세계의 리치 커뮤니케이션 서비스 시장 규모, 점유율, 동향 분석 : 기업 규모별, 유형별, 최종 용도별, 지역별 전망, 예측(2024-2031년)

The Global Rich Communication Services Market size is expected to reach $14.3 billion by 2031, rising at a market growth of 24.8% CAGR during the forecast period.

The North America region witnessed 36% revenue share in the rich communication services market in 2023. This dominance can be attributed to the high penetration of advanced communication technologies and the increasing adoption of digital messaging solutions among businesses. Companies in the region are leveraging RCS to enhance customer engagement, streamline marketing efforts, and improve overall communication strategies.

RCS enables users to send and receive rich media content, such as high-resolution images, videos, audio files, and interactive elements (like buttons and carousels), enhancing the overall messaging experience. This multimedia support allows brands to convey messages more effectively than traditional SMS. RCS offers functionalities akin to popular messaging apps, including read receipts, typing indicators, and group messaging. Thus, increasing demand for enhanced messaging features and user engagement drives the market's growth.

Additionally, As businesses increasingly adopt digital channels for communication, traditional SMS and email methods are no longer sufficient to meet customer expectations. RCS offers a more interactive and feature-rich messaging platform, aligning with the demand for effective business communication tools. Companies seek solutions that integrate various communication tools into a single platform. RCS facilitates this integration, allowing businesses to streamline communication strategies across different channels, enhancing efficiency and effectiveness. Therefore, the market's growth propels a shift towards business-driven communication solutions in the digital economy.

However, Implementing RCS requires mobile operators to upgrade their network infrastructure to support its advanced features. This can involve significant capital expenditure for hardware, software, and maintenance. For smaller operators, these costs can be prohibitively high, limiting their ability to offer RCS services. Ensuring that RCS works seamlessly across different networks and devices requires investment in interoperability solutions. This can complicate development efforts and increase costs, especially when creating a consistent platform user experience. Thus, high development and implementation costs are hampering the market's growth.

Enterprise Size Outlook

On the basis of enterprise size, this market is segmented into SMEs and large enterprises. In 2023, the SMEs segment attained 37% revenue share in this market. This growth reflects an increasing recognition among smaller businesses of the importance of digital communication strategies in the competitive landscape. SMEs are adopting RCS to improve customer interactions and promote their products and services more effectively.

Type Outlook

Based on type, this market is divided into A2P, P2A, and P2P. The P2P segment attained 11% revenue share in this market in 2023. The P2A segment allows users to send messages to applications, facilitating interactions like customer service inquiries. Although specific revenue figures for this segment were not highlighted, P2A is gaining momentum as businesses adopt chatbots and automated services to enhance customer support.

End Use Outlook

By end use, this market is divided into retail, media & entertainment, BFSI, healthcare, travel & tourism, and others. In 2023, the BFSI segment held 21% revenue share in this market. Financial institutions increasingly utilize RCS to enhance communication strategies, ensuring customers receive timely notifications about transactions, account updates, and important alerts. The interactive features of RCS enable banks and insurance companies to engage customers more effectively, allowing for quick responses to inquiries and facilitating seamless service delivery.

Regional Outlook

Region-wise, this market is analyzed across North America, Europe, Asia Pacific, and LAMEA. In 2023, the Asia Pacific region generated 27% revenue share in this market. The rapid growth of digitalization across various industries, along with the increasing use of smartphones and messaging applications, has significantly boosted the adoption of RCS in this region. Businesses in sectors such as retail, travel, and finance recognize RCS's potential for enhancing customer interactions and driving engagement.

The leading players in the market are competing with diverse innovative offerings to remain competitive in the market. The above illustration shows the percentage of revenue shared by some of the leading companies in the market. The leading players of the market are adopting various strategies in order to cater demand coming from the different industries. The key developmental strategies in the market are Acquisitions, and Partnerships & Collaborations.

