뷰티 테크 시장 : 시장 규모, 점유율 및 동향 분석(기술별, 제품 카테고리별, 최종 사용자별, 지역별), 부문별 예측(2025-2030년)

Beauty Tech Market Size & Trends:

The global beauty tech market size was estimated at USD 66.17 billion in 2024 and is anticipated to grow at a CAGR of 17.9% from 2025 to 2030. Growth of the beauty tech industry is driven by technological advancements, shifting consumer preferences, and the increasing demand for personalized beauty solutions. As beauty brands integrate AI, AR, and IoT into their offerings, the market is evolving rapidly, providing enhanced user experiences and innovative product developments.

Another major factor propelling market growth is the rise of smart beauty devices. IoT-enabled skincare and haircare tools provide real-time tracking and personalized recommendations. Devices such as smart facial cleansers, at-home LED therapy masks, and connected hair dryers are integrating AI to optimize skincare routines. Brands like Foreo, Dyson, and NuFace have introduced smart gadgets that monitor users' skin conditions and adjust treatments accordingly, creating a new era of intelligent beauty solutions.

The growing emphasis on sustainability and clean beauty is also a significant growth driver of the beauty tech industry. Consumers are becoming increasingly aware of ethical and environmental concerns, pushing beauty brands to adopt technology-driven sustainable practices. AI-based ingredient analysis ensures safer formulations, while smart refillable packaging minimizes waste. Companies are also using blockchain and digital transparency tools to verify ethical sourcing, further boosting consumer trust in clean beauty brands.

The rapid growth of e-commerce and digital transformation is accelerating beauty tech adoption. AI-powered virtual consultations, chatbots, and recommendation engines provide customers with highly tailored product suggestions. Beauty brands are leveraging big data and machine learning to enhance online shopping experiences, improving conversion rates and customer retention. Digital beauty platforms are also expanding into social commerce, where influencers and AI-generated content drive engagement and purchases.

The integration of biotechnology in beauty is enabling the development of more effective and customized skincare solutions. AI-powered analysis of genetic data, microbiome research, and biomimetic ingredients are allowing brands to create skincare products tailored to individual needs. Companies are now leveraging biotech to develop lab-grown ingredients, cruelty-free alternatives, and enhanced anti-aging formulations, driving demand for high-performance skincare.

Global Beauty Tech Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the beauty tech market report based on technology, product category, end user, and region:

• Technology Outlook (Revenue, USD Billion, 2018 - 2030)
• Artificial Intelligence (AI)
• Augmented Reality (AR)
• Wearable Technology
• Others
• Product Category Outlook (Revenue, USD Billion, 2018 - 2030)
• Skincare Devices
  • Acne Devices
  • Cleansing
  • Rejuvenation
  • Anti-Aging Devices
  • Others
• Hair Care Devices
  • Hair growth
  • Hair removal
  • Smart Hair Dryers
  • LED Hair Treatment Devices
• Cosmetics
  • Smart Makeup Tools
  • Virtual Makeup Try-On
  • Others
• Others
• End User Outlook (Revenue, USD Billion, 2018 - 2030)
• Individual Consumers
• Beauty Salons and Spas
• Retail Stores
• Regional Outlook (Revenue, USD Billion, 2018 - 2030)
• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • UK
  • Germany
  • France
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Australia
• Latin America
  • Brazil
• Middle East & Africa
  • UAE
  • Saudi Arabia
  • South Africa

Table of Contents

Chapter 1. Methodology and Scope

• 1.1. Methodology segmentation & scope
• 1.2. Market Definitions
• 1.3. Research Methodology
  • 1.3.1. Information Procurement
  • 1.3.2. Information or Data Analysis
  • 1.3.3. Market Formulation & Data Visualization
  • 1.3.4. Data Validation & Publishing
• 1.4. Research Scope and Assumptions
  • 1.4.1. List of Data Sources

Chapter 2. Executive Summary

• 2.1. Market Outlook
• 2.2. Segment Outlook
• 2.3. Competitive Insights

Chapter 3. Beauty Tech Variables, Trends & Scope

• 3.1. Market Introduction/Lineage Outlook
• 3.2. Industry Value Chain Analysis
• 3.3. Market Dynamics
  • 3.3.1. Market Drivers Analysis
  • 3.3.2. Market Restraints Analysis
  • 3.3.3. Industry Opportunities
• 3.4. Beauty Tech Analysis Tools
  • 3.4.1. Porter's Analysis
    • 3.4.1.1. Bargaining power of the suppliers
    • 3.4.1.2. Bargaining power of the buyers
    • 3.4.1.3. Threats of substitution
    • 3.4.1.4. Threats from new entrants
  • 3.4.2. PESTEL Analysis
    • 3.4.2.1. Political landscape
    • 3.4.2.2. Economic and Social landscape
    • 3.4.2.3. Technological landscape
    • 3.4.2.4. Environmental landscape
    • 3.4.2.5. Legal landscape

