교육 및 학습 분석 시장 : 시장 규모, 점유율, 성장 분석 - 컴포넌트별, 전개 모드별, 분석 유형별, 최종 사용자별, 용도별, 지역별 업계 예측(2026-2033년)

Global Education and Learning Analytics Market size was valued at USD 43.77 Billion in 2024 and is poised to grow from USD 53.97 Billion in 2025 to USD 288.31 Billion by 2033, growing at a CAGR of 23.3% during the forecast period (2026-2033).

The Global Education and Learning Analytics market is rapidly evolving, focusing on leveraging data to address student needs and optimize educational offerings. This approach enhances the effectiveness of learning strategies and helps educators monitor progress, identify challenges, and implement best practices. The market is particularly gaining traction in higher education and among Massive Open Online Course (MOOC) providers, driven by the need to improve student retention and success rates. Factors contributing to market growth include increasing demands for data-driven education improvements and significant government initiatives aimed at education modernization. However, challenges persist, such as concerns over data hygiene, privacy, and security. The integration of machine learning and artificial intelligence presents new opportunities for innovation, alongside trends like remote learning and the use of cloud-based analytics systems.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Education and Learning Analytics market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Education and Learning Analytics Market Segments Analysis

Global Education and Learning Analytics Market is segmented by Component, Deployment Mode, Analytics Type, End-User, Application and region. Based on Component, the market is segmented into Software and Services. Based on Deployment Mode, the market is segmented into On-Premises and Cloud-Based. Based on Analytics Type, the market is segmented into Descriptive Analytics, Predictive Analytics and Prescriptive Analytics. Based on End-User, the market is segmented into Academic Institutions, Corporate and Government Agencies. Based on Application, the market is segmented into People Acquisition and Retention, Curriculum Development and Intervention, Performance Management, Budget and Finance Management and Operations Management. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Education and Learning Analytics Market

The Global Education and Learning Analytics market is being significantly driven by advancements in analytics technology, which have positively influenced educational systems worldwide. As educational institutions increasingly adopt e-learning tools and resources to enhance outcomes, substantial amounts of data concerning student performance, course effectiveness, and faculty engagement are generated. This data enables institutions to deploy innovative strategies aimed at attracting and retaining both current and prospective students. Moreover, education and learning analytics empower institutions to make informed, data-driven decisions related to student retention, graduation rates, faculty productivity, and research initiatives, ultimately enhancing instructional quality and training outcomes.

Restraints in the Global Education and Learning Analytics Market

The Global Education and Learning Analytics market faces several challenges related to the collection, storage, and analysis of data, which are crucial for effective operations. Data compromise can lead to significant problems, necessitating the need for high-quality, diverse datasets that may not always be available. Accurate modeling requires explicit consideration of various academic fields, which complicates the analytics process. Furthermore, the tools and methods used need to be meticulously designed for specific educational contexts rather than applied universally across institutions. These factors contribute to significant hurdles for the development and implementation of effective education and learning analytics solutions.

Market Trends of the Global Education and Learning Analytics Market

The Global Education and Learning Analytics market is witnessing significant growth, driven by the expanding education sector and the integration of advanced machine learning technologies. This evolution is largely fueled by the adoption of software-based systems such as virtual learning environments (VLEs), learning management systems (LMS), and student information systems, which enhance educational experiences and operational efficiencies. The proliferation of e-learning tools, including mobile learning devices and lecture recording software, empowers students to optimize their learning. Additionally, innovative digital platforms are being developed to centralize and analyze student data, promoting tailored educational approaches. Growing awareness of the advantages of education and learning analytics further contributes to market expansion, facilitating the design of effective training programs across various educational levels and for professionals alike.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2025
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Technology Advancement
• Regulatory Landscape
• Startup Analysis
• Patent Analysis

Global Education and Learning Analytics Market Size by Component & CAGR (2026-2033)

• Market Overview
• Software
  • Learning Management Systems (LMS)
  • Student Information Systems (SIS)
  • Analytics and Data Visualization Tools
  • Adaptive Learning Platforms
• Services
  • Professional Services
  • Consulting
  • Implementation
  • Training and Support
  • Managed Services

Global Education and Learning Analytics Market Size by Deployment Mode & CAGR (2026-2033)

• Market Overview
• On-Premises
• Cloud-Based

Global Education and Learning Analytics Market Size by Analytics Type & CAGR (2026-2033)

• Market Overview
• Descriptive Analytics
• Predictive Analytics
• Prescriptive Analytics

Global Education and Learning Analytics Market Size by End-User & CAGR (2026-2033)

• Market Overview
• Academic Institutions
  • K-12
  • Higher Education
• Corporate
• Government Agencies

Global Education and Learning Analytics Market Size by Application & CAGR (2026-2033)

• Market Overview
• People Acquisition and Retention
• Curriculum Development and Intervention
• Performance Management
• Budget and Finance Management
• Operations Management

Global Education and Learning Analytics Market Size & CAGR (2026-2033)

• North America (Component, Deployment Mode, Analytics Type, End-User, Application)
  • US
  • Canada
• Europe (Component, Deployment Mode, Analytics Type, End-User, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Component, Deployment Mode, Analytics Type, End-User, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Component, Deployment Mode, Analytics Type, End-User, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Component, Deployment Mode, Analytics Type, End-User, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2025
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2025
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

• Alteryx Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Blackboard Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• G-Cube (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Inetsoft Technology Corp. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Information Builders Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• iSpring Solutions Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MicroStrategy Incorporated (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Saba Software Inc. (Cornerstone OnDemand Inc.) (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAP SE (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SAS Institute Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• IBM Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oracle Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft Corporation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Google LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amazon Web Services (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• D2L Corporation (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pearson PLC (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adobe Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations