베이커리 제품 시장 보고서 : 제품 유형, 유통 채널, 지역별(2025-2033년)

The global bakery products market size reached USD 532.6 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 701.1 Billion by 2033, exhibiting a growth rate (CAGR) of 3.1% during 2025-2033. The shifting consumer preferences, rapid urbanization and busy lifestyles, significant innovation and product diversification, premiumization and artisanal offerings, increasing e-commerce and online sales are some of the major factors propelling the market.

Bakery products are food items that are produced and sold by bakeries, establishments specialized in baking and selling baked goods. These products encompass a wide range of items, usually made from flour, sugar, eggs, and other ingredients. Some of the bakery products include bread, cakes, pastries, cookies, muffins, bagels, and croissants. Bakery products are an integral part of various cultures worldwide and have a long history dating back centuries. They cater to diverse tastes and preferences, and their popularity continues to grow due to their delicious flavors and versatility.

The changing lifestyles and evolving dietary preferences are driving consumers toward convenient, ready-to-eat bakery products. In addition, the demand for healthier options, such as whole-grain bread and low-sugar pastries, has increased significantly. Additionally, the rise of urbanization and busy schedules have led to an increased demand for packaged and on-the-go bakery products, catering to the fast-paced lifestyle of consumers. Other than this, consumers are willing to pay more for high-quality and artisanal bakery products. The emphasis on craftsmanship and unique flavors has accelerated the sales of premium bakery items. Besides this, the growth of e-commerce platforms has facilitated the availability of bakery products to consumers, allowing them to order conveniently from their homes. In line with this, consumers' exposure to different cultures and cuisines through travel and media has led to an increased interest in trying international bakery products, promoting globalization of the market. Furthermore, the rising awareness about health and wellness has spurred the demand for bakery products with natural, organic, and functional ingredients. Moreover, effective marketing strategies and strong branding play a vital role in influencing consumer choices and building brand loyalty in the competitive bakery market. Bakery companies are continually innovating to introduce new flavors, formats, and healthier ingredients. Product diversification helps attract a wider consumer base and keeps the market dynamic.

Bakery Products Market Trends/Drivers:

Shifting Consumer Preferences

Health-conscious consumers are increasingly seeking bakery items that align with their dietary choices and nutritional requirements. There is a growing demand for products made from whole grains, seeds, and other healthier ingredients, as they are perceived to offer better nutritional value. Additionally, there has been a rise in interest for bakery items with reduced sugar content and those catering to specific dietary needs, such as gluten-free, dairy-free, or vegan options.

Rapid Urbanization and Busy Lifestyles

With more people living in cities and facing time constraints, there is a growing demand for convenient and easily accessible bakery items. Packaged snacks, grab-and-go products, and single-portion servings have gained popularity as they fit well into the busy routines of urban dwellers. Moreover, the rise of quick-service restaurants and cafes in urban areas has boosted the consumption of bakery products, creating opportunities for market research firms to assess market potential and consumption patterns in different urban centers.

Innovation and Product Diversification

Product innovation is a critical factor driving consumer interest and brand loyalty. Companies are experimenting with unique flavors, textures, and shapes to attract and retain customers. Moreover, they are focusing on healthier alternatives that have led to the development of bakery products that incorporate natural ingredients, superfoods, and functional elements, such as probiotics and fortified nutrients.

Bakery Products Industry Segmentation:

Breakup by Product Type:

Biscuits

Cookies

Cream Biscuits

Glucose Biscuits

Marie Biscuits

Non-Salt Cracker Biscuits

Salt Cracker Biscuits

Milk Biscuits

Others

Bread and Rolls

Artisanal Bakeries

In-Store Bakeries

Packaged

Cakes and Pastries

Artisanal Bakeries

In-Store Bakeries

Packaged

Rusks

Artisanal Bakeries

In-Store Bakeries

Packaged

Bread and rolls dominate the market

Bread and rolls are staple food items consumed globally, making them a fundamental part of diets in various cultures. The widespread popularity of these products ensures a consistent and substantial demand, contributing to their dominant market position. Besides this, bread and rolls offer versatility, being suitable for various meal occasions. They can be consumed at breakfast, lunch, dinner, or as snacks, making them a versatile choice for consumers with diverse dietary habits and preferences. Additionally, bread and rolls are known for their convenience and long shelf life. Their extended freshness and ease of storage make them a preferred choice for consumers seeking products with extended usability. Moreover, the bakery industry's focus on product innovation and the introduction of healthier variants has also played a pivotal role in sustaining the popularity of bread and rolls. The availability of whole-grain, multigrain, and artisanal options has attracted health-conscious consumers, further driving the segment's growth. In line with this, the relatively affordable price range of bread and rolls compared to some other bakery products makes them accessible to a broader consumer base, contributing to their market dominance.

