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소셜미디어 분석 시장 규모, 점유율, 동향 분석 리포트 : 컴포넌트별, 기능별, 용도별, 분석 유형별, 업종별, 지역별, 부문 예측(2025-2030년)

Social Media Analytics Market Size, Share & Trends Analysis Report By Component, By Function, By Application, By Analytics Type, By Vertical, By Region, And Segment Forecasts, 2025 - 2030

발행일: 2025년 05월 | 리서치사:

Grand View Research | 페이지 정보: 영문 100 Pages | 배송안내 : 2-10일 (영업일 기준)

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소셜미디어 분석 시장의 성장과 동향

Grand View Research, Inc.의 최신 리포트에 따르면 세계의 소셜미디어 분석 시장 규모는 2030년까지 432억 5,000만 달러에 달하며, 2025-2030년 CAGR은 27.2%를 기록할 것으로 예측됩니다.

소셜미디어 분석 시장은 온라인 쇼핑, 브랜드 마케팅, E-Commerce에서 소셜미디어 플랫폼의 사용이 증가하고 시장 동향과 경쟁 강도에 대한 인식이 높아짐에 따라 확대되고 있습니다. 미디어 및 엔터테인먼트 카테고리는 예측 기간 중 확대될 것으로 예측됩니다. 미디어 및 엔터테인먼트 산업의 기업은 소셜미디어 분석을 통해 소셜 데이터를 수집하고, 고객의 니즈를 더 잘 이해하고, 적시에 기업 성장 계획을 수립하기 위해 소셜미디어 분석을 활용하고 있습니다.

소셜미디어 플랫폼에서 동영상 컨텐츠가 급증함에 따라 동영상 분석의 중요성이 점점 더 커지고 있습니다. 소셜미디어 분석 툴은 동영상 자료를 분석하여 소비자 행동을 자세히 파악하고, 참여율을 모니터링하고, 동영상 마케팅 전술을 개선하기 위해 만들어지고 있습니다. 또한 소셜미디어 분석 시장에서는 기업이 대량의 데이터를 빠르고 정확하게 분석해야 하므로 AI를 활용한 분석의 활용이 증가하고 있습니다. 기업은 AI 기반 분석 솔루션을 통해 소비자 행동에 대한 인사이트를 얻고, 소셜미디어 데이터의 패턴과 동향을 발견하고, 데이터에 기반한 선택을 할 수 있습니다.

소셜미디어 분석 서비스에서는 인공지능(AI), 머신러닝, 자연 언어처리(NLP) 등 첨단 기법을 도입하는 사례가 늘고 있습니다. 이러한 기법에는 감정 분석, 토픽 모델링, 소셜 네트워크 분석, 예측 분석 등이 있으며, 소셜미디어 데이터를 보다 심층적으로 조사할 수 있습니다. 서비스 프로바이더들은 이러한 첨단 기법을 통해 고객에게 보다 정확하고 상세한 정보를 제공합니다. 예를 들어 Oracle은 2021년 11월 Oracle 라이브 가상 이벤트 시리즈의 일환으로 AI를 활용한 새로운 기능과 분석 클라우드 서비스의 UX 변화를 발표했습니다.

BFSI 부문의 경쟁이 치열해짐에 따라 은행 부문의 고객 기반을 강화하는 것이 중요한 경쟁 우위가 되고 있습니다. 반면, BFSI 업계는 고객 유지율을 높이고 새로운 소비자에게 다가가기 위해 소셜미디어 마케팅을 활용하기 시작했으며, 트위터, 페이스북, 구글+, 링크드인, 씨티그룹, HSBC, 뱅크오브아메리카, 씨티그룹, 씨티그룹, HSBC, 뱅크오브아메리카, 씨티그룹, 뱅크오브아메리카, 뱅크오브아메리카, 뱅크오브아메리카, 뱅크오브아메리카, 뱅크오브아메리칸, 뱅크오브아메리카, 뱅크오브아메리카 등 Citigroup, HSBC, Barclays Bank, NatWest 등 유럽의 유명 BFSI 기업이 활용하며 시장 확대에 박차를 가하고 있습니다. 은행들은 방대한 소셜미디어 데이터로부터 인사이트를 얻어 고객 서비스, 마케팅, 개발, 리스크 관리, 기업 성과 전반을 개선하고 있습니다. 이러한 데이터 활용이 가능해짐에 따라 은행들은 분석을 활용하여 업무를 강화할 수 있는 새로운 선택지를 얻게 되었습니다.

