세계의 교육 및 학습 분석 시장 보고서 : 분석 유형, 용도, 구성 요소, 배포 모드, 최종 사용자, 지역별(2024-2032년)

The global education and learning analytics market size reached US$ 35.5 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 128.6 Billion by 2032, exhibiting a growth rate (CAGR) of 14.9% during 2024-2032.

Education and learning analytics refers to the measurement, collection, analysis and reporting of data about learners for optimizing their education experience. It is a combination of educational research, assessment sciences, statistics, visualization, data sciences, artificial intelligence (AI) and sociotechnical system thinking for human-centered design. These tools are used for designing curriculum for the students and are also utilized by corporate organizations for developing strategies for personnel acquisition, retention, training, intervention and the management of performance and operations.

Education and Learning Analytics Market Trends:

Significant growth in the education industry and the increasing adoption of machine learning (ML) systems are among the key factors creating a positive outlook for the market. In line with this, the widespread utilization of various software-based systems, such as virtual learning environment (VLE), learning management system (LMS), student information system and library management systems, are also driving the market growth. The proliferation of e-learning technologies, such as mobile learning devices, student information systems, lecture capturing and learning management tools, have enabled the learners to obtain more valuable insights from the conventional education systems and enhance their productivity. Various technological advancements, such as the development of digital platforms for schools and university campuses to consolidate student data and analyze their performance, are also contributing to the market growth. Other factors, including the increasing awareness regarding the utilization of education and learning analytics for developing efficient learning and training programs for school/college students and working professionals, are expected to drive the market further.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the global education and learning analytics market report, along with forecasts at the global, regional and country level from 2024-2032. Our report has categorized the market based on analytics type, application, component, deployment mode and end user.

Breakup by Analytics Type:

Descriptive

Predictive

Prescriptive

Breakup by Application:

People Acquisition and Retention

Curriculum Development and Intervention Management

Performance Management

Budget and Finance Management

Operations Management

Others

Breakup by Component:

Software

Services

Breakup by Deployment Mode:

On-premises

Cloud-based

Breakup by End User:

Academic Institutions

Enterprises

Breakup by Region:

North America

United States

Canada

Asia Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

Competitive Landscape:

The report has also analysed the competitive landscape of the market with some of the key players being Alteryx Inc., Blackboard Inc., G-Cube, Inetsoft Technology Corp., Information Builders Inc., iSpring Solutions Inc., MicroStrategy Incorporated, Saba Software Inc. (Cornerstone OnDemand Inc.), SAP SE, SAS Institute Inc. and Yellowfin Business Intelligence Co.

Key Questions Answered in This Report

• 1. What was the size of the global education and learning analytics market in 2023?
• 2. What is the expected growth rate of the global education and learning analytics market during 2024-2032?
• 3. What are the key factors driving the global education and learning analytics market?
• 4. What has been the impact of COVID-19 on the global education and learning analytics market?
• 5. What is the breakup of the global education and learning analytics market based on the analytics type?
• 6. What is the breakup of the global education and learning analytics market based on the application?
• 7. What is the breakup of the global education and learning analytics market based on component?
• 8. What is the breakup of the global education and learning analytics market based on the deployment mode?
• 9. What is the breakup of the global education and learning analytics market based on the end user?
• 10. What are the key regions in the global education and learning analytics market?
• 11. Who are the key players/companies in the global education and learning analytics market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

• 4.1 Overview
• 4.2 Key Industry Trends

5 Global Education and Learning Analytics Market

• 5.1 Market Overview
• 5.2 Market Performance
• 5.3 Impact of COVID-19
• 5.4 Market Forecast

6 Market Breakup by Analytics Type

• 6.1 Descriptive
  • 6.1.1 Market Trends
  • 6.1.2 Market Forecast
• 6.2 Predictive
  • 6.2.1 Market Trends
  • 6.2.2 Market Forecast
• 6.3 Prescriptive
  • 6.3.1 Market Trends
  • 6.3.2 Market Forecast

7 Market Breakup by Application

• 7.1 People Acquisition and Retention
  • 7.1.1 Market Trends
  • 7.1.2 Market Forecast
• 7.2 Curriculum Development and Intervention Management
  • 7.2.1 Market Trends
  • 7.2.2 Market Forecast
• 7.3 Performance Management
  • 7.3.1 Market Trends
  • 7.3.2 Market Forecast
• 7.4 Budget and Finance Management
  • 7.4.1 Market Trends
  • 7.4.2 Market Forecast
• 7.5 Operations Management
  • 7.5.1 Market Trends
  • 7.5.2 Market Forecast
• 7.6 Others
  • 7.6.1 Market Trends
  • 7.6.2 Market Forecast

8 Market Breakup by Component

• 8.1 Software
  • 8.1.1 Market Trends
  • 8.1.2 Market Forecast
• 8.2 Services
  • 8.2.1 Market Trends
  • 8.2.2 Market Forecast

9 Market Breakup by Deployment Mode

• 9.1 On-premises
  • 9.1.1 Market Trends
  • 9.1.2 Market Forecast
• 9.2 Cloud-based
  • 9.2.1 Market Trends
  • 9.2.2 Market Forecast

