처방적 분석 시장 규모, 점유율, 동향 분석 보고서 : 구성요소별, 용도별, 최종 용도별, 지역별, 부문별 예측(2024-2030년)

Prescriptive Analytics Market Size & Trends:

The global prescriptive analytics market size was estimated at USD 9.53 billion in 2023 and is projected to grow at a CAGR of 31.8% from 2024 to 2030. The market is experiencing significant growth driven by the increasing demand for advanced data analytics solutions across various industries. Businesses increasingly recognize the value of data-driven decision-making, and prescriptive analytics provides actionable recommendations by analyzing large datasets, predicting outcomes, and suggesting optimal decisions. This demand is further fueled by advancements in artificial intelligence, machine learning, and big data technologies, which enhance the capabilities of prescriptive analytics solutions.

As organizations seek to optimize operations, reduce costs, and improve customer experiences, adopting prescriptive analytics tools is becoming essential. The growing volume of data businesses generate and the need for real-time decision-making push more companies to invest in these solutions. Consequently, the market sees robust investment from established players and new entrants, driving competition and innovation. Integrating prescriptive analytics into cloud-based platforms also expands accessibility, further contributing to market growth.

Industry-specific applications are also driving market growth. In the healthcare sector, prescriptive analytics transforms patient care by providing personalized treatment recommendations and optimizing resource allocation. Retailers use prescriptive analytics to enhance inventory management, pricing strategies, and customer experiences. Financial institutions use these tools for risk management, fraud detection, and investment optimization. Manufacturing companies employ prescriptive analytics to streamline supply chains and improve production efficiency. The energy sector is utilizing prescriptive analytics for demand forecasting and grid optimization. Government agencies are adopting these solutions for public safety and resource allocation. This widespread adoption across diverse industries is contributing to the rapid market expansion.

The increasing integration of these tools with advanced technologies such as IoT and edge computing is propelling market growth. As IoT devices proliferate across industries, they generate vast amounts of real-time data that must be analyzed and acted upon quickly. When integrated with IoT, prescriptive analytics enables businesses to make immediate, data-driven decisions that optimize operations, reduce downtime, and enhance overall efficiency. For instance, in smart manufacturing, prescriptive analytics can predict equipment failures and recommend maintenance actions before issues arise, minimizing production disruptions. Similarly, in the energy sector, IoT-enabled prescriptive analytics can optimize energy usage and reduce waste, leading to cost savings and environmental benefits.

Global Perspective Analytics Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global prescriptive analytics market report based on component, application, end-use, and region:

• Component Outlook (Revenue, USD Million, 2018 - 2030)
• Software
• Services
• Application Outlook (Revenue, USD Million, 2018 - 2030)
• Supply Chain Management
• Risk Management
• Operations Management
• Revenue Management
• Marketing and Sales
• Others
• End-use Outlook (Revenue, USD Million, 2018 - 2030)
• Healthcare
• Finance and Banking
• Retail
• IT & Telecom
• Transportation and Logistics
• Others
• Regional Outlook (Revenue, USD Million, 2018 - 2030)
• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • UK
  • Germany
  • France
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
• Latin America
  • Brazil
• Middle East and Africa (MEA)
  • KSA
  • UAE
  • South Africa

Table Of Contents

Chapter 1. Methodology and Scope

• 1.1. Market Segmentation and Scope
• 1.2. Market Definition
• 1.3. Research Methodology
  • 1.3.1. Information Procurement
  • 1.3.2. Information or Data Analysis
  • 1.3.3. Market Formulation & Data Visualization
  • 1.3.4. Data Validation & Publishing
• 1.4. Research Scope and Assumptions
  • 1.4.1. List of Data Sources

Chapter 2. Executive Summary

• 2.1. Market Outlook
• 2.2. Segment Outlook
• 2.3. Competitive Insights

Chapter 3. Prescriptive Analytics market Variables, Trends, & Scope

• 3.1. Market Introduction/Lineage Outlook
• 3.2. Market Dynamics
  • 3.2.1. Market Driver Analysis
  • 3.2.2. Market Restraint Analysis
  • 3.2.3. Industry Challenge
• 3.3. Prescriptive Analytics market Analysis Tools
  • 3.3.1. Porter's Analysis
  • 3.3.2. PESTEL Analysis

Chapter 4. Prescriptive Analytics market: Component Estimates & Trend Analysis

• 4.1. Segment Dashboard
• 4.2. Prescriptive Analytics market: Component Movement Analysis, USD Million, 2023 & 2030
• 4.3. Software
  • 4.3.1. Software Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 4.4. Services
  • 4.4.1. Services Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 5. Prescriptive Analytics market: Application Estimates & Trend Analysis

• 5.1. Segment Dashboard
• 5.2. Prescriptive Analytics Market: Application Movement Analysis, USD Million, 2023 & 2030
• 5.3. Supply Chain Management
  • 5.3.1. Supply Chain Management Prescriptive Analytics market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 5.4. Risk Management
  • 5.4.1. Risk Management Prescriptive Analytics market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 5.5. Operations Management
  • 5.5.1. Operations Management Prescriptive Analytics market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 5.6. Revenue Management
  • 5.6.1. Revenue Management Prescriptive Analytics market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 5.7. Marketing and Sales
  • 5.7.1. Marketing and Sales Prescriptive Analytics market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 5.8. Others
  • 5.8.1. Others Prescriptive Analytics market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 6. Prescriptive Analytics market: End Use Estimates & Trend Analysis