소셜미디어 분석 시장 보고서 하이라이트

2024년 소셜미디어 분석 시장은 소프트웨어 부문이 57.6%의 매출 점유율로 지배적이었습니다. 기업은 특정 업종, 사업 목적, 소셜미디어 플랫폼에 맞는 서비스를 제공할 수 있는 서비스 프로바이더를 원합니다.
감정 분석 부문은 2024년 매출 점유율로 소셜미디어 분석 산업을 지배했습니다. 대시보드 및 시각화 부문은 2025-2030년 가장 빠른 CAGR로 성장할 것으로 예측됩니다.
2024년 위험 관리 및 사기 감지 부문이 시장을 독점했습니다. 소셜미디어 분석은 고객의 선호도, 관점, 요구사항에 대한 인사이트 있는 데이터를 담고 있습니다.
2024년 예측 분석 부문이 소셜미디어 분석 시장을 독점했습니다. 소셜미디어 분석과 혼합된 처방적 분석은 기업이 실시간으로 소셜미디어 구상을 최적화할 수 있게 해줍니다.
2024년, 미디어 엔터테인먼트 부문이 시장을 석권했습니다. 소셜미디어 분석 기술은 의약품, 치료, 의료기기에 대한 논의를 추적하고 조사했습니다.
북미가 계속해서 세계의 소셜미디어 분석 산업을 선도하며, 2024년에는 32.8%의 점유율을 차지합니다.

세계의 소셜미디어 분석 시장 전망
산업 밸류체인 분석
시장 역학
- 시장 성장 촉진요인 분석
- 시장 성장 억제요인 분석
- 산업의 과제
Porter's Five Forces 분석
- 공급업체의 힘
- 구매자의 힘
- 대체의 위협
- 신규 참여로부터의 위협
- 경쟁 기업 간 경쟁 관계
PESTEL 분석
- 정치
- 경제
- 사회
- 기술
- 환경
- 법적

제4장 소셜미디어 분석 시장 : 컴포넌트 전망과 예측

소셜미디어 분석 시장 : 컴포넌트 변동 분석, 2024년과 2030년

제5장 소셜미디어 분석 시장 : 기능 전망과 예측

소셜미디어 분석 시장 : 기능 변동 분석, 2024년과 2030년

제6장 소셜미디어 분석 시장 : 용도 전망 전망과 예측

소셜미디어 분석 시장 : 용도 변동 분석, 2024년과 2030년
- 영업과 마케팅 관리
- 고객경험관리
- 경쟁 정보
- 리스크 관리와 부정 탐지
- 공공안전과 법집행

제7장 소셜미디어 분석 시장 : 분석 유형 전망 전망과 예측

소셜미디어 분석 시장 : 분석 유형 변동 분석, 2024년과 2030년
- 예측적 분석
- 처방적 분석
- 진단적 분석
- 기술적 분석

제8장 소셜미디어 분석 시장 : 업종 전망 전망과 예측

소셜미디어 분석 시장 : 업종 변동 분석, 2024년과 2030년
- BFSI
- IT·통신
- 소매·소비재
- 헬스케어와 생명과학
- 정부와 공공 부문
- 미디어 & 엔터테인먼트
- 여행과 접객(Hoapitality)
- 기타

제9장 소셜미디어 분석 시장 : 지역별, 추정·동향 분석

소셜미디어 분석 시장 점유율, 지역별, 2024년과 2030년
북미
- 미국
- 캐나다
- 멕시코
유럽
- 영국
- 독일
- 프랑스
아시아태평양
- 중국
- 일본
- 인도
- 호주
- 한국
라틴아메리카
- 브라질
중동 및 아프리카
- 사우디아라비아
- 아랍에미리트
- 남아프리카공화국

제10장 경쟁 구도

주요 시장 참여 기업에 의한 최근 동향과 영향 분석
벤더 구도
- 기업 분류
- 주요 판매 대리점과 채널 파트너 리스트
- 잠재 고객 리스트
경쟁 역학
- 경쟁 벤치마킹
- 전략 지도제작
- 히트맵 분석
기업 개요/상장기업
- Adobe
- Brand24 Global, Inc
- GoodData Corporation
- Hootsuite Inc.
- IBM Corporation
- NetBase Quid, Inc.
- Oracle
- Salesforce, Inc.
- Sprinklr
- Sprout Social
- Synthesio

KSA 25.06.27

Social Media Analytics Market Growth & Trends:

The global social media analytics market size is expected to reach USD 43.25 billion by 2030, registering a CAGR of 27.2% from 2025 to 2030, according to a new report by Grand View Research, Inc. The market for social media analytics is expanding owing to the rising usage of social media platforms for online shopping, brand marketing, and eCommerce, as well as growing awareness of market trends and competition strength. The media and entertainment categories are anticipated to expand during the projection period. Companies in the media and entertainment industries are using social media analytics to gather social data, better understand customer needs, and create timely corporate growth plans.

