마케팅 어트리뷰션 소프트웨어 시장 규모, 점유율, 동향 분석 리포트 : 유형별, 배포별, 기업 규모별, 최종 용도별, 지역별, 부문 예측(2025-2030년)

Marketing Attribution Software Market Trends:

The global marketing attribution software market size was estimated at USD 4.74 billion in 2024 and is anticipated to grow at a CAGR of 13.6% from 2025 to 2030. The rise of multi-channel marketing is driving the market growth. With consumers engaging across numerous platforms before making a purchase, brands face the challenge of tracking interactions across fragmented digital landscapes. Marketing attribution software enables organizations to capture and analyze these interactions, giving a more holistic view of the customer journey. This capability empowers marketers to allocate budgets more effectively, refine messaging, and focus on the most impactful channels, thereby increasing marketing efficiency and conversion rates.

The growth of e-commerce and digital transformation has also contributed significantly to the market's expansion. As businesses accelerate their digital presence, particularly in the wake of global shifts such as the COVID-19 pandemic, the need to understand customer behavior in online spaces has become paramount. Marketing attribution software allows companies to gain deeper insights into how users interact with websites, ads, and content, enabling more targeted campaigns and personalized experiences. This is especially vital for e-commerce businesses that rely on accurate attribution to fine-tune their customer acquisition strategies.

The proliferation of mobile devices and apps is also contributing significantly to the market's growth. With more consumers engaging with brands via smartphones and tablets, mobile touchpoints have become integral parts of the buyer journey. Marketing attribution software that supports cross-device and in-app tracking is increasingly in demand as businesses seek to understand how mobile interactions influence purchasing decisions. The ability to attribute actions across devices provides a more accurate and unified view of the customer path, allowing marketers to fine-tune mobile strategies and deliver consistent experiences.

Additionally, the rise of influencer and affiliate marketing has intensified the need for precise attribution tools. Brands are investing heavily in influencers and affiliate partnerships to drive awareness and conversions, but measuring the impact of these collaborations requires robust attribution frameworks. Marketing attribution software helps brands assign value to influencer-generated traffic, track affiliate referrals, and evaluate the true ROI of these programs. This is particularly crucial for performance-based marketing models where compensation is tied directly to campaign results.

Furthermore, the increasing adoption of omnichannel retail strategies is another key growth driver. IT & Telecomers are blending online and offline experiences to create seamless journeys for customers who might research a product online and complete the purchase in-store or vice versa. Marketing attribution software that can integrate data from both digital and physical channels provides critical insights into how these touchpoints influence behavior. By linking offline sales to online marketing activities, businesses gain a comprehensive understanding of campaign effectiveness and can more accurately attribute revenue across the customer experience.

Global Marketing Attribution Software Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global marketing attribution software market report based on type, deployment, enterprise size, end use, and region.

• Type Outlook (Revenue, USD Million, 2018 - 2030)
• Single-source Attribution
• Multi-source Attribution
• Probabilistic or Algorithmic Attribution
• Deployment Outlook (Revenue, USD Million, 2018 - 2030)
• On-premise
• Cloud
• Enterprise Size Outlook (Revenue, USD Million, 2018 - 2030)
• Large Enterprises
• Small and Medium Enterprises (SMEs)
• End Use Outlook (Revenue, USD Million, 2018 - 2030)
• IT & Telecom
• BFSI
• Media and Entertainment
• Healthcare
• Travel and Hospitality
• Others
• Regional Outlook (Revenue, USD Million, 2018 - 2030)
• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Australia
• Latin America
  • Brazil
• Middle East & Africa
  • UAE
  • Saudi Arabia
  • South Africa

Table of Contents

Chapter 1. Methodology and Scope

• 1.1. Market Segmentation and Scope
• 1.2. Market Definitions
• 1.3. Research Methodology
  • 1.3.1. Information Procurement
  • 1.3.2. Information or Data Analysis
  • 1.3.3. Market Formulation & Data Visualization
  • 1.3.4. Data Validation & Publishing
• 1.4. Research Scope and Assumptions
  • 1.4.1. List of Data Sources

