시장보고서
상품코드
1644260

세계의 가상 착용 시장

Virtual Try-On

발행일: | 리서치사: Market Glass, Inc. (Formerly Global Industry Analysts, Inc.) | 페이지 정보: 영문 157 Pages | 배송안내 : 1-2일 (영업일 기준)

    
    
    



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세계의 가상 착용 시장, 2030년에는 미국에서 488억 달러에 달할 전망

2024년에 125억 달러로 추정되는 세계의 가상 착용 시장은 2024-2030년에 CAGR 25.5%로 성장하며, 2030년에는 488억 달러에 달할 것으로 예측됩니다. 이 리포트에서 분석한 부문의 하나인 스마트폰 & 태블릿 단말기는 CAGR 26.8%를 기록하며, 분석 기간 종료까지 429억 달러에 달할 것으로 예측됩니다. 기타 디바이스 유형 분야의 성장률은 분석 기간 중 CAGR 18.1%로 추정됩니다.

미국 시장은 33억 달러로 추정, 중국은 CAGR 24.0%로 성장 예측

미국의 가상 착용 시장은 2024년에 33억 달러로 추정됩니다. 세계 2위의 경제대국인 중국은 2030년까지 74억 달러의 시장 규모에 달할 것으로 예측되며, 분석 기간인 2024-2030년의 CAGR은 24.0%입니다. 기타 주목해야 할 지역별 시장으로는 일본과 캐나다가 있으며, 분석 기간 중 CAGR은 각각 23.4%와 21.8%로 예측됩니다. 유럽에서는 독일이 CAGR 약 17.4%로 성장할 것으로 예측됩니다.

세계의 가상 착용 시장 동향과 촉진요인 정리

가상 착용이란 무엇이며, 쇼핑 경험에 어떤 혁명을 가져올 것인가?

가상 착용 기술은 증강현실(AR), 인공지능(AI), 실시간 이미징을 사용하여 소비자가 의류, 액세서리, 안경, 화장품 등의 상품을 실제로 착용하지 않고도 어떻게 보이는지 미리 볼 수 있게 해줍니다. 가상 착용은 실제와 같은 시뮬레이션을 생성하여 사용자가 충분한 정보를 바탕으로 구매 결정을 내릴 수 있게 함으로써 만족도를 높이고 반품률을 낮출 수 있습니다. 이 기술은 E-Commerce 플랫폼과 매장에서의 경험을 디지털로 재현하려는 소매 브랜드의 핵심이 되고 있습니다.

가상 피팅 솔루션의 등장은 편리함과 개인화의 완벽한 결합을 제공함으로써 소비자의 기대치를 변화시키고 있습니다. 온라인 쇼핑이 계속 성장함에 따라 고객들은 사이즈, 핏, 컬러에 대한 불확실성을 줄여줄 수 있는 툴을 점점 더 많이 요구하고 있습니다. 가상 피팅은 사용자가 실시간으로 제품을 시각화하여 디지털 쇼핑과 실제 쇼핑의 간극을 좁혀줌으로써 이러한 우려를 해소할 수 있도록 돕습니다. 소매업체에게 이 기술은 전환율을 높일 뿐만 아니라 현대적이고 매력적인 쇼핑 경험을 제공함으로써 고객 충성도를 높일 수 있습니다.

기술이 가상 착용 솔루션을 어떻게 향상시킬 수 있는가?

가상 피팅 기술의 성공은 증강현실, AI, 고해상도 이미지와 같은 최첨단 혁신 기술의 통합에 있습니다. 증강현실은 사용자의 이미지에 디지털 요소를 겹쳐서 실제와 같은 시뮬레이션을 만들어 제품의 정확한 시각화를 가능하게 합니다. 예를 들어 가상 거울을 통해 선글라스가 얼굴에 어떻게 어울리는지, 립스틱의 색조가 자신의 피부색을 어떻게 보완하는지 확인할 수 있으며, AI는 사용자의 선호도, 얼굴 특징, 신체 치수를 분석하여 개인에게 가장 적합한 제품을 추천함으로써 이러한 경험을 향상시킬 수 있습니다. 개선합니다.

