미국의 온라인 갬블 시장 규모, 점유율, 동향 분석 보고서 : 유형별, 디바이스별, 경쟁 분석, 부문 예측(2025-2030년)

U.S. Online Gambling Market Size & Trends:

The U.S. online gambling market size was estimated at USD 12.68 billion in 2024 and is expected to grow at a CAGR of 9.8% from 2025 to 2030. The U.S. online gambling industry is increasingly shifting toward live dealer games and immersive formats, driven by rising demand for real-time interaction and authentic experiences. Live casino offerings aim to replicate traditional casino environments through high-definition video streaming, real-time chat features, and professional dealers, enhancing user engagement and trust.

These formats appeal to high-value users seeking premium and socially interactive gambling experiences. Operators collaborate with technology providers to enhance live dealer studio capacity and upgrade streaming infrastructure to support seamless, high-quality user experiences. The combination of humanized interaction and widespread broadband access continues to support the sustained growth of this segment.

The market is shifting toward mobile platforms, fueled by widespread smartphone usage and high-speed internet availability. Operators now prioritize mobile-first strategies by integrating biometric logins, AI-powered personalization, and real-time betting features. Push notifications and in-app promotions are becoming essential for user retention, offering targeted engagement and enhancing loyalty. Streamlined compliance in progressive states like New Jersey and Pennsylvania enables faster mobile deployment and operational growth. As mobile experiences become more seamless and intuitive, the industry sees rising lifetime value per user and sustained market revenue growth.

The legalization wave in states such as Ohio, Massachusetts, and Maryland is unlocking new opportunities across the U.S. online gambling industry. Government interest in generating taxable revenue is accelerating the pace of legislative approvals. This evolving regulatory landscape encourages competitive activity, with operators expanding into new legal markets. A diverse patchwork of state-level laws prompts operators to develop scalable models that adapt to individual compliance mandates. As more states come online, interstate frameworks and cross-border partnerships are boosting market accessibility and fostering long-term growth.

Decentralized finance is driving major changes within the U.S. online gambling industry, with operators increasingly adopting blockchain technologies. Cryptocurrency is becoming a preferred payment option for younger and more tech-savvy users, offering fast, secure, and private transactions. Smart contracts are being tested for automated payouts and transparent gaming, which reduces fraud risks and boosts user trust. While regulatory uncertainty around crypto persists, adoption is growing in regions with limited banking infrastructure. The rise of Web3 technologies is set to transform the industry's approach to trust, security, and user acquisition strategies.

The industry is witnessing a surge in technological innovation, particularly in states like California, even in the absence of full legalization. Consumer demand for personalization, gamification, and rapid interactions pushes startups and established firms to invest in AI-powered tools and advanced user interfaces. California is emerging as a key R&D hub, influencing national innovation strategies despite lacking legal online gambling operations. Venture capital is flowing into Silicon Valley gambling tech startups, showcasing investor belief in the region's disruptive potential. This West Coast innovation engine is playing a pivotal role in shaping the future of the industry nationwide.

The market is experiencing a rise in social gambling, where users seek community-driven experiences alongside traditional betting. Platforms are incorporating features like multiplayer tournaments, social leaderboards, and live chat to replicate the social atmosphere of physical casinos. These tools increase session durations and enhance user retention through peer interaction and shared milestones. Operators are exploring influencer partnerships and live-streamed betting to build authentic engagement among younger demographics. As the line between gaming and gambling blurs, social features are becoming essential for differentiating offerings in a highly competitive market.

U.S. Online Gambling Market Report Segmentation

The report forecasts revenue growth at country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the U.S. online gambling market report based on type, and device:

• Type Outlook (Revenue, USD Billion, 2018 - 2030)
• Sports Betting
• Casinos
  • iSlots
  • iTable
  • iDealer
  • Other iCasino Games
• Poker
• Bingo
• Others
• Device Outlook (Revenue, USD Billion, 2018 - 2030)
• Desktop
• Mobile
• Others

Table of Contents

Chapter 1. Methodology and Scope

• 1.1. Market Segmentation and Scope
• 1.2. Market Definitions
  • 1.2.1. Information analysis
  • 1.2.2. Market formulation & data visualization
  • 1.2.3. Data validation & publishing
• 1.3. Research Scope and Assumptions
  • 1.3.1. List of Data Sources

