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시장보고서
상품코드
1765105

세계의 멀티채널 분석 시장

Multichannel Analytics
발행일: | 리서치사: Market Glass, Inc. (Formerly Global Industry Analysts, Inc.) | 페이지 정보: 영문 194 Pages | 배송안내 : 1-2일 (영업일 기준)

    
    
    



※ 본 상품은 영문 자료로 한글과 영문 목차에 불일치하는 내용이 있을 경우 영문을 우선합니다. 정확한 검토를 위해 영문 목차를 참고해주시기 바랍니다.

멀티채널 분석 세계 시장은 2030년까지 1,222억 달러에 이를 전망

2024년에 410억 달러로 추정되는 멀티채널 분석 세계 시장은 2024-2030년 CAGR 19.9%로 성장하여 2030년에는 1,222억 달러에 이를 것으로 예측됩니다. 본 보고서에서 분석한 부문 중 하나인 전문 서비스는 CAGR 20.2%를 나타내고, 분석 기간 종료시에는 991억 달러에 이를 것으로 예측됩니다. 지원＆유지관리 분야의 성장률은 분석 기간 CAGR로 18.7%로 추정됩니다.

미국 시장은 119억 달러, 중국은 CAGR19.2%로 성장한다고 추정·예측

미국의 멀티채널 분석 시장은 2024년에 119억 달러로 추정됩니다. 세계 2위 경제대국인 중국은 2030년까지 187억 달러 규모에 이를 것으로 예측되며, 분석 기간인 2024-2030년 CAGR은 19.2%로 추정됩니다. 기타 주목해야 할 지역별 시장으로서는 일본과 캐나다가 있으며, 분석 기간중 CAGR은 각각 17.5%와 16.5%를 보일 것으로 예측됩니다. 유럽에서는 독일이 CAGR 약 13.7%를 보일 전망입니다.

세계 멀티채널 분석 시장 - 주요 동향 및 촉진요인 정리

멀티채널 분석이란?

멀티채널 분석은 웹사이트, 모바일 앱, 소셜 미디어, 이메일, 이메일, 매장 내 인터랙션과 같은 오프라인 접점 등 여러 커뮤니케이션 채널에서 데이터를 수집, 통합, 분석하는 과정을 말합니다. 다양한 플랫폼에서 고객의 행동과 참여를 종합적으로 파악할 수 있으며, 고객이 다양한 접점을 통해 브랜드와 어떻게 소통하고 있는지를 이해할 수 있습니다. 멀티채널 분석의 목적은 고객 여정을 통찰하고, 마케팅 전략을 최적화하며, 의사결정을 강화하는 것입니다. 고급 분석 도구를 활용하면 기업은 채널 전반의 성과 지표를 추적하고, 트렌드를 파악하고, 접근 방식을 조정하여 보다 개인화되고 효과적인 캠페인을 전개할 수 있습니다.

빅데이터와 AI가 어떻게 변혁을 일으키고 있는지 멀티 채널 분석

빅데이터와 인공지능(AI)의 발전은 기업이 대량의 데이터를 실시간으로 처리하고 실행 가능한 인사이트를 도출할 수 있게 함으로써 멀티채널 분석에 혁명을 불러일으키고 있으며, AI 기반 알고리즘은 다양한 채널에서 고객과의 상호작용을 자동으로 분석하여 행동 패턴, 선호도, 구매 습관에 대한 깊은 통찰력을 제공합니다. AI 기반 예측 분석은 기업이 과거 데이터를 기반으로 미래 추세를 예측하고 보다 전략적인 의사결정을 내릴 수 있도록 돕습니다. 또한, 머신러닝 모델은 고객 프로파일링 및 세분화의 정확도를 지속적으로 향상시키는 데 사용되어 기업이 보다 타겟팅된 마케팅 캠페인을 실행하는 데 도움이 되고 있습니다. 이러한 기술 발전으로 멀티채널 분석은 더욱 효율적이고, 접근성이 높아졌으며, 업계 전반에 영향을 미치고 있습니다.

