세계의 미디어 모니터링 툴 시장 보고서 : 구성요소별, 배포별, 유형별, 기업 규모별, 용도별, 산업별, 지역별(2024-2032년)

The global media monitoring tools market size reached US$ 4.6 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 12.4 Billion by 2032, exhibiting a growth rate (CAGR) of 11.34% during 2024-2032.

Media monitoring tools represent a range of software applications that enable organizations to scan and monitor public information, publicity of content, and diverse topics across print, online, and broadcasted media outputs. They are algorithm-based solutions that use machine learning (ML) tactics to crawl continuously and index sites. Post website indexing, the topics can be searched to discover opportunities through explored mentions, conversations, and various sentiments toward diverse brands, companies, and products. Media monitoring tools include free, premium, and paid solutions that provide a surface-level overview of the events and insightful data, which comes with personalized support. Apart from this, the solution helps discover key consumer information and market trends, track brand awareness and reputation, conceptualize authentic content to offer customized customer experience, and manage crisis situations. As a result, media monitoring tools are used by franchises and brands to automate public relations (PR) tasks and perform competitive analysis.

Media Monitoring Tools Market Trends:

Rapid digitalization, significant expansion in the media and entertainment sector, and the increasing usage of online and social media platforms to post digital ads and read digital magazines, e-books, articles, and blogs are primarily driving the market growth. Moreover, the extensive utilization of cloud-based media monitoring applications by prominent news agencies and PR companies to monitor, track, and visualize the overall performance of their campaigns and digital content is acting as another growth-inducing factor. In line with this, the growing need for effective crisis management solutions has further supplemented the demand for media monitoring tools across various industrial verticals. Such technologies can provide an early indicator regarding the denigration of organizations and adverse reactions and predict and plan strategies to overcome crisis circumstances effectively, thus favoring the market growth. Apart from this, the integration of artificial intelligence (AI) and machine learning (ML) solutions to deliver real-time analysis of diverse trends and perform digital marketing and sales and content management operations are creating a positive outlook for the market.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global media monitoring tools market report, along with forecasts at the global, regional and country levels from 2024-2032. Our report has categorized the market based on component, deployment, type, enterprise size, application and industry.

Breakup by Component:

Software

Services

Breakup by Deployment:

Cloud-based

On-premises

Breakup by Type:

Print Media Monitoring

Social Media Monitoring

Broadcast Media Monitoring

Online Media Monitoring

Others

Breakup by Enterprise Size:

Small and Medium-sized Enterprises

Large Enterprises

Breakup by Application:

Customer Experience and PR Management

Real-Time Analytics

Content Management

Digital Marketing and Sales Management

Others

Breakup by Industry:

BFSI

Healthcare

Media and Entertainment

Retail and E-Commerce

IT and Telecommunication

Others

Breakup by Region:

North America

United States

Canada

Asia-Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players being Agility PR Solutions (Innodata Inc.), Brand24 Global Inc., Cision Ltd., Coosto, Critical Mention Inc (Onclusive, Inc.), CyberAlert LLC, Hootsuite, Meltwater (Meltwater Us Holdings Inc.), Oracle Corporation, SemanticForce Inc., Sprinklr and YouScan.

Key Questions Answered in This Report:

• How has the global media monitoring tools market performed so far and how will it perform in the coming years?
• What has been the impact of COVID-19 on the global media monitoring tools market?
• What are the key regional markets?
• What is the breakup of the market based on the component?
• What is the breakup of the market based on the deployment?
• What is the breakup of the market based on the type?
• What is the breakup of the market based on the enterprise size?
• What is the breakup of the market based on the application?
• What is the breakup of the market based on the industry?
• What are the various stages in the value chain of the industry?
• What are the key driving factors and challenges in the industry?
• What is the structure of the global media monitoring tools market and who are the key players?
• What is the degree of competition in the industry?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

