미국의 오토바이 시장 규모, 점유율 및 동향 분석 보고서 : 제품별, 부문 예측, 소비자 동향, 경쟁 분석(2025-2030년)

U.S. Motorcycle Market Growth & Trends:

The U.S. motorcycle market size is expected to reach USD 13.28 billion by 2030, according to a new report by Grand View Research, Inc. The market is projected to expand at a CAGR of 4.1% from 2025 to 2030. Increasing amount of disposable income is expected to drive the market. A surplus amount of income is used by Americans to buy motorcycles which leads to an increase in the sales and registration of vehicles. According to the Bureau of Transportation Statistics, motorcycle registrations in the U.S. have increased over the past 10 years, from 3,826,373 in 1997 to 6,678,958 in 2006, which indicates an overall increase of 75%. Sales of new street-legal motorcycles increased more sharply over the same period, from 260,000 in 1997 to 892,000 in 2006.

Furthermore, according to Statista Inc., a total of 487,144 units were sold in the U.S. in the year 2016. This shows the potential demand and growth for these products in the coming years. Growing economic standards, changing lifestyles and increasing rates of petroleum are shifting the customer preference towards motorcycles which offer greater fuel efficiency in comparison to cars. Motorcycles are an effective and affordable way of transport owing to which the working class and the younger generation of society are more attracted to these products. Growing urbanization is also a significant factor in driving the growth of the market in the country.

According to the International Organization for Migration in 2015, around 3 million people are migrating to cities every week. Currently, around 82% of the population in North America are living in urban areas with a high concentration in mid and large-sized cities. Such a huge trend towards urbanization has led to a growing awareness of new products and their easy availability. All these factors are expected to boost the U.S. motorcycle industry over the forecast period.

U.S. Motorcycle Market Report Highlights:

• Motorbikes segment held the dominant share of 56.0% in the U.S. motorcycle market owing to the high adoption rate and wide range of products
• The rise of urbanization and the need for efficient and economical transportation options have boosted the demand for motorcycles.
• Scooters segment is expected to grow at a lucrative rate of 4.3% over the forecast period owing to the associated advantages such as better fuel efficiency, lightweight, and low cost.

Table of Contents

Chapter 1. Methodology and Scope

• 1.1. Market Segmentation & Scope
• 1.2. Market Definition
• 1.3. Information Procurement
  • 1.3.1. Purchased Database
  • 1.3.2. GVR's Internal Database
  • 1.3.3. Secondary Sources & Third-Party Perspectives
  • 1.3.4. Primary Research
• 1.4. Information Analysis
  • 1.4.1. Data Analysis Models
• 1.5. Market Formulation & Data Visualization
• 1.6. Data Validation & Publishing

Chapter 2. Executive Summary

• 2.1. Market Snapshot
• 2.2. Segment Snapshot
• 2.3. Competitive Landscape Snapshot

Chapter 3. U.S. Motorcycle Market Variables, Trends & Scope

• 3.1. Market Lineage Outlook
  • 3.1.1. Parent Market Outlook
  • 3.1.2. Related Market Outlook
• 3.2. Industry Value Chain Analysis
  • 3.2.1. Profit Margin Analysis (Industry-level)
• 3.3. Market Dynamics
  • 3.3.1. Market Driver Analysis
  • 3.3.2. Market Restraint Analysis
  • 3.3.3. Market Opportunities
  • 3.3.4. Market Challenges
• 3.4. Industry Analysis Tools
  • 3.4.1. Porter's Five Forces Analysis
• 3.5. Market Entry Strategies

Chapter 4. Consumer Behavior Analysis

• 4.1. Demographic Analysis
• 4.2. Consumer Trends and Preferences
• 4.3. Factors Affecting Buying Decision
• 4.4. Consumer Product Adoption
• 4.5. Observations & Recommendations

Chapter 5. U.S. Motorcycle Market: Product Estimates & Trend Analysis

• 5.1. U.S. Motorcycle Market, By Product: Key Takeaways
• 5.2. Product Movement Analysis & Market Share, 2024 & 2030
• 5.3. Market Estimates & Forecasts, By Product, 2018 - 2030 (USD Million)
  • 5.3.1. Motorbikes
    • 5.3.1.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 5.3.2. Scooters
    • 5.3.2.1. Market estimates and forecast, 2018 - 2030 (USD Million)
  • 5.3.3. Mopeds
    • 5.3.3.1. Market estimates and forecast, 2018 - 2030 (USD Million)

Chapter 6. U.S. Motorcycle Market: Competitive Analysis

• 6.1. Recent Developments & Impact Analysis, by Key Market Participants
• 6.2. Company Categorization
• 6.3. Participant's Overview
• 6.4. Financial Performance
• 6.5. Product Benchmarking
• 6.6. Company Market Share Analysis, 2024 (%)
• 6.7. Company Heat Map Analysis
• 6.8. Strategy Mapping
• 6.9. Company Profiles
  • 6.9.1. HARLEY-DAVIDSON
    • 6.9.1.1. Company Overview
    • 6.9.1.2. Financial Performance
    • 6.9.1.3. Product Portfolios
    • 6.9.1.4. Strategic Initiatives
  • 6.9.2. Suzuki Motor Corporation
    • 6.9.2.1. Company Overview
    • 6.9.2.2. Financial Performance
    • 6.9.2.3. Product Portfolios
    • 6.9.2.4. Strategic Initiatives
  • 6.9.3. Honda Motor Co., Ltd.
    • 6.9.3.1. Company Overview
    • 6.9.3.2. Financial Performance
    • 6.9.3.3. Product Portfolios
    • 6.9.3.4. Strategic Initiatives
  • 6.9.4. BMW AG
    • 6.9.4.1. Company Overview
    • 6.9.4.2. Financial Performance
    • 6.9.4.3. Product Portfolios
    • 6.9.4.4. Strategic Initiatives
  • 6.9.5. Yamaha Motor Co., Ltd
    • 6.9.5.1. Company Overview
    • 6.9.5.2. Financial Performance
    • 6.9.5.3. Product Portfolios
    • 6.9.5.4. Strategic Initiatives
  • 6.9.6. Kawasaki Heavy Industries, Ltd
    • 6.9.6.1. Company Overview
    • 6.9.6.2. Financial Performance
    • 6.9.6.3. Product Portfolios
    • 6.9.6.4. Strategic Initiatives
  • 6.9.7. Triumph Motorcycles
    • 6.9.7.1. Company Overview
    • 6.9.7.2. Financial Performance
    • 6.9.7.3. Product Portfolios
    • 6.9.7.4. Strategic Initiatives
  • 6.9.8. Ducati Motor Holding S.p.A
    • 6.9.8.1. Company Overview
    • 6.9.8.2. Financial Performance
    • 6.9.8.3. Product Portfolios
    • 6.9.8.4. Strategic Initiatives
  • 6.9.9. KTM AG
    • 6.9.9.1. Company Overview
    • 6.9.9.2. Financial Performance
    • 6.9.9.3. Product Portfolios
    • 6.9.9.4. Strategic Initiatives
  • 6.9.10. Polaris Inc.
    • 6.9.10.1. Company Overview
    • 6.9.10.2. Financial Performance
    • 6.9.10.3. Product Portfolios
    • 6.9.10.4. Strategic Initiatives