소비자 기대치의 변화는 멀티채널 분석에 어떤 영향을 미치고 있는가?

오늘날 디지털 시대에 소비자는 온라인과 오프라인을 막론하고 다양한 채널을 통해 브랜드와 소통하며 복잡한 옴니채널 상황을 만들어내고 있습니다. 이에 따라 기업들은 이러한 접점을 가로지르는 전체 고객 여정을 이해하는 데 점점 더 많은 관심을 기울이고 있습니다. 멀티채널 분석은 상호 작용이 어디에서 이루어지든 원활하고 일관된 경험을 제공하고자 하는 기업에게 필수적인 요소로 자리 잡았습니다. 고객은 개인화된 경험을 원하고 있으며, 멀티채널 분석은 기업이 이러한 요구에 부응하기 위해 메시징과 오퍼를 조정할 수 있도록 도와줍니다. 소셜 미디어, 웹 분석, CRM 시스템 등 여러 플랫폼의 데이터를 통합하여 보다 심층적이고 실시간적인 인사이트를 얻을 수 있습니다.

멀티채널 분석 시장의 주요 성장 동력은 무엇인가?

멀티채널 분석 시장의 성장은 데이터 기반 의사결정의 중요성 증가, 옴니채널 마케팅 전략의 부상, 디지털 채널의 확산 등 여러 가지 요인에 의해 이루어지고 있습니다. 기업들은 경쟁력을 유지하기 위해 다양한 접점에서 고객의 행동을 종합적으로 이해해야 할 필요성을 인식하고 있습니다. 디지털 광고 플랫폼, 소셜 미디어, 모바일 앱의 확장은 이러한 다양한 소스의 데이터를 분석할 수 있는 보다 정교한 도구에 대한 수요를 창출하고 있습니다. 또한, 고객 경험 관리의 중요성이 강조되면서 기업들은 개인화를 강화하고 고객 참여를 촉진하기 위해 멀티채널 분석을 도입하고 있으며, AI와 머신러닝의 발전은 이러한 추세를 더욱 가속화시키고 있습니다. 데이터 분석을 자동화하고 실시간 인사이트를 기반으로 마케팅 전략을 최적화할 수 있게 되었습니다.

부문

솔루션(전문 서비스, 지원＆유지관리);최종 사용(은행, 금융서비스 및 보험(BFSI), 미디어 및 엔터테인먼트, 소매＆소비재, IT 및 텔레콤, 여행＆호스피탈리티, 기타 최종 사용)

조사 대상 기업 예

  • Adobe Systems, Inc.
  • Datawatch Corporation
  • Google LLC
  • Hewlett-Packard Development Company LP
  • IBM Corporation
  • MicroStrategy, Inc.
  • Oracle Corporation
  • Salford Systems
  • SAP SE
  • SAS AB
  • Teradata Corporation
  • TIBCO Software Inc.
  • Webtrends Inc.

AI 통합

Global Industry Analysts는 유효한 전문가 컨텐츠와 AI툴에 의해서, 시장 정보와 경쟁 정보를 변혁하고 있습니다.

Global Industry Analysts는 일반적인 LLM나 업계 고유 SLM를 쿼리 하는 대신에, 비디오 기록, 블로그, 검색 엔진 조사, 방대한 양의 기업, 제품/서비스, 시장 데이터 등, 전 세계 전문가로부터 수집한 컨텐츠 리포지토리를 구축했습니다.

관세 영향 계수

Global Industry Analysts는 본사의 국가, 제조거점, 수출입(완제품 및 OEM)을 기반으로 기업의 경쟁력 변화를 예측했습니다. 이러한 복잡하고 다면적인 시장 역학은 수익원가(COGS) 증가, 수익성 감소, 공급망 재편 등 미시적 및 거시적 시장 역학 중에서도 특히 경쟁사들에게 영향을 미칠 것으로 예측됩니다.