Chapter 2. Executive Summary

• 2.1. Market Outlook
• 2.2. Segment Outlook
• 2.3. Competitive Insights

Chapter 3. Marketing Attribution Software Variables, Trends, & Scope

• 3.1. Market Introduction/Lineage Outlook
• 3.2. Industry Value Chain Analysis
• 3.3. Market Dynamics
  • 3.3.1. Market Drivers Analysis
  • 3.3.2. Market Restraints Analysis
  • 3.3.3. Industry Opportunities
• 3.4. Marketing Attribution Software Analysis Tools
  • 3.4.1. Porter's Analysis
    • 3.4.1.1. Bargaining power of the suppliers
    • 3.4.1.2. Bargaining power of the buyers
    • 3.4.1.3. Threats of substitution
    • 3.4.1.4. Threats from new entrants
    • 3.4.1.5. Competitive rivalry
  • 3.4.2. PESTEL Analysis
    • 3.4.2.1. Political landscape
    • 3.4.2.2. Economic and Social landscape
    • 3.4.2.3. Technological landscape
    • 3.4.2.4. Environmental landscape
    • 3.4.2.5. Legal landscape

Chapter 4. Marketing Attribution Software: Type Estimates & Trend Analysis

• 4.1. Marketing Attribution Software Market, By Type Analysis & Market Share, 2024 & 2030
• 4.2. Single-source Attribution
  • 4.2.1. Single-source attribution market estimates and forecasts, 2018 - 2030 (USD Million)
• 4.3. Multi-source Attribution
  • 4.3.1. Multi-source attribution market estimates and forecasts, 2018 - 2030 (USD Million)
• 4.4. Probabilistic or Algorithmic Attribution
  • 4.4.1. Probabilistic or algorithmic attribution market estimates and forecasts, 2018 - 2030 (USD Million)

Chapter 5. Marketing Attribution Software: Deployment Estimates & Trend Analysis

• 5.1. Marketing Attribution Software Market, By Deployment Analysis & Market Share, 2024 & 2030
• 5.2. On-premise
  • 5.2.1. On-premise market estimates and forecasts, 2018 - 2030 (USD Million)
• 5.3. Cloud
  • 5.3.1. Cloud market estimates and forecasts, 2018 - 2030 (USD Million)

Chapter 6. Marketing Attribution Software: Enterprise Size Estimates & Trend Analysis

• 6.1. Marketing Attribution Software Market, By Enterprise Size Analysis & Market Share, 2024 & 2030
• 6.2. Large Enterprises
  • 6.2.1. Large enterprises market estimates and forecasts, 2018 - 2030 (USD Million)
• 6.3. Small and Medium Enterprises
  • 6.3.1. Small and medium enterprises market estimates and forecasts, 2018 - 2030 (USD Million)

Chapter 7. Marketing Attribution Software: End Use Estimates & Trend Analysis

• 7.1. Marketing Attribution Software Market, By End Use Analysis & Market Share, 2024 & 2030
• 7.2. IT & Telecom
  • 7.2.1. IT & telecom market estimates and forecasts, 2018 - 2030 (USD Million)
• 7.3. BFSI
  • 7.3.1. BFSI market estimates and forecasts, 2018 - 2030 (USD Million)
• 7.4. Media and Entertainment
  • 7.4.1. Media and entertainment market estimates and forecasts, 2018 - 2030 (USD Million)
• 7.5. Healthcare
  • 7.5.1. Healthcare market estimates and forecasts, 2018 - 2030 (USD Million)
• 7.6. Others
  • 7.6.1. Others market estimates and forecasts, 2018 - 2030 (USD Million)

Chapter 8. Marketing Attribution Software Market: Regional Estimates & Trend Analysis

