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¾Æ½Ã¾ÆÅÂÆò¾çÀÇ ÆÄÆ®³Ê ÇöȲ : ä³Î ¿¡ÄڽýºÅÛ Å½»öAsia/Pacific Partner Landscape: Navigating the Channel Ecosystem |
ÀÌ IDC Market Perspective´Â IDCÀÇ 2023 ¾Æ½Ã¾ÆÅÂÆò¾ç ÆÄÆ®³Ê Á¶»ç¿¡¼ ¾òÀº ÀλçÀÌÆ®¸¦ ºÐ¼®Çϰí, Áö¿ª ³» ÆÄÆ®³Ê ÀÎÅͺ並 ÅëÇØ ¼öÁýµÈ ÁúÀû ÀλçÀÌÆ®¸¦ º¸¿ÏÇÕ´Ï´Ù. ÀÌ Á¶»ç¿¡´Â ä³Î »ýŰ迡 ¿µÇâÀ» ¹ÌÄ¡´Â ÁÖ¿ä »ê¾÷ µ¿Çâ, ÆÄÆ®³ÊÀÇ ºñÁî´Ï½º ¸ðµ¨, ÆÄÆ®³ÊÀÇ °úÁ¦¿Í ±âȸ, ºñÁî´Ï½º °ÇÀü¼º Æò°¡ ÁöÇ¥, ÅõÀÚ/º¯Çõ ¿ì¼±¼øÀ§, º¥´õ¿ÍÀÇ °ü°è¸¦ Æò°¡ÇÒ ¶§ °í·ÁÇØ¾ß ÇÒ ÁÖ¿ä »çÇ× µîÀÌ Æ÷ÇԵǾî ÀÖ½À´Ï´Ù. Áö¿ªÀû ´µ¾Ó½º¸¦ ÆÄ¾ÇÇϱâ À§ÇØ Á¶»ç °á°ú´Â ¼ÒÁö¿ªº°·Î ¼¼ºÐÈÇÏ¿© ¾Æ½Ã¾ÆÅÂÆò¾çÀÇ º¯ÈÇÏ´Â ÆÄÆ®³Ê ȯ°æ¿¡ ´ëÇÑ Á¾ÇÕÀûÀÎ °³¿ä¸¦ Á¦°øÇÕ´Ï´Ù.
This IDC Market Perspective analyzes the findings from IDC's 2023 Asia/Pacific Partner Survey, supplemented by qualitative insights gathered through partner interviews across the region. This study includes key industry trends impacting the channel ecosystem, partner business models, partner challenges and opportunities, business health assessment metrics, investment/transformation priorities, and key considerations in evaluating vendor relationships. To capture local nuances, the findings were segmented by subregions, providing a comprehensive overview of the evolving partner landscape in Asia/Pacific.