목차

제1장 조사 방법

제2장 주요 요약

  • 시장 개요
  • 주요 기업
  • 시장 동향과 촉진요인
  • 세계 시장 전망

제3장 시장 분석

  • 미국
  • 캐나다
  • 일본
  • 중국
  • 유럽
  • 프랑스
  • 독일
  • 이탈리아
  • 영국
  • 기타 유럽
  • 아시아태평양
  • 기타 지역

제4장 경쟁

LSH 25.07.15

Global Multichannel Analytics Market to Reach US$122.2 Billion by 2030

The global market for Multichannel Analytics estimated at US$41.0 Billion in the year 2024, is expected to reach US$122.2 Billion by 2030, growing at a CAGR of 19.9% over the analysis period 2024-2030. Professional Services, one of the segments analyzed in the report, is expected to record a 20.2% CAGR and reach US$99.1 Billion by the end of the analysis period. Growth in the Support & Maintenance segment is estimated at 18.7% CAGR over the analysis period.

The U.S. Market is Estimated at US$11.9 Billion While China is Forecast to Grow at 19.2% CAGR

The Multichannel Analytics market in the U.S. is estimated at US$11.9 Billion in the year 2024. China, the world's second largest economy, is forecast to reach a projected market size of US$18.7 Billion by the year 2030 trailing a CAGR of 19.2% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 17.5% and 16.5% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 13.7% CAGR.

Global Multichannel Analytics Market - Key Trends & Drivers Summarized

What Is Multichannel Analytics and How Is It Applied?

Multichannel analytics refers to the process of collecting, integrating, and analyzing data from multiple communication channels, including websites, mobile apps, social media, email, and offline touchpoints like in-store interactions. It provides businesses with a comprehensive view of customer behavior and engagement across various platforms, helping them understand how customers interact with their brand through different touchpoints. The goal of multichannel analytics is to gain insights into the customer journey, optimize marketing strategies, and enhance decision-making. By leveraging advanced analytics tools, companies can track performance metrics across channels, identify trends, and adjust their approaches to create more personalized, effective campaigns.

How Are Big Data and AI Transforming Multichannel Analytics?

Advancements in big data and artificial intelligence (AI) are revolutionizing multichannel analytics by enabling businesses to process massive amounts of data in real-time and derive actionable insights. AI-driven algorithms can automatically analyze customer interactions across different channels, providing deep insights into behavior patterns, preferences, and purchasing habits. Predictive analytics, powered by AI, is allowing companies to forecast future trends based on historical data, enabling more strategic decision-making. Additionally, machine learning models are being used to continuously improve the accuracy of customer profiling and segmentation, which helps businesses deliver more targeted marketing campaigns. These technological advancements are making multichannel analytics more efficient, accessible, and impactful across industries.

How Are Changing Consumer Expectations Influencing Multichannel Analytics?

In today’s digital age, consumers engage with brands through a wide variety of channels, both online and offline, creating a complex, omnichannel landscape. As a result, businesses are increasingly focused on understanding the full customer journey across these touchpoints. Multichannel analytics is becoming essential for companies that want to provide a seamless, consistent experience regardless of where the interaction takes place. Customers now expect personalized experiences, and multichannel analytics helps businesses tailor their messaging and offerings to meet these demands. The shift towards a more customer-centric approach is driving the need for deeper, real-time insights, which are made possible through the integration of data from multiple platforms, including social media, web analytics, CRM systems, and more.

What Are the Key Growth Drivers in the Multichannel Analytics Market?