• 4.1 Overview
• 4.2 Key Industry Trends

5 Global Media Monitoring Tools Market

• 5.1 Market Overview
• 5.2 Market Performance
• 5.3 Impact of COVID-19
• 5.4 Market Forecast

6 Market Breakup by Component

• 6.1 Software
  • 6.1.1 Market Trends
  • 6.1.2 Market Forecast
• 6.2 Services
  • 6.2.1 Market Trends
  • 6.2.2 Market Forecast

7 Market Breakup by Deployment

• 7.1 Cloud-based
  • 7.1.1 Market Trends
  • 7.1.2 Market Forecast
• 7.2 On-premises
  • 7.2.1 Market Trends
  • 7.2.2 Market Forecast

8 Market Breakup by Type

• 8.1 Print Media Monitoring
  • 8.1.1 Market Trends
  • 8.1.2 Market Forecast
• 8.2 Social Media Monitoring
  • 8.2.1 Market Trends
  • 8.2.2 Market Forecast
• 8.3 Broadcast Media Monitoring
  • 8.3.1 Market Trends
  • 8.3.2 Market Forecast
• 8.4 Online Media Monitoring
  • 8.4.1 Market Trends
  • 8.4.2 Market Forecast
• 8.5 Others
  • 8.5.1 Market Trends
  • 8.5.2 Market Forecast

9 Market Breakup by Enterprise Size

• 9.1 Small and Medium-sized Enterprises
  • 9.1.1 Market Trends
  • 9.1.2 Market Forecast
• 9.2 Large Enterprises
  • 9.2.1 Market Trends
  • 9.2.2 Market Forecast

10 Market Breakup by Application

• 10.1 Customer Experience and PR Management
  • 10.1.1 Market Trends
  • 10.1.2 Market Forecast
• 10.2 Real-Time Analytics
  • 10.2.1 Market Trends
  • 10.2.2 Market Forecast
• 10.3 Content Management
  • 10.3.1 Market Trends
  • 10.3.2 Market Forecast
• 10.4 Digital Marketing and Sales Management
  • 10.4.1 Market Trends
  • 10.4.2 Market Forecast
• 10.5 Others
  • 10.5.1 Market Trends
  • 10.5.2 Market Forecast

11 Market Breakup by Industry

• 11.1 BFSI
  • 11.1.1 Market Trends
  • 11.1.2 Market Forecast
• 11.2 Healthcare
  • 11.2.1 Market Trends
  • 11.2.2 Market Forecast
• 11.3 Media and Entertainment
  • 11.3.1 Market Trends
  • 11.3.2 Market Forecast
• 11.4 Retail and E-Commerce
  • 11.4.1 Market Trends
  • 11.4.2 Market Forecast
• 11.5 IT and Telecommunication
  • 11.5.1 Market Trends
  • 11.5.2 Market Forecast
• 11.6 Others
  • 11.6.1 Market Trends
  • 11.6.2 Market Forecast