Recent Strategies Deployed in the Market

• Sep-2024: Vodafone Group Plc announced the partnership with HORISEN and DIMOCO Payments to develop a groundbreaking public transport ticketing system using Rich Communication Services (RCS) and Direct Carrier Billing (DCB). HORISEN will provide its business messenger platform, allowing commuters to buy tickets through RCS and pay their phone bills directly.
• Sep-2024: Sinch AB has teamed up with Singtel, a leading communications group to be the first provider of Rich Communication Services (RCS) for businesses. This collaboration allows companies to send secure, branded messages directly to customers' mobile inboxes, enhancing traditional SMS with interactive features and advanced analytics, fostering trust through verified sender agents.
• Aug-2024: Google LLC announced the partnership with Singtel, a leading communications group to launch Rich Communication Services (RCS) business messaging for RCS-enabled Android users. Users from other telcos, including M1, StarHub, and Simba, can also receive these messages.
• Jul-2024: Samsung Electronics Co., Ltd. unveiled Google Messages as the default RCS/SMS app and will replace its pre-installed Samsung Messages app within the US, starting with the Galaxy Z Flip 6 and Z Fold 6. This aims to enhance the Android messaging experience and accelerate Rich Communication Services (RCS) adoption.
• May-2024: Vodafone Group Plc teamed up with Dotgo, one of the leading RCS and other rich business messaging solutions providers, to enhance rich communication services (RCS) for enterprises. Dotgo will supply its Messaging as a Platform (MaaP) solution, enabling Vi Business to monetize messaging services across the nation and offer Android users a WhatsApp-like experience in native messaging apps.

List of Key Companies Profiled

• AT&T, Inc. (AT&T Intellectual Property)
• Vodafone Group Plc
• Google LLC
• Verizon Communications, Inc.
• Telefonica S.A.
• Orange S.A.
• Samsung Electronics Co., Ltd. (Samsung Group)
• Huawei Technologies Co., Ltd. (Huawei Investment & Holding Co., Ltd.)
• Sinch AB
• Telstra Corporation Limited

Global Rich Communication Services Market Report Segmentation

By Enterprise Size

• Large Enterprises
• SMEs

By Type

• A2P
• P2A
• P2P

By End Use

• Retail
• BFSI
• Media & Entertainment
• Healthcare
• Travel & Tourism
• Others

By Geography

• North America
  • US
  • Canada
  • Mexico
  • Rest of North America
• Europe
  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Singapore
  • Malaysia
  • Rest of Asia Pacific
• LAMEA
  • Brazil
  • Argentina
  • UAE
  • Saudi Arabia
  • South Africa
  • Nigeria
  • Rest of LAMEA

Table of Contents

Chapter 1. Market Scope & Methodology

• 1.1 Market Definition
• 1.2 Objectives
• 1.3 Market Scope
• 1.4 Segmentation
  • 1.4.1 Global Rich Communication Services Market, by Enterprise Size
  • 1.4.2 Global Rich Communication Services Market, by Type
  • 1.4.3 Global Rich Communication Services Market, by End Use
  • 1.4.4 Global Rich Communication Services Market, by Geography
• 1.5 Methodology for the research

Chapter 2. Market at a Glance

• 2.1 Key Highlights

Chapter 3. Market Overview

• 3.1 Introduction
  • 3.1.1 Overview
    • 3.1.1.1 Market Composition and Scenario
• 3.2 Key Factors Impacting the Market
  • 3.2.1 Market Drivers
  • 3.2.2 Market Restraints
  • 3.2.3 Market Opportunities
  • 3.2.4 Market Challenges

Chapter 4. Competition Analysis - Global

• 4.1 Market Share Analysis, 2023
• 4.2 Recent Strategies Deployed in Rich Communication Services Market
• 4.3 Porter Five Forces Analysis

Chapter 5. Global Rich Communication Services Market by Enterprise Size

• 5.1 Global Large Enterprises Market by Region
• 5.2 Global SMEs Market by Region