Chapter 4. Beauty Tech Market: Technology Estimates & Trend Analysis

• 4.1. Segment Dashboard
• 4.2. Beauty Tech: Technology Movement Analysis, 2024 & 2030 (USD Billion)
  • 4.2.1. Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 4.3. Artificial Intelligence (AI)
  • 4.3.1. Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 4.4. Augmented Reality (AR)
  • 4.4.1. Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 4.5. Wearable Technology
  • 4.5.1. Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 4.6. Others
  • 4.6.1. Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)

Chapter 5. Beauty Tech Market: Product Category Estimates & Trend Analysis

• 5.1. Segment Dashboard
• 5.2. Beauty Tech: Product category Movement Analysis, 2024 & 2030 (USD Billion)
• 5.3. Skincare Devices
  • 5.3.1. Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 5.3.2. Acne Devices
    • 5.3.2.1. Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 5.3.3. Cleansing
    • 5.3.3.1. Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 5.3.4. Rejuvenation
    • 5.3.4.1. Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 5.3.5. Anti-Aging Devices
    • 5.3.5.1. Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 5.3.6. Others
    • 5.3.6.1. Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 5.4. Hair Care Devices
  • 5.4.1. Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 5.4.2. Hair growth
    • 5.4.2.1. Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 5.4.3. Hair removal
    • 5.4.3.1. Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 5.4.4. Smart Hair Dryers
    • 5.4.4.1. Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 5.4.5. LED Hair Treatment Devices
    • 5.4.5.1. Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 5.5. Cosmetics
  • 5.5.1. Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 5.5.2. Smart Makeup Tools
    • 5.5.2.1. Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 5.5.3. Virtual Makeup Try-On
    • 5.5.3.1. Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 5.5.4. Others
    • 5.5.4.1. Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 5.6. Others
  • 5.6.1. Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)

Chapter 6. Beauty Tech Market: End User Estimates & Trend Analysis

• 6.1. Segment Dashboard
• 6.2. Beauty Tech: End User Movement Analysis, 2024 & 2030 (USD Billion)
• 6.3. Individual Consumers
  • 6.3.1. Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 6.4. Beauty Salons and Spas
  • 6.4.1. Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 6.5. Retail Stores
  • 6.5.1. Market Size Estimates and Forecasts, 2018 - 2030 (USD Billion)