또한 3D 모델링과 고해상도 이미지의 사용으로 사실적이고 정확한 시뮬레이션이 가능해졌습니다. 소매업체들은 머신러닝을 활용하여 이러한 모델을 개선하고 정확도를 높여 사용자 만족도를 향상시키는 사례가 늘고 있습니다. 가상 피팅 솔루션이 모바일 애플리케이션 및 E-Commerce 플랫폼과 통합되면서 스마트폰, 태블릿, 데스크톱을 통해 이 기술에 접근할 수 있게 되었습니다. 또한 클라우드 컴퓨팅과 5G 연결의 발전으로 실시간 처리와 상호 작용이 가능해져 끊김 없는 매끄러운 경험을 보장합니다.

가상 착용 기술의 보급을 촉진하는 동향은 무엇인가?

가상 피팅 기술의 급속한 확산에는 소비자 행동의 변화와 디지털 솔루션의 진보를 반영하는 몇 가지 동향이 있습니다. 중요한 동향 중 하나는 소매업에서 개인화에 대한 요구가 증가하고 있다는 점입니다. 가상 피팅 솔루션은 맞춤형 상품 제안과 인터랙티브한 미리보기를 제공함으로써 이러한 요구에 부응하고 있습니다. 이러한 추세는 개인화가 고객 만족의 핵심인 뷰티 및 패션 업계에서 특히 두드러지게 나타나고 있습니다.

또 다른 주목할 만한 동향은 소매업의 지속가능성에 대한 관심입니다. 가상 피팅은 물리적 샘플의 필요성을 줄이고 제품 반품을 최소화함으로써 브랜드의 환경 발자국을 줄이는 데 기여하고 있습니다. 소셜 커머스의 부상도 채택을 가속화하고 있습니다. 가상 피팅 툴은 소셜미디어 플랫폼과 원활하게 통합되어 사용자가 자신의 경험을 공유하고 동료의 피드백을 요청할 수 있습니다. 또한 AR 및 VR 생태계의 확장은 혁신을 촉진하고 있으며, 브랜드는 독특하고 기억에 남는 고객과의 상호 작용을 창출할 수 있는 몰입형 솔루션을 모색하고 있습니다. 이러한 추세는 가상 착용이 현대 소매 전략의 필수 요소로서 점점 더 중요해지고 있다는 점을 강조합니다.

가상 착용 시장의 성장을 가속하는 요인은 무엇인가?

가상 피팅 시장의 성장은 AR 및 AI 기술의 발전, 소비자 기대치의 변화, E-Commerce의 도입 확대 등 여러 요인에 의해 주도되고 있습니다. 주요 촉진요인 중 하나는 비접촉식 쇼핑 솔루션에 대한 선호도 증가이며, 이러한 추세는 COVID-19 팬데믹으로 인해 더욱 가속화되고 있습니다. 가상 착용은 기존의 착용 방법을 대체할 수 있는 안전하고 위생적인 방법을 제공하여 건강을 중시하는 소비자들을 만족시키고 있습니다. 또한 스마트폰과 초고속 인터넷의 보급으로 가상 착용 툴의 활용 범위가 넓어지고 더 많은 사람들이 접근할 수 있게 되었습니다.

가상 피팅은 사이즈, 착용감, 적합성 등 온라인 쇼핑의 대표적인 애로사항을 해결할 수 있다는 점에서 그 채택이 더욱 가속화되고 있습니다. 소매업체들은 고객 참여도를 높이고, 반품률을 낮추며, 운영을 간소화하기 위해 이 기술을 활용하고 있습니다. 가상 피팅이 물리적 쇼핑 경험과 디지털 쇼핑 경험의 간극을 좁히면서 옴니채널 소매 전략의 인기가 높아지는 것도 수요를 촉진하고 있습니다. 마지막으로 가상 피팅 툴와 고급 분석 및 머신러닝 플랫폼의 통합으로 브랜드는 소비자 행동에 대한 귀중한 인사이트를 수집할 수 있게 되어 개인화되고 효과적인 쇼핑 경험을 제공할 수 있는 능력이 더욱 향상되고 있습니다. 이러한 요소들로 인해 가상 피팅 기술은 소매 업계의 판도를 뒤바꿀 수 있는 잠재력을 가지고 있습니다.

