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										시장보고서
									 
											
												상품코드
											
										 
											1801166
										 초콜릿 시장 규모, 점유율, 동향, 예측 : 제품 유형, 제품 형태, 용도, 가격, 유통, 지역별(2025-2033년)Chocolate Market Size, Share, Trends and Forecast by Product Type, Product Form, Application, Pricing, Distribution, and Region, 2025-2033 | ||||||
세계 초콜릿 시장 규모는 2024년 1,670억 달러에 달했습니다. 향후 IMARC Group은 이 시장이 2033년까지 2,199억 달러에 달할 것으로 예상하며, 2025-2033년까지 2.8%의 CAGR을 기록할 것으로 전망하고 있습니다. 현재 북미가 시장을 독점하고 있으며, 2024년에는 48.4% 이상의 큰 시장 점유율을 차지했습니다. 프리미엄 제품 및 유기농 제품에 대한 소비자 선호도 증가, 건강상의 이점에 대한 인식으로 인한 다크 초콜릿에 대한 수요 증가, 맛과 포장의 혁신, 계절별 초콜릿 및 선물용 초콜릿의 인기 증가 등이 북미 시장의 성장을 견인하고 있습니다.
시장은 주로 고급 장인 초콜릿에 대한 소비자의 선호도 변화가 주도하고 있습니다. 품질과 기호성, 항산화제 함량과 관련된 건강상의 이점이 인정된 다크 초콜릿의 사용 증가는 세계 초콜릿 시장의 성장을 주도하고 있습니다. 일반 소비자들이 윤리적 소싱과 친환경적 관행을 추구함에 따라 지속가능하고 유기농적인 선택도 시장 성장에 기여하고 있습니다. 맛, 질감, 포장의 혁신은 독특한 초콜릿 소비에서 다양한 경험을 추구하는 경향이 있는 젊은 층을 크게 끌어들이고 있습니다. 또한 발렌타인데이, 할로윈, 크리스마스와 같은 계절적 수요 증가도 시장을 성장시키고 있습니다. 도시화의 진전과 가처분 소득의 증가율도 개발도상국의 소비 저변을 넓혀 전 세계 소비를 보완하고 있습니다.
미국에서는 소비자들이 지속가능성과 품질을 중시하고, 장인정신이 깃든 고급 제품이나 윤리적으로 조달된 제품에 대한 선호도가 높아진 것이 시장에 영향을 미치고 있습니다. 이번 컬렉션은 약 1세기 전 고디바가 창립한 브뤼셀에서 고디바가 가장 중요하게 여기는 맞춤형 레시피로 만든 12가지의 개성 넘치는 초콜릿과 과자로 구성되어 있습니다. 이에 따라 항산화 성분을 함유한 다크 초콜릿에 대한 수요가 증가하면서 시장에서의 인기에 박차를 가하고 있습니다.
맛과 원료의 혁신
소비자들은 전통적인 맛을 넘어 새로운 이국적인 맛을 추구하고 있습니다. 그래서 향신료, 허브, 꽃, 심지어 베이컨이나 치즈와 같은 향신료 조미료 등 특이한 재료를 사용한 초콜릿이 탄생하고 있습니다. 최근 조사에 따르면 인도인의 60%가 지난 분기에 초콜릿을 소비했으며, 그 중 상당수가 새로운 맛을 찾는 데 관심을 보였다고 합니다. 이 외에도 과일, 씨앗, 견과류 등의 첨가물을 초콜릿에 넣는 경향이 높아지면서 식감과 영양가를 높이는 추세입니다. 예를 들어, 2024년 1월 Haldiram's Nagpur는 인도 시장에 프리미엄 초콜릿 브랜드 Cocobay를 출시했습니다. 초콜릿 시장 역학에 따르면, 이는 중요한 성장 촉진요인으로 작용하고 있습니다.
