의료용 레퍼런스 앱 시장 : 규모, 점유율 및 동향 분석 보고서 - 용도별, 플랫폼별, 디바이스별, 최종 용도별, 지역별 부문 예측(2025-2030년)

Medical Reference Apps Market Trends:

The global medical reference apps market size was estimated at USD 1.34 billion in 2024 and is projected to grow at a CAGR of 14.9% from 2025 to 2030. This growth is mainly driven by the increasing reliance on digital healthcare solutions, the expanding integration of IT within the healthcare industry, the rising demand for real-time mHealth information, and the growing penetration of smartphones among healthcare professionals and patients. Medical reference apps encourage the practice of evidence-based medicine and give providers and patients confidence in the chosen diagnosis and treatment plans. For example, Epic Systems' Haiku app for iPhones began allowing Doximity members to call patients with a single tap through the mobile EHR. This enables doctors to view health records and communicate with patients via mobile phones while keeping their personal phone numbers private.

Medical reference apps are essential for healthcare professionals, providing fast and reliable access to critical medical information. These apps support clinical decision-making by offering evidence-based guidelines, drug interaction checkers, and diagnostic tools. They ensure that healthcare providers, including doctors and nurses, can quickly find trusted resources such as treatment protocols, medical dictionaries, and clinical guidelines. With real-time updates on the latest research, these apps help reduce errors, improve patient outcomes, and streamline workflows in fast-paced clinical environments. Whether it's confirming a diagnosis or checking drug compatibility, medical reference apps are crucial in enhancing efficiency and accuracy in patient care.

Another factor expected to propel market growth is the growing adoption of 5G technology across the globe. According to a report published by GSMA in 2023, the global penetration of 5G is estimated to be 54% by 2030. In addition, the increased bandwidth and low latency of 5G are anticipated to facilitate the sharing of images and videos with higher resolution, improving the quality and value of virtual interaction. This is expected to reduce the need to visit a hospital or clinic and benefit remote patients who don't have easy access to a medical facility or hospital.

With the increasing complexity of drug regimen, particularly for patients managing chronic conditions, there is a heightened emphasis on medication, safety, and compliance. Medical reference apps support this need by offering real-time access to comprehensive drug databases, including information on interactions, contraindications, dosage guidelines, and side effects. These tools help healthcare providers make more informed prescribing decisions, reducing the risk of medication errors. For patients, reminders, dosage trackers, and educational content improve adherence to treatment plans. In addition, the ability to flag and report adverse drug events (ADEs) contributes to more robust pharmacovigilance practices. These apps enhance medication safety, ensure compliance, and support better clinical outcomes.

Furthermore, technological advancements in healthcare IT provide opportunities to cut healthcare spending by improving care delivery and clinical outcomes. In addition, the rise in the launch of new and innovative medical reference apps boosts market growth. For instance, in July 2018, EMDEX Nigeria, in collaboration with ITmedicus, introduced a free EMDEX Drug Information App on the Google Play Store. It has the following features,

Global Medical Reference Apps Market Report Segmentation

This report forecasts revenue growth and provides at global, regional, and country levels an analysis of the latest trends in each of the sub-segments from 2018 to 2030. For this report, Grand View Research has segmented the global medical reference apps market report based on application, platform, device, end-use, and region:

• Application Outlook (Revenue, USD Million, 2018 - 2030)
• Drug Information
• Medical Condition & Symptoms Management
• Medical Calculators
• Clinical Guidelines
• Others (Medical News, Articles & Educational Reference Materials)
• Platform Outlook (Revenue, USD Million, 2018 - 2030)
• Android
• iOS
• Others
• Device Outlook (Revenue, USD Million, 2018 - 2030)
• Smartphones
• Tablets
• End-use Outlook (Revenue, USD Million, 2018 - 2030)
• Healthcare Providers
• Patients
• Others
• Regional Outlook (Revenue, USD Million, 2018 - 2030)
• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Denmark
  • Sweden
  • Norway
• Asia Pacific
  • Japan
  • China
  • India
  • Australia
  • South Korea
  • Thailand
• Latin America
  • Brazil
  • Argentina
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Kuwait

Table of Contents

Chapter 1. Methodology and Scope

• 1.1. Market Segmentation & Scope
  • 1.1.1. Segment scope
  • 1.1.2. Regional scope
  • 1.1.3. Estimates and forecast timeline
• 1.2. Research Methodology
• 1.3. Information Procurement
  • 1.3.1. Purchased database
  • 1.3.2. GVR's internal database
  • 1.3.3. Secondary sources
  • 1.3.4. Primary research
  • 1.3.5. Details of primary research
• 1.4. Information or Data Analysis
  • 1.4.1. Data analysis models
• 1.5. Market Formulation & Validation
• 1.6. Model Details
  • 1.6.1. Commodity flow analysis (Model 1)
    • 1.6.1.1. Approach 1: Commodity flow approach
• 1.7. Research Assumptions
• 1.8. List of Secondary Sources
• 1.9. List of Primary Sources