With the proliferation of video content on social media platforms, video analytics are becoming more and more significant. Tools for social media analytics are being created to analyze video material to learn more about consumer behavior, monitor engagement rates, and improve video marketing tactics. Additionally, the market for social media analytics is seeing a rise in the usage of AI-powered analytics as companies need to analyze massive amounts of data quickly and correctly. Businesses may obtain insights into consumer behavior, spot patterns and trends in social media data, and make data-driven choices using AI-powered analytics solutions.

Social media analytics services increasingly employ advanced methods, including artificial intelligence (AI), machine learning, and natural language processing (NLP). These methods, which include sentiment analysis, topic modeling, social network analysis, and predictive analytics, allow for a deeper examination of social media data. Service providers use these advanced methods to give customers more precise and thorough information. For instance, in November 2021, Oracle unveiled new AI-powered features, and UX changes to its Analytics Cloud service as part of the Oracle Live virtual event series.

As competition in the BFSI sector has increased, boosting the banking sector's client base has become a critical competitive advantage. In contrast, the BFSI industry has begun utilizing social media marketing and is quickly moving towards digitalization to increase client retention and reach new consumers. Social networking sites like Twitter, Facebook, Google+, and LinkedIn have been utilized by prominent BFSI businesses in Europe, including Citigroup Inc., HSBC, Barclays Bank, and NatWest, to spur market expansion. Banks improve their customer service, marketing, product development, risk management, and overall company performance by gaining insight from the vast social media data. The availability of such data has provided banks with new options to use analytics to their advantage and enhance their operations.

Social Media Analytics Market Report Highlights:

The software segment dominated the market for social media analytics in 2024 with a revenue share of 57.6%. Businesses seek service providers that can tailor their offerings to specific industry verticals, business objectives, and social media platforms.
The sentiment analysis segment dominated the social media analytics industry with a revenue share in 2024. The dashboard & visualization segment is expected to grow at the fastest CAGR from 2025 to 2030.
The risk management and fraud detection segment dominated the market in 2024. Social media analytics offers insightful data about client preferences, viewpoints, and requests.
The predictive analytics segment dominated the social media analytics market in 2024. Prescriptive analytics mixed with social media analytics enables firms to optimize their social media initiatives in real time.
The media and entertainment segment dominated the market in 2024. Social media analytics technologies track and examine discussions about medications, treatments, and medical equipment.
North America continues to lead the global social media analytics industry, accounting for a 32.8% share in 2024.

Chapter 1. Methodology and Scope

1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
- 1.3.1. Purchased Database
- 1.3.2. GVR's Internal Database
- 1.3.3. Secondary Sources & Third-Party Perspectives
- 1.3.4. Primary Research
1.4. Information Analysis
- 1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing

Chapter 2. Executive Summary

2.1. Market Insights
2.2. Segmental Outlook
2.3. Competitive Outlook

Chapter 3. Social Media Analytics Market Variables, Trends & Scope

3.1. Global Social Media Analytics Market Outlook
3.2. Industry Value Chain Analysis
3.3. Market Dynamics
- 3.3.1. Market Driver Analysis
- 3.3.2. Market Restraint Analysis
- 3.3.3. Industry Challenges
3.4. Porter's Five Forces Analysis
- 3.4.1. Supplier Power
- 3.4.2. Buyer Power
- 3.4.3. Substitution Threat
- 3.4.4. Threat from New Entrant
- 3.4.5. Competitive Rivalry
3.5. PESTEL Analysis
- 3.5.1. Political Landscape
- 3.5.2. Economic Landscape
- 3.5.3. Social Landscape
- 3.5.4. Technological Landscape
- 3.5.5. Environmental Landscape
- 3.5.6. Legal Landscape

