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시장보고서
상품코드
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세계의 다크 초콜릿 시장 규모 : 유형별, 제품별, 유통 채널별, 지역 범위별 및 예측Global Dark Chocolate Market Size By Type, By Product, By Distribution Channel, By Geographic Scope And Forecast |
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다크 초콜릿 시장 규모는 2024년에 706억 9,000만 달러로 평가되며, 2024-2031년에 CAGR 8.28%로 성장하며, 2031년에는 1,261억 3,000만 달러에 달할 것으로 예측됩니다.
다크 초콜릿은 카카오 고형분과 카카오 버터의 비율이 높고 우유 고형분을 포함하지 않은 초콜릿으로 정의됩니다. 카카오 고형분 43% 이상으로 분류되는 경우가 많으며, 카카오 고형분 비율이 높을수록 초콜릿의 맛이 강하다는 것을 의미합니다.
다크 초콜릿은 독특한 풍미와 건강상 이점으로 인해 다양한 요리에 자주 사용됩니다. 초콜릿 바, 트러플 등 과자류와 각종 디저트 코팅에 많이 사용됩니다.
또한 다크 초콜릿은 케이크, 브라우니, 쿠키에 풍미를 더해주기 때문에 제과 제빵에서도 인기가 많습니다. 또한 소스, 무스, 가나슈에도 자주 사용되며, 달콤한 요리와 짠 요리에도 깊이를 더합니다.
다크 초콜릿 시장을 형성하는 주요 시장 역학은 다음과 같습니다.
다크 초콜릿의 건강에 대한 인식과 효능에 대한 인식 증가: 다크 초콜릿의 잠재적인 건강상 이점에 대한 지식이 증가함에 따라 시장 확대가 가속화되고 있습니다. 다크 초콜릿에 대한 소비자의 관심은 카카오 함량이 높고 건강에 도움이 된다는 점 때문에 더욱 높아지고 있습니다. 미국 제과협회(NCA)의 조사에 따르면 소비자의 72%가 초콜릿이 영양가 있는 식단의 일부라고 생각하는 것으로 나타났습니다. 또한 조사에 따르면 미국인의 88%가 초콜릿은 기호품이며 적당히 먹어야 한다고 생각하는 것으로 나타났습니다.
프리미엄 및 유기농 다크 초콜릿 제품에 대한 수요 증가: 소비자들은 고품질의 프리미엄 다크 초콜릿 제품, 특히 유기농 및 윤리적 원료를 사용한 제품을 점점 더 많이 찾고 있습니다. 국제 코코아 기구(ICCO)에 따르면 세계 유기농 초콜릿 산업은 2019-2024년 연평균 2.5%의 성장률을 보일 것으로 예측됩니다. 또한 Journal of Food Products Marketing 잡지에 게재된 조사에 따르면 소비자의 68%가 유기농 초콜릿 제품에 더 많은 지출을 원하고 있는 것으로 나타났습니다.
신흥 국가 다크 초콜릿 시장 확대: 다크 초콜릿 시장은 가처분 소득 증가와 소비자 선호도 변화에 따라 아시아태평양과 라틴아메리카를 중심으로 한 신흥 경제권에서 빠르게 성장하고 있습니다. Euromonitor International에 따르면 중국의 다크 초콜릿 매출의 CAGR은 2021-2026년까지 11.3%를 보일 것으로 예측됩니다. 마찬가지로 인도 다크 초콜릿 시장도 같은 기간 중 CAGR 8.5%를 보일 것으로 예측됩니다.
주요 과제
제한된 소비자 인식: 다른 초콜릿에 비해 다크 초콜릿의 건강상 이점에 대한 소비자의 이해도가 낮기 때문에 시장을 억제하는 요인으로 작용하고 있습니다. 다크 초콜릿의 건강상 이점이 있음에도 불구하고 많은 소비자들이 다크 초콜릿의 이점을 알지 못하고 밀크 초콜릿과 같이 더 친숙하고 달콤한 제품을 선호하고 있습니다. 이러한 이해 부족은 특히 건강식품에 대한 교육이 아직 개발중인 신흥 국가에서 다크 초콜릿 시장 개발을 가로막고 있습니다.