10 Market Breakup by End User

• 10.1 Academic Institutions
  • 10.1.1 Market Trends
  • 10.1.2 Market Forecast
• 10.2 Enterprises
  • 10.2.1 Market Trends
  • 10.2.2 Market Forecast

11 Market Breakup by Region

• 11.1 North America
  • 11.1.1 United States
    • 11.1.1.1 Market Trends
    • 11.1.1.2 Market Forecast
  • 11.1.2 Canada
    • 11.1.2.1 Market Trends
    • 11.1.2.2 Market Forecast
• 11.2 Asia Pacific
  • 11.2.1 China
    • 11.2.1.1 Market Trends
    • 11.2.1.2 Market Forecast
  • 11.2.2 Japan
    • 11.2.2.1 Market Trends
    • 11.2.2.2 Market Forecast
  • 11.2.3 India
    • 11.2.3.1 Market Trends
    • 11.2.3.2 Market Forecast
  • 11.2.4 South Korea
    • 11.2.4.1 Market Trends
    • 11.2.4.2 Market Forecast
  • 11.2.5 Australia
    • 11.2.5.1 Market Trends
    • 11.2.5.2 Market Forecast
  • 11.2.6 Indonesia
    • 11.2.6.1 Market Trends
    • 11.2.6.2 Market Forecast
  • 11.2.7 Others
    • 11.2.7.1 Market Trends
    • 11.2.7.2 Market Forecast
• 11.3 Europe
  • 11.3.1 Germany
    • 11.3.1.1 Market Trends
    • 11.3.1.2 Market Forecast
  • 11.3.2 France
    • 11.3.2.1 Market Trends
    • 11.3.2.2 Market Forecast
  • 11.3.3 United Kingdom
    • 11.3.3.1 Market Trends
    • 11.3.3.2 Market Forecast
  • 11.3.4 Italy
    • 11.3.4.1 Market Trends
    • 11.3.4.2 Market Forecast
  • 11.3.5 Spain
    • 11.3.5.1 Market Trends
    • 11.3.5.2 Market Forecast
  • 11.3.6 Russia
    • 11.3.6.1 Market Trends
    • 11.3.6.2 Market Forecast
  • 11.3.7 Others
    • 11.3.7.1 Market Trends
    • 11.3.7.2 Market Forecast
• 11.4 Latin America
  • 11.4.1 Brazil
    • 11.4.1.1 Market Trends
    • 11.4.1.2 Market Forecast
  • 11.4.2 Mexico
    • 11.4.2.1 Market Trends
    • 11.4.2.2 Market Forecast
  • 11.4.3 Others
    • 11.4.3.1 Market Trends
    • 11.4.3.2 Market Forecast
• 11.5 Middle East and Africa
  • 11.5.1 Market Trends
  • 11.5.2 Market Breakup by Country
  • 11.5.3 Market Forecast

12 SWOT Analysis

• 12.1 Overview
• 12.2 Strengths
• 12.3 Weaknesses
• 12.4 Opportunities
• 12.5 Threats

13 Value Chain Analysis

14 Porters Five Forces Analysis

• 14.1 Overview
• 14.2 Bargaining Power of Buyers
• 14.3 Bargaining Power of Suppliers
• 14.4 Degree of Competition
• 14.5 Threat of New Entrants
• 14.6 Threat of Substitutes

15 Price Analysis

16 Competitive Landscape

• 16.1 Market Structure
• 16.2 Key Players
• 16.3 Profiles of Key Players
  • 16.3.1 Alteryx Inc.
    • 16.3.1.1 Company Overview
    • 16.3.1.2 Product Portfolio
    • 16.3.1.3 Financials
  • 16.3.2 Blackboard Inc.
    • 16.3.2.1 Company Overview
    • 16.3.2.2 Product Portfolio
    • 16.3.2.3 SWOT Analysis
  • 16.3.3 G-Cube
    • 16.3.3.1 Company Overview
    • 16.3.3.2 Product Portfolio
  • 16.3.4 Inetsoft Technology Corp.
    • 16.3.4.1 Company Overview
    • 16.3.4.2 Product Portfolio
  • 16.3.5 Information Builders Inc.
    • 16.3.5.1 Company Overview
    • 16.3.5.2 Product Portfolio
  • 16.3.6 iSpring Solutions Inc.
    • 16.3.6.1 Company Overview
    • 16.3.6.2 Product Portfolio
  • 16.3.7 MicroStrategy Incorporated
    • 16.3.7.1 Company Overview
    • 16.3.7.2 Product Portfolio
    • 16.3.7.3 Financials
    • 16.3.7.4 SWOT Analysis
  • 16.3.8 Saba Software Inc. (Cornerstone OnDemand Inc.)
    • 16.3.8.1 Company Overview
    • 16.3.8.2 Product Portfolio
    • 16.3.8.3 SWOT Analysis
  • 16.3.9 SAP SE
    • 16.3.9.1 Company Overview
    • 16.3.9.2 Product Portfolio
    • 16.3.9.3 Financials
    • 16.3.9.4 SWOT Analysis
  • 16.3.10 SAS Institute Inc.
    • 16.3.10.1 Company Overview
    • 16.3.10.2 Product Portfolio
    • 16.3.10.3 SWOT Analysis
  • 16.3.11 Yellowfin Business Intelligence Co.
    • 16.3.11.1 Company Overview
    • 16.3.11.2 Product Portfolio