미국의 디지털 사이니지 시장 규모, 점유율, 동향 분석 보고서 : 유형별, 컴포넌트별, 기술별, 화면 사이즈별, 해상도별, 컨텐츠 카테고리별, 장소별, 용도별, 부문 예측(2025-2030년)

U.S. Digital Signage Market Growth & Trends:

The U.S. digital signage market size is anticipated to reach USD 9,322.0 million by 2030, according to a new report by Grand View Research, Inc. The market is expected to expand at a CAGR of 6.6% from 2025 to 2030. The demand for digital signage is expected to increase as advertisers, enterprises, and corporates are increasingly adopting digital signage to promote and distribute content. Advancements in display technology are also likely to drive the market. Furthermore, the increasing demand for digital signage solutions from the industries such as healthcare, transportation, hospitality, and retail, is likely to propel market growth over the forecast period.

The growing adoption of digital signage is due to the increasing demand for advertising content with enhanced quality and better sharpness. Rising demand for 4K embedded digital displays is addressing an increase in the need for enhanced sharp images. Digital signage above 52 inches are poised to gain popularity over the forecast period as advertisers are increasingly preferring outdoor advertising. Besides, software providers are engaged in providing design solutions that are compatible with multiple operating systems to new entrants to the digital signage industry. Providers of design solutions are targeting new entrants to the digital signage market with solutions compatible with different operating systems. They are particularly offering cloud-based design solutions that can aid in managing advertising content being displayed on digital signage.

The operational cost of companies is reduced by cutting down the use of paper for advertisement and deviating from traditional marketing activities. In addition, a combination of LED-backlit panels is resulting in substantial energy savings. A decrease in energy consumption owing to the adoption of enhanced technologies, which includes LED, is attracting enterprises to elect for digital signage. The West region accounted for the largest share in the market in 2021. It is estimated to remain the highest revenue-generating regional market until 2030. The Midwest region is projected to exhibit the highest growth rate during the forecast period owing to burgeoning sales of digital signage in multiple verticals of various states.

Raw material suppliers in the cold chain packaging market supply primary materials required for producing isolated containers, in addition to other packaging components. Insulating materials used in cold chain packaging include expanded or extruded polystyrene, polyurethane, and polyethylene. These are manufactured using core materials such as silica or fiberglass in a multilayer polymer or vacuum aluminized coating. Thermal Conservation Technologies; va-Q-tec AG; and Thermal Visions, Inc. are some of the raw material providers in U.S. Some of the prominent companies operating in the market are Cisco Systems, Inc.; Intel Corporation; Microsoft Corporation; BrightSign, LLC; Keywest Technology, Inc.; Planar System Inc.; Scala, Inc.; and Hughes Network Systems LLC.

U.S. Digital Signage Market Report Highlights:

• The kiosks segment accounted for a market share of over 24% in 2024. The growing emphasis on targeted advertising and location-based marketing fueling the demand for kiosks in the digital signage market.
• The hardware segment accounted for the largest market share in 2024. The increasing need for robust and weather-resistant hardware for outdoor digital signage applications drives the segment's growth.
• The LCD segment accounted for the largest market share in 2024. The growth of retail and hospitality industries is a significant driver for expanding the LCD segment in the digital signage market.
• The 32 to 52 inches segment accounted for the largest market share in 2024. The rise of interactive and self-service solutions is a key driver for adopting the digital signage market's 32 to 52 inches segment.
• The 4K segment accounted for the largest market share in 2024. The rise of 4K content creation and its accessibility fuels the growth of this segment.
• The non-broadcast segment accounted for the largest market share in 2024. Non-broadcast digital signage is increasingly adopted in the corporate sector to enhance internal communication and employee engagement.
• The retail segment accounted for the largest market share of over 18% in 2024. Integrating digital signage with omnichannel retailing strategies is a significant factor driving segment growth.