Chapter 4. Social Media Analytics Market: Component Estimates & Forecasts

4.1. Social Media Analytics Market: Component Movement Analysis, 2024 & 2030
- 4.1.1. Software
- 4.1.2. Services
  - 4.1.2.1. Software Market estimates and forecast, 2018 - 2030 (USD Million)
- 4.1.3. Services
  - 4.1.3.1. Services Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 5. Social Media Analytics Market: Function Estimates & Forecasts

5.1. Social Media Analytics Market: Function Movement Analysis, 2024 & 2030
- 5.1.1. Sentiment Analysis
  - 5.1.1.1. Sentiment Analysis Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.1.2. Competitive Analysis
  - 5.1.2.1. Competitive Analysis Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.1.3. Hashtag Analysis
  - 5.1.3.1. Hashtag Analysis Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.1.4. Dashboard & Visualization
  - 5.1.4.1. Dashboard & Visualization Market estimates and forecast, 2018 - 2030 (USD Million)
- 5.1.5. Others
  - 5.1.5.1. Others Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 6. Social Media Analytics Market: Application Outlook Estimates & Forecasts

6.1. Social Media Analytics Market: Application Movement Analysis, 2024 & 2030
- 6.1.1. Sales and marketing management
  - 6.1.1.1. Sales and marketing management Market estimates and forecast, 2018 - 2030 (USD Million)
- 6.1.2. Customer experience management
  - 6.1.2.1. Customer experience management Market estimates and forecast, 2018 - 2030 (USD Million)
- 6.1.3. Competitive intelligence
  - 6.1.3.1. Competitive intelligence Market estimates and forecast, 2018 - 2030 (USD Million)
- 6.1.4. Risk management and fraud detection
  - 6.1.4.1. Risk management and fraud detection Market estimates and forecast, 2018 - 2030 (USD Million)
- 6.1.5. Public safety and law enforcement
  - 6.1.5.1. Public safety and law enforcement Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 7. Social Media Analytics Market: Analytics Type Outlook Estimates & Forecasts

7.1. Social Media Analytics Market: Analytics Type Movement Analysis, 2024 & 2030
- 7.1.1. Predictive Analytics
  - 7.1.1.1. Predictive Analytics Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.1.2. Prescriptive Analytics
  - 7.1.2.1. Prescriptive Analytics Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.1.3. Diagnostic Analytics
  - 7.1.3.1. Diagnostic Analytics Market estimates and forecast, 2018 - 2030 (USD Million)
- 7.1.4. Descriptive Analytics
  - 7.1.4.1. Descriptive Analytics Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 8. Social Media Analytics Market: Vertical Outlook Estimates & Forecasts

8.1. Social Media Analytics Market: Vertical Movement Analysis, 2024 & 2030
- 8.1.1. BFSI
  - 8.1.1.1. BFSI Market estimates and forecast, 2018 - 2030 (USD Million)
- 8.1.2. IT & Telecommunication
  - 8.1.2.1. IT & Telecommunication Market estimates and forecast, 2018 - 2030 (USD Million)
- 8.1.3. Retail & Consumer Goods
  - 8.1.3.1. Retail & Consumer Goods Market estimates and forecast, 2018 - 2030 (USD Million)
- 8.1.4. Healthcare & Life Sciences
  - 8.1.4.1. Healthcare & Life Sciences Market estimates and forecast, 2018 - 2030 (USD Million)
- 8.1.5. Government & Public Sector
  - 8.1.5.1. Government & Public Sector Market estimates and forecast, 2018 - 2030 (USD Million)
- 8.1.6. Media & Entertainment
  - 8.1.6.1. Media & Entertainment Market estimates and forecast, 2018 - 2030 (USD Million)
- 8.1.7. Travel & Hospitality
  - 8.1.7.1. Travel & Hospitality Market estimates and forecast, 2018 - 2030 (USD Million)
- 8.1.8. Others
  - 8.1.8.1. Others Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 9. Social Media Analytics Market: Regional Estimates & Trend Analysis