The growth in the multichannel analytics market is driven by several factors, including the increasing importance of data-driven decision-making, the rise of omnichannel marketing strategies, and the proliferation of digital channels. Businesses are recognizing the need to gain a holistic understanding of customer behavior across various touchpoints to remain competitive. The expansion of digital advertising platforms, social media, and mobile apps has created a demand for more sophisticated tools that can analyze data from these diverse sources. Additionally, the growing emphasis on customer experience management is pushing companies to adopt multichannel analytics to enhance personalization and drive customer engagement. Advances in AI and machine learning are further accelerating the market, enabling companies to automate data analysis and optimize their marketing strategies based on real-time insights.

SCOPE OF STUDY:

The report analyzes the Multichannel Analytics market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:

Solutions (Professional Services, Support & Maintenance); End-Use (BFSI, Media & Entertainment, Retail & Consumer Goods, IT & Telecom, Travel & Hospitality, Other End-Uses)

Geographic Regions/Countries:

World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; and Rest of Europe); Asia-Pacific; Rest of World.

Select Competitors (Total 41 Featured) -

  • Adobe Systems, Inc.
  • Datawatch Corporation
  • Google LLC
  • Hewlett-Packard Development Company LP
  • IBM Corporation
  • MicroStrategy, Inc.
  • Oracle Corporation
  • Salford Systems
  • SAP SE
  • SAS AB
  • Teradata Corporation
  • TIBCO Software Inc.
  • Webtrends Inc.

AI INTEGRATIONS

We're transforming market and competitive intelligence with validated expert content and AI tools.

Instead of following the general norm of querying LLMs and Industry-specific SLMs, we built repositories of content curated from domain experts worldwide including video transcripts, blogs, search engines research, and massive amounts of enterprise, product/service, and market data.

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by increasing the Cost of Goods Sold (COGS), reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

TABLE OF CONTENTS

I. METHODOLOGY

II. EXECUTIVE SUMMARY

  • 1. MARKET OVERVIEW
    • Influencer Market Insights
    • Tariff Impact on Global Supply Chain Patterns
    • Global Economic Update
    • Multichannel Analytics - Global Key Competitors Percentage Market Share in 2025 (E)
    • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2025 (E)
  • 2. FOCUS ON SELECT PLAYERS
  • 3. MARKET TRENDS & DRIVERS
    • Rising Importance of Data-Driven Decision Making Propels Adoption of Multichannel Analytics
    • Growing Focus on Customer Experience Management Strengthens Business Case for Multichannel Analytics
    • Surge in Digital Transformation Initiatives Expands Addressable Market for Multichannel Analytics Solutions
    • Proliferation of Omnichannel Retailing Spurs Growth in Multichannel Analytics Market
    • Increasing Use of AI and Machine Learning in Data Analytics Accelerates Demand for Multichannel Analytics
    • Growing Adoption of Cloud-Based Analytics Platforms Drives Market Expansion
    • Shift Towards Personalized Marketing Campaigns Expands Opportunities for Multichannel Analytics
    • Integration of Predictive Analytics Tools Strengthens Adoption in Customer Journey Mapping
    • Rise in E-Commerce Activity Throws Spotlight on Multichannel Data Integration and Analysis
    • Growing Complexity of Consumer Behavior Across Channels Spurs Demand for Advanced Analytics Solutions
    • Emergence of Big Data Expands Opportunities for Multichannel Analytics in Real-Time Insights
  • 4. GLOBAL MARKET PERSPECTIVE
    • TABLE 1: World Multichannel Analytics Market Analysis of Annual Sales in US$ Million for Years 2015 through 2030
    • TABLE 2: World Recent Past, Current & Future Analysis for Multichannel Analytics by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 3: World 6-Year Perspective for Multichannel Analytics by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2025 & 2030
    • TABLE 4: World Recent Past, Current & Future Analysis for Professional Services by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 5: World 6-Year Perspective for Professional Services by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 6: World Recent Past, Current & Future Analysis for Support & Maintenance by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 7: World 6-Year Perspective for Support & Maintenance by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 8: World Recent Past, Current & Future Analysis for BFSI by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 9: World 6-Year Perspective for BFSI by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 10: World Recent Past, Current & Future Analysis for Media & Entertainment by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 11: World 6-Year Perspective for Media & Entertainment by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 12: World Recent Past, Current & Future Analysis for Retail & Consumer Goods by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 13: World 6-Year Perspective for Retail & Consumer Goods by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 14: World Recent Past, Current & Future Analysis for IT & Telecom by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 15: World 6-Year Perspective for IT & Telecom by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 16: World Recent Past, Current & Future Analysis for Travel & Hospitality by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 17: World 6-Year Perspective for Travel & Hospitality by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030
    • TABLE 18: World Recent Past, Current & Future Analysis for Other End-Uses by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 19: World 6-Year Perspective for Other End-Uses by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2025 & 2030