비건 채식주의자를 위한 식물성 초콜릿의 부상
품질과 맛에 타협하지 않는 유제품 대체품에 대한 수요가 증가하면서 시장 성장을 견인하고 있습니다. 또한 코코넛 밀크, 오트밀 밀크, 아몬드 밀크 등 식물성 우유를 사용한 초콜릿 개발 시장도 눈에 띄게 성장하고 있습니다. 한 조사에 따르면 Z세대(약 570만 명)의 8.5%, 밀레니얼 세대의 9.5%가 비건 또는 채식주의자라고 응답했습니다. 이러한 통계는 젊은 세대들 사이에서 식물성 식단이나 육류가 없는 대체 식품을 찾는 경향이 증가하고 있음을 보여줍니다. 또한, 블룸버그 인텔리전스 보고서에 따르면, 식물성 식품의 매출은 2030년까지 5배 증가할 것으로 예상됩니다. 초콜릿 시장 하이라이트에 따르면, 브랜드는 이 계층에 어필하기 위해 천연 감미료와 윤리적으로 조달된 카카오를 사용하여 초콜릿 산업에서 지속가능하고 건강 지향적 인 제품에 대한 소비자의 수요 증가를 반영하고 있습니다. 예를 들어, 2024년 5월 페레로는 이탈리아에서 식물성 누텔라를 출시할 것이라고 발표했습니다. 이 새로운 비건 인증 초콜릿 스프레드는 유당 불내증이 있는 소비자들을 위한 제품으로, 레시피에 팜유를 사용하고 우유 분말을 식물성 원료로 대체하여 비건 인증 초콜릿 스프레드로 만들어졌습니다.
건강 지향적 선택의 증가
소비자들의 건강에 대한 관심이 높아지면서 건강에 좋은 원료를 사용한 초콜릿 제품에 대한 수요가 증가하고 있습니다. Accenture의 최근 조사에 따르면, 경제적인 압박과 경제적 어려움 속에서도 건강과 피트니스는 식료품이나 가정용 세제에 버금가는 필수적인 지출로 여겨지고 있습니다. 응답자의 66%가 경제적 부담을 호소하고 있음에도 불구하고, 80%가 건강 관련 부문에 대한 지출을 유지하거나 늘릴 의향이 있는 것으로 나타났습니다. 또한, 슈퍼푸드, 프로바이오틱스, 식물성 대체재 등 기능성 성분을 함유한 초콜릿 제품에 대한 관심이 높아지고 있습니다. 예를 들어, 2024년 1월, Fazer는 싱가포르에서 세계 최초로 '공중에서 추출한 단백질'을 사용한 초콜릿 제품 'Solein'을 출시했습니다. 이 혁신적인 초콜릿은 철분과 식이섬유가 풍부해 채식주의자 및 건강 지향적인 소비자를 위한 초콜릿입니다. 'Taste the Future(미래를 맛보다)'라는 이름의 이 제품은 식감을 더하기 위해 귀리 퍼프를 넣어 보다 건강한 식품을 찾는 다양한 소비자층에게 어필할 수 있도록 했습니다.
The global chocolate market size was valued at USD 167.0 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 219.9 Billion by 2033, exhibiting a CAGR of 2.8% during 2025-2033. North America currently dominates the market, holding a significant market share of over 48.4% in 2024. The growing consumer preference for premium and organic products, increasing demand for dark chocolate due to its perceived health benefits, innovation in flavors and packaging, and rising popularity of seasonal and gift chocolates are propelling the market growth in North America.
The market is mainly driven by changing consumer preferences for premium artisanal chocolates. Quality and indulgence in eating, coupled with increasing usage of dark chocolate for its perceived health benefits related to its antioxidant content are driving the global market for chocolate toward growth. Sustainable and organic choices have additionally contributed to the market growth as the publics seek ethical sourcing and environment-friendly practices. Innovation in flavors, textures, and packaging is significantly attracting the younger audience who tend to seek different experiences from consuming unique chocolates. There is also market growth as seasonal demand, such as Valentine's Day and Halloween onward to Christmas, increases. Increased urbanization and percentage growth in disposable incomes also broaden the horizons of chocolate consumption in developing regions, thus complementing global consumption.
In the United States, the market is influenced by the increasing preference for artisanal, premium, and ethically sourced products as consumers focus on sustainability and quality. For instance, in October 2024, Leading luxury chocolate manufacturer GODIVA announced the debut of its new limited-edition Belgian Heritage Collection, a unique selection of Belgian candies and chocolates never offered for sale in the U.S. The collection consists of 12 distinctive chocolate and confections made using some of GODIVA's most cherished and custom recipes in Brussels, where the company was established almost a century ago. In line with this, the growing demand for dark chocolate owing to its perceived benefits including antioxidants is fueling its popularity in the market.