9.1. Social Media Analytics Market Share, By Region, 2024 & 2030 USD Million
9.2. North America
- 9.2.1. North America Social Media Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  - 9.2.1.1. North America Social Media Analytics Market Estimates and Forecasts, by Country, 2018 - 2030 (USD Million)
  - 9.2.1.2. North America Social Media Analytics Market Estimates and Forecasts, by Component, 2018 - 2030 (USD Million)
  - 9.2.1.3. North America Social Media Analytics Market Estimates and Forecasts, by Function, 2018 - 2030 (USD Million)
  - 9.2.1.4. North America Social Media Analytics Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
  - 9.2.1.5. North America Social Media Analytics Market Estimates and Forecasts, by Analytics Type, 2018 - 2030 (USD Million)
  - 9.2.1.6. North America Social Media Analytics Market Estimates and Forecasts, by Industry Vertical, 2018 - 2030 (USD Million)
- 9.2.2. U.S.
  - 9.2.2.1. U.S. Social Media Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  - 9.2.2.2. U.S. Social Media Analytics Market Estimates and Forecasts, by Component, 2018 - 2030 (USD Million)
  - 9.2.2.3. U.S. Social Media Analytics Market Estimates and Forecasts, by Function, 2018 - 2030 (USD Million)
  - 9.2.2.4. U.S. Social Media Analytics Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
  - 9.2.2.5. U.S. Social Media Analytics Market Estimates and Forecasts, by Analytics Type, 2018 - 2030 (USD Million)
  - 9.2.2.6. U.S. Social Media Analytics Market Estimates and Forecasts, by Industry Vertical, 2018 - 2030 (USD Million)
- 9.2.3. Canada
  - 9.2.3.1. Canada Social Media Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  - 9.2.3.2. Canada Social Media Analytics Market Estimates and Forecasts, by Component, 2018 - 2030 (USD Million)
  - 9.2.3.3. Canada Social Media Analytics Market Estimates and Forecasts, by Function, 2018 - 2030 (USD Million)
  - 9.2.3.4. Canada Social Media Analytics Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
  - 9.2.3.5. Canada Social Media Analytics Market Estimates and Forecasts, by Analytics Type, 2018 - 2030 (USD Million)
  - 9.2.3.6. Canada Social Media Analytics Market Estimates and Forecasts, by Industry Vertical, 2018 - 2030 (USD Million)
- 9.2.4. Mexico
  - 9.2.4.1. Mexico Social Media Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  - 9.2.4.2. Mexico Social Media Analytics Market Estimates and Forecasts, by Component, 2018 - 2030 (USD Million)
  - 9.2.4.3. Mexico Social Media Analytics Market Estimates and Forecasts, by Function, 2018 - 2030 (USD Million)
  - 9.2.4.4. Mexico Social Media Analytics Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
  - 9.2.4.5. Mexico Social Media Analytics Market Estimates and Forecasts, by Analytics Type, 2018 - 2030 (USD Million)
  - 9.2.4.6. Mexico Social Media Analytics Market Estimates and Forecasts, by Industry Vertical, 2018 - 2030 (USD Million)
9.3. Europe
- 9.3.1. Europe Social Media Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  - 9.3.1.1. Europe Social Media Analytics Market Estimates and Forecasts, by Country, 2018 - 2030 (USD Million)
  - 9.3.1.2. Europe Social Media Analytics Market Estimates and Forecasts, by Component, 2018 - 2030 (USD Million)
  - 9.3.1.3. Europe Social Media Analytics Market Estimates and Forecasts, by Function, 2018 - 2030 (USD Million)
  - 9.3.1.4. Europe Social Media Analytics Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
  - 9.3.1.5. Europe Social Media Analytics Market Estimates and Forecasts, by Analytics Type, 2018 - 2030 (USD Million)
  - 9.3.1.6. Europe Social Media Analytics Market Estimates and Forecasts, by Industry Vertical, 2018 - 2030 (USD Million)
- 9.3.2. UK
  - 9.3.2.1. UK Social Media Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  - 9.3.2.2. UK Social Media Analytics Market Estimates and Forecasts, by Component, 2018 - 2030 (USD Million)
  - 9.3.2.3. UK Social Media Analytics Market Estimates and Forecasts, by Function, 2018 - 2030 (USD Million)
  - 9.3.2.4. UK Social Media Analytics Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
  - 9.3.2.5. UK Social Media Analytics Market Estimates and Forecasts, by Analytics Type, 2018 - 2030 (USD Million)
  - 9.3.2.6. UK Social Media Analytics Market Estimates and Forecasts, by Industry Vertical, 2018 - 2030 (USD Million)
- 9.3.3. Germany
  - 9.3.3.1. Germany Social Media Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  - 9.3.3.2. Germany Social Media Analytics Market Estimates and Forecasts, by Component, 2018 - 2030 (USD Million)
  - 9.3.3.3. Germany Social Media Analytics Market Estimates and Forecasts, by Function, 2018 - 2030 (USD Million)
  - 9.3.3.4. Germany Social Media Analytics Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