Table of Contents

Chapter 1. Methodology and Scope

• 1.1. Market Segmentation and Scope
• 1.2. Research Methodology
  • 1.2.1. Information Procurement
• 1.3. Information or Data Analysis
• 1.4. Methodology
• 1.5. Research Scope and Assumptions
• 1.6. Market Formulation & Validation
• 1.7. Country Based Segment Share Calculation
• 1.8. List of Data Sources

Chapter 2. Executive Summary

• 2.1. Market Outlook
• 2.2. Segment Outlook
• 2.3. Competitive Insights

Chapter 3. U.S. Digital Signage Market Variables, Trends, & Scope

• 3.1. Market Lineage Outlook
• 3.2. Market Dynamics
  • 3.2.1. Market Driver Analysis
  • 3.2.2. Market Restraint Analysis
  • 3.2.3. Industry Challenge
• 3.3. U.S. Digital Signage Market Analysis Tools
  • 3.3.1. Industry Analysis - Porter's
    • 3.3.1.1. Bargaining power of the suppliers
    • 3.3.1.2. Bargaining power of the buyers
    • 3.3.1.3. Threats of substitution
    • 3.3.1.4. Threats from new entrants
    • 3.3.1.5. Competitive rivalry
  • 3.3.2. PESTEL Analysis
    • 3.3.2.1. Political landscape
    • 3.3.2.2. Economic and social landscape
    • 3.3.2.3. Technological landscape

Chapter 4. U.S. Digital Signage Market: Type Estimates & Trend Analysis

• 4.1. Segment Dashboard
• 4.2. U.S. Digital Signage Market: Type Movement Analysis, 2024 & 2030 (USD Million)
• 4.3. Video Walls
  • 4.3.1. Video Walls Market, Market Size Estimates and Forecasts, 2018 - 2030 (USD Million)
• 4.4. Video Screens
  • 4.4.1. Video Screens Market, Market Size Estimates and Forecasts, 2018 - 2030 (USD Million)
• 4.5. Transparent LED Screens
  • 4.5.1. Transparent LED Screens Market, Market Size Estimates and Forecasts, 2018 - 2030 (USD Million)
• 4.6. Digital Posters
  • 4.6.1. Digital Posters Market, Market Size Estimates and Forecasts, 2018 - 2030 (USD Million)
• 4.7. Kiosks
  • 4.7.1. Kiosks Market, Market Size Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 4.7.2. Interactive Kiosks
    • 4.7.2.1. Interactive Kiosks Market, Market Size Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 4.7.3. Self-service Kiosks
    • 4.7.3.1. Self-service Kiosks Market, Market Size Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 4.7.4. Others
    • 4.7.4.1. Other Kiosks Market, Market Size Estimates and Forecasts, 2018 - 2030 (USD Million)
• 4.8. Others
  • 4.8.1. Others Market, Market Size Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 5. U.S. Digital Signage Market: Component Estimates & Trend Analysis

• 5.1. Segment Dashboard
• 5.2. U.S. Digital Signage Market: Component Movement Analysis, 2024 & 2030 (USD Million)
• 5.3. Hardware
  • 5.3.1. Hardware Market, Market Size Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 5.3.2. Display
    • 5.3.2.1. Display Market, Market Size Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 5.3.3. Media Player
    • 5.3.3.1. Media Player Market, Market Size Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 5.3.4. Projectors
    • 5.3.4.1. Projectors Market, Market Size Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 5.3.5. Others
    • 5.3.5.1. Other Hardware Market, Market Size Estimates and Forecasts, 2018 - 2030 (USD Million)
• 5.4. Software
  • 5.4.1. Software Market, Market Size Estimates and Forecasts, 2018 - 2030 (USD Million)
• 5.5. Services
  • 5.5.1. Services Market, Market Size Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 5.5.2. Installation Services
    • 5.5.2.1. Installation Services Market, Market Size Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 5.5.3. Maintenance & Support Services
    • 5.5.3.1. Maintenance & Support Services Market, Market Size Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 5.5.4. Consulting Services
    • 5.5.4.1. Consulting Services Market, Market Size Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 5.5.5. Others
    • 5.5.5.1. Other Services Market, Market Size Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 6. U.S. Digital Signage Market: Technology Estimates & Trend Analysis

