IoP(Internet of Packaging) 시장 : 규모, 점유율, 동향 분석, 기술별, 용도별, 지역별, 부문 예측(2025-2033년)

Internet of Packaging Market Summary

The global internet of packaging market size was estimated at USD 21.05 billion in 2024 and is projected to reach USD 42.67 billion by 2033, growing at a CAGR of 8.2% from 2025 to 2033. The growing demand for smart packaging solutions that enhance product traceability, consumer engagement, and supply chain transparency drives the market.

In addition, the rising adoption of IoT technologies and NFC/RFID-enabled packaging fuels market growth. Modern consumers increasingly seek transparency, authenticity, and real-time product information. IoT-enabled packaging, integrated with QR codes, NFC (Near Field Communication), or RFID (Radio Frequency Identification) tags, allows consumers to access detailed product data instantly, including origin, expiry date, nutritional content, and authentication features. For example, luxury cosmetic brands like L'Oreal have started integrating QR codes on their packaging to allow customers to verify product authenticity and engage with personalized content, enhancing brand trust and customer engagement.

The global surge in counterfeit goods and increasing concerns over food safety are key factors driving the adoption of internet of packaging (IoP) solutions. Packaging with IoT capabilities can track and authenticate products throughout the supply chain, reducing the risk of counterfeit items reaching consumers. In the pharmaceutical industry, companies such as Pfizer and Johnson & Johnson are piloting IoP solutions to ensure that medicines are traceable from production to the pharmacy, minimizing counterfeit risks and enhancing consumer safety. Similarly, IoP can monitor storage conditions in the food industry, such as temperature and humidity, ensuring products remain safe and fresh during transport and storage.

Advancements in IoT, blockchain, and cloud computing enable deploying highly secure, scalable, and cost-effective IoP solutions. Packaging integrated with IoT sensors can collect real-time data, which can be stored and analyzed via cloud platforms to improve supply chain efficiency and inventory management. Blockchain technology further ensures the integrity of product data by providing tamper-proof records. For instance, beverage companies like Diageo use blockchain-enabled smart packaging to track the origin and journey of premium spirits, which helps both in anti-counterfeiting and in offering an interactive consumer experience.

The rapid expansion of e-commerce and D2C sales channels is another significant driver for IoP adoption. With the increase in online purchases, consumers often lack physical interaction with products before purchase, making trust and authenticity crucial. IoP packaging addresses this by providing digital engagement opportunities, product verification, and real-time tracking. Companies such as Nestle and Unilever have begun deploying IoP-enabled packaging for certain product lines to improve transparency, enhance customer engagement, and reduce returns by ensuring product authenticity and condition upon delivery.

Global Internet of Packaging Market Report Segmentation

This report forecasts revenue growth at a global level and provides an analysis of the latest industry trends in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the global internet of packaging market report based on technology, end use, and region:

• Technology Outlook (Revenue, USD Million, 2021 - 2033)
• Sensor & Tags
• Barcode & QR code
• Radio Frequency Identification
• Low-Energy Bluetooth
• NFC Technologies
• Indicators
• End Use Outlook (Revenue, USD Million, 2021 - 2033)
• Food & Beverages
• Healthcare
• Personal & Homecare
• Others
• Consumer Electronics
• Automotive
• Regional Outlook (Revenue, USD Million, 2021 - 2033)
• North America
  • U.S.
  • Canada
  • Mexico
• Europe
  • Germany
  • France
  • UK
  • Italy
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• Latin America
  • Brazil
  • Argentina
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Table of Contents

Chapter 1. Methodology and Scope

• 1.1. Research Methodology
  • 1.1.1. Market Segmentation
  • 1.1.2. Market Definition
• 1.2. Research Scope & Assumptions
• 1.3. Information Procurement
  • 1.3.1. Purchased Database
  • 1.3.2. GVR's Internal Database
  • 1.3.3. Secondary Sources & Third-Party Perspectives
  • 1.3.4. Primary Research
• 1.4. Information Analysis
  • 1.4.1. Data Analysis Models
• 1.5. Market Formulation & Data Visualization
• 1.6. Data Validation & Publishing
• 1.7. List of Abbreviations

Chapter 2. Executive Summary

• 2.1. Market Snapshot, 2024 (USD Million)
• 2.2. Segmental Snapshot
• 2.3. Competitive Landscape Snapshot