부문

디바이스 유형(스마트폰 & 태블릿, 기타 디바이스 유형), 테크놀러지(증강현실 테크놀러지, 인공지능 & 기계학습 테크놀러지, 기타 테크놀러지), 애플리케이션(의류 & 의복 애플리케이션, 안경류 애플리케이션, 손목시계 & 주얼리 애플리케이션, 기타 애플리케이션)

조사 대상 기업의 예(주목 25사)

  • 3DLOOK, Inc.
  • Banuba Limited
  • CamCom s.r.o.(Auglio)
  • DeepAR
  • MySize
  • Queppelin Technology Solutions Pvt. Ltd.
  • Quy Technology Pvt. Ltd,(Quytech)
  • Wannaby, Inc.
  • WEARFITS
  • Zugara, Inc.

목차

제1장 조사 방법

제2장 개요

  • 시장 개요
  • 주요 기업
  • 시장 동향과 촉진요인
  • 세계 시장의 전망

제3장 시장 분석

  • 미국
  • 캐나다
  • 일본
  • 중국
  • 유럽
  • 프랑스
  • 독일
  • 이탈리아
  • 영국
  • 기타 유럽
  • 아시아태평양
  • 기타 지역

제4장 경쟁

KSA 25.02.20

Global Virtual Try-On Market to Reach US$48.8 Billion by 2030

The global market for Virtual Try-On estimated at US$12.5 Billion in the year 2024, is expected to reach US$48.8 Billion by 2030, growing at a CAGR of 25.5% over the analysis period 2024-2030. Smartphones & Tablets Device, one of the segments analyzed in the report, is expected to record a 26.8% CAGR and reach US$42.9 Billion by the end of the analysis period. Growth in the Other Device Types segment is estimated at 18.1% CAGR over the analysis period.

The U.S. Market is Estimated at US$3.3 Billion While China is Forecast to Grow at 24.0% CAGR

The Virtual Try-On market in the U.S. is estimated at US$3.3 Billion in the year 2024. China, the world's second largest economy, is forecast to reach a projected market size of US$7.4 Billion by the year 2030 trailing a CAGR of 24.0% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 23.4% and 21.8% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 17.4% CAGR.

Global Virtual Try-On Market - Key Trends & Drivers Summarized

What Is Virtual Try-On, and How Is It Revolutionizing Shopping Experiences?

Virtual try-on technology uses augmented reality (AR), artificial intelligence (AI), and real-time imaging to allow consumers to preview how products such as clothing, accessories, eyewear, or cosmetics would look on them without physical interaction. By creating realistic simulations, virtual try-on enables users to make informed purchase decisions, enhancing satisfaction and reducing returns. This technology is becoming a cornerstone for e-commerce platforms and retail brands seeking to replicate the in-store experience digitally.

The rise of virtual try-on solutions is transforming consumer expectations by offering a seamless blend of convenience and personalization. As online shopping continues to grow, customers increasingly demand tools that mitigate uncertainties associated with size, fit, or color. Virtual try-on addresses these concerns by allowing users to visualize products in real time, bridging the gap between digital and physical shopping. For retailers, this technology not only boosts conversion rates but also enhances customer loyalty by offering a modern, engaging shopping experience.

How Does Technology Empower Virtual Try-On Solutions?

The success of virtual try-on technology lies in its integration of cutting-edge innovations like AR, AI, and high-resolution imaging. Augmented reality overlays digital elements onto the user’s image, creating a lifelike simulation that allows for accurate visualization of products. For example, a virtual mirror can let users see how sunglasses fit their face or how a lipstick shade complements their skin tone. AI enhances this experience by analyzing user preferences, facial features, or body measurements to recommend products that best suit individual needs.

Additionally, the use of 3D modeling and high-resolution imaging ensures realistic and precise simulations. Retailers are increasingly leveraging machine learning to refine these models, improving accuracy and enhancing user satisfaction. The integration of virtual try-on solutions with mobile applications and e-commerce platforms has also expanded accessibility, allowing users to engage with the technology via smartphones, tablets, or desktops. Furthermore, advancements in cloud computing and 5G connectivity are enabling real-time processing and interactions, ensuring seamless and uninterrupted experiences.

What Trends Are Driving the Adoption of Virtual Try-On Technology?

Several trends are shaping the rapid adoption of virtual try-on technology, reflecting changing consumer behaviors and advancements in digital solutions. One significant trend is the growing demand for personalization in retail. Consumers expect shopping experiences tailored to their individual preferences and needs, and virtual try-on solutions address this by offering customized product recommendations and interactive previews. This trend is particularly evident in the beauty and fashion industries, where personalization is key to customer satisfaction.

