아침식사용 시리얼 시장 보고서 : 유형별, 유래별, 유통 채널별, 지역별(2025-2033년)

The global breakfast cereals market size reached USD 108.9 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 149.1 Billion by 2033, exhibiting a growth rate (CAGR) of 3.55% during 2025-2033. The market is being driven by the increasing consumer preference for healthier breakfast cereals, rising availability of organic variants, and shifting consumer lifestyles. At present, North America holds the largest market share, driven by high consumer demand for health-focused products, such as high-fiber, gluten-free, and organic cereals.

Breakfast Cereals Market Analysis:

Market Growth and Size: The global breakfast cereals market is experiencing steady growth, driven by the increasing demand for convenient breakfast options among consumers with busy lifestyles.

Major Market Drivers: Health consciousness and nutrition awareness are major drivers of the market.

Key Market Trends: Consumers seeking breakfast cereals tailored to their dietary needs and preferences represent a notable breakfast cereals market trend.

Geographical Trends: North America dominates the market due to higher disposable incomes and a greater emphasis on health and wellness. However, Asia Pacific is emerging as a fast-growing market on account of the changing dietary habits of consumers.

Competitive Landscape: Breakfast cereals market companies are investing heavily in product innovation, marketing, and distribution to maintain their market share and stay ahead of competitors.

Challenges and Opportunities: Challenges include the concerns over sugar content and artificial additives in breakfast cereals. Nonetheless, opportunities for innovation and the development of new, healthier cereal options cater to changing consumer preferences.

Breakfast Cereals Market Trends:

The breakfast cereals market forecasts suggest continued expansion, driven by the increasing consumer preference for high-fiber, protein-rich, and exotic breakfast options, coupled with the rising demand for gluten-free, keto-friendly, and organic variants catering to specific dietary needs and health concerns. The rising health consciousness among the masses is one of the key factors driving the growth of the market. In line with this, the increasing consumer inclination to add high-fiber and protein food to the regular diet, especially breakfast, to maintain their health and build immunity is propelling the market growth. Additionally, the widespread adoption of packaged breakfast cereals due to their higher nutritional content and busy lifestyles and hectic schedules is acting as another growth-inducing factor. Apart from this, the introduction of exotic and healthy breakfast cereals, such as oats, flax seeds, and chia seeds, is proving an impetus to the market growth. Moreover, the launch of gluten-free, keto-friendly, and organic breakfast cereals due to the growing incidence of celiac diseases and the rising lactose intolerant population is positively influencing the market growth. Furthermore, the outbreak of COVID-19 disease and imposed lockdowns prompted an increase in at-home hot breakfasts, such as muesli, granola, wheat bran, and porridge, which, in turn, favored the market growth. Other factors, including the rising expenditure capacities of consumers, easy product availability across e-commerce platforms, rising western influence on culinary practices, and increasing working population, are anticipated to drive the market growth. Breakfast cereals market sales have continued to rise steadily, reflecting consumer demand for convenient and nutritious breakfast options. The breakfast cereals market revenue is expected to reach unprecedented heights, driven by the growing health-consciousness among consumers and the expansion of product offerings tailored to diverse dietary preferences. Breakfast cereals market demand thrives on consumer preferences for convenient, nutrient-rich options, including high-fiber, protein-packed, and exotic variants, as well as gluten-free, keto-friendly, and organic choices.

Key Market Segmentation:

Breakup by Type:

• Ready-to-Eat
• Hot Cereals

Breakup by Nature:

• Conventional
• Organic

Breakup by Distribution Channel:

• Supermarkets and Hypermarkets
• Specialty Stores
• Online Stores
• Others

Breakup by Region:

• North America
• United States
• Canada
• Asia-Pacific
• China
• Japan
• India
• South Korea
• Australia
• Indonesia
• Others
• Europe
• Germany
• France
• United Kingdom
• Italy
• Spain
• Russia
• Others
• Latin America
• Brazil
• Mexico
• Others
• Middle East and Africa

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players being Bob's Red Mill Natural Foods, Calbee Inc., Carman's Fine Foods, Freedom Foods Group, General Mills Inc., Kellogg Co., Marico Ltd, Migros, Nestle S.A and Post Holdings Inc.

Key Questions Answered in This Report

• 1.What was the size of the global breakfast cereals market in 2024?
• 2.What is the expected growth rate of the global breakfast cereals market during 2025-2033?
• 3.What are the key factors driving the global breakfast cereals market?
• 4.What has been the impact of COVID-19 on the global breakfast cereals market?
• 5.What is the breakup of the global breakfast cereals market based on the type?
• 6.What is the breakup of the global breakfast cereals market based on the nature?
• 7.What is the breakup of the global breakfast cereals market based on the distribution channel?
• 8.What are the key regions in the global breakfast cereals market?
• 9.Who are the key players/companies in the global breakfast cereals market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

• 4.1 Overview
• 4.2 Key Industry Trends

5 Global Breakfast Cereals Market

• 5.1 Market Overview
• 5.2 Market Performance
• 5.3 Impact of COVID-19
• 5.4 Market Forecast

6 Market Breakup by Type

• 6.1 Ready-to-Eat
  • 6.1.1 Market Trends
  • 6.1.2 Market Forecast
• 6.2 Hot Cereals
  • 6.2.1 Market Trends
  • 6.2.2 Market Forecast

7 Market Breakup by Nature

• 7.1 Conventional
  • 7.1.1 Market Trends
  • 7.1.2 Market Forecast
• 7.2 Organic
  • 7.2.1 Market Trends
  • 7.2.2 Market Forecast