Chapter 3. Global Internet of Packaging Market Variables, Trends, and Scope

• 3.1. Market Lineage Outlook
• 3.2. Penetration & Growth Prospect Mapping
• 3.3. Industry Value Chain Analysis
  • 3.3.1. Manufacturing/Technology Trends
  • 3.3.2. Sales Channel Analysis
• 3.4. Regulatory Framework
• 3.5. Market Dynamics
  • 3.5.1. Market Driver Analysis
  • 3.5.2. Market Restraint Analysis
  • 3.5.3. Market Opportunity Analysis
  • 3.5.4. Market Challenge Analysis
• 3.6. Business Environment Analysis
  • 3.6.1. Porter's Five Forces Analysis
  • 3.6.2. PESTEL Analysis

Chapter 4. Global Internet of Packaging Market: Technology Estimates & Trend Analysis

• 4.1. Key Takeaways
• 4.2. Technology Movement Analysis & Market Share, 2024 & 2033
  • 4.2.1. Sensor & Tags
    • 4.2.1.1. Market estimates and forecasts, 2021 - 2033 (USD Million)
  • 4.2.2. Barcode & QR code
    • 4.2.2.1. Market estimates and forecasts, 2021 - 2033 (USD Million)
  • 4.2.3. Radio Frequency Identification
    • 4.2.3.1. Market estimates and forecasts, 2021 - 2033 (USD Million)
  • 4.2.4. Low-Energy Bluetooth
    • 4.2.4.1. Market estimates and forecasts, 2021 - 2033 (USD Million)
  • 4.2.5. NFC Technologies
    • 4.2.5.1. Market estimates and forecasts, 2021 - 2033 (USD Million)
  • 4.2.6. Indicators
    • 4.2.6.1. Market estimates and forecasts, 2021 - 2033 (USD Million)

Chapter 5. Global Internet of Packaging Market: End Use Estimates & Trend Analysis

• 5.1. Key Takeaways
• 5.2. End Use Movement Analysis & Market Share, 2024 & 2033
  • 5.2.1. Personal & Home care
    • 5.2.1.1. Market estimates and forecasts, 2021 - 2033 (USD Million)
  • 5.2.2. Health care
    • 5.2.2.1. Market estimates and forecasts, 2021 - 2033 (USD Million)
  • 5.2.3. Food & Beverages
    • 5.2.3.1. Market estimates and forecasts, 2021 - 2033 (USD Million)
  • 5.2.4. Automotive
    • 5.2.4.1. Market estimates and forecasts, 2021 - 2033 (USD Million)
  • 5.2.5. Consumer Electronics
    • 5.2.5.1. Market estimates and forecasts, 2021 - 2033 (USD Million)
  • 5.2.6. Others
    • 5.2.6.1. Market estimates and forecasts, 2021 - 2033 (USD Million)

Chapter 6. Global Internet of Packaging Market: Region Estimates & Trend Analysis