Another notable trend is the emphasis on sustainability in retail. Virtual try-on reduces the need for physical samples and minimizes product returns, helping brands lower their environmental footprint. The rise of social commerce is also accelerating adoption, as virtual try-on tools integrate seamlessly with social media platforms, enabling users to share their experiences and seek feedback from peers. Additionally, the expansion of AR and VR ecosystems is driving innovation, with brands exploring immersive solutions to create unique and memorable customer interactions. These trends highlight the growing relevance of virtual try-on as a vital component of modern retail strategies.

What Factors Are Driving the Growth of the Virtual Try-On Market?

The growth in the virtual try-on market is driven by several factors, including advancements in AR and AI technologies, shifting consumer expectations, and the increasing adoption of e-commerce. One of the primary drivers is the rising preference for contactless shopping solutions, a trend accelerated by the COVID-19 pandemic. Virtual try-on offers a safe and hygienic alternative to traditional try-on methods, catering to health-conscious consumers. Additionally, the increasing penetration of smartphones and high-speed internet has expanded the reach of virtual try-on tools, making them accessible to a broader audience.

The adoption of virtual try-on is further fueled by its ability to address common pain points in online shopping, such as uncertainty over size, fit, or compatibility. Retailers are leveraging this technology to enhance customer engagement, reduce return rates, and streamline operations. The growing popularity of omnichannel retail strategies is also driving demand, as virtual try-on bridges the gap between physical and digital shopping experiences. Finally, the integration of virtual try-on tools with advanced analytics and machine learning platforms is enabling brands to gather valuable insights into consumer behavior, further enhancing their ability to deliver personalized and effective shopping experiences. These factors underscore the transformative potential of virtual try-on technology in reshaping the retail landscape.

SCOPE OF STUDY:

The report analyzes the Virtual Try-On market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:

Device Type (Smartphones & Tablets, Other Device Types); Technology (Augmented Reality Technology, Artificial Intelligence & Machine Learning Technology, Other Technologies); Application (Apparel & Clothing Application, Eyewear Application, Wristwatch & Jewelry Application, Other Applications)

Geographic Regions/Countries:

World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; and Rest of Europe); Asia-Pacific; Rest of World.

Select Competitors (Total 25 Featured) -

  • 3DLOOK, Inc.
  • Banuba Limited
  • CamCom s.r.o. (Auglio)
  • DeepAR
  • MySize
  • Queppelin Technology Solutions Pvt. Ltd.
  • Quy Technology Pvt. Ltd, (Quytech)
  • Wannaby, Inc.
  • WEARFITS
  • Zugara, Inc.