Chapter 2. Executive Summary

• 2.1. Market Outlook
• 2.2. Segment Outlook
  • 2.2.1. Application outlook
  • 2.2.2. Platform outlook
  • 2.2.3. Device outlook
  • 2.2.4. Regional outlook
• 2.3. Competitive Insights

Chapter 3. Medical Reference Apps Market Variables, Trends & Scope

• 3.1. Market Lineage Outlook
  • 3.1.1. Parent market outlook
  • 3.1.2. Ancillary market outlook
• 3.2. Market Dynamics
  • 3.2.1. Market driver analysis
  • 3.2.2. Market restraint analysis
• 3.3. Medical Reference Apps: Market Analysis Tools
  • 3.3.1. Industry Analysis - Porter's Five Forces Analysis
    • 3.3.1.1. Supplier Power
    • 3.3.1.2. Buyer Power
    • 3.3.1.3. Substitution Threat
    • 3.3.1.4. Threat of New Entrants
    • 3.3.1.5. Competitive Rivalry
  • 3.3.2. PESTLE Analysis
• 3.4. Regulatory Landscape
• 3.5. Medical Reference Apps Market Ecosystem
• 3.6. Medical Reference Apps Market Key Evaluation Metrix (active users, retention rate, conversion rate)
• 3.7. Digital Health Market Ecosystem
• 3.8. Digital Health Market Funding Scenario
• 3.9. Technology Landscape
• 3.10. Case Study Analysis

Chapter 4. Medical Reference Apps Market Segment Analysis, By Application, 2018 - 2030 (USD Million)

• 4.1. Definition and Scope
• 4.2. Application Market Share Analysis, 2024 & 2030
• 4.3. Segment Dashboard
• 4.4. Global Medical Reference Apps Market, by Application, 2018 to 2030
• 4.5. Drug Information
  • 4.5.1. Drug Information Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 4.6. Medical Condition & Symptoms Management
  • 4.6.1. Medical Condition & Symptoms Management Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 4.7. Medical Calculators
  • 4.7.1. Medical Calculators Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 4.8. Clinical Guidelines
  • 4.8.1. Clinical Guidelines Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 4.9. Others
  • 4.9.1. Others Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 5. Medical Reference Apps Market Segment Analysis, By Platform, 2018 - 2030 (USD Million)

• 5.1. Definition and Scope
• 5.2. Platform Market Share Analysis, 2024 & 2030
• 5.3. Segment Dashboard
• 5.4. Global Medical Reference Apps Market, by Platform, 2018 to 2030
• 5.5. Android
  • 5.5.1. Android Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 5.6. iOS
  • 5.6.1. iOS Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 5.7. Others
  • 5.7.1. Others Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 6. Medical Reference Apps Market Segment Analysis, By Device, 2018 - 2030 (USD Million)

• 6.1. Definition and Scope
• 6.2. Device Market Share Analysis, 2024 & 2030
• 6.3. Segment Dashboard
• 6.4. Global Medical Reference Apps Market, by Device, 2018 to 2030
• 6.5. Smartphones
  • 6.5.1. Smartphones Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 6.6. Tablets
  • 6.6.1. Tablets Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 7. Medical Reference Apps Market Segment Analysis, By End Use, 2018 - 2030 (USD Million)

• 7.1. Definition and Scope
• 7.2. End Use Market Share Analysis, 2024 & 2030
• 7.3. Segment Dashboard
• 7.4. Global Medical Reference Apps Market, by End Use, 2018 to 2030
• 7.5. Healthcare Providers
  • 7.5.1. Healthcare Providers Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 7.6. Patients
  • 7.6.1. Patients Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)
• 7.7. Others
  • 7.7.1. Others Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Million)

Chapter 8. Medical Reference Apps Market Segment Analysis, By Region, 2018- 2030 (USD Million)