  - 9.3.3.5. Germany Social Media Analytics Market Estimates and Forecasts, by Analytics Type, 2018 - 2030 (USD Million)
  - 9.3.3.6. Germany Social Media Analytics Market Estimates and Forecasts, by Industry Vertical, 2018 - 2030 (USD Million)
- 9.3.4. France
  - 9.3.4.1. France Social Media Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  - 9.3.4.2. France Social Media Analytics Market Estimates and Forecasts, by Component, 2018 - 2030 (USD Million)
  - 9.3.4.3. France Social Media Analytics Market Estimates and Forecasts, by Function, 2018 - 2030 (USD Million)
  - 9.3.4.4. France Social Media Analytics Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
  - 9.3.4.5. France Social Media Analytics Market Estimates and Forecasts, by Analytics Type, 2018 - 2030 (USD Million)
  - 9.3.4.6. France Social Media Analytics Market Estimates and Forecasts, by Industry Vertical, 2018 - 2030 (USD Million)
9.4. Asia Pacific
- 9.4.1. Asia Pacific Social Media Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  - 9.4.1.1. Asia Pacific Social Media Analytics Market Estimates and Forecasts, by Country, 2018 - 2030 (USD Million)
  - 9.4.1.2. Asia Pacific Social Media Analytics Market Estimates and Forecasts, by Component, 2018 - 2030 (USD Million)
  - 9.4.1.3. Asia Pacific Social Media Analytics Market Estimates and Forecasts, by Function, 2018 - 2030 (USD Million)
  - 9.4.1.4. Asia Pacific Social Media Analytics Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
  - 9.4.1.5. Asia Pacific Social Media Analytics Market Estimates and Forecasts, by Analytics Type, 2018 - 2030 (USD Million)
  - 9.4.1.6. Asia Pacific Social Media Analytics Market Estimates and Forecasts, by Industry Vertical, 2018 - 2030 (USD Million)
- 9.4.2. China
  - 9.4.2.1. China Social Media Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  - 9.4.2.2. China Social Media Analytics Market Estimates and Forecasts, by Component, 2018 - 2030 (USD Million)
  - 9.4.2.3. China Social Media Analytics Market Estimates and Forecasts, by Function, 2018 - 2030 (USD Million)
  - 9.4.2.4. China Social Media Analytics Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
  - 9.4.2.5. China Social Media Analytics Market Estimates and Forecasts, by Analytics Type, 2018 - 2030 (USD Million)
  - 9.4.2.6. China Social Media Analytics Market Estimates and Forecasts, by Industry Vertical, 2018 - 2030 (USD Million)
- 9.4.3. Japan
  - 9.4.3.1. Japan Social Media Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  - 9.4.3.2. Japan Social Media Analytics Market Estimates and Forecasts, by Component, 2018 - 2030 (USD Million)
  - 9.4.3.3. Japan Social Media Analytics Market Estimates and Forecasts, by Function, 2018 - 2030 (USD Million)
  - 9.4.3.4. Japan Social Media Analytics Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
  - 9.4.3.5. Japan Social Media Analytics Market Estimates and Forecasts, by Analytics Type, 2018 - 2030 (USD Million)
  - 9.4.3.6. Japan Social Media Analytics Market Estimates and Forecasts, by Industry Vertical, 2018 - 2030 (USD Million)
- 9.4.4. India
  - 9.4.4.1. India Social Media Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  - 9.4.4.2. India Social Media Analytics Market Estimates and Forecasts, by Component, 2018 - 2030 (USD Million)
  - 9.4.4.3. India Social Media Analytics Market Estimates and Forecasts, by Function, 2018 - 2030 (USD Million)
  - 9.4.4.4. India Social Media Analytics Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
  - 9.4.4.5. India Social Media Analytics Market Estimates and Forecasts, by Analytics Type, 2018 - 2030 (USD Million)
  - 9.4.4.6. India Social Media Analytics Market Estimates and Forecasts, by Industry Vertical, 2018 - 2030 (USD Million)
- 9.4.5. Australia
  - 9.4.5.1. Australia Social Media Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  - 9.4.5.2. Australia Social Media Analytics Market Estimates and Forecasts, by Component, 2018 - 2030 (USD Million)
  - 9.4.5.3. Australia Social Media Analytics Market Estimates and Forecasts, by Function, 2018 - 2030 (USD Million)
  - 9.4.5.4. Australia Social Media Analytics Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
  - 9.4.5.5. Australia Social Media Analytics Market Estimates and Forecasts, by Analytics Type, 2018 - 2030 (USD Million)
  - 9.4.5.6. Australia Social Media Analytics Market Estimates and Forecasts, by Industry Vertical, 2018 - 2030 (USD Million)
- 9.4.6. South Korea
  - 9.4.6.1. South Korea Social Media Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  - 9.4.6.2. South Korea Social Media Analytics Market Estimates and Forecasts, by Component, 2018 - 2030 (USD Million)
  - 9.4.6.3. South Korea Social Media Analytics Market Estimates and Forecasts, by Function, 2018 - 2030 (USD Million)