TABLE OF CONTENTS

I. METHODOLOGY

II. EXECUTIVE SUMMARY

  • 1. MARKET OVERVIEW
    • Influencer Market Insights
    • World Market Trajectories
    • Economic Frontiers: Trends, Trials & Transformations
    • Virtual Try-On - Global Key Competitors Percentage Market Share in 2024 (E)
    • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2024 (E)
  • 2. FOCUS ON SELECT PLAYERS
  • 3. MARKET TRENDS & DRIVERS
    • Rising Demand for Personalized Shopping Fuels Adoption of Virtual Try-On Solutions
    • Advancements in Augmented Reality Propel Innovation in Virtual Try-On Technologies
    • Focus on Enhancing Customer Engagement Drives Virtual Try-On Integration in E-Commerce
    • Growth in Beauty and Fashion Industries Highlights Demand for Virtual Try-On Platforms
    • Advancements in AI and Machine Learning Enhance Personalization in Virtual Try-On Experiences
    • Focus on Reducing Product Returns Boosts Adoption of Virtual Try-On Systems
    • Integration with Mobile Apps Expands Accessibility of Virtual Try-On Solutions
    • Rising Popularity of Social Commerce Fuels Innovation in Virtual Try-On Features
    • Emergence of 3D Body Scanning Technologies Expands Applications for Virtual Try-On
    • Focus on Sustainability Trends Encourages Development of Virtual Fitting Room Solutions
    • Growth in Hybrid Retail Models Highlights Opportunities for Virtual Try-On Integration
    • Advancements in AR Glasses Enhance Realism in Virtual Try-On Experiences
    • Integration with Blockchain Technology Enables Secure Digital Product Try-On Experiences
  • 4. GLOBAL MARKET PERSPECTIVE
    • TABLE 1: World Virtual Try-On Market Analysis of Annual Sales in US$ Million for Years 2015 through 2030
    • TABLE 2: World Recent Past, Current & Future Analysis for Virtual Try-On by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 3: World 6-Year Perspective for Virtual Try-On by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2025 & 2030
    • TABLE 4: World Recent Past, Current & Future Analysis for Smartphones & Tablets by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 5: World 6-Year Perspective for Smartphones & Tablets by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 6: World Recent Past, Current & Future Analysis for Other Device Types by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 7: World 6-Year Perspective for Other Device Types by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 8: World Recent Past, Current & Future Analysis for Augmented Reality Technology by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 9: World 6-Year Perspective for Augmented Reality Technology by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 10: World Recent Past, Current & Future Analysis for Artificial Intelligence & Machine Learning Technology by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 11: World 6-Year Perspective for Artificial Intelligence & Machine Learning Technology by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 12: World Recent Past, Current & Future Analysis for Other Technologies by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 13: World 6-Year Perspective for Other Technologies by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 14: World Recent Past, Current & Future Analysis for Apparel & Clothing Application by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 15: World 6-Year Perspective for Apparel & Clothing Application by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 16: World Recent Past, Current & Future Analysis for Eyewear Application by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 17: World 6-Year Perspective for Eyewear Application by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 18: World Recent Past, Current & Future Analysis for Wristwatch & Jewelry Application by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 19: World 6-Year Perspective for Wristwatch & Jewelry Application by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 20: World Recent Past, Current & Future Analysis for Other Applications by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 21: World 6-Year Perspective for Other Applications by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030