• 6.1. Segment Dashboard
• 6.2. Prescriptive Analytics Market: End Use Movement Analysis, USD Million, 2023 & 2030
• 6.3. Healthcare
  • 6.3.1. Healthcare Prescriptive Analytics market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 6.4. Finance and Banking
  • 6.4.1. Finance and Banking Prescriptive Analytics market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 6.5. Retail
  • 6.5.1. Retail Prescriptive Analytics market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 6.6. IT & Telecom
  • 6.6.1. IT & Telecom Prescriptive Analytics market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 6.7. Transportation and Logistics
  • 6.7.1. Transportation and Logistics Prescriptive Analytics market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 6.8. Others
  • 6.8.1. Others Prescriptive Analytics market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 7. Prescriptive Analytics market: Regional Estimates & Trend Analysis

• 7.1. Prescriptive Analytics Market Share, By Region, 2023 & 2030, USD Million
• 7.2. North America
  • 7.2.1. North America Prescriptive Analytics market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 7.2.2. U.S.
    • 7.2.2.1. U.S. Prescriptive Analytics market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 7.2.3. Canada
    • 7.2.3.1. Canada Prescriptive Analytics market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 7.2.4. Mexico
    • 7.2.4.1. Mexico Prescriptive Analytics market Estimates and Forecasts, 2018 - 2030 (USD Million)
• 7.3. Europe
  • 7.3.1. Europe Prescriptive Analytics market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 7.3.2. UK
    • 7.3.2.1. UK Prescriptive Analytics market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 7.3.3. Germany
    • 7.3.3.1. Germany Prescriptive Analytics market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 7.3.4. France
    • 7.3.4.1. France Prescriptive Analytics market Estimates and Forecasts, 2018 - 2030 (USD Million)
• 7.4. Asia Pacific
  • 7.4.1. Asia Pacific Prescriptive Analytics market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 7.4.2. China
    • 7.4.2.1. China Prescriptive Analytics market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 7.4.3. Japan
    • 7.4.3.1. Japan Prescriptive Analytics market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 7.4.4. India
    • 7.4.4.1. India Prescriptive Analytics market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 7.4.5. South Korea
    • 7.4.5.1. South Korea Prescriptive Analytics market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 7.4.6. Australia
    • 7.4.6.1. Australia Prescriptive Analytics market Estimates and Forecasts, 2018 - 2030 (USD Million)
• 7.5. Latin America
  • 7.5.1. Latin America Prescriptive Analytics market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 7.5.2. Brazil
    • 7.5.2.1. Brazil Prescriptive Analytics market Estimates and Forecasts, 2018 - 2030 (USD Million)
• 7.6. Middle East and Africa
  • 7.6.1. Middle East and Africa Prescriptive Analytics market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 7.6.2. KSA
    • 7.6.2.1. KSA Prescriptive Analytics market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 7.6.3. UAE
    • 7.6.3.1. UAE Prescriptive Analytics market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 7.6.4. South Africa
    • 7.6.4.1. South Africa Prescriptive Analytics market Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 8. Competitive Landscape

• 8.1. Company Categorization
• 8.2. Company Market Positioning
• 8.3. Participant's Overview
• 8.4. Financial Performance
• 8.5. Component Benchmarking
• 8.6. Company Heat Map Analysis
• 8.7. Strategy Mapping
• 8.8. Company Profiles/Listing
  • 8.8.1. Accenture plc
    • 8.8.1.1. Participant's Overview
    • 8.8.1.2. Financial Performance
    • 8.8.1.3. Product Benchmarking
    • 8.8.1.4. Recent Developments
  • 8.8.2. Amnet Digital
    • 8.8.2.1. Participant's Overview
    • 8.8.2.2. Financial Performance
    • 8.8.2.3. Product Benchmarking
    • 8.8.2.4. Recent Developments
  • 8.8.3. Amazon Web Services, Inc.
    • 8.8.3.1. Participant's Overview
    • 8.8.3.2. Financial Performance
    • 8.8.3.3. Product Benchmarking
    • 8.8.3.4. Recent Developments
  • 8.8.4. International Business Machines Corporation
    • 8.8.4.1. Participant's Overview
    • 8.8.4.2. Financial Performance
    • 8.8.4.3. Product Benchmarking
    • 8.8.4.4. Recent Developments
  • 8.8.5. Microsoft
    • 8.8.5.1. Participant's Overview
    • 8.8.5.2. Financial Performance
    • 8.8.5.3. Product Benchmarking
    • 8.8.5.4. Recent Developments
  • 8.8.6. Oracle Corporation
    • 8.8.6.1. Participant's Overview
    • 8.8.6.2. Financial Performance
    • 8.8.6.3. Product Benchmarking
    • 8.8.6.4. Recent Developments
  • 8.8.7. SAP SE
    • 8.8.7.1. Participant's Overview
    • 8.8.7.2. Financial Performance
    • 8.8.7.3. Product Benchmarking
    • 8.8.7.4. Recent Developments
  • 8.8.8. SAS Institute Inc.
    • 8.8.8.1. Participant's Overview
    • 8.8.8.2. Financial Performance
    • 8.8.8.3. Product Benchmarking
    • 8.8.8.4. Recent Developments
  • 8.8.9. Sisense Inc.
    • 8.8.9.1. Participant's Overview
    • 8.8.9.2. Financial Performance
    • 8.8.9.3. Product Benchmarking
    • 8.8.9.4. Recent Developments
  • 8.8.10. Tableau Software LLC
    • 8.8.10.1. Participant's Overview
    • 8.8.10.2. Financial Performance
    • 8.8.10.3. Product Benchmarking
    • 8.8.10.4. Recent Developments