  - 9.4.6.4. South Korea Social Media Analytics Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
  - 9.4.6.5. South Korea Social Media Analytics Market Estimates and Forecasts, by Analytics Type, 2018 - 2030 (USD Million)
  - 9.4.6.6. South Korea Social Media Analytics Market Estimates and Forecasts, by Industry Vertical, 2018 - 2030 (USD Million)
9.5. Latin America
- 9.5.1. Latin America Social Media Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  - 9.5.1.1. Latin America Social Media Analytics Market Estimates and Forecasts, by Country, 2018 - 2030 (USD Million)
  - 9.5.1.2. Latin America Social Media Analytics Market Estimates and Forecasts, by Component, 2018 - 2030 (USD Million)
  - 9.5.1.3. Latin America Social Media Analytics Market Estimates and Forecasts, by Function, 2018 - 2030 (USD Million)
  - 9.5.1.4. Latin America Social Media Analytics Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
  - 9.5.1.5. Latin America Social Media Analytics Market Estimates and Forecasts, by Analytics Type, 2018 - 2030 (USD Million)
  - 9.5.1.6. Latin America Social Media Analytics Market Estimates and Forecasts, by Industry Vertical, 2018 - 2030 (USD Million)
- 9.5.2. Brazil
  - 9.5.2.1. Brazil Social Media Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  - 9.5.2.2. Brazil Social Media Analytics Market Estimates and Forecasts, by Component, 2018 - 2030 (USD Million)
  - 9.5.2.3. Brazil Social Media Analytics Market Estimates and Forecasts, by Function, 2018 - 2030 (USD Million)
  - 9.5.2.4. Brazil Social Media Analytics Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
  - 9.5.2.5. Brazil Social Media Analytics Market Estimates and Forecasts, by Analytics Type, 2018 - 2030 (USD Million)
  - 9.5.2.6. Brazil Social Media Analytics Market Estimates and Forecasts, by Industry Vertical, 2018 - 2030 (USD Million)
9.6. Middle East and Africa
- 9.6.1. Middle East and Africa Social Media Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  - 9.6.1.1. Middle East and Africa Social Media Analytics Market Estimates and Forecasts, by Country, 2018 - 2030 (USD Million)
  - 9.6.1.2. Middle East and Africa Social Media Analytics Market Estimates and Forecasts, by Component, 2018 - 2030 (USD Million)
  - 9.6.1.3. Middle East and Africa Social Media Analytics Market Estimates and Forecasts, by Function, 2018 - 2030 (USD Million)
  - 9.6.1.4. Middle East and Africa Social Media Analytics Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
  - 9.6.1.5. Middle East and Africa Social Media Analytics Market Estimates and Forecasts, by Analytics Type, 2018 - 2030 (USD Million)
  - 9.6.1.6. Middle East and Africa Social Media Analytics Market Estimates and Forecasts, by Industry Vertical, 2018 - 2030 (USD Million)
- 9.6.2. KSA
  - 9.6.2.1. KSA Social Media Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  - 9.6.2.2. KSA Social Media Analytics Market Estimates and Forecasts, by Component, 2018 - 2030 (USD Million)
  - 9.6.2.3. KSA Social Media Analytics Market Estimates and Forecasts, by Function, 2018 - 2030 (USD Million)
  - 9.6.2.4. KSA Social Media Analytics Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
  - 9.6.2.5. KSA Social Media Analytics Market Estimates and Forecasts, by Analytics Type, 2018 - 2030 (USD Million)
  - 9.6.2.6. KSA Social Media Analytics Market Estimates and Forecasts, by Industry Vertical, 2018 - 2030 (USD Million)
- 9.6.3. UAE
  - 9.6.3.1. UAE Social Media Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  - 9.6.3.2. UAE Social Media Analytics Market Estimates and Forecasts, by Component, 2018 - 2030 (USD Million)
  - 9.6.3.3. UAE Social Media Analytics Market Estimates and Forecasts, by Function, 2018 - 2030 (USD Million)
  - 9.6.3.4. UAE Social Media Analytics Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
  - 9.6.3.5. UAE Social Media Analytics Market Estimates and Forecasts, by Analytics Type, 2018 - 2030 (USD Million)
  - 9.6.3.6. UAE Social Media Analytics Market Estimates and Forecasts, by Industry Vertical, 2018 - 2030 (USD Million)
- 9.6.4. South Africa
  - 9.6.4.1. South Africa Social Media Analytics Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  - 9.6.4.2. South Africa Social Media Analytics Market Estimates and Forecasts, by Component, 2018 - 2030 (USD Million)
  - 9.6.4.3. South Africa Social Media Analytics Market Estimates and Forecasts, by Function, 2018 - 2030 (USD Million)
  - 9.6.4.4. South Africa Social Media Analytics Market Estimates and Forecasts, by Application, 2018 - 2030 (USD Million)
  - 9.6.4.5. South Africa Social Media Analytics Market Estimates and Forecasts, by Analytics Type, 2018 - 2030 (USD Million)
  - 9.6.4.6. South Africa Social Media Analytics Market Estimates and Forecasts, by Industry Vertical, 2018 - 2030 (USD Million)