• 6.1. Key Takeaways
• 6.2. Regional Movement Analysis & Market Share, 2024 & 2033
• 6.3. North America
  • 6.3.1. North America Internet of Packaging Market Estimates & Forecasts, 2021 - 2033 (USD Million)
  • 6.3.2. U.S.
    • 6.3.2.1. U.S. Internet of Packaging Market Estimates & Forecasts, 2021 - 2033 (USD Million)
  • 6.3.3. Canada
    • 6.3.3.1. Canada Internet of Packaging Market Estimates & Forecasts, 2021 - 2033 (USD Million)
  • 6.3.4. Mexico
    • 6.3.4.1. Mexico Internet of Packaging Market Estimates & Forecasts, 2021 - 2033 (USD Million)
• 6.4. Europe
  • 6.4.1. Europe Internet of Packaging Market Estimates & Forecasts, 2021 - 2033 (USD Million)
  • 6.4.2. Germany
    • 6.4.2.1. Germany Internet of Packaging Market Estimates & Forecasts, 2021 - 2033 (USD Million)
  • 6.4.3. UK
    • 6.4.3.1. UK Internet of Packaging Market Estimates & Forecasts, 2021 - 2033 (USD Million)
  • 6.4.4. France
    • 6.4.4.1. France Internet of Packaging Market Estimates & Forecasts, 2021 - 2033 (USD Million)
  • 6.4.5. Italy
    • 6.4.5.1. Italy Internet of Packaging Market Estimates & Forecasts, 2021 - 2033 (USD Million)
  • 6.4.6. Spain
    • 6.4.6.1. Spain Internet of Packaging Market Estimates & Forecasts, 2021 - 2033 (USD Million)
• 6.5. Asia Pacific
  • 6.5.1. Asia Pacific Internet of Packaging Market Estimates & Forecasts, 2021 - 2033 (USD Million)
  • 6.5.2. China
    • 6.5.2.1. China Internet of Packaging Market Estimates & Forecasts, 2021 - 2033 (USD Million)
  • 6.5.3. India
    • 6.5.3.1. India Internet of Packaging Market Estimates & Forecasts, 2021 - 2033 (USD Million)
  • 6.5.4. Japan
    • 6.5.4.1. Japan Internet of Packaging Market Estimates & Forecasts, 2021 - 2033 (USD Million)
  • 6.5.5. South Korea
    • 6.5.5.1. South Korea Internet of Packaging Market Estimates & Forecasts, 2021 - 2033 (USD Million)
  • 6.5.6. Australia
    • 6.5.6.1. Australia Internet of Packaging Market Estimates & Forecasts, 2021 - 2033 (USD Million)
• 6.6. Latin America
  • 6.6.1. Latin America Internet of Packaging Market Estimates & Forecasts, 2021 - 2033 (USD Million)
  • 6.6.2. Brazil
    • 6.6.2.1. Brazil Internet of Packaging Market Estimates & Forecasts, 2021 - 2033 (USD Million)
  • 6.6.3. Argentina
    • 6.6.3.1. Argentina Internet of Packaging Market Estimates & Forecasts, 2021 - 2033 (USD Million)
• 6.7. Middle East & Africa
  • 6.7.1. Middle East & Africa Internet of Packaging Market Estimates & Forecasts, 2021 - 2033 (USD Million)
  • 6.7.2. Saudi Arabia
    • 6.7.2.1. Saudi Arabia Internet of Packaging Market Estimates & Forecasts, 2021 - 2033 (USD Million)
  • 6.7.3. UAE
    • 6.7.3.1. UAE Internet of Packaging Market Estimates & Forecasts, 2021 - 2033 (USD Million)
  • 6.7.4. South Africa
    • 6.7.4.1. South Africa Internet of Packaging Market Estimates & Forecasts, 2021 - 2033 (USD Million)

Chapter 7. Competitive Landscape

• 7.1. Key Global Players & Recent Developments & Their Impact on the Industry
• 7.2. Company Categorization
• 7.3. Company Market Position Analysis
• 7.4. Company Heat Map Analysis
• 7.5. Strategy Mapping
  • 7.5.1. Expansions
  • 7.5.2. Mergers & Acquisitions
  • 7.5.3. Collaborations
  • 7.5.4. New Product Launches
  • 7.5.5. Others

Chapter 8. Company Listing (Overview, Financial Performance, Product Overview)

• 8.1. Avery Dennison
  • 8.1.1. Company Overview
  • 8.1.2. Financial Performance
  • 8.1.3. Product Benchmarking
• 8.2. Thinfilm
  • 8.2.1. Company Overview
  • 8.2.2. Financial Performance
  • 8.2.3. Product Benchmarking
• 8.3. CCL Industries
  • 8.3.1. Company Overview
  • 8.3.2. Financial Performance
  • 8.3.3. Product Benchmarking
• 8.4. Zebra Technologies
  • 8.4.1. Company Overview
  • 8.4.2. Financial Performance
  • 8.4.3. Product Benchmarking
• 8.5. Inovar Packaging Group
  • 8.5.1. Company Overview
  • 8.5.2. Financial Performance
  • 8.5.3. Product Benchmarking
• 8.6. Schreiner Group
  • 8.6.1. Company Overview
  • 8.6.2. Financial Performance
  • 8.6.3. Product Benchmarking
• 8.7. TOPPAN Holdings Inc.
  • 8.7.1. Company Overview
  • 8.7.2. Financial Performance
  • 8.7.3. Product Benchmarking
• 8.8. Mayr-Melnhof Karton AG
  • 8.8.1. Company Overview
  • 8.8.2. Financial Performance
  • 8.8.3. Product Benchmarking
• 8.9. Graphic Packaging International, LLC
  • 8.9.1. Company Overview
  • 8.9.2. Financial Performance
  • 8.9.3. Product Benchmarking
• 8.10. NATco
  • 8.10.1. Company Overview
  • 8.10.2. Financial Performance
  • 8.10.3. Product Benchmarking