리치 커뮤니케이션 서비스 시장 - 세계 산업 규모, 점유율, 동향, 기회 및 예측 : 도입 모델별, 기업 규모별, 용도별, 지역별 및 경쟁 구도(2021-2031년)

The Global Rich Communication Services Market will grow from USD 9.63 Billion in 2025 to USD 27.24 Billion by 2031 at a 18.92% CAGR. Rich Communication Services (RCS) is a communication protocol that upgrades traditional SMS by enabling high-resolution multimedia sharing, group chats, and interactive features directly within native mobile applications.

Key Market Drivers

The Expansion of Global Cross-Platform Interoperability and iOS Ecosystem Integration has fundamentally reshaped the market by dismantling the long-standing communication barrier between Android and Apple devices. The integration of RCS into the iOS operating system has established a unified messaging standard, allowing brands to reach a near-ubiquitous audience without relying on fragmented third-party applications or falling back to SMS. This cross-platform consistency has encouraged mobile operators to accelerate infrastructure upgrades, ensuring high-quality media delivery and reliable read receipts across all subscriber bases. The immediate impact of this convergence is evident in the exponential growth of network traffic.

Key Market Challenges

The escalating prevalence of security vulnerabilities and fraudulent activities constitutes a critical barrier to the expansion of the Global Rich Communication Services Market. As the protocol gains traction for legitimate Application-to-Person (A2P) interactions, bad actors are mimicking verified business profiles to launch deceptive phishing and smishing campaigns. This malicious activity exploits the very features designed to build consumer confidence, such as branding and rich media, thereby undermining the integrity of the ecosystem. When users cannot reliably distinguish between authentic enterprise communications and fraudulent imitations, the fundamental value proposition of RCS-its trusted, verified nature-is severely compromised.

Key Market Trends

The Convergence of Generative AI and Large Language Models with RCS is fundamentally upgrading the standard from static scripts to intelligent, adaptive agents. Unlike traditional chatbots restricted by rigid decision trees, these AI-driven systems within RCS can interpret complex consumer intent, generate context-aware responses, and handle multifaceted service inquiries in real-time without human intervention. This shift allows enterprises to deliver hyper-personalized experiences at scale, significantly improving resolution times and customer satisfaction.

Key Market Players

• AT&T Inc.
• Google LLC
• Verizon Communications Inc.
• Vodafone Group plc
• Huawei Technologies Co., Ltd.
• Telefonaktiebolaget LM Ericsson
• Mavenir Systems, Inc.
• Sinch AB
• Global Message Services AG
• ZTE Corporation

Report Scope:

In this report, the Global Rich Communication Services Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Rich Communication Services Market, By Deployment Model:

• On-premises
• Cloud

Rich Communication Services Market, By Enterprise Size:

• Small & Medium Enterprises and Large Enterprises

Rich Communication Services Market, By Application:

• Rich Calls & Messaging
• Content Delivery
• Value Added Services
• Marketing & Advertising Campaign
• and Cloud Storage

Rich Communication Services Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• France
• United Kingdom
• Italy
• Germany
• Spain
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Rich Communication Services Market.

Available Customizations:

Global Rich Communication Services Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Rich Communication Services Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Deployment Model (On-premises, Cloud)
  • 5.2.2. By Enterprise Size (Small & Medium Enterprises and Large Enterprises)
  • 5.2.3. By Application (Rich Calls & Messaging, Content Delivery, Value Added Services, Marketing & Advertising Campaign, and Cloud Storage)
  • 5.2.4. By Region
  • 5.2.5. By Company (2025)
• 5.3. Market Map

6. North America Rich Communication Services Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Deployment Model
  • 6.2.2. By Enterprise Size
  • 6.2.3. By Application
  • 6.2.4. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Rich Communication Services Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Deployment Model
      • 6.3.1.2.2. By Enterprise Size
      • 6.3.1.2.3. By Application
  • 6.3.2. Canada Rich Communication Services Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Deployment Model
      • 6.3.2.2.2. By Enterprise Size
      • 6.3.2.2.3. By Application
  • 6.3.3. Mexico Rich Communication Services Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Deployment Model
      • 6.3.3.2.2. By Enterprise Size
      • 6.3.3.2.3. By Application