III. MARKET ANALYSIS

  • UNITED STATES
    • Virtual Try-On Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2025 (E)
    • TABLE 22: USA Recent Past, Current & Future Analysis for Virtual Try-On by Device Type - Smartphones & Tablets and Other Device Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 23: USA 6-Year Perspective for Virtual Try-On by Device Type - Percentage Breakdown of Value Sales for Smartphones & Tablets and Other Device Types for the Years 2025 & 2030
    • TABLE 24: USA Recent Past, Current & Future Analysis for Virtual Try-On by Technology - Augmented Reality Technology, Artificial Intelligence & Machine Learning Technology and Other Technologies - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 25: USA 6-Year Perspective for Virtual Try-On by Technology - Percentage Breakdown of Value Sales for Augmented Reality Technology, Artificial Intelligence & Machine Learning Technology and Other Technologies for the Years 2025 & 2030
    • TABLE 26: USA Recent Past, Current & Future Analysis for Virtual Try-On by Application - Apparel & Clothing Application, Eyewear Application, Wristwatch & Jewelry Application and Other Applications - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 27: USA 6-Year Perspective for Virtual Try-On by Application - Percentage Breakdown of Value Sales for Apparel & Clothing Application, Eyewear Application, Wristwatch & Jewelry Application and Other Applications for the Years 2025 & 2030
  • CANADA
    • TABLE 28: Canada Recent Past, Current & Future Analysis for Virtual Try-On by Device Type - Smartphones & Tablets and Other Device Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 29: Canada 6-Year Perspective for Virtual Try-On by Device Type - Percentage Breakdown of Value Sales for Smartphones & Tablets and Other Device Types for the Years 2025 & 2030
    • TABLE 30: Canada Recent Past, Current & Future Analysis for Virtual Try-On by Technology - Augmented Reality Technology, Artificial Intelligence & Machine Learning Technology and Other Technologies - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 31: Canada 6-Year Perspective for Virtual Try-On by Technology - Percentage Breakdown of Value Sales for Augmented Reality Technology, Artificial Intelligence & Machine Learning Technology and Other Technologies for the Years 2025 & 2030
    • TABLE 32: Canada Recent Past, Current & Future Analysis for Virtual Try-On by Application - Apparel & Clothing Application, Eyewear Application, Wristwatch & Jewelry Application and Other Applications - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 33: Canada 6-Year Perspective for Virtual Try-On by Application - Percentage Breakdown of Value Sales for Apparel & Clothing Application, Eyewear Application, Wristwatch & Jewelry Application and Other Applications for the Years 2025 & 2030
  • JAPAN
    • Virtual Try-On Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2025 (E)
    • TABLE 34: Japan Recent Past, Current & Future Analysis for Virtual Try-On by Device Type - Smartphones & Tablets and Other Device Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 35: Japan 6-Year Perspective for Virtual Try-On by Device Type - Percentage Breakdown of Value Sales for Smartphones & Tablets and Other Device Types for the Years 2025 & 2030
    • TABLE 36: Japan Recent Past, Current & Future Analysis for Virtual Try-On by Technology - Augmented Reality Technology, Artificial Intelligence & Machine Learning Technology and Other Technologies - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 37: Japan 6-Year Perspective for Virtual Try-On by Technology - Percentage Breakdown of Value Sales for Augmented Reality Technology, Artificial Intelligence & Machine Learning Technology and Other Technologies for the Years 2025 & 2030
    • TABLE 38: Japan Recent Past, Current & Future Analysis for Virtual Try-On by Application - Apparel & Clothing Application, Eyewear Application, Wristwatch & Jewelry Application and Other Applications - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 39: Japan 6-Year Perspective for Virtual Try-On by Application - Percentage Breakdown of Value Sales for Apparel & Clothing Application, Eyewear Application, Wristwatch & Jewelry Application and Other Applications for the Years 2025 & 2030
  • CHINA
    • Virtual Try-On Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2025 (E)
    • TABLE 40: China Recent Past, Current & Future Analysis for Virtual Try-On by Device Type - Smartphones & Tablets and Other Device Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 41: China 6-Year Perspective for Virtual Try-On by Device Type - Percentage Breakdown of Value Sales for Smartphones & Tablets and Other Device Types for the Years 2025 & 2030
    • TABLE 42: China Recent Past, Current & Future Analysis for Virtual Try-On by Technology - Augmented Reality Technology, Artificial Intelligence & Machine Learning Technology and Other Technologies - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 43: China 6-Year Perspective for Virtual Try-On by Technology - Percentage Breakdown of Value Sales for Augmented Reality Technology, Artificial Intelligence & Machine Learning Technology and Other Technologies for the Years 2025 & 2030
    • TABLE 44: China Recent Past, Current & Future Analysis for Virtual Try-On by Application - Apparel & Clothing Application, Eyewear Application, Wristwatch & Jewelry Application and Other Applications - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 45: China 6-Year Perspective for Virtual Try-On by Application - Percentage Breakdown of Value Sales for Apparel & Clothing Application, Eyewear Application, Wristwatch & Jewelry Application and Other Applications for the Years 2025 & 2030
  • EUROPE
    • Virtual Try-On Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2025 (E)
