리치 커뮤니케이션 서비스 시장 규모, 점유율, 동향 분석 보고서 : 유형별, 기업 규모별, 최종 용도별, 지역별, 부문별 예측(2024-2030년)

Rich Communication Services Market Growth & Trends:

The global rich communication services market size is expected to reach USD 12.46 billion in 2030 and is projected to grow at a CAGR of 25.3% from 2024 to 2030. Rich communication services (RCS) platforms overcome the limitations of SMS and provide additional services such as high-quality image sharing, chat rooms, and read receipt. Adoption of such mobile services by various businesses to enhance customer experience is anticipated to drive the market for rich communication services during the forecast period.

Companies from various sectors use RCS platforms for marketing their products and services. The rising spend on mobile advertising over the past few years is expected to fuel market growth over the forecast period. According to the global system for mobile communications association (GSMA), in 2018, the global spend on mobile advertising was USD 185.0 billion as compared to USD 109.0 billion in 2016. Furthermore, rising number of mobile SIM connections is projected to up-keep market growth in the near future.

Lack of end-to-end encryption is expected to impede the growth of the market for rich communication services during the forecast period. This lack of encryption in RCS platforms allows external sources to intercept and manipulate the user's calls and texts. Attackers who are in the same network as that of the user and have the user's phone number, can use their IP address and impersonate, creating complications. However, organizations such as Verizon; AT&T, Inc.; and T-Mobile are focusing on implementing end-to-end encryption in their RCS platforms to cater to the end-user requirements.

Rich Communication Services Market Report Highlights:

• The A2P communication segment led the market with a revenue share of 65.4% in 2023. This share is attributed to the increasing adoption of text messages to market products. Rich communication services overcome the constraints of traditional SMS platforms and enhance customer engagement.
• The retail segment held a leading revenue share in 2023. Growing competition in the retail industry has resulted in the increased adoption of technology by retailers to offer a customized and interactive shopping experience to their customers.
• Asia Pacific is expected to register the fastest CAGR during the forecast period in the global market. Rising smartphone usage in the region and an increasing focus of brands to boost customer engagement through innovative marketing techniques has highlighted the need for advanced messaging standards such as RCS

Table of Contents

Chapter 1. Methodology and Scope

• 1.1. Market Segmentation and Scope
• 1.2. Market Definitions
• 1.3. Research Methodology
  • 1.3.1. Information Procurement
  • 1.3.2. Information or Data Analysis
  • 1.3.3. Market Formulation & Data Visualization
  • 1.3.4. Data Validation & Publishing
• 1.4. Research Scope and Assumptions
  • 1.4.1. List of Data Sources

Chapter 2. Executive Summary

• 2.1. Market Outlook
• 2.2. Segment Outlook
• 2.3. Competitive Insights

Chapter 3. Rich Communication Services Market Variables, Trends, & Scope

• 3.1. Market Introduction/Lineage Outlook
• 3.2. Market Size and Growth Prospects (USD Billion)
• 3.3. Market Dynamics
  • 3.3.1. Market Drivers Analysis
  • 3.3.2. Market Restraints Analysis
• 3.4. Rich Communication Services Market Analysis Tools
  • 3.4.1. Porter's Analysis
    • 3.4.1.1. Bargaining power of the suppliers
    • 3.4.1.2. Bargaining power of the buyers
    • 3.4.1.3. Threats of substitution
    • 3.4.1.4. Threats from new entrants
    • 3.4.1.5. Competitive rivalry
  • 3.4.2. PESTEL Analysis
    • 3.4.2.1. Political Landscape
    • 3.4.2.2. Economic and Social Landscape
    • 3.4.2.3. Technological Landscape
    • 3.4.2.4. Environmental Landscape
    • 3.4.2.5. Legal Landscape

Chapter 4. Rich Communication Services Market: Type Estimates & Trend Analysis

• 4.1. Segment Dashboard
• 4.2. Rich Communication Services Market: Type Movement Analysis, USD Billion, 2023 & 2030
• 4.3. A2P
  • 4.3.1. A2P Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 4.4. P2A
  • 4.4.1. P2A Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 4.5. P2P
  • 4.5.1. P2P Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)

Chapter 5. Rich Communication Services Market: Enterprise Size Estimates & Trend Analysis

• 5.1. Segment Dashboard
• 5.2. Rich Communication Services Market: Enterprise Size Movement Analysis, USD Billion, 2023 & 2030
• 5.3. SMEs
  • 5.3.1. SMEs Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 5.4. Large Enterprises
  • 5.4.1. Large Enterprises Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)

Chapter 6. Rich Communication Services Market: End Use Estimates & Trend Analysis

• 6.1. Segment Dashboard
• 6.2. Rich Communication Services Market: End Use Movement Analysis, USD Billion, 2023 & 2030
• 6.3. Retail
  • 6.3.1. Retail Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 6.4. Media & Entertainment
  • 6.4.1. Media & Entertainment Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 6.5. BFSI
  • 6.5.1. BFSI Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 6.6. Healthcare
  • 6.6.1. Healthcare Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 6.7. Travel & Tourism
  • 6.7.1. Travel & Tourism Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 6.8. Others
  • 6.8.1. Others Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)