• 8.1. Regional Market Share Analysis, 2024 & 2030
• 8.2. Regional Market Dashboard
• 8.3. Regional Market Snapshot
• 8.4. Medical Reference Apps Market Share by Region, 2024 & 2030:
• 8.5. North America
  • 8.5.1. North America medical reference apps market, 2018 - 2030 (USD Million)
  • 8.5.2. U.S.
    • 8.5.2.1. Key Country Dynamics
    • 8.5.2.2. Regulatory Scenario
    • 8.5.2.3. Competitive Scenario
    • 8.5.2.4. U.S. medical reference apps market, 2018 - 2030 (USD Million)
  • 8.5.3. Canada
    • 8.5.3.1. Key Country Dynamics
    • 8.5.3.2. Regulatory Scenario
    • 8.5.3.3. Competitive Scenario
    • 8.5.3.4. Canada medical reference apps market, 2018 - 2030 (USD Million)
  • 8.5.4. Mexico
    • 8.5.4.1. Key Country Dynamics
    • 8.5.4.2. Regulatory Scenario
    • 8.5.4.3. Competitive Scenario
    • 8.5.4.4. Mexico medical reference apps market, 2018 - 2030 (USD Million)
• 8.6. Europe
  • 8.6.1. Europe medical reference apps market, 2018 - 2030 (USD Million)
  • 8.6.2. UK
    • 8.6.2.1. Key Country Dynamics
    • 8.6.2.2. Regulatory Scenario
    • 8.6.2.3. Competitive Scenario
    • 8.6.2.4. UK medical reference apps market, 2018 - 2030 (USD Million)
  • 8.6.3. Germany
    • 8.6.3.1. Key Country Dynamics
    • 8.6.3.2. Regulatory Scenario
    • 8.6.3.3. Competitive Scenario
    • 8.6.3.4. Germany medical reference apps market, 2018 - 2030 (USD Million)
  • 8.6.4. France
    • 8.6.4.1. Key Country Dynamics
    • 8.6.4.2. Regulatory Scenario
    • 8.6.4.3. Competitive Scenario
    • 8.6.4.4. France medical reference apps market, 2018 - 2030 (USD Million)
  • 8.6.5. Italy
    • 8.6.5.1. Key Country Dynamics
    • 8.6.5.2. Regulatory Scenario
    • 8.6.5.3. Competitive Scenario
    • 8.6.5.4. Italy medical reference apps market, 2018 - 2030 (USD Million)
  • 8.6.6. Spain
    • 8.6.6.1. Key Country Dynamics
    • 8.6.6.2. Regulatory Scenario
    • 8.6.6.3. Competitive Scenario
    • 8.6.6.4. Spain medical reference apps market, 2018 - 2030 (USD Million)
  • 8.6.7. Norway
    • 8.6.7.1. Key Country Dynamics
    • 8.6.7.2. Regulatory Scenario
    • 8.6.7.3. Competitive Scenario
    • 8.6.7.4. Norway medical reference apps market, 2018 - 2030 (USD Million)
  • 8.6.8. Sweden
    • 8.6.8.1. Key Country Dynamics
    • 8.6.8.2. Regulatory Scenario
    • 8.6.8.3. Competitive Scenario
    • 8.6.8.4. Sweden medical reference apps market, 2018 - 2030 (USD Million)
  • 8.6.9. Denmark
    • 8.6.9.1. Key Country Dynamics
    • 8.6.9.2. Regulatory Scenario
    • 8.6.9.3. Competitive Scenario
    • 8.6.9.4. Denmark medical reference apps market, 2018 - 2030 (USD Million)
• 8.7. Asia Pacific
  • 8.7.1. Japan
    • 8.7.1.1. Key Country Dynamics
    • 8.7.1.2. Regulatory Scenario
    • 8.7.1.3. Competitive Scenario
    • 8.7.1.4. Japan medical reference apps market, 2018 - 2030 (USD Million)
  • 8.7.2. China
    • 8.7.2.1. Key Country Dynamics
    • 8.7.2.2. Regulatory Scenario
    • 8.7.2.3. Competitive Scenario
    • 8.7.2.4. China medical reference apps market, 2018 - 2030 (USD Million)
  • 8.7.3. India
    • 8.7.3.1. Key Country Dynamics
    • 8.7.3.2. Regulatory Scenario
    • 8.7.3.3. Competitive Scenario
    • 8.7.3.4. India medical reference apps market, 2018 - 2030 (USD Million)
  • 8.7.4. Australia
    • 8.7.4.1. Key Country Dynamics
    • 8.7.4.2. Regulatory Scenario
    • 8.7.4.3. Competitive Scenario
    • 8.7.4.4. Australia medical reference apps market, 2018 - 2030 (USD Million)
  • 8.7.5. South Korea
    • 8.7.5.1. Key Country Dynamics
    • 8.7.5.2. Regulatory Scenario
    • 8.7.5.3. Competitive Scenario
    • 8.7.5.4. South Korea medical reference apps market, 2018 - 2030 (USD Million)
  • 8.7.6. Thailand
    • 8.7.6.1. Key Country Dynamics
    • 8.7.6.2. Regulatory Scenario
    • 8.7.6.3. Competitive Scenario
    • 8.7.6.4. Thailand medical reference apps market, 2018 - 2030 (USD Million)
• 8.8. Latin America
  • 8.8.1. Brazil
    • 8.8.1.1. Key Country Dynamics
    • 8.8.1.2. Regulatory Scenario
    • 8.8.1.3. Competitive Scenario
    • 8.8.1.4. Brazil medical reference apps market, 2018 - 2030 (USD Million)
  • 8.8.2. Argentina
    • 8.8.2.1. Key Country Dynamics
    • 8.8.2.2. Regulatory Scenario
    • 8.8.2.3. Competitive Scenario
    • 8.8.2.4. Argentina medical reference apps market, 2018 - 2030 (USD Million)
• 8.9. MEA
  • 8.9.1. South Africa
    • 8.9.1.1. Key Country Dynamics
    • 8.9.1.2. Regulatory Scenario
    • 8.9.1.3. Competitive Scenario
    • 8.9.1.4. South Africa medical reference apps market, 2018 - 2030 (USD Million)
  • 8.9.2. Saudi Arabia
    • 8.9.2.1. Key Country Dynamics
    • 8.9.2.2. Regulatory Scenario
    • 8.9.2.3. Competitive Scenario
    • 8.9.2.4. Saudi Arabia medical reference apps market, 2018 - 2030 (USD Million)
  • 8.9.3. UAE
    • 8.9.3.1. Key Country Dynamics
    • 8.9.3.2. Regulatory Scenario
    • 8.9.3.3. Competitive Scenario
    • 8.9.3.4. UAE medical reference apps market, 2018 - 2030 (USD Million)
  • 8.9.4. Kuwait
    • 8.9.4.1. Key Country Dynamics
    • 8.9.4.2. Regulatory Scenario
    • 8.9.4.3. Competitive Scenario
    • 8.9.4.4. Kuwait medical reference apps market, 2018 - 2030 (USD Million)