Chapter 2. Executive Summary

• 2.1. Market Outlook
• 2.2. Segment Outlook
• 2.3. Competitive Insights

Chapter 3. U.S. Online Gambling Market Variables, Trends, & Scope

• 3.1. Market Lineage Outlook
• 3.2. Market Value Chain Analysis
• 3.3. Market Dynamics
  • 3.3.1. Market Driver Analysis
  • 3.3.2. Market Restraint Analysis
  • 3.3.3. Market Opportunity Analysis
  • 3.3.4. Market Challenge Analysis
• 3.4. U.S. Online Gambling Market Analysis Tools
  • 3.4.1. Technology Analysis - Porter's
    • 3.4.1.1. Bargaining power of the suppliers
    • 3.4.1.2. Bargaining power of the buyers
    • 3.4.1.3. Threats of substitution
    • 3.4.1.4. Threats from new entrants
    • 3.4.1.5. Competitive rivalry
  • 3.4.2. PESTEL Analysis
    • 3.4.2.1. Political Landscape
    • 3.4.2.2. Economic Landscape
    • 3.4.2.3. Social Landscape
    • 3.4.2.4. Technology Landscape
    • 3.4.2.5. Environmental Landscape
    • 3.4.2.6. Legal Landscape

Chapter 4. U.S. Online Gambling Market: Product Estimates & Trend Analysis

• 4.1. Segment Dashboard
• 4.2. U.S. Online Gambling Market: Type Movement Analysis, 2024 & 2030 (USD Million)
• 4.3. Sports Betting
  • 4.3.1. Sports Betting Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 4.4. Casinos
  • 4.4.1. Casinos Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 4.4.1.1. iSlot
      • 4.4.1.1.1. iSlot Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 4.4.1.2. iTable
      • 4.4.1.2.1. iTable Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 4.4.1.3. iDealer
      • 4.4.1.3.1. iDealer Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
    • 4.4.1.4. Other
      • 4.4.1.4.1. Other Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 4.5. Poker
  • 4.5.1. Poker Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 4.6. Bingo
  • 4.6.1. Bingo Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 4.7. Others
  • 4.7.1. Others Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)

Chapter 5. U.S. Online Gambling Market: Device Estimates & Trend Analysis

• 5.1. Segment Dashboard
• 5.2. U.S. Online Gambling Market: Device Movement Analysis, 2024 & 2030 (USD Million)
• 5.3. Desktop
  • 5.3.1. Desktop Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 5.4. Mobile
  • 5.4.1. Mobile Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)
• 5.5. Other
  • 5.5.1. Other Market Revenue Estimates and Forecasts, 2018 - 2030 (USD Billion)

Chapter 6. Competitive Landscape

• 6.1. Company Categorization
• 6.2. Company Market Positioning
• 6.3. Company Heat Map Analysis
• 6.4. Company Profiles/Listing
  • 6.4.1. 888 Holdings PLC
    • 6.4.1.1. Participant's Overview
    • 6.4.1.2. Financial Performance
    • 6.4.1.3. Product Benchmarking
    • 6.4.1.4. Strategic Initiatives
  • 6.4.2. Cherry Gold Casino
    • 6.4.2.1. Participant's Overview
    • 6.4.2.2. Financial Performance
    • 6.4.2.3. Product Benchmarking
    • 6.4.2.4. Strategic Initiatives
  • 6.4.3. Churchill Downs
    • 6.4.3.1. Participant's Overview
    • 6.4.3.2. Financial Performance
    • 6.4.3.3. Product Benchmarking
    • 6.4.3.4. Strategic Initiatives
  • 6.4.4. DraftKings
    • 6.4.4.1. Participant's Overview
    • 6.4.4.2. Financial Performance
    • 6.4.4.3. Product Benchmarking
    • 6.4.4.4. Strategic Initiatives
  • 6.4.5. Eldorado Resorts Inc.
    • 6.4.5.1. Participant's Overview
    • 6.4.5.2. Financial Performance
    • 6.4.5.3. Product Benchmarking
    • 6.4.5.4. Strategic Initiatives
  • 6.4.6. FanDuel
    • 6.4.6.1. Participant's Overview
    • 6.4.6.2. Financial Performance
    • 6.4.6.3. Product Benchmarking
    • 6.4.6.4. Strategic Initiatives
  • 6.4.7. Flutter Entertainment
    • 6.4.7.1. Participant's Overview
    • 6.4.7.2. Financial Performance
    • 6.4.7.3. Product Benchmarking
    • 6.4.7.4. Strategic Initiatives
  • 6.4.8. Golden Nugget
    • 6.4.8.1. Participant's Overview
    • 6.4.8.2. Financial Performance
    • 6.4.8.3. Product Benchmarking
    • 6.4.8.4. Strategic Initiatives
  • 6.4.9. MGM Resorts International
    • 6.4.9.1. Participant's Overview
    • 6.4.9.2. Financial Performance
    • 6.4.9.3. Product Benchmarking
    • 6.4.9.4. Strategic Initiatives
  • 6.4.10. PokerStars
    • 6.4.10.1. Participant's Overview
    • 6.4.10.2. Financial Performance
    • 6.4.10.3. Product Benchmarking
    • 6.4.10.4. Strategic Initiatives
  • 6.4.11. Rivers Casino
    • 6.4.11.1. Participant's Overview
    • 6.4.11.2. Financial Performance
    • 6.4.11.3. Product Benchmarking
    • 6.4.11.4. Strategic Initiatives