III. MARKET ANALYSIS

  • UNITED STATES
    • Multichannel Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2025 (E)
    • TABLE 20: USA Recent Past, Current & Future Analysis for Multichannel Analytics by Solutions - Professional Services and Support & Maintenance - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 21: USA 6-Year Perspective for Multichannel Analytics by Solutions - Percentage Breakdown of Value Sales for Professional Services and Support & Maintenance for the Years 2025 & 2030
    • TABLE 22: USA Recent Past, Current & Future Analysis for Multichannel Analytics by End-Use - BFSI, Media & Entertainment, Retail & Consumer Goods, IT & Telecom, Travel & Hospitality and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 23: USA 6-Year Perspective for Multichannel Analytics by End-Use - Percentage Breakdown of Value Sales for BFSI, Media & Entertainment, Retail & Consumer Goods, IT & Telecom, Travel & Hospitality and Other End-Uses for the Years 2025 & 2030
  • CANADA
    • TABLE 24: Canada Recent Past, Current & Future Analysis for Multichannel Analytics by Solutions - Professional Services and Support & Maintenance - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 25: Canada 6-Year Perspective for Multichannel Analytics by Solutions - Percentage Breakdown of Value Sales for Professional Services and Support & Maintenance for the Years 2025 & 2030
    • TABLE 26: Canada Recent Past, Current & Future Analysis for Multichannel Analytics by End-Use - BFSI, Media & Entertainment, Retail & Consumer Goods, IT & Telecom, Travel & Hospitality and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 27: Canada 6-Year Perspective for Multichannel Analytics by End-Use - Percentage Breakdown of Value Sales for BFSI, Media & Entertainment, Retail & Consumer Goods, IT & Telecom, Travel & Hospitality and Other End-Uses for the Years 2025 & 2030
  • JAPAN
    • Multichannel Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2025 (E)
    • TABLE 28: Japan Recent Past, Current & Future Analysis for Multichannel Analytics by Solutions - Professional Services and Support & Maintenance - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 29: Japan 6-Year Perspective for Multichannel Analytics by Solutions - Percentage Breakdown of Value Sales for Professional Services and Support & Maintenance for the Years 2025 & 2030
    • TABLE 30: Japan Recent Past, Current & Future Analysis for Multichannel Analytics by End-Use - BFSI, Media & Entertainment, Retail & Consumer Goods, IT & Telecom, Travel & Hospitality and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 31: Japan 6-Year Perspective for Multichannel Analytics by End-Use - Percentage Breakdown of Value Sales for BFSI, Media & Entertainment, Retail & Consumer Goods, IT & Telecom, Travel & Hospitality and Other End-Uses for the Years 2025 & 2030
  • CHINA
    • Multichannel Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2025 (E)
    • TABLE 32: China Recent Past, Current & Future Analysis for Multichannel Analytics by Solutions - Professional Services and Support & Maintenance - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 33: China 6-Year Perspective for Multichannel Analytics by Solutions - Percentage Breakdown of Value Sales for Professional Services and Support & Maintenance for the Years 2025 & 2030
    • TABLE 34: China Recent Past, Current & Future Analysis for Multichannel Analytics by End-Use - BFSI, Media & Entertainment, Retail & Consumer Goods, IT & Telecom, Travel & Hospitality and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 35: China 6-Year Perspective for Multichannel Analytics by End-Use - Percentage Breakdown of Value Sales for BFSI, Media & Entertainment, Retail & Consumer Goods, IT & Telecom, Travel & Hospitality and Other End-Uses for the Years 2025 & 2030
  • EUROPE
    • Multichannel Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2025 (E)