• 8.1. Marketing Attribution Software Market Share, By Region, 2024 & 2030 (USD Million)
• 8.2. North America
  • 8.2.1. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 8.2.2. Market estimates and forecast by type, 2018 - 2030 (Revenue, USD Million)
  • 8.2.3. Market estimates and forecast by deployment, 2018 - 2030 (Revenue, USD Million)
  • 8.2.4. Market estimates and forecast by enterprise size, 2018 - 2030 (Revenue, USD Million)
  • 8.2.5. Market estimates and forecast by end use, 2018 - 2030 (Revenue, USD Million)
  • 8.2.6. U.S.
    • 8.2.6.1. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 8.2.6.2. Market estimates and forecast by type, 2018 - 2030 (Revenue, USD Million)
    • 8.2.6.3. Market estimates and forecast by deployment, 2018 - 2030 (Revenue, USD Million)
    • 8.2.6.4. Market estimates and forecast by enterprise size, 2018 - 2030 (Revenue, USD Million)
    • 8.2.6.5. Market estimates and forecast by end use, 2018 - 2030 (Revenue, USD Million)
  • 8.2.7. Canada
    • 8.2.7.1. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 8.2.7.2. Market estimates and forecast by type, 2018 - 2030 (Revenue, USD Million)
    • 8.2.7.3. Market estimates and forecast by deployment, 2018 - 2030 (Revenue, USD Million)
    • 8.2.7.4. Market estimates and forecast by enterprise size, 2018 - 2030 (Revenue, USD Million)
    • 8.2.7.5. Market estimates and forecast by end use, 2018 - 2030 (Revenue, USD Million)
  • 8.2.8. Mexico
    • 8.2.8.1. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 8.2.8.2. Market estimates and forecast by type, 2018 - 2030 (Revenue, USD Million)
    • 8.2.8.3. Market estimates and forecast by deployment, 2018 - 2030 (Revenue, USD Million)
    • 8.2.8.4. Market estimates and forecast by enterprise size, 2018 - 2030 (Revenue, USD Million)
    • 8.2.8.5. Market estimates and forecast by end use, 2018 - 2030 (Revenue, USD Million)
• 8.3. Europe
  • 8.3.1. Market estimates and forecast by type, 2018 - 2030 (Revenue, USD Million)
  • 8.3.2. Market estimates and forecast by deployment, 2018 - 2030 (Revenue, USD Million)
  • 8.3.3. Market estimates and forecast by enterprise size, 2018 - 2030 (Revenue, USD Million)
  • 8.3.4. Market estimates and forecast by end use, 2018 - 2030 (Revenue, USD Million)
  • 8.3.5. U.K.
    • 8.3.5.1. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 8.3.5.2. Market estimates and forecast by type, 2018 - 2030 (Revenue, USD Million)
    • 8.3.5.3. Market estimates and forecast by deployment, 2018 - 2030 (Revenue, USD Million)
    • 8.3.5.4. Market estimates and forecast by enterprise size, 2018 - 2030 (Revenue, USD Million)
    • 8.3.5.5. Market estimates and forecast by end use, 2018 - 2030 (Revenue, USD Million)
  • 8.3.6. Germany
    • 8.3.6.1. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 8.3.6.2. Market estimates and forecast by type, 2018 - 2030 (Revenue, USD Million)
    • 8.3.6.3. Market estimates and forecast by deployment, 2018 - 2030 (Revenue, USD Million)
    • 8.3.6.4. Market estimates and forecast by enterprise size, 2018 - 2030 (Revenue, USD Million)
    • 8.3.6.5. Market estimates and forecast by end use, 2018 - 2030 (Revenue, USD Million)
  • 8.3.7. France
    • 8.3.7.1. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 8.3.7.2. Market estimates and forecast by type, 2018 - 2030 (Revenue, USD Million)
    • 8.3.7.3. Market estimates and forecast by deployment, 2018 - 2030 (Revenue, USD Million)
    • 8.3.7.4. Market estimates and forecast by enterprise size, 2018 - 2030 (Revenue, USD Million)
    • 8.3.7.5. Market estimates and forecast by end use, 2018 - 2030 (Revenue, USD Million)
• 8.4. Asia Pacific
  • 8.4.1. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 8.4.2. Market estimates and forecast by type, 2018 - 2030 (Revenue, USD Million)
  • 8.4.3. Market estimates and forecast by deployment, 2018 - 2030 (Revenue, USD Million)
  • 8.4.4. Market estimates and forecast by enterprise size, 2018 - 2030 (Revenue, USD Million)
  • 8.4.5. Market estimates and forecast by end use, 2018 - 2030 (Revenue, USD Million)
  • 8.4.6. China
    • 8.4.6.1. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 8.4.6.2. Market estimates and forecast by type, 2018 - 2030 (Revenue, USD Million)
    • 8.4.6.3. Market estimates and forecast by deployment, 2018 - 2030 (Revenue, USD Million)
    • 8.4.6.4. Market estimates and forecast by enterprise size, 2018 - 2030 (Revenue, USD Million)
    • 8.4.6.5. Market estimates and forecast by end use, 2018 - 2030 (Revenue, USD Million)
  • 8.4.7. India
