미국의 폴리비닐부티랄 시장 규모, 점유율, 동향 분석 보고서 : 유형별, 용도별, 최종 용도별, 부문별 예측(2025-2033년)

The U.S. polyvinyl butyral market size was estimated at USD 695.6 million in 2024 and is projected to reach USD 1,214.3 million by 2033, growing at a CAGR of 6.5% from 2025 to 2033. The expansion of solar energy installations is boosting polyvinyl butyral (PVB) demand as the resin serves as a critical interlayer in laminated photovoltaic modules, enhancing durability against weather and mechanical stress.

At the same time, rising interest in green building certifications is prompting architects to specify laminated glass with PVB interlayers for facades, driving steady consumption beyond traditional automotive uses.

The U.S. Polyvinyl Butyral market has been shaped by its expanding role in automotive safety glass applications. Increasing adoption of laminated windshield systems in mid- and high-end vehicle segments has driven steady volume growth. Meanwhile, evolving consumer preferences for premium cabin aesthetics are pushing OEMs to favor clear, distortion-free interlayers. This trend is reinforced by stringent federal and state safety mandates that require enhanced impact resistance. As a result, manufacturers are investing in capacity expansions and process improvements to meet both performance and aesthetic demands.

Rising automotive production and refurbishment activities stand as the primary catalyst for Polyvinyl Butyral consumption in the United States. As vehicle ownership rates climb and fleet renewal accelerates, demand for windshield replacement and OEM fit-outs grows accordingly. In addition, the push towards electric and autonomous vehicles has led automakers to integrate larger glass roofs and panoramic windshields, which rely on PVB for structural integrity and acoustic comfort. This dynamic underpins consistent raw material off-take and encourages suppliers to optimize resin formulations for enhanced durability.

The growing architectural glazing sector presents a significant opportunity for Polyvinyl Butyral producers. Developers and designers increasingly specify laminated safety glass for high-rise facades and commercial interiors, driven by concerns over hurricane resistance, blast mitigation, and noise control. Integrating PVB interlayers into curtain walls and storefronts can deliver superior strength and sound attenuation without compromising transparency. Capitalizing on this trend, resin manufacturers can collaborate with glass fabricators to develop specialty grades tailored to architectural performance criteria, thereby unlocking new revenue streams beyond the automotive domain.

Despite robust demand drivers, the Polyvinyl Butyral market faces constraints related to raw material volatility and regulatory scrutiny. The primary feedstocks for PVB production, including butyraldehyde and polyvinyl alcohol, are subject to price fluctuations driven by petrochemical market cycles.

U.S. Polyvinyl Butyral Market Report Segmentation

This report forecasts revenue growth at the country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2021 to 2033. For the purpose of this study, Grand View Research has segmented the U.S. polyvinyl butyral market report on the basis of type, application, and end use:

• Type Outlook (Volume, Kilotons; Revenue, USD Million, 2021 - 2033)
  • Films & Sheets
  • Resins
  • Solutions
  • Other types
• Application Outlook (Volume, Kilotons; Revenue, USD Million, 2021 - 2033)
  • Laminated Safety Glass
  • Paints & Coatings
  • Adhesives
  • Other applications
• End Use Outlook (Volume, Kilotons; Revenue, USD Million, 2021 - 2033)
  • Automotive
  • Building & Construction
  • Photovoltaics
  • Other end use

Table of Contents

Chapter 1. Methodology and Scope

• 1.1. Market Segmentation & Scope
• 1.2. Market Definition
• 1.3. Information Procurement
  • 1.3.1. Purchased Database
  • 1.3.2. GVR's Internal Database
  • 1.3.3. Secondary Types & Third-Party Perspectives
  • 1.3.4. Primary Research
• 1.4. Information Analysis
  • 1.4.1. Data Analysis Models
• 1.5. Market Formulation & Data Visualization
• 1.6. Data Validation & Publishing