Chapter 6. Global Rich Communication Services Market by Type

• 6.1 Global A2P Market by Region
• 6.2 Global P2A Market by Region
• 6.3 Global P2P Market by Region

Chapter 7. Global Rich Communication Services Market by End Use

• 7.1 Global Retail Market by Region
• 7.2 Global BFSI Market by Region
• 7.3 Global Media & Entertainment Market by Region
• 7.4 Global Healthcare Market by Region
• 7.5 Global Travel & Tourism Market by Region
• 7.6 Global Others Market by Region

Chapter 8. Global Rich Communication Services Market by Region

• 8.1 North America Rich Communication Services Market
  • 8.1.1 North America Rich Communication Services Market by Enterprise Size
    • 8.1.1.1 North America Large Enterprises Market by Country
    • 8.1.1.2 North America SMEs Market by Country
  • 8.1.2 North America Rich Communication Services Market by Type
    • 8.1.2.1 North America A2P Market by Country
    • 8.1.2.2 North America P2A Market by Country
    • 8.1.2.3 North America P2P Market by Country
  • 8.1.3 North America Rich Communication Services Market by End Use
    • 8.1.3.1 North America Retail Market by Country
    • 8.1.3.2 North America BFSI Market by Country
    • 8.1.3.3 North America Media & Entertainment Market by Country
    • 8.1.3.4 North America Healthcare Market by Country
    • 8.1.3.5 North America Travel & Tourism Market by Country
    • 8.1.3.6 North America Others Market by Country
  • 8.1.4 North America Rich Communication Services Market by Country
    • 8.1.4.1 US Rich Communication Services Market
      • 8.1.4.1.1 US Rich Communication Services Market by Enterprise Size
      • 8.1.4.1.2 US Rich Communication Services Market by Type
      • 8.1.4.1.3 US Rich Communication Services Market by End Use
    • 8.1.4.2 Canada Rich Communication Services Market
      • 8.1.4.2.1 Canada Rich Communication Services Market by Enterprise Size
      • 8.1.4.2.2 Canada Rich Communication Services Market by Type
      • 8.1.4.2.3 Canada Rich Communication Services Market by End Use
    • 8.1.4.3 Mexico Rich Communication Services Market
      • 8.1.4.3.1 Mexico Rich Communication Services Market by Enterprise Size
      • 8.1.4.3.2 Mexico Rich Communication Services Market by Type
      • 8.1.4.3.3 Mexico Rich Communication Services Market by End Use
    • 8.1.4.4 Rest of North America Rich Communication Services Market
      • 8.1.4.4.1 Rest of North America Rich Communication Services Market by Enterprise Size
      • 8.1.4.4.2 Rest of North America Rich Communication Services Market by Type
      • 8.1.4.4.3 Rest of North America Rich Communication Services Market by End Use
• 8.2 Europe Rich Communication Services Market
  • 8.2.1 Europe Rich Communication Services Market by Enterprise Size
    • 8.2.1.1 Europe Large Enterprises Market by Country
    • 8.2.1.2 Europe SMEs Market by Country
  • 8.2.2 Europe Rich Communication Services Market by Type
    • 8.2.2.1 Europe A2P Market by Country
    • 8.2.2.2 Europe P2A Market by Country
    • 8.2.2.3 Europe P2P Market by Country
  • 8.2.3 Europe Rich Communication Services Market by End Use
    • 8.2.3.1 Europe Retail Market by Country
    • 8.2.3.2 Europe BFSI Market by Country
    • 8.2.3.3 Europe Media & Entertainment Market by Country
    • 8.2.3.4 Europe Healthcare Market by Country
    • 8.2.3.5 Europe Travel & Tourism Market by Country
    • 8.2.3.6 Europe Others Market by Country
  • 8.2.4 Europe Rich Communication Services Market by Country
    • 8.2.4.1 Germany Rich Communication Services Market
      • 8.2.4.1.1 Germany Rich Communication Services Market by Enterprise Size
      • 8.2.4.1.2 Germany Rich Communication Services Market by Type
      • 8.2.4.1.3 Germany Rich Communication Services Market by End Use