• 6.1. Segment Dashboard
• 6.2. U.S. Digital Signage Market: Technology Movement Analysis, 2024 & 2030 (USD Million)
• 6.3. LCD
  • 6.3.1. LCD Market, Market Size Estimates and Forecasts, 2018 - 2030 (USD Million)
• 6.4. LED
  • 6.4.1. LED Market, Market Size Estimates and Forecasts, 2018 - 2030 (USD Million)
• 6.5. OLED
  • 6.5.1. OLED Market, Market Size Estimates and Forecasts, 2018 - 2030 (USD Million)
• 6.6. Projection
  • 6.6.1. Projection Market, Market Size Estimates and Forecasts, 2018 - 2030 (USD Million)
• 6.7. E-paper
  • 6.7.1. E-paper Market, Market Size Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 7. U.S. Digital Signage Market: Screen Size Estimates & Trend Analysis

• 7.1. Segment Dashboard
• 7.2. U.S. Digital Signage Market: Screen Size Movement Analysis, 2024 & 2030 (USD Million)
• 7.3. Below 32 Inches
  • 7.3.1. Below 32 Inches Market, Market Size Estimates and Forecasts, 2018 - 2030 (USD Million)
• 7.4. 32 to 52 Inches
  • 7.4.1. 32 to 52 Inches Market, Market Size Estimates and Forecasts, 2018 - 2030 (USD Million)
• 7.5. More than 52 Inches
  • 7.5.1. More than 52 Inches Market, Market Size Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 8. U.S. Digital Signage Market: Resolution Estimates & Trend Analysis

• 8.1. Segment Dashboard
• 8.2. U.S. Digital Signage Market: Resolution Movement Analysis, 2024 & 2030 (USD Million)
• 8.3. 8K
  • 8.3.1. 8K Market, Market Size Estimates and Forecasts, 2018 - 2030 (USD Million)
• 8.4. 4K
  • 8.4.1. 4K Market, Market Size Estimates and Forecasts, 2018 - 2030 (USD Million)
• 8.5. Full HD (FHD)
  • 8.5.1. Full HD (FHD) Market, Market Size Estimates and Forecasts, 2018 - 2030 (USD Million)
• 8.6. HD
  • 8.6.1. HD Market, Market Size Estimates and Forecasts, 2018 - 2030 (USD Million)
• 8.7. Lower than HD
  • 8.7.1. E-paper Market, Market Size Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 9. U.S. Digital Signage Market: Content Category Estimates & Trend Analysis

• 9.1. Segment Dashboard
• 9.2. U.S. Digital Signage Market: Content Category Movement Analysis, 2024 & 2030 (USD Million)
• 9.3. Broadcast
  • 9.3.1. Broadcast Market, Market Size Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 9.3.2. News
    • 9.3.2.1. News Market, Market Size Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 9.3.3. Weather
    • 9.3.3.1. Weather Market, Market Size Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 9.3.4. Sports
    • 9.3.4.1. Sports Market, Market Size Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 9.3.4.2. Others Market, Market Size Estimates and Forecasts, 2018 - 2030 (USD Million)
• 9.4. Non-Broadcast
  • 9.4.1. Non-Broadcast Market, Market Size Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 10. U.S. Digital Signage Market: Location Estimates & Trend Analysis

• 10.1. Segment Dashboard
• 10.2. U.S. Digital Signage Market: Location Movement Analysis, 2024 & 2030 (USD Million)
• 10.3. In-store
  • 10.3.1. In-store Market, Market Size Estimates and Forecasts, 2018 - 2030 (USD Million)
• 10.4. Out-store
  • 10.4.1. Out-store Market, Market Size Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 11. U.S. Digital Signage Market: Application Estimates & Trend Analysis