Innovations in Flavors and Ingredients
Consumers are increasingly seeking new and exotic flavors that go beyond traditional offerings. This has led to the creation of chocolates infused with unusual ingredients, such as spices, herbs, flowers, and even savory elements like bacon or cheese. Recent research indicates that 60% of Indians consumed chocolates in the last quarter with a significant portion expressing interest in exploring new flavors. In addition to this, the rising shift towards incorporating inclusions such as fruits, seeds, and nuts into chocolates, adds texture and nutritional value. For example, in January 2024, Haldiram's Nagpur launched its premium chocolate brand, Cocobay, in the Indian market, offering 100% original cocoa chocolates with unique fruit and spice flavors. According to the chocolate market dynamics, this is acting as a significant growth-inducing factor.
Rise of Vegan and Plant-Based Chocolates
The increasing demand for dairy-free substitutes that do not compromise quality or taste is bolstering the growth of the market. The market has also witnessed notable growth in developing chocolates made with plant-based milk alternatives including coconut, oat, or almond milk. According to a survey, 8.5% of Generation Z (about 5.7 Million people) and 9.5% of Millennials identified as vegan or vegetarian. These statistics highlight a growing trend among younger generations toward plant-based diets and meatless alternatives. Moreover, according to the Bloomberg Intelligence Report, plant-based food sales are expected to increase fivefold by 2030. Chocolate market highlights indicate that brands also use natural sweeteners and ethically sourced cacao to appeal to this demographic, reflecting the increasing consumer demand for sustainable and health-conscious products in the chocolate industry. For instance, in May 2024, Ferrero announced the launch of plant-based Nutella in Italy. The new vegan-certified chocolate spread, aimed at flexitarians and lactose-intolerant consumers, replaces milk powder with a plant-based ingredient while retaining palm oil in the recipe.
Increasing Health-Conscious Options
There is a growing demand for chocolate products with healthier ingredients as consumers become more health conscious. A recent survey by Accenture highlights that health and fitness are considered essential expenses, comparable to groceries and household cleaning products, even amid economic pressures and financial challenges. Despite 66% of respondents reporting financial strain, an impressive 80% indicated they intend to maintain or increase their spending on health-related areas. In addition, there is an increasing interest in chocolate products that incorporate functional ingredients like superfoods, probiotics, and plant-based alternatives. For example, in January 2024, Fazer launched a world-first chocolate product made using "protein out of thin air," called Solein, in Singapore. This innovative chocolate is high in iron and fiber, catering to vegan and health-conscious consumers. The product, named "Taste the Future," incorporates oat puffs for added texture and aims to appeal to a broad audience looking for healthier food options.
Milk chocolate stands as the largest product type in 2024, holding around 39.6% of the market. Milk chocolates' smooth texture, along with sweet flavor perfectly balances out its versatility in majority kinds of products ranging from bars, candy, and desserts to beverages. Milk chocolates are, moreover, affordable and extremely accessible to consumers. Strong branding and marketing certainly benefit this type of product through major players in the industry. It is often associated with comfort and indulgence, further driving its popularity. Additionally, its milder taste as compared to dark chocolate appeals to a broader consumer base, ensuring steady demand in both developed and emerging markets and solidifying its dominant position.
Countlines lead the market with around 47.8% of the market share in 2024. Countlines hold the largest market share due to their convenience, affordability, and widespread appeal. These individually wrapped bars and snacks cater to on-the-go consumption, making them popular among busy consumers seeking quick energy boosts or indulgent treats. Their versatility, with a mix of chocolate, nougat, caramel, and nuts, appeals to diverse taste preferences. For instance, in June 2024, The British sugar confectionery firm Swizzels broadened its Marvellous Mallows lineup by launching the new Mallow Countline, Marvellous Mallows Giant, as this category keeps gaining popularity. The new Mallow Countline features the nostalgic flavour of Drumstick, combining Raspberry and Milk with a mixture of light and soft textures, designed as a convenient option for those seeking their beloved treat in a more portable form.
Food products leads the market with around 63.7% of market share in 2024. The food products segment holds a huge range of consumable goods. They vary from chocolates bars, candies, spreads, and baked items to meet different consumers' interests. Chocolate is the most adaptable product; it can be used in desserts, snacks, and confectioneries; thus, making it an integral part of the food industry. Its appeal as a comfort food and indulgent treat drives consistent demand across demographics. The popularity of ready-to-eat chocolate products and their convenience for on-the-go consumption further support their dominance. Additionally, extensive availability through retail and e-commerce channels ensures broad accessibility, solidifying the category's market leadership. For instance, in August 2024, Mondelez India announced the launch of their new dessert range 'Cadbury Silk Desserts'. The range has two decadent offerings, 'Cadbury Silk Dessert Brownie' and 'Cadbury Silk Dessert Plum Cake.'