공급망 혼란: 다크 초콜릿 시장은 카카오 생산국공급망 혼란과 정치적 불안으로 인해 어려움을 겪고 있습니다. 이러한 문제는 공급 제약이 발생하여 생산 능력을 제한하고, 그 결과 시장에 출시되는 제품에 편차가 발생합니다. 이러한 예측 불가능한 상황은 지속적인 카카오 공급에 의존하는 생산자들에게 문제를 야기하고, 고객 수요를 충족하고 시장에서의 지위를 유지하는 생산자의 능력을 제한합니다.
주요 동향 :
유기농 및 윤리적으로 조달된 제품에 대한 소비자 수요 증가: 건강 문제에 대한 소비자의 인식이 높아지면서 지속가능한 제조 방식과 유기농 원료를 사용하여 제조된 다크 초콜릿에 대한 선호도가 높아지고 있습니다. 이러한 추세는 더 건강한 솔루션에 대한 수요 증가에 부응할 뿐만 아니라 환경에 대한 소비자의 신념과 일치하여 기업이 유기농 제품 라인을 확장하고 해당 인증을 획득하는 원동력이 되고 있습니다.
E-Commerce의 부상: 특히 COVID-19 팬데믹 이후 온라인 구매의 편리함이 고객의 구매 습관을 변화시켰습니다. 다양한 제품군, 가격 비교의 용이성, 집에서 여러 브랜드에 접근할 수 있다는 점 등으로 인해 소비자들은 다크 초콜릿을 온라인으로 구매하는 것을 선택하고 있습니다. 이러한 추세는 더 많은 소비자에게 다가서고 고객의 관심을 높이기 위해 제조업체가 강력한 E-Commerce 전략을 수립하도록 촉구하고 있습니다.
프리미엄 및 장인 정신이 깃든 다크 초콜릿 제품의 동향 증가: 고객들은 고품질, 개성적인 맛, 한정판 제품에 더 많은 지출을 아끼지 않습니다. 이러한 추세는 고급화 지향과 보다 복잡한 미각 경험을 제공하는 제품에 대한 선호가 원동력이 되고 있습니다. 그 결과, 제조업체들은 까다로운 고객들을 사로잡을 수 있는 새로운 질감, 맛, 패키지를 개발하여 시장 성장을 더욱 촉진하고 있습니다.
Dark Chocolate Market size was valued at USD 70.69 Billion in 2024 and is projected to reach USD 126.13 Billion by 2031, growing at a CAGR of 8.28% from 2024 to 2031.
Dark chocolate is defined as chocolate that has a high percentage of cocoa solids and cocoa butter, but no milk solids. It is distinguished by its rich, powerful flavor and is frequently classified as containing at least 43% cocoa solids, with higher percentages indicating a stronger chocolate taste.
Dark chocolate is commonly used in a variety of culinary applications due to its distinct flavor profile and health advantages. It is often used in confectionery products including chocolate bars and truffles, as well as a coating for a variety of desserts.
Furthermore, dark chocolate is popular in baking because it adds richness to cakes, brownies, and cookies. It is also commonly used in sauces, mousses, and ganaches, which add depth to both sweet and savory dishes.
The key market dynamics that are shaping the dark chocolate market include:
Growing Health Awareness and Perceived Benefits of Dark Chocolate: The rising knowledge of dark chocolate's potential health advantages is propelling market expansion. Consumers are growing interested in dark chocolate because of its greater cocoa content and accompanying health benefits. According to a National Confectioners Association (NCA) survey, 72% of consumers believe that chocolate may be part of a nutritious diet. Furthermore, the research says that 88% of Americans believe chocolate is a delicacy that should be consumed in moderation.