Chapter 7. Rich Communication Services Market: Regional Estimates & Trend Analysis

• 7.1. Rich Communication Services Market Share, By Region, 2023 & 2030, USD Billion
• 7.2. North America
  • 7.2.1. North America Rich Communication Services Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 7.2.2. U.S.
    • 7.2.2.1. U.S. Rich Communication Services Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 7.2.3. Canada
    • 7.2.3.1. Canada Rich Communication Services Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 7.2.4. Mexico
    • 7.2.4.1. Mexico Rich Communication Services Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 7.3. Europe
  • 7.3.1. Europe Rich Communication Services Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 7.3.2. UK
    • 7.3.2.1. UK Rich Communication Services Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 7.3.3. Germany
    • 7.3.3.1. Germany Rich Communication Services Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 7.3.4. France
    • 7.3.4.1. France Rich Communication Services Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 7.4. Asia Pacific
  • 7.4.1. Asia Pacific Rich Communication Services Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 7.4.2. China
    • 7.4.2.1. China Rich Communication Services Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 7.4.3. Japan
    • 7.4.3.1. Japan Rich Communication Services Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 7.4.4. India
    • 7.4.4.1. India Rich Communication Services Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 7.4.5. South Korea
    • 7.4.5.1. South Korea Rich Communication Services Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 7.4.6. Australia
    • 7.4.6.1. Australia Rich Communication Services Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 7.5. Latin America
  • 7.5.1. Latin America Rich Communication Services Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 7.5.2. Brazil
    • 7.5.2.1. Brazil Rich Communication Services Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 7.6. Middle East and Africa
  • 7.6.1. Middle East and Africa Rich Communication Services Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 7.6.2. South Africa
    • 7.6.2.1. South Africa Rich Communication Services Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 7.6.3. Saudi Arabia
    • 7.6.3.1. Saudi Arabia Rich Communication Services Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 7.6.4. UAE
    • 7.6.4.1. UAE Rich Communication Services Market Estimates and Forecasts, 2018 - 2030 (USD Billion)

Chapter 8. Competitive Landscape

• 8.1. Recent Developments & Impact Analysis by Key Market Participants
• 8.2. Company Categorization
• 8.3. Company Heat Map Analysis
• 8.4. Company Profiles
  • 8.4.1. AT&T Intellectual Property
    • 8.4.1.1. Participant's Overview
    • 8.4.1.2. Financial Performance
    • 8.4.1.3. Product Benchmarking
    • 8.4.1.4. Recent Developments/ Strategic Initiatives
  • 8.4.2. Vodafone Group Plc
    • 8.4.2.1. Participant's Overview
    • 8.4.2.2. Financial Performance
    • 8.4.2.3. Product Benchmarking
    • 8.4.2.4. Recent Developments/ Strategic Initiatives
  • 8.4.3. Google LLC
    • 8.4.3.1. Participant's Overview
    • 8.4.3.2. Financial Performance
    • 8.4.3.3. Product Benchmarking
    • 8.4.3.4. Recent Developments/ Strategic Initiatives
  • 8.4.4. Verizon
    • 8.4.4.1. Participant's Overview
    • 8.4.4.2. Financial Performance
    • 8.4.4.3. Product Benchmarking
    • 8.4.4.4. Recent Developments/ Strategic Initiatives
  • 8.4.5. Telefonica S.A.
    • 8.4.5.1. Participant's Overview
    • 8.4.5.2. Financial Performance
    • 8.4.5.3. Product Benchmarking
    • 8.4.5.4. Recent Developments/ Strategic Initiatives
  • 8.4.6. Orange
    • 8.4.6.1. Participant's Overview
    • 8.4.6.2. Financial Performance
    • 8.4.6.3. Product Benchmarking
    • 8.4.6.4. Recent Developments/ Strategic Initiatives
  • 8.4.7. China Mobile Hong Kong Company Limited
    • 8.4.7.1. Participant's Overview
    • 8.4.7.2. Financial Performance
    • 8.4.7.3. Product Benchmarking
    • 8.4.7.4. Recent Developments/ Strategic Initiatives
  • 8.4.8. KDDI Corporation
    • 8.4.8.1. Participant's Overview
    • 8.4.8.2. Financial Performance
    • 8.4.8.3. Product Benchmarking
    • 8.4.8.4. Recent Developments/ Strategic Initiatives
  • 8.4.9. Telit Cinterion
    • 8.4.9.1. Participant's Overview
    • 8.4.9.2. Financial Performance
    • 8.4.9.3. Product Benchmarking
    • 8.4.9.4. Recent Developments/ Strategic Initiatives
  • 8.4.10. Telstra Group Limited
    • 8.4.10.1. Participant's Overview
    • 8.4.10.2. Financial Performance
    • 8.4.10.3. Product Benchmarking
    • 8.4.10.4. Recent Developments/ Strategic Initiatives