    • TABLE 46: Europe Recent Past, Current & Future Analysis for Virtual Try-On by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 47: Europe 6-Year Perspective for Virtual Try-On by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK and Rest of Europe Markets for Years 2025 & 2030
    • TABLE 48: Europe Recent Past, Current & Future Analysis for Virtual Try-On by Device Type - Smartphones & Tablets and Other Device Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 49: Europe 6-Year Perspective for Virtual Try-On by Device Type - Percentage Breakdown of Value Sales for Smartphones & Tablets and Other Device Types for the Years 2025 & 2030
    • TABLE 50: Europe Recent Past, Current & Future Analysis for Virtual Try-On by Technology - Augmented Reality Technology, Artificial Intelligence & Machine Learning Technology and Other Technologies - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 51: Europe 6-Year Perspective for Virtual Try-On by Technology - Percentage Breakdown of Value Sales for Augmented Reality Technology, Artificial Intelligence & Machine Learning Technology and Other Technologies for the Years 2025 & 2030
    • TABLE 52: Europe Recent Past, Current & Future Analysis for Virtual Try-On by Application - Apparel & Clothing Application, Eyewear Application, Wristwatch & Jewelry Application and Other Applications - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 53: Europe 6-Year Perspective for Virtual Try-On by Application - Percentage Breakdown of Value Sales for Apparel & Clothing Application, Eyewear Application, Wristwatch & Jewelry Application and Other Applications for the Years 2025 & 2030
  • FRANCE
    • Virtual Try-On Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2025 (E)
    • TABLE 54: France Recent Past, Current & Future Analysis for Virtual Try-On by Device Type - Smartphones & Tablets and Other Device Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 55: France 6-Year Perspective for Virtual Try-On by Device Type - Percentage Breakdown of Value Sales for Smartphones & Tablets and Other Device Types for the Years 2025 & 2030
    • TABLE 56: France Recent Past, Current & Future Analysis for Virtual Try-On by Technology - Augmented Reality Technology, Artificial Intelligence & Machine Learning Technology and Other Technologies - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 57: France 6-Year Perspective for Virtual Try-On by Technology - Percentage Breakdown of Value Sales for Augmented Reality Technology, Artificial Intelligence & Machine Learning Technology and Other Technologies for the Years 2025 & 2030
    • TABLE 58: France Recent Past, Current & Future Analysis for Virtual Try-On by Application - Apparel & Clothing Application, Eyewear Application, Wristwatch & Jewelry Application and Other Applications - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 59: France 6-Year Perspective for Virtual Try-On by Application - Percentage Breakdown of Value Sales for Apparel & Clothing Application, Eyewear Application, Wristwatch & Jewelry Application and Other Applications for the Years 2025 & 2030
  • GERMANY
    • Virtual Try-On Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2025 (E)
    • TABLE 60: Germany Recent Past, Current & Future Analysis for Virtual Try-On by Device Type - Smartphones & Tablets and Other Device Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 61: Germany 6-Year Perspective for Virtual Try-On by Device Type - Percentage Breakdown of Value Sales for Smartphones & Tablets and Other Device Types for the Years 2025 & 2030
    • TABLE 62: Germany Recent Past, Current & Future Analysis for Virtual Try-On by Technology - Augmented Reality Technology, Artificial Intelligence & Machine Learning Technology and Other Technologies - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 63: Germany 6-Year Perspective for Virtual Try-On by Technology - Percentage Breakdown of Value Sales for Augmented Reality Technology, Artificial Intelligence & Machine Learning Technology and Other Technologies for the Years 2025 & 2030
    • TABLE 64: Germany Recent Past, Current & Future Analysis for Virtual Try-On by Application - Apparel & Clothing Application, Eyewear Application, Wristwatch & Jewelry Application and Other Applications - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 65: Germany 6-Year Perspective for Virtual Try-On by Application - Percentage Breakdown of Value Sales for Apparel & Clothing Application, Eyewear Application, Wristwatch & Jewelry Application and Other Applications for the Years 2025 & 2030
  • ITALY
    • TABLE 66: Italy Recent Past, Current & Future Analysis for Virtual Try-On by Device Type - Smartphones & Tablets and Other Device Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 67: Italy 6-Year Perspective for Virtual Try-On by Device Type - Percentage Breakdown of Value Sales for Smartphones & Tablets and Other Device Types for the Years 2025 & 2030
    • TABLE 68: Italy Recent Past, Current & Future Analysis for Virtual Try-On by Technology - Augmented Reality Technology, Artificial Intelligence & Machine Learning Technology and Other Technologies - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 69: Italy 6-Year Perspective for Virtual Try-On by Technology - Percentage Breakdown of Value Sales for Augmented Reality Technology, Artificial Intelligence & Machine Learning Technology and Other Technologies for the Years 2025 & 2030
    • TABLE 70: Italy Recent Past, Current & Future Analysis for Virtual Try-On by Application - Apparel & Clothing Application, Eyewear Application, Wristwatch & Jewelry Application and Other Applications - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 71: Italy 6-Year Perspective for Virtual Try-On by Application - Percentage Breakdown of Value Sales for Apparel & Clothing Application, Eyewear Application, Wristwatch & Jewelry Application and Other Applications for the Years 2025 & 2030