Everyday chocolate leads the market with around 52.5% of the market share in 2024. The everyday chocolate category tends to be highly accessible and affordable, such as milk chocolate bars, chocolate-covered nuts, or simple dark chocolate pieces; these are good for everyday consumption since they combine indulgence with affordability and hence have a wide target demographic. Their availability in various formats, such as bars, bites, and pouches, enhances convenience for both individual and shared consumption. Everyday chocolates benefit from extensive distribution networks across supermarkets, convenience stores, and online platforms. Frequent promotional activities and bundling deals further drive their popularity. Additionally, their ability to balance quality and cost ensures consistent demand, solidifying their dominance in the chocolate market.
Supermarkets and hypermarkets lead the market with around 36.4% of market share in 2024. Supermarkets and hypermarkets offer a wide variety of options to consumers. These large retail outlets provide extensive shelf space for chocolate brands, ranging from mass-market favorites to premium selections. According to global chocolate market insights, the demand for chocolates is driven by the increasing consumer preference for convenience, which supermarkets and hypermarkets fulfill through their accessibility and diverse product range. This accessibility makes them pivotal in driving chocolate sales across various regions. For instance, in October 2024, Aldi partnered with the "world's best chocolate" to create three new blocks that are "a lot cheaper" than the cult-version. The budget supermarket recently joined Tony's Open Chain, an initiative created by confectionary brand Tony's Chocolonely with the aim of "ending exploitation in the cocoa industry". Aldi is Australia's first supermarket to join Tony's mission to "transform the chocolate industry", releasing a new chocolate range made with cocoa beans sourced through the initiative's "5 Sourcing Principles".
In 2024, North America accounted for the largest market share of over 48.4%. In North America, the market is driven by increasing consumer preference for premium, artisanal, and ethically sourced products, with an emphasis on quality and sustainability. Health-conscious consumers are fueling the demand for dark chocolate, due to its perceived benefits like antioxidants. For instance, in May 2024, Lindt introduced a plant-based variant of Lindor truffles in the United States. The eagerly awaited Lindt Lindor Non-Dairy OatMilk Truffles and Lindt Lindor Dark Chocolate OatMilk Truffles offer an ideal treat for individuals who avoid dairy yet desire a luxurious chocolate experience. In addition to this, innovation in flavors, textures, and packaging is attracting younger demographics, while seasonal products during occasions like Halloween and Christmas boost sales.
United States Chocolate Market Analysis
The United States accounts for 81.4% of the market share in North America. A key driver of chocolate consumption in the U.S. is its status as a comforting and affordable indulgence, particularly during times of economic uncertainty. According to the 2024 report by the National Confectioners Association, chocolate sales reached a record $21.4 billion, reflecting its enduring popularity. Consumers' emotional connection to chocolate is evident, with 94% purchasing it for personal enjoyment and 72% considering it an essential part of a happy, balanced lifestyle. Additionally, 21% of Americans reported increasing their chocolate consumption over the past year, further highlighting its role as a go-to treat for self-care and celebration.
Moreover, over the forecasted years, the U.S. chocolate market is expected to grow on account of the growing innovation in sustainable and alternative chocolate production. For instance, Voyage Foods is set to expand its cocoa-free chocolate production with a new 284,000 sq. ft. facility in Mason, which is expected to be operational by 2025. The plant will significantly enhance the company's manufacturing capacity, allowing for an annual production of 10,000 tonnes of chocolate. This expansion, supported by Voyage's partnership with agri-food giant Cargill positioned as its exclusive global B2B distributor illustrates the increasing focus on innovative production methods to meet evolving consumer demands.
Asia Pacific Chocolate Market Analysis
Chocolate consumption in Asia Pacific is primarily driven by rapid urbanization, the rise of a growing middle class, and the expanding young population, which exhibits a higher demand for chocolate compared to other demographics, including more affluent groups. These factors are reshaping consumer preferences and boosting chocolate's popularity as a convenient and indulgent treat across the region. Also, according to the Sector Trends Analysis - Confectionery Trends in India by the Government of Canada, the confectionery market in India experienced robust growth, with sales increasing at an annual rate of 10.3% from 2019 to 2023, primarily driven by the strong performance of chocolate confectionery. Post-pandemic, the resurgence in celebratory and festive occasions significantly boosted the demand for chocolate, highlighting its cultural importance and role as a staple for indulgence and gifting during special events.