Chapter 7. Beauty Tech Market: Regional Estimates & Trend Analysis

• 7.1. Beauty Tech Share, By Region, 2024 & 2030 (USD Billion)
• 7.2. North America
  • 7.2.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 7.2.2. Market estimates and forecast by technology, 2018 - 2030 (Revenue, USD Billion)
  • 7.2.3. Market estimates and forecast by product category, 2018 - 2030 (Revenue, USD Billion)
  • 7.2.4. Market estimates and forecast by end user, 2018 - 2030 (Revenue, USD Billion)
  • 7.2.5. U.S.
    • 7.2.5.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 7.2.5.2. Market estimates and forecast by technology, 2018 - 2030 (Revenue, USD Billion)
    • 7.2.5.3. Market estimates and forecast by product category, 2018 - 2030 (Revenue, USD Billion)
    • 7.2.5.4. Market estimates and forecast by end user, 2018 - 2030 (Revenue, USD Billion)
  • 7.2.6. Canada
    • 7.2.6.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 7.2.6.2. Market estimates and forecast by technology, 2018 - 2030 (Revenue, USD Billion)
    • 7.2.6.3. Market estimates and forecast by product category, 2018 - 2030 (Revenue, USD Billion)
    • 7.2.6.4. Market estimates and forecast by end user, 2018 - 2030 (Revenue, USD Billion)
  • 7.2.7. Mexico
    • 7.2.7.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 7.2.7.2. Market estimates and forecast by technology, 2018 - 2030 (Revenue, USD Billion)
    • 7.2.7.3. Market estimates and forecast by product category, 2018 - 2030 (Revenue, USD Billion)
    • 7.2.7.4. Market estimates and forecast by end user, 2018 - 2030 (Revenue, USD Billion)
• 7.3. Europe
  • 7.3.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 7.3.2. Market estimates and forecast by technology, 2018 - 2030 (Revenue, USD Billion)
  • 7.3.3. Market estimates and forecast by product category, 2018 - 2030 (Revenue, USD Billion)
  • 7.3.4. Market estimates and forecast by end user, 2018 - 2030 (Revenue, USD Billion)
  • 7.3.5. France
    • 7.3.5.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 7.3.5.2. Market estimates and forecast by technology, 2018 - 2030 (Revenue, USD Billion)
    • 7.3.5.3. Market estimates and forecast by product category, 2018 - 2030 (Revenue, USD Billion)
    • 7.3.5.4. Market estimates and forecast by end user, 2018 - 2030 (Revenue, USD Billion)
• 7.4. Asia Pacific
  • 7.4.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 7.4.2. Market estimates and forecast by technology, 2018 - 2030 (Revenue, USD Billion)
  • 7.4.3. Market estimates and forecast by product category, 2018 - 2030 (Revenue, USD Billion)
  • 7.4.4. Market estimates and forecast by end user, 2018 - 2030 (Revenue, USD Billion)
  • 7.4.5. China
    • 7.4.5.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 7.4.5.2. Market estimates and forecast by technology, 2018 - 2030 (Revenue, USD Billion)
    • 7.4.5.3. Market estimates and forecast by product category, 2018 - 2030 (Revenue, USD Billion)
    • 7.4.5.4. Market estimates and forecast by end user, 2018 - 2030 (Revenue, USD Billion)
  • 7.4.6. India
    • 7.4.6.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 7.4.6.2. Market estimates and forecast by technology, 2018 - 2030 (Revenue, USD Billion)
    • 7.4.6.3. Market estimates and forecast by product category, 2018 - 2030 (Revenue, USD Billion)
    • 7.4.6.4. Market estimates and forecast by end user, 2018 - 2030 (Revenue, USD Billion)
  • 7.4.7. Japan
    • 7.4.7.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 7.4.7.2. Market estimates and forecast by technology, 2018 - 2030 (Revenue, USD Billion)
    • 7.4.7.3. Market estimates and forecast by product category, 2018 - 2030 (Revenue, USD Billion)
    • 7.4.7.4. Market estimates and forecast by end user, 2018 - 2030 (Revenue, USD Billion)
  • 7.4.8. Australia
    • 7.4.8.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 7.4.8.2. Market estimates and forecast by technology, 2018 - 2030 (Revenue, USD Billion)
    • 7.4.8.3. Market estimates and forecast by product category, 2018 - 2030 (Revenue, USD Billion)
    • 7.4.8.4. Market estimates and forecast by end user, 2018 - 2030 (Revenue, USD Billion)
  • 7.4.9. South Korea
    • 7.4.9.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 7.4.9.2. Market estimates and forecast by technology, 2018 - 2030 (Revenue, USD Billion)
    • 7.4.9.3. Market estimates and forecast by product category, 2018 - 2030 (Revenue, USD Billion)
    • 7.4.9.4. Market estimates and forecast by end user, 2018 - 2030 (Revenue, USD Billion)
• 7.5. Latin America
  • 7.5.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 7.5.2. Market estimates and forecast by technology, 2018 - 2030 (Revenue, USD Billion)
  • 7.5.3. Market estimates and forecast by product category, 2018 - 2030 (Revenue, USD Billion)
  • 7.5.4. Market estimates and forecast by end user, 2018 - 2030 (Revenue, USD Billion)
  • 7.5.5. Brazil
    • 7.5.5.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 7.5.5.2. Market estimates and forecast by technology, 2018 - 2030 (Revenue, USD Billion)
    • 7.5.5.3. Market estimates and forecast by product category, 2018 - 2030 (Revenue, USD Billion)
    • 7.5.5.4. Market estimates and forecast by end user, 2018 - 2030 (Revenue, USD Billion)
• 7.6. Middle East & Africa
  • 7.6.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
  • 7.6.2. Market estimates and forecast by technology, 2018 - 2030 (Revenue, USD Billion)
  • 7.6.3. Market estimates and forecast by product category, 2018 - 2030 (Revenue, USD Billion)
  • 7.6.4. Market estimates and forecast by end user, 2018 - 2030 (Revenue, USD Billion)
  • 7.6.5. Saudi Arabia
    • 7.6.5.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 7.6.5.2. Market estimates and forecast by technology, 2018 - 2030 (Revenue, USD Billion)
    • 7.6.5.3. Market estimates and forecast by product category, 2018 - 2030 (Revenue, USD Billion)
    • 7.6.5.4. Market estimates and forecast by end user, 2018 - 2030 (Revenue, USD Billion)
  • 7.6.6. UAE
    • 7.6.6.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 7.6.6.2. Market estimates and forecast by technology, 2018 - 2030 (Revenue, USD Billion)
    • 7.6.6.3. Market estimates and forecast by product category, 2018 - 2030 (Revenue, USD Billion)
    • 7.6.6.4. Market estimates and forecast by end user, 2018 - 2030 (Revenue, USD Billion)
  • 7.6.7. South Africa
    • 7.6.7.1. Market Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 7.6.7.2. Market estimates and forecast by technology, 2018 - 2030 (Revenue, USD Billion)
    • 7.6.7.3. Market estimates and forecast by product category, 2018 - 2030 (Revenue, USD Billion)
    • 7.6.7.4. Market estimates and forecast by end user, 2018 - 2030 (Revenue, USD Billion)