    • 8.2.4.2 UK Rich Communication Services Market
      • 8.2.4.2.1 UK Rich Communication Services Market by Enterprise Size
      • 8.2.4.2.2 UK Rich Communication Services Market by Type
      • 8.2.4.2.3 UK Rich Communication Services Market by End Use
    • 8.2.4.3 France Rich Communication Services Market
      • 8.2.4.3.1 France Rich Communication Services Market by Enterprise Size
      • 8.2.4.3.2 France Rich Communication Services Market by Type
      • 8.2.4.3.3 France Rich Communication Services Market by End Use
    • 8.2.4.4 Russia Rich Communication Services Market
      • 8.2.4.4.1 Russia Rich Communication Services Market by Enterprise Size
      • 8.2.4.4.2 Russia Rich Communication Services Market by Type
      • 8.2.4.4.3 Russia Rich Communication Services Market by End Use
    • 8.2.4.5 Spain Rich Communication Services Market
      • 8.2.4.5.1 Spain Rich Communication Services Market by Enterprise Size
      • 8.2.4.5.2 Spain Rich Communication Services Market by Type
      • 8.2.4.5.3 Spain Rich Communication Services Market by End Use
    • 8.2.4.6 Italy Rich Communication Services Market
      • 8.2.4.6.1 Italy Rich Communication Services Market by Enterprise Size
      • 8.2.4.6.2 Italy Rich Communication Services Market by Type
      • 8.2.4.6.3 Italy Rich Communication Services Market by End Use
    • 8.2.4.7 Rest of Europe Rich Communication Services Market
      • 8.2.4.7.1 Rest of Europe Rich Communication Services Market by Enterprise Size
      • 8.2.4.7.2 Rest of Europe Rich Communication Services Market by Type
      • 8.2.4.7.3 Rest of Europe Rich Communication Services Market by End Use
• 8.3 Asia Pacific Rich Communication Services Market
  • 8.3.1 Asia Pacific Rich Communication Services Market by Enterprise Size
    • 8.3.1.1 Asia Pacific Large Enterprises Market by Country
    • 8.3.1.2 Asia Pacific SMEs Market by Country
  • 8.3.2 Asia Pacific Rich Communication Services Market by Type
    • 8.3.2.1 Asia Pacific A2P Market by Country
    • 8.3.2.2 Asia Pacific P2A Market by Country
    • 8.3.2.3 Asia Pacific P2P Market by Country
  • 8.3.3 Asia Pacific Rich Communication Services Market by End Use
    • 8.3.3.1 Asia Pacific Retail Market by Country
    • 8.3.3.2 Asia Pacific BFSI Market by Country
    • 8.3.3.3 Asia Pacific Media & Entertainment Market by Country
    • 8.3.3.4 Asia Pacific Healthcare Market by Country
    • 8.3.3.5 Asia Pacific Travel & Tourism Market by Country
    • 8.3.3.6 Asia Pacific Others Market by Country
  • 8.3.4 Asia Pacific Rich Communication Services Market by Country
    • 8.3.4.1 China Rich Communication Services Market
      • 8.3.4.1.1 China Rich Communication Services Market by Enterprise Size
      • 8.3.4.1.2 China Rich Communication Services Market by Type
      • 8.3.4.1.3 China Rich Communication Services Market by End Use
    • 8.3.4.2 Japan Rich Communication Services Market
      • 8.3.4.2.1 Japan Rich Communication Services Market by Enterprise Size
      • 8.3.4.2.2 Japan Rich Communication Services Market by Type
      • 8.3.4.2.3 Japan Rich Communication Services Market by End Use
    • 8.3.4.3 India Rich Communication Services Market
      • 8.3.4.3.1 India Rich Communication Services Market by Enterprise Size
      • 8.3.4.3.2 India Rich Communication Services Market by Type
      • 8.3.4.3.3 India Rich Communication Services Market by End Use
    • 8.3.4.4 South Korea Rich Communication Services Market
      • 8.3.4.4.1 South Korea Rich Communication Services Market by Enterprise Size
      • 8.3.4.4.2 South Korea Rich Communication Services Market by Type
      • 8.3.4.4.3 South Korea Rich Communication Services Market by End Use