Chapter 2. Executive Summary

• 2.1. Market Insights
• 2.2. Segmental Outlook
• 2.3. Competitive Outlook

Chapter 3. U.S. Polyvinyl Butyral Market Variables, Trends & Scope

• 3.1. Market Lineage Outlook
  • 3.1.1. Parent Market Outlook
• 3.2. Penetration & Growth Prospect Mapping
• 3.3. Industry Value Chain Analysis
  • 3.3.1. Profit Margin Analysis of Key Value Chain Participants
  • 3.3.2. Raw Type Trends
  • 3.3.3. Raw Type Price Analysis
• 3.4. Technology Overview
  • 3.4.1. Commercial Production Technology
  • 3.4.2. Roadmap of Technology Advancement, 2021 to 2030
• 3.5. Sustainability Trends
  • 3.5.1. Recycling and Circular Economy
• 3.6. Average Price Trend Analysis, 2021 to 2030 (USD/kg)
  • 3.6.1. Key Factors Influencing Pricing
  • 3.6.2. Supply Demand Gap Analysis
• 3.7. Regulatory Framework
  • 3.7.1. Policies and Incentive Plans
  • 3.7.2. Standards and Compliances
  • 3.7.3. Regulatory Impact Analysis
• 3.8. Market Dynamics
  • 3.8.1. Market Driver Analysis
  • 3.8.2. Market Restraint Analysis
  • 3.8.3. Industry Challenges
• 3.9. Porter's Five Forces Analysis
  • 3.9.1. Supplier Power
  • 3.9.2. Buyer Power
  • 3.9.3. Substitution Threat
  • 3.9.4. Threat from New Entrants
  • 3.9.5. Competitive Rivalry
• 3.10. PESTEL Analysis
  • 3.10.1. Political Landscape
  • 3.10.2. Economic Landscape
  • 3.10.3. Social Landscape
  • 3.10.4. Technological Landscape
  • 3.10.5. Environmental Landscape
  • 3.10.6. Legal Landscape

Chapter 4. U.S. Polyvinyl Butyral Market: Type Outlook Estimates & Forecasts

• 4.1. U.S. Polyvinyl Butyral Market: Type Movement Analysis, 2024 & 2033
  • 4.1.1. Films & Sheets
    • 4.1.1.1. Market estimates and forecast, 2021 - 2033 (USD Million) (Kilotons)
  • 4.1.2. Resins
    • 4.1.2.1. Market estimates and forecast, 2021 - 2033 (USD Million) (Kilotons)
  • 4.1.3. Solutions
    • 4.1.3.1. Market estimates and forecast, 2021 - 2033 (USD Million) (Kilotons)
  • 4.1.4. Other types
    • 4.1.4.1. Market estimates and forecast, 2021 - 2033 (USD Million) (Kilotons)

Chapter 5. U.S. Polyvinyl Butyral Market: Application Outlook Estimates & Forecasts

• 5.1. U.S. Polyvinyl Butyral Market: Application Movement Analysis, 2024 & 2033
  • 5.1.1. Laminated Safety Glass
    • 5.1.1.1. Market estimates and forecast, 2021 - 2033 (USD Million) (Kilotons)
  • 5.1.2. Paints & Coatings
    • 5.1.2.1. Market estimates and forecast, 2021 - 2033 (USD Million) (Kilotons)
  • 5.1.3. Adhesives
    • 5.1.3.1. Market estimates and forecast, 2021 - 2033 (USD Million) (Kilotons)
  • 5.1.4. Other applications
    • 5.1.4.1. Market estimates and forecast, 2021 - 2033 (USD Million) (Kilotons)

Chapter 6. U.S. Polyvinyl Butyral Market: End Use Outlook Estimates & Forecasts

• 6.1. U.S. Polyvinyl Butyral Market: End Use Movement Analysis, 2024 & 2033
  • 6.1.1. Automotive
    • 6.1.1.1. Market estimates and forecast, 2021 - 2033 (USD Million) (Kilotons)
  • 6.1.2. Building & Construction
    • 6.1.2.1. Market estimates and forecast, 2021 - 2033 (USD Million) (Kilotons)
  • 6.1.3. Photovoltaics
    • 6.1.3.1. Market estimates and forecast, 2021 - 2033 (USD Million) (Kilotons)
  • 6.1.4. Other end use
    • 6.1.4.1. Market estimates and forecast, 2021 - 2033 (USD Million) (Kilotons)

Chapter 7. Competitive Landscape

• 7.1. Recent Developments & Impact Analysis, By Key Market Participants
• 7.2. Vendor Landscape
  • 7.2.1. Company categorization
  • 7.2.2. List of Key Distributors and channel Partners
  • 7.2.3. List of Potential Customers/End-users
• 7.3. Competitive Dynamics
  • 7.3.1. Company Market Share Analysis & Market Positioning
  • 7.3.2. Competitive Benchmarking
  • 7.3.3. Strategy Mapping
  • 7.3.4. Heat Map Analysis
• 7.4. Company Profiles/Listing
  • 7.4.1. Participant's overview
  • 7.4.2. Financial perapplicationance
  • 7.4.3. Product benchmarking
    • 7.4.3.1. Eastman Chemical Company
    • 7.4.3.2. Kuraray America, Inc.
    • 7.4.3.3. Sekisui Specialty Chemicals America, LLC
    • 7.4.3.4. Everlam USA
    • 7.4.3.5. Huakai Plastic (Chongqing) Co., Ltd.
    • 7.4.3.6. Chang Chun Plastic (USA), Inc.