    • TABLE 36: Europe Recent Past, Current & Future Analysis for Multichannel Analytics by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 37: Europe 6-Year Perspective for Multichannel Analytics by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK and Rest of Europe Markets for Years 2025 & 2030
    • TABLE 38: Europe Recent Past, Current & Future Analysis for Multichannel Analytics by Solutions - Professional Services and Support & Maintenance - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 39: Europe 6-Year Perspective for Multichannel Analytics by Solutions - Percentage Breakdown of Value Sales for Professional Services and Support & Maintenance for the Years 2025 & 2030
    • TABLE 40: Europe Recent Past, Current & Future Analysis for Multichannel Analytics by End-Use - BFSI, Media & Entertainment, Retail & Consumer Goods, IT & Telecom, Travel & Hospitality and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 41: Europe 6-Year Perspective for Multichannel Analytics by End-Use - Percentage Breakdown of Value Sales for BFSI, Media & Entertainment, Retail & Consumer Goods, IT & Telecom, Travel & Hospitality and Other End-Uses for the Years 2025 & 2030
  • FRANCE
    • Multichannel Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2025 (E)
    • TABLE 42: France Recent Past, Current & Future Analysis for Multichannel Analytics by Solutions - Professional Services and Support & Maintenance - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 43: France 6-Year Perspective for Multichannel Analytics by Solutions - Percentage Breakdown of Value Sales for Professional Services and Support & Maintenance for the Years 2025 & 2030
    • TABLE 44: France Recent Past, Current & Future Analysis for Multichannel Analytics by End-Use - BFSI, Media & Entertainment, Retail & Consumer Goods, IT & Telecom, Travel & Hospitality and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 45: France 6-Year Perspective for Multichannel Analytics by End-Use - Percentage Breakdown of Value Sales for BFSI, Media & Entertainment, Retail & Consumer Goods, IT & Telecom, Travel & Hospitality and Other End-Uses for the Years 2025 & 2030
  • GERMANY
    • Multichannel Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2025 (E)
    • TABLE 46: Germany Recent Past, Current & Future Analysis for Multichannel Analytics by Solutions - Professional Services and Support & Maintenance - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 47: Germany 6-Year Perspective for Multichannel Analytics by Solutions - Percentage Breakdown of Value Sales for Professional Services and Support & Maintenance for the Years 2025 & 2030
    • TABLE 48: Germany Recent Past, Current & Future Analysis for Multichannel Analytics by End-Use - BFSI, Media & Entertainment, Retail & Consumer Goods, IT & Telecom, Travel & Hospitality and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 49: Germany 6-Year Perspective for Multichannel Analytics by End-Use - Percentage Breakdown of Value Sales for BFSI, Media & Entertainment, Retail & Consumer Goods, IT & Telecom, Travel & Hospitality and Other End-Uses for the Years 2025 & 2030
  • ITALY
    • TABLE 50: Italy Recent Past, Current & Future Analysis for Multichannel Analytics by Solutions - Professional Services and Support & Maintenance - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 51: Italy 6-Year Perspective for Multichannel Analytics by Solutions - Percentage Breakdown of Value Sales for Professional Services and Support & Maintenance for the Years 2025 & 2030
    • TABLE 52: Italy Recent Past, Current & Future Analysis for Multichannel Analytics by End-Use - BFSI, Media & Entertainment, Retail & Consumer Goods, IT & Telecom, Travel & Hospitality and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 53: Italy 6-Year Perspective for Multichannel Analytics by End-Use - Percentage Breakdown of Value Sales for BFSI, Media & Entertainment, Retail & Consumer Goods, IT & Telecom, Travel & Hospitality and Other End-Uses for the Years 2025 & 2030