• 11.1. Segment Dashboard
• 11.2. U.S. Digital Signage Market: Application Movement Analysis, 2024 & 2030 (USD Million)
• 11.3. Retail
  • 11.3.1. Retail Market, Market Size Estimates and Forecasts, 2018 - 2030 (USD Million)
• 11.4. Hospitality
  • 11.4.1. Hospitality Market, Market Size Estimates and Forecasts, 2018 - 2030 (USD Million)
• 11.5. Entertainment
  • 11.5.1. Entertainment Market, Market Size Estimates and Forecasts, 2018 - 2030 (USD Million)
• 11.6. Stadiums & Playgrounds
  • 11.6.1. Stadiums & Playgrounds Market, Market Size Estimates and Forecasts, 2018 - 2030 (USD Million)
• 11.7. Corporate
  • 11.7.1. Corporate Market, Market Size Estimates and Forecasts, 2018 - 2030 (USD Million)
• 11.8. Banking
  • 11.8.1. Banking Market, Market Size Estimates and Forecasts, 2018 - 2030 (USD Million)
• 11.9. Healthcare
  • 11.9.1. Healthcare Market, Market Size Estimates and Forecasts, 2018 - 2030 (USD Million)
• 11.10. Education
  • 11.10.1. Education Market, Market Size Estimates and Forecasts, 2018 - 2030 (USD Million)
• 11.11. Transportation
  • 11.11.1. Transportation Market, Market Size Estimates and Forecasts, 2018 - 2030 (USD Million)
• 11.12. Others
  • 11.12.1. Others Market, Market Size Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 12. Competitive Landscape

• 12.1. Company Categorization
• 12.2. Company Market Share/Ranking Analysis
• 12.3. Company Heat Map Analysis
• 12.4. Company Profiles/Listing
  • 12.4.1. Daktronics Dr.
    • 12.4.1.1. Participant's Overview
    • 12.4.1.2. Financial Performance
    • 12.4.1.3. Product Benchmarking
    • 12.4.1.4. Strategic Initiatives
  • 12.4.2. BrightSign, LLC
    • 12.4.2.1. Participant's Overview
    • 12.4.2.2. Financial Performance
    • 12.4.2.3. Product Benchmarking
    • 12.4.2.4. Strategic Initiatives
  • 12.4.3. Cisco Systems, Inc.
    • 12.4.3.1. Participant's Overview
    • 12.4.3.2. Financial Performance
    • 12.4.3.3. Product Benchmarking
    • 12.4.3.4. Strategic Initiatives
  • 12.4.4. Intel Corporation
    • 12.4.4.1. Participant's Overview
    • 12.4.4.2. Financial Performance
    • 12.4.4.3. Product Benchmarking
    • 12.4.4.4. Strategic Initiatives
  • 12.4.5. KeyWest Technology, Inc.
    • 12.4.5.1. Participant's Overview
    • 12.4.5.2. Financial Performance
    • 12.4.5.3. Product Benchmarking
    • 12.4.5.4. Strategic Initiatives
  • 12.4.6. LG Electronics
    • 12.4.6.1. Participant's Overview
    • 12.4.6.2. Financial Performance
    • 12.4.6.3. Product Benchmarking
    • 12.4.6.4. Strategic Initiatives
  • 12.4.7. Microsoft Corporation
    • 12.4.7.1. Participant's Overview
    • 12.4.7.2. Financial Performance
    • 12.4.7.3. Product Benchmarking
    • 12.4.7.4. Strategic Initiatives
  • 12.4.8. Sharp NEC Display Solutions
    • 12.4.8.1. Participant's Overview
    • 12.4.8.2. Financial Performance
    • 12.4.8.3. Product Benchmarking
    • 12.4.8.4. Strategic Initiatives
  • 12.4.9. Omnivex Corporation
    • 12.4.9.1. Participant's Overview
    • 12.4.9.2. Financial Performance
    • 12.4.9.3. Product Benchmarking
    • 12.4.9.4. Strategic Initiatives
  • 12.4.10. Panasonic Corporation
    • 12.4.10.1. Participant's Overview
    • 12.4.10.2. Financial Performance
    • 12.4.10.3. Product Benchmarking
    • 12.4.10.4. Strategic Initiatives
  • 12.4.11. Samsung Electronics Co., Ltd.
    • 12.4.11.1. Participant's Overview
    • 12.4.11.2. Financial Performance
    • 12.4.11.3. Product Benchmarking
    • 12.4.11.4. Strategic Initiatives
  • 12.4.12. Scala
    • 12.4.12.1. Participant's Overview
    • 12.4.12.2. Financial Performance
    • 12.4.12.3. Product Benchmarking
    • 12.4.12.4. Strategic Initiatives
  • 12.4.13. Winmate Inc.
    • 12.4.13.1. Participant's Overview
    • 12.4.13.2. Financial Performance
    • 12.4.13.3. Product Benchmarking
    • 12.4.13.4. Strategic Initiatives