8 Market Breakup by Distribution Channel

• 8.1 Supermarkets and Hypermarkets
  • 8.1.1 Market Trends
  • 8.1.2 Market Forecast
• 8.2 Specialty Stores
  • 8.2.1 Market Trends
  • 8.2.2 Market Forecast
• 8.3 Online Stores
  • 8.3.1 Market Trends
  • 8.3.2 Market Forecast
• 8.4 Others
  • 8.4.1 Market Trends
  • 8.4.2 Market Forecast

9 Market Breakup by Region

• 9.1 North America
  • 9.1.1 United States
    • 9.1.1.1 Market Trends
    • 9.1.1.2 Market Forecast
  • 9.1.2 Canada
    • 9.1.2.1 Market Trends
    • 9.1.2.2 Market Forecast
• 9.2 Asia-Pacific
  • 9.2.1 China
    • 9.2.1.1 Market Trends
    • 9.2.1.2 Market Forecast
  • 9.2.2 Japan
    • 9.2.2.1 Market Trends
    • 9.2.2.2 Market Forecast
  • 9.2.3 India
    • 9.2.3.1 Market Trends
    • 9.2.3.2 Market Forecast
  • 9.2.4 South Korea
    • 9.2.4.1 Market Trends
    • 9.2.4.2 Market Forecast
  • 9.2.5 Australia
    • 9.2.5.1 Market Trends
    • 9.2.5.2 Market Forecast
  • 9.2.6 Indonesia
    • 9.2.6.1 Market Trends
    • 9.2.6.2 Market Forecast
  • 9.2.7 Others
    • 9.2.7.1 Market Trends
    • 9.2.7.2 Market Forecast
• 9.3 Europe
  • 9.3.1 Germany
    • 9.3.1.1 Market Trends
    • 9.3.1.2 Market Forecast
  • 9.3.2 France
    • 9.3.2.1 Market Trends
    • 9.3.2.2 Market Forecast
  • 9.3.3 United Kingdom
    • 9.3.3.1 Market Trends
    • 9.3.3.2 Market Forecast
  • 9.3.4 Italy
    • 9.3.4.1 Market Trends
    • 9.3.4.2 Market Forecast
  • 9.3.5 Spain
    • 9.3.5.1 Market Trends
    • 9.3.5.2 Market Forecast
  • 9.3.6 Russia
    • 9.3.6.1 Market Trends
    • 9.3.6.2 Market Forecast
  • 9.3.7 Others
    • 9.3.7.1 Market Trends
    • 9.3.7.2 Market Forecast
• 9.4 Latin America
  • 9.4.1 Brazil
    • 9.4.1.1 Market Trends
    • 9.4.1.2 Market Forecast
  • 9.4.2 Mexico
    • 9.4.2.1 Market Trends
    • 9.4.2.2 Market Forecast
  • 9.4.3 Others
    • 9.4.3.1 Market Trends
    • 9.4.3.2 Market Forecast
• 9.5 Middle East and Africa
  • 9.5.1 Market Trends
  • 9.5.2 Market Breakup by Country
  • 9.5.3 Market Forecast

10 SWOT Analysis

• 10.1 Overview
• 10.2 Strengths
• 10.3 Weaknesses
• 10.4 Opportunities
• 10.5 Threats

11 Value Chain Analysis

12 Porters Five Forces Analysis

• 12.1 Overview
• 12.2 Bargaining Power of Buyers
• 12.3 Bargaining Power of Suppliers
• 12.4 Degree of Competition
• 12.5 Threat of New Entrants
• 12.6 Threat of Substitutes

13 Price Analysis

14 Competitive Landscape

• 14.1 Market Structure
• 14.2 Key Players
• 14.3 Profiles of Key Players
  • 14.3.1 Bob's Red Mill Natural Foods
    • 14.3.1.1 Company Overview
    • 14.3.1.2 Product Portfolio
  • 14.3.2 Calbee Inc.
    • 14.3.2.1 Company Overview
    • 14.3.2.2 Product Portfolio
    • 14.3.2.3 Financials
    • 14.3.2.4 SWOT Analysis
  • 14.3.3 Carman's Fine Foods
    • 14.3.3.1 Company Overview
    • 14.3.3.2 Product Portfolio
  • 14.3.4 Freedom Foods Group
    • 14.3.4.1 Company Overview
    • 14.3.4.2 Product Portfolio
  • 14.3.5 General Mills Inc.
    • 14.3.5.1 Company Overview
    • 14.3.5.2 Product Portfolio
    • 14.3.5.3 Financials
    • 14.3.5.4 SWOT Analysis
  • 14.3.6 Kellogg Co.
    • 14.3.6.1 Company Overview
    • 14.3.6.2 Product Portfolio
    • 14.3.6.3 Financials
    • 14.3.6.4 SWOT Analysis
  • 14.3.7 Marico Ltd
    • 14.3.7.1 Company Overview
    • 14.3.7.2 Product Portfolio
    • 14.3.7.3 Financials
    • 14.3.7.4 SWOT Analysis
  • 14.3.8 Migros
    • 14.3.8.1 Company Overview
    • 14.3.8.2 Product Portfolio
  • 14.3.9 Nestle S.A
    • 14.3.9.1 Company Overview
    • 14.3.9.2 Product Portfolio
    • 14.3.9.3 Financials
    • 14.3.9.4 SWOT Analysis
  • 14.3.10 Post Holdings Inc.
    • 14.3.10.1 Company Overview
    • 14.3.10.2 Product Portfolio
    • 14.3.10.3 Financials
    • 14.3.10.4 SWOT Analysis