Chapter 9. Competitive Landscape

• 9.1. Recent Developments & Impact Analysis, By Key Market Participants
• 9.2. Company Categorization
• 9.3. Company Profiles
  • 9.3.1. Medscape
    • 9.3.1.1. Company overview
    • 9.3.1.2. Financial performance
    • 9.3.1.3. Platform benchmarking
    • 9.3.1.4. Strategic initiatives
  • 9.3.2. Epocrates
    • 9.3.2.1. Company overview
    • 9.3.2.2. Financial performance
    • 9.3.2.3. Platform benchmarking
    • 9.3.2.4. Strategic initiatives
  • 9.3.3. DynaMed Plus
    • 9.3.3.1. Company overview
    • 9.3.3.2. Financial performance
    • 9.3.3.3. Platform benchmarking
    • 9.3.3.4. Strategic initiatives
  • 9.3.4. UpToDate Lexidrug (formerly Lexicomp)
    • 9.3.4.1. Company overview
    • 9.3.4.2. Financial performance
    • 9.3.4.3. Platform benchmarking
    • 9.3.4.4. Strategic initiatives
  • 9.3.5. VisualDX
    • 9.3.5.1. Company overview
    • 9.3.5.2. Financial performance
    • 9.3.5.3. Platform benchmarking
    • 9.3.5.4. Strategic initiatives
  • 9.3.6. Micromedex (Merative US L.P.)
    • 9.3.6.1. Company overview
    • 9.3.6.2. Financial performance
    • 9.3.6.3. Platform benchmarking
    • 9.3.6.4. Strategic initiatives
  • 9.3.7. Figure 1
    • 9.3.7.1. Company overview
    • 9.3.7.2. Financial performance
    • 9.3.7.3. Platform benchmarking
    • 9.3.7.4. Strategic initiatives
  • 9.3.8. QxMD Read
    • 9.3.8.1. Company overview
    • 9.3.8.2. Financial performance
    • 9.3.8.3. Platform benchmarking
    • 9.3.8.4. Strategic initiatives
  • 9.3.9. Skyscape Medical Library
    • 9.3.9.1. Company overview
    • 9.3.9.2. Financial performance
    • 9.3.9.3. Platform benchmarking
    • 9.3.9.4. Strategic initiatives
  • 9.3.10. MedlinePlus
    • 9.3.10.1. Company overview
    • 9.3.10.2. Financial performance
    • 9.3.10.3. Platform benchmarking
    • 9.3.10.4. Strategic initiatives