Breakup by Distribution Channel:

Convenience Stores

Supermarkets and Hypermarkets

Independent Retailers

Artisanal Bakeries

Online Stores

Others

Supermarkets and hypermarkets hold the largest share in the market

Supermarkets and hypermarkets offer a one-stop shopping experience for consumers, providing a wide assortment of products, including bakery items, under a single roof. This convenience attracts a significant number of shoppers seeking to fulfill their grocery and bakery needs in a single visit. Besides this, supermarkets and hypermarkets have extensive and well-established distribution networks. They often have multiple outlets, covering urban and suburban areas, which ensures widespread accessibility for consumers. Their large-scale operations and efficient supply chains enable them to reach a broader customer base, contributing to their dominant market position. Moreover, supermarkets and hypermarkets typically offer competitive pricing and promotions, making them attractive to cost-conscious consumers. Their ability to offer discounts and bundle deals enhances customer loyalty and fosters repeat business. Additionally, these retail formats invest in strategic marketing and merchandising to enhance product visibility and create a pleasant shopping experience. They use appealing displays and promotional activities to drive sales of bakery products and other items.

Breakup by Region:

Asia-Pacific

Europe

North America

Middle East and Africa

Latin America

Europe exhibits a clear dominance in the market

The report has also provided a comprehensive analysis of all the major regional markets, which include North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa. According to the report, Europe was the largest market for bakery products.

Bread has been a staple food in European diets for centuries, deeply ingrained in the culinary traditions of various European countries. This cultural preference for bread consumption has led to a consistent and substantial demand for bakery products across the region. Additionally, Europe boasts a diverse range of traditional bakery specialties, such as croissants from France, pastries from Austria, and pretzels from Germany. These unique and iconic bakery offerings have gained popularity not only within Europe but also internationally, further contributing to the region's dominant market position. Other than this, Europe's strong emphasis on quality and craftsmanship in bakery production has earned it a reputation for producing high-quality bakery products. The use of premium ingredients and artisanal techniques has attracted discerning consumers seeking authentic and delicious bakery experiences. In line with this, Europe's well-developed bakery industry is characterized by a competitive landscape with numerous established players and bakeries of all sizes, catering to various consumer segments. This vibrant and competitive market environment fosters continuous innovation and product diversification, keeping the bakery products market dynamic and responsive to evolving consumer preferences.

Competitive Landscape:

Leading bakery companies invest significantly in research and development to introduce new and innovative bakery products. They focus on meeting evolving consumer preferences, such as healthier options, gluten-free products, and organic ingredients. Product diversification helps them attract a broader consumer base and stay ahead of competitors. Additionally, key players understand the importance of effective branding and marketing to create a strong market presence. They invest in advertising campaigns, digital marketing, and social media promotions to enhance brand visibility and consumer engagement. Effective branding also helps build trust and loyalty among consumers. Besides this, global bakery giants often expand their market reach by entering new regions or acquiring local bakery businesses. This strategy enables them to leverage established distribution networks and gain a foothold in emerging markets. Other than this, various key players are increasingly adopting sustainable practices in their operations. They focus on reducing their carbon footprint, implementing eco-friendly packaging, and sourcing ingredients responsibly. Besides this, the growing awareness among consumers about environmental issues has made sustainability a key differentiator in the bakery market. Moreover, strategic collaborations with suppliers, retailers, and foodservice establishments help key players extend their product distribution and reach a wider audience. Partnerships with other food and beverage companies can lead to cross-promotional opportunities and product bundling.

The report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

Grupo Bimbo S.A.B de C.V.

Yamazaki Baking Co., Ltd.

JAB Holding Company

ARYZTA AG

Flowers Foods, Inc.