Rising Demand for Premium and Organic Dark Chocolate Products: Consumers increasingly demand high-quality, premium dark chocolate products, particularly those that are organic and ethically sourced. According to the International Cocoa Organization (ICCO), the worldwide organic chocolate industry is predicted to increase at a 2.5% CAGR from 2019 to 2024. Furthermore, a survey published in the Journal of Food Products Marketing discovered that 68% of consumers are willing to spend more for organic chocolate goods.
Expanding Dark Chocolate Market in Emerging Economies: The dark chocolate market is expanding rapidly in emerging economies, particularly Asia-Pacific and Latin America, as disposable incomes rise and consumer preferences shift. According to Euromonitor International, the compound annual growth rate (CAGR) for dark chocolate sales in China is expected to be 11.3% between 2021 and 2026. Similarly, the dark chocolate market in India is predicted to develop at an 8.5% CAGR during the same period.
Key Challenges:
Limited Consumer Awareness: Consumer understanding of the health benefits of dark chocolate in comparison to other chocolate types is a constraint for the market. Despite its supposed health benefits, many consumers are unaware of them, leading to a preference for more familiar and sweeter products such as milk chocolate. This lack of understanding stifles market growth for dark chocolate, especially in emerging nations where education on healthy foods is still developing.
Supply Chain Disruptions: The dark chocolate market is facing challenges due to supply chain disruptions and political instability in cocoa-producing nations. Such issues cause supply constraints, which limit production capacities and result in uneven product availability in the market. This unpredictability poses issues for producers who rely on continuous cocoa supply, limiting their capacity to meet customer demand and preserve market position.
Key Trends:
Increasing Consumer Demand for Organic and Ethically Sourced Products: The growing consumer awareness of health issues has led to a preference for dark chocolate manufactured using sustainable processes and organic ingredients. This trend not only addresses the growing demand for healthier solutions but also coincides with the beliefs of environmentally conscious consumers, driving businesses to extend their organic product lines and gain applicable certifications.
Rise of E-Commerce: The simplicity of online buying has changed customer purchase habits, particularly since the COVID-19 epidemic. Consumers are increasingly choosing to buy dark chocolate online due to the larger assortment, ease of price comparison, and access to multiple brands from the comfort of their own homes. This trend has prompted manufacturers to establish strong e-commerce strategies to reach a larger audience and increase customer involvement.
Growing Trend for Premium and Artisanal Dark Chocolate Products: Customers are willing to spend more for high-quality, distinctive flavors, and limited-edition products. This trend is driven by a desire for luxury and a preference for products that offer a more complex taste experience. As a result, manufacturers are developing new textures, flavors, and packaging to entice discerning customers, further boosting market growth.
Here is a more detailed regional analysis of the dark chocolate market:
Europe:
According to Verified Market Research, Europe region is estimated to dominate the dark chocolate market over the forecast period. European customers are becoming more health-conscious, and they are gravitating toward dark chocolate because of its purported health benefits and lower sugar content. A study published in the European Journal of Preventive Cardiology discovered that European people who ate dark chocolate more than five times per week had a 57% lower risk of coronary heart disease than those who did not eat chocolate. According to Euromonitor International, this type of study helped to raise dark chocolate sales by 15% in major European countries between 2016 and 2021.
Furthermore, Europe has a strong artisanal and handmade chocolate industry, with a particular emphasis on high-cocoa content dark chocolates, which is driving market expansion and innovation. According to the International Cocoa Organization (ICCO), the number of European bean-to-bar chocolate makers has expanded by 300% in the last decade. Furthermore, the Fine Chocolate Industry Association discovered that 72% of European artisan chocolate manufacturers specialize in dark chocolate variants, contributing to the region's dominance in the dark chocolate market.
North America:
North America is estimated to exhibit substantial growth within the market during the forecast period. North American consumers are becoming more aware of the possible health benefits of dark chocolate consumption, resulting in significant market growth. According to a National Confectioners Association (NCA) survey, 72% of American consumers feel chocolate can be part of a healthy diet. According to the same survey, sales of dark chocolate in the United States increased by 18% between 2018 and 2022, exceeding the growth in milk chocolate. Also, a study published in the Journal of the American Heart Association discovered that frequent dark chocolate consumption was connected with an 8% lower risk of heart disease among U.S. adults, adding to consumer interest.