    • 8.3.4.5 Singapore Rich Communication Services Market
      • 8.3.4.5.1 Singapore Rich Communication Services Market by Enterprise Size
      • 8.3.4.5.2 Singapore Rich Communication Services Market by Type
      • 8.3.4.5.3 Singapore Rich Communication Services Market by End Use
    • 8.3.4.6 Malaysia Rich Communication Services Market
      • 8.3.4.6.1 Malaysia Rich Communication Services Market by Enterprise Size
      • 8.3.4.6.2 Malaysia Rich Communication Services Market by Type
      • 8.3.4.6.3 Malaysia Rich Communication Services Market by End Use
    • 8.3.4.7 Rest of Asia Pacific Rich Communication Services Market
      • 8.3.4.7.1 Rest of Asia Pacific Rich Communication Services Market by Enterprise Size
      • 8.3.4.7.2 Rest of Asia Pacific Rich Communication Services Market by Type
      • 8.3.4.7.3 Rest of Asia Pacific Rich Communication Services Market by End Use
• 8.4 LAMEA Rich Communication Services Market
  • 8.4.1 LAMEA Rich Communication Services Market by Enterprise Size
    • 8.4.1.1 LAMEA Large Enterprises Market by Country
    • 8.4.1.2 LAMEA SMEs Market by Country
  • 8.4.2 LAMEA Rich Communication Services Market by Type
    • 8.4.2.1 LAMEA A2P Market by Country
    • 8.4.2.2 LAMEA P2A Market by Country
    • 8.4.2.3 LAMEA P2P Market by Country
  • 8.4.3 LAMEA Rich Communication Services Market by End Use
    • 8.4.3.1 LAMEA Retail Market by Country
    • 8.4.3.2 LAMEA BFSI Market by Country
    • 8.4.3.3 LAMEA Media & Entertainment Market by Country
    • 8.4.3.4 LAMEA Healthcare Market by Country
    • 8.4.3.5 LAMEA Travel & Tourism Market by Country
    • 8.4.3.6 LAMEA Others Market by Country
  • 8.4.4 LAMEA Rich Communication Services Market by Country
    • 8.4.4.1 Brazil Rich Communication Services Market
      • 8.4.4.1.1 Brazil Rich Communication Services Market by Enterprise Size
      • 8.4.4.1.2 Brazil Rich Communication Services Market by Type
      • 8.4.4.1.3 Brazil Rich Communication Services Market by End Use
    • 8.4.4.2 Argentina Rich Communication Services Market
      • 8.4.4.2.1 Argentina Rich Communication Services Market by Enterprise Size
      • 8.4.4.2.2 Argentina Rich Communication Services Market by Type
      • 8.4.4.2.3 Argentina Rich Communication Services Market by End Use
    • 8.4.4.3 UAE Rich Communication Services Market
      • 8.4.4.3.1 UAE Rich Communication Services Market by Enterprise Size
      • 8.4.4.3.2 UAE Rich Communication Services Market by Type
      • 8.4.4.3.3 UAE Rich Communication Services Market by End Use
    • 8.4.4.4 Saudi Arabia Rich Communication Services Market
      • 8.4.4.4.1 Saudi Arabia Rich Communication Services Market by Enterprise Size
      • 8.4.4.4.2 Saudi Arabia Rich Communication Services Market by Type
      • 8.4.4.4.3 Saudi Arabia Rich Communication Services Market by End Use
    • 8.4.4.5 South Africa Rich Communication Services Market
      • 8.4.4.5.1 South Africa Rich Communication Services Market by Enterprise Size
      • 8.4.4.5.2 South Africa Rich Communication Services Market by Type
      • 8.4.4.5.3 South Africa Rich Communication Services Market by End Use
    • 8.4.4.6 Nigeria Rich Communication Services Market
      • 8.4.4.6.1 Nigeria Rich Communication Services Market by Enterprise Size
      • 8.4.4.6.2 Nigeria Rich Communication Services Market by Type
      • 8.4.4.6.3 Nigeria Rich Communication Services Market by End Use
    • 8.4.4.7 Rest of LAMEA Rich Communication Services Market
      • 8.4.4.7.1 Rest of LAMEA Rich Communication Services Market by Enterprise Size
      • 8.4.4.7.2 Rest of LAMEA Rich Communication Services Market by Type
      • 8.4.4.7.3 Rest of LAMEA Rich Communication Services Market by End Use