Chapter 8. Competitive Landscape

• 8.1. Recent Developments & Impact Analysis by Key Market Participants
• 8.2. Company Categorization
• 8.3. Company Market Share Analysis
• 8.4. Company Heat Map Analysis
• 8.5. Strategy Mapping
  • 8.5.1. Expansion
  • 8.5.2. Mergers & Acquisition
  • 8.5.3. Partnerships & Collaborations
  • 8.5.4. New Product Launches
  • 8.5.5. Research And Development
• 8.6. Company Profiles
  • 8.6.1. Amorepacific Corporation
    • 8.6.1.1. Participant's Overview
    • 8.6.1.2. Financial Performance
    • 8.6.1.3. Product Benchmarking
    • 8.6.1.4. Recent Developments
  • 8.6.2. Avon Products, Inc.
    • 8.6.2.1. Participant's Overview
    • 8.6.2.2. Financial Performance
    • 8.6.2.3. Product Benchmarking
    • 8.6.2.4. Recent Developments
  • 8.6.3. Dyson
    • 8.6.3.1. Participant's Overview
    • 8.6.3.2. Financial Performance
    • 8.6.3.3. Product Benchmarking
    • 8.6.3.4. Recent Developments
  • 8.6.4. Johnson & Johnson
    • 8.6.4.1. Participant's Overview
    • 8.6.4.2. Financial Performance
    • 8.6.4.3. Product Benchmarking
    • 8.6.4.4. Recent Developments
  • 8.6.5. Kao Corporation
    • 8.6.5.1. Participant's Overview
    • 8.6.5.2. Financial Performance
    • 8.6.5.3. Product Benchmarking
    • 8.6.5.4. Recent Developments
  • 8.6.6. L'Oreal S.A.
    • 8.6.6.1. Participant's Overview
    • 8.6.6.2. Financial Performance
    • 8.6.6.3. Product Benchmarking
    • 8.6.6.4. Recent Developments
  • 8.6.7. Mary Kay Inc.
    • 8.6.7.1. Participant's Overview
    • 8.6.7.2. Financial Performance
    • 8.6.7.3. Product Benchmarking
    • 8.6.7.4. Recent Developments
  • 8.6.8. Oriflame Holding AG
    • 8.6.8.1. Participant's Overview
    • 8.6.8.2. Financial Performance
    • 8.6.8.3. Product Benchmarking
    • 8.6.8.4. Recent Developments
  • 8.6.9. Panasonic
    • 8.6.9.1. Participant's Overview
    • 8.6.9.2. Financial Performance
    • 8.6.9.3. Product Benchmarking
    • 8.6.9.4. Recent Developments
  • 8.6.10. Procter & Gamble Co.
    • 8.6.10.1. Participant's Overview
    • 8.6.10.2. Financial Performance
    • 8.6.10.3. Product Benchmarking
    • 8.6.10.4. Recent Developments
  • 8.6.11. Revlon, Inc.
    • 8.6.11.1. Participant's Overview
    • 8.6.11.2. Financial Performance
    • 8.6.11.3. Product Benchmarking
    • 8.6.11.4. Recent Developments
  • 8.6.12. Sephora (LVMH subsidiary)
    • 8.6.12.1. Participant's Overview
    • 8.6.12.2. Financial Performance
    • 8.6.12.3. Product Benchmarking
    • 8.6.12.4. Recent Developments
  • 8.6.13. The Estee Lauder Companies Inc.
    • 8.6.13.1. Participant's Overview
    • 8.6.13.2. Financial Performance
    • 8.6.13.3. Product Benchmarking
    • 8.6.13.4. Recent Developments
  • 8.6.14. Shiseido
    • 8.6.14.1. Participant's Overview
    • 8.6.14.2. Financial Performance
    • 8.6.14.3. Product Benchmarking
    • 8.6.14.4. Recent Developments
  • 8.6.15. Unilever PLC
    • 8.6.15.1. Participant's Overview
    • 8.6.15.2. Financial Performance
    • 8.6.15.3. Product Benchmarking
    • 8.6.15.4. Recent Developments