Furthermore, the development of distribution channels, such as e-commerce and specialized stores, together with product advancements, is driving the dark chocolate market in North America. According to data from the United States Census Bureau, e-commerce sales of confectionery products, particularly dark chocolate, increased by 43.7% in 2020 over the previous year. The Food and Drug Administration (FDA) forecasts a 35% rise in new dark chocolate product registrations between 2018 and 2022, showing tremendous innovation in the market. Also, the Fine Chocolate Industry Association discovered that 68% of North American chocolate makers developed new dark chocolate products with unique flavors or beneficial additives in the last two years.
Asia Pacific:
The Asia Pacific region is estimated to exhibit the highest growth within the market during the forecast period. The Asia-Pacific region's middle class is rapidly expanding, resulting in increasing disposable incomes and increased spending on premium food products such as dark chocolate. According to the World Economic Forum, Asia Pacific's middle class is predicted to grow to 3.5 billion by 2030, accounting for 65% of the global middle-class population. According to Euromonitor International, this generational transition contributed to a 13% year-on-year increase in premium chocolate sales in the region from 2019 to 2023.
Furthermore, the entry and expansion of Western chocolate companies, combined with local adaptations to suit Asian tastes, is propelling the dark chocolate market in the region. The Asia Pacific Food Industry reported that the number of dark chocolate product releases in the region climbed by 125% between 2015 and 2022. According to the Japan Chocolate and Cocoa Association, dark chocolate sales in Japan have increased at an average annual rate of 8.5% since 2019, with overseas brands accounting for 60% of the growth.
The Dark Chocolate Market is segmented based on Type, Product, Distribution Channel, and Geography.
Based on Type, the market is segmented into 70% Cocoa, 75 % Cocoa, 80% Cocoa, and 90% Cocoa. The 70% cocoa dark chocolate segment is estimated to dominate the dark chocolate market during the forecast period. Dark chocolate with a cocoa content of roughly 50%, including 70% cocoa dark chocolate, reduces the risk of cardiovascular disease and improves blood circulation. It also contains bioactive elements that help to maintain healthy, beautiful skin. These factors are driving up demand for 70% cocoa dark chocolate, which is predicted to grow at the fastest CAGR during the forecast period.
Bitter Chocolate
Pure Bitter Chocolate
Semi-Sweet Chocolate
Organic Dark Chocolate
Inorganic Dark Chocolate
Based on Product, the market is segmented into Bitter Chocolate, Pure Bitter Chocolate, Semi-Sweet Chocolate, Organic Dark Chocolate, and Inorganic Dark Chocolate. The organic dark chocolate segment is estimated to dominate the dark chocolate market. This dominance is driven by rising customer demand for healthier, ethically sourced products, as well as increased knowledge of the health advantages of dark chocolate. As customers value organic options, manufacturers are extending their offers in this segment, cementing their market leadership.
Online Sales
Departmental Stores
Pharmaceutical and Confectionary Stores
Trade Specialty Stores
Based on the Distribution Channel, the market is divided into Online Sales, Departmental Stores, Pharmaceutical & Confectionary Stores, and Trade Specialty Stores. The departmental store segment is estimated to dominate the market over the forecast period. This channel is popular among people looking for quick snacks or treats because of its ubiquitous accessibility and ability to accommodate impulse purchases. This segment's growth is being driven by an expanding working population and increased health consciousness, which encourages customers to choose dark chocolate as a healthier option when on the go.
North America
Europe
Asia Pacific
Rest of the World
Based on Geography, the Dark Chocolate Market is classified into North America, Europe, Asia Pacific, and the Rest of the World. Europe region is estimated to dominate during the forecasted period owing to strong customer preference for high-quality chocolate products and rising demand for dark chocolate variants. The region's rich chocolate tradition, as well as the existence of various well-known brands, help to cement its dominance. Furthermore, increased health consciousness and the appeal of premium and artisanal chocolates drive market growth in Europe, cementing its position as the leading segment globally.
Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.