare End-Use, BFSI End-Use, Automotive & Transportation End-Use and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 117: Rest of Europe 6-Year Perspective for Generative Artificial Intelligence in Marketing by End-Use - Percentage Breakdown of Value Sales for Retail & E-Commerce End-Use, Media & Entertainment End-Use, IT & Telecom End-Use, Healthcare End-Use, BFSI End-Use, Automotive & Transportation End-Use and Other End-Uses for the Years 2025 & 2030
    • TABLE 118: Rest of Europe Recent Past, Current & Future Analysis for Generative Artificial Intelligence in Marketing by System Type - Text Models and Multimodal Models - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 119: Rest of Europe 6-Year Perspective for Generative Artificial Intelligence in Marketing by System Type - Percentage Breakdown of Value Sales for Text Models and Multimodal Models for the Years 2025 & 2030
  • ASIA-PACIFIC
    • Generative Artificial Intelligence in Marketing Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2025 (E)
    • TABLE 120: Asia-Pacific Recent Past, Current & Future Analysis for Generative Artificial Intelligence in Marketing by Component - Marketing Software and Marketing Services - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 121: Asia-Pacific 6-Year Perspective for Generative Artificial Intelligence in Marketing by Component - Percentage Breakdown of Value Sales for Marketing Software and Marketing Services for the Years 2025 & 2030
    • TABLE 122: Asia-Pacific Recent Past, Current & Future Analysis for Generative Artificial Intelligence in Marketing by Application - Other Applications, Content Generation Application, Search Engine Optimization (SEO) Application, Lead Nurturing & Lead Scoring Application, Reporting & Analytics Application and Social Media Marketing Application - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 123: Asia-Pacific 6-Year Perspective for Generative Artificial Intelligence in Marketing by Application - Percentage Breakdown of Value Sales for Other Applications, Content Generation Application, Search Engine Optimization (SEO) Application, Lead Nurturing & Lead Scoring Application, Reporting & Analytics Application and Social Media Marketing Application for the Years 2025 & 2030
    • TABLE 124: Asia-Pacific Recent Past, Current & Future Analysis for Generative Artificial Intelligence in Marketing by End-Use - Retail & E-Commerce End-Use, Media & Entertainment End-Use, IT & Telecom End-Use, Healthcare End-Use, BFSI End-Use, Automotive & Transportation End-Use and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 125: Asia-Pacific 6-Year Perspective for Generative Artificial Intelligence in Marketing by End-Use - Percentage Breakdown of Value Sales for Retail & E-Commerce End-Use, Media & Entertainment End-Use, IT & Telecom End-Use, Healthcare End-Use, BFSI End-Use, Automotive & Transportation End-Use and Other End-Uses for the Years 2025 & 2030
    • TABLE 126: Asia-Pacific Recent Past, Current & Future Analysis for Generative Artificial Intelligence in Marketing by System Type - Text Models and Multimodal Models - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 127: Asia-Pacific 6-Year Perspective for Generative Artificial Intelligence in Marketing by System Type - Percentage Breakdown of Value Sales for Text Models and Multimodal Models for the Years 2025 & 2030
  • REST OF WORLD
    • TABLE 128: Rest of World Recent Past, Current & Future Analysis for Generative Artificial Intelligence in Marketing by Component - Marketing Software and Marketing Services - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 129: Rest of World 6-Year Perspective for Generative Artificial Intelligence in Marketing by Component - Percentage Breakdown of Value Sales for Marketing Software and Marketing Services for the Years 2025 & 2030
    • TABLE 130: Rest of World Recent Past, Current & Future Analysis for Generative Artificial Intelligence in Marketing by Application - Other Applications, Content Generation Application, Search Engine Optimization (SEO) Application, Lead Nurturing & Lead Scoring Application, Reporting & Analytics Application and Social Media Marketing Application - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 131: Rest of World 6-Year Perspective for Generative Artificial Intelligence in Marketing by Application - Percentage Breakdown of Value Sales for Other Applications, Content Generation Application, Search Engine Optimization (SEO) Application, Lead Nurturing & Lead Scoring Application, Reporting & Analytics Application and Social Media Marketing Application for the Years 2025 & 2030
    • TABLE 132: Rest of World Recent Past, Current & Future Analysis for Generative Artificial Intelligence in Marketing by End-Use - Retail & E-Commerce End-Use, Media & Entertainment End-Use, IT & Telecom End-Use, Healthcare End-Use, BFSI End-Use, Automotive & Transportation End-Use and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 133: Rest of World 6-Year Perspective for Generative Artificial Intelligence in Marketing by End-Use - Percentage Breakdown of Value Sales for Retail & E-Commerce End-Use, Media & Entertainment End-Use, IT & Telecom End-Use, Healthcare End-Use, BFSI End-Use, Automotive & Transportation End-Use and Other End-Uses for the Years 2025 & 2030
    • TABLE 134: Rest of World Recent Past, Current & Future Analysis for Generative Artificial Intelligence in Marketing by System Type - Text Models and Multimodal Models - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 135: Rest of World 6-Year Perspective for Generative Artificial Intelligence in Marketing by System Type - Percentage Breakdown of Value Sales for Text Models and Multimodal Models for the Years 2025 & 2030

IV. COMPETITION

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