12 Market Breakup by Region

• 12.1 North America
  • 12.1.1 United States
    • 12.1.1.1 Market Trends
    • 12.1.1.2 Market Forecast
  • 12.1.2 Canada
    • 12.1.2.1 Market Trends
    • 12.1.2.2 Market Forecast
• 12.2 Asia-Pacific
  • 12.2.1 China
    • 12.2.1.1 Market Trends
    • 12.2.1.2 Market Forecast
  • 12.2.2 Japan
    • 12.2.2.1 Market Trends
    • 12.2.2.2 Market Forecast
  • 12.2.3 India
    • 12.2.3.1 Market Trends
    • 12.2.3.2 Market Forecast
  • 12.2.4 South Korea
    • 12.2.4.1 Market Trends
    • 12.2.4.2 Market Forecast
  • 12.2.5 Australia
    • 12.2.5.1 Market Trends
    • 12.2.5.2 Market Forecast
  • 12.2.6 Indonesia
    • 12.2.6.1 Market Trends
    • 12.2.6.2 Market Forecast
  • 12.2.7 Others
    • 12.2.7.1 Market Trends
    • 12.2.7.2 Market Forecast
• 12.3 Europe
  • 12.3.1 Germany
    • 12.3.1.1 Market Trends
    • 12.3.1.2 Market Forecast
  • 12.3.2 France
    • 12.3.2.1 Market Trends
    • 12.3.2.2 Market Forecast
  • 12.3.3 United Kingdom
    • 12.3.3.1 Market Trends
    • 12.3.3.2 Market Forecast
  • 12.3.4 Italy
    • 12.3.4.1 Market Trends
    • 12.3.4.2 Market Forecast
  • 12.3.5 Spain
    • 12.3.5.1 Market Trends
    • 12.3.5.2 Market Forecast
  • 12.3.6 Russia
    • 12.3.6.1 Market Trends
    • 12.3.6.2 Market Forecast
  • 12.3.7 Others
    • 12.3.7.1 Market Trends
    • 12.3.7.2 Market Forecast
• 12.4 Latin America
  • 12.4.1 Brazil
    • 12.4.1.1 Market Trends
    • 12.4.1.2 Market Forecast
  • 12.4.2 Mexico
    • 12.4.2.1 Market Trends
    • 12.4.2.2 Market Forecast
  • 12.4.3 Others
    • 12.4.3.1 Market Trends
    • 12.4.3.2 Market Forecast
• 12.5 Middle East and Africa
  • 12.5.1 Market Trends
  • 12.5.2 Market Breakup by Country
  • 12.5.3 Market Forecast

13 SWOT Analysis

• 13.1 Overview
• 13.2 Strengths
• 13.3 Weaknesses
• 13.4 Opportunities
• 13.5 Threats

14 Value Chain Analysis

15 Porters Five Forces Analysis

• 15.1 Overview
• 15.2 Bargaining Power of Buyers
• 15.3 Bargaining Power of Suppliers
• 15.4 Degree of Competition
• 15.5 Threat of New Entrants
• 15.6 Threat of Substitutes

16 Price Analysis

17 Competitive Landscape

• 17.1 Market Structure
• 17.2 Key Players
• 17.3 Profiles of Key Players
  • 17.3.1 Agility PR Solutions (Innodata Inc.)
    • 17.3.1.1 Company Overview
    • 17.3.1.2 Product Portfolio
  • 17.3.2 Brand24 Global Inc.
    • 17.3.2.1 Company Overview
    • 17.3.2.2 Product Portfolio
  • 17.3.3 Cision Ltd.
    • 17.3.3.1 Company Overview
    • 17.3.3.2 Product Portfolio
  • 17.3.4 Coosto
    • 17.3.4.1 Company Overview
    • 17.3.4.2 Product Portfolio
  • 17.3.5 Critical Mention Inc (Onclusive, Inc.)
    • 17.3.5.1 Company Overview
    • 17.3.5.2 Product Portfolio
  • 17.3.6 CyberAlert LLC
    • 17.3.6.1 Company Overview
    • 17.3.6.2 Product Portfolio
  • 17.3.7 Hootsuite
    • 17.3.7.1 Company Overview
    • 17.3.7.2 Product Portfolio
  • 17.3.8 Meltwater (Meltwater Us Holdings Inc.)
    • 17.3.8.1 Company Overview
    • 17.3.8.2 Product Portfolio
    • 17.3.8.3 Financials
  • 17.3.9 Oracle Corporation
    • 17.3.9.1 Company Overview
    • 17.3.9.2 Product Portfolio
    • 17.3.9.3 Financials
    • 17.3.9.4 SWOT Analysis
  • 17.3.10 SemanticForce Inc.
    • 17.3.10.1 Company Overview
    • 17.3.10.2 Product Portfolio
  • 17.3.11 Sprinklr
    • 17.3.11.1 Company Overview
    • 17.3.11.2 Product Portfolio
    • 17.3.11.3 Financials
  • 17.3.12 YouScan
    • 17.3.12.1 Company Overview
    • 17.3.12.2 Product Portfolio