  • UNITED KINGDOM
    • Multichannel Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2025 (E)
    • TABLE 54: UK Recent Past, Current & Future Analysis for Multichannel Analytics by Solutions - Professional Services and Support & Maintenance - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 55: UK 6-Year Perspective for Multichannel Analytics by Solutions - Percentage Breakdown of Value Sales for Professional Services and Support & Maintenance for the Years 2025 & 2030
    • TABLE 56: UK Recent Past, Current & Future Analysis for Multichannel Analytics by End-Use - BFSI, Media & Entertainment, Retail & Consumer Goods, IT & Telecom, Travel & Hospitality and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 57: UK 6-Year Perspective for Multichannel Analytics by End-Use - Percentage Breakdown of Value Sales for BFSI, Media & Entertainment, Retail & Consumer Goods, IT & Telecom, Travel & Hospitality and Other End-Uses for the Years 2025 & 2030
  • REST OF EUROPE
    • TABLE 58: Rest of Europe Recent Past, Current & Future Analysis for Multichannel Analytics by Solutions - Professional Services and Support & Maintenance - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 59: Rest of Europe 6-Year Perspective for Multichannel Analytics by Solutions - Percentage Breakdown of Value Sales for Professional Services and Support & Maintenance for the Years 2025 & 2030
    • TABLE 60: Rest of Europe Recent Past, Current & Future Analysis for Multichannel Analytics by End-Use - BFSI, Media & Entertainment, Retail & Consumer Goods, IT & Telecom, Travel & Hospitality and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 61: Rest of Europe 6-Year Perspective for Multichannel Analytics by End-Use - Percentage Breakdown of Value Sales for BFSI, Media & Entertainment, Retail & Consumer Goods, IT & Telecom, Travel & Hospitality and Other End-Uses for the Years 2025 & 2030
  • ASIA-PACIFIC
    • Multichannel Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2025 (E)
    • TABLE 62: Asia-Pacific Recent Past, Current & Future Analysis for Multichannel Analytics by Solutions - Professional Services and Support & Maintenance - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 63: Asia-Pacific 6-Year Perspective for Multichannel Analytics by Solutions - Percentage Breakdown of Value Sales for Professional Services and Support & Maintenance for the Years 2025 & 2030
    • TABLE 64: Asia-Pacific Recent Past, Current & Future Analysis for Multichannel Analytics by End-Use - BFSI, Media & Entertainment, Retail & Consumer Goods, IT & Telecom, Travel & Hospitality and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 65: Asia-Pacific 6-Year Perspective for Multichannel Analytics by End-Use - Percentage Breakdown of Value Sales for BFSI, Media & Entertainment, Retail & Consumer Goods, IT & Telecom, Travel & Hospitality and Other End-Uses for the Years 2025 & 2030
  • REST OF WORLD
    • TABLE 66: Rest of World Recent Past, Current & Future Analysis for Multichannel Analytics by Solutions - Professional Services and Support & Maintenance - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 67: Rest of World 6-Year Perspective for Multichannel Analytics by Solutions - Percentage Breakdown of Value Sales for Professional Services and Support & Maintenance for the Years 2025 & 2030
    • TABLE 68: Rest of World Recent Past, Current & Future Analysis for Multichannel Analytics by End-Use - BFSI, Media & Entertainment, Retail & Consumer Goods, IT & Telecom, Travel & Hospitality and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 69: Rest of World 6-Year Perspective for Multichannel Analytics by End-Use - Percentage Breakdown of Value Sales for BFSI, Media & Entertainment, Retail & Consumer Goods, IT & Telecom, Travel & Hospitality and Other End-Uses for the Years 2025 & 2030

IV. COMPETITION

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