Chapter 10. Competitive Landscape

10.1. Recent Developments & Impact Analysis, By Key Market Participants
10.2. Vendor Landscape
- 10.2.1. Company categorization
- 10.2.2. List of Key Distributors and channel Partners
- 10.2.3. List of Potential Customers/Listing
10.3. Competitive Dynamics
- 10.3.1. Competitive Benchmarking
- 10.3.2. Strategy Mapping
- 10.3.3. Heat Map Analysis
10.4. Company Profiles/Listing
- 10.4.1. Adobe
  - 10.4.1.1. Participant's overview
  - 10.4.1.2. Financial performance
  - 10.4.1.3. Product benchmarking
  - 10.4.1.4. Strategic initiatives
- 10.4.2. Brand24 Global, Inc
  - 10.4.2.1. Participant's overview
  - 10.4.2.2. Financial performance
  - 10.4.2.3. Product benchmarking
  - 10.4.2.4. Strategic initiatives
- 10.4.3. GoodData Corporation
  - 10.4.3.1. Participant's overview
  - 10.4.3.2. Financial performance
  - 10.4.3.3. Product benchmarking
  - 10.4.3.4. Strategic initiatives
- 10.4.4. Hootsuite Inc.
  - 10.4.4.1. Participant's overview
  - 10.4.4.2. Financial performance
  - 10.4.4.3. Product benchmarking
  - 10.4.4.4. Strategic initiatives
- 10.4.5. IBM Corporation
  - 10.4.5.1. Participant's overview
  - 10.4.5.2. Financial performance
  - 10.4.5.3. Product benchmarking
  - 10.4.5.4. Strategic initiatives
- 10.4.6. NetBase Quid, Inc.
  - 10.4.6.1. Participant's overview
  - 10.4.6.2. Financial performance
  - 10.4.6.3. Product benchmarking
  - 10.4.6.4. Strategic initiatives
- 10.4.7. Oracle
  - 10.4.7.1. Participant's overview
  - 10.4.7.2. Financial performance
  - 10.4.7.3. Product benchmarking
  - 10.4.7.4. Strategic initiatives
- 10.4.8. Salesforce, Inc.
  - 10.4.8.1. Participant's overview
  - 10.4.8.2. Financial performance
  - 10.4.8.3. Product benchmarking
  - 10.4.8.4. Strategic initiatives
- 10.4.9. Sprinklr
  - 10.4.9.1. Participant's overview
  - 10.4.9.2. Financial performance
  - 10.4.9.3. Product benchmarking
  - 10.4.9.4. Strategic initiatives
- 10.4.10. Sprout Social
  - 10.4.10.1. Participant's overview
  - 10.4.10.2. Financial performance
  - 10.4.10.3. Product benchmarking
  - 10.4.10.4. Strategic initiatives
- 10.4.11. Synthesio
  - 10.4.11.1. Participant's overview
  - 10.4.11.2. Financial performance
  - 10.4.11.3. Product benchmarking
  - 10.4.11.4. Strategic initiatives