    • 8.4.7.1. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 8.4.7.2. Market estimates and forecast by type, 2018 - 2030 (Revenue, USD Million)
    • 8.4.7.3. Market estimates and forecast by deployment, 2018 - 2030 (Revenue, USD Million)
    • 8.4.7.4. Market estimates and forecast by enterprise size, 2018 - 2030 (Revenue, USD Million)
    • 8.4.7.5. Market estimates and forecast by end use, 2018 - 2030 (Revenue, USD Million)
  • 8.4.8. Japan
    • 8.4.8.1. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 8.4.8.2. Market estimates and forecast by type, 2018 - 2030 (Revenue, USD Million)
    • 8.4.8.3. Market estimates and forecast by deployment, 2018 - 2030 (Revenue, USD Million)
    • 8.4.8.4. Market estimates and forecast by enterprise size, 2018 - 2030 (Revenue, USD Million)
    • 8.4.8.5. Market estimates and forecast by end use, 2018 - 2030 (Revenue, USD Million)
  • 8.4.9. Australia
    • 8.4.9.1. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 8.4.9.2. Market estimates and forecast by type, 2018 - 2030 (Revenue, USD Million)
    • 8.4.9.3. Market estimates and forecast by deployment, 2018 - 2030 (Revenue, USD Million)
    • 8.4.9.4. Market estimates and forecast by enterprise size, 2018 - 2030 (Revenue, USD Million)
    • 8.4.9.5. Market estimates and forecast by end use, 2018 - 2030 (Revenue, USD Million)
  • 8.4.10. South Korea
    • 8.4.10.1. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 8.4.10.2. Market estimates and forecast by type, 2018 - 2030 (Revenue, USD Million)
    • 8.4.10.3. Market estimates and forecast by deployment, 2018 - 2030 (Revenue, USD Million)
    • 8.4.10.4. Market estimates and forecast by enterprise size, 2018 - 2030 (Revenue, USD Million)
    • 8.4.10.5. Market estimates and forecast by end use, 2018 - 2030 (Revenue, USD Million)
• 8.5. Latin America
  • 8.5.1. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 8.5.2. Market estimates and forecast by type, 2018 - 2030 (Revenue, USD Million)
  • 8.5.3. Market estimates and forecast by deployment, 2018 - 2030 (Revenue, USD Million)
  • 8.5.4. Market estimates and forecast by enterprise size, 2018 - 2030 (Revenue, USD Million)
  • 8.5.5. Market estimates and forecast by end use, 2018 - 2030 (Revenue, USD Million)
  • 8.5.6. Brazil
    • 8.5.6.1. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 8.5.6.2. Market estimates and forecast by type, 2018 - 2030 (Revenue, USD Million)
    • 8.5.6.3. Market estimates and forecast by deployment, 2018 - 2030 (Revenue, USD Million)
    • 8.5.6.4. Market estimates and forecast by enterprise size, 2018 - 2030 (Revenue, USD Million)
    • 8.5.6.5. Market estimates and forecast by end use, 2018 - 2030 (Revenue, USD Million)
• 8.6. Middle East & Africa
  • 8.6.1. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
  • 8.6.2. Market estimates and forecast by type, 2018 - 2030 (Revenue, USD Million)
  • 8.6.3. Market estimates and forecast by deployment, 2018 - 2030 (Revenue, USD Million)
  • 8.6.4. Market estimates and forecast by enterprise size, 2018 - 2030 (Revenue, USD Million)
  • 8.6.5. Market estimates and forecast by end use, 2018 - 2030 (Revenue, USD Million)
  • 8.6.6. UAE
    • 8.6.6.1. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 8.6.6.2. Market estimates and forecast by type, 2018 - 2030 (Revenue, USD Million)
    • 8.6.6.3. Market estimates and forecast by deployment, 2018 - 2030 (Revenue, USD Million)
    • 8.6.6.4. Market estimates and forecast by enterprise size, 2018 - 2030 (Revenue, USD Million)
    • 8.6.6.5. Market estimates and forecast by end use, 2018 - 2030 (Revenue, USD Million)
  • 8.6.7. Saudi Arabia
    • 8.6.7.1. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 8.6.7.2. Market estimates and forecast by type, 2018 - 2030 (Revenue, USD Million)
    • 8.6.7.3. Market estimates and forecast by deployment, 2018 - 2030 (Revenue, USD Million)
    • 8.6.7.4. Market estimates and forecast by enterprise size, 2018 - 2030 (Revenue, USD Million)
    • 8.6.7.5. Market estimates and forecast by end use, 2018 - 2030 (Revenue, USD Million)
  • 8.6.8. South Africa
    • 8.6.8.1. Market Estimates and Forecasts, 2018 - 2030 (USD Million)
    • 8.6.8.2. Market estimates and forecast by type, 2018 - 2030 (Revenue, USD Million)
    • 8.6.8.3. Market estimates and forecast by deployment, 2018 - 2030 (Revenue, USD Million)
    • 8.6.8.4. Market estimates and forecast by enterprise size, 2018 - 2030 (Revenue, USD Million)
    • 8.6.8.5. Market estimates and forecast by end use, 2018 - 2030 (Revenue, USD Million)