Rich Products Corporation

Dr. August Oetker Nahrungsmittel KG

Gruma, S.A.B. de C.V.

General Mills, Inc.

Associated British Foods (ABF) Plc

Recent Developments:

Flowers Food Inc. made a significant announcement to introduce four new products under its popular brands, namely Nature's Own, Tastykake, and Wonder. The inclusion of these new bread and snacking options showcases their commitment to innovation and meeting the diverse preferences of consumers.

Baked by Rich Products Incorporation and Nestle Professional entered into a partnership, which resulted in the creation of three enticing candy-inspired cookie variants. This partnership showcases the innovation and creativity of both companies in the culinary domain, combining their expertise to deliver unique and delightful offerings to the market.

Gruma S.A.B., de C.V. launched Maseca Antojitos, a brand-new corn flour specially designed for crafting a diverse range of delectable Mexican snacks, including sopes, gorditas, quesadillas, tlacoyos, and huaraches. This innovative flour is a significant inclusion in Maseca's robust portfolio in Mexico, aligning perfectly with the ever-changing market dynamics, where consumers continuously seek new choices that cater to their unique preferences and lifestyles.

Key Questions Answered in This Report

• 1. How big is the bakery market?
• 2. What is the expected growth rate of the market during 2025-2033?
• 3. What are the key factors driving the market?
• 4. What has been the impact of COVID-19 on the bakery products industry across the globe?
• 5. What is the breakup of the market based on the product type?
• 6. What is the breakup of the market based on the distribution channel?
• 7. What are the key regions in the global bakery products market?
• 8. Who are the key players/companies in the global bakery products industry?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

• 4.1 Overview
• 4.2 Key Industry Trends

5 Global Bakery Products Industry

• 5.1 Market Overview
• 5.2 Market Trends
• 5.3 Impact of COVID-19
• 5.4 Market Breakup by Region
• 5.5 Market Breakup by Product Type
• 5.6 Market Breakup by Distribution Channel
• 5.7 Market Forecast
• 5.8 SWOT Analysis
  • 5.8.1 Overview
  • 5.8.2 Strengths
  • 5.8.3 Weaknesses
  • 5.8.4 Opportunities
  • 5.8.5 Threats
• 5.9 Value Chain Analysis
• 5.10 Porter's Five Forces Analysis
  • 5.10.1 Overview
  • 5.10.2 Bargaining Power of Buyers
  • 5.10.3 Bargaining Power of Suppliers
  • 5.10.4 Degree of Competition
  • 5.10.5 Threat of New Entrants
  • 5.10.6 Threat of Substitutes
• 5.11 Price Analysis
  • 5.11.1 Key Price Indicators
  • 5.11.2 Price Structure
• 5.12 Key Market Drivers and Success Factors

6 Performance of Key Regions

• 6.1 Asia-Pacific
  • 6.1.1 Market Trends
  • 6.1.2 Market Forecast
• 6.2 Europe
  • 6.2.1 Market Trends
  • 6.2.2 Market Forecast
• 6.3 North America
  • 6.3.1 Market Trends
  • 6.3.2 Market Forecast
• 6.4 Middle East & Africa
  • 6.4.1 Market Trends
  • 6.4.2 Market Forecast
• 6.5 Latin America
  • 6.5.1 Market Trends
  • 6.5.2 Market Forecast