Europe Chocolate Market Analysis
The European chocolate market is poised for continued growth, driven by shifting consumer preferences toward health-conscious and premium offerings. Increasing demand for luxury chocolates labeled as organic, natural, cacao-rich, and single-origin highlights a focus on wellness and indulgence. Dark chocolates with higher cocoa content are particularly popular due to their perceived health benefits, including antioxidants. According to CBI.eu, Europe stands as the world's largest importer of cocoa beans, paste, butter, and powder, serving as a crucial trade hub for cocoa and chocolate products. The region's strong demand for certification and sustainability in cocoa sourcing is a significant driver of the chocolate market, reflecting consumers' preferences for ethically produced and environmentally friendly products. The European chocolate market is projected to grow at an average annual rate of 4.8% between 2022 and 2027, highlighting steady expansion in the industry. Notably, the Netherlands plays a pivotal role in the global cocoa trade, being the largest importer of cocoa beans worldwide. In 2022, the country imported 759,000 tonnes of cocoa beans from producing nations, underscoring its importance in the European cocoa supply chain and its contribution to the region's thriving chocolate market.
Europe's rich chocolate tradition and high per capita consumption further reinforce its position as a dominant market. This heritage also provides a strategic advantage for expanding into emerging markets, where European chocolates are highly regarded. Innovations in product development and sustainable practices, combined with leveraging Europe's legacy, are expected to drive future market growth.
Latin America Chocolate Market Analysis
A significant driver for the global chocolate market is the rising prominence of Latin America in cocoa production, particularly in the premium and sustainable cocoa segments. While West Africa has traditionally dominated the global cocoa market, countries like Ecuador, Peru, and Colombia are gaining recognition for their high-quality, ethically sourced cocoa, meeting the increasing demand for premium chocolate worldwide.
The growing importance of Latin America is further highlighted by the World Cocoa Foundation's (WCF) decision to host its annual Partnership Meeting in Sao Paulo, Brazil, in March 2025. This move reflects the region's expanding role in the global cocoa supply chain and its potential to drive innovation and sustainability in the chocolate industry. In the coming years, the strategic expansion of major industry players into emerging markets to strengthen their global footprint is expected to favor the market in Latin America. For example, Nestle has announced plans to acquire a majority stake in Grupo CRM, a premium chocolate leader in Brazil. Grupo CRM operates over 1,000 chocolate boutiques under the Kopenhagen and Brasil Cacau brands and boasts a rapidly growing online presence.
Middle East and Africa Chocolate Market Analysis
In the Middle East and Africa, the chocolate market is poised for growth, driven by increasing urbanization, a rising middle class, and evolving consumer preferences. Africa's robust cocoa production supports local chocolate manufacturing, while the Middle East's demand for premium and innovative chocolate products continues to rise. According to CBI.eu, Africa dominates global cocoa production, accounting for 75% of the world's cocoa output in 2022-2023. Cote d'Ivoire and Ghana lead the industry, contributing over 59% of global production. This dominance highlights the region's critical role in supplying raw materials to the global chocolate market.
Apart from this, the growing local demand, combined with the strategic geographic position of countries in the region, is attracting major players to expand their presence and tap into both local and regional markets. For example, Swiss chocolate giant Barry Callebaut is set to invest $30 million in establishing a chocolate manufacturing factory in Egypt. This initiative aims to cater to the large local market while positioning Egypt as a regional hub for exporting the company's products to the Middle East and African countries. As one of the world's leading chocolate and cocoa producers, operating 66 factories globally, Barry Callebaut's investment highlights the potential of the region as a key player in the global chocolate supply chain.
The market is highly competitive, dominated by global players like Mars, Nestle, Mondelez International, and Ferrero, alongside regional and artisanal brands. Key players focus on innovation in flavors, healthier formulations, and sustainable sourcing to attract health-conscious and eco-aware consumers. Premium and organic brands are gaining traction, driven by evolving consumer preferences. Seasonal products and strategic marketing campaigns are pivotal in capturing market share. Smaller brands compete by emphasizing unique offerings, such as single-origin chocolates and plant-based options. Additionally, robust distribution networks, partnerships with retailers, and expanding e-commerce presence are critical strategies shaping the competitive landscape in this dynamic market. For instance, in July 2024, Galaxy Flutes, Mars Wrigley's newest product, was introduced in India. The company is well-known for its wide variety of chocolates, chewing gum, mints, and fruity treats. Galaxy Flutes entered the market to compete with well-known brands like Cadbury Perk, Nestle Munch, Nestle KitKat, and Milkybar, at a competitive price of Rs 10.