7. Europe Rich Communication Services Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Deployment Model
  • 7.2.2. By Enterprise Size
  • 7.2.3. By Application
  • 7.2.4. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Rich Communication Services Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Deployment Model
      • 7.3.1.2.2. By Enterprise Size
      • 7.3.1.2.3. By Application
  • 7.3.2. France Rich Communication Services Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Deployment Model
      • 7.3.2.2.2. By Enterprise Size
      • 7.3.2.2.3. By Application
  • 7.3.3. United Kingdom Rich Communication Services Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Deployment Model
      • 7.3.3.2.2. By Enterprise Size
      • 7.3.3.2.3. By Application
  • 7.3.4. Italy Rich Communication Services Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Deployment Model
      • 7.3.4.2.2. By Enterprise Size
      • 7.3.4.2.3. By Application
  • 7.3.5. Spain Rich Communication Services Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Deployment Model
      • 7.3.5.2.2. By Enterprise Size
      • 7.3.5.2.3. By Application

8. Asia Pacific Rich Communication Services Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Deployment Model
  • 8.2.2. By Enterprise Size
  • 8.2.3. By Application
  • 8.2.4. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Rich Communication Services Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Deployment Model
      • 8.3.1.2.2. By Enterprise Size
      • 8.3.1.2.3. By Application
  • 8.3.2. India Rich Communication Services Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Deployment Model
      • 8.3.2.2.2. By Enterprise Size
      • 8.3.2.2.3. By Application
  • 8.3.3. Japan Rich Communication Services Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Deployment Model
      • 8.3.3.2.2. By Enterprise Size
      • 8.3.3.2.3. By Application
  • 8.3.4. South Korea Rich Communication Services Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Deployment Model
      • 8.3.4.2.2. By Enterprise Size
      • 8.3.4.2.3. By Application
  • 8.3.5. Australia Rich Communication Services Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Deployment Model
      • 8.3.5.2.2. By Enterprise Size
      • 8.3.5.2.3. By Application

9. Middle East & Africa Rich Communication Services Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Deployment Model
  • 9.2.2. By Enterprise Size
  • 9.2.3. By Application
  • 9.2.4. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Rich Communication Services Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Deployment Model
      • 9.3.1.2.2. By Enterprise Size
      • 9.3.1.2.3. By Application
  • 9.3.2. UAE Rich Communication Services Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Deployment Model
      • 9.3.2.2.2. By Enterprise Size
      • 9.3.2.2.3. By Application
  • 9.3.3. South Africa Rich Communication Services Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Deployment Model
      • 9.3.3.2.2. By Enterprise Size
      • 9.3.3.2.3. By Application

10. South America Rich Communication Services Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Deployment Model
  • 10.2.2. By Enterprise Size
  • 10.2.3. By Application
  • 10.2.4. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Rich Communication Services Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Deployment Model
      • 10.3.1.2.2. By Enterprise Size
      • 10.3.1.2.3. By Application
  • 10.3.2. Colombia Rich Communication Services Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Deployment Model
      • 10.3.2.2.2. By Enterprise Size
      • 10.3.2.2.3. By Application
  • 10.3.3. Argentina Rich Communication Services Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Deployment Model
      • 10.3.3.2.2. By Enterprise Size
      • 10.3.3.2.3. By Application

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global Rich Communication Services Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. AT&T Inc.
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. Google LLC
• 15.3. Verizon Communications Inc.
• 15.4. Vodafone Group plc
• 15.5. Huawei Technologies Co., Ltd.
• 15.6. Telefonaktiebolaget LM Ericsson
• 15.7. Mavenir Systems, Inc.
• 15.8. Sinch AB
• 15.9. Global Message Services AG
• 15.10. ZTE Corporation

16. Strategic Recommendations

17. About Us & Disclaimer