7 Market by Product Type

• 7.1 Biscuits
  • 7.1.1 Market Trends
    • 7.1.1.1 Cookies
      • 7.1.1.1.1 Market Trends
      • 7.1.1.1.2 Market Forecast
    • 7.1.1.2 Cream Biscuits
      • 7.1.1.2.1 Market Trends
      • 7.1.1.2.2 Market Forecast
    • 7.1.1.3 Glucose Biscuits
      • 7.1.1.3.1 Market Trends
      • 7.1.1.3.2 Market Forecast
    • 7.1.1.4 Marie Biscuits
      • 7.1.1.4.1 Market Trends
      • 7.1.1.4.2 Market Forecast
    • 7.1.1.5 Non-Salt Cracker Biscuits
      • 7.1.1.5.1 Market Trends
      • 7.1.1.5.2 Market Forecast
    • 7.1.1.6 Salt Cracker Biscuits
      • 7.1.1.6.1 Market Trends
      • 7.1.1.6.2 Market Forecast
    • 7.1.1.7 Milk Biscuits
      • 7.1.1.7.1 Market Trends
      • 7.1.1.7.2 Market Forecast
    • 7.1.1.8 Others
      • 7.1.1.8.1 Market Trends
      • 7.1.1.8.2 Market Forecast
  • 7.1.2 Market Forecast
• 7.2 Bread and Rolls
  • 7.2.1 Market Trends
    • 7.2.1.1 Artisanal Bakeries
      • 7.2.1.1.1 Market Trends
      • 7.2.1.1.2 Market Forecast
    • 7.2.1.2 In-Store Bakeries
      • 7.2.1.2.1 Market Trends
      • 7.2.1.2.2 Market Forecast
    • 7.2.1.3 Packaged
      • 7.2.1.3.1 Market Trends
      • 7.2.1.3.2 Market Forecast
  • 7.2.2 Market Forecast
• 7.3 Cakes and Pastries
  • 7.3.1 Market Trends
    • 7.3.1.1 Artisanal Bakeries
      • 7.3.1.1.1 Market Trends
      • 7.3.1.1.2 Market Forecast
    • 7.3.1.2 In-Store Bakeries
      • 7.3.1.2.1 Market Trends
      • 7.3.1.2.2 Market Forecast
    • 7.3.1.3 Packaged
      • 7.3.1.3.1 Market Trends
      • 7.3.1.3.2 Market Forecast
  • 7.3.2 Market Forecast
• 7.4 Rusks
  • 7.4.1 Market Trends
    • 7.4.1.1 Artisanal Bakeries
      • 7.4.1.1.1 Market Trends
      • 7.4.1.1.2 Market Forecast
    • 7.4.1.2 In-Store Bakeries
      • 7.4.1.2.1 Market Trends
      • 7.4.1.2.2 Market Forecast
    • 7.4.1.3 Packaged
      • 7.4.1.3.1 Market Trends
      • 7.4.1.3.2 Market Forecast
  • 7.4.2 Market Forecast

8 Market by Distribution Channel

• 8.1 Convenience Stores
  • 8.1.1 Market Trends
  • 8.1.2 Market Forecast
• 8.2 Supermarkets and Hypermarkets
  • 8.2.1 Market Trends
  • 8.2.2 Market Forecast
• 8.3 Independent Retailers
  • 8.3.1 Market Trends
  • 8.3.2 Market Forecast
• 8.4 Artisanal Bakeries
  • 8.4.1 Market Trends
  • 8.4.2 Market Forecast
• 8.5 Online Stores
  • 8.5.1 Market Trends
  • 8.5.2 Market Forecast
• 8.6 Others
  • 8.6.1 Market Trends
  • 8.6.2 Market Forecast

9 Competitive Landscape

• 9.1 Market Structure
• 9.2 Key Players

10 Bakery Products Manufacturing Process

• 10.1 Bread
  • 10.1.1 Product Overview
  • 10.1.2 Detailed Process Flow
  • 10.1.3 Various Types of Unit Operations Involved
  • 10.1.4 Mass Balance and Raw Material Requirements
• 10.2 Biscuit
  • 10.2.1 Product Overview
  • 10.2.2 Detailed Process Flow
  • 10.2.3 Various Types of Unit Operations Involved
  • 10.2.4 Mass Balance and Raw Material Requirements

11 Project Details, Requirements and Costs Involved

• 11.1 Land Requirements and Expenditures
• 11.2 Construction Requirements and Expenditures
• 11.3 Plant Machinery
• 11.4 Raw Material Requirements and Expenditures
• 11.5 Packaging Requirements and Expenditures
• 11.6 Transportation Requirements and Expenditures
• 11.7 Utility Requirements and Expenditures
• 11.8 Manpower Requirements and Expenditures
• 11.9 Other Capital Investments

12 Loans and Financial Assistance

13 Project Economics

• 13.1 Capital Cost of the Project
• 13.2 Techno-Economic Parameters
• 13.3 Product Pricing and Margins Across Various Levels of the Supply Chain
• 13.4 Taxation and Depreciation
• 13.5 Income Projections
• 13.6 Expenditure Projections
• 13.7 Financial Analysis
• 13.8 Profit Analysis

14 Key Player Profiles