Chapter 9. Competitive Landscape

• 9.1. Recent Developments & Impact Analysis by Key Market Participants
• 9.2. Company Categorization
• 9.3. Company Market Share Analysis, 2024
• 9.4. Company Heat Map Analysis
• 9.5. Strategy Mapping
  • 9.5.1. Expansion
  • 9.5.2. Mergers & Acquisition
  • 9.5.3. Partnerships & Collaborations
  • 9.5.4. Product Launches
  • 9.5.5. Recent Developments
• 9.6. Company Profiles
  • 9.6.1. IBM Corporation
    • 9.6.1.1. Participant's Overview
    • 9.6.1.2. Financial Performance
    • 9.6.1.3. Product Benchmarking
    • 9.6.1.4. Recent Developments
  • 9.6.2. Salesforce, Inc.
    • 9.6.2.1. Participant's Overview
    • 9.6.2.2. Financial Performance
    • 9.6.2.3. Product Benchmarking
    • 9.6.2.4. Recent Developments
  • 9.6.3. Adobe
    • 9.6.3.1. Participant's Overview
    • 9.6.3.2. Financial Performance
    • 9.6.3.3. Product Benchmarking
    • 9.6.3.4. Recent Developments
  • 9.6.4. Rockerbox, Inc.
    • 9.6.4.1. Participant's Overview
    • 9.6.4.2. Financial Performance
    • 9.6.4.3. Product Benchmarking
    • 9.6.4.4. Recent Developments
  • 9.6.5. HubSpot, Inc.
    • 9.6.5.1. Participant's Overview
    • 9.6.5.2. Financial Performance
    • 9.6.5.3. Product Benchmarking
    • 9.6.5.4. Recent Developments
  • 9.6.6. OptiMine
    • 9.6.6.1. Participant's Overview
    • 9.6.6.2. Financial Performance
    • 9.6.6.3. Product Benchmarking
    • 9.6.6.4. Recent Developments
  • 9.6.7. Factors.AI
    • 9.6.7.1. Participant's Overview
    • 9.6.7.2. Financial Performance
    • 9.6.7.3. Product Benchmarking
    • 9.6.7.4. Recent Developments
  • 9.6.8. ActiveDEMAND
    • 9.6.8.1. Participant's Overview
    • 9.6.8.2. Financial Performance
    • 9.6.8.3. Product Benchmarking
    • 9.6.8.4. Recent Developments
  • 9.6.9. LeadsRx, Inc
    • 9.6.9.1. Participant's Overview
    • 9.6.9.2. Financial Performance
    • 9.6.9.3. Product Benchmarking
    • 9.6.9.4. Recent Developments
  • 9.6.10. Northbeam
    • 9.6.10.1. Participant's Overview
    • 9.6.10.2. Financial Performance
    • 9.6.10.3. Product Benchmarking
    • 9.6.10.4. Recent Developments
  • 9.6.11. Stackline
    • 9.6.11.1. Participant's Overview
    • 9.6.11.2. Financial Performance
    • 9.6.11.3. Product Benchmarking
    • 9.6.11.4. Recent Developments
  • 9.6.12. Roivenue
    • 9.6.12.1. Participant's Overview
    • 9.6.12.2. Financial Performance
    • 9.6.12.3. Product Benchmarking
    • 9.6.12.4. Recent Developments