Chapter 9. Company Profiles

• 9.1 AT&T, Inc. (AT&T Intellectual Property)
  • 9.1.1 Company Overview
  • 9.1.2 Financial Analysis
  • 9.1.3 Segmental and Regional Analysis
  • 9.1.4 Research & Development Expense
  • 9.1.5 SWOT Analysis
• 9.2 Vodafone Group Plc
  • 9.2.1 Company Overview
  • 9.2.2 Financial Analysis
  • 9.2.3 Segmental Analysis
  • 9.2.4 Recent strategies and developments:
    • 9.2.4.1 Partnerships, Collaborations, and Agreements:
• 9.3 Google LLC
  • 9.3.1 Company Overview
  • 9.3.2 Financial Analysis
  • 9.3.3 Segmental and Regional Analysis
  • 9.3.4 Research & Development Expense
  • 9.3.5 Recent strategies and developments:
    • 9.3.5.1 Partnerships, Collaborations, and Agreements:
  • 9.3.6 SWOT Analysis
• 9.4 Verizon Communications, Inc.
  • 9.4.1 Company Overview
  • 9.4.2 Financial Analysis
  • 9.4.3 Segmental Analysis
  • 9.4.4 Recent strategies and developments:
    • 9.4.4.1 Partnerships, Collaborations, and Agreements:
  • 9.4.5 SWOT Analysis
• 9.5 Telefonica S.A.
  • 9.5.1 Company Overview
  • 9.5.2 Financial Analysis
  • 9.5.3 Segmental Analysis
  • 9.5.4 Research & Development Expense
• 9.6 Orange S.A.
  • 9.6.1 Company Overview
  • 9.6.2 Financial Analysis
  • 9.6.3 Segmental Analysis
• 9.7 Samsung Electronics Co., Ltd. (Samsung Group)
  • 9.7.1 Company Overview
  • 9.7.2 Financial Analysis
  • 9.7.3 Segmental and Regional Analysis
  • 9.7.4 Research & Development Expenses
  • 9.7.5 Recent strategies and developments:
    • 9.7.5.1 Product Launches and Product Expansions:
  • 9.7.6 SWOT Analysis
• 9.8 Huawei Technologies Co., Ltd. (Huawei Investment & Holding Co., Ltd.)
  • 9.8.1 Company Overview
  • 9.8.2 Financial Analysis
  • 9.8.3 Segmental and Regional Analysis
  • 9.8.4 Research & Development Expenses
  • 9.8.5 SWOT Analysis
• 9.9 Sinch AB
  • 9.9.1 Company Overview
  • 9.9.2 Financial Analysis
  • 9.9.3 Segmental and Regional Analysis
  • 9.9.4 Recent strategies and developments:
    • 9.9.4.1 Partnerships, Collaborations, and Agreements:
  • 9.9.5 SWOT Analysis
• 9.10. Telstra Corporation Limited
  • 9.10.1 Company Overview
  • 9.10.2 Financial Analysis
  • 9.10.3 Segmental and Regional Analysis

Chapter 10. Winning Imperatives for Rich Communication Services Market