  • UNITED KINGDOM
    • Virtual Try-On Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2025 (E)
    • TABLE 72: UK Recent Past, Current & Future Analysis for Virtual Try-On by Device Type - Smartphones & Tablets and Other Device Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 73: UK 6-Year Perspective for Virtual Try-On by Device Type - Percentage Breakdown of Value Sales for Smartphones & Tablets and Other Device Types for the Years 2025 & 2030
    • TABLE 74: UK Recent Past, Current & Future Analysis for Virtual Try-On by Technology - Augmented Reality Technology, Artificial Intelligence & Machine Learning Technology and Other Technologies - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 75: UK 6-Year Perspective for Virtual Try-On by Technology - Percentage Breakdown of Value Sales for Augmented Reality Technology, Artificial Intelligence & Machine Learning Technology and Other Technologies for the Years 2025 & 2030
    • TABLE 76: UK Recent Past, Current & Future Analysis for Virtual Try-On by Application - Apparel & Clothing Application, Eyewear Application, Wristwatch & Jewelry Application and Other Applications - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 77: UK 6-Year Perspective for Virtual Try-On by Application - Percentage Breakdown of Value Sales for Apparel & Clothing Application, Eyewear Application, Wristwatch & Jewelry Application and Other Applications for the Years 2025 & 2030
  • REST OF EUROPE
    • TABLE 78: Rest of Europe Recent Past, Current & Future Analysis for Virtual Try-On by Device Type - Smartphones & Tablets and Other Device Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 79: Rest of Europe 6-Year Perspective for Virtual Try-On by Device Type - Percentage Breakdown of Value Sales for Smartphones & Tablets and Other Device Types for the Years 2025 & 2030
    • TABLE 80: Rest of Europe Recent Past, Current & Future Analysis for Virtual Try-On by Technology - Augmented Reality Technology, Artificial Intelligence & Machine Learning Technology and Other Technologies - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 81: Rest of Europe 6-Year Perspective for Virtual Try-On by Technology - Percentage Breakdown of Value Sales for Augmented Reality Technology, Artificial Intelligence & Machine Learning Technology and Other Technologies for the Years 2025 & 2030
    • TABLE 82: Rest of Europe Recent Past, Current & Future Analysis for Virtual Try-On by Application - Apparel & Clothing Application, Eyewear Application, Wristwatch & Jewelry Application and Other Applications - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 83: Rest of Europe 6-Year Perspective for Virtual Try-On by Application - Percentage Breakdown of Value Sales for Apparel & Clothing Application, Eyewear Application, Wristwatch & Jewelry Application and Other Applications for the Years 2025 & 2030
  • ASIA-PACIFIC
    • Virtual Try-On Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2025 (E)
    • TABLE 84: Asia-Pacific Recent Past, Current & Future Analysis for Virtual Try-On by Device Type - Smartphones & Tablets and Other Device Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 85: Asia-Pacific 6-Year Perspective for Virtual Try-On by Device Type - Percentage Breakdown of Value Sales for Smartphones & Tablets and Other Device Types for the Years 2025 & 2030
    • TABLE 86: Asia-Pacific Recent Past, Current & Future Analysis for Virtual Try-On by Technology - Augmented Reality Technology, Artificial Intelligence & Machine Learning Technology and Other Technologies - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 87: Asia-Pacific 6-Year Perspective for Virtual Try-On by Technology - Percentage Breakdown of Value Sales for Augmented Reality Technology, Artificial Intelligence & Machine Learning Technology and Other Technologies for the Years 2025 & 2030
    • TABLE 88: Asia-Pacific Recent Past, Current & Future Analysis for Virtual Try-On by Application - Apparel & Clothing Application, Eyewear Application, Wristwatch & Jewelry Application and Other Applications - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 89: Asia-Pacific 6-Year Perspective for Virtual Try-On by Application - Percentage Breakdown of Value Sales for Apparel & Clothing Application, Eyewear Application, Wristwatch & Jewelry Application and Other Applications for the Years 2025 & 2030
  • REST OF WORLD
    • TABLE 90: Rest of World Recent Past, Current & Future Analysis for Virtual Try-On by Device Type - Smartphones & Tablets and Other Device Types - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 91: Rest of World 6-Year Perspective for Virtual Try-On by Device Type - Percentage Breakdown of Value Sales for Smartphones & Tablets and Other Device Types for the Years 2025 & 2030
    • TABLE 92: Rest of World Recent Past, Current & Future Analysis for Virtual Try-On by Technology - Augmented Reality Technology, Artificial Intelligence & Machine Learning Technology and Other Technologies - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 93: Rest of World 6-Year Perspective for Virtual Try-On by Technology - Percentage Breakdown of Value Sales for Augmented Reality Technology, Artificial Intelligence & Machine Learning Technology and Other Technologies for the Years 2025 & 2030
    • TABLE 94: Rest of World Recent Past, Current & Future Analysis for Virtual Try-On by Application - Apparel & Clothing Application, Eyewear Application, Wristwatch & Jewelry Application and Other Applications - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 95: Rest of World 6-Year Perspective for Virtual Try-On by Application - Percentage Breakdown of Value Sales for Apparel & Clothing Application, Eyewear Application, Wristwatch & Jewelry Application and Other Applications for the Years 